Rnrfc . ^ Copyright^0 COPYRIGHT DEPOSIT. CPO Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www.loc.gov/avconservation EXHIBITORS R E VI 3g Vol. 10 No. 14 "Alive and Full of Action!" ^fTl HE story is hot stuff! Alive and full of action. Reid has probably never packed so much action into a photoplay, and certainly has never pleased his admirers more." — New York Call. 6;~|\T INETY-NINE per cent action, with I ^ rough and tumble fights, dynamiting scenes, conspiracy and counter-conspiracy racing through it." — New York Journal. ££r"T^ HE big dredges in action, a hell dig- ger blown up; battles on boats and rafts in the lake; five hand-to-hand struggles and other dramatic scenes assure you of an active hour of entertainment." — New York American. /esse L.Lasky presents WALLACE The Hell (paramount Q>idure FAMOUS PLAYERS-IASKY CORPORATION Published Weekly at 1587 Broadway, New York City, by Exhibitors Tradb Rbvibw, Inc. Subscription $2.00 a Year. Entered as second-class matter. December 1. 1916, at the post office at New York, N. Y., under the Act of March 3, 1879. A PICTURE FOR THE AGES QUO VADIS is the masterpiece that made $2,000,000 in the days when five and ten cent admissions were being charged. Think of its earning capacity in this day with higher admissions the rule and picture presentation elevated to its highest artistic scale! QUO VADIS is a picture for the ages! Two generations have read the great book, have seen the massive play and the generations of today and to- morrow will continue to thrill and throb. From book to play, from play to screen — such is the transition of this masterpiece. It has gained new splendor with each change reaching the zenith of its great drawing power as a motion picture production, enhanced by the skilful re-editing of Doty Hobart. BACK OF this wonderful history stands the firm of F. B. Warren Corporation a great independent distributing organization which has re-edited and re-built this gigantic production into a greater than ever box office attraction. AND BACK of the F. B. Warren Corporation are the ideals of a man who has studied the needs of the exhibitor and will serve him great screen productions with his characteristic regard for honesty, square dealing and business building. — — — — — ^— — Republic Laboratories, Inc. 128 W. 52nd St., New York City. Gentlemen: I want to congratulate you at this time for the splendid, efficient and perfect work of your laboratory in producing the 100 prints of QUO VADIS. Never during my motion picture experience have I been accorded such splendid service as was given me in your laboratory. The co-operation of your technical staff, in fact of your entire personnel, was wonderful, and I feel that you have given QUO VADIS the best printing that could have been obtained at any laboratory. On behalf of myself and associates, I desire to commend, in the highest terms, the splendid organization you have developed, and the extreme high class, 100 per cent result you have given us. For this we are grateful and thankful. Respectfully, A. H. Messing, Alex Yokel. IT IS WITH great pride we call at- tention to another reason why QUO VADIS will be a sensational money maker. AUG 29 \S2\ ^cTB500a03 Hi SB^^^vKk /6 TORQ JL JC%» t< 3 JUP JKLi RE VP 'YXT Hi w Conference With Zukor Continues THE Reparations Conference between the Committee of Five of the Motion Picture Theatre Owners of America and Adolph Zukor, of the Famous Players- Lasky Corporation, is still in progress. As told in Exhibitors Trade Review last week, the deliberations focused on the case of Senator Walter Hartford, of Pawtucket, R. I., agreement being made to dispose of this matter first. A meeting was held in Mr. Zukor's office on Monday, August 22, at which Senator Hartford told his own story. Because of the legal difficulties of the Black situation Mr. Zukor, at Mr. Cohen's instance, agreed to send for Black. Another conference was scheduled to be held on Friday, August 26, with Black present. President Cohen, W. A. True, President of the Motion Picture Theatre Owners of Connecticut, and A. R. Pramer, President of the Motion Picture Theatre Owners of Nebraska, compose a sub-committee of the Committee of Five now handling the nego- tiations with Mr. Zukor. Excepting Mr. True, all the principals in the conference, in- cluding Mr. Zukor, attended the convention at Atlantic City. The meetings in New York could not therefore be resumed until late in the week. President Cohen Issues Statement The following statement was issued bv President Cohen on behalf of the subcommit- tee of the M. P. T. O. A. : "A subcommittee of the original Committee of Five of the Motion Picture Theatre Owners of America met Monday with Mr. Adolph Zukor for a continuation of the con- ferences started last week as per the mandate of the Minneapolis convention. The sub- committee was composed of National President Sydney S. Cohen; W, A. True of Hart- ford, Conn., President of the Motion Picture Theatre Owners of Connecticut; and A. R. Pramer, President of the Motion Picture Theatre Owners of Nebraska. "There were also present at the meeting National Counsel, Senator James J. Walker and W. G. Hartford of Pawtucket, R. I. Mr. Hartford presented the facts in his case to Mr. Zukor. "Mr. True also brought to the attention of the head of the Famous Players-Lasky Corporation two cases, one in Norwich, Conn., the other in Willimantic, Conn. Mr. Zukor promised his immediate personal attention to these cases. "The Pawtucket matter was held in abeyance, pending the arrival of Mr. A. S. Black for participation in a meeting to be held the latter part of this week. "At the next conference President Cohen will present several other cases for Mr. Zukor's attention." President Cohen opened the meeting at Mr. Zukor's office on Monday with the statement that, in accordance with previous agreement, Senator Hartford had come to New York to explain in person his dealings with the Black interests. Speaking directly to Mr. Zukor, Senator Hartford told his story, the theme of which was hi a t 941a EXHIBITORS TRADE REVIEW Volume 10. Number 14. insistence upon having" Paramount service. He stated that he had entered the picture business eight years ago, taking over the Casino Theatre, Providence, from Charles Williams. He used Paramount pictures there ancl^prospered until the New Strand was built, and then his business began to drop. The Strand got the Paramount service. "I paid $400 a week for the service; the New Strand took it and paid $500," said Mr. Hartford. When he saw that he could not continue to exist at the Casino, he decided to go into Paw- tucket, where there seemed to be good opportunities. In this he was encouraged by Hiram Abrams, then head of Paramount distribution, and Harry Ascher, who was manager of the Boston office. "Abrams and Ascher were glad to have me shift to Pawtucket and takeon Paramount service," Mr. Hartford declared. "For the first year or two I had hard sledding. I had stiff opposition from Keith, but I used three times as much advertising- as anybody else and built up a very nice busi- ness. Everything went well until Black and Spitz came in with their theatre proposition." Mr. Hartford then told how Black and Spitz started selling stock to float the financing of their theatre in Pawtucket, using Black's connection with Famous Players-Lasky, and capitaliz- ing, in their sales arguments, on the prestige Hartford had built up for Paramount pictures at his Imperial Theatre. Black and Spitz, Mr. Hartford pointed out, sold $110,000 worth of stock. He entered a vigorous protest against being deprived of Paramount service. "It doesn't seem square," he declared, "that an exhibitor who has consistently used Paramount service for eight years should be deprived of it. The Black-Spitz house is to open on August 29 with Paramount service. My contract with you does not expire until November 15, but your contract with Black gives him the call on pictures. "I have been a consistent Paramount exhibitor, and it is not fair to take the service away from me. As soon as Paramount pictures go into Black's new theatre I will have to go out and build up an entirely new clientele, because my clientele has been made largely on Paramount pictures." Zukor Begins His Argument "Are you all through, Mr. Hartford?" Mr. Zukor queried. When Mr. Hartford replied that he was, Mr. Zukor began his argument. He declared that prior to the deal with Black, Paramount business in New England had dwindled to little or nothing due to certain combinations, with the result that Famous Players made its arrangements with Black. He insisted that he intended to satisfy Mr. Hartford's claims, but that Famous Players could not go back on its contract and franchise with Black. Mr. Zukor then offered to make some kind of a financial settlement with Mr. Hartford, by which the latter would be paid the difference between his earnings on Paramount pictures and others that he would book when Black got into operation and Mr. Hartford had lost the Para- mount service. This was not satisfactory to Mr. Hartford, who said again that what he wanted was Para- mount pictures. Mr. Zukor then turned to an attack on Mr. Hartford's statement that he had been a consistent Paramount customer. He charged that Mr. Hartford was way behind in his bookings. There was an argument over the exact terms of the contract Mr. Hartford has with Paramount for pictures, and Mr. Hartford showed a copy of the contract to Mr. Zukor. Reading from a report on the case which he had received from the Boston exchange, Mr. Zukor declared that Mr. Hartford still owed Famous Players play dates on twenty-seven films, and that he was running pictures in July which had been released in January. "You are not living up to your contract," Mr. Zukor said to Mr. Hartford. Mr. Hartford asserted that he was living up to it, and declared he was actually only four weeks behind. "I play four pictures a week," he added, "and I can easily fill the dates on the Paramount pictures I have not yet played." Mention of First National Angers Zukor Mr. Zukor asked what other pictures Mr. Hartford played. The latter said he was a First National franchise holder and, in addition, playe d some Associated Producers and productions secured from the open market. The mention of First National appeared to anger Mr. Zukor, and he immediately launched into a heated statement. "Suppose we gave you our service," he asked, "and then First National should make pictures enough to fill up all your dates, would you then maintain Paramount service? Are you bound to take all the First National product?" Mr. Hartford replied that under his franchise he was, and said he still had thirty First Nation- als to play. = Continued on page 950 ~— September 3, 1921 EXHIBITORS TRADE REVIEW 941b Department of Public Service Created by M.RTO.A. — Great Forward Step Announced by Cohen at Atlantic City Convention By MONTE W. SOHN Atlantic City, August 24. One of the most important steps in the history of the motion picture industry was announced during the Atlantic City convention of the Motion Picture Theatre Owners of Eastern Pennsylvania, Delaware and Southern New Jersey when Sydney S. Cohen, National President, revealed the outlines of the public service plan recently adopted by the organized exhibitors. The plan provides, in the screens of the ten thousand members of the M. P. T. O. A., a medium for vocational helpfulness for young men and women in high schools or other educational institutions. It is intended that this part of the education of young people will be as essential a part of their school- ing as any other branch of the curriculum and attendance at forty-eight three-hour showings will be practically compulsory for passing to higher grades. Dr. Holley Heads Department Mr. Cohen announced that Dr. Francis Holley, head of the Bureau of Commercial Economics, and who has been actively engaged in motion picture educational work for a long period, will direct the newly established department and his present bureau will be allied with the exhibitor organi- zation. Dr. HoHey's full title will be Director General, Department of Public Service, Motion Picture Theatre Owners of America. The convention, while largely a summer gathering and having only a short business program during the three days of August twenty-second to twenty -fourth, nevertheless developed in this announcement one of the most important steps ever taken by any branch of the industry. During the convention theatre parties, a moving picture ball, ocean trip, beach party and a ban- quet took a large part of the time of the several hundred exhibitors and their wives. Business sessions were conducted for three hours each day with representative and spirited attendance. Various resolutions were passed. The more important of these were a resolution provid- ing for the appointment of a committee to establish closer relations with the press of each community affected by the tri-State exhibitor organization, a resolution of endorsement of Exhibitors Trade Re- view, a resolution calling for producers to eliminate waste in production and asking them to confine their pictures to not more than six thousand feet. Important Resolutions Adopted Other resolutions were: A resolution demanding lower rental prices in conformity with the adjustment downward of other commodities, a resolution of condemnation of the practice of publicly announcing box office receipts or admission numbers because of the false impression that results among legislators, civic bodies and the public with consequent increased taxation and adverse legis- lation, and a resolution calling upon members to refrain from playing any but tax free music. President Evans in his address, printed in detail on page 943 of this issue, stressed the import- ance of performance to the letter of the organized exhibitors creed, "An injury to one is the concern / 942 EXHIBITORS TRADE REVIEW Volume 10. Number 14. of all," as it applied not merely to those outside the exhibitor ranks but to those within as well. He said that the big exhibitors controlling several to many theatres must consider the welfare of small competitors. Mr. Evans also urged upon the exhibitors of New Jersey in particular "with whom it is a par- ticular difficulty," that whenever a film from New York has a censorship trailer to "treat it like a cancer — cut it out and throw it away." Dr. Holley discussed the work of the Bureau of Economics in exemplification of his fitness for the important work he is to assume for the screen theatre owners. He said he believed that the day would very quickly arrive when every high school and educational institution would have its motion picture theatre auxiliary, and admonished his audience against the showing of industrial films that do not carry the seal of the Motion Picture Theatre Owners of America. Senator Walker, national counsel for the exhibitors, amplified on Dr. Holley' s talk and on the inevitable benefits to the young people of the country. He discussed the conferences and findings of the committee of five with Mr. Zukor, set forth at length in Exhibitors Trade Review of last week and waxed enthusiastic over the great victory for exhibitor organization he saw in the attitude of Mr. Zukor toward this committee. The Senator said: "He has practically told us to write our own ticket and whatever adjustments we wanted we would get." He concluded with the statement that "no man in this organization is too small for us to right any wrong inflicted upon him and we will follow down the line to every producer who has inflicted such a wrong upon any exhibitor no matter what his name or how small his theatre." Mr. Cohen also talked of the new Public Service Department. He said that the plan was under way and in conjunction with institutions of learning in many centers showings already have been provided for. Depending upon the locality of the theatre, the showings, said he, were arranged to suit the business convenience of the theatre owner in each case. He said that he was at work with various producers to put a stop to fire house and church show- ings of pictures. The bill introduced by Congressman Lampert, at Washington, by which it is hoped to bring about relief from the music tax, said Mr. Cohen, is expected to be reported out of committee within a short time. Mr. Cohen characterized as an untruth William A. Brady's statement to the Ways and Means Com- mittee at Washington that the present film rental tax was paid by the producer and that the admission tax was passed by the exhibitor to his patrons. He added that he would make every effort to correct that impression. The present form of contract Mr. Cohen called a burglar's license, which would be ironed out in due course. In this connection the exhibitor leader said that a meeting had been arranged with several lead- ing distributors for some time next week in New York and the adoption by them of a uniform contract was most likely. He too, dwelt on the deliberations of the committee of five with Mr. Zukor, but was brief, because — "You all know about this, anyway. You've read it in Exhibitors Trade Review." It was expected, continued Mr. Cohen, that both A. S. Black and S. A. Lynch would participate in the conferences on the adjustment of exhibitor complaints. "The question of rates for fire and liability insurance," said Mr. Cohen, "will be taken up very soon. These, too — when we speak of adjustments — I have every satisfaction will be changed to our benefit." Mr. Cohen concluded with the statement that the resolution of the M. P. T. O. A. to create the new Public Service Department has been passed by the Executive Committee by long distance telephone and telegraph, because it was too vital a mat- ter to Americanism for it to wait until the convenient moment of another national convention. Mr. Cohen then read the resolution, which was as follows: Walker Discusses Zukor Conferences Cohen Denounces Statement Resolution Creating New "Whereas the Motion Picture Theatre Owners of America, having had always in mind the pro- motion of all projects of public welfare through the medium of their screens, do hereby offer their s===s==========: (Continued on Page 944) — : September 3, 1921 EXHIBITORS TRADE REVIEW 943 Evans Makes Stirring Speech at Opening of Atlantic City Convention FOLLOWING is the speech made by President John S. Evans at the convention of the Motion Picture Theatre Owners of Eastern Pennsylvania, Southern New Jersey and Delaware, held at Atlantic City: "Friends and Fellow Exhibitors: "I welcome you to the Second Annual Convention of the Motion Picture Theatre Owners of Eastern Pennsylvania, South- ern New Jersey and Delaware ; our branch being one of the largest and strongest affiliated with the national body. From a mere handful, our national organiza- tion grew to over 10,000 theatres, and within a short time our membership will constitute practically all theatres in the United States. "There was a time a short while ago when the bigger theatre men in this in- dustry felt the small fellow was of little consequence; and they had well laid plans to annihilate him — which was a mistaken idea on their part — and probably they would have succeeded, had it not been for our wonderful organization. It is a proved fact that unless the smaller the- atres exist, especially in neighborhoods and smaller communities, the death knell of movies will be sounded; and, in the end, the larger investments would deteri- orate from stagnation and lack of patron- age. It is our duty — and more so does this apply to the bigger and brainier men in the industry as well as the producers and distributors — to lend every hand and aid to educate, uplift and correct any faults or indifferences among the smaller men as well as some of the larger ones. "Press agents and publicity men, with- in and without the industry, have created an impression that we make and handle millions of dollars as though they were pennies, and this has caused false stand- ards to be set as well as to prevent us from securing the hope of good will from the public. This is a condition that calls for adjustment, and we should come down to earth and get to the plane where we properly belong; and through this organi- zation, it can and will be accomplished in due time. "No one but ourselves actually know the losses suffered in the last six months, but everyone is agreed that film rentals must come down substantially, and waste in every manner be eliminated. What we need most is more good shows, and not an over-abundance of film footage labeled as super-specials at bankruptcy figures. "Through our national president, Syd- ney S. Cohen, his fellow national officers and all organized units throughout the United States, we have made unprecedent- ed progress in bringing fairer dealings and squarer treatment to all in the in- dustry. All of you are familiar with the JOHN S. EVANS Of Philadelphia, President M. P.T. O. of Pennsylvania Dodge, the Schwartz and other similar cases that have been found out and ad- justed— and the likes of which we trust will never again occur in our remem- brance. "Again, we feel the efforts of our na- tional organization were responsible for breaking down the plan of trustification of this industry that was rife until about four months ago and which, if it had become a very near realization or even though it were to be attempted in the future, would mean the death knell to those who tried to accomplish it. To you, I say, remember that the public is fickle; and once they learn of any one combina- tion having control of any one thing, and especially amusements, it means they will turn against you, and the immediate re- sult would be loss of patronage. "In view of the revelations within the last week, all combinations of exhibitors, producers, or distributors wherein the sale, booking of, or control of film is connected in any way, should automatically dissolve; the days are now here that when an exhi- bitor does not have the ability or brains to choose or book his own pictures, he should retire. On the other hand, if the practice keeps up, it is an admission that a combination exists whereby one exhibitor or a group is trying to gain an unfair advantage over others. The sale of a film in one zone or locality shall not carry a preference that will apply to another theatre in some other zone unless open competition exists in the zone or locality in which it is to be played. Dissolution all over the country is better now than waiting for the Fpderal Trade Commission to step in. "We must bring the public into closer contact with our theatres on the basis of a community institution, a place for the dissemination of educational ideals; and our theatres must not be places to be shunned and avoided because of the fear of hidden dangers as personified by agi- tations conducted by censors and fanatical reformers. "For the best interests of all zones, there must be a center for social contact where exhibitors may gather and ex- change thoughts touching upon business, and extend the helping hand — one to the other. We are possessed of fairly good quarters and accomplishing much, but think what we would have with a 100% membership ! "Our local organization did well its part in helping to defeat and kill 14 bills adverse to our industry at Harrisburg last spring, and there are many exhibitors yet who have, through neglect or indifference, failed to appreciate it. "Again, great credit must be given to the members of the Jersey unit for their aid in convincing the legislators of that State that censorship was inequitable and un-American, and having it defeated. But to the New Jersey boys, I say, be careful that no trailers of censorship, either from Pennsylvania or New York, are ever thrown upon your screen. Distributors, I am sure will go to any length to see that no piece of film will bear one of these seals; but if it appears, boys, treat the seal like a cancer — the only way to get rid of it is to cut it out and lose it. "Small exhibitors have been the sinew of this organization since inception, but now too the larger theatres are realizing that, to protect themselves, it is their duty to join with us. We have shown them what can be done through organization, and that is why they should come and join with an open hand, with a mind free. "The larger theatre men must put their shoulder to the shoulder of the smaller men in order to bring about the elimina- tion of evils in this business, the eradica- tion of unjust and inequitable practices in the exchanges and also bear their pro- portionate shares of the industry's bur- dens. We must put this industry on the same basis as any other industry and maintain an open and competitive market. We must inject sound business principles in the minds of all who participate — big or little. "During the three days of this conven- tion let our deliberations be tempered with reason, our conduct irreproachable, our appreciation of what the city has offered indelibly stamped upon our minds, so that all eyes throughout the nation may be focused with a kindly light on us and all members of the M. P. T. O. A." 944 EXHIBITORS TRADE REVIEW Volume 10. Number 14. \ Convention Banquet Is Record Aff ah* (Continued from Page 942) = services to the people of our country in exhibiting in their theatres, free of charge, at special perform- ances, a series of motion picture films touching upon and dealing with vocational education, the object of these films being to aid young men and women in the high schools and other educational institutions of similar grade and character and to assist all other persons in determining the vocation for which their talents and inclinations seem to fit them best. The intent is also to visualize all import- ant industrial and scientific pursuits, as well as the activities of industry, trade, commerce, agricul- ture, public health, and travel in such a manner as to place before the spectators a fair and complete picture of each subject. "Resolved, That the Department of Public Service of the Motion Picture Theatre Owners of America be, and the same is hereby created, and be it further "Resolved, That the Department of Public Service of the Motion Picture Theatre Owners of America be and hereby does ally itself with the Bureau of Commercial Economics, and be it further "Resolved, That the Motion Picture Theatre Owners of America designate Francis Holley as Director General of the Department of Public Service of this organization for a period of five years at one dollar per year, to inaugurate and carry out the resolution passed at the annual convention of the Motion Picture Theatre Owners of America, at Minneapolis, June 27, 28 and 29, 1921, and be it further "Resolved, That the said Francis Holley be and hereby is authorized to immediately take such steps as he may deem necessary to put into effect the intention of said resolution." The banquet held Wednesday evening was great. Not in numbers, because there have been banquets of organized exhibitors with greater attendance. Not in sumptuousness, because there have doubtless been exhibitor festivities in the past of more elaborate sort. But in significance of national nature and in the personnel of its speakers no exhibitor gathering of this sort has been greater. Senator Walker threw aside the legal mind of the counsel for the Motion Picture Theatre Owners and became a brilliant exponent of oratory and wit and language. He even forgot that he was a senator. And it is far from a reflection upon him to say that as toastmaster he was as remarkable as any of the speakers, for the latter spellbound the three hundred guests. Martin J. O'Toole, of the Pennsylvania exhibitor organization, made the first address and in his inimitable way discussed the tribulations of the minority Democrats, of which he is one, and twitted Senator Walker on what he called a similar affliction. He recorded his earnest intention to begin at once on a program in conjunction with the new department of public service. Dr. Holley, who followed Mr. O'Toole, while he played little upon humor, held his audience in equal suspended interest as he amplified on the subject so near his heart. He said "We propose to show in every theatre that comes within the scope of the M. P. T. O. A. — and that last word is 'America' — a series of pictures telling of the workings of every industry in the United States from the production of raw material to the finished product. We will take the student through every study from travel to science. And when we do show these things — according to our present modest plans it will be to the students of the last two years of high school — we will be assisting them to make proper selection of vocation and prevent misfits in our commercial and intellectual schemes. You gentlemen, representing this great organization of motion picture theatre men are gradually growing to be a great university. ... by your own action you have started a wonderful post graduate course in education that will be the finest insti- tution of education in the world." Governor Edwards' talk was brief but pointed and emphatic. He was most enthusiastic on the educational work in plan, and took occasion to express his contempt for the un- Americanism of censorship. Dr. Hillis Makes Speech Dr. Newell Dwight Hillis, the eminent clergyman whose lectures are world-widely known and read and whose books are printed in seven languages, echoed the approval of his predecessors, but backed his enthusiasm with scientific appreciation of the work. "Eighty-five per cent of all the facts we get are registered through the eye," he said. "And yet, four and a half million people of the United States are marked as intellectually inferior, according to Government research. That must be changed. We are certainly not far from the time when every public school board will invoke the assistance of the motion picture through the motion picture theatre. Children learn slowly through the book. They learn quickly through the eye when it is not necessary to tie that eye to the printed page. The reason for that dreadful number of inferior minded people in this country is because of this fact. The one great building that stands idle in the afternoon is the public school. It is pitiable. Why should we load the boy and girl down through the medium of books? Pictures are the logical medium of education and motion pictures register a dozen times as quickly as any books ever printed." Senator Walker next introduced Adolph Zukor. "As we have commanded respect," said Walker, "so have we received it. Mr. Zukor has realized that our purpose is clean and honest and just and he has met us half way. And as he has led the way for his contemporaries in many other respects, I hope he may lead the way in helping them to realize as he has how clean and how un- alterable are the purposes of the motion picture theatre owners of America and how soundly these purposes have been built. Why this organization is going to be greater, why it is going to progress, I am going to leave to Mr. Zukor." Mr. Zukor's acknowledgment of the tribute was immediate. "We all appreciate how necessary is education," he said. "It is the greatest force that a human being can possess. We may not preach a sermon as they do in church, but we have quite as serious and important a message. We have had much strife in this business but I. shall always welcome the opportunity to ad- just any differences, just as Senator Walker says." Mr. Zukor paid tribute to the organized exhibitors and added that it was not until very recently that the full force of that organization was' impressed upon him, and concluded with the promise to fulfill every statement as to reparation and adjustment of exhibitor grievances he had made. President Woodhull, of the New Jersey organization, made strong appeal to exhibitors to become citizens of influence in the life of their communities. He urged them to become members of their local Chamber of Commerce and other civic bodies, thus elevating the industry and making it more influential. Mr. Evans, president of the Pennsylvania organization, was called upon but deferred gracefully, he said, because of the late- ness of the hour, to Mr. Cohen, who made the final speech. The national president, too, was brief. He said: "It is our thought to enlist the co-operation of the public, registered through our theatres. The public never has properly been served by the motion picture theatres. It has had entertainment. It has good entertainment and it has been pleased to have paid for it. But we shall go further and give them enlightenment and educational helpfulness for which they have not asked but which they need. And we shall give it to them free." September 3, 1921 EXHIBITORS TRADE REVIEW 945 Eastman Admits Purchases of Three Biggest Laboratories THE veil of mystery which for months has enveloped ownership of the Paragon, G. M., and Sen J acq film laboratories, the most massive in the country, was lifted this week by a statement from the Eastman Kodak Co., announcing its purchase of the three great plants. No details were furnished by the Eastman company as to when the negotiations took place; from whom the laboratories were purchased, or whether Jules E. Brulatour, agent for Eastman raw stock, against whom the Allied Film Laboratories Association has been conducting a vigorous fight, was a participant in the negotiations. The announcement from Eastman company dated August 23 follows: ANNOUNCEMENT BY THE EASTMAN KODAK COMPANY OF THE PURCHASE OF THE G. M., SEN JACQ AND PARAGON LABORATORIES The entire motion picture trade will be interested in the statement which follows, because it means a real service to the producer and, through the producer, to the public. The Eastman Kodak Company has not merely purchased well equipped laboratories. These laboratories will be b acked by a photographic experience of more than forty years and a technical staff that is unequaled in the photographic world. It means economy in operation — but it means even more than that. Obviously the further development of the motion picture industry depends upon good pictures, not merely from the producer's standpoint but likewise from the technical standpoint. Every resource of the Eastman Kodak Company will be employed, therefore, in the production of perfect prints — prints that are worthy of the superior raw stock upon which they are made. The linking up of the manufacture of the film itself and the actual production of the prints cannot fail to result in higher technical standards that are bound to benefit the entire industry. Over a year ago, the Eastman Kodak Company, in answer to certain inquiries, sent out the following letter: — "Rochester, N. Y., July 9, 1920. "Referring to a recently published statement in one of the motion picture trade papers to the effect that the Eastman Kodak Company will within six months have sufficient laboratory facilities to print practically the entire amount of raw film turned out by this Company, we desire to state we have no direct or indirect outside laboratory interests and no such action is at present under contemplation. Any departure from our existing policy could arise only from a contingency, at present unforeseen, which would make such a step necessary to protect our raw film interests. "Yours very truly, "EASTMAN KODAK COMPANY." In pursuance of the policy above foreshadowed, the Eastman Kodak Company has decided that the time has now arrived when, in order to protect its own interests, it is necessary that it should go into the printing and developing of motion picture films for the trade generally. The result of its decision will be for the general good of the motion picture industry because of the following facts. The Kodak Company proposes to give this new undertaking the advantages of its great technical facilities, including its research laboratory, to the end that this part of the business will be brought up to the same high standard of uniformity and excellence as its manufacture of the raw film. It is the purpose of the Kodak Company to give to the trade all the important savings which will be effected by the close connection of the manufacture of the raw film with its finishing. The rapidly increasing importation of foreign film and the necessity of doing everything possible to protect the American industry by instituting every economy possible, renders this action at this time imperative. In view of the foregoing the Eastman Kodak Company has purchased the G. M., Sen Jacq and Paragon Labora- tories, and will continue the operation of the G. M. and Paragon Laboratories, and will put the Sen Jacq Laboratory into operation as quickly as possible. By this action the Eastman Kodak Company proposes to give to the motion picture industry the benefit of its superior facilities and technical skill and all the economies to be obtained by uniting two heretofore separate busi- nesses, one the manufacture, the other the printing, developing and finishing of motion picture film. In carrying on this business it should be distinctly understood that the Kodak Company does not intend to con- fine the use of its raw film to its own laboratories, but will continue, as heretofore, to fill all demands from whatever source. EASTMAN KODAK COMPANY. The announcement, while having the effect of a bombshell in Independent Laboratory circles, was received in those quarters with considerable pleasure, as it discloses for the first time the ownership of the big competing plants, viewed as a grave menace to the Independent Laboratory and Producer, and places them in a position to openly and more vigorously attack the entrance of the Eastman Kodak Company, which supplies most of the raw stock used in the independent plants, into the laboratory business. The surprise with which the announcement was greeted by members of the Allied Association was occasioned by the fact that the Eastman Kodak Company had denied that it was in the laboratory business and that George Eastman, head of the company, as recently as May 12, had advised an Allied Laboratory committee that his company did not intend to go into the laboratory business. The same denials had repeatedly been made by Jules E. Brulatour, whom the Allied Association has accused of being in control of the three laboratories. These denials, coupled with the inability of the Allied Association to learn the real ownership of the laboratories, has kept them fighting in the dark for months, making their struggle against laboratory dominance by a raw stock manufacturer the more difficult. The reply from the Allied Laboratories asso- ciation to the Eastman announcement follows: i ; (Continued on page 947) ================ Views of the Plants Bought by Eastman These are the largest film laboratories in the United States. Top — Paragon. Center — Sen-Jacq ; Below — G.M. The building in the rear of the G.M. Laboratory is the Famous Players-Lasky Long Island Studio. i September 3, 1921 EXHIBITORS TRADE REVIEW 947 Independent Laboratories Assail Eastman ( Continued from page 945) — LIVE AND LET LIVE In view of the belated admissions now made by the Eastman Kodak Company, that it has acquired the G. M., Sen-Jacq, and Paragon Labo- ratories, and would operate them, we might well sit back and tell the industry "We told you so." But, our fortunes, our futures and the existence of the independ- ent Exhibitor, Producer and Distributor are threatened, just as we said they would be, and a mere "I told you so" policy at this time would avail us nothing. We mean to translate our feelings into action — action so strenuous that we will prove once more in this free country that a monopoly, no matter how greedy, cannot by unfair means drive us out of existence. We are discouraged, of course, to find now that the millions of dollars we have paid into the treasury of the Eastman Kodak Com- pany are to be hurled back at us in the form of three gigantic labo- ratories with a combined capacity for turning out more laboratory work than is necessary to keep the machinery of this industry turning. As late as May 12th, this year, a committee from this Association called on George Eastman, head of Eastman Kodak Company, in Rochester, New York, and asked him directly if he was in the labo- ratory business or intended to engage in it. His reply was, that the Easlman Kodak Company had no laboratory connections and had no intentions of making any. Whether George Eastman intended to mislead us by that statement, in view of what has transpired since, we do not know. We do ques- tion his sincerity toward us — his customers — who have paid him mil- lions of dollars and we pass up to the entire industry for its con- sideration, whether George Eastman, in control of these great labo- ratories, will abide by the promises now being made by his agents to producers with the same sincerity which marked his statement to us, that his company had no intention of making laboratory connec- tions. His agents are promising reduced prices to our customers to get their business away and turn it into the Eastman Laboratories. We can arrange the matter of price in the routine business of the day, but what is worse and manifestly more unfair, is that these same agents are offering to give our customers liberal credit which has always been denied us. Since we have been doing business with the Eastman Kodak Com- pany we have never been extended credit. We have paid for our raw stock cash in advance. This is a preference of the worst kind, and a preference which can only be granted with the consent of the Eastman Kodak Company. We are glad to see Producers and Distributors get their work done at a reasonable figure and we are pleased to see credit extended to them, but not as a temporary proposition to be paid for by them later with compound interest. Eastman Kodak Company NOW owns the three big laboratories with a capacity of more than the industry needs. Will it live up to the promises it has made when its monopoly on raw stock and labo- ratory business is so complete that there will be no independent laboratories to do business with, or will its promises meet the same fate as the George Eastman promise to us, that his company had no intention of going into the laboratory business? In brief, does the history of the Eastman Kodak Company justify any confidence in its statements and its promises, and has its deal- ings with the United States Government, with us, and with its com- petitors furnished sufficient reason why independent Producers and Distributors now being offered all kinds of inducements should hesi- tate before taking their business away from us, and by such action shape the knife with which, in a short time when they have gobbled up all the laboratory business in the country, they can cut their throats? Eastman Kodak Company says that it was forced to go into the labo- ratory business to protect its own interests. We would like to know wherein its interests have suffered; in 1915 the surplus of the East- man Kodak Company was, approximately, $3,651,831, and in six years it jumped to, approximately, $50,000,000? Does this enormous sur- plus indicate any necessity for the protection of their interests? We have never in our careers attempted to endanger the interests of the Eastman Kodak Company; we have used Eastman stock almost exclusively. In our use of Eastman stock we have given it all the care and attention possible to insure the maintenance of its quality. It was not until Eastman Kodak Company's exclusive raw stock agent, Jules E. Brulatour, saw fit to engage in the laboratory business that we saw that out interests — not Eastman interests — were being jeopard- ized; that we looked to other sources for a part of our raw stock supply. If any interest needed protection ours did, and against no other giant than the Eastman Kodak Company itself. The bigger issue and the one vital to this industry, especially Inde- pendent Exhibitors, Producers and Distributors is, whether or not the Eastman Kodak Company aided by its astute smoke screen thrower, Jules E. Brulatour, will set itself up as a Czar of the Motion Picture Industry. We know now, as we knew weeks ago, and so informed the industry, that if Eastman succeeds in its monopolistic aim, the grip of the old Motion Picture Patents Company upon the industry will be as noth- ing compared to the autocratic strangle-hold Eastman will have upon the industry. We believe that day of oppression and monopoly will never come. Others have attempted it in other industries, but it has failed each time, due to the foresight and the inherent love of the American for fair treatment, and his desire to live and let live. As far as the members of this Association are concerned they will fight to a finish. They, of course, realize that the odds are against them and the big question that will finally decide the issue is — whether or not the producing, distributing and exhibiting branches of the motion picture industry, plus powerful public sentiment, will allow the Eastman Kodak Company to realize its dream of years of trustifying the motion picture industry. We feel that it is only necessary to say to all branches of the industry: BE CAUTIOUS, do not do anything that will aid the Eastman Kodak Company to build a monopoly in this industry and when it is built, regret your part, and point back to this very day when we advised caution. Watch the bait that will be offered you in form of temporary low prices, low terms, and special promises that will never be kept. Keep the industry independent. Let the Eastman Kodak Company again learn that they cannot trustify the motion picture industry, and that there is an element in the industry far greater than the Eastman Kodak Company. ALLIED LABORATORIES ASSOCIATION, INC. The Independent elements in the industry see in the latest Eastman move the creation of a situation like that which the organized exhib- itors met and dealt with at the Minneapolis convention. The Inde- pendent Laboratories liken their position unto that of the independ- ent exhibitor who, after playing a certain brand of picture, creating a demand for it and building up the profits of the producer, finally saw the gratitude of the producer expressed in the form of a com- peting theatre owned by the producing company for whose pictures he had done so much. Instead of theatres, the independent labora- tories say, the millions they have paid to Eastman and the prestige they have given its raw stock are now being returned to them in the form of three massive laboratories capable of taking care of all the printing and developing in the industry, plus a fifty per cent increase if future needs of the industry demand it. The M. P. T. O. A., after having been fully advised of the position of the laboratories and the similarity of their position to that of the harassed independent exhibitor, passed a resolution endorsing the position of the Allied Laboratories. Immediately after the resolution was published the Allied Film Laboratories Association undertook a campaign to the independent exhibitor and producer pointing out that the dominance of the laboratory branch by Brulatour or the Eastman Kodak Company would, by reason of its practical control of the raw stock output in this country, give it a grasp upon the entire industry that would not only put the independent laboratory out of business, but would place the independent producer, who is dependent upon the independent laboratory for his releases, under the thumb of the Eastman Com- pany. Eventually, the Allied Association pointed out, this control would be felt by the independent exhibitor, who, having his supply from independent producers cut off, would be unable to obtain independent pictures. The M. P. T. O. A. was also advised that in order to completely trustify the industry it was not only necessary for producing combines to control theatres to clinch its hold upon the industry, but it was also necessary, to complete the chain of control, to create a situation whereby independent picture production, looked upon by the inde- pendent exhibitor as his one safeguard against trust domination, might also be entirely suppressed, or so thoroughly controlled by one individual or company that the theatres of the country would be compelled to rely upon one or two favored combinations for their supply. The independent laboratories point out that construction of the Paragon, G. M. and Sen Jacq laboratories, with their immense com- bined capacity sufficient to take care of all the business now being done in all the laboratories of the country and fifty per cent more business, was planned with but one idea in mind — to take all the business away from the independent laboratories. They claim that the tremendous outlay of capital needed to erect the three big lab- oratories could only have been furnished by some giant corporation and that the man who conceived the plan also knew that he would be insured a close working agreement with a raw stock manufacturer whose output was large enough to keep the three plants supplied at all times. REAL FIGHT BEGINS Just what form the renewed attack of the Allied Association upon the Eastman company will take is not known at this time. The Association met on Wednesday night to consider the situation. The statement sent out by the Eastman Kodak Company was mailed to every laboratory in the country as well as to the trade press. There- fore at the Wednesday night meeting the members present were fully advised of the new move. It is possible that the Federal Govern- ment and the civil courts may be resorted to by the Allied Associa- tion. It is known that an unofficial investigation of the laboratory- situation has been made by an agency of the Government. 948 EXHIBITORS TRADE REVIEW Volume 10. Number 14. ORg J* 13 "■FT*! "fT nr X P „ WW A- B. S WETLAND, President; L. W. BOYN- TON, Vice-President and General Manager; JAMES M. DAVIS, Treasurer; MONTE W. SOHN, Editor; OSCAR COOPER, Managino Editor; HOWARD McLELLAN, Technical Editor; J. T. McCOY, Director of Advertising; R. M. VANDIVERT, Advertising Manager. Home Office. . . .1587 Boadnay, New York Telephone: Bryant 6160 Chicago Office.. 910 South Michigan Blvd. Telephone: Harrison 3251 Los Angeles Office... 607 Union League Bldg. Telephone: 62042 Member Audit Bureau of Circulations. Subscription rates, postage paid, per year : United States, $2.00 ; Canada, $3.00 ; Foreign, J6.00 ; single copies, 25 cents. Remit by check, money order, currency or U. S. postage stamps. EXHIBITORS TRADE REVIEW, Inc., also publishes, monthly, INTERNATIONAL CIN- EMA TRADE REVIEW, in six languages, in the interest of assisting the motion picture in- dustry of the United States in successfully exploiting and merchandising its products throughout all foreign countries where a poten- tial market exists. TfOLLOWING are the organizations " which have officially and voluntarily endorsed Exhibitors Trade Review for its constructive editorial policy in ad- vancing the interests of the independent exhibitors. Motion Picture Theatre Owners of New Jersey, March 2. Sydney S. Cohen, President, on be- half of the Motion Picture Theatre Own- ers of America, on the floor of the Penn- sylvania convention at Harrisburg, March 8. Motion Picture Theatre Owners of Pennsylvania, March 9. Motion Picture Theatre Owners of Northern California, March 9. Motion Picture Theatre Owners of West Virginia, March 15. Motion Picture Theatre Owners of Kentucky, March 16. United Theatrical Protective League, Minneapolis, March 27. Kansas State Exhibitors' Association, in convention at Wichita, March 28. Motion Picture Theatre Owners of New York State, in convention at Rochester, April 7. Motion Picture Theatre Owners of America, State of Illinois, in convention at Chicago, April 11. Bronx Motion Picture Theatre Own- ers' Association, New York, April 2 2. Wisconsin Exhibitors' Association, in convention at Milwaukee, May 11. Motion Picture Theatre Owners of Western Pennsylvania, May 24. Motion Picture Theatre Owners of New Hampshire, May 26. Motion Picture Theatre Owners of North Carolina, in convention at Wrightsville Beach, June 25. Sydney S. Cohen, President, in his an- nual report to Motion Picture Theatre Owners of America, at Minneapolis, June 27. James J. Walker, National Counsel, in address to Motion Picture Theatre Owners of America, Minneapolis, June 28. Motion Picture Theatre Owners of America, in National Convention at Minneapolis, June 29. Resolution of indorsement adopted by unanimous vote. Motion Picture Theatre Owners of New Jersey, in convention at Atlantic City, July 6 and 7. Motion Picture Theatre Owners of Nebraska, July 10. Motion Picture Theatre Owners of Connecticut, July 27. Motion Picture Theatre Owners of Eastern Pennsylvania, Southern New Jersey and Delaware, Aug. 24. Public Service: A Great Forward Step THE announcement of the creation of the Depart- ment of Public Service of the Motion Picture Theatre Owners of America marks an epoch in this industry. It is the first genuine constructive effort to make the screen a medium of light and leading to the American people and to render them a service nation-wide in scope and inestimable in value. Visual education has already gained recognition. It remained for the exhibitor to come forward with a plan to make it practical; to arrange for its presentation on a sensible scale and in an environment that will guarantee its effectiveness. The motion picture theatres, which are members of the M. P. T. O. A., thus become a part of the educational sys- tem of the Nation. It is a significant fact that it was the exhibitor who brought about this great thing; the exhibitor working through his organization. Against his enemies within and without the industry the organized exhibitor has shown, and is showing, that he knows how to make successful war. In creating the Department of Public Service he now shows that he understands the responsibility the screen bears the public; he is taking this constructive step in ac- knowledgment and fulfillment of that reponsibility. The organized exhibitor is about to make the picture theatre a real community institution. Can you think of any argument against "reform," censorship and all kinds of anti-picture propaganda that would be half so effective as this? The Director-General of Public Service for the M. P. T. O. A., Dr. Francis L. Holley, is singularly well-equipped for his task. For years, he has been engaged in the work of visual education, and now he is to place his experience and gifts at the disposal of the exhibitor. Members of the M. P. T. O. A., throughout the country, may well take pride in this great movement. For Presi- dent Cohen thus demonstrates anew his vision and the high quality of his leadership; and the rank and file dem- onstrate, in new fashion, the worth of the organization. The industry and the people are in the debt of the Motion Picture Theatre Owners of America. September 3, 1921 EXHIBITORS TRADE REVIEW 949 "Freedom of Screen" Plan Announced Movement Sponsored by Associated Motion Picture Ad- vertisers— Its Purpose Declared to Be Fight on Enemies of Motion Picture — Not Yet Endorsed by M. P. T. O. A. ANNOUNCEMENT was made on Wednesday, September 25, of the campaign of the Associated Motion Picture Advertisers to combat political enemies of the motion picture industry as well as the reform movement. J. W. O'Mahoney of Educational Film Exchange, Inc., chairman of the A. M. P. A. Freedom of the Screen Committee, informed members of the trade press that the movement was already well under way and every branch of the industry had been asked to co-operate. "For years the motion picture industry had fought to keep out of politics," said Mr. O'Mahoney. "For years we have tried to keep our screens neutral. But we have been forced into politics and we intend to fight our way out of it." Announcement also was made by Mr. O'Mahoney of the appointment of the fol- lowing Freedom of the Screen Committee : J. W. O'Mahoney, Educational, chairman; Samuel D. Palmer, Famous Players, sec- retary; Thomas Wiley, Photo Repro Com- pany, financial secretary; Horace Judge, Associated First National; P. A. Parsons, Pathe; Arthur Brilant, Associated Pro- ducers; Arthur James, Moving Picture World; Thomas Hamlin, Motion Picture Journal; Joseph Dannenberg, Wid's Daily; C. L. Yearsley, Associated First National; G. McL. Baynes, Kinograms News Weekly; Paul Gulick, Universal; Victor Shapiro, Pathe; W. A. Johnston, Motion Picture News; Martin Quigley, Exhibitors Herald; Charles Barrell, Associated Motion Pic- ture Advertisers; Paul Lazarus, United Artists; Nils T. Granlund, Loew, Inc., and Vivian Moses, Fox Film Corporation. Gabriel L. Hess, chairman of the cen- sorship committee of the National Asso- ciation of the Motion Picture Industry, in a letter to Mr. O'Mahoney endorsed the campaign and said that his committee would co-operate with the A. M. P. A. Charles L. O'Reilly, president of the Mo- tion Picture Theatre Owners of New York State, has been invited to join in the movement. Mr. O'Reilly has informed the Freedom of the Screen Committee that he will place the proposition before his executive committee at its next meeting. Concerning the campaign Mr. O'Ma- honey said: "The motion picture industry has been forced into politics, but it will fight its way out of it. The A. M. P. A. is a neutral body of publicity, advertising and exploi- tation men. We have no affiliation and are not interested financially in any fac- tion. There have been differences in our industry, just as there are differences in families. But the A. M. P. A. is best able to carry on this fight because it en- joys the respect and confidence of all fac- tions. "This association has studied the situa- tion carefully and realizes that the in- dustry's interests have been jeopardized by the intrusion of unfair and selfish in- A Statement by Exhibitors Trade Review This publication has been in- vited by the Freedom of the Screen Committee to lend its active aid to the movement which the Committee is spon- soring. In order that there may be no misunderstanding we make the following statement: Exhibitors Trade Review has not, as yet, given its support to the plan. We shall not do so unless it is officially endorsed by the national headquarters of the Motion Picture Theatre Owners of America and by the Motion Picture Theatre Owners of New York State. These endorsements have not thus far been given. The Com- mittee has communicated with Charles L. O'Reilly, head of the New York State exhibitor or- ganization, and Mr. O'Reilly has stated that he will place the mat- ter before his executive commit- tee. The Freedom of the Screen Committee has also sought the co-operation of President Sydney S. Cohen. Neither the National nor the State exhibitor bodies are offi- cially committed to the plan up to the present. Every movement that has for its real purpose the defense of the screen against its enemies is praiseworthy. But no move- ment of any import can succeed in this industry unless it is backed by the support of the organized exhibitor. That has been demonstrated recently in the failure of the Motion Picture Day Scheme. We shall be for the Freedom of the Screen plan a thousand ways if the organized exhibitor is for it; otherwise not. dividuals. We depend on this industry for our bread and butter, and we are going to fight for our jobs, for after all that is what it means. Our association represents the best advertising and pub- licity brains in the country. We have in our ranks the foremost and most able speakers. Yes, I believe I can say that our association has the greatest corps of four-minute speakers ever got together. They proved this during the recent war. "For years politicians have been schem- ing to interest us in politics, but we man- aged to remain out. I believe that those politicians saw in the screen the greatest medium for molding public opinion and they determined to throttle it. And they're succeeding. They have given us censor- ship. They have appointed three persons to say what 10,000,000 people shall not see. "But now the question arises: Who is going to censor the censor? Suppose that we have a censor with Bolshevik inclina- tion, what will happen? Suppose we have a rotten and corrupt administration — what then? "There is only one answer and that is to fight. And that is what the A. M. P. A. intends doing — to fight as it has never fought before. We realize the task ahead. We have organized a Freedom of the Screen Committee which will supervise the campaign. The State of New York has been thoroughly organized and we will be represented in every district in the State. There will not be an Assembly District, city, town or village where we will not be represented. While we will devote most of our efforts this year to New York State, this movement is by no means local. It is nation-wide in scope. "The A. M. P. A. is preparing a ques- tionnaire which will be submitted to every political office-seeker regardless of party affiliation. We will put every candidate on record. We are going to give our friends every help possible to bring about their election. We have the means to fight and we have asked every faction of the industry to join us in this battle. The exhibitor, like the producer and dis- tributor, has millions at stake. Every candidate will be asked to express him- self on censorship. We want freedom of the screen and we intend to know our friends as well as our enemies." Mr. O'Mahoney then explained that he had written to officials of the Motion Picture Theatre Owners of America, the Theatre Owners' Chamber of Commerce of New York and the National Associa- tion of the Motion Picture Industry offer- ing them the services of the A. M. P. A. in whatever capacity desired. "Censorship is a failure in New York as well as in other States where it has been established," said Mr. O'Mahoney. "There are laws on the statute books of every State amply protecting the public morals. If the district attorneys were forced to do their duties by these reform- ers there would be no need for censorship. Did it ever occur to these reformers to force the district attorney to do his duty? No. They want censorship and censorship i'^ a public admission of inefficiency on the part of the district attorney's office." 950 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Alfred S. Black Sent For by Zukor : ■ Continued from page 941a ! This appeared to rile Mr. Zukor still further : "Mr. Hartford is not an independent exhibitor," he declared with great emphasis. "I thought we were dealing with the Independent Theatre Owners of America, and then you bring a man here who is not independent. He is tied to First National and we are tied to Black. What's the difference? The only reason we went into this New England arrangement with Black was because of First National." Senator Walker asked at this point what Mr. Zukor's attitude would be if Mr. Hartford were willing to give up his First National franchise. Mr. Zukor replied that he was obligated under the contract with Black, and that the M. P. T. O. would have to guarantee him against loss. Then Mr. Zukor lifted up a large book which proved to be a bound volume of Progress-Advance, the Para- mount house organ. "Here is my position," he declared, referring to the issue of the house organ in which Mr. Zukor. in a signed article, had argued against producer-exhibitor combinations in the industry. The article was published in the issue of Progress-Advance dated November 7, 19 18 "Have you seen it before?" he asked. The Article in "Progress-Advance" Senator Walker reminded Mr. Zukor that he (Walker) had "read it out loud at the Chamber of Commerce meeting at the Astor" in June, when the Senator made the Zukor article a part of his famous arraignment of the trustification attempts of Famous Players-Lasky. Senator Walker, at the Astor meeting, used Mr. Zukor's own words in the article to show that Famous Players-Lasky had no right to invade the theatre field. Mr. Zukor was, of course, present at that meeting. "Mr. Hartford is tied up with a producing and exhibiting organization," Mr. Zukor went on. "I am tied up with Black. Hartford is tied up with First National. What assurance can Mr. Hartford give me that he will continue to play our product? We are talking about independence and here is a First National franchise holder." There was a pause while President Cohen conferred with Messrs. Walker, True, Pramer and Hartford. Mr. Zukor left the room, returning in about five minutes. When the meeting was resumed, Senator Walker addressed Mr. Zukor. "Mr. Hartford did not get the First National franchise," said the Senator, "until Black had threatened his business. In other words, Mr. Hart- ford bought the First National franchise to protect himself on pictures when he saw that Paramount pictures were going to be taken away from him. He took First National as second best." To this Mr. Zukor replied that he didn't doubt it. Senator Hartford then declared that he was willing to give up his First National franchise, and said again that Paramount service was necessary to his business. The legal difficulties of the Black situation were again gone into, Senator Walker declaring that "we can't ask you, Mr. Zukor, to waive your legal rights. I am looking for a short cut. This man requires Paramount pictures so much that he is willing to lose the money he paid to First National." Mr. Zukor reiterated that he would like to give Mr. Hartford the Paramount service if it were not for the legal difficulties. "I am advised by counsel," said Mr. Zukor "that if I attempted to supply Mr. Hartford with the service, they could restrain us." "But would they?" asked Senator Walker. "Would there be a stockholders' suit if the Black house makes money? Stockholders don't care as long as they get their dividends. If the house lost money because it did not have the Paramount service then I can see there would be a suit. Leaving out all the legal technicalities, let us seek a settlement of the Hartford case on moral grounds." Mr. Zukor said he wanted to do that. President Cohen suggested that Black be sent for. Mr. Zukor replied that he would be glad to send for him. Senator Walker asked Mr. Zukor if he would be willing to run the chance of a stockholders' suit if Black would. "I would have to abide by advice of counsel on that ." said Mr. Zukor. Elek J. Ludvigh, Famous Players' counsel, said there would surely be an injunction suit. "The stockholders would enjoin Hartford from getting the pictures," he added. "All that would happen, then," Senator Walker answered, "would be that the pictures would be stopped." Mr. Zukor then made the definite statement that he would be willing to risk the suit if Black would, and it was decided to send for Black. Mr. Ludvigh again wanted to know whether Mr. Hartford would consider the possibility of pooling with Black on Paramount service. Mr. Hartford replied emphatic ally that he would not go into a pooling arrangement. "No," said Mr. Zukor, turning to Mr. Ludvigh, "we want to make an arrangement to serve Mr. Hartford." "We can rely upon that?" asked Senator Walker. "You have the disposition to serve Mr. Hartford if there is a way?" To which Mr. Zukor answered "Yes." New Cases Since Minneapolis Mr. True then brought forward two new cases of Black aggression which have developed since Minne- apolis. The first of these concerns the Loomer Opera House, Willimantic, Conn., which is the theatre taken away from Hyman Schwartz by Black. The Schwartz case, as will be remembered, was settled by payment from Famous Players-Lasky Corporation. The Loomer Opera House has never been operated by Black, but the Gem Theatre, which is playing Para- mount pictures in Willimantic, is fearful that it will lose Paramount service because of Black's entry into the town. Mr. Zukor promised to look into the matter immediately. The second case brought forward by Mr. True concern Norwich, Conn., where Black is negotiating to take over the Strand Theatre. The Breed Theatre and the Majestic Roof Garden are in danger of losing Paramount service because of this aggression of Black. In this instance, Mr. Zukor also promised to investigate, the under- standing being that these activities of Black would be stopped. President Cohen had informed Mr. Zukor that at the co nvention in Atlantic City there would be sounded a keynote of real uplift for the industry, particularly in checking anti- picture propaganda. September 3, 1921 EXHIBITORS TRADE REVIEW 951 Labor Situation Throughout Country Brighter SO far as the national officers of the International Theatrical Stage Em- ployees' Alliance and Motion Picture Operators' Union are concerned, there will be no strike of motion picture oper- ators, according to a statement issued to the press this week at the New York headquarters. Officers there stated that the operators would continue working dur- ing negotiations between union leaders and employers. The strike situation throughout the country, in spite of the leaders' statement, brightened this week. The musicians at the New York theatres remained out with very little hope being held out for any immediate settlement. With Labor Day near at hand some definite agreement is expected to be reached, although the metropolitan exhibitors have made it known that they will not alter their stand. Despite the absence of orchestras at the Broadway motion picture houses, business there during the past week showed a de- cided increase. No decision regarding contracts for the coming season or the proposed reduction in wages was reached this week at the meeting of motion picture theatre own- ers of Ottawa, Canada, and representatives of the musicians' and operators' unions. That the union men will accept a 25 per cent decrease was indicated by statements given out by union leaders during the week, however. The Toledo, Ohio, oper- ators and musicians agreed to accept a 12 per cent decrease in salary, effective Sept. 1. The labor situation affecting Dallas, Tex., motion picture theatres came to an end last week when the operators accepted Court Action by Pathe Ex- pected Soon PATHE is going steadily ahead with its plans to at- tack the constitutionality of the New York State Cen- sorship Law in the courts, as the result of the slashing of two news reels by the censors. Counsel for Pathe are put- ting the finishing touches on the legal steps that will be taken, and it is expected the court action will occur early next week. It is understood on excellent authority that a legal "short cut" will be sought by Pathe so that the fight may be car- ried to the United States Su- preme Court at the earliest possible moment. a 10 per cent cut. Musicians agreed on a cut several weeks ago. In Philadelphia, however, the union men are standing "pat" and have refused to meet the exhibitors. The present agree- ment expires on Saturday, Sept. 3. Union leaders insist that the men will not agree to a 20 per cent reduction. This affects both musicians and operators. As a con- sequence of the convention of theatre own- ers in Atlantic City, N. J., this week, how- ever, it is expected that negotiations be- tween the exhibitors and union represen- tatives will be opened. Members of the St. Louis operators' lo- cal have accepted a 5 per cent reduction. The verdict followed two weeks of confer- ences with exhibitors. According to Joseph Mogler, president of the Motion Picture Theatre Owners of St. Louis, and William F. Canavan, busi- ness manager for the union, the new agreement is to remain in effect until Jan. 1, 1922. At present the operators work on a sliding scale, dependent upon the admis- sion prices of the theatres and the hours of work. The average pay for the popular priced theatres ranges from $45 to $65 per week. This scale has resulted in a deadlock being declared whenever the question of wage reductions was broached to the the- atre operatives, as the alternative demand for a lowered admission price was always made by them of the owners. Canavan pointed out that should a theatre which is charging 35 cents admission price drop its price to 25 cents, the two operators would be forced to accept a wage cut of corresponding percentage, amounting to about $15 per week. The employers have been unwilling to lower admission prices, he said. Kansas City exhibitors registered a complete victory in a controversy over the wage scale with the musicians' union last week. For a short time it appeared as though the disagreement would tie up the musical end of the program in every first run house in town, but the agreement reached is a vindication for the exhibitors in each of the points contested by them. In the future the musicians will work six hours a day instead of five and a half; their contracts will be for forty- three weeks, instead of for a year, and each exhibitor will arrange a standard for the minimum number of musicians to be employed at his house. Motion Picture Day Officially "Postponed" MOTION Picture Day is now officially "postponed." An announcement to this effect was made last week by the Motion Picture Day Committee, fol- lowing a meeting on Aug. 18. Three weeks ago Exhibitors Trade Review took the position that the original plan could not succeed because it failed to take into account the Motion Picture Theatre Owners of America. Following the statement by President Sydney S. Cohen, denouncing the plan, together with condemnation of the idea from many M. P. T. 0. State units, a large number of distributors who had gone into the move- ment withdrew their support from it. Following is the statement issued by Edward M. Saunders, chairman of the Mo- tion Picture Day Committee: "From the reports^ received from the various committees appointed to conduct the campaign for Motion Picture Day, the central committee in charge has concluded that Motion Picture Day, as originally set for Aug. 25, 1921, should be postponed for the following reasons: "A large percentage of the motion pic- ture theatres in the United States are now closed, owing to present depressed condi- tions in the motion picture industry. It is manifestly unfair to permit those exhib- itors, producers and distributors through- out the country who so generously agreed to participate in the plan for Motion Pic- ture Day, Aug. 25, to assume the entire burden and responsibility of the contri- butions agreed upon under the original plan. Postponement of the day is there- fore recommended, together with the selec- tion of a later date for Motion Picture Day to be announced at the next meeting of the committee. "Several valuable suggestions received by the committee since the first announce- ment of Motion Picture Day will be in- corporated in a new plan which is now being worked out. Offers from many of the most prominent screen artists, direc- tors and authors to participate and assist in insuring the success of the Motion Pic- ture Day plan will be accepted, with the probable result that one or more all-star feature productions will be undertaken for release in connection with Motion Picture Day, either this year or in 1922, if such pictures cannot be completed during the present year." At the meeting were: Morris Kohn, president of Reelart Pictures Corporation; Saul E. Rogers, vice-president of Fox Film Corporation; Lee Counselman, Famous Players-Lasky Corporation; Gabriel L. Hess, vice-president of Goldwyn Pictures Corporation; Earl J. Hudson, Associated First National Pictures, Inc.; Charles R. Rogers, Robertson-Cole Distributing Cor- poration; Charles C. Pettijohn and Ed- ward M. Saunders, general sales manager of Metro Pictures Corporation, chairman of the committee. The Blot F. B. Warren Corporation's Initial Feature Production, Written and Produced by Lois Weber, with an Ail-Star Cast, Including Louis Calhern, Claire Windsor, Margaret McWade and Philip Hubbard September 3, 1921 EXHIBITORS TRADE REVIEW 953 Live News of Exhibitor Organizations Stage All Set for Convention at Kansas City Preparations for the big joint conven- tion of Missouri and Kansas exhibitors at the Hotel Baltimore in Kansas City, Sept. 12 and 13, virtually are completed. A midnight banquet, speakers of national repute, special executive meetings and many other phases of vital importance await visiting exhibitors on these two days. Among the problems which will be taken up are: admission tax, film rental tax, raw stock tariff music tax, internal revenue matters, open shop, film market conditions, centralized distribution, equit- able contracts, enforcement of the deposit law, blue laws, participation in politics, freedom of the screen, lowering of film rental and organization finance. The joint convention committee has been hard at work the last few weeks in an effort to obtain a 100 per cent attend- ance, or 1000 exhibitors, at the conven- tion, which will be the first joint meeting of the Kansas State Exhibitors' Associa- tion and the Motion Picture Theatre Own- ers of Missouri. Governor Arthur M. Hyde of Missouri, Governor Henry J. Allen of Kansas, Sen- ator James Reed of Missouri and several other nationally known speakers are in- cluded on the program. Tax Collection Methods Missouri exhibitors, through Lawrence Goldman, counsel of the Motion Picture Theatre Owners of Missouri, are gradually winning their points of contention in the controversy with revenue agents regard- ing the methods of collecting tax on ad- missions sold at the box-office. The only vital point at issue now concerns the printing of the name of the theatre on the tickets, which Collector Buchanan, of the Kansas City district, has not entirely conceded. Mr. Goldman last week of- fered to start a friendly law suit, putting the matter up to any Federal judge se- lected by Collector Buchanan, but Mr. Bu- chanan asserted that it did not believe such a step would be necessary, as he hoped that matters would soon be ad- justed and a formal ruling obtained through the department at Washington. M.P.T.O. Members! Send us the news of your organization and help make this department of greater service to you and your fellow exhibitors. Calendar of M. P. T. O. A. Conventions and Events September 12-13 Joint Convention of the Mo- tion Picture Theatre Owners of Missouri and the Kansas State Exhibitors' Association, Hotel Baltimore, Kansas City. September 19-20-21 Convention of the Motion Picture Theatre Owners of Ne- braska and Io wa, Hotel Paxton, Omaha. October 4-5 Second Annual Convention, Michigan Motion Picture Ex- hibitors Association at Jackson, Mich. December 6-10 Southeastern Motion Picture Exposition, under auspices of Motion Picture Theatre Own- ers of North Carolina, Char- lotte, N. C. {Editor's Note. — Officials of M. P. T. O. State Units are urged to send EXHIBITORS Trade Review advance notices of conventions and other events for listing in this calendar.) North Carolina Prepares Against Censorship Threat Secretary H. B. Varner of the Motion Picture Theatre Owners of North Caro- lina is addressing letters to the State exhibitors notifying them that an extraor- dinary session of the State Legislature has been called for Dec. 6. Mr. Varner de- clares that proponents of the State cen- sorship measure during the last session are already active in reviving interest in -their fight and will undoubtedly make a strong effort to force the extra session to con- sider the measure again. The State organization will hold a meet- ing of the executive committee at a near date, to consider means of combatting the move and to appoint committees for this work. A permanent exposition committee, con- sisting of E. F. Dardine and R. D. Graver, Charlotte; H. B. Varner, Lexington; D. M. Bain, Wilmington, and Jas. A. Estridge, Gastonia, has been appointed by Presi- dent Percy W. Wells of the North Caro- lina Motion Picture Theatre Owners to launch the Southeastern Motion Picture Exposition to be held in Charlotte, open- ing Dec. 6. It has been decided tentative- ly to have four days of the exposition. Nebraska-Iowa Exhibitors to Meet in Joint Convention Exhibitors of Nebraska and Iowa will hold a double State convention during the big Ak-Sar-Ben carnival time at Omaha, Neb., Sept. 19, 20, 21. The place of the convention will be the Paxton Hotel. Plans are being made for a heavy at- tendance and there is a wealth of enter- tainment lined up for the visitors. The Ak-Sar-Ben carnival, one of the big na- tional carnivals of this country, attracts thousands of visitors into the city of Omaha every year. In addition to the carnival there are Great Western Har- ness Circuit races scheduled — auto races, aeroplane exhibitions and races and other attractions. The local exhibitors and ex- change men are also planning special events to fill up any idle moments. An urgent invitation to attend has been issued to every exhibitor in the two States, whether or not he be a member, by President A. R. Pramer of Nebraska and President Harry Hiersteiner of Iowa. Reports from the office of the two asso- ciations at Omaha indicate that the double State convention will be one of the best advertised events ever held in that sec- tion of the country. Stickers on all mail, messages carried in the public press, an invitation to all exhibitors carried in the Motion Picture Independent, published at Omaha, circular letters and cards, and other means are planned by Stuart Gould, the business secretary in charge of the office. The plans of the convention cover action to be taken on the following questions: Admission and film rental taxes, music li- cense, raw stock tariff, internal revenue rulings, open shop, enforcement of the Nebraska deposit law, blue laws and cen- sorship, the participation of the screen in politics, film rentals, uniform contract, centralized distribution, general trade conditions and the plans for the amalga- mation of the Nebraska and Iowa asso- ciations in their financial departments while still retaining their distinctive asso- ciation activities in each State. Moeller to Begin New Duties on September 1 A. J. Moeller of Detroit, who has been appointed general manager of the Motion Picture Theatre Owners of America, will begin his duties on September 1. Coincident with Mr. Moeller's arrival in New York, President Sydney S. Cohen will issue a detailed statement outlining the scope of Mr. Moeller's work. His ap- pointment is part of a plan of expansion which the M. P. T. O: A. will shortly in- augurate. As is well known, Mr. Moeller, as gen- eral manager of the Michigan Motion Pic- ture Exhibitors' Association, has attracted national attention by his achievements as a business organizer. 954 EXHIBITORS TRADE REVIEW Volume 10. Number li, President Cohen, Senator Walker and Com- mittee to Attend Tax Hearing at Washington THE following statement was issued on Monday, August 22, by President Sydney S. Cohen, of the Motion Picture Theatre Owners of America: "At the forthcoming hearing on the five per cent film rental tax and the seating tax , to be held at the Capitol before the Senate Finance Committee, the Motion Pic- ture Theatre Owners of America will be represented by the National President, Sydney S. Cohen; National Counsel, James J. Walker; W. A. True, President of the Motion Picture Theatre Owners of Connecticut; A. R. Pramer, President of the Motion Picture Theatre Owners of Nebraska; Col. H. B. Varner, executive com- mittee member from North Carolina, and D. A, Harris, executive committee member from Pittsburgh. "The Senate Finance Committee will be told that the five per cent film rental tax and the seating tax are borne in their entirety solely by the exhibitors. The commit- tee representing the theatre owners in the organization will urge a removal, or at least a modification of the two taxes as being burdensome in the extreme to the exhibit- ors, and as being unjust and working undue hardships on the theatre owners, causing the closing of thousands of theatres throughout the country, at a consequent loss not only to the exhibitors, but in the final analysis, to the Government itself." It is expected the hearing before the Senate Finance Committee will be held in a few days. September 3, 1921 EXHIBITORS TRADE REVIEW 955 The Voice of the Box Office How the Latest Releases Are Being Received Throughout the Country ALLENTOWN, PA. COLONIAL "STRAIGHT IS THE WAY," Matt Moore (Cosmopolitan-Paramount). — Good. Drew excellent houses and made nice im- pression. "THE WHISTLE," William S. Hart (Paramount). — Good. Hart fans loyal as ■usual with keen interest won by lobby stills and newspaper space. HIPPODROME "THE PRINCESS OF NEW YORK," David Powell (Paramount). — Fair. Pic- ture's title did not seem to attract atten- tion. English label failed to pull. Those who saw picture liked it, however. "BURIED TREASURE," Marion Davies (Cosmopolitan - Paramount). — Excellent. Played to big houses and made strong showing. Pleased all. Special lobby work on stills showing thrillers and beautiful sets was drawing card. STRAND "BLACK ROSES," Sessue Hayakawa (Roberson-Cole). — Good. Star's name drew without much bother for manage- ment insofar as exploitation was con- cerned. Title pulled wise guys who knew there "ain't no such thing" as a black rose. "THE LAND OF HOPE," Alice Brady (Realart). — Fair. Picture pleased those who saw it but immigrant stuff seems to have no drawing power on average Ameri- can audiences. BETHLEHEM, PA, LORENZ "THE MASK," Jack Holt, Mickey Moore, Hedda Nova (Geo. Hamilton Prod.). Good. Business done up to average and film production made satisfactory impres- sion. Nothing special on exploitation. "THE WHISTLE," William S. Hart (Paramount). — Good. Usual success of Hart pictures among those who have be- come addicted to the Hart habit. Made excellent impression. LEHIGH ORPHEUM "THE GREAT ADVENTURE," Lionel Barrymore (First National). — Excellent. Name of star enough to draw well but many knew also of book and success of production resulted without much work by management. "DON'T CALL ME 'LITTLE GIRL,' Mary Miles Minter (Realart). — Good. Minter star work popular and those who follow her pictures made up good-sized crowds. All spoke highly of novel plot. CLEVELAND LOEWS STATE "THE JOURNEY'S END," Wyndham Standing and Mabel Ballin (Ballin-Hod- kinson). — Good. A rather unusual produc- tion as it appeased many screen fans' ap- petite for something different, in that it lacked subtitles. "THE GOAT," Buster Keaton (Metro). Right up to the usual standard of Keaton offerings. Well received. LOEW'S EUCLID This theatre after being closed for two months opened with "THE GOLEM" (Para- mount).— Good. "The Golem," due to the advanced pub- licity in newspaper and on street cars, drew splendid attendance on its first day. The following days proved equally as satisfac- tory. Looks as though it will be held over indefinitely. "ROBINSON CRUSOE, LTD.," Lloyd V. Hamilton (Mermaid-Educational). — The new series of this brand of comedy looks a bit better than those of "Ham's" former vehicles. They bid fair to be among the most consistent of the year. Well received. ALLEN "AMONG THOSE PRESENT," Harold Lloyd (Rolin-Pathe). — Good. Makes many laughs and went over in good style. "THE RIDER OF THE KING LOG," Richard Travis (Pathe). — Good. LOEWS PARK AND MALL "LIVE AND LET LIVE," Harriet Ham- mond (Robertson-Cole). — Fair. "THE GOAT," Buster Keaton, is also showing at the Park and Mall. HAZLETON, PA. FEELEY "TWIN BEDS," Mr. and Mrs. Carter De Haven (First National).— Excellent. Picture's plot was unfolded here last year by stage production, and those who saw it made those who didn't wish they had. The interest aroused was enough to put show across for good results in three days' run. "WHISPERING DEVILS," Conway Tearle (Select). — Good. Novel title with exploitation devoted to interesting cuts and suggestions as to plot brought in crowds. Picture made fine impression, es- pecially on rural English scenes, pro- nounced of rare beauty. CAMPBELL "IDOLS OF CLAY," May Murray (Paramount). — Excellent. Record breaker on business done in midsummer. Rivaled "Male and Female." Manager Coll had capacity houses for all shows on two days' run. Big page newspaper spreads aided. "PAYING THE PIPER" Alma Tell, Dorothy Dickson, Rod La Rocque and Reginald Denny (Paramount). — Excellent. Another midsummer knockout. Pulled well at all shows and could have stood more than two days. "BUCKING THE TIGER," Conway Tearle (Select). — Good. Picture drew those who fall for the Yukon stuff and made excellent impression. KANSAS CITY LIBERTY "LITTLE ITALY," Alice Brady (Real- art) . — Good. Alice Brady is always a sure bet here and she maintained her reputa- tion in this picture. Current Events. — Pathe News. Short Subjects. — Aesop's Fables, com- edy and "Bob and Bill" comedy, went over well. Exploitation. — Newspaper, billboard and lobby display, featuring name of Alice Brady and scenes showing her bound to chair. DORIC "LIFE'S DARN FUNNY," Viola Dana (Metro). — Good. A snappy title which drew the crowds and the picture lived up to the expectation. Current Events. — Pathe News. Exploitation. — Newspaper, billboard and lobby display with comic drawings. NEWMAN "NOBODY," Jewell Carmen (First Na- tional).— Good. Nothing extraordinary about the picture, but the settings and cos- tumes are attractive. Good business all week. Current Events. — Newman News and Views. Exploitation. — Unusual large newspaper space Sunday with the title "Nobody" em- braced with a huge question mark. The personal appearance of Douglas MacLean also widely advertised, which greatly helped business. ROYAL "THE SNOB," Wanda Hawley (Real- art). — Good. Just enough humor and dra- matic touch to the production to make it go over well. Short Subject. — Lloyd Hamilton in "The Greenhorn," hit the mark and won unanimous approval. Exploitation. — Name of Wanda Hawley, as well as Walter Heirs, played up in newspapers; also billboard and lobby dis- play. Much space given to the personal appearance of Douglas MacLean, appear- ing at both Newman and Royal for the week. TWELFTH STREET "PROXIES," Norman Kerry and Lena Keefe (Cosmopolitan-Famous). — Good. A little different from the ordinary run of pictures. Met with the satisfaction of patrons. Short Subject. — Harold Lloyd in "Move On" went over great. Exploitation. — Usual newspaper, bill- board and lobby display space, featuring name of Harold Lloyd along with the fea- ture. REGENT "WHERE MEN ARE MEN," William Duncan (Vitagraph). — Fair. A good Western picture, but too similar to hun- dreds of others. Short Subject.— Tweedy Dan in "Wild," was well liked by patrons. "THE OTHER WOMAN," special cast 956 EXHIBITORS TRADE REVIEW Volume 10. Number 14. (Hodkinson). — Good. The picture did a good business the latter half of the week. Short Subject.— "Cleaning Up," Al St. John comedy, went over well. LOS ANGELES CALIFORNIA "THE LOST ROMANCE," Lois Wilson, Jack Holt and Conrad Nagel (Paramount). — Excellent. A new angle and well en- dorsed by the L. A. newspapers. The house did very good business and the audi- ences appeared to be fully pleased with the picture. Short Subjects. — Overture, "Dance of the Hours," Topical Review and Magazine, Organ, "Second Hand Rose," Topics of the Day, Gamut Quartette, Goldwyn-Bray Car- toon, "Out of the Inkwell." KINEMA "SCRAP IRON," Charles Ray (First National). — Excellent. Supposed to be the best picture he has ever done. The Kinema has opened with new interior decorations throughout and is doing capacity business. Short Subjects. — Overture, "Pomp and Circumstance," Pictorial Review, Tony Sarg's Almanac, Film of 45 Stars, Famous Authors and Directors, Organ, "An Op- eratic Nightmare." SUPERBA "SHORT SKIRTS," Gladys Walton ( U ni versal ) . — Poor. Exploitation. — Usual advertising, with attractive lobby. Short Subjects. — Overture, Hoot Gibson, "Beating the Game," International News, Harry Sweet, "In Again," Solo, "An Old Fashioned Garden." HIPPODROME "LOVE TIME," Shirley Mason (Fox).— Excellent. Very good week. "PLAY SQUARE," Johnny Walker and Edna Murphy (Fox). — Very good. Com- edy, "Scandal," with the Singer Midgets. SYMPHONY "MIRACLES OF THE JUNGLE."— Showing the third book and still going good. Exploitation. — Lobby, a chimpanzee and an ourang-outang in a small cage. A con- tinual crowd around the theatre. The newspaper ads were changed daily. Short Subjects. — Overture, "Fortune Teller," Selznick News, Gumps, "Andy's Cow." CLUNE'S BROADWAY "HER STURDY OAK," Wanda Hawley (Realart). — Poor. Exploitation. — Average advertising. Short Subjects. — Overture, News, Kino- grams, Movie Chats, Solo. GRAUMAN'S MILLION DOLLAR THEATRE "THE HELL DIGGERS," Wallace Reid (Paramount). — Very good. Short Subjects. — Symphony Orchestra, Pathe Weekly, Organ, "Maybe," Topics of the Day and Literary Digest, A Surprise Act, Grauman's World Visions, "The Goat," Buster Keaton. MISSION "CONQUERING POWER," Same cast as "The Four Horsemen" (Metro). — Won- derful and every bit as good as Rex In- gram's previous release. PANTAGES "GIRL FROM NOWHERE," Elaine Hammerstein (Selznick). — Very poor. Ab- solutely no response from audience. Ter- rible cutting. Short Subjects. — Comedy and Vaude- ville. Exploitation. — None, except usual news- paper advertising. TALLY'S BROADW AY "HOME STUFF," Viola Dana (Metro). — Fair. Houses not good. Short Subjects. — Weekly, Comedy, Fox News. Exploitation. — Only usual newspaper ad- vertising. MILWAUKEE ALHAMBRA "WHITE AND UNMARRIED," Thomas Meighan (Paramount). — Fine. Crowds all during the week were good sized ones; good business Sunday particularly. Short Subjects. — Literary Digest, Pathe News Reels, Harold Lloyd comedy and so- prano singing, "Don't You Ever Think of Me," with special stage setting. "THE LOST ROMANCE," Lois Wil- son, Conrad Nagel and Jack Holt (Para- mount).— Fine. Crowd liked picture. Short Subjects. — Literary Digest, Har- old Lloyd comedy, "Move On"; soprano singing, "Just Like a Gipsy." BUTTERFLY "CRAZY TO MARRY," Fatty Arbuckle (Paramount) . — Fair. Short Subjects. — Fox News Reels and Fox Newsettes. "THE WILD GOOSE," Marv McLaren, Norman Kerry (Cosmopolitan). — Good. Short Subjects.— Fox news and Fox newsettes; Literary Digest. MERRILL "THE HEART OF MARYLAND," Catherine Calvert (Vitagraph). — Good. Picture received favorable comment from moving picture critics and the fans at- tended the performances in goodly sized numbers. Short Subjects. — A Brownie Comedy, Universal Intei'national News Reels. "THE BRONZE BELL," Courtney Foote and Doris May (Famous). — Fair. Short Subjects. — International news weekly, Century comedy. SAXE'S RIALTO "THE MIDNIGHT BELL," Charles Ray (First National). — Excellent. Picture en- joyed by audiences and praised by moving picture critics. Short Subjects. — A "Ham" comedy, Selz- nick news reels and fashion hints. "I AM GUILTY," Louise Glaumm (As- sociated Producers). — Fair. Exploitation. — The lobby and outside of the theatre were decorated with attractive and interest-getting posters from the pic- ture; newspaper and street car advertis- ing. Short Subjects. — A two-act Hank Mann comedy; Selznick news reels and Selznick fashion hints. SAXE'S STRAND "STRANGER THAN FICTION," Kath- erine MacDonald and Wesley Barry (First National). — Fair. Business first few days very good, but there was a decided falling off the last days of the week. Picture razzed by most of the moving picture critics. Short Subjects. — Pictures taken at the Milwaukee bathing beaches during the visit of Ben Turpin in this city, were shown at the Strand last week; First National Kinograms and Literary Digest. "SALVATION NELL," Pauline Starke (First National). — Played Sunday, Mon- day and Tuesday. Taken off and "Charge It," with Clara Kimball Young, put on. Audiences liked Clara in her latest pic- ture. Short Subjects. — First National Kino- grams, Literary Digest and Scenic. TOY "SHORT SKIRTS, Gladys Walton (Famous ) .—Fair. Short Subjects. — Dotty Wolbert com- edy, International news reels. MINNEAPOLIS STATE "STRANGER THAN FICTION," Kath- erine MacDonald (First National). — Good. Proved a good box office attraction. Kath- erine MacDonald is rapidly attracting a strong following in Minneapolis and all her pictures pull well. Exploitation. — The usual amount of newspaper advertising was run in connec- tion with the picture. This was equally distributed among the three daily news- papers. In addition, the lobby was adorned with exceptionally good posters. Short Subjects. — The short subjects were State Digest, a Felix Cartoon and a Robert Bruce Scenic. NEW LYRIC "THE GREAT MOMENT," Gloria Swan- son (Paramount). — Good. Picture went over so well that it is being held over for a second week's showing. It pleased the patrons exceptionally well, according to Manager C. G. Murphy. Exploitation. — A fairly strong advertis- ing campaign was run preceding and dur- ing the showing of the picture. Novel posters were placed in the lobby of the theatre and the house was bannered. Short Subjects. — Fox News, Comedy Cartoons and an Educational Scenic rounded out the bill. NEW STRAND "LIFE'S DARN FUNNY," Viola Dana (Famous Players-Lasky). — Fair. Did a good business and satisfied the New Strand audiences. Viola Dana is a fairly good drawing card in Minneapolis. Exploitation. — Nothing, other than the usual moderate amount of newspaper ad- vertising and lobby posters, was done in the way of exploitation. Short Subjects. — International News Reels, Dick Long's Jazz Boys and a Gaiety Comedy rounded out the bill. OKLAHOMA CITY ORPHEUM "OVER THE HILL," Mary Carr and all-star cast (William Fox). Very good. "Over the Hill" opened the fall season of the Orpheum and remained for eight days to pleased good business, notwithstanding admission prices ranged from 55 cents to $2.20. Exploitation. — The city was flooded with poster advertisements on billboards, street cars and in windows and unusual amount of newspaper space used. September 3, 1921 EXHIBITORS TRADE REVIEW 957 Illustrated Screen Reports FOR THE EXHIBITORS BOX-OFFICE CONDUCTED BY GEORGE T. PARDY The Hell Diggers Paramount Photoplay in Five Parts. Story and Scenario by Byron Morgan. Director, Frank Urson. Cameraman, C. E. Sclioenbaum. Running Time, Fifty-five Minutes. THE CAST Teddy Darman Wallace Reid Dora Wade Lois Wilson John Wade Alexander Broun Calthorpe Masters Frang Leigh Silas Hoskins Lucien Littlefield Silverby Rennie Clarence Geldart Farmer Bud Post SYNOPSIS Teddy Darman is construction superintendent of the Continental Gold Dredging Company. He is in , love, with Dora Wade, daughter of a fanner, who shares the farmer community's dislike of dredgemen, or "Hell Diggers." Her father, John Wade, leads the farmers in their fight against the dredgers and fails to get a bill through the Legislature designed to prohibit their operations. Teddy after a talk with Dora tries to persuade the officials of the Continental to placate the farmers, but Masters, the manager, talks him down. Teddy then decides to cast in his lot with the farmers. He perfects plans for a re-soiling dredge, but Wade at first refuses to listen to him. Dora intervenes and Wade consents to give Teddy his chance. Masters, unaware of Teddy's change of heart, reveals a "frame-up" by which he and the inventor are to quarrel before the farmers. Teddy is supposed to strike Masters, who will then discharge him, thereby leaving him free to operate with the farmers and spoil their dredge so that it will not work. The quarrel occurs, but Teddy lets go a real wallop which lays Masters out' and openly joins the farmers. The dredge is built, Teddy starts it, but Masters hires a crook who wrecks the machine. A battle with Master's gang takes place, and Teddv and the farmers whip their opponents just as the sheriff arrives. Masters agrees to use the new re-soiling dredge, Teddy wins Dora and is made general manager of the new Continental Company. The many admirers of Wallace Reid will not be disappointed in his latest screen offering, if the applause which greeted the pro- duction when given its initial metropolitan showing at the Riv- oli! Theatre, New York, be any criterion. There is more melo- drama and less comedy in the picture than in previous Reid re- leases, but the story is none the less effective on that account. For one thing it strikes an original note in its outlining of an un- usual phase of gold-digging in the West and its fast action and beautiful photography add great- ly to its entertaining values. Points of Appeal. — The fight between the farmers, headed by the hero and the gold-dredgers, goes over with tremendous vim, the suspensive quality holds good throughout, and there is no lack of sympathy for the resourceful Teddy Darman and his pretty sweetheart. Cast. — Wallace Reid injects an amazing amount of pep and gin- ger into his impersonation of the hero, giving a delightfully nat- ural performance, pretty Lois Wilson wins favor as Dora Wade, and the work of the cast as a whole is far above the average. Photography, Lighting, Direc- tion.— The outdoor views are beautifully filmed, including artistic backgrounds and neat long shots, with adequate light- ing effects. The action is smooth and the continuity unbroken. A William Fox Production in Five Parts. Story by Jack Strumwasser. Direction W. K. Howard. Running Time, Sixty Minutes. THE CAST Johnny Carroll Johnnie Walker Betty Bedford • Edna Murphy Bill Homer Hayward Mack May Laverne • ■ • • • ■ Laura La Plant Reddy •' • • Jack Brammall Judge Kerrigan Wilbur Higby Johnny's Mother Nanine Wright Betty's Father • .Harry Todd Detective McQuade '■ .". Al Fremont. SYNOPSIS Detective McQuade, who has been watching Johnny Carroll and his gang, sees Johnny steal a purse from Judge Kerrigan. The judge, discovering it is the same Johnny he knew back in Meadeville, has a long talk with him and as a result, Johnny decides to "go straight." He returns to his home town where he gets a job in a grocery store. His three companions, enraged at losing a good aide, visit Meadeville several weeks later and with the help of May Laverne entice him to the hotel room where they unfold plans for a safe cracking job in the store where Johnny works and which is owned by the father of Betty Bedford, the girl he loves and intends to marry. He is finally induced, on threat of exposure of his past life, to open the safe. As he takes the money from the safe a revulsion of feeling against the old life seizes Johnny and he refuses to be a party to the crime. He knocks the yeggs to the floor and as they recovers consciousness Detective McQuade walks in. Seeing the situation McQuade handcuffs the pair of rascals, displaying riiore than usual tact by not attempting to press any charge against Johnny, although he has discovered to his own satis- faction that no one but Johnny was responsible for the opening of the safe. The familiar story of the crook who decides to "go straight" for the sake of his mother and the girl he loves back in the old home town is given new vitality by the acting of Mr. Walker and his co-star, Miss Murphy. It is too bad the latter hasn't more to do in this fea- ture, as she makes a distinctly pleasing screen appearance, but the demands of the story seem to make this impractical. There is a strong note of pathos, and al- though the feature lacks a con- trasting touch of comedy it will go very strong and exhibitors can bank on its success. Points of Appeal. — A consid- erable appeal to the emotions and the weaving of big city and homespun, make this film a great buy for the popular priced house. The Cast.-— The co-stars have done better work in this second release of the Walker-Murphy starring vehicle. This is espe- cially true of Mr. Walker, who has overcome his too evident de- sire to please that was visible in the initial feature. Photography, Lighting, Direc- tion.— The photography has been done with fairly good results. Lighting is good. Direction up to the average. 958 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Cappy Ricks Fox Photoplay in Seven Parts. Author, Ruth Mitchell. Scenario by Mary Murillo. Direc- tor, Harry Millarde. Running Time, Eighty- five Minutes. THE CAST Robert Moore William Farnum Martha Moore * Sally Crete John Gibson ...Wallace Brskine Helen Moore Alice Mann Jimmy Moore Gilbert Rooney Mira Grace La Veil Ralph Mills Jack Crane Edward Williams Frank Joyner Phil Ronrke Frank Shannon District Attorney Choate John W. Dillon SYNOPSIS Robert Moore is general manager of the firm of which old John Gibson is the head. Gibson frequently visits Moore and is fond of Robert's two children. His visits result in scandal being promu'gated regarding Gibson and Robert's wife for which there is no foundation, but Robert hears the evil talk at his ■club, becomes involved in a fight with some of the gossips and then seeks Gibson to tell him what he has heard. Later Robert is found, revolver in hand, bending over Gibson's dead body in the latter's office. Although innocent, he is convicted of murder in the second degree and sentenced to twenty years imprisonment. His wife marries again, her second husband proves to be a brute. After many years the real murderer confesses his guilt and Robert is set at liberty. He pays a visit to the home of his former wife and arrives just as her brutal partner at- tacks her. The assailant turns upon Robert when he interferes and is shot and slain in self-defense by the released prisoner. Robert is vindicated and reunited to his family. Perjury is destined to make a tremendous hit with nine out of every ten patrons of the silent drama. There will be some folks who may sneer at its double-dyed melodramatic thrills, its perfer- vid emotional situations, its frank out-and-out appeal to the gallery — but that fact won't de- tract in the least from its com- mercial value. For the great ma- jority will be moved to tears by the sufferings of the unfortunate father-hero, filled with hatred of the villains in the case, touched by the loyalty of the faithful son to his unhappy mother, and thrilled with satsfaction clear through to the marrow when the guilty are punished, the brutal wife-beater slain and the entire Moore family reunited amid gen- eral rejoicings. The picture is splendidly directed, acted and photographed, exactly suited to the popular taste and registers as a brand of entertainment cer- tain to bring the desirable dol- lars rolling into the box office. Points of Appeal. — Among the many touching phases are the parting of the hero and his wife when he goes to jail, his return to the world that has almost for- gotten his existence, when he pleads with the warden to allow him to stay in the cell where he has spent so many years; and his first meeting with his children at the expiration of his sentence. All through the story suspense and emotional stress hold sway and its interest never slackens from beginning to end. Cast. — William Farnum has never appeared to better advantage than in the role of Eobert Moore, which he plays with tremendous energy and sincerity. Sally Crute as his wife does excellent work, and every mem- ber of the cast may be said to contribute heavily to the fea- ture's success. Photography, Lighting, Direction. — The interiors are extreme- ly well filmed, there are many fine exteriors, and superb light- ing effects add to the picture's artistic value. The continuity is unbroken and fast action prevails. Paramount Photoplay in Six Parts. Author, Peter B. Kyne. Scenario by Albert LeVino. Di- rector, Tom Forman. Running Time, Sixty Minutes. THE CAST Matt Peasley Thomas Meighan Cappy Ricks Charles Abbe Florrie Ricks Agnes Ayres Murphy Hugh Cameron Skinner John Sainpolis Captain Kendall Paul Everton Mrs. Peasley Eugenie Woodward Captain Jones ; Tom O'Malley Ole Peterson Ivan Linlow Swenson William Wally Larsen Jack Dillon Doris Gladys Granger SYNOPSIS Matt Peasley, a New England youth, ships as mate of a freighter of the Blue Star Line, whose head is old Cappy Ricks. Cappy's pretty daughter, Florrie, makes Matt's acquaintance when he pursues and whips a pickpocket who seizes her purse. With his pal, Murphy, Matt sails away on one of Cappy's ships. The captain is killed by savages, Matt takes command and brings the vessel safely to port. Cappy wires him that he is sending a more experienced man to take the ship back to 'Frisco. When the new captain, a giant Swede, arrives Matt refuses to give up command and thrashes him. Matt sails the ship to 'Frisco. Cappy is furious over his disobedience, and is further annoyed when Florrie announces that she means to marry Matt. The old man is anxious to have Florrie wed Skinner, one of his officials, and sends them on a cruise up the coast. Their ship is helpless in a storm, and Matt and Murphy set out in a tug to the rescue. They effect their purpose under dangerous conditions, Cappy realizes Matt's true worth and withdraws opposition to his marriage to Florrie. A lively sea yarn with plenty of love romance, numerous thrills and a seasoning of breezy com- edy. It is just the sort of at- traction to win popular favor, provides Thomas Meighan with a role which fits him in every de- tail, is handsomely photographed and directed with skill and good taste. The picture abounds in stirring action, leaves an audience in thorough good humor, and should prove an excellent box-of- fice attraction, viewed from every angle. Points of Appeal. — Some pithy comedy is provided by the sub- titles, which outline an exchange of cablegrams between Cappy Ricks and his refractory skipper, when the latter refuses to relin- quish command of the vessel, whips the captain sent to relieve him in a stand-up scrap, and takes her safely to port. The storm scene is thrilling, and a satisfac- tory climax is reached when old Ricks bows to the inevitable and accepts Matt Peasley as his son- in-law. Cast. — Thomas Meighan fills the sea-dog role of Matt Peasley with his customary energy, and his fistic combat with the giant Swede is just the sort of thing warranted to make the gallery gods yell in heated approval. Hugh Cameron offers an excellent character sketch of the Irish mate, Murphy, the hero's best pal; Ivan Linlow fills the part of the giant Swede, Peterson, to perfection; Charles Abbe _ gets a • lot of fun out of his clever im- personation of the fussy Cappy Ricks, and Agnes Ayres wins favor in the heroine role of Florrie. Photography, Lighting, Direction. — There are many well- filmed marine scenes in evidence, the interiors are excellent, deep sets are employed to good advantage, and the lighting effects are adequate. There is no break in the continuity, and the action swings along at a merry pace from start to finish. September 3, 1921 EXHIBITORS TRADE REVIEW 959 61 Ever Since Eve Disraeli A William Fox Production. Story by Joseph Eraest Peat. Scenario by Dorothy Yost. Directed by Howard M. Mitchell. Camera- man, Glen Mac Williams. Footage, 4000 Feet. THE CAST Celestine LeFarge Shirley Mason Carteret Herbert Heves £°r,ta Eva Gordon bvenson . , Mrs vin Mo Percy Goring Charles Spere Mrs. Kerry Frances Hancock The Stranger Ethel Lynn Lt. Gerald O Connor LoUis Kin„ SYNOPSIS Carteret, an artist, adopts a French orphan girl. When she arrives at the rai'road station he is amazed to see her kissing a strange young fellow a fond farewell. He asks her about this acquaintance but she makes an evasive answer Several times after this he has reason to ponder over the identitv of the mvs- terious stranger but each time Celestine LeFarge. the orphan, succeeds in evading the issue. At the same time a detective is watching the movements of the girl and her mysterious visitor in the hope of unravelling a murder case in which he believes the stranger is implicated. The artist, finally discovering that he is very much m love with his orphan "daughter" is about to ask her to marrv him, when as he arranges a costume on his model. Celestine enters the room. »„£mih?i th„e.mode? his fiancee she leaves the house, jumps into a waiting automobile driven by her friend and drives to a roadhouse. Carteret follows in his car and finds Celestine in the arms of her friend. Vowing vengeance he bvTlirn^him MVT tfhe St;aDSer f,Hend iS 3 ^ CeleStine 4laTnf matter ^ nf h,.m that her frie°d is rea'ly the girl he had adopted but that she married an American army officer and Celestine, not wanting to disappoint Car- came °r^fr°m FranCe t0 aCt as a for *e real girl. Car te7et ffve? Z%Z Ith, the tUln °f, eV6ntS deClares they ™" ma"y a* once. The detec- tive, baffled, leaves the place in disgust. Perhaps because she so aptly portrays a Frenchy role Miss Mason is again selected for this type. She is petite and viva- cious and carries the part ef- fectively. There is a somewhat inconsequential murder mystery that is lost sight of as the story advances and the persistent ap- pearance of the detective, which at first promises interesting de- velopments, finally becomes somewhat distracting and really adds little to the entertaining quality of the picture. The com- edy role assumed by Charles Spere should have been developed more or else not emphasized as much as it has been. This, how- ever, is a minor detail and the average audience will find his antics quite amusing. "Ever Since Eve" will no doubt draw well. Points of Appeal. — As a mild- ly entertaining picture this will fill the bill, lovers of romance being assured of a story that may interest them and at the same time not overtax their mental power. The Cast. — We can hardly re- call a star whom we would rather see in the role of the little French orphan girl than Miss Mason. Herbert Heyes as the good looking but manly Carteret is a most capable player, and the detective, who is not given credit in the list of characters, plays well the bit assigned him. Photography, Lighting, Direction. — Photography is very good, lighting not so good in some of the interiors. Direction, consid- ering th<» story, has been well handled. Distinctive Productions, Inc., Photoplay in Six Parts. Released by United Artists Corp. Adapted from Louis Parker's Stage Play of Same Title. Scenario by Forrest Halsey. Di- rector, Henry Kolker. Cameraman, Harry Fischbeck. Running Time, Seventy Minutes. THE CAST Disraeli George .Arliss Lady Beaconsfield Mrs. Arliss Clarissa : Louise Huff Charles, Viscount Deeford Rginald Denny Sir Michael Probert E. J. Eadcliff Meyers Losee Duke of G'astonbury Henry Carvil Duchess of Glastonbury Grace Griswold Foljance Noel Tearle Duke's Footman .Fred Nichols SYNOPSIS Benjamin Disraeli, Prime Minister of England uuder Queen Victoria, is en- deavoring to secure possession of the Suez Canal for his country,- a project op- posed by Russia. Lady Travers is working in the Russian interests. The ap- pointment of a Jew as Prime Minister is resented by certain members of the nobility, and Disraeli has many enemies. At a reception given by the Duke of Glastonbury Disraeli and his -wife. Lady Beaconsfield, are present. Among the guests are Sir Michael Probert, Governor of the Bank of England, and Charles. Duke of Deeford. The latter is in love with Clarissa, daughter of the Duchess of Glastonbury. Disraeli confers with Sir Michael Probert, who, influenced by Lady Travers, refuses to advance money to purchase the canal. Charles becomes Disraeli's secretary, and Meyers, a banker, negotiates a South American loan to cover the Canal transaction. Through the work of spies the ship bringing the gold is sunk. Charles has gone to Cairo and purchases the Canal with Meyers' check. The bankruptcy of Meyers forces Disraeli to obtain fresh credit. Lady Travers steals a secret code used by Disraeli to communicate with Charles, but the Prime Minister, feigning illness while she is visiting him, steals it back again. He tells Sir Michael he must advance the necessnry credits or he will close the Bank of England. Sir Michael gives in under this threat, not knowing that Disraeli is simply bluffing. The Queen holds a reception on the occasion of the addition to her titles of "Empress of India." Charles receives the Ribbon of The Bath and Disraeli, with his wife, enjoys the triumph. "Disraeli" is a notable produc- tion, standing head and shoulders over the ordinary screen feature in point of artistic workmanship and polished acting by star and supporting cast. The diplomatic scheming of a Prime Minister to obtain control of the Suez Canal for England is the crux of the plot, and at first glance one would be inclined to think it formed rather poor stuff for film pur- poses. But under the magic of George Arliss' dramatic talents, assisted by clever players and the skillful handling of the literary material by Director Henry Kol- ker, a picture of sterling value results, which promises to dupli- cate on the silver sheet the suc- cess gained by the original as a stage attraction. The feature carries a double appeal in a box office sense, for it will not only please the high-brow element, but contains enough melodramatic touches, with its atmosphere of intrigue, plotting and counter- plotting to win a popular vote of favor. Points of Appeal. — Suspense reigns supreme from the moment of the great Prime Minister's en- trance upon the scene until the final episode, when, honored by his sovereign, his enemies de- feated and his efforts in his coun- try's behalf successful, a tri- umphant climax is achieved. Cast. — Nothing finer than Mr. Arliss' portrayal of Disraeli has ever graced the silent drama. His pantomime is wonderfully effective and his magnetic person- ality invests the role with a strange fascination. Mrs. Arliss as Lady Beaconsfield, wife of the Prime Minister, gives a sweetly dignified performance; Louise Huff scores as Clarissa; Reginald Denny, as her lover, plays with commendable spirit and energy, and adequate support is rendered by others of the company. Photography, Lighting, Direction. — There are many beauti- ful exteriors, with charming rustic shots; the interiors are handsome and good lighting prevails. Unbroken continuity and fast action govern the entire production. ro nr o- 4. ry nd its rs- is r.. at th bo be id id 960 EXHIBITORS TRADE REVIEW Volume 10. Number 14. The Girl from Nowhere There Are No Villains Selznick Photoplay in Six Parts. Author, Bradley King. Scenario by Sarah Mason. Director, George Archainbaud. Running Time, Sixty- five Minutes. THE CAST Mavis. Cole Elaine Hammevstein Jimmy Ryder William Davidson Grace Parker ; . . Warren Cook Grace Parker . Vera Conroy Herbert Whitman Huntley Gordon Dorothy Grosscnp Louise Prussing Samuel Grosscup Colin Campbell Steve LaMarche Al. Stewart SYNOPSIS Mavis, granddaughter of Judge Cole, elopes with Herbert Whitman. She dis- covers that he is a crook, although in high social standing, does not marry him and finds refuge in a deserted lodge, the property of James Ryder. The latter has been jilted by Whitman's sister. Her association with Whitman has in- volved Mavis innocently in a jewel robbery and she is consequently afraid to face her grandfather. To callers at the lodge she avows herself as Mrs. Ryder. The latter appears and backs her up. He proposes marriage, Mavis accepts and takes her place as mistress of the Ryder city home. They get along well to- gether, but in the meantime Whitman attempts to steal a diamond necklace be- longing to his sister. He endeavours to enlist Mavis as an accomplice, but she makes a counter-threat to the effect that she will inform the officers of the law that she is the woman sought for in connection with the other jewel robbery. Whitman is defeated in his plan. Ryder's confidence in Mavis is vindicated and they find happiness together. The Girl from Noivhere is a good example of the average crook melodrama with a villain who moves in polite circles, the sort of picture which pleases that big percentage of movie fans who do not resent lack of proba- bility in a story, so long as it provides plenty of action and ex- citement. The feature possesses these latter qualities in abund- ance, starts off at a lively pace and sustains its interest to the finish. It entertains without putting much of a strain on one's thinking faculties and exhibitors should find it a likely hot weather attraction. Points of Appeal. — Although the heroine's fear of her crook suitor is hardly warranted under the circumstances, inasmuch as she could easily have proved her innocence of complicity in his schemes, the want of logic is glossed over by the swift prog- ress of events and a number of unusual and thrilling situations. An amusing twist is given the plot by Mavis' saucy introduction of herself as Ryder's wife, a po- sition she afterwards fills in reality, and his loyalty in the face of compromising conditions brings the tale to a satisfactory close. Cast. — Elaine Hammerstein plays the role of Mavis with en- gaging grace and considerable magnetism. William Davidson is a likable chap in the part of her lover; Huntley Whitman furnishes an artistic sketch of the society crook, and adequate support is rendered by others in the company. Photography, Lighting, Direction. — There are many handsome interiors in evidence, some pretty exterior views, with excellent long shots and superior lighting effects. Even continuity and fast action prevail. A Bayard Veiller Production for Metro Pictures Corporation. Adapted by Mary O'Hara from Frank R. Adams' Story. Photography by John Arnold. Art Director, A. F. Mantz. Six Parts. THE CAST Rosa Moreland Viola Dana ■ John King Gaston Glass George Sala Edward Cecil Detective Flint DeWitt Jennings Dugall Fred Kelsey Reverend Stiles ..: Jack Cosgrave SYNOPSIS Rosa Moreland, San Francisco secret service agent has been investigating George Sala, suspected of being an opium smuggler. She gets no results and finally gets the consent of her chief to try an idea of her own — to court the acquaintance of John King, an ex-soldier apparently down on his luck, lame, and a mysterious visitor in Sala's office. King lives in a poor section of town. Rose by a clever ruse pretending to be a dumb refugee from a fire one night, drops in apparent exhaustion at King's door. He takes her in and provides a home for her. They fall in love with each other. King gets money from some mysterious source and they move to a fine apartment. One day Rosa sees Sala visit King and hand him a package. In spite of this she goes to her chief and tells him that she has failed to get evidence on King. Then she returns to the apartment and begs King to give up Sala. King agrees to do this if Rose will consent to their marriage. Realizing that a wife cannot be forced to testify against her husband, and not wishing to incriminate King with evid- ence that she has gained, Rose agrees. The minister starts to perform the ceremony but is interrupted by police sent by the secret service chief who has anticipated the wedding. The minister being a strategist, goes down to the street and concludes the ceremony from the pavement below. Sala arrives and so does the secret service chief. Then Rose learns that King is not an accomplice of Sala's, but another secret service agent who has succeeded in getting the "goods" on Sala. A good thriller, although somewhat improbable, that car- ries a clever punch. With Miss Dana as the star this picture will prove a big box office attraction. The story is absorbing and com- bines crook stuff with the ro- mantic in a way that audiences enjoy. One of the most in- genuous incidents is the marriage ceremony, which will afford a good laugh as well as give the patrons something novel in this line. Rose's pretended affliction of dumbness is not convincing and is one of the few really weak places in the plot, but this will not interfere with the "draw" of the picture, which is 100 per cent entertaining. The Cast. — Viola Dana handles the role of the secret service agent with deftness. Her acting abounds with vitality and "verve." Gaston less ably per- trays the lame John King, and DeWitt Jennings enables one to visualize a secret service chief who is somewhat regulation, but anyway he is human. Direction, Lighting, Photogra- phy.— Direction seems at fault when Rose, tearing down one of the white window curtains to make herself an extemporized bridal veil, appears in the fol- lowing shot wearing the veil, but the curtain is still in the window! by the discerning and critical fan, satisfactory. This will no doubt be noted Photography and lighting September 3, 1921 EXHIBITORS TRADE REVIEW 961 Danger Ahead The Match Breaker Universal Photoplay in Five Parts. Author, Aara W. Bassett. Scenario by A. P. Younger. Director, Rollin Sturgeon. Running Time, Fifty-five Minutes. THE CAST Tressie Harlow Mary Philbin Norman Minot James Morrison Robert Kitteridge Jack Mower Dora Maybew Helene Oaverly Mrs. Delia Mayhew Emily Eait Dolly Demers Jane Starr Mr. Minot George Williams Nate Harlow George Bunny Deborah Harlow Minna Redman SYNOPSIS 111 fortune causes the New England family, the Harlows. to take summer "boarders. Tressie Harrow, seventeen, rather welcomes the break in the monotony of life and falls in love with Norman Minot, a wealthy young Bostonian. Norman is attracted by the pretty lassie, but a mother and daughter arrive who lay- plans to capture Norman and interrupt his wooing. In a nearby camp is Kitter- idge. an artist friend of Norman's, who takes a fancy to Tressie. Minot and his father go away. Kitteridge pays attention to Tressie, takes her for a sail and they nre run down by a steamer in a fog. They are rescued and taken to Boston. Kitteridge brings Tressie to his studio, where he endeavors to embrace ber. His former sweetheart, a husky vaudeville actress arrives, saves Tressie and thrashes her insulter. A telegram warns Norman of Tressie's disappearance. He comes to the studio and she finds refuge in the arms of the man she loves. Danger Ahead registers as very agreeable entertainment, presenting a story of no great originality, but so cleverly han- dled by players and director as to hold its interest from begin- ning to end. The action is fast throughout, and the plot is sim- ple and easy to follow. There are several well developed thrills "put across" in decisive fashion, the melodramatic situations are not overdone, and the feature, taken on the whole, should prove a good investment for the ex- hibitor. Points of Appeal. — Sympathy for the young heroine develops early; the drab atmosphere of her staid New England home is faithfully outlined and one can aasily understand her longing for 'something to happen" and the joy with which she welcomes the coming of the fairy prince in the person of her debonair lover. The progress of her love romance gains strength as the story proceeds, and a lively cli- max, not without its amusing side, is brought about when the villain's first sweetheart demon- strates her athletic ability by wiping up the studio floor with him in genuine rough - house style. Cast. — Mary Philbin makes her first appearance in a star role as Ti'essie Harlow. Her perform- ance is such as to indicate a suc- cessful career on the screen in the future, being marked by a natural wistful appeal and keen sense- of dramatic values, aided by physical attractions of unde- niable charm. James Morrison is a very acceptable lover in the part of Norman Minot, and adequate support is rendered by the remainder of the company. Photography, Lighting, Direction. — There are many beautiful exteriors in evidence; the interiors are handsome and the light- in^' effects perfect. Unbroken continuity prevails and the action m o re? smoothly to the1 close. A Dallas M. Fitzgerald Production for Metro Pictures Corporation. Adapted by Arthur J. Zellner from Meta White's Story. Pho- tography by John Arnold. Art Director, A. F. Mantz. Six Parts. THE CAST , Jane Morgan Viola Dana Thomas Butler. Jr Jack Perrin Thomas Butler; Sr. . Edward Jobson Mrs. Murray Julia Calhoun Jack De Long Wedgewood Nowell Aunt Martha Kate Toneray Madge Lariane Lenore Lynard Detective Fred Kelsey Richard. Van Loytor Arthur Millette SYNOPSIS Jane Morgan, living with her aunt, Mrs. Williams, does not want to marry the family lawyer, Richard Van Loytor. She takes her maid, Murray, and leaves home to make her own career. Finding it difficult to get work she hits on the idea of being a "matchbreaker." Offering her services through a news- paper she is swamped with replies. A young broker. Thomas Butler, Jr., is worried about his father being snared by a widow, Madge Lariane. Butler, Sr., is in Coronado in the widow's coils. Thomas, Jr., meets the "Matchbreaker" at lunch, hires her to go to Coronado at once, and incidentally falls in love with her. A detective in the employ of his father wires Butler's father that he has seen young Butler at lunch with a young woman, also that he has seen him hand the girl a cheek. Thomas, Sr., sends for the "Matchbreaker" to come immediately to Coronado and advances her a retaining fee. Thomas, Jr., wires that he can't stay away and arrives in Ooronada. He is followed by the detec- tive, who tells the old man that the "Matchbreaker" is the young woman who was at lunch with Butler, Jr. This incenses the old man and he denounces the "Matchbreaker" and his son, for falling in love with her. The widow has in the meantime made a fifty-fifty deal with her confederate which is overheard by the "Matchbreaker." DeLong agrees to be on board Butler, Sr.'s, yacht and pretend that the widow is his sister, that the old man has insulted her and then they are to blackmail the old fellow and make him pay for silence. Jane tries to save the old man but is nabbed by De Long and set adrift in a boat. Young Butler rescues her just in time to frustrate the widow's plans. Then it is agreed that Jane's match with Thomas, Jr., will never be broken. This feature does not follow the conventional lines. It starts off with a novel idea and it is splen- didly developed by the very capa- ble and charming Miss Dana. Even the adventuress is blonde instead of the regulation bru- nette type of "vamp." Miss Dana's hosts of followers will be pleased with this picture, which may be considered one of the best vehicles ever selected for her talents. Points of Appeal. — An inter- esting romance. There is the universal appeal of romance, a dramatic scene in the last part and an especially strong fem- inine appeal throughout. The Cast. — Vivacious Miss Dana rather overshadows the balance of the cast. Jack Perrin, who plays the male lead, fills the requirements of the role, which is rather light. The rest of the players are capable. Photography, Lighting, Direc- tion.— Photography and lighting are about the average. There is too much footage devoted in the last part to the journey of the launch to the yacht. Presumably the director did this for dra- matic effect, but it has been over- done and unnecessary "padding" is the result. 962 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Short Subject News CONDUCTED BY CLIFFORD KNIGHT Biblical Stories Being Made Into One Reel Subjects "Adam and Eve," "Cain and Abel" and "The Deluge" Already Produced — Series Released in September A three months' vacation trip in the form of intensive training for Uncle Sam's reserve officers force in Yosemite finds Raymond Wells, director of the Sacred Films features, in great trim to continue his work at the Burbank studios of the organization. Dr. Harwood Huntington is writing the script for the Biblical narratives. The splendid combination of technique and the- ological knowledge has resulted to date in the production of the initial four Biblical Stories, Creation and Adam and Eve, Cain and Able, Noah and the Ark and The Deluge. These Old Testament nar- ratives are of one-reel length. Produc- tion is going right along and from some time early in September the series will be released through State rights organiza- tions at the rate of one a month. These Biblical stories, a series of twelve one-reel features, issued one a month via the State rights route, should prove to be big money makers for the exhibitor. Strong Group of Short Subjects in Pathe Plans Also a Serial Scheduled for Release Week of September 4 — New Tom Santschi Western Ready A strong group of short subject features and one episode of a new serial are an- nounced as scheduled for release by Pathe for- the week of Sept. 4. Prominent among the week's releases is The Wolver, the sec- ond of the new series of Tom Santschi western dramas, which were contracted for following the enormous success all over the country enjoyed by the first Santschi series. Cyrus J. Williams, producer of the series, has not relied entirely on the ca- pabilities of his star, but has surrounded Mr. Santschi with an exceptional cast of players. Among them are Ruth Stone- house, well known wherever pictures are shown, Jay Morley, and Clark Comstock. The Hare and the Frogs is the next ani- mated cartoon of the Aesop's Film Fables series, produced by Fables Pictures, Inc., and created by Cartoonist Paul Terry. Over the Fence is the new re-issued Harold Lloyd one-reel comedy, showing the spectacled comedian's prowess as a base- ball player. Lloyd has for his leading lady, Bebe Daniels, now a star in feature pictures; and "Snub" Pollard, now fea- tured in the Hal Roach comedies, is Harold Lloyd's running mate in the offering. The comedy shows the difficulties of Lloyd in getting his girl to a baseball game on some- one else's ticket, and how Pollard beats him to it. The Jail Bird is the title of the latest Hal Roach comedy featuring "Snub" Pol- lard. The laughable stunts of Pollard to win the good will of the jail officials in order to secure his freedom, and the man- ner in which he is initiated into the "Jail Club" by the members who have preceded him, are among the laughable features of the comedy. The Price of a Throne is the twelfth epi- sode of The Yellow Arm, the new Pathe serial. Juanita Hansen is starred in the chapter play, with Warner Oland and Marguerite Courtot prominently featured in the large cast. A feature of the cur- rent episode is the magnificent and exotic setting used in depicting the throne room of the Imperial Temple in Pai-Shii, where a coronation, followed by a grim tragedy, takes place. Pathe Review No. 119 is the current is- sue of the screen magazine, presenting in- teresting and widely diversified subjects. Pathe News No. 72 and 73 shows goings- on of topical interest throughout the world, photographed and collected by the large staff of Pathe cameramen. Topics of the Day No. 123 furnishes a reel of wit, hu- mor and wisdom of the day culled from the presses of the world. Three New Christie Comedies Under Way for Educational Titles and casts for the next three Christie Comedies to be produced under the big new contract with Educational have been announced. They are the sixth, sev- enth and eighth pictures of the new series, Katharine Lewis and will follow Exit Quietly, which has just been completed. The sixth picture will be A Pair of Sexes and will feature Neal Burns with Viora Daniel. The next picture will be Pure and Simple, explained by the phrase, "She was pure, and he was simple." It will have as its featured player Bobby Vernon. Saving Sister Susie is the title of the eighth picture, which will feature Dorothy Devore, with Earl Rodney, Katharine Lewis, Eugenie Forde and others. A Pair of Sexes is directed by Frederick Sullivan ; William Beaurine is filming Pure and Simple, and Saving Sister Susie is be- ing made under the direction of Scott Sidney. Third Series of Kineto Reviews to Start Sept. 4 Thirteen in the Series to Be Released at Rate of One a Week — Great Variety of Interesting Subjects The third series of Kineto Reviews has been selected and will follow in release be- ginning Sept. 4. There are thirteen in the series and will be released at the rate of one each week. Scenic pictures, reels of travel, animal subjects, scientific films, scenes in spec- tacular help to make up the variety of the series. The first release of the series is "Gar- den of the Gods," the entire reel being de- voted to this Colorado magnificence. Following that comes one of Prof. F. Percy Smith's famous scientific films, "The Science of a Soap Bubble," detailing the scientific significance of a boyhood pas- time. The third is "Rio De Janeiro, a tour through the famous city of South Amer- ica." Lovers of horses will find the fourth release "Kentucky Thoroughbreds" es- pecially alluring. The fifth is another story of Boy Scouts, entitled "Hiking the Alps With the Boy Scouts," a story of the Swiss boys belong- ing to this international organization. New York is interestingly represented in the series with "Manhattan Life," a real cross-section of life in the principal borough of the Greater City, showing how New Yorkers live. Following that comes "Eccentricities of the Wasp and Bee," a popular scientific study of insect intelligence. "Furs and Feathers" takes the motion picture audiences to Philadelphia where the great Zoological Park furnishes the material for this Kineto Review. The scenes were photographed by Arthur H. Fisher, a famous naturalist and photog- rapher. The relation between poetry and -the screen is nicely illustrated in "My Adi- rondack's Outing," a picture poem with all the titles being excerpts from Wordsworth. No modern title writer could so well de- scribe these scenes of mountain beauty as do the excerpts from Wordsworth. "The Chemistry of Combustion," the tenth release, is a pictorial record of a series of instructional experiments. The chemical laboratory always produces in- teresting results in motion pictures and this is exceptionally true in this case. In "The Victory Pageants" one sees a record that will probably not be dupli- cated in this generation; the parades and excitement of London, Paris and New York after the Allies won the World War. "The Delta of the Nile" shows the beauty and commerce of the East, more and more interesting in these days of rapidly moving international develop- ments. The last release, "Glimpses of the Ani- mal Kingdom," takes us as:ain to the Zoo, this time to see animals of a different na.- ture. It takes many reels to tell the whole story of the Zoo; Mr. Urban has already nrepared forty in his series of The Animal Kingdom. September 3, 1921 EXHIBITORS TRADE REVIEW 963 REVIEWS OF CURRENT SHORT SUBJECTS MOVIE CHAT NO. 11 (Released by Kineto Company of America). — The inter- esting angle the cameraman has selected for "shooting" the Falls of Niagara makes a fine opening subject for this Chat. A million visitors view the falls annually. How the "Maid of the Mist" carries spec- tators around below the falls, the extensive power plants being built by the Canadian government and the Aero- Scenic railway, a new way of seeing the falls, are all shown in an interesting manner. Then the cameraman takes one to Shellmont, Tenn., where exists another remarkable example of Nature's work, the wonderful Nickajack Cave. The vast underground passages are richly festooned with stalactites which are formed by water containing mineral solu- tions dropping slowly for ages from the roof of the cave. Indian relics are seen also. Then a pilgrimage is taken to the city of Washington, D. C. The Zoological Park, views of the executive mansion, buildings that house various state depart- ments, and Neptune's Fountain, Library of Congress, the Capitol and Washington Monument at sunset are included in this short subject, which is 950 feet in length. "THE QUEEN CITY OF CATALONIA" (Kineto Review No. 81). — More than ordi- narily interesting, this Review gives a graphic pictorial idea of Barcelona, chief seaport of Spain. Among the subjects shov -i is the rousing reception given American sailors, the American Consulate headquarters, the "Vigilante" who will open your house door in case you lose your key, and the "Sereno," a patrolman picturesquely armed who looks after the welfare of the inhabitants. How the streets are cleaned is followed by pic- tures showing a rousing welcome given the king when he pays the natives a visit. The priests are conveyed to and from the cathedrals in automobiles. A unique place of worship is the immense sanctuary at Mont Serrat, some remarkably fine sculp- ture being executed in and about this strange "cathedral." "THE KINGDOM OF DECEIT" (Epi- sode nine of "The Yellow Arm" serial. Released by Pathe). — Action has shifted in this episode to China, where we find a continuation of thrills that have permeated previous chapters. Although the action is not so fast, there are some interesting happenings. The action is supposedly staged in the province of Pai Shui in China. Friction is developing between a high priest and a politician over the iden- tity of the two juvenile prisoners. Al- though the captors who have returned from America with the prisoners are con- gratulated for their bravery and success the high priest expresses sorrow over the fact that the girl is not really a daughter of Joel Bain, but a substitute. They are ordered to kill themselves. Doris Bain, in the meantime has arrived with her father and insist that she replace Su- zanne, unwilling that her friend should assume danger that is rightfully hers. "THE SECRET OF BUTTE RIDGE" (First Western two-reeler of the new Tom Santschi series to be released by Pathe week of August 21). — The Western hills •and forests form a wonderful background for this film drama, and our old friend, Tom Santschi, in the role of "Silent" Joe Sutherland, the guide who is engaged to U take a party into the wilderness where they it-wish to look over some timber land. How H "Silent" Joe succeeds in thwarting the ul- terior motives of the girl's fiancee is a story of absorbing interest and with a sure appeal to the average audience. The acting of the girl is very "jumpy" but otherwise the supporting cast does very good work. Santschi has been a film favorite so long that commendation on his splendid work seems almost a waste of adjectives. daughter of their peculiar ways. Edgar Jones takes the part of the guide and Edna May Sperl enacts with considerable suc- cess the part of the rich man's spoiled daughter. Carlton Brickert is the father. "THE HARE AND THE FROGS" ("iEsop's Film Fables," released by Pathe week of September 4). — The rabbit who was afraid of all other animals — even his own shadow— was the subject of one of the ancient ^Esop's Fables and the story is told in animated pictorial form by Cartoon- ist Paul Terry. An especially good job of animation is done, particularly the flight of the birds and running of the hare and the dog. "THE JAIL BIRD" (Hal Roach comedy, featuring "Snub" Pollard, scheduled for release by Pathe week of September 4). — This amusing burlesque of jails will get the laughs. It is built along well kn^wn comedy lines with a lot of nfw material. "Snub" assumes the -port of the tough con- vict who is accompanied to the jail to serve a new sentence, completely surrounded with guards heavily armed. "Snub" how- ever has fortified himself with a vast array of keys of assorted shapes and sizes with which he hopes to effect his exit from the prison. Some funny stunts are pulled off when "Snub" is sent out with the ball and chain gang to break rocks. Eventually, "Snub" helps the warden outwit escaping prisoners and incidentally wins the hand of the warden's pretty daughter (Marie Mos- quini). PATHE NEWS Nos. 65 and 66.— In Na- ples, Italy, four days before the death of the world's greatest operatic tenor, Pathe News was accorded the privilege of taking exclusive motion pictures of Caruso and his. little daughter, Gloria. These are said to be the only pictures taken of Caruso between the time of his arrival in Italy and the fatal end of his wonderful career. Although he was to die less than a week later, the celebrated singer appeared to be in the best of health and spirits. The pic- tures show him with Mrs. Caruso and friends on the bathing pier. He is smil- ing and vigorous. Other views show him with his "chum," little Gloria. In the list of world events presented in the same issue is the arrival of Mile. Suzanne Leng- len fresh from her European tennis tourna- ment triumphs. Flying low over the city of Venice, Italy, the Pathe News camera- man obtained the first air views of the city of canals and gondolas ever taken. For marked contrast, are shown awe-inspiring views of Mt. Lassen in volcanic eruption. China old and new is pictured in the streets of Canton, where the inhabitants welcomed Dr. Sun Yat Sen, president of the Chinese Republic. A British "rum ship" seized by U. S. Coast Guards nine miles off the New Jersey coast, and a Los Angeles "Jazz Boat" which merry-go-rounds in the surf loaded with bathers, are other timely items of interest pictured. "THE BLACK ACE" (First offering of the new Holman Day two-reelers sched- uled for release by Pathe August 14). — There is this much to recommend "The Black Ace." It is an action play and beau- tifully staged. The "sets" are the forests of Maine and offer a grateful relief, after seeing efforts of producers to reproduce on the screen a lot of Broadway "bunk" — meaningless and jazzy. Nature herself sets the backgrounds for a story of some- what stereotyped nature but with a good punch. It is about a wealthy man and his daughter, both of whom are wilful, who are taken in hand when they arrive in the Maine woods by a young man who poses as a guide but in reality is familiar with the rich man's history and under- takes successfully to cure both he and his "THE MOUNTAIN LION" (First of sec- ond series of "Adventures of Bill and Bob" scheduled for release by Pathe week of August 21). — The actual trapping of a huge mountain lion or cougar is shown in this single reeler. It is perhaps one of the most remarkable shots ever shown and must have required an almost unlimited amount of patience to secure. How the two boys set and bait their trap are followed immediately by shots showing the vicious looking cougar, smelling the deer meat bait and caught by the cleverly concealed rope noose. It's a good thrill and every effort has been made to avoid any taint of in- humane treatment. There are some good laughs as "Rags" the dog, is caught in the noose because he couldn't overcome his de- sire to eat some of the bait. PATHE REVIEW NO. 116. — Fun on the Water" is a Novograph showing the slow-motion analysis of water sports. "The Beaches of Florida" gives beautiful shots of Palm Beach and some of its fashionable shops where Fifth Avenue styles are on display. Some simple rules for bringing up lion cubs are included in the "Social Culture for Lions." The cubs, which look like good sized kittens, are in a playful mood, but appear to be rather rough companions for the little girl who is posed with them. "The Singhalese Devil-Dance," an adaptation of Ollendorf sketches, shows some of the peculiar but not particularly remarkable native dances. A beautiful Pathecolor travel picture, "The New France," closes this issue of the Review. "THE WATER PERIL" (Tenth episode of the new Pathe serial, "The Yellow Arm", scheduled for release August 21). — It looks as if the yellow men had finally succeeded in getting control of the Bain children in this exciting chapter of what is proving to be one of the fastest moving serials ever released by Pathe. Joel Bain, his two chil- dren and their friends are imprisoned and as darkness approaches, water begins to seep into the dungeon. Joel Bain is allowed to remain outside but warned that even a greater punishment awaits him. As he ds about to release his friends in the water filled dungeon he is warned by the high priest that a turn of the key means certain death for his two children. "$10,0 UNDER A PILLOW" (Para- mount cartoon by Frank Moser). — "Bud and Susie" appear in this funny bit of ani- mation, which is about the best seen in many moons. Not only is the animation well done but the story is comical, it be- ing a burlesque on the recent big league baseball scandal. Even "Abe Axell" is in the cast as the "fixer." A baseball game is about to be played but Bud overhears a conversation to the effect that the game is "fixed" and that $10,000 is to be left under the pillow of one of the crooked ballplayers. Bud manages to foil them and when they look for the coin they find only a few pen- nies. "NAME THE DAY" (Hal Roach two reel comedy featuring "Snub" Pollard, scheduled for release by Pathe August 21) — Even the hardened reviewer has to smile at this one. The doleful appearance of the bridegroom who waits at the wrong church, the burning of his marriage license by his hated rival, a race back to the town clerk for a new license and the rival's final effort to thwart the lucky bridegroom are all good for a great laugh. Just as the bridegroom has finally been married and is venturing forth with his happy bride his rival tips him into a convenient coal hole, but rival and his gang are finally given the "ha, ha." Fox Stars Top row, left to right; Clyde Cook, Tom Mix, Edna Murphy, Al St. John. Middle row, left to right; William Farnum, William Russell, Shirley Mason, Johnny Walker. Bottom row, left to right; Dustin Farnum, Buck Jones, Pearl White, John Gilbert. Right lower corner oval, Eileen Percy September 3. 1921 EXHIBITORS TRADE REVIEW 965 The News of the Week Additions to Hodkinson Staff Chief Among Them Is F. C. Munroe, Former General Manager of Red Cross — Sales Force Increased — Statement by Mr. Hodkinson Country's Leading Theatres Book Warren's "The Blot" To William Barbee and Barbee's Loop Theatre, Chicago, goes the prestige for giving the premiere presentation in the entire world for the tremendous Lois Weber production, The Blot, which is the first picture released by the F. B. Warren Corporation, the new international dis- tributors. The Blot opened at Barbee's Loop Theatre on Sunday, Aug. 21, with an aggressive advertising and exploitation campaign carried out by Mr. Barbee in person and abetted by members of the Warren organization in Chicago. Two weeks time has been held open by Mr. Barbee for the initial engagement of this picture and it will then be released on Sunday, Sept. 4, for simultaneous showings over the entire Lubliner and Trinz circuit on the south side and the Schoenstadt circuit. This is an un- paralleled representation for any picture in the city of Chicago obtained by Sidney J. Goldman, mid-western vice-president of the Warren organization, and his aides. These circuits have signed contracts for the entire output of production coming under Warren release for the new season. Miss Weber's fine and sincere produc- tion has immediately caught the fancy of the trade and newspaper critics in the larger cities and evidence of its genuine approval are found in frequent critical references that The Blot is a bigger pic- ture in theme and treatment than last year's highly successful Humoresque, The Blot next week has its Missouri pre-release in Frank L. Newman's New- man Theatre, Kansas City, and will be nationally released on Sept. 4 in 100 of the largest theatres in the country. It was booked on sight by the entire North- western chain of theatres operated by Jensen and Von Herberg in Seattle, Port- land, Butte, Great Falls, Tacoma, Belling- ham, Bremerton and Yakima and plays their largest theatres ou national release date. It has been booked for an extended run at Clune's Broadway Theatre, Los Angeles, this house having dropped its policy of a weekly change and gone in for extended runs, having booked all of the productions by r.ll of the producers re- leasing through Warren. These producers, thus far announced, are Lois Weber, Reginald Barker, Victor Schertzinger, Graf Productions, Inc., of San Francisco with Lambert Hillyer and another popular director not yet an- nounced; Dramafilms with its novelty Moongold and the newest acquisition, Nell Shipman productions offering Miss Ship- man in The Girl from God's Country, which will have its national premiere in Los Angeles at Clune's Broadway for a minimum run of four weeks beginning Sept. 3. J. R. Grainger Visits Neilan on Coast J. R. Graii /ger, better known around the Astor as "Jimmy," has arrived in Los Angeles, where he will consult with Mar- shall Neilan pn the matter of fall dis- tribution of Bits of Life, the four-story production recently finished, and Penrod, which Wesley Barry will star in. CALAMITY forecasters would find little to nourish their pessimism in recent developments in the W. W. Hodkinson Cor- poration. For several weeks, reports from the field have indicated an unusual degree of activity among the representatives of this organization. It was recently ru- mored in the trade that in the very depth of the summer depression the Hodkinson Corporation had increased its sales forces 20 per cent, and that this addition had been more than justified by the increased busi- ness that flowed to the Corporation. "It is quite true," said Mr. Hodkinson, in a statement made this week, "that I have increased my sales force 20 per cent. When business is poor it takes more men to get it, so I added salesmen wherever circumstances seemed to demand them. And what happened? We have had the biggest August we have ever known, and it is on the strength of the quick response which we have had to every sales eff ort we have put forth that I base my belief that the summer slump is a thing of the past, and that a fortnight will see us in the midst of one of the busiest Autumn seasons the industry has ever experienced. "Not only have we increased our sales force, but, in line with my declaration months ago, that the motion picture indus- try must attract bigger, better brains or else struggle along on an insecure founda- tion, I have added to the administrative end of our business two men who have been conspicuously successful in handling big executive problems in other fields of endeavor. One of them is our vice-president and general manager, Mr. F. C. Munroe, an expert in corporate organization and a man with a record for getting things done. Mr. Munroe served for many years in an executive capacity with the New England Telephone Company, for which corporation he developed a very succesful system of divisional organization. At the outbreak of the war, Mr. Munroe was called to Washington as general manager of the American Red Cross. In this post he set a high mark of efficiency for a vast business organization, and he has recently returned Community Will Produce Two-Reel Novelties Among the newest new things in films ever changing program material is the basic idea behind the present activities of J. Thornton Baston, player-director, popularly familiar recently through his successes as photo-player, notably in the current Pearl White medium, Virgin Paradise, also in The Tiger's Cub, The White Moll, Empty Pockets, The Moun- tain Woman, and other productions. The novelty of the Baston departure, ac- cording to its exploiter, is divided between the idea behind his material and the new manner of his products' marketing. Simply, the Boston plan, now in work, aims at offering exhibitors throughout the country two reel romances based upon from a four months' sojourn in Europe co-ordinating the work of the remaining Red Cross units abroad. "The other addition to our executive staff is Mr. Foster Gilroy, who takes charge of our Promotion Department. Mr. Gilroy is a newspaper man of wide ac- quaintance, and brings to our already effi- cient Advertising and Publicity Depart- ment a ripe experience in every avenue of exploitation. He was for some years promotion manager for the Frank A. Mun- sey publications; handled the very suc- cessful promotion of the Old Colony Club, and was general manager and subse- quently editor of "Puck," the oldest hu- morous journal in America. For a year past he has represented important Amer- ican banking interests in England and France. "Out on the Coast, Mr. S. J. Vogel, one of the banner producers of the New York Life Insurance Company, and Mr. John H. Meehan, formerly of the Paramount forces, have organized the firm of Vogel & Mee- han to handle our product exclusively. Their progressive methods have firmly es- tablished our pictures in the Far West. "The European distribution of Hodkin- son releases is in the hands of Mr. William C. Vogel, who established an international reputation in the handling of the Chaplin pictures abroad. Mr. Vogel is forming powerful contacts for our organization both in England and on the continent. "I find the justification for this expan- sion of our organization in the general and whole-hearted acceptance on the part of the exhibitor of the selective principle of neutral distribution— a development of the industry for which I have fought long and untiringly. "Never since my connection with motion pictures have there been more able direc- tors functioning independently than there are to-day, and never have these indepen- dent producers turned out so high an order of product. There need be no great fear on anyone's part for the future of this in- dustry so long as the independent picture is maintained at the high standard charac- teristic of it to-day." actual occurrences and involving real peo- ple, principally of the past, with the locales in each case the actual places that figured in the actual life dramas. J. S. Jossey of Arrow Starts on Sales Trip J. S. Jossey, special sales representative for Arrow, left during the early part of the week for Kansas City. Thomas A. Curran, another of Arrow's sales repre- sentatives, arrived back in New York on Tuesday after spending the past 11 weeks in charge of Jack Hoxie during that star's personal tour of the country. Curran was accompanied back to New York by J. C Davis, who handled the exploitation and publicity for the Hoxie trip. 966 EXHIBITORS TRADE REVIEW Volume 10. Number 14. "Disraeli" Praised by Critics of New York Press "Disraeli," the first George Arliss pro- duction to be distributed by United Ar- tists Corporation, has been received en- thusiastically by the critics of the New York newspapers. Mrs. H. Z. Torres, dramatic editor of the New York Commercial, said : " 'Disraeli' is distinctly a motion picture event. The dis- tinguished acting of George Arliss is even more effective in the screen version than in the stage success of the same name." The New York World said that "Dis- raeli" is "one of the screen's finest per- sonal characterizations," and that Mr. Arliss as the suave, designing, shrewd and courageous British premier "smirks his way through the motion picture adaptation of Louis N. Parker's great play, in which he made the outstanding triumph of his long career with the ease and poise of a veteran photoplay performer." In speaking of Mr. Arliss, the World says: "The clear-cut, stone-like profile of the star, the deft little turn of the head, the mouselike tread as he slips in and out of the camera's range, the penetrating eyes, the keen mind that lies behind those hard chiselled features — they make them- selves felt. Mr. Arliss is a motion picture actor as naturally as he is a stage actor. The picture is highly worth seeing for the sake of his uncommonly fine acting." The New York Times declared that Mr. Arliss is an exceptional screen player, say- ing that: "As a screen figure, considered by itself in its motion picture context, Mr. Arliss' 'Disraeli' is a vivid and versimilar impersonation that gives the photoplay distinction and puts it well above the aver- age production in interest." Harriette Underhill in the New York Tribune said: "Fresh from a view of 'Dis- raeli,' George Arliss seems to us the screen's greatest artist. Henry Kolker has done a great piece of work in the direc- tion, and the star, Mr. Arliss, possesses more magnetism than most of the hand- some heroes of the screen combined." "Foolish Wives" OKayed by Censor Group The apex of interest of the trip of the censor boards of the United States and Canada to Universal City occurred when, in a specially constructed theatre in the Beverly Hills Hotel, the censors saw "Foolish Wives." With regard to the censors' attitude toward "Foolish Wives," Universal this week issued the following: "After more than a year of effort, Erich von Stroheim, the producer, with a corps of assistants, entered upon an intensive period of cutting and eliminations in order to put the film into something like its final form for this very occasion. It was a work of tremendous concentration to cut a production on which 139,000 feet of film had been shot to 17,000 feet, in which form the censors saw it last week. It required stretches of twenty hours con- tinuous work, covering a period of several weeks, and the long awaited showing had to be postponed at that for a day in order that the final subtitles be made. Even then, they were in 'scratch' form, which is studio parlance for temporary subtitles. "This final showing was under the per- sonal direction of Mr. von Stoheim, and specially composed music had been adapted by the leader of the orchestra which pro- vides emotional atmosphere for Universal David Smith, who directed "The Courage of Marge O'Doone" and "Black Beauty" for Vitagraph, and is now directing James Oliver Curwood's "Flower of the North" for the same producers dramas, under Mr. von Stroheim's super- vision. No one but the censors, their immediate party, those who worked on the picture and Mr. Thalberg were admitted to the showing. As reel after reel of this master effort of von Stroheim unrolled before their eyes, spontaneous bursts of applause and gasps of amazement escaped from this selected coterie of spectators. When it was all over and the final scene faded from the screen, expressions of gratification at the magnificence of the. production itself, the exceptional quality of the direction and the artistic acting of Mr. von Stroheim and his colleagues were heard on all sides. "Mr. von Stroheim had preceded the showing by a little speech in which he stated under what pressure he had worked in cutting the picture to its present form, and how care had to be exercised to- leave the picture in such mobile state as to permit of incorporating any suggestions which they might make or allow for any eliminations which might be necessary in any of the localities represented by the censor boards. After the picture was over, he asked for a full and frank discussion and told them how important to him and to the Universal Company these sugges- tions would be. Very few suggestions of elimination were made either in the tem- porary subtitles or in the scenes them- selves, and this is considered remarkable, owing not only to the great number of the scenes but to the fact that the picture deals with the subject of gambling in Monte Carlo, the world's most famous pleasure and gaming resort. The approv- al of the censors, for this reason, is a double tribute to the conception of the story itself and to the masterful direction which made it possible to bring the story to the screen without evoking any serious objections from a congress of all the censors of the United States and Canada. "It was no secret to the newspaper men of Los Angeles and San Francisco that the keenest interest of the Universal offi- cials was centered in this pre-view of 'Foolish Wives' by the censors. As was to be expected, a representative of every paper was waiting outside of the parlor of the Beverly Hills Hotel which had been made into a theatre for the occasion to ascertain what the censors thought of 'Foolish Wives.' All kinds of reports were current as to what the picture might contain and as to what the censors might take it into their heads to decide on the spot in regard to it. What they actually did decide is best expressed in the state- ment which Harry Knapp, who acted as chairman of the censors in their conven- tion and who is also chairman of the Pennsylvania State Board of Censors, said in a statement made to the reporter of the Los Angeles Examiner: " 'The consensus of our opinion,' said Mr. Knapp, 'is that the picture will prove a highly interesting entertainment when it is finally whipped into the more con- tracted shape required for public exhibi- tion.' "The morning of the showing also saw the culmination of the other object of the censors in visiting Universal City. After a series of trips to all the prominent studios in the neighborhood of Los An- geles and a day spent in 'wising up' the censors in the producing problems of the manufacturers and distributors, the pro- ducers and the censors met at a memor- able luncheon at the Beverly Hills Hotel. There a definite plan of cooperation was discussed and a plan which involves a report to the full boards which were represented was finally decided upon. If this plan, which looks toward cooperative ideals and practise of censorship elimina- tions meets with the approval of the state and Canadian boards, one of the primal objects of Mr. Laemmle's invitation to the censors will have been achieved. The other, the pre-view of 'Foolish Wives,' has already been attained. "Harry Knapp, chairman of the Penn- sylvania State Board of Censors, was elected chairman of the meeting of cen- sors and producers and led the discussion. He called particular attention to the fact that when he first began his duties on the Pennsylvania Board he had made a spe- cial trip to California. He was particu- larly struck with the difference between this trip and the one he and Mr. Berrier made two years ago. Then he had a hard time getting into Universal City at all: they didn't see how he could possibly be interested in anything but the finished product and they thought that the in- terest in that should be very slight. Now he came as the guest of the .president of the Universal Company and everyone was certain that he was not only a proper person to be admitted to the' studio, but they were here in conference with all the producers to make censorship as effective as possible and at the same time as little wasteful of time and money as possible.' September 3, 1921 EXHIBITORS TRADE REVIEW 967 Universal City Forces Are Kept Busy at Work Universal is starting the busiest pro- duction period in the company's career, re- ports from Universal City indicate. Irving G. Thalberg, general manager at the Universal studio plant, has just out- lined a schedule that will keep every out- fit at Universal City busy. Fifty-two special attractions and half a dozen super-features form the backbone of this production activity. Harry Carey will open the season with Man to Man, a novel by Jackson Gregory, which is to be filmed as a Universal-Jewel. The continuity has been assigned to George C. Hull by Lucien Hubbard, scenario ed- itor. Simultaneously with the start of Man to Man, Priscilla Dean will begin work on Wild Honey, a colorful drama of the Af- rican veldt from the famous novel by Cyn- thia Stockley. The story will be widely different in theme from Reputation and Conflict, the star's recently completed Uni- versal-Jewel productions, but it is ex- pected to exceed in romantic appeal any- thing that the noted actress has done. Lucien Hubbard himself is writing the con- tinuity. Gladys Walton will begin the fall season with "The Guttersnipe," a story by Per- cival Wilde for which Wallace Clifton is writing the continuity. It is expected that Dallas Fitzgerald will direct it. Miss du Pont's second starring vehicle will be "Ropes," to be filmed from Wilbur Daniel Steele's one-act play of that name, which appeared in "Harper's Magazine." The star has just completed The Rage of Paris, her first Universal starring vehicle, which is scheduled for early release. After Ropes M'iss du Pont will film You Can't Live on Love," a clever comedy- drama by John B. Clymer for which George Hively is writing the screen ver- sion. Frank Mayo has a vigorous sea story for his first post-vacation starring vehicle. It is called Dr. Jim and was written by Stuart Paton, the Universal director. Following that he will probably star in The Altar Stairs, a romance of the South Seas written by G. B. Lancaster. Marie Prevost will give the screen an- other speedy comedy-drama in Kissed, a sparkling story by Arthur Somers Roche which originally appeared in the "Argosy Magazine." A. P. Younger is writing the screen version. It is not unlikely that King Baggott will direct. Herbert Rawlinson, who has just fin- ished his role in support of Priscilla Dean in Conflict, will start his own Universal starring career with The Black Bag, a fascinating international mystery story by Louis Joseph Vance. Then he will turn his attention to The Substitute Millionaire, a story which was purchased from the estate of George Loane Tucker when death stopped that noted producer's activities. About that time Marie Prevost will be ready for another vehicle and she will be- gin work on( Princess Virtue, a delightful comedy-drama which Doris Schroeder is adapting to i the screen. While filming is in progress^ on Princess Virtue, Miss Schroeder will work on the continuity for Sandman, a magazine story, which will be used by Gladys Walton for that fascinat- ing little flapper-star's forthcoming Uni- versal success. Hoot Gibsim's recently completed story, Bransford ojf Rainboiv Ridge, will be on the screen about the time he starts Headin' West, an (original story by Harwey Gates. JacKc Ford directed the Western star in his rjecent successes and it is prob- able that he ) .will again guide him through I the action when the fall barrage of films is opened at Universal City. While Universal has enough stories in reserve to keep its battalion of stars busy for several months, Irving G. Thalberg has commissioned Lucien Hubbard, the sce- nario editor, to search for additional screen material. Stories are particularly needed for Miss Dean, Harry D. Carey, Marie Prevost, Miss du Pont and Hoot Gibson. Sidney R. Kent Is Member of Famous Directors' Board Sidney R. Kent, general manager of the department of distribution, Famous Play- ers-Lasky Corporation, was elected to the board of directors at the board's meeting held on Aug. 22. Mr. Kent's election is unique in the his- tory of the Famous Players-Lasky Cor- poration in that he is the first man to rise from the ranks of the company to a place on the board of directors. Before enter- ing the motion picture business he was for seven years with the Colorado Fuel & Iron Co., most of his work being confined to the West. Later he was with the Amer- ican Druggists Syndicate as assistant to the president. He came into the motion picture business four years ago with the General Film Co., where he worked with former Postmaster-General Frank H. Hitchcock in liquidating the affairs of that company. Three and a half years ago Mr. Kent became connected with the Famous Play- ers-Lasky Corporation in the administra- tive bureau in the New York office and a few months later entered the distribution department as a special representative He was appointed district manager of the territory embracing the Kansas City, Omaha, St. Louis and Des Moines ex- change territories, which position he held until May, 1919, when he was called to the home office to become general sales man- ager. In January of this year he suc- ceeded Al Lichtman as general manager of the department of distribution. As sales manager and administrative head of the entire distribution branch of the company's business he has been re- sponsible for many innovations. Note- worthy among them are the establishing of the zoning system, which has given wider distribution to Paramount pictures than they ever had before, through the setting of more equitable prices for all exhibitors, and the inauguration of the Paramount school of salesmanship, which is regarded among film men as one of the most constructive ideas ever put into ef- fect in the industry. THE SON OF WALLINGFORD Barbara Bedford Is Latest Star on Fox's Roster Barbara Bedford, whose rapid progress as a screen actress has been watched by many with interest and admiration, has been added to the galaxy of William Fox stars. She has signed a contract with Fox Film Corporation for a long term. The qualities which induced Mr. Fox to pro- mote the young actress to stardom, before the close of her first year in the pictures, include native intelligence and histrionic ability, beauty and charm of manner, health and courage, and above all, deter- mination. This prime quality, by virtue of which William Fox himself attained his notable successes, has been manifest at all times in the spirit and conduct of Barbara Bedford through her screen career. Barbara Bedford Daughter of an artist, and designer, born in Piairie du Chien, Wis., nineteen years ago, Miss Bedford, though a natural mimic, had no ambitions for a career on stage or screen. As a young girl she spent some time on a ranch in Wyoming belong- ing to her uncle, and became an accom- plished horsewoman. Unwittingly she was preparing her equipment for the screen. About a year ago Miss Bedford was in- troduced to Maurice Tourneur, producer, who invited her to visit the studio where he was making a picture. The result of the visit was the offer of a small part in the cast of a photoplay based upon F. Hopkinson Smith's story, Caleb West, Master Diver. She accepted after consul- tation with her parents. Days passed, and Tourneur had not found a leading lady for the role of Betty West. Finally he decided to try his new discovery, Barbara Bedford, in the part. She proved acceptable, and was given the role in the production of the picture, which was released under the title Deep Waters. Thereafter the young actress went from success to success, appearing as the beauti- ful Cora Munroe in The Last of the Mo- hicans, directed by Tourneur; as Hope Standish, the Salvation Army girl in the Fox production; The Big Punch, starring Buck Jones; the lead in the Irvin Willat production, The Face of the World. EXHIBITORS TRADE REVIEW Volume 10. Number 14. Executives of the Fox Film Corporation Top left to right: Sam'l E. Rogers, vice- president and general counsel; William Fox, president. ML Winfield R. Sheehan, vice-president and gen- eral manager. Below: Jack G. Leo, president. vice- Fox to Exploit All Specials on Elaborate Basis In keeping with the plans for the F«x product to be released during the sea- sen 1921-1922, William Fox has arranged t» provide an unusual line of posters, and other exploitation aids, according to announcement this week. The announce- ment continues: "Mr. Fox knows that the productions he •will offer this year have never been ex- celled— a knowledge that, in the case of a number of the early releases, has been enthusiastically assented to by New York Broadway audiences — and, on the princi- ple that big propositions demand the finest obtainable advertising aids, he has en- gaged artists of big reputation — men with a direct knowledge of pictorial advertis- ing values as well as a keen sense of ar- tistic effect — to carry out his ideas. "Commensurate with the wonderful pro- duction Over thfi Hill, the picture that played for nearly a year on Broadway, New York, to capacity houses, is the strikingly brilliant art lithographs and accessories that have been prepared. "There are three styles of 24-sheet stands — a block stand that literally screams Over the Hill at you from any distance; a pictorial stand depicting the lovable and unlovable characters of this famous story; and a combination pictorial and big letter stand of peculiarly pleasing and artistic effect. These stands will bring joy to the heart of the real show- man for he will appreciate their drawing power at a glance. "The 8-sheet, 6-sheet, three styles of 3- sheets, six styles of 1-sheets, two styles of % sheet card and 1-sheet tack card have all been designed along the same at- tractive lines and, wherever placed, will outpull any competitive posters. "In addition to this marvelous array of paper there is a muslin banner 36 x 112 inches; a lobby display comprised of seven 11 x 14 scenes with the title card and two 22 x 28 scenes in color; three styles of slides; a de luxe, two-color exhibitor's campaign book with press sheet and ex- hibitor's aid; star, scenes aid ad cuts and mats, a four-page small leaflet, a circus herald and a complete music score. "On the other big specials, already an- nounced for release, namely, The Queen of Sheba, A Connecticut Yankee in King Arthur's Court, the Mark Twain classic; A Virgin Paradise, from the story by Hiran Percy Maxim; Thunderclap, the race-track drama; Slutrne, directed by the man who made A Connecticut Yankee; Zane Grey's The Last Trail, with William Farnum; and Footfalls, the prize-winning story of the 0. Henry Committee — all of which have been or will be shown at a Broadway theatre, New York, previous to their release throughout the country — an unusual variety of posters and other ex- ploitation aids have been prepared with the same careful consideration given to each subject. "Similar expert attention has been paid to posters and campaign material on the William Farnum, Tom Mix, Buck Jones, Pearl White, Shirley Mason, William Rus- sell, Dustin Farnum, John Gilbert, Eileen Percy, Edna Murphy and Johnny Walker star series ; and on the shorter subjects, the Clyde Cook Special Comfdies, the Al St. John Comedies, and the Sunshine Com- edies, while the variety, of course, is not as great, the same high degree of quality holds as in the larger subjects. "Altogether the Fox company is pre- pared to supply the exhibitor with mate- rial for tremendous campaigns." September 3, 1921 EXHIBITORS TRADE REVIEW 970a Realart Makes Known Its Plans for Next Year Realart's intentions to make the season of 1921-22 one of productions par excel- lence are borne out by the preliminary an- nouncement of some of the attractions for the coming- year. Unique is the slogan which Realart has adopted in connection with their production plans, "Stars are plus," particular emphasis being placed upon the matter of stories as being one of the principal elements. To this end they have arranged to pro- duce not only standard books and plays by such authors as E. Lloyd Sheldon, Ed- ward Locke and Sam Merwin, but have as- sembled a staff of well-known writers, who will furnish original material, among whom are Hector Turnbull, Harvey O'Hig- gins, Elmer Harris, Douglas Doty, Percy Heath, Lorna Moon, Grace Drew, J. Clark- son Miller, Aubrey Stauffer, Ewart Adam- son and others. One of Mary Miles Minter's stories will be Her Winning Way, which has been adapted by Douglas Doty from the play, Ann. This was written by Lochmere Wor- rall from the popular novel, "Ann Anning- ton," of Edgar Jepson. Joseph Henabery is the director and Gaston Glass plays the lead opposite Miss Minter. Another Minter picture will be Tillie, an adaptation of "Tillie the Mennonite Maid," the novel by Helen R. Martin. This story was dramatized and played at the Henry Miller Theatre in New York. Bebe Daniels will be seen in The Speed Girl, an original story by Elmer Harris which has been adapted by Douglas Doty and directed by Maurice Campbell. Spring Fever will be another of those jazzy stories for which Miss Daniels is eminently fitted. Constance Binney will be starred in Room and Board, a story of old Ireland by Charles E. Whittaker which has been adapted by Donnah Darrell. It is a tale that lends itself exceptionally well to the screen and fits perfectly the talents and whimsical personality of Miss Binney. It was directed by Alan Crosland. The Case of Becky is another Binney story. As a stage drama this drama cre- ated a sensation when played under the direction of David Belasco with Frances Starr. Edward Locke is the author of the original, the adaptation being done by J. Clarkson Miller and directed by Chester Franklin. The Heart of Youth, by Sonya Levien, and The Heritage of Dedlow March, by Bret Harte, which was adapted from one of the stories in "Maruju and Other Tales," are the tentative titles of two other pictures that Miss Binney will do. Wanda Hawley will be seen in Her Face Value, a "Saturday Evening Post" story by Earl Derr Biggers, which originally appeared under the title of "The Girl Who Paid Dividends." This story was directed by Thomas N. Heffron from the adapta- tion by Percy Heath. The Love Charm, in which Miss Hawley will also star, is the first original story for the screen by that eminent author, Harvey O'Higgins, the author of The Argyle Case, On the Firing Line, Mr. Lazarus and other great stage hits. The scenario was ar- ranged by Percy Heath and directed by Thomas N. Heffron. Bobbed Hair, another Hawley picture, is an original by Hector Turnbull, the adap- tation being the work of Harvey Thew. Two of the "Goldie" stories which orig- inally appeared in "The Saturday Evening Post," are the sum and substance of Brass Tacks, another picture by Wanda Hawley. The Cry Baby is another typical Hawley picture, the story for which was written by John H. Blackwood. For Alice Brady there will be Dawn of the East, a story of the Orient by E. Lloyd Sheldon, a drama based on an actual oc- currence in the Far East. The direction is by E. H. Griffith, who has made some of Realart's most popular pictures. Another Alice Brady picture will be Hush Money, a story by Sam Merwin. May McAvoy will be seen in Everything For Sale, an original story written ex- pressly for her by Hector Turnbull, who also supervised the production, which was directed by Frank O'Connor. A Virginia Courtship, a delightful Southern romance, has also been secured for Miss McAvoy. Too Much Wife and The Happy Ending are other pictures in which the diminutive new Realart star will appear. Grace Griswold Makes Debut in Motion Pictures Grace Griswold, who has been known for some time as an actress, author and dramatist, has recently made her debut in the silent drama as the "Duchess of Glastonbury," in the production of Disraeli, with Mr. George Arliss. Miss Griswold is an artist of unusual ability, as shown by the expressiveness and ease with which she has handled this part. Although this is her first appearance on the screen it should prove her capabilities, and promises success in future "grande dame" roles. Miss Griswold will be remembered in New York for having created the "Snake Grace Griswold Governess" in the Poor Little Rich Girl, also "Miss Patchin" in Over Night, and the leading character role opposite William Collier in Whp's Who? Again Miss Gris- wold was seen as "Miss Rawson," playing with Mrs. Fisk in the revival of Mrs. Bumpstead Leigh, and in the successful run in Chicago of Seven Days she took the part of "Aunt Selina," and "Mrs. Eichorn" in the London run of Mrs. Wiggs of the Cabbage Patch. However, for the past few years she has devoted her time to writing, produc- ing and managing plays, and her affiliation with the Neighborhood Playhouse, the Washington Square Players and the The- atre Workshop, is too well known to re- quire special mention. She was also ap- pointed organizer for the Drama League of New York City, and was the founder of the Three Arts Club in Chicago. Miss Griswold has written a number of successful plays, of which Billy's First Love and His Japanese Wife, with her latest play, The Haunted Chamber, are shortly to appear in book form, published by Samuel French. She has had several tentative offers to consider taking up act- ing again, but now that she has made her appearance on the screen it is to be honed that she will shortly be seen in other future productions. Exhibitors Pleased with Our Features, Announces Pioneer Telegraphic reports, from all exchanges of the Pioneer Film Corporation, received at the home office in New York, tell of the enthusiastic reception on the part •£ exhibitors in all sections of the counti ? of the new features which carry the Pio- neer seal and which represent the cost- liest product acquired by the Pioneer Film Corporation for national distribution. First run bookings on the new releases are coming in at a fast pace, acording- to advices which have reached the home office, and which also record an enthusias- tic feeling on the part of exchange man- agers and salesmen who are experiencir : little or no difficulty in placing the 1 neer features in the largest fir houses because of the strength of' ductions themselves and the fact ti. array of stars has been assembled in t tically every production. For instance, Indiscretion has Florem Reed in the leading role and supporting her are two film favorites, either one ca- pable of carrying the feature himself and guaranteeing a capacity audience to every exhibitor. They are Lionel Atwill and Gareth Hughes. The former will be re- membered for his work on Broadwav starring in David Belasco's production "Deberau," while Gareth Hughes is a rec- ognized film star and a favorite of mil- lions of people. So far as Florence Re"ed is concerned, her work in Indiscretion is said to be the best of her brilliant screen career and the indications are that this feature will play more theatres throughout the country than any produc- tion yet distributed by Pioneer's national distribution forces. In scores of instances theatres which were closed for the summer are opening up with Indiscretion. Beyond the Crossroads, which, under all probability, will follow Indiscretion, has Ora Carew as its star and, in this in- stance, Pioneer scores another success through the distribution of this feature which is a tense drama and which has been given master presentation. More than usual interest is being cen- tered on the scheduled release of Oh, Mary, Be Careful, in which production Madge Kennedy stars. So far as Miss Kennedy is concerned nothing need be said other than the fact that she appears in a role which delightfully suits her highly* artistic talents and those who have seen the private screenings of the picture re- gard Oh, Mary, Be Careful as Miss Ken- nedy's perhaps the best comedy in which she has appeared. Another feature which has all the ear- marks of being a sensational hit is The Forgotten Woman, in which Pauline Starke is featured. This photoplay is a Sargent production and was made at a cost exceeding $250,000. It is a gripping- drama in six reels with action from be- ginning to end — action of the kind that will delight and hold the interest of every class of audience. * Preceding the release of The Forgotten Woman will be A Millionaire for a Day, produced by Guy Empey and in which production he ap- pears. A Millionaire for a Day is a comedy drama and has been characterized by critics as Guy Empey's best work. The release of this picture is being waited for by exhibitors with marked interest. Mr. Empey has thousands of followers in every community and there is every rea- son to believe that this production of his will be acclaimed for its meritorious en- tertaining qualities, states the Pioneer an- nouncement. 970b EXHIBITORS TRADE REVIEW Volume 10. Number 14. Arrow to Release Four Society Dramas During Next Season W.. E. Shallenberger, president of Arrow Film Corporation, announced this week for release a series of four society dramas featuring Grace Davison, with Ralph Kellard and Julia Swayne Gordon. The first of these dramas will be Love, Hate and a Woriian, to be announced next week to the trade. Love, Hate and a Woman was di- rected by -Charles T. Horan and pro- duced by J. G. Pictures Corporation. Announcement of this forthcoming series is another indication of the greatly enlarged scope of Arrow activities, and it one of a list of coming announcements tech will stir the trade. Arrow plans ■Btejaady far advanced on a number of Pflfi' ' »ctive_ features which will be un- fecial advertising campaign based jk'-i increased activities of Arrow Film ■bration is being conducted in this W other trade papers. Response to the first announcement has been almost with- out precedent, and Dr. Shallenberger's large office force has been taxed with the correspondence from independent ex- changemen and exhibitors. independence is the keynote of Arrow announcements, for Arrow is the largest and oldest of the independent distributing companies. Widespread approval voiced Fy .leading exhibitors and exchangemen is an indication of the importance with which this independent organization is viewed in motion picture circles. "The amazing response to our first big announcement," said Dr. W. E. Shallen- berger, "is splendid testimony to the ad- "Birth of a Nation" to Be Sent Out Again Announcement from the offices of the Epoch Producing Corporation yesterday clinched the fact that D. W. Griffith's initial great screen spec- tacle, The Birth of a Nation, is to be sent on tour of the country this sea- son. When the phenomenal revival of this American institution took place last Spring at the Capitol Theatre, it was followed by so many insistent demands for return dates that con- ferences have been in progress since between H. E. Aitken, president of the Epoch Company, which controls this piece of film property, and D. W. Griffith, the producer of it. As a result a plan has been mapped out by which the country can be cov- ered in the shortest possible time. J. J. McCarthy, general manager for the Epoch Company, with offices at 807 Longacre Building, New York City, will have charge of the details of routing and directing the tours of the various organizations which start out early next month to again pre- sent the great screen success in ter- ritory where it has not been seen for several years This is the first time a revival of such an important piece of film property has ever been under- taken upon a broad scale, and it is quite likely that its success will mean the bringing out of other famous sub- jects which have not been seen by the ever new and gTowing host of film fans in America. vertising value of the motion picture trade papers. Also, with due modesty, it is a bit of a compliment to ourselves as well, for it shows a marked appreciation of our efforts to lift this independent com- pany to the highest plane of service and value-giving in the picture world. "We, ourselves, know the rigid stand- ards by which Arrow pictures are judged before we accept them for distribution. The flood of answers to our advertising shows pretty conclusively that these high Arrow standards are also recognized both among exchanges and exhibitors. "Arrow plans include activities in every field of motion picture entertainment. Fifty-two comedies a year, four red- blooded dramas from the virile pen of James Oliver Curwood, four ultra society productions featuring Grace Davison — these are only a few of the big Arrow accomplishments. More are to .be an- nounced in the weeks to come." "Face of the World" Is Next Willat Release The Face of the World, Irvin V. Wil- lat's third independent production for Hod- kinson release, was previewed by the of- ficials of the company on Thursday, June 16, and all were unanimous in declaring it to be one of the greatest productions which this director has brought to the screen. The two featured players are Barbara Bedford and Edward Hearn. Arrangements are now being completed by Hodkinson for an intensive advertising and exploitation campaign on The Face of the World. C. A. ("Doc") Willat, president of Willat Productions, Inc., who is in New York at the present time, has just pur- chased for his company Fifty Candles, a Saturday Evening Post story, by Earl Derr Bjggers, which will be their next production for Hodkinson release. The Running Life of Film The running life of film depends on the durability of the transparent base which is coated with the emulsion. The base manufactured in America — by the Celluloid Company of Newark, New Jersey — has been proven in service for more than fifteen years to be the most trans- parent and the most durable. It has been used for hundreds of millions of feet of film, coated by leading manufacturers of raw stock here and abroad. That is why this Independent American -made Base IS USED EXCLUSIVELY BY BAY STATE FILM COMPANY Sharon, Mass., U. S. A. Distributor COMMONWEALTH INDUSTRIAL CORP'N. L. GEVAERT & CO. Antwerp, Belgium U. S. Distributor THE GEVAERT CO. OF AMERICA, INC. Bryant 6069 Bryant 6808 220 WEST 42ND ST., NEW YORK CITY Phone: Bryant 1642 117 WEST 46TH ST., NEW YORK CITY September 3, 1921 EXHIBITORS TRADE REVIEW 971 M. P. Patronage Moves Eastward, Observes Warren "The Pacific Coast region has been the white spot on the map of the United States, not only in motion pictures, but in ■other economic and industrial lines throughout the present summer," says F. B. Warren, president of the corporation bearing his name, upon his return from a six weeks' trip throughout the West, with stops at Salt Lake, Omaha, San Francisco and the Bay cities, Chicago, Cleveland and many other points in be- tween. "Motion picture patronage in California this summer has shown a very slight de- crease over the year before, despite all claims to the contrary by uninformed per- sons in the East. The seats of picture pessimism have been found in two places — in the studios in Los Angeles, where productions came to a virtual standstill through previous over-production, and in New York, where many distributors with low-grade products on their hands found it growing increasingly difficult to unload stuff on the exhibitors. In areas like Texas, Louisiana and Oklahoma their feel- ings cannot be classified as pessimism. Those sections have suffered from an even more depressing weather condition than is ■customary, and they have slumped as they always have and always will in summer. "In Los Angeles, Sid. Graumann has had one of his best summers; not his best, but one with which he is satisfied. Fred and Roy Miller have had a good summer at the California and the Miller; Mack Sennett has had an exceptionally good summer at the Mission. Abe Gore and Sol Lesser have done well most of the summer with their Kinema and when they ran info a little streak were wise enough to close the Kinema for long anticipated improvements, reopening quickly to good business. "In San Francisco Turner and Dahnken have played to excellent business at the Tivoli and in their chain of theatres in the State, with possibly one or two ex- ceptions. Their state of mind on the busi- ness actual and prospective may be un- derstood when it is stated that the T. and D. Junior chain of theatres is being con- stantly increased. Eugene Roth told me that the volume of patronage in the Para- mount-allied houses under his dominion has been quite satisfactory, and he then stated what many other exhibitors are telling me, that the public is growing more and more sensitive every day in its choice of picture entertainment and is shunning both themes and personalities that it does not like. He places the blame in its proper proportion upon pictures lacking in appeal and power. The Roth theatres are open to product other than Paramount pictures, and his selection of such outside pictures is broad-minded and not subject to the policies of competitive phases of the industry. "M. L. Markowitz of the Strand, book- ing from several sources, has had a profit- able summer, and I should judge that the price he has just paid for The Three Mus- keteers is the highest film rental ever paid in the city of San Francisco. Louis Green- field of Kahn and Greenfield, controlling several downtown second run theatres of much more than second run importance in their city, has had a good summer, and so have Ackerman and Harris. This latter organization, in association with Marcus Loew, has two tremendous theatres near- ing completion in Los Angeles and San Francisco, respectively. Martin Beck and associates also are building a great Junior Orpheum in each of these two cities, which probably means a combination of vaude- ville and pictures like that which made Famous Players Pay Quarterly Dividend The Famous Players-Lasky Cor- poration's consolidated statement (which includes the earnings of sub- sidiary companies owned 90 per cent or more) reports for the half year ended June 25, 1921, net operating profits of $3,078,697, after deducting all charges, including Federal income and excess profit taxes and reserves for same. After allowing for payment of dividends on the preferred stock, the above earnings are at the annual rate of $26.04 cn the 206,849 shares of common stock outstanding in the hands of the public. At Monday's meeting of the Board of Directors the regular quarterly dividend of $2 per share on the com- mon stock of the company was de- clared payable October 1, 1921, to stockholders of record at the close of business September 15, 1921. the Orpheum State-Lake Theatre, Chicago, the most profitable theatre enterprise in the United States. Sid Grauman, in as- sociation with the Zukor interests, is building a whale of a theatre, the Metro- politan, in Los Angeles, and his operation of three Zukor-allied houses in Los An- geles means that he will have to go out- side to other companies for at least some feature productions. This is likewise the case in San Francisco, where the new Roth Granada will have the Paramount affiliation four houses in the heart of the city. "In a part of the far Northwest there has been an industrial recession in a few cities, notably in Butte and Tacoma, and these recessions are valid and understand- able. But in the main the Jensen and Von Herberg cities are thriving and that im- portant chain of theatres is playing to good business at levels in excess of the average at this season of each year. "In Salt Lake George Mayne, an old- timer in point of service in this industry, tells me that Mr. Swanson and himself are well satisfied with the summer patronage they have had, despite the fact that the copper shut-down at Bingham, Utah, has made itself felt as it always does in Salt Lake City, and despite the state of the wool market. "The Goldberg Brothers in Omaha, quite accustomed to feeling the effects of a Nebraska summer on their several large theatre enterprises, have made a summer satisfactory, themselves, on the direct statement of Harry Goldberg to me, and as evidence of their satisfaction they are building another very large theatre to open in mid-winter. This house will not supplant or close either of their present houses. "Two months ago when the majority of the producers and distributors in New York were starting their annual yellow whine about conditions, I took occasion to advise exhibitors not to reduce their ad- mission prices, saying that at present ad- mission levels they were giving the public more for their money than they could buy in any other line in the world. I ad- vised them, based upon what I knew to be sound economic argument, that it would be better to mortgage their theatres to foot temporary losses than to cut admis- sions. This advice was resented in certain directions. On the days that I gave this advice Aaron Jones used quarter-page advertisements in the Chicago dailies to announce reduced admission levels in all of his theatres. Jones is one of the shrewdest operators in this business, and his action looked to be more conclusive than any advice from a New York dis- tributor. But the thing that is not gen- erally known is that after a few weeks Mr. Jones restored his prices to their for- mer levels and they are now going to stay. He yielded to the influence of some hellish weather in Chicago and made the cut. The public did not come in larger vol- ume at lower prices. The weather changed abruptly for the better, patronage re- vived instantly and up went the Jones, Linick and Schaeffer prices at once. Mr. Jones said to me last week, 'I was wrong in reducing prices and realized it almost instantly, so I put them back and they are going to stay.' At this time the Jones, Linick and Schaeffer operations are of a greater magnitude than ever before in the history. Nathan and Max Ascher have, with the exception of the one hot spell that wrecked patronage in Chicago, had a good summer over their circuit, and biT~; ness is now attaining normality. "It is not often that I care to prediction in this business, buJ one that I am going to make: "The time is coming within tht year, or two years, when 5000 motioi. ture theatres in the United States lock the front doors on June 14 and ket. them locked until Sept. 1 or 10. They won't buy a picture or show a picture in that time. Theatres doing this will have to pay rent to landlords, or, if owned by their management, will have to charge up rentals for this closed period. They Will also have to pay taxes, and interest o investment. And that is not all. They wil escape staff overhead, film rentals, ad- vertising and exploitation overhead. And they will escape running at a heavier loss each week than the loss incurred by clos- ing up and going out of business for the summer. This is going to happen in ter- ritories where oppressive heat is inevita- ble. Owners are going to stop fighting the elements. If certain exhibitors lack the money to take such a loss they are going to the banks and give their notes and borrow their summer losses, take the blow all at once in June and spend a happier summer than they have ever spent before. "As a distributor I can say that those exhibitors who did close in this manner for cause will be better customers of the distributing companies when they reopen than they are when they stay open and go through hell to meet their payrolls. Distributors and producers are going to learn, and if they don't learn Wall Street and banks are going to make them learn, to cut down production and to make and release fewer pictures in the summer months. This will enable the retail the- atre outlets to absorb the market supply of pictures. Nearly every unpleasant problem that confronts the motion picture industry is manufactured and brought into being from within x the industry itself. Outside forces exert very little effect upon the motion picture industry. It is the plotting, conniving, greedy inside force that keep up the picture turmoil and give the industry its lack of good standing in the industrial society of the country." Jack Hoxie 011 Final Leg of Successful Trip Jack Hoxie, Arrow's cowboy star, after spending 11 weeks on a personal tour throughout the country, is on the last fort- night of his personal appearance. At last reports he was heading for Seattle, Wash., where he will be the guest of the Arrow Photo Plays Co. After finishing in Seattle and a few other spots in the Northwest, he will head back home to Los Angeles, where he will begin work immediately on his next West- ern feature. 972 EXHIBITORS TRADE REVIEW Volume 10. Number 14 Brunet Sounds Note in Future Policy of Pathe "While Pathe Exchange, Inc., will con- tinue to specialize in short subjects, with a distinct ambition to offer the trade the very best in this division of films, it also has some deals pending for product of other nature the details of which will be divulged when entirely closed. There are also some important deals pending for ad- ditional short subjects which we hope will further increase the average excellence of our present short subject product." This significant statement was made by Paul Brunet, president of Pathe Exchange, Inc., who returned from Paris, Aug. 13, ^Hgorated from the rest he obtained fol- ' nVthe closing of the deal whereby the «ao stockholders and the present fcjgii management have taken over vA Pathe Exchange from Pathe . of Paris. Brunet made it very plain in his i-'ment that Pathe Exchange under its American control will assume in- creased activity, and since there is no ■"'change in the active management the pol- icy of the company will continue to be . the leading independent distributor of mo- \^ion pictures in the United States. "Pathe Exchange, Inc., has at its dis- an?sal," said Mr. Brunet, ''practically un- ar nited capital for the carrying out of all __5°.s present plans. In addition, when the new financing has been completed it will be provided with even more liberal capital facilities, with the expectation that, as the industry develops, as it certainly will, Pathe will also expand and be enabled to maintain its leadership in the independent distributing field." Commenting on the business situation in the United States, with which he kept in the closest touch during his stay abroad, Mr. Brunet noted that it was not very good, from the film and exhibitor standpoint. "But any normal year having an exces- sively hot summer, such as we have had this year," Mr. Brunet explained, "can- not avoid a considerable slump. Of course, there is no denying the fact that general business conditions had been growing steadily more acute until it reached its apparent crisis early in the summer. Nat- urally, this made itself felt at the box offices of the nation's theatres. These were factors that no industry could con- < trol or prevent, and over which we should not -feel unduly pessimistic. "The foreign film and exhibiting busi- ness, while slowly improving just now, has been in even worse shape than our American situation. "Furthermore, the slowing up of busi- ness in the American film world has its compensations, now that the situation is clearing up somewhat and cooler weather is again with us, as no longer is the in- dustry confronted with the over-produc- tion that existed throughout the past three or four years, and the exhibitor will not find himself face to face with as much competition as would have been the case had the slump been forestalled another year or two. "It is also quite obvious that the exhib- itor on every hand has been lowering his operating costs to meet the present situ- ation, which places him in a most advan- tageous position, with increasing fall and winter box office receipts in the offing." Questioned about the much discussed invasion of foreign films, Mr. Brunet is of the opinion that the average foreign production cannot possibly bear up under competition with the excellent American product. "Of course, there will be an occasional foreign-made product," Mr. Brunet cites, U. S. Soldiers and Sailors Praise Ray "What type of pictures do Uncle Sam's soldiers and sailors, his fight- ing men, like best? Pictures that show life as it is really lived, that are virile, human, 'homey'; with a touch of adventure if it be not ex- aggerated; of mystery if the situa- tions presented are logical; of com- edy if the element of the ridiculous is not overdrawn. What is live, wholesome, probable, by its very nature carries an appeal to the healthy masculine man." This conclusion has been reached by John C. Ragland, vice-president and general manager of Arthur S. Kane Pictures Corporation, after sifting a mass of information which he has been collecting recently. He considered the question pertinent because of the rapidly increasing importance of the place accorded motion pictures in entertainments given for officers and men of both services. His answer is based large- ly on letters which have been pour- ing in upon him in great numbers from the recreation and educational officers of the army and navy at posts and camps in every part of the country and on warships in Amer- ican waters. Mr. Ragland was assisted, too, in arriving at his conclusions by the heavy and growing demand for Charles Ray features for army and navy programs. Besides West Point, where the Ray pictures are ever popular, there have been re- peated showings of this star's films in recent months, according to the Kane general manager, at Fort Crook, Neb., Camp Eustis. Va., Camp Meade, Md., Fort Monroe, Va., Fort Plattsburg, N. Y., Fort Logan, Colo., Camp Knox, Ky.. Fort MacArthur, Cal., and Camp Dix, N. J., to mention only a few from a long list. "that will do exceptionally well on the American market, but these will be few and far between. The American market need give itself no concern about any damage to its best interests because of this so-called 'foreign invasion.' " Mr. Brunet stated that he enjoyed his visit with Mr. Rudyard Kipling very much, and that he also had a very enjoyable visit with Lord Beaverbrook. He was also pleased to observe that the Pathe Cinema enjoyed comparatively the same splendid reputation in England that Pathe Ex- change, Inc., boasts in America. Pressed for his impression of general business conditions, Mr. Brunet seemed loath to express himself, but demon- strated his keen grasp of the world situ- ation when asked about the Silesian ques- tion, disarmament and European debts to this nation. "The Silesian question seems to be the most important to be finally set- tled before very much progress can be made in the adjustment of the larger is- sues," he observed. "While I believe all of the European nations are keenly favor- able to a big reduction in armament, none seemed inclined to take the lead in this matter, and believes that Uncle Sam, through President Harding's call for a dis- armament conference, has taken a very happy step in the right direction. This step will no doubt result in an agreement whereby the huge sums of money now be- ing spent by all nations for army and navy maintenance will find its way into business and will have the effect of sta- bilizing conditions." Mr. Brunet does not believe that this country can enjoy a full measure of pros- perity until their customers' — the foreign nations' — buying power has been rehabili- tated. "Under present conditions in Europe it is utterly impossible to expect these na- tions to pay their debt to this country hurriedly and at the same time buy of our exports in great quantities. "Liquidaton in America seems to have been pretty well completed, as is evidenced by the unusually good bank statements. Thus this nation, as a manufacturer and producer, has ample capital, but until its customers' — the foreign nations' — purchas- ing power has brought about a little bet- ter equalization of exchange rates the United States cannot expect entire absorp- tion of its products." Mr. Brunet does not believe, however, that "these general and international con- ditions play a very important part in de- termining the prosperity of the film and exhibiting business in this country because with the considerable evidence of great amounts of money in circulation, the en- suing season is very certain to be a very prosperous one for all units of the indus- try that have taken advantage of the recent slump to put their house in busi- ness-like order," he concluded. Hayakawa Denies Propaganda Rumor Sessue Hayakawa has issued an un- qualified denial of a statement which ap- peared some time ago in trade journals to the effect that he was behind a move- ment to have Douglas Fairbanks and Mary Pickford go to Japan to make pictures for use as Japanese propaganda. R. J. Tobin, general director of produc- tion at the Hollywood studios of the R-C Pictures Corporation, has sent the follow- ing telegram to the home office in New- York which should put an end to further rumors : "Hayakawa indignantly and emphatically denies report negotiating Japanese Propanganda Pictures be made by Pickford and Fairbanks. Brands them ridic- u'ous and untrue. Has heard rumors repeatedly in New York, Washington and here. Pickford and Fair- banks brand the story as absolutely untrue. Haya- kawa has conducted an extensive investigation and finds the origin of the stories near as he can dis- cover originated from reports from ( 'hicago new s- paperman probably based on the story that Pickford and Fairbanks were going on a world's tour and added Hayakawas name owing to the fact that he was a Japanese. Hayakawa says he is too busy on his present production plans at Robertson-Cole studios- to be bothered constantly denying such baseless re- ports." R-C Book-a-Week Campaign Gaining Many Recruits The manner in which exhibitors in first- run houses throughout the country are falling in line for Robertson-Cole Pictures Book-A-Week campaign is highly gratify- ing, according to Charles R. Rogers, gen- eral manager of distribution for Robert- son-Cole Pictures Corporation. . "Reports from every exchange in the or- ganization show an extraordinary increase in full week bookings of Robertson-Cole Pictures," Mr. Rogers says, "with a greater proportion of first-run houses booking one production for a solid week than in any other year of the organiza- tion's history. "There is also an unusually large num- ber of bookings of two pictures for a split week program, which is extremely gratify- ing. The steady increase of bookings, and the average increase of the runs speaks very highly of the growing appreciation of the merits of Robertson-Cole Pictures in the minds of both the exhibitors and the public at large. "From present indications our bookings for Robertson-Cole Pictures during Sep- tember will run far and away ahead of any corresponding period in the history of the organization." I EXHIBITORS TRADE REVIEW Volume 10. Number iington Turns Out to Witness "Four Horsemen" I Official and diplomatic Washington urned out for the special showing of hanez's The Four Horsemen of the Apocalypse, the Rex Ingram production lor Metro, when it was given Monday jght as the feature of the Midsummer light's party of the National Press Club 'ost, American Legion, at the Marine racks parade ground. An unprece- .jted background was furnished for the picture through the social brilliancy of the occasion. The guests included distin- guished representatives of the diplomatic corps, Congress, the army and navy and administration officialdom. The Spanish ambassador, Senor Don Juan Riano y Bayangos and his suite, were guests of honor. The guests were received by the Press Club committee that included Joseph M. Heller, Frank A. Con- nolly, W. A. Du Puy, Victor C. Kilberg and G. K. Shuler, who, as an army cap- tain, was probably the most decorated ; man in the services. Jack S. Connolly had arranged for the showing of The Four Horsemen through the courtesy of Metro Pictures Corpora- tion. Its vivid picturing of the war ap- peared to make a deep impression on the audience. "I wish to congratulate everyone con- cerned with the production," said Senor Riano. "It is a production that accu- tely reflects the spirit of the master- ce of our greatest Spanish writer, •or Ibanez. I was particularly im- ^ed by the fine scenario of Miss June cAis and the excellence of the photog- , aphy." The photographer was John F. / Seitz. Selznick's Fort Lee Studios Are Busily at Work Having declared that "Forty from Selz- nick" shall mean nothing less than com- plete fulfillment of a promise to exhibit- ors, Lewis J. Selzni-ck is making advance preparation for the completion, in ample time, of all productions he has lately cata- logued in his trade paper announcement. While Myron Selznick, vice-president in charge of production, is away on a trans- continental trip with Sam E. Morris, 'vice- president and general manager in charge [ of distribution, there is no cessation of studio activities in Fort Lee, N. J., where, cor the present, Selznick attractions con- :nue to be produced. iThere are right now productions fin- jied and largely cut and edited in num- irs sufficient to keep the Selznick sched- e running until well into next year, still }i producing staff goes on piling up at- y'actions for the purpose of obviating any possibility of a break in the announced Selznick distribution schedule. Owen Moore soon begins on his Henry A. Lehrman comedy: Elaine Hammerstein is taking a fortnight's vacation previous to pitching: into her future activities, while Conway Tearle and Eugene O'Brien are A portion of Martin Johnson's party with whom he entered parts of Borneo photographing "Jungle Adventures" busy with actual production. At least two companies are always busy. The Selznick directors are making some new records for "camera days" utilized on production and thus the process of speeding up is facilitated by the methods Myron Selznick employs in giving a pro- duction every day it requires and not one day of extra expense in addition. On Aug. 20 Conway Tearle finished A Wide Open Town and started, on Monday, Aug. 22, another Ralph Ince production with only one Sunday's rest between pictures. The Referee, based on a story recently concluded in the Red Book, is the new Tearle picture which Ralph Ince is direct- ing. As its title indicates, the prize ring will contribute a dominant element to the story, and as both Tearle and Ince are "fight fans" they are finding themselves in their element. Eugene O'Brien, under direction of Rob- ert Ellis, finished the production of Chiv- alrous Charley on Tuesday, Aug. 23, and at once began under direction of Alan Crosland the screening of A Prophet's Paradise, in which the popular Selznick star will play the role of a prince of Arabia. Elaine Hammerstein has her next work cut out for her in Why An- nounce Your Marriage, production to be- gin as soon as Alan Crosland finishes the O'Brien picture and is at liberty to direct Miss Hammerstein. Beyfuss Books His Feature into New York Capitol In a recent interview Alexander Bey- fuss stated, in connection with his new enterprise: "Exceptional is preparing to announce, not what it intends to do, but what it has already done." That he meant this in every sense of the word is fully borne out by the state- ment now issued by the Exceptional Pic- tures Corporation from its headquarters at 1540 Broadway. New York City, which follows closely upon the recent an- nouncement of the election of Mr. Beyfuss as vice-president and general manager of the organization. Information is given out that two fea- tures are already completed, the first of which Martin Johnson's Jungle Adven- tures is scheduled for release in October. But what is even as important as the an- nouncement of finished product is the fact that Martin Johnson's Jungle Adventures is booked for pre-release showing at the Capitol Theatre, New York, where it will be the stellar attraction for the week commencing Sept. 11. Bosworth Initial A. P. Feature Is Ready Word was received at the office of Asso- ciated Producers, Inc., this week of the completion of the initial production of the Hobart Bosworth Productions, Inc. Blind Hearts is the title of the feature with which this new company will make its debut in the producing field, and Mr. Bos- worth, who is starred in it. has pronounced it the most satisfactory picture from all angles in which he has ever appeared. Returning from Europe On Aug. 24 Abe Stearn, treasurer of Universal, and his brother Julius Stern, president of Century comedies, will leave London to board the S.S. Olympic at Plymouth bound for New York. This culminated a three-month trip abroad, di- vided between business and pleasure, and in which time Abe and Julius Stern gave the foreign markets a great deal of thought in regards to comedies. As stated in two of his letters, Julius Stern, pointed out Europe is hungry for comedies, and it is his plan to create a bigger market over there. CUT THE COST OF YOUR INSURANCE WE CAN DO THIS FOR YOU, AS WE HAVE FOR HUNDREDS OF OTHER OHIBITORS. HANCOCK CO., Inc., 5 Beekman Street, Nev\ York, N. Y. KNCMSJVE INSURANCE REPRESENTATIVES, MOTION PICTURE THEATRE OWNERS. **d id CAPITAL, BRICKS and MORTAR VS. INDIVIDUAL OWNERSHIP and SKILL - . ac- Vast capital, bricks and mortar build massive film laboratories, but only individual ownership of them plus skill in operation will create an institution capable of turning out quality prints. The more massive a laboratory and the more of them under one management, the more impossible it becomes to give their output that personal attention which only an individual owner can give. One great raw stock manufacturer may control three great laboratories, but he can't spend sufficient time in them to guarantee that quality which independent ownership insures. No matter how long established, or how large a laboratory may be, how perfect its machinery, how low its price, the personal attention of the men wdio own the laboratories and are themselves trained laboratory experts is the guarantee of high quality and real service which we offer to Independent Producers. Every worker in our organizations is selected because of his individual efficiency. They are the best in the industry. And upon the owners of each laboratory rests the responsibility of finally passing judgment upon the skill of his workmen and the quality of the output. They are not harnessed to, or subsidized by, manufacturers of raw stock or any others. ALLIED FILM LABORATORIES ASSOCIATION, Inc. Biograph Company Eclipse Film Laboratory National Film Laboratory Claremont Film Laboratory, Inc. EvanS Film Manufacturing Company Nick's Laboratory Craftsman Film Laboratory „.,_,, _ . _ •. ... T , T Cromlow Film Laboratory, Inc. Film Development Corporation Kcpublic Laboratory, Inc. Dobbs Laboratory Nicholas Kessel Laboratory Rex Laboratory, Inc. 974 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Hugo Riesenfeld Gets Post Nature Films for Runs Under a contract signed last week by Hugo Riesenfeld with the F. B. Warren Corporation the entire 1921-1922 series of the Post Nature Pictures will have their Broadway first run presentation for the next twelve months in the Criterion, Rivoli and Rialto Theatres, owned and operated by the Paramount company. Dr. Riesenfeld has contracted for "run" en- gagements on the Post pictures at any one of his houses and for day and date presentations in any two or all three of his important institutions. My Barefoot Boy, the first of the Post Nature Pictures ^_^to be released on Sept. 4, through the Warren offices already played a five weeks' engagement at the Criterion Theatre. Announcement of the release dates and titles of seventeen of these popular little tabloid productions is made as follows : Sept. 4, My Barefoot Boy; Sept. 18, Ramblers Three; Oct. 2, A Bit Old Fash- ioned; Oct. 16, Puppy Days; Oct. 30, Robinson Crusoe Hours; Nov. 13, My Rural Relations; Nov. 27, The City; Dec. 11, A Winter's Tale; Dec. 25, he Voy- ageur; Jan. 8, The Way of a Teacher; Jan. 22, An Auto Motive; Feb. 12, The Lamplighter; Feb. 26, In the Great North; March 12, The Lone Indian; March 26, Bare feet and Furfeet; April 2, The Loiterer; April 9, Lafayette Natioival Pre-releases will be played on the Post Nature Pictures by more than a score of the nation's largest theatres. 44 Cameron of the Royal Mounted" Ready on Dec. 25 So impressed were the officials of the y W. W. Hodkinson Corporation, with the s ^possibilities of The Foreigner, re-titled God's Crucible, the distribution rights for which they recently acquired from Ernest Shipman, that they immediately entered into negotiations for Cameron of the Royal Mounted, another Ralph Connor story, also picturized under the direction of Henry McRae, who wielded the mega- phone for the first named production. Canneron of the Royal Mounted is listed . _ fox release by Hodkinson on Dec. 25, and P. in. Brinch, general sales manager of the Hodkinson Corporation, has declared that he confidently expects it to prove a "clean-up." Cameron of the Royal Mounted, said Mr. Brinch, "is a picture which contains Censors Approve "Birth of Nation" in Seattle When "The Birth of a Nation" was offered at the Blue Mouse The- atre, Seattle, about four weeks ago the negroes in the city worried the acting mayor so much that he called the censor board together with the idea that they should recommend that it be removed. Instead, the censor board approved the picture. The acting mayor then went over their heads and ordered it removed. John Hamrick, owner of the house, got out a restraining order to block this removal until the city council could meet. Their meeting time be- ing the last of the week, however, Mr. Hamrick was not willing to take the risk of having all his advertising in the Sunday papers wasted on the wrong picture, so he withdrew the restraining order and took off the picture after one week's run, resolv- ing to take the matter up with Mayor Caldwell on his return to the city. When Mr. Caldwell returned he called a meeting of the censor board at Mr. Hamrick's request, when they again unanimously approved the picture, and Mr. Caldwell thereupon wrote Mr, Hamrick a very courteous and cordial letter telling him that he now had all the authority he needed for the showing of "The Birth of a Nation" and that he, Mayor Cald- well, was in sympathy with its exhibition. Mr. Hamrick thereupon secured a brand new print, explained the whole affair through the medium of his screen and the newspapers and is showing the picture for an indefinite run. everything that the theatre-going public asks for in the way of entertainment. The cast is a truly splendid one, featuring as it does Gaston Glass, Irving Cummings and Vivienne Osborne, and the direction — Mr] McRae's — is remarkable for its in- sight into human nature and its technical perfection. Coupled with these two facts, one cannot overlook the utter grandeur of the scenic effects contained in this splendid production. Mr. McRae chose his locations very carefully before he be- gan to shoot and the results show clearly the time he expended, for some of the effects achieved are truly remarkable. With all the splendor of the Canadian Rockies for his backgrounds, Mr. McRae has succeeded in creating a production which will prove itself a veritable delight to the eye of every beholder." Broadside to Back Independent Month for R.-C. An elaborate broadside to back up its campaign for Independent Pictures Month has been issued by R-C Pictures Corporation and has gone into the mail for every exhibitor of motion pictures in the United States. This broadside carries a list of timely bookings for quick returns to exhibitors in September — Independence Month ; repro- ductions of the free accessories and ad- vertising aids that are issued with book- ings for "Book-a-Week" and Independence Month; reproductions of a number of comments in specific R-C Pictures by big and successful exhibitors; and synopsis and stories of a large number of R-C productions and releases. The broadside is illustrated with half- tones of the various stars and directors, and carries the message that R-C Pic-, tures Corporation is independent because it is not an exhibitor; it owns no motion picture theatre, it controls no motion picture theatre, it has no stock in any exhibiting concern, and it competes with no exhibitor in any part of the world. There is also a list of the branch ex- changes with the names of the execu- tives in charge and their addresses. It is a live and readable sales document. Elaine Hammer stein's Next Feature "Remorseless Feature The Select Exchanges are all provided with prints of Remorseless Love, the Elaine Hammerstein feature that is set for release as of August 10th. In many localities, particularly in New York City houses, the pre-release date will be im- mediate as this presentation is held by the Selznick organization to be a forerun- ner of the coming season's Hammerstein output in style and class of production, if not exactly in the type of its plot. As a matter of fact, Remorseless Love takes Miss Hammerstein into realms of picture playing wherein she has not pre- viously proceeded. Hitherto she has been shown as the heroine of "society" plots with fine clothes, heavy and elaborate set- ings and refinement of surroundings that go with the type of stories that light romance carries. Opposite Miss Hammerstein in the role of a mountaineer who has been refined by college life finds Niles Welch with a role that calls for snappy team work with the Selznick star and they enact some in- tensely interesting scenes with an effect that is declared to be altogether satisfy- ing. The supporting company has been chosen with an eye both to "type" and ability and the locations and settings have been selected to give the story an adequate and appropriate framing. "The Little Minister" is Betty Compson's Next Jesse L. Lasky announced in Hollywood this week that Betty Compson's next Paramount picture, to be started soon after the completion of The Woman in the Case, on which she is at present engaged, will be The Little Minister, Sir James M. Barrie's famous play, in which Maude Adams starred. E. A. Bingham has adapted the play for the screen and Penrhyn Stanlaws will direct. Thompson Buchanan will supervise the production. This will be the fourth Barrie play to be reproduced in pictures by Paramount, tha others being The Admirable Crichton, Cecil B. DeMille's Male and Female, Half an Hour and What Every Woman Knows, a William de Mille production. Carry Your Insurance at Cost ] The Theatre Inter-Insurance Exchange oper- ates on the Reciprocal Plan, whereby the large profit accruing to private stockholders under other insurance plans is saved and returned to the policy-holders who are carrying their insurance at the Exchange. For Information Write Theatre Inter-Insurance Exchange 137 South 5th Street Philadelphia, Pa. i Index to Reviews Will Be Found on Page 1007 September 3, 1921 EXHIBITORS TRADE REVIEW 975 Vitagraph Is in Field for Ind. Features It was announced at the Vitagraph headquarters this week that the Vitagraph company will distribute productions for independent producers, having finally completed the perfection of its elaborate exchange system at a cost approximating half a million dollars. It was rumored several months ago that Vitagraph was laying plans to take over the distribution of independent pro- ducers, and the officials of that company were approached with many propositions from independents, but at that time Vita- graph, while not denying the report, stated that they had no announcement to make. It is known, however, that some of the independent producers were told that the company was not quite ready to take this new step, and would not be ready until some new exchange buildings were completed and other branches made over to accommodate an increased vol- ume of business. In an interview this week, John M. Quinn, general manager of Vitagraph, stated that this work involving construc- tion and additional equipment, had been completed, and that Vitagraph was in a position to take over the distribution of the films of any independent producers who had a product worthy of Vitagraph's attention. "Will you handle short subjects?" Mr. Quinn was asked. "No, we are not interested in any sub- jects except those of a special production calibre," he replied. "These may be star features or all-star or non-star, or of any division whatsoever. We make only one condition, that they are of the highest class. "Vitagraph will not lend its name to the circulation of any other type of mo- tion picture. We would not be interested in the merely ordinary or average feature. The picture must have a real story, a known star, if it is a star picture, and preferably a well-known director. "This does not mean that we would not be interested in the small independent producer's output as well as those of larger ones. It means simply that the product must be good, better than the average and something of a special qual- ity about it. Nothing else will do." For the past three years— in fact, ever since the tenure of John M. Quinn as gen- eral manager of Vitagraph — that com- pany has been adding to its exchange system, putting up Vitagraph buildings in cities in which previously there were no Vitagraph branch offices at all, and making- over other exchanges to secure twice the available floor space and in many cases more than that. Ground for new buildings was acquired in Chicago, Dallas and Seattle, and Vitagraph buildings erected t RawO^-Mat — 77 o ■ UJ -use your pwn screen ac m > - ca the "best advertising medium at any price *- ' 50 RADIO MAT SLIDES $2, s - «t OS Accept no Substitute. J 1Z1W.42 1 • For Sale by all Leading Dealers on these lots, and a new branch opened in Oklahoma City after an extensive plot of ground had been secured and a modern exchange building constructed upon it Vitagraph now has another new exchange building in course of construction at Los Angeles. v In addition, from July of last year until May of this year branches in ten other cities were enlarged, and new and more commodious leased quarters were found for four other branches. When Vitagraph moved its administrative offices from 1600 Eroadway to 469 Fifth Avenue late last year, the New York branch which had for- merly occupied part of the sixth floor of the Broadway building moved to the tenth floor of that building and now occupies that floor. September Big Month for Pa I lie's Short Subjects Pathe reports that Independence Month is giving a strong additional impetus to bookings from its short subject and serial list. That list is so large and varied that several exhibitors in the same zone are able to enrich their programs from it. As a matter of fact, there have been no re- strictions on runs for some time on Pathe News, on JEsop's Film Fables, produced by Fables Pictures, Inc.. and on Topics of the Day, produced by Timely Films, Inc. The advent of Independence Month has brought about an extra volume of orders for all of these subjects. There is also eager acceptance of the Harold Lloyd one-reeler comedy reissues, ten in number, being released weekly. In this connection there seems to be signifi- cance in the fact that the Gaylord Lloyd comedy series of one-reelers, made some- what on the lines of these reissues of his celebrated brother's highly effective short comedies, are being heavily booked throughout the country. The same good fortune is being shared by pictures in the Tom Santschi, The Adventures of Bill and Bob and the Holman Day series. Right at this time of Independence Month enthusiasm the Pathe announce- ment of the forthcoming release of a series of three Major Jack Allen Wild Animal Pictures, produced by Adventure Films, Inc., is bringing generous response from exhibitors. The first of these, Net- ting the Leopard, is scheduled for release on Sept. 25. Pathe Review also increases its large circulation as the standard periodical of the motion picture screen, while Pathe serials never enjoyed, in all their suc- cessful career, such wide distribution as at the present time. The list — exclusive of Hurricane Hutch, to be released on Sept. 25 — numbers fourteen, all of them in active demand. No less than a score of successful Pathe features — not includ- ing the latest widely welcomed production, Rudyard Kipling's Without Benefit of Clergy — all have their share in the cele- bration of Independence Month. Forrest Halsey Author of Two Broadway Features Forrest Halsey, the well known author and scenario writer, will have the distinc- tion of having two successful screen plays on Broadway this month. The first of these, Disraeli, a United Artists' production, starring George Ar- liss, who appeared in the original stage production, had its premiere at the Strand last week, and the second, The Wonderful Thing, a First National production, star- ring Norma Talmadge, will follow Dis- raeli. Marion Da vies' Latest Feature Is "Enchantment" Cutting and titling of Enchantment, a forthcoming Cosmopolitan Production starring Marion Davies, has been com- pleted ■ at the International Film Studios. Enchantment is an adaptation by Luther Reed of Frank R. Adams' story, Manhan- dling Ethel, that appeared in Cosmopoli- tan Magazine. Enchantment, directed by Robert G. Vignola, his first picture since the Woman God Changed, is a story of a young soci- ety girl who fancies her charms are more powerful than Cleopatra's, Ninon de Len- clos' or any other historic charmer. Her father, disgusted with her airs and her ^ lack of a sense of proportion, determines J0(j to teach her a lesson. The father chooses icture, Rent Free, which Elmer Rice idapted from the story by Izola Forrester md Mann Page. This picture marks the irst individual directorship of Howard Hggin, who for a long time was produc- ion manager for Cecil B. DeMille. Lila _,ee is leading woman for Mr. Reid and he cast includes Henry Barrows, Ger- rude Short, Lillian Leighton, Clarence Jeldart, Claire McDowell and Lucien ^ittlefield. Frank E. Woods is supervis- ng the production. Jack Holt, Paramount's new star, also >egan Mc-.day on The Call of the North, >y Stewart Edward White, the original lovel being called Conjuror's House. rhe book was dramatized under its pres- >nt title and Robert Edeson appeared in t on the stage. Jack Cunningham has vritten the screen version, Joseph Hena- >ery is directing and Rollin Sturgeon is iupervising. The story deals with life in he Hudson Bay. district and is filled with ixciting action of the outdoor type which s so well suited to Holt's abilities. Another to start work Monday was rhomas Meighan, who had just arrived in loilywood from New York a day or two jreviously. His picture is George M. Cohan's romantic stage comedy, A Prince Vhere Was, the scenario being by Waide- nar Young. Tom Forman is again di- 'ecting Mr. Meighan and Frank E. Woods s supervising the production. Lois Wil- son is leading woman and the supporting ?ast includes Sylvia Ashton, Nigel Barrie, Charlotte Jackson, Arthur Hull, Guy j»liyer and Fred Huntley. Ethel Clayton was scheduled to start on :he 22nd on Olga Printzlau's adaptation )f Eugene Brieux's play. The Cradle. lulia Crawford Ivers will supervise the production, but the name of the director i-id not been announced nor had the cast Hodkinson Denies Break with Pathe When the attention of Mr. W. W. Hodkinson was called to the state- ment in last week's "Variety" to the effect that hereafter the Hodkinson Pictures would no longer be released through Pathe, he authorized the following denial: "There is absolutely no ground for the statement that Hodkinson Pic- tures will hereafter be released on the State rights market and with- drawn from the Pathe organization. Our contract for physical distribution through Pathe still has considerable time to run. "We have entertained no thought of abandoning our own organization, and therefore we have made no plans for releasing our product on the State rights plan. Certainly at a time when we are preparing to release the most impoitant group of pictures we have ever assembled, it would hardly be conceivable that we would change our present plan of operations." been fully chosen, according to the last advices received from the Coast. Work is drawing to a close on Betty Compson's picture adapted' by A. S. Le Vino from Clyde Fitch's play, The Woman in the Case, which Penrhyn Stanlaws is directing. An interesting announcement regarding Miss Compson's next picture is expected in a short time. Roscoe (Fatty) Arbuckle, at last re- ports, was riding through various South- ern California railroad junctions on a specially chartered freight train, making scenes under James Cruze's direction for Freight Prepaid. George Melford is ap- proaching the end of his desert produc- tion, The Sheik, in which Agnes Ayres and Rudolph Valentino are featured. William de Mille is about ready to start filming Miss Lulu Bett, Zona Gale's New York stage hit, based upon her own novel, and Cecil B. DeMille is again marshalling his forces preparatory to starting about Sept. 1 on his next special production. Warren Corp. to Distribute Post Natures The F. B. Warren Corporation an- nounces the acquisition of the 1921-1922 series of Post Nature Pictures for distri- bution through its exchanges. This series is produced by the Post Pic- tures Corporation and was sold last year by Paramount, which rated them so highly that each picture was shown for an ex- tended run in the Criterion, Rivoli and Rialto theatres in New York City. Albert Redfield, president of the Post Pictures Corporation and C. E. Elliott, director general, are authority for the statement that the new Post series will excel all former pictures from this organ- ization in photographic excellence and plot interest. "These pictures are not scenics," said Mr. Redfield. "Each little production, one reel in length, will carry a little story en- acted by real people in surroundings of exquisite beauty. Our scenario writers have furnished a pretty plot for each subject." The 1921-1922 series of Post Nature Pictures to be sold by the Warren organiza- tion will consist of twenty-six single reel subjects, released one every second week, beginning Sunday, September 4th. The first subject of the new series will be My Barefoot Boy. This will be followed two weeks later by Ramblers Three, A Bit Old Fashioned, Puppy Days, Robinson Crusoe Hours, My Rival Relations, The City, A Winter's Tale, Le Voyageur, The Way of a Teacher, An Auto Motive, The Lamplighter, In the Great North, The Lone Indian, Barefeet and Furfeet, The Loiterer, Lafayette National Park. Additional titles of the other units of the series of twenty-six will be announced at a later date. Sixty prints will be provided for the output of the Post productions. The first cf these will be in the Warren branches. Atlanta Branch Office Signs Forty-six Theatres for Goldwyn Goldwyn headquarters has just an- nounced that the Atlanta branch exchange has signed up the entire forty-six theatres of Southern Enterprises, Inc., for fran- chises. Embraced in this list of theatres are the following: The Howard, Atlanta, Ga.; Bijou, Brunswick, Ga.; Alamo, Griffin, Ga.; Al- amo, Gainesville, Ga.; Grand, Columbus, Ga.; Rialto, Macon, Ga.; Strand, New- man, Ga.; Rialto, Augusta, Ga.; Belve- dere, Tuscaloosa, Ala.; Strand, Tuscum- bia, Ala.; Lyric, Sheffield, Ala.; Theato, Anniston, Ala.; Strand, Montgomery, Ala.; Imperial, Gadsden, Ala.; Rialto, Chester, S. C; Rialto, Union, S. C; Rialto, Gaffney, S. C.; Imperial, Ander- son, S. C. ; Rex, Sumpter, S. C. ; Casino, Greenville, S. C.; Rex, Spartanburg, S. C; Lyric, Huntsville, S. C; Lyric, Green- wood, S. C; Strand, Asheville* N. C; Im- perial, Charlotte, N. C; Bijou, Greens- boro, N. C; Strand, Statesville, N. C; Strand, Mt. Airy, N. C; Tivoli, Chat- tanooga, Tenn.; Strand, Knoxville, Tenn.; Vogue, Columbia, Tenn.; Strand, Morris- town, Tenn.; Majestic, Johnson City. Tenn. ; Princess, Maryville, Tenn. ; Im- perial, S. Pittsburg-, Tenn.; Casino, Kissi- mee, Fla. ; Grand, Ft. Myers, Fla.; Cas- ino, Lakeland, Fla.; Grand, Orlando, Fla.: Phiel, St. Petersburg, Fla.; Jefferson, St. Augustine, Fla.; Strand, Tampa, Fla.; Hippodrome, Miami. Fla.; Strand, Mem- phis, Tenn.; Lyric, Jackson, Tenn.: Frances, Dyersburg, Tenn. EXHIBITOR PREPARE FOR THE OPENING OF YOUR SEASON NOW! 20% 20% ANIMATED LEADERS Send Illustrated OFF Catalog W - fij^Nl^ 1 On All and W ^ iyjB ^BjW Orders Get After ^jraJBll Rec^ive<1 F. A. A. DAHME, Inc 220 WEST 42ND ST., NEW YORK, N. Y. ANYTHING IN THE LINE OF TITLES September 3, 1921 EXHIBITORS TRADE REVIEW 977 STATE RIGHTS ALL THE NEWS OF ACTIVITIES IN THE TERRITORIES INDEPENDENCE MONTH is virtually •*■ here. What it will do for you Mr. Ex- changeman rests entirely upon you. If you have taken advantage of the unusual opportunity given you by the Motion Pic- ture Theatre Owners of America, you will doubtlessly clean up. If you have merely been watching and talking, you will prob- ably find yourself on the outside looking in. Independence Month has been widely heralded and our correspondents in the various territories report that the ogan- ized exhibitor bodies have co-operated with the exchangemen. To what extent this co-operation has been given and just how profitable it will be for both sides time only will tell. However, the month has presented to the State rights man the unusual opportunity of getting to the skep- tic exhibitor. The organized exhibitor today can be accepted as the real friend of the State righter. He proved he was a friend when he set aside September to give the State righter and independent the chance to show what he can do. The State righter has been a very busy chap. But it will be some time before it will be known, in dollars and cents, just what fruit these efforts have borne them. But the point is this: Don't work for September alone. Remember the other eleven months in the year. September is merely a wedge. Keep after the exhibitor by giving him attractions that will make money for him. By giving him box office attractions you cannot help but make a regular patron of him. Shew him you have the goods — then deliver them. We've preached this before, but we cannot lay any too much emphasis on the fact that there are 12 months to the year — and Sep- tember is only one of them. Make every month an Independence month. ^PHE rapid progress of Federated Ex- :hanges of America has been the sub- ject of interesting gossip in film circles for some time. This organization has given a most splendid account of itself in the few months that it has been in existence. But this progress has been made possible only because of the straight- forward, honest and sincere business meth- ods it utilizes. No organization that functions as Fed- erated has been functioning since it came into being can help but going ahead. Fed- erated officials are business men who real- ize that only by enjoying the confidence of the exhibitors of the country can their organization reach they goal they have set for it. And Federated, we know, en- joys this confidence. As evidence of this fact we point to the bookings enjoyed by its various exchanges. Federated is straining every effort to encourage distribution on a State rights basis, and because of its success it has insp red many independent producers to co^e into this field. The demand for Fed- erated production sis growing greater and greater every day. CONDUCTED BY ROGER FERRI Just before going to press a despatch from Pittsburgh brought news of the es- tablishment of a Federated exchange there. U TV/TIKE" ROSENBERG, owner of the De Luxe Film Corporation of Se- attle, controller of film rights to Wash- ington, Oregon, Montana and Idaho, looks forward to a "big year." In fact, "Mike" is so confident the coming season will be a winner that he has joined the independent producing forces. This fact was disclosed this week in a letter received by the writer from the Coast. Mr. Rosenberg, we understand, will be associated with Irving M. Lesser of the Western Pictures Exploitation Cor- poration. He will continue operating the Seattle exchange, however. Congratula- tions. SALESMANSHIP? How much thought, Mr. State Righter, have you given to salesmanship? Perhaps you are one of the many who has finally come to realize th ereal value of a real salesman. A poor salesman is a liability to any exchange. A gocd salesman is an asset — necessary to ycur business. It is the salesman who represents you in the ter- ritory. The manner in which he meets and treats the exhibitor either credits or discredits you in the eyes of the theatre owner. The salesman who makes a friend of an exhibitor is worth his weight in gold to your business. Know your salesmen! IN spite of the opposition of the exhibitor association and its passage of resolu- tions condemning the production of pic- tures starring notorious persons, announce- ments came from the Coast this week that four such individuals have attached their signatures to contracts binding them to appear in a certain number of "features." This practice should be stopped immedi- ately. Nothing can do more harm to this branch of the industry than to make it a dumping ground for a lot of criminals. The public does not want these sort of pictures and the exhibitors will not use them. The local exchangeman can do much to put to an end this practice by refusing to buy such rot. The exhibitors of the coun- try have already been heard on this subject. They have gone on record as being em- phatically asainst the production of such "pictures." Why produce them? Mr. Ex- changeman, show the exhibitor that you are with h;m by turning down these noto- rious productions. HF. JANS several weeks ago issued a • statement to the effect that he had secured a series of "high class box office attractio-.s" that he would release in the early Fall. The first of this series, Man and Woman, was shown to the trade press. A complete review of this production ap- pears on another page in the State Rights Section. Man and Woman is a production of which Mr. Jans can be proud. It is good entertainment, with a splendid story and a human interest that runs through the entire feature. It will be a fortunate buyer who puchases this picture for his territory, for it is one of those productions that can- not help but make money. The acting is excellent, while the settings immensely picturesque. The direction is flawless and the phctogaphy commendable. But it is the fact that this picture is a "real attraction" that makes it stand out so premising. Sam Grand, of the Feder- ated Exchange of Boston, who has won quite a reputation fo rthe care he has taken in selecting box office winners, was in town this week. He lost no time in pur- chasing the New England rights. After seeing Man and Woman we must slip the palm to Mr. Jans. He has a bet- ter box office attraction than Madonnas and Men in Man and Woman. And Ma- donnas and Men had no trouble "getting" ever." THE bustling activity and flood of film buyers from all parts of the country in New York during the past fortnight is ac- cepted in well-informed circles as a cer- tain sign that the boom is on. Nation- distributors enjoyed their first thrill v the new season. From virtually every territory came buyers who sought produc- National distributors who foresaw a change for the best were prepared .'or this wholesale invasion of buyers. Those who were skeptical and played the Mis- sourian role found themselves unable to meet the demand. Arrow Film Corpora- tion experienced an unusually busy and profitable week. So did Aywon, Adven- tures of Tarzan Serial Sales Corporation and ethers who in anticipation of better times prepared themselves. T_T OW determined State rights men are ■^•*-to stabilize this branch of the industry is evidenced by the great activity of the past few weeks. Thz Independent Pro- ducers and Distributors Association al- ready has undertaken the first of its many tasks, that of revising percentages and es- tablish uniform territorial divisions. It is a good sign. From the Northwest come encouraging reports of the work the State righters are doing there. There is no better time than the present to tackle the many perplexing problems confronting the business. Let there be action of the sort that will benefit the field in general. Every State rights exchange- man in this country should co-operate with the I. P. D. A. in aiding it to effect the constructive changes it has under way. Let there be no slackers. Why Girls Leave Home Featuring Anna Q. Nilsson, produced by Harry Rapf, directed by William Nigh and distributed by Warner Brothers. Adapted from the famous stage play of the same name. September 3, 1921 EXHIBITORS TRADE REVIEW 979 L P. D. A. Working on New S. R. Territorial Map and Percentage Much Interest in S. R. Convention on Sept. 26, 27, 28 No little interest is being shown in the convention that will be held in New fork on September 26, 27 and 28. Sam Zierier, president of Commonwealth Pictures Cor- poration of New York, who is at the head of the movement to organize the State rights exchanges of the country, during the past week received scores of inquiries from buyers who have expressed their in- tentions of attending the convention. It had been originally planned to hold the convention late in August, but owing to the numerous requests received by Mr. Zierier that the meetings be held at some later date, it was decided to postpone the convention until late in September. The dates are agreeable, and within a few days Mr. Zierier is expected to make known the names of the various committees who will officiate during the sessions. It is said that Sydney S. Cohen, presi- dent of the Motion Picture Theatre Own- ers of America, will address the exchange- men. Prominent exhibitors in the metro- politan district also are expected to be on hand. Representatives of leading State rights distributors will in all probability be on hand. Mr. Zierier is busy applying the finish- ing touches to the convention program, which will be an unusually extensive one. A banquet will be a feature of the con- vention. However, there will be consid- erable business scheduled for disposition. Among the many questions with which the exchangemen will contend is that con- cerning deposits as well as the censorship situation. That the exchangemen of the country realize the necessity of effecting an organ- ization for the protection of mutual inter- ests is evident from the many letters re- ceived during the past week by the State rierhts editor of Exhibitors Trade Re- view. Most of these emphasize the fact that there is no better opportunity than the present to bring the exchangemen to- gether. ST. LOUIS STATE RIGHTS TO UNITE St. Louis.— The. St. Louis independent exchange managers are said to be consid- ering the formation of an independent ex- change managers organization similar to the one now in operation at Omaha, Neb. The new body would in no way conflict with the St. Louis F. I. L. M. Club. How- ever, it is expected during the coming year there will be a number of matters very vital to independent prroducers and ex- changes which will call for co-operation on the part of all independent exchanges. En Route to Europe On Aug. 17, N. J. Flynn, president of Richards & Flynn Co. of Kansas City left New York for his annual tour of Europe. Mr. Flynn plans visiting every important city in Europe and start distribution abroad. Start Fall Campaign Ralph Simmons and Harry Taylor, who constitute the S. & T. Film Co. of Kansas City are preparing their forces for the fall campaign on The County Fair. Chandler in Missouri L. H. Chandler, formerly salesman at- tached to the Kansas City Associated Pro- ducers Exchange, is covering Missouri for the Phoenix Exchange of that city. rF,HAT the Independent Producers' and Distributors' Association is going anead and quietly contending with the many problems on its books was made apparent this week, when it became known tnat work already had been started on the task of readjusting the territorial dis- tricts in this country. A committee of the I. P. D. A. is also working on tne uniform percentage proposition, and it is believed that before many more weeks pass by a report will be made known. From exchangemen in Philadelphia it was learned this week that the 1. P. D. A. had sent out "feelers" to ascertain how the exchangemen and exhibitors in Dela- ware felt on the proposition of being in- cluded in the Washington territory instead of the Philadelphia district. Considerable discussion arose among the exchangemen, and it is not believed that the Philadelphia exchanges will be excluded from the Dela- ware territory. David Segal of Royal Pictures, Inc., said in New York this week: "The Philadelphia exchangemen realize how much good the Independent Pro- ducers' and Distributors' Association can accomplish and for that reason we are with them and will lend that organization every co-operation. However, we cannot see the wisdom of taking away Delaware and giving it to the Washington, D. C, exchanges. Conditions are bad enough in our district. There we have a situation without parallel in this country. The Stanley company is so strong in eastern Pennsylvania that there are few theatres able to play our pictures there, so that we have to depend largely on what we do in Delaware and southern New Jersey." Meetings of the I. P. D. A. have been held regularly for the past three weeks, and, while no statements concerning the program of the organization have been given out for publication, it is known that it is making rapid progress. The I. P. D. A. will work independently of any or- ganization, excepting the Motion Picture Theatre Owners of America, it is said. PHILADELPHIA S. R. MEN AT M. P. T. O. CONVENTION Atlantic City, N. J. — State rights ex- changemen from Philadelphia were promi- nent at the second annual convention of the Motion Picture Theatre Owners of Eastern Pennsylvania, Delaware and Southern New Jersey here on September 21, 22", 23 and 24. The exchangemen acted as hosts to the delegates at a special "get- together" celebration held in Hotel Tray- more on Sunday night, September 21. The State rights men were particularly enthusiastic concerning the coming sea- son. Since the Minneapolis convention of the M. P. T. 0. A. the State rights ex- changes in this territory have received splendid co-operation from exhibitors. Monty Banks Making Personal Appearances Monty Banks, who is starred in the new Federated-Warner comedies, is making- personal appearances in New York thea- tres. He is appearing in coniunction with the exhibition of his comedies. Monty Banks' next release will be Peaceful Alley, which will be available September 15. Merit's New Buffalo Office Bill Fickeisen, Buffalo Merit manager, now has his office in a section of the Real- art exchange in Franklin street, where he is in the center of the Film Row. Bill formerly had his headquarters in the Pal- ace theatre building in Main street. Mr. Fickeisen and his famous Rolls Royce have just returned from a tour of the western New York towns. Bill reports theatres re- opening everywhere and business beginning to boom again after the dull summer sea- son. Plan to Form Holding Firm for S. R. Films Minneapolis, Minn. — If reports heard in local film circles are correct, the for- mation of a large holding company to ne- gotiate with national distributors for the purpose of obtaining picture rights in this territory on a centralized distribution plan will be a fact within the next two weeks. These reports have it that the newly or- ganized Independent Film Distributors Association of the Northwest is sponsor- ing the movement. The Northwest organization has been making rapid progress during the past few weeks, and already it has drawn up a uniform contract which has been ap- proved by the exhibitors in that territory. If the holding company proposition ma- terializes the company will constitute the entire membership of the association and wrill be housed in one exchange, the com- pany acting as jobber of films which would be distributed under the uniform contract which the United Theatrical Protective League is said to be drafting. Pyramid Starts on Production Announcement was made this week by Pyramid Pictures, Inc., that it had secured a year's lease on 125th Street, New York City, where work will begin immediately on the production of that concern's initial feature, My Old Kentucky Home, featur- ing Anthony Paul Kelly and an all-star cast. A more detailed announcement concern- ing the plans of Pyramid has been prom- ised for the near future. Ray Smallwood, who has directed Nazimova and other stars, is interested in this firm, but it is not known whether he will supervise the production. Will Re-Issue AU Borzage Features American Film Company of Chicago this week announced that it will distribute a reconstructed Frank Borzage Western production on the State rights plan. The cast includes Jack Richardson, Anna Little, Harvey Clark, Perry Banks and Laura Sears. Greater Features Moves Lannon and Sheffield of the Greater Features Co. of Seattle announce the loca- tion of their new exchange in Denver as 1734 Broadway. Denver exchanges are all on the move, and J. T. Sheffield, who went to Denver to establish the new branch, says that the tendency is toward the location of the new Lannon-Sheffield Exchange. 980 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Leading Western Exchanges Acquire Big Equity "Hit" Through error in an Equity announce- ment last week there was published in the trade papers announcement to the effect that The Black Panther's Cub, starring Florence Reed, would be handled in sev- eral Western States through Federated exchanges. The facts are these: The States of Washington, Oregon, Utah, Montana, Idaho, Colorado, Wyoming and New Mexico have been purchased and will be released as follows: In the States of Washington, Oregon, Montana and Idaho exhibitors will be able to secure bookings on The Black Panther's Cub through the Greater Features, Inc., of Seattle. In the State of Utah exhibitors will be able to book through the Greater Features, Inc., of Salt Lake City. In Colorado, Wyoming and New Mexico The Black Panther's Cub will be handled by the Lannon-Sheffield Exchanges of Denver. J. T. Sheffield, who negotiated the deal for The Black Panther's Cub for these rious territories, is now convinced that exhibitors throughout the country read the film trade papers, for although no an- nouncement was made of the purchase and distribution arrangements other than through the nationally circulating film trade papers, the replies and requests for bookings on The Black Panther's Cub proved to him and to his associates beyond the shadow of a doubt that exhibitors leave no line unread in these publications. Reports from the various cities now booking The Black Panther's Cub prove conclusively that the worst part of the depression is over and that business is looking up again to the huge satisfaction of exchangemen and especially exhibitors, many of whom have learned the very valuable lesson of going after business that heretofore has just naturally come by itself. '•Tliis past hard spot." says Mr. Sheffield, "has proven a blessing In disguise to many theatre owners, for it has shown that exploitation gets business irre- spective of conditions, and that with the prosperous era we are coming to more exhibitors will do better and bigger exploitation with splendid results to them- selves and to the general improvement of the whole industry. "It has also taught producers that the public wants better pictures, bigrer pictures, produced more econom- ically, so that all hands down the line can make their legitimate profits without cutting down their show or jeopardizing their regular patronage on which the ma- jority of the houses throughout the country depend. "In my selection of Equity's The Black. Panther's Cub, we are starting our exhibitors off with a bang for the autumn season, for here Is a picture that contains every element that an experienced showman recog- nizes as a sterling box office winner, carrying a bril- liant cast, as it does, headed by the ever-popular Florence Reed, and supported by such Broadway tilent as Xorman Trevor. Tvrone Power. Henry Stephenson, Earl Foxe. Philin Bartho'omae, Mile. Dazie, Paula Shay and many others. "The remarkable double exposure work in this film stamps it the best work of this character ever done hv the great Chantard. who directed and produced The Black Panther's Cub, and I congratulate Equity in procuring for general release in th^ independent markpt a picture of 'noli proportions that guarantees e'egant profits jf handled nnd exploifpd as directed in the masterful adverting campaign book prepared by rhe Equity Company." Sunnywest Reports Sales Sunnywest Films, Inc., which is dis- tributing Judge Her Not and Wolves of the Ranch, the first two of a series of Westerns it will State right, sold the eastern Missouri and southern Illinois rights to the Fine Arts Exchange of St. Louis. Brink with Federated Howard F. Brink, former manager of the Buffalo Robertson-Cole exchange, is now associated with the new Federated office in the Queen City of the Lakes. Colonel Brink is now visiting his many friends in the territory. He is the dean of film men in the Buffalo district. Complete Accessories for Tarzan Serial A complete line of accessories for the £xploitation of The Adventures of Tarzan serial has been announced by Bert Ennis of the Adventures of Tarzan Serial Sales Corporation. Among the many accessories is a special stunt reel, a series of announce- ment film trailers. These trailers will tend to give the spectator a peep at some of the outstanding thrills of the serial. There also will be a pocket size card con- taining scenes from the serial. This card, when properly manipulated by hand, will give the effect of animation to the scenes. A wonderful line of posters also has been arranged for and furnished by the Ritchey Lithograph Company. All of the paper is in five colors. That the demand for bookings is heavy is evidenced in the announcement made this week by Louis Weiss that the exchanges are getting numerous inquiries for dates. A Broadway house, it is said by the com- pany, has been secured for the premiere. Ben Amsterdam of Philadelphia is said to have arranged a showing at a first run house in the downtown section. Alfred Raymond of Dallas, Marion Kohn of Los Angeles and A. A. Wetland of Pittsburgh also report heavy bookings. Arthur H. Jacobs No Longer with Max Hart Arthur H. Jacobs this week announced that he severs all business association with Max Hart on September 1. He has not made known his plans for the future. He will make a trip to Chicago, spending a vacation then. Upon his return to New York he will announce his plans. Mr. Jacobs has produced a number of produc- tions, and it is understood that he will produce for himself. Western Exchange Expands J. B. Sanford, manager of the Western Star Feature Co., formerly of Portland, has opened the headquarters for the com- pany in Seattle on film row in the loca- tion formerly occupied by the H. A. John- son Co. The Western Star Feature Co. bought the pictures formerly owned and distributed in this territory by the Sun Photoplay Co., and they are now distrib- utors for the early William Fairbanks re- leases and Olympian Comedies, starring Charlie Conklin, Walter Hiers and Al. Haynes. Sells Foreign Rights Nathan Hirsh of Aywon Film Corpo- ration announced this week the disposal of all foreign rights to Reginal Warde to the "Big Boy" Williams Western five-reel pictures. Lynch Books Chesters Federated Film Exchanges, Inc., this week announced that the S. A. Lynch En- terprises of the South have contracted for the entire output of Federated-Chester two-reel comedies, starring Snooky. Buys Territory S. J. Hankin of Fine Art Pictures Corpo- ration of St. Louis this week bought the eastern Missouri and southern Illinois rights to the "Big Boy" Williams West- erns from Aywon Film Corporation. Davis-Brandt to State Right "The Heart of the North" As a special feature for Independence Month, The Heart of the North, the su- per-special production of the Canadian Northwest produced by George H. Davis and Joe Brandt, in conjunction with Harry Revier, who directed the production, is to be released in the State right market for Independence Month. The announcement of the decision to State right this feature for September comes from the New York offices of Joe Brandt, following numerous conferences by telephone and wire between Mr. Brandt in New York and Mr. Davis in San Francisco. As a result, full speed has been put on the final editing of the feature, and it is announced as complete and ready for booking. The announcement is of special interest in that Heart of the North is the first big special feature production of Quality Film Productions, Inc., the new company formed with Joe Brandt as president and George H. Davis as treasurer, for the making of a limited number of big pro- ductions, and is said to be a proof of big things to be expected from this company. It is the opinion of Mr. Brandt and Mr. Davis that The Heart of the North will prove an even greater box-office at- traction than Isobel, which was released by Mr. Davis, and has been cleaning up for exhibitors in exclusive first-run houses throughout the country. Roy Stewart is the featured player, playing a dual role — that of "Bad" Mau- pome, outlaw of the Canadian Northwest, and John Whitley of the Canadian North- west Royal Mounted. The roles are said to require the finest shadings of differ- entiation, both parts being played by Mr. Stewart in many scenes in identical cos- tumes, and each being made distinct by acting and power of expression alone. Louise Lovely is the girl. Big Fire Selig-Rork Laboratory Destroys Prints Two Photoplays Word has been received at headquarters of Educational Film Exchanges that the big fire which destroyed the laboratories and cutting room of the big Selig-Rork plant at Los Angeles a few days ago, burned all the positive prints of the third and fourth releases of the two-reel photo- plays being made for Educational. The negative, fortunately, was saved, and ship- ment of the prints will, therefore, be de- layed only a few days. The entire group of mechanical labora- tories was burned down, with a loss of $100,000. Work was begun immediately on new prints of The Ne'er to Return Road, the third Educational-Selig-Rork Photo- play, and they are now on their way to New York. This picture was made from the story by Mrs. Otis Skinner which won the Lambs' prize for one-act plays and was presented at the Lambs' Gambol in New York a few years ago. Loew Books Monty Banks Comedies Over Circuit _ An unusual honor was paid a State rights short subject this week, when it be- came known that Marcus Loew of Loew Inc. had booked the Federated-Warner comedies, starring Monty Banks, over his entire circuit for 90 days. At the same time it became known that the New York Strand Theatre had booked these com- edies. September 3, 1921 EXHIBITORS TRADE REVIEW 981 "Thank you Mr. Sheffield " Thank you, Brother Sheffield, for your business in the purchase of the States of Colorado, Wyoming, New Mexico, Utah, Idaho, Montana, Oregon and Washington on "THE BLACK PANTHER'S CUB." We especially thank you for your flattering letter of Aug. 20th with its compli- mentary remarks on the booking power of this big production. If you recall, we told you that exhibitors everywhere were looking forward to the release of this picture because it is truly one of the big productions of the year, and that exhibitors would book on the mere mention of release date in the various territories. Equity usually thinks, before it talks and when it talks its words mean something. We told you that with such a cast as Norman Trevor, Tyrone Power, Henry Stephenson, Mile. Dazie, Earl Foxe, Paula Shay and others, headed by the brilliant box-office star, Florence Reed, that experienced showmen would instantly recognize the possibilities and would pack your books with playing dates. Our predictions are coming true. You will be delighted with the business you do and your exhibitors will compliment you for getting "THE BLACK PANTHER'S CUB" for your various territories. See that each theatre gets a copy of the huge ad- vertising campaign book that makes house packing easy. If there is anything further we can do to bring you even greater returns than you are now getting you have but to call on us. Our organization is at your disposal .the same as it is to all exchanges who buy our p ictures. Sincerely yours, EQUITY PICTURES CORPORATION AEOLIAN HALL, NEW YORK TO EXHIBITORS— Bookings on "THE BLACK PANTHER'S CUB" may now be obtained in the states of Washington, Montana, Oregon and Idaho thru the Greater Features Inc. of Seattle. In the state of Utah thru the Greater Features Inc. of Salt Lake City, and in the states of Colorado, Wyoming and New Mexico thru the Lannon- Sheffield Exchanges of Denver. Book it NOW for the coming big Fall and Winter Season. g 982 EXHIBITORS TRADE REVIEW Volume 10. Number 1 1. 1921-22 Will Be Producers' Year, Says Sol Lesser "This will be a producers' year. "Last year it was an exhibitors' year. "The big theatres must have pictures this fall to fill their houses. "I feel that unless independent produc- tion is speeded up now there will be a serious shortage of pictures and, conse- quently, a falling oft' in theatre patron- age." These terse declarations were made this week in Los Angeles by Sol Lesser, sometimes called "the big little man of the cinema world," distributor of super- film productions and vice-president of the West Coast Theatres, Inc., operating for- ty-four theatres in California. "I want to elaborate my remarks, al- ways endeavoring to be a practical opti- mist," said Mr. Lesser. "The situation is this," he went on. "Last year theatre building outstripped film production tremendously. The ad- vancement of pictures, however, was not in keeping with the advancement in the- atres. "All over the country there are stand- ing these palaces of entertainment. Where are the pictures coming from to hold patronage? Producers must begin NOW and make pictures for the future. "The man who thinks in terms of to- day will be six months behind the times this winter. Therefore, it necessarily fol- lows that the man who thinks six months ahead of time now will be the man with the big bank account when the snow is flying. "The cheap picture, to my mind, has ab- solutely no chance. "Understand that I don't mean by this that productions must cost an enormous amount of money. There is one picture on the market now which is a big clean- up, yet I am reliably informed its cost was around $40,000. Cheapness in thought and execution are what keep a lot of pictures out of big houses. "We have just spent $75,000 re-decorat- ing the Kinema Theatre in Los Angeles. It is palatial to the last degree. Its light- ing scheme and furnishings are an in- spiration of harmony and aristocratic ease. "There must be big pictures, big in theme, big in execution, to keep the crowds coming to the Kinema. And what is true of the Kinema is true of all of the other big houses. "The day has gone by when a cheap picture can be 'slipped over' on an audi- ence occasionally. When a house adver- tises it has good pictures it must, in the vernacular, deliver the goods. "Admission prices have reached the peak, just as production cost has reached its ultimate. In the rush of picture-mak- ing the last year or so capable players have been elevated to stardom. There is no question of their acting ability, but many of them were not star material. These people will be cast in productions, adding value to make big pictures. "The bigger pictures — Way Down East, Peck's Bad, Boy, The Kid, Passion, The Four Horsemen, Over the Hill, The Connecticut Yankee — are all making money for producers and exhibitors alike. "We must continue to get pictures like these. Never in any period of the film industry has there been more good pic- tures than right now. But there are not enough of them. "The producers who can and will fur- nish them will reap the golden harvest." Man and Woman A five-reel production. Produced by A. H. Fischer, Inc. Written and directed by Charles A. Logue. State righted by Jans Productions, Inc. Running time, 58 minutes. THE CAST Diana Murdock Diana Allen Joe Joe King The Flash Edwin' C. Sturgis Greasy John L. Shine The Duchess Tatjana Irrah The Waif Eleanor Cozzat SYNOPSIS . Joe, an exile in the South Sea Islands, is sur- prised at the arrival on the island of friends he had known in America. They fail to recognize him. Diana Murdock, a society leader, becomes interested in the beachcombers and wagers that she can dress one of them in such a manner that he will be ac- cepted by the smart set as one of them. She selects Joe, who mistakes the young woman's attentions as love. When he learns the truth he resolves to get even and aided by his friends, kidnaps Diana. She is carried off to a nearby island and there held prison- er. Joe's heart responds to the girl's plea and he proceeds to make amends. After a series of thrilling adventures with cannibals, the searching party, led by the Governor General arrives and rescues Diana who insists that Joe accompany her. His devotion and sacrifice have won her. Back again in civilzation his identity is ascertained and he is given the chance to redeem himself. Man and Woman is a worthy successor to Madonnas and Men, although the two are distinctly different in type. As box office attractions, however, they are in the same class. The theme is one that will hold the undivided attention of the specta- tor, for the very good reason that it is not only entertaining, but magnetic. It is a story of unfortunate people with good in their hearts, victims of circumstances. Charley Logue has written a beautiful story, and his direction is extraordinary. Joe King as the outcast beachcomber makes the best of every opportunity given him, and is the outstanding figure in the production, which is brilliantly lighted and picturesque. Diana Allen as Diana Mur- dock works hard, but the feminine laurels go to Tatjana Irrah as the Duchess. The rest of the cast does consistently good work. As an attraction Man and Woman is the showman's ideal, for it will inspire your patrons to talk about it to their friends once they see it. Warner Brothers Will Distribute Twelve Features Twelve productions have been planned for the forthcoming season by Warner Brothers for distribution in the independ- ent market, according to announcement made this week by A. Warner. Five of the features already have been completed and these in addition to others now in the course of production are being made under the personal supervision of Harry Rapf. William Nigh is directing. "The twelve features will comprise the best stories obtainable, coupled with the acquisition of the best known screen celeb- rities available," said Mr. Rapf. "Each and every production will be made to meet the highest and most artistic demand of the general public, and in this respect we are working for the benefit of the exhib- itor. Probably at no other time in the history of motion pictures has there been the incessant cry for better and bigger productions, and it devolves upon the in- dependent producer to give the exhibitor features worthy of high class presenta- tion at reasonable rentals. Mr. Warner is sparing neither time nor expense in the filming of the pictures and in the ac- cessories that serve to aid the picture showman in putting the features in the 'strong box-office attraction' class. Frank Powell Has Series of Reissues for State Righters Frank Powell Producing Corp., 410 Tenth Street, Milwaukee, is offering eight specials to State rights buyers, the first to be released on September 1. These at- tractions were directed by Frank Powell and include six productions in which Mar- jorie Rambeau, of stage fame, is starred, one with Nance O'Neil and one in which Linda Griffith (Mrs. D. W. Griffith), Creighton Hale, Sheldon Lewis and Zena Keefe appear. All are five reels in length and are reconstructed, re-edited and re- titled. General Manager Stuart R. Walker re- ports that considerable territory has already been contracted for, although to date little effort has been made to bring these productions to the attention of the State rights buyers, and the first formal announcement of their release is contained in this week's issue. Southern New York, northern New Jersey, northern Illinois and northern Indiana have already been sold. "In contracting for these attractions State rights men are securing proved suc- cesses," says General Manager Walker, "attractions that demonstrated their box- office worth when originally released. "Next, looking at the supporting casts," continued Mr. Walker, "you'll find such players as Agnes Ayres, Robert Elliott. Aubrey Beattie, Frank Ford, Irene War- field, T. Jerome Lawler, Grace La Motte, Alfred Hickman, Creighton Hale, Linda Griffith (Mrs. D. W. Griffith), Sheldon Lewis and Zena Keefe. "The subjects as now titled, together with the attractions from which they have been adapted or reconstructed, are as fol- lows: On Her Honor, adapted from The Dazzling Miss Davison, starring Marjorie Rambeau; How a Woman Loves, adapted from The Greater Woman, starring Mar- jorie Rambeau; Fidelity, adapted from The Mirror, starring Marjorie Rambeau; Forbidden Love, adapted from Mary Moreland, starring Marjorie Rambeau; She Paid, adapted from The Debt, star- ring Marjorie Rambeau; Mother of Sons, adapted from Motherhood, starring Mar- jorie Rambeau; The Case of Mrs. Bal- fame, adapted from Mrs. Balfame, by Gertrude Atherton, starring Nance O'Neil, and The Depths of New York, adapted from Charity, featuring an all-star cast. "All eight are being offered on a roy- alty, plus cost of print, basis, and Sep- tember 1 has been set as the release date. Hundreds of letters and wires have already been received." Wrestler in Comedy Kalla Pasha, widely known as a wrest- ler and called "The Terrible Turk," will be seen in the cast supporting Jimmie Adams in "A Good Scout," the first of the Educational-Adams Comedies. Baum in Minneapolis Louis Baum, sales manager for Equity and Joan, is in Minneanolis representing those organizations at the second annual convention of the M.P.T.O.A. Miss Valerie Vacationing Miss Gladys Valerie, one of the princi- pals in Realcraft's latest comedy, Eastern Breeze, is vacationing in Block Island EXHIBITORS TRADE REVIEW September 3, 1921 New Independent in the Northwest Causes Big Stir Portland, Ore. — Portland newspapers are giving much prominence to an an- nouncement made this week concerning the organization and incorporation of the Premium Picture Productions, Inc., which will make independent features. Negotia- tions for the distribution of these pictures on the State rights plan are now under way. J. J. Fleming, president, announced that already more than $250,000 of the com- mon stock issue has been subscribed, largely by Portland capital. The remain- der of the $500,000 capitalization will be financed by preferred stock subscriptions, it is planned. Five Portland men, in addition to Flem- ing, are directors of the corporation, as follows: F. K. Masters, vice-president- secretary; H. J. Schulderman, former cor- poration commissioner of Oregon, treas- urer; Dr. M. G. McCorkle, Dr. G. E. Watts and Edward B. Labbe. The program of the company calls for the making of four features a year. Griffin Takes Charge of His Midwest 'Change C. W. Grffin, owner of the Midwest Film Exchange of Oklahoma City, has taken over active management of that concern, being assisted by his wife, who is perform- ing the duties of cashier. Manager Pittinger, who was . with the Tucker Brothers Amusement Company and continued as manager when the Mid- west bought that company's assets, is re- ported to have made another connection. Mack Tritch Back Mack Tritch, manager of the R. D. Lewis Exchange in Oklahoma City, has re- turned from a ten days' vacation spent in Colorado, where he met his wife, whose health has been poor and who is seeking restoration of a normal condition in the big hills of the tourist State. He reports having a fine time. "Bungalow Love" Is Next Bungalow Love is the title of the latest Sun-Lite Comedy scheduled for Reelcraft THEY GET THE MONEY Read what the exhibitors say — IN AGAIN OUT AGAIN with Sid Smith — Hall Room Boys Comedies always please. As good if not better than som^ of the so-called special com- edies on the market today. Well liked by all. Suitable for finest houses. — Princess The- atre, Frankfort, Ind. They are as good as the best. — Orpheum Theatre, Gilroy, Calif. A DOGGONE MIX-UP— A real comedy. Sid Smith is some daredevil. Kept the audiences in an uproar. — Marvel Theatre, Carlinville, 111. Hallroom Boys Comedies at FEDERATE^ ■ I FILM EXCHANGES °/ AMERICA INC. \J release, according to an announcement made early in the week by R. C. Cropper, president of Reelcraft Pictures Corpora- tion. The comedy, now in its final stages of completion, follows the release of An Eastern Breeze, a current Reelcraft offer- ing which has been favorably received by both press and exhibitor. New Selling Policy Is Adopted for Gu hi a n Features Texas Guinan Productions, Inc., an- nounced this week that a contract was closed with I. E. Chadwick, representing the Merit Film Company of New York and the Merit Film Company of Balti- more, whereby the first series of twelve Texas Guinan two-reel Western and North- western productions were acquired for the territory of Greater New York and New York State, northern New Jersey, Dela- ware, Maryland, District of Columbia and Virginia. Mr. Chadwick, for the District of Columbia territory, acted on behalf of James Willis, the manager of the Balti- more office. Jesse J. Goldbury, general manager of the Texas Guinan Productions, has also contracted with a novelty manufacturing house for the manufacture of original forms of novelties to be distributed in connection with each of the Texas Guinan two-reelers. The first selling policy of the Texas Guinan Productions was to distribute these attractions upon the basis of an ad- vance plus a percentage of the gross re- ceipts, but this policy has been altered, at the request of numerous State right buyers, so as to provide for the distribution of this first series upon a straight royalty basis, without the producers participating in the gross receipts. The theory behind this alteration was to permit the exchanges to finance their own organizations alto- gether and not have any tie-up beyond the payment of the first royalty. In addition to the two-reelers, and dur- ing the course of the making of the first series, one special five-reel production will also be made, the story having also been acquired from Mildred Moreno. Van Pelt Is Back Full of Optimism E. O. Van Pelt, exploitation expert, who has handled a number of big independent productions for both special exhibitions and general releases and whose personal efforts successfully marketed When Dawn Came, Hugh E. Dierker's production, has returned from a three weeks' stay on the Pacific Coast. While West, Mr. Van Pelt arranged to handle a number of new pro- ductions, the releasing to be done through the Producers' Security Corporation. Mr. Van Pelt says that the outlook for the independent producer is brightening and that by midwinter will see many of the specials that have been made. He visited numerous studios in California and learned that they are well booked for winter "shooting." E. O. has a brother, Ernest Van Pelt, who is both a director and producer, and he and his brother expect to give the mar- ket some special productions this fall and winter. Releasing "Fall of Babylon" Peacock Productions, Inc., of Kansas City, this week announced the consumation of a deal with D. W. Griffith whereby it will distribute The Fall of Babylon in that territory. "Screen in August" Policy Goes Big, Says F. E. Backer Even the originator of the "Screen in August" campaign is surprised at the manner in the private showing of pic- tures to exchange men and exhibitors throughout the country has stimulated business, according to Franklyn E. Backer, who urged the campaign as an adjunct to Independence Month. "The result of taking advantage of the month of August to acquaint as many as possible of the people interested in independent productions with the high class of pictures now available in both exchange* and exhibitors is not only surprisingly good in my own case," said Mr. Backer, "but independent ex- change men from many parts of the country have? informed me that, as a result of keeping their pro- jection rooms busy, they look for exceptionally good business, not only for the month of September, but also for many weeks thereafter. With many others, I have looked for a decided improvement in business beginning the middle of August and by concentrating upon giving private showings of my new pictures as often as possible I find that so many deals are on for sales of territory that September should find most of the open territory closed. Personally, I expect to see the State rijht market very active from now until the holiday season." II. F. Jans Starts Season with Bang Herman F. Jans, president of Jans Pro- ductions, Inc., has inaugurated the new season with a bang and announced this week that rights on his two latest features, Man and Woman and The Amazing Lovers, are being rapidly disposed of. Mr. Jans has arranged for the distribution of a series of high class productions and these two features represent the first of that string. This week Mr. Jans disposed of the New York State rights to the Federated Film Exchanges of America, the metro- politan branch of which is owned by the Warner brothers. Contracts already have been closed by Mr. Warner for the exhibi- tion of these features over the best cir- cuits in that territory. A deal concerning the New England rights is now pending. Cincinnati Federated 'Change Takes New Films Announcement is made by Federated Film Exchange Company of Cincinnati, Ohio, of the completion of negotiations by which that company will handle the prod- uct of Associated Photoplays, Inc., doing the physical distribution through Standard Film Service Company's exchange as is the case with all the features and other material released by Federated. Sell "Dangerous Love" to Griever, Chicago Dangerous Love, the five-reel Western feature being State righted by C. B. C. Film Sales Corporation, has been sold to Griever Pictures of Chicago for northern Illinois and Indiana. The cast is headed by Pete Morrison and Carol Halloway. Producing Westerns The Harmony Film Company is produc- ing a series of five-reel Westerns for the State rights market, starring Jack Liv- ingston and Pauline Curley. Sunnywest Films, Inc., are distributing the pictures. Youiigblood with Enterprise H. I. Youngblood, a former Missouri ex- hibitor, is now in the employ of Enterprise Distributing Corporation of Kansas City, covering Kansas for that firm. 984 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Reelcraft Gets Heavy Bookings for September R. C. Cropper's declaration in the trade press three weeks ago that Reelcraft Pic- tures Corporation would be well repre- sented on the screens of the country dur- ing Independence Month is borne out this week in the record number of bookings which the company has obtained since the announcement of its intensive sales drive for bookings for the tenth calendar month was made public almost a fortnight ago. The company's thirty-two exchanges, scattered in almost every important ex- change center in the country, have been exceedingly busy on the sales drive which was begun under Mr. Cropper's personal supervision three weeks ago. Bookings on the series of Mirth, Aladdin and Sun- Lite Comedies have been piling up so thick and fast that in many instances additional prints of the subjects in question have been forwarded to branch offices. Reelcraft's large sales force, which num- bers among its personnel some of the best known film salesmen in the industry, have for three solid weeks combed almost every exhibiting section of the country. Ex- hibitors who never before booked the Reel- craft product are now listed among the company's accounts. It will be up to the Reelcraft organization to not alone book these exhibitors for the month of Sep- tember, but to also retain their patronage for the future. In this connection the company feels certain that service of a character so genuine as to merit imme- diate recognition and comedies bearing the stamp of consistent quality will serve to bring these exhibitors into the Reelcraft fold as permanent accounts. Reelcraft exchanges, according to Mr. Cropper, are now in complete readiness to eater to the vast army of exhibitors who have contracted for Reelcraft service dur- ing the month of September. In many branch offices the exchange personnel has been augmented by the addition of more help to adequately provide for the ex- hibitor's desires. Seattle Exchange Gets New Fairbanks Series The Seattle Film Exchange has secured the new series of Willam Fairbanks five- reel Westerns. These pictures were pro- duced under direction of A. C. Curran, formerly William Hart's director. The first of the series is A Broadway Buckaroo, which is followed by a Northwest Mounted Police story, entitled Go Get 'Em. It is claimed by the Seattle Film Exchange that these pictures show a decided improve- ment over the first five pictures made by William Fairbanks. SITTERLY BACK WITH BUFFALO NU-ART Bison City Exchange Making Rapid Progress and Reaps Harvest in Independence Month John Sitterly, former manager of the Buffalo Dooley office, who has been ill for several months, is now back on the job as Syracuse representative for Nu-Art Pic- tures corporation of Buffalo. Mr. Sitterly is well known throughout the territory. Fred M. Zimmerman, president and gen- eral manager of Nu-Art reports much in- terest among exhibitors over the Tony Sarg Almanac, the new Tarzan serial which Nu-Art has just acquired and the Black Panther's Cub. The Nu-Art office in Buffalo is a regular beehive these days taking care of bookings for Independence month and Office Man- ager Art Young and staff are forced to work almost every night to keep up with the contracts sent in by salesmen. Mr. Zimmerman accompanied Archie Moses of Robertson-Cole on a motor tour of the Ad- irondack towns last week and lined up a lot of new business. Mr. Zimmerman is rebuilding his Oliver theatre in North Tonawanda. It will be enlarged to 1000 seats and will re-open Sept. 15. Phil Selznick Will Open Cincinnati Office Cincinnati, Ohio. — Blowing into town like a Texas cyclone across the Panhandle, Phil Selznick, the fastest working State Right man in the West, made arrange- ments for the opening up of an exchange in Cincinnati, last week, to handle his product. Phil will locate in the Broadway Film Exchange Building and has placed Dave Miller, formerly of Robertson-Cole, in com- mand of the Queen City squadron. Mercier in New York E. Mercier, president of Merger Films, Ltd., of Montreal, Canada, was a visitor in New York during the past week. M. R. Edwards Resigns Mell R. Edwards, formerly with Gard- iner, Pictures, Inc., of Buffalo, has resigned to accept a position with the Buffalo Se- lect office. Weiss Convinced S. R. Market Is Very Profitable Louis Weiss, moving spirit of the or- ganization which has successfully launched Adventures of Tarzan, the new serial starring Elmo Lincoln, is one of the prominent men of the motion picture in- dustry who has faith in the future of the State right market as an equitable and profitable method of film distribution. He has been led to express his views in this direction following the enthusiastic re- ception and support accorded the Tarzan serial : "After giving the State right market a fair trial as a means of distributing what is undoubtedly the most important chapter film play ever produced, I am of the firm opinion that this method of marketing is equitable and profitable for all concerned. I have found in every territory thus far reputable exchanges and exchange men who are only too willing to support the national distributor of State right pictures, pro- viding the pictures are up to the present day stand- ards. For a good many years the State right field has been the "last resort" — the dumpinj ground of pictures which have gone the rounds, as the expression goes, and due to the lack of merit, have finally been offered to the territorial buyer as a last chance. "The day for this has passed. The marketing of 'Adventures of Tarzan' up to date has convinced me that the territorial buyer is here to stay. He wants good pictures and he cannot be blamed for turning down product which he knows lacks the necessary merit to bring him profitable rentals. In every exchange centre there are men today with ready cash and the exchange facilities to handle the best product the film industry can offer. Men like Sam Zierler in New York, Ben Amsterdam in Philadelphia, Marion Kohn in Ixis Angeles, Alfred Raymond in Dallas, Albert' Weiland in Pittsburgh, Herman Rifkin in Boston, and others of a like calibre in their particular field is each trying to establish a reputation as a distributor of first run pictures. The crying need of the State right market is good product and from n'l indications, the independent producer is at last alive to this need. The facts I have learned during th-> national distribution of 'Adventures of Tarzan' have convinced me that real pictures, pictures with a box office draw to them, will meet with a ready reception on the State right market." Cosmos Completes Its First S. R. Production Cosmos Film Corporation, a St. Louis producing company, has completed The Triflers, a three-reel comedy, which will in all probability be State-righted. De Weese Seewir, formerly with International and Vitagraph, wrote and directed the pic- ture. The company has six or eight scen- arios that it intends producing shortly. Using Prizmas Prizma colored scenics are going big in the Buffalo district, according to an an- nouncement by Fred M. Zimmerman of Nu- Art Pictures, Buffalo distributors for these pictures. The Little Match Girl, a Prizma subject telling for the first time a complete story in colors will have a place on the seventh anniversary bill at Shea's Hippodrome next week. BURTON HOLMES LABORATORY 7510 North Ashland Avenue, Chicago CAFE-TV PERFECT FIRE-PROOF CONSTRUCTION and VAULTS SAP LI I MOST MODERN METHODS OF FILM PROTECTION CPDi/ior WHEN A PATRON NEEDS A "HURRY-UP-JOB " OE.P6 VIUL WE LOSE THE SHOP KEY AND FORGET THE CLOCK nil A I ITV THE NAME 0F "BURTON HOLMES" IS ITS GUARANTEE gUALI T RACKED BY TWENTY-NINE YEARS OF POPULARITY CHICAGO ECONOMY of TIME and MONEY SHIPPING FROM CENTRAL September 3,1921 EXHIBITORS TRADE REVIEW 985 Exploitatio n CONDUCTED BY HOWARD McLELLAN Getting Close to Audiences An Analysis of Some of the Intimate Duties Appreciated by Theatre Managers But Not Always Manifested by Them SELLING smiles to the public in the Minneapolis motion pic- ture houses is the specialty of Harry Preston, manager of the State, the most recent addition to the string of Northwest theatres under the control of Finkelstein and Ruben. The one standing mandate at the State is "Remember, we do not receive patrons, we welcome them." The twenty-five em- ployees of the theatre live up to this motto with such fidelity that Mr. Preston is the constant recipient of letters from patrons and telephone calls commending the courtesy met with at the State. Once a week the employees are assembled in the theatre for a general meeting. There the values of true courtesy and real smiles are driven home by Mr. Preston with emphasis. "There are smiles and smiles" is his constant reminder. "One is purely mechanical and creates no feeling of warmth in the person re- ceiving it. The other carries with it a mental handclasp and denotes real interest in the patron's comfort." Here are Mr. Preston's cardinal principles for manifesting interest in the State's patrons : 1. By looking the patron in the eye with natural kindness in your heart and seeing them. 2. By putting some expression in your voice when answering questions. 3. By recognizing people, making them feel you know you have seen them here before when it so happens. 4. By being just yourself, natural, kind and pleasant. 5. By showing that you appreciate their patronage. 6. When you have something to say to a patron, talk to him —NOT AT HIM. 7. Cultivate your voice if it is harsh. A little time spent in this way every day will more than repay you for the effort. 8. No matter how much trouble a patron is putting you to, try not to show your annoyance. "Selling amusements to the public is not the easiest thing in the world to do," Mr. Preston cautions his employees. "You are as much the advertisements of this firm as are the printed displays in the newspapers. You are salesmen of amusements. "Whether a patron ever returns to this house a second time depends partly upon the reception you give him. Mere cour- tesy alone won't get you anywhere. You must use that some- thing that is in you. "The trouble with so many employees who deal with the public is that they are not themselves. They assume a false air. For instance, when the average person writes a letter, he does not write as he talks. He uses a stiff, stilted method of expression that is unnatural. You do yourself. "Remember, you can be dignified and at the same time cour- teous and interested. It is a natural law that if you take an interest in folks, they will take an interest in you. They are bound to. They can't help themselves. "When you get a person that is peeved because he has had to stand in line, you can melt his icy attitude with a genial smile, not a forced smile. I MEAN A REAL ONE. "What is a mental handshake? It is the thing you do when you show an interest in a man and recognize him as a person of some importance to you. It. gives him the same kind of feeling inside as it does to you when you are noticed by the people with whom you do business. They like it, appreciate it, remember it, tell others about it and always come back for more. In this way, you can personally attract more business to this the- atre than all the other advertisements in the world, if you will only realize your power and use it. You will make more friends than you ever dreamed of having by being interested in people, and those friends will bring business to your theatre. "Have you ever gone shopping with a woman friend and watched her in her favorite store? In that shop she feels at home. The floorwalker nods to her in a friendly way. Some of the clerks seem to know her. She seems to feel perfectly at home and is reluctant to leave, much to your annoyance. You notice that there is a certain intimacy and friendliness you can't account for. "If you could plant that same feeling she has for that shop in the hearts of our patrons, this theatre would be filled to the roof every day. Out of that friendly intimacy will grow confi- dence. We spent thousands of dollars to create a friendly wel- come atmosphere in this theatre for patrons, but it means noth- ing unless you give these people a mental handshake. "People are human. They want to be deferred to. They feel their importance when you speak to them and manifest an in- terest in them. "Right here I want to say something about people who may not be dressed as well as you would like to see them dressed. They, too, are human, and should be treated as if they belonged. The impression you give them about this theatre will be a last- ing one and some day they may be big fellows. Even if they are never big fellows, they earn money and can spend it for amusement. They can influence their friends to come here or to go elsewhere for amusement. "When we have a large crowd waiting for seats, and when the turnout finally comes and seats are available, and those who have been waiting long in line can see the best seats taken by people from the rear rows who move forward as the crowd passes out, how much of an effort are we making to smooth down the ruffled feelings of these people? "You have been told many times that you are the sales people of this theatre. You are the point of contact between this house and its patrons. You are constantly in touch with individuals who probably never talk to anyone else in the theatre but you. "No matter how hard the management of this concern may work to bring in business, if you can't help to hold it, their efforts are lost. It's you who have to make and keep friends for the State. It's not easy, either. It's a hard job. "You are dealing with the public's money. They spend their money for entertainment here. Therefore, if for any reason a person takes a dislike to you or you get on their nerves, they will not come back. You have not lost merely that 40 or 50 cents, but many dollars for your theatre, and prestige for yourself." Selling smiles has proved a business getter for the State. Despite the size of the theatre, 3000 seats, Mr. Preston has sur- rounded it with an air of coziness and friendliness on a par with the 300 seat house. The result is constantly increasing crowds. Following is a typical letter taken from his recent mail : "I have attended the State Theatre for several weeks now, and I have found your ushers most pleasant, with especial men- tion to the one usually down on the left circle downstairs. They always greet you with a smile and if it is not crowded ask you where you would like to be seated. Very seldom have I heard this in other movies. "While I sometimes think the pictures uninteresting, I have then watched the ushers and I have noticed that no matter how great the crowd their extremely pleasant manners." Mr. Preston's method of working with his employees to obtain their co-operation in helping sell the public the amusement idea is not based on theory. He is a veteran in the game with years of successful experience behind him in the East. With th - in- auguration of his policies at the State has come a rema i ile success that apparently is to build the theatre into one of the drawers of patronage in the country. 986 EXHIBITORS TRADE REVIEW Volume 10. Number 14. No, Con this is not the front garden but the lobby of the Queen, Hendersonville, N. C, during the run of stance Talmadge in "Wedding Bells," a picture whose exploitation possibilities are unlimited. This one sheet got 'em coming and going. On the front side in Yiddish was a brief announce- ment about "The Golem" and its Jewish theme, and the reverse side simply gave the picture title. The printing was in black and white and stood out impressively. ail ORCHESTRA HALL \A com SUN. AUG. |*T Perhaps not one in a hundred expioiteers would think of exploiting Hodkinson's "Keeping Up With Lizzie" by playing on the well known monicker for a Ford car. This grotesque ballyhoo attracted big audiences to Clune's Broadway, Los Angeles. Jazz Jail Herrin, 111., is a small city, but it has big ideas when it comes to the appre- ciation of wide-awake showmanship, such as is exhibited by John Marlow of the Hippodrome. Marlow recently put across a novel and amusing stunt for the ex- ploitation of Outside the Law. He obtained a jazz band of several pieces. Then he had a cage built on the body of a three-ton truck. In the cage, in convict's clothes, he placed the drum- mer of the band. On the seat with the driver was the cornetist, dressed as a cop, and at the back of the truck, in prison keeper's garb, was another member of the band. This combination of jazz and justice covered every street highway and byway of Herrin and awoke echoes which had slumbered since P. T. Barnum died. Re- sult: All box-office records for the Hip- podrome were smashed to smithereens during the showing of the Priscilla Dean masterpiece. Chalked Up Town Evidently inspired by one of the ads in the press sheet on First National's Peck's Bad Boy, which showed Jackie Coogan scrawling his sentiments on a slate with a piece of chalk, Steve Willitt, manager of the Liberty, Astoria, Ore., used that simple method to pack his house despite the summer drop. Figuring that a boy would rather write on a fence or sidewalk with a piece of chalk, Steve gathered a dozen Astoria kids, gave each chalk and told them to go forth and paint the town white with Peck's Bad Boy legends. They went at it like Foch went after the Kaiser's pets. There were, within a few hours, more novel messages about the First National feature than any picture ever had in the town. Steve says there must have been a thousand — scrawled on fences, sidewalks, buildings and other choice spots. It isn't a stunt that could be worked too frequently, but once in a while it can be done, and it will pay big returns. All that the thing cost Willitt was the price of two boxes of chalk and a couple of Annie Oakleys for his crew of willing workers. Debated Over It As a means of attracting extra atten- tion during the hot weather engagement of Charles Ray's First National produc- tion of The Old Swimmin' Hole, Manager J. W. Goodspeed of the Isis theatre, Grand Rapids, Mich., offered several cash prizes and theatre tickets to the persons who wrote the best essays on why or why not title-less pictures are best. This gave Goodspeed an opportunity to advertise that The Old Swimmin' Hole marked a radical departure from the old school of motion picture making and put it up to his patrons' pride to tell just why the picture was different. The essay contest attracted consider- able attention, all of the prize winning offerings being printed in one of the news- papers during the engagement. wtjrmwm September 3, 1921 EXHIBITORS TRADE REVIEW 987 Tillson's Wax Figure Stunts Picked Out Big Scenes from Pictures and Dressed Up Lobby That Made 'Em All Look Twice, so Life-like Were They All summer long, Michigan, from the standpoint of exploitation pic- tures, has been as quiet as a Blue Law paradise. Now, there comes popping out of Lansing a basketful of live stuff, the work of Roy Till- son, manager of the New Strand there, one of the Butterfield chain of theatres. The pictures illustrated the lobby treatment which Tillson gave to three— "Peck's Bad Boy," "The Woman in His House" and "Twin Beds." The chief feature in each case was the use by Tillson of wax figures to represent characters in the several productions, with special atmos- pheric settings to carry out the main theme of the picture. Thus for "Twin Beds," he reproduced in de- tail a suggestion offered in the First National press sheet covering the Carter de Haven farce, using a set of real twin beds, with wax models garbed as are the principals in the big scene of the picture. For "Peck's Bad Boy," he had a real grocery store set up, with an old grocer and a boy garbed in imi- tation of Jackie Coogan in the pic- ture. In addition to his lobby dis- play, Tillson garnered a mob of kids and reams of publicity by giving a special ice cream party and matinee for them on Saturday morning. This latter cost him nothing, the cream makers going into the idea with the advertising thought as the inspiration. Besides the ice cream show, Tillson also had a Peck's Bad Boy contest in the Lansing State Journal, three specially lighted dis- plays in his lobby, four window tie- ups on ice cream cones, three on Peck's Bad Boy books and two others on the song. All of them were on the main street of Lansing. One appeal to the feminine taste is worth five to the other sex, ac- cording to the reasoning of Tillson, and that is why he seized upon the opportunity to make a special lobby display for "The Woman in His House," the special Louis B. Mayer- First National attraction. Through an arrangement with a furniture dealer, that resulted in the passing of two members of the dealer's family into the show gratis, Tillson was able to obtain all of the furni- ture he needed for the display. The dry goods stores in the Arcade, where the theatre entrance is sit- uated, offer him the use of any wax figures they may have for displays. The photograph shows the results, a baby in a wheel crib, the toys all about on the floor, and a mother standing looking down at the crib. All of these displays were big and effective, yet they cost Tillson very little, because in every case the "props" were loaned to him by neighboring stores. This is a splen- did illustration of head work com- bined with a keen sense of exploita- tion values. An example of advance display in the lobby One of the crowds attracted by a Tillson stunt 988 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Lester's Rivoli, Columbia, S. C, has departed somewhat from its rule of using a 24 sheet on the marquee by dressing up its front to look like a cabin entrance during the run of Hodkinson's "The Man of the Forest." There is a win- dow alongside the entrance of the Electric The- atre, Brooklyn, N. Y., which Brown and Spangler, man- agers of the thea- tre utilized with this display dur- ing the run of the R-C picture "The Beach of Dreams." When a mer- chant can't let you have a win- dow you might get him to place a cut out in his store as was done in this case by the Newark The- atre, Newark, N. J., during a run of "The Great Moment." A very plain entrance was made to loom up with this sort of a lobby layout. The Lyric, Easley, S.C., took this means of exploiting the complete Universal program which Phelps Sassicn, the manager at this house, ran for four successive weeks. Civic Stunt Unusual success attended the screen- ing of Fine Feathers at the Arcadia the- atre at Reading, and Straight is the Way at the Colonial in the same Pennsylvania town, due to the good showmanship dis- played by Schad & Carr, who control al- most all the playhouses in the pretzel city, and who linked up the two theatres with a community movement so firmly that the Arcadia and the Colonial really took the place of city hall as the civic center of this town for the week. Reading, which has grown to the 125,- 000 mark and has begun to develop some congestion in its centers of traffic, is all agog over the plan of the railroads to run streets under the tracks instead of the lines going to the expense of putting their tracks up on viaducts. This latter course would cost considerably more than would the method that the railroads have suggested. Schad & Carr saw a chance to win some attention and secured motion pictures of the horrible conditions that exist at Har- risburg, capitol of the State, where the railroads put across the same kind of a stunt and have the city hanging high and dry, with its streets taking a plunge un- der the tracks instead of the rails going far overhead. The people who are inter- ested in the city-beautiful work backed up the movement and went in for some free publicity for the Arcadia and the Colonial when they staged the pictures of the Harrisburg fiasco. The theatres were boosted by the churches and the various civic societies to such an extent that it was finally decided the best thing to do would be to open booths in the lobbies of the playhouses, so people could sign up petitions to the Council against the street subway plan after they had seen the pic- tures screened that exposed the folly of the plan. Getting in the news columns of the papers is a hard task, but the two the- atres broke in with ease and had the newspapers backing the managements in the showing of the films and urging the people to go and see them before they signed the petitions. Sky Pilots Help Virtually all the ministers in Indian- apolis helped put over The Sky Pilot when that picture played at the Circle theatre. An advance screening was given about four days previous to the opening and more than forty ministers from various churches in the city attended. After they had seen the picture it was explained to them that, inasmuch as they were respon- sible for a great part of the agitation concerning better and more wholesome en- tertainment on the screen, it would prove to the advantage of their cause to indorse such a picture as this. This they agreed to do, and many of them announced from the pulpit that the picture was being shown at the Circle, while others used a part of the picture as a theme for a sermon. Although it might do more harm than good to use such an indorsement as this in the regular newspaper advertising it certainly is an effective way to reach the church-going people of the city. To make sure that the majority of the congrega- tions of Indianapolis received word of the indorsement, stories were placed in all the local church publications. September 3, 1921 EXHIBITORS TRADE REVIEW 989 High Cost of Seats The Mexican of fiction who papered his home with the then abundant Mexican paper money has a rival in F. J. McWil- liams, manager of the Grand theatre at Madison, Wis., for Mr. McWilliams is using about 9000 perfectly good pennies to raise the seats at the Grand so that his patrons may more comfortably view First National attractions. At least that is what local newspapers report in a half column, top of column, front page story. "The seats at the Grand have always been a little uncomfortable," Mr. McWil- liams said. "They were fastened level to the floor, which had a big slope. There was a tendency to slide forward in your seat, and the angle was such that the eye, if held in normal position; fell about three feet below the screen. People were forced constantly to tip their heads back and this left their bodies in an uncom- fortable position. So I decided to change the seats. "But changing the seats would do no good unless the whole city knew about it, and we figured that the quickest and cheapest way of telling them would be to make the change a really good newspaper story. "We raised a row or two of the seats with pennies, and then let friends tip off the reporters that the Grand was using real money to raise its seats. When the reporter came in and found a workman busily engaged in sticking real pennies under the seats, he at once got busy and did the rest." Stacks of from eight to ten pennies were placed under the front standards of the seats, thus tilting them back on the level. Two long screws hold the coins in place and fasten the seats to the floor. Mr. McWilliams gave out a convincing interview on the advantage of pennies as building material, how the exact angle could be so easily obtained, saving in la- bor required, and the comparative safety of his foundations from petty thieves. The local news "hounds" listened and duly printed the story. Popular Mechanics magazine also considered it good stuff, and a coming issue will tell of this new- est building material. When asked whether there really were some 9000 pennies under his seats, Mr. McWilliams smiled a little and said: "Now everyone knows that we've raised the seats. Of course if people should start removing the pennies, we will have to substitute iron blocks. In fact, there are blocks under some of the seats." Story Telling Stunt "The Children's Hour" is a new stunt at Tom Herrity's Lotus theatre, Allen- town, Pa. Miss Vivian King of Allen- town, noted reader and folk lore author- ity, has been engaged to run story tell- ing hour every afternoon for one hour after the 4:30 p. m. show closes. Story telling contests are held, guessing compe- titions and other things that make the kiddies want to come. No charge is made to attend the after show, the only re- quirement being that the person shall have been in the audience during the matinee. It is proving a big business puller among the women vfolks and chil- dren. When! the Robertson-Cole feature "When the Lights Are Low," starring- Hayakawa, was shown at the Capitol, N. Y., Director Rothafel took advantage of the oriental atmosphere by using a prologue with pagodas, arches, willow trees and Chinese throne, in which he also used a mixed quartette and dancers. A miniature stage setting in the window of the Philadelphia Metro Exchange represente d a scene from the "Four Horse- men," The scene was changed weekly, ran four weeks in advance and during the showing. Ray C. Brown, Aldine, Wilmington, Del., dressed up his entrance like a prison interior which fitted in nicelyi with the title "Outside the Law," which was being run. 990 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Heavy on the Ink for Drama When Appealing to Lovers of Sheer Drama the Light, Fine Type of Newspaper Ad Does Not Produce the Desired Effect Recently William Fox opened up strong with three dramas right on blase Broadway, N. Y. The strategy used in newspaper advertising was watched with inter- est. To jump boldly into the whit- est, lightest street in the world, practically in midsummer and get away with it was a problem bound to attract much attention among showmen. PARKSKUUICS BEGINNING WITH MAT. 230- EVE.8-30 TWICE DAILY THEREAFTER. WILLIAM FOX presenb STORY OF THE* JUNGLE AND OF CIVILIZED HYP0CRI5/ b/ PflXY HIRAM MAXIM Directed by d 5EARLE DAWLEy There is so much ballyhooing in New York that a calliope parading up and down Broadway doesn't get a stir any more. The use of the customary space in the customary type of newspaper ad doesn't work. A psychological effect designed to pack folks into the theatre — some- what against their will — was what was needed and Vivian Moses, ad- vertising chief for the Fox home office conceived the idea of good strong black ads, not bleeds or solids, but heavy enough to convey all the heftiness of pure drama. In exploiting a light comedy, thin graceful type faces or hand drawn layouts convey the idea of laughter and lightness of theme. With drama the reverse is true and no theory of advertising ever received more practical proof of its efficacy than did the theory of Moses. The three dramas, Thunderclap, Shame and the Virgin Paradise have been doing big business. Fortunately, the titles, being short, fitted in with the exploiter's purpose. The tendency to make titles for exploitation purpose grows more noticeable each day but print- ing the mere title, in any old kind of type so long as it is black, is not the way to get results in news- papers. It must be remembered that the amusement sections of the dailies contain ads of varied compo- sition and unless something striking is used the effect is lost in a jumble of nondescript ads. We reproduce for the purpose of study three of the ad layouts used for the New York opening of the three big Fox pictures. Viewed C3 WILLIAM FOX SUCCESSES^ 1 iSS2$^~ ; CENTRAL IB^TJgf | jT Mk~ stow* tmb THtxoocMaeepj- \ TWCp DOILY ?'30a-8 >3 - SEATS A WEEKS IN ADVANCE t IVBIf THEATRB- aW\ mlmriciNTiY awci/na — (jjjf/ jwkmkv jxecuno — TTUICE- DAILY" 2:30 &. B IO - SEATS A igj/ i WEEKS IN ADVWV6- ^ r PAR K SSSwS^jg^*1 fiADAI ^ft WflfiSBLjB"- TMV MOST UNU51WL 1 /KmL V candles (f. c). In order that a complete analysis of the dis- tribution of the light might be made, sets of measurements were made under four conditions of illuminations as follows: I. Ceiling lights on. Arc not operat- ing. II. Ceiling lights on and arc operating. No picture in the machine. III. Arc operating, no picture, no ceil- ing lights. IV. Ceiling lights and arc with picture. The measurements obtained under I. indicate the intensity and distribution of the light from the installed fixture. The data in III. represent the intensities and distribution of the light reflected from the screen when the arc is operating but with no picture in the machine. The data in IV. are of greatest interest, as they ■I4 t "'T Fig. 7. Sim arvitcu -4* r V t FigJS. represent the distribution and intensity of the illumination under actual operating conditions, the sources of light being both the installed fixture and the light reflected from the projecting screen. The data in II. were recorded as being of interest in indicating the. difference between the illu- mination with and without a picture in the projecting machine. The measurements having been com- pleted with this arrangement of the light- ing fixture, it was decided to make a sec- ond adjustment and to repeat the meas- urements with slightly changed condi- tions. The distance between the fixture and ceiling was increased to 7 feet, and the inclination changed somewhat so that while the projection screen was protected from direct light a higher ceiling bright- ness near the front of the room was ob- tained. The photometric measurements were then repeated from the same set of groupings as employed previously. The data on the two arrangements of the '^ghting system are recorded in Table I. A detailed consideration of this table will not be given at this time. In order to present this data in more graphic form, the values of brightness and illumination are written in at the proper position on prints showing the side elevation of the room, and a brief con- sideration of these will be taken up. The conditions obtained with the second ar- rangement' of the fixture were somewhat more satisfactory than the former, hence our attention will be confined entirely to the values obtained with this more favor- able arrangement. In Fig. 6 the data obtained with the ceiling lights on but without the projec- tion arc are shown. It will be noted that the maximum ceiling brightness is ob- tained slightly in front of the fixture, the maximum being 1.9 m. 1. This brightness decreases gradually toward the front of the projection room. The illumination on the table plane due to this source is indi- cated by the figures at stations A, B, C, D, and E. In Fig. 7 brightness and illumination values at corresponding stations are shown, the condition being that ceiling lights were on and the projection machine operating but without a picture in the machine. A comparison of these values with those in the previous figure shows the magnitude of the illumination result- ing from the light reflected from the pro- jection screen, its influence being most marked near the front of the room. This is more clearly shown by Fig. 8, in which the measurements of illumination due to the light reflected from the projection screen alone are indicated. The data of greatest interest, however, are shown in Fig. 9, these being the values obtained by taking measurements under actual operating conditions, that is, with the projection machine operated in the usual way with a picture of normal density and the lights providing the gen- eral room illumination turned on. It will be noted that the ceiling brightness is relatively high near the rear of the room, its maximum being 1.8 ml. This bright- ness decreases to a value of .04 ml. di- rectly above the projection screen. The illumination on the table plane is also high at the rear of the room at a maxi- mum value of .19 f. c and a minimum value of .06 near the front. This arrangement of the room illumi- nation was found to be entirely satisfac- tory_ from the standpoint of the picture quality. No appreciable diminution in the apparent contrast or brightness of the picture was perceptible. With this illu- mination it is quite possible after becom- ing accommodated to the existing bright- ness level to read with comfort ordinary newspaper print, and furthermore the length of time required for accommoda- tion is very short. For instance, an ob- server entering the room with eyes adapted to full exterior daylight levels can see immediately every detail of fur- niture in the room and a period of not more than one or two minutes is neces- sary for adaptation sufficient to read with ease ordinary printed material. The general conclusions to be drawn from these experiments are that a rela- tively large amount of general illumina- tion may exist in motion-picture theatres without appreciably affecting the quality of the projected picture, provided that this illumination is properly distributed. In Fig. 10 is shown a possible arrange- ment of the lighting system which would give a highly satisfactory theatre illumi- nation. This plan is presented as illus- trative of one way of handling the prob- {Conthmed on page 994) 994 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Theatre Lighting (Coyitinued from page 993) lem and undoubtedly many others may be worked out. The ceiling which consists of four arches or concavely curved surfaces is illuminated by lamps inclosed in the fix- tures, which are designed to appear as integral parts of the beam structure, as indicated. The intensity of the various lights is distributed roughly as indicated by the numbers i = ix, i = 4x, etc. This would result in a relatively high ceiling brightness at the rear of the theatre and a relatively low value at the front. Since the lamps themselves must be placed com- paratively close to the ceiling, it would be necessary in order to obtain an approxi- mately uniformly graded ceiling bright- ness, to arrange the decorative scheme applied to the ceiling so that the regions marked B should have a relatively low re- flecting power, while those marked A, on the other hand, would have a very high reflective power. The details of some such decorative systems have been worked out, but they will not be considered at this time. The lighting of the ceiling under- neath the gallery is obtained from lamps at B and here again the ceiling reflecting power should vary from a low value at B to a high value at A. From the result of the experiments in the projection room, it has been concluded that the illumination on the table plane at various points in the theatre should be approximately as indicated by the values of E, and the number and size of the light units used should be so adjusted as to give the indicated values. While an approxi- mate computation could be made indicat- ing the number and size of units neces- sary, it would be quite impossible with- out detailed information of the dimensions of the room, the reflecting power of vari- <~ — UL, V * •* "1 ous surfaces, and the exact positions of the lamps to make a definite estimate as to the total quantity of light flux necessary. In Fig. 11 are shown three cross-sec- tional diagrams illustrating the possibili- ties in beam design which would result in the proper distribution of the light flux over the ceiling. These designs, of course, are only given as suggestions of what might be done in arranging an indirect system of illumination conforming with the conditions outlined in this report. The beam structure adopted in any particular case will be influenced to a great extent by the architectural style of the theatre and the diagram given serves only to sug- gest a method of concealing the lamp within the beam structure and at the same time obtaining the proper illumina- tion of the ceiling. It should be mentioned also that the illumination in the lobby and in the vari- ous vestibules and extreme rear of the theatre should be so arranged that a per- son entering the theatre passes gradually from the illumination of the exterior to that of the body of the theatre. That is, the transition from exterior brightness level to the interior brightness level should be made in a series of gradual steps rather than in a single abrupt step. Returning again to a consideration of the brightness of the frame surrounding a picture, it was found by experiment that raising the brightness of the frame to a value of approximately .02 m. 1. gave a much more pleasing effect than when the black velvet frame was used in which case the brightness was so low as to be beyond the limit of measurement with the instrument available. The contrast be- tween the frame and the highlight of the projected picture, which is estimated to have been about 1 to 10,000 in case of the black velvet frame was found to give rise to a certain feeling of visual fatigue and discomfort. By covering the velvet with a draping of white mill net the reflecting power was increased to such an extent that the contrast between the frame and picture was considerably reduced. It will be noted that the average screen bright- ness without any picture in the screen is found to be 20 m. 1. The average screen brightness with a normal film in position is probably of the order of 2 m. I. while the maximum may be taken to be some- where in the neighborhood of 10 m. L With a frame brightness of from .02 to .03 as indicated by the data, the maxi- mum contrast between picture and frame is reduced to less than 1 to 1,000, while the average contrast is approximately 1 to 100. Now the sensitometric data on glare indicate that with the eye adapted to ordinary daylight levels a contrast of over 1 to 100 results in glare or undue fatigue. However, with the eye adapted to lower levels, the allowable contrast in- creases to a considerable extent and if (See Fig. 1) we assume an adaptation {Continued on page 996) World's Largest Exclusive Amusement Ticket Plant ROLL- rcoupond - FOLDED TICKETS BEST FOR THE LEAST MONEY WE SPECIALIZE AMUSEMENT TICKETS OF ALL KINDS GUARANTEED CORRECT 352 N. ASHLAND AVENUE QUICKEST DELIVERY CHICAGO, ILLINOIS Be Sure Your Equipment Comes from the Chicago Cinema Equipment Company Whatever you need to make the equipment mod- ern and up to date, from orchestra chairs to baby spot lights, can be purchased at the right price, through this company. In the larger theatres, from coast to coast, you'll find Chicago Cinema Equipment — and remember that this equipment was the final choice in the face of the keenest kind of competition. A copy of our illustrated bulletin should be in your band* — NOW. Ask for it. Chicago Cinema Equipment Company Manufacturers of dlMolYera, reflectory, rewlndi, orchestra ehalri, etc., ste. Kildare & Arthingrton Streets Chicago, 111. JAN iMEZ^pffiT^lUg Reserved Seat Tickets for BIG PICTURES There are a great many really big productions available today by exhibitors. These are produc- tions that m the past would have been road shows either not playing your town or playing the oppo- sition combination house. You can give these special productions the proper presentation right in your t^-3liTe-f T\f ?-ecret is RESERVED SEATS The Birth of a Nation," "Way Down East" "The Four Horsemen," "Over the Hill," "The Old Nest " and many other unusually big pictures must be played with reserved seats. They are too long for a grind show. They must be presented at advanced prices, and be put on in real showmanship manner Are you able to handle the big pictures' The Re served seat policy will make for success. Advise us your seating capacity and we will be glad to quote you prices and send you samples. Pictures0" °"r leafi6t "Reserved Seats and Big WELD0N WILLIAMS & LICK World's Largest Two -Color Reserved Seat Ticket Printers September 3, 1921 BETTER THEATRES AND EQUIPMENT 995 Hp HE beautiful Federal Electric Changeable Letter Silveray Sign shown above brightens up the front of one of the most attractive moving picture theatres in Chicago. Its blazing light catches the eye of people who pass within blocks of the theatre — its attraction board with its easily read changeable letters of raised milk-white on a strong dark back- ground announces the special attraction for the day. You need a Federal Changeable Letter Silveray Sign in front of your theatre to let the theatre-goers in your com- munity know that you have only high-grade features. It is a business magnet that will pay for itself many times over. Twelve Months to Pay. Think of it! The first payment brings you the sign — you have one year to complete pay- ments. Do not delay — mail in coupon today for full informa- tion, price and free sketch, showing how your sign will look. No obligation. -You can change if FEDERAL ELECTRIC COMPANY Representing Federal Sign System (Electric) 8700 South State Street, Chicago, 111. Please send me full information, free sketch and price of a Changeable Letter Silveray Sign for my theatre. Explain your 12 months to pay plan. Sign to project over sidewalk? Width of sidewalk? Letters on one side or both sides of sign? Sign to be erected flat against building? , Sign to be attached to Marquise or Canopy? ' Name v City Street and No State Name of My Theatre . , rrti ETR-9 996 EXHIBITORS TRADE REVIEW Volume 10. Number 14 TABLE ^-Illumination on Table Plane, Screen— -Ceiling Brightness- 1 2 3 4 I. A .02 .05 .14 .S4 2.7 1.2 II. A .03 .07 .14 .84 2.6 1.3 III. A .03 .03 .02 .02 .03 .06 IV. A .02 .04 .14 .84 2.3 1.3 I. B .04 .12 .28 .95 1.9 .84 II. B .04 .12 .37 1.05 2.2 .95 III. B .03 .03 .02 .02 .03 .06 IV. B .04 .12 .29 .95 1.8 .84 I. Ceiling Lights On, Arc Not Operating. II. Ceiling Lights On, Arc Operating, No Picture. III. Ceiling Lights Off, Arc Operating, No Picture. IV. Ceiling Lights On, Arc, Picture on Screen. anu Fram 7 A B C D E S F .4 .02 .05 .10 .15 .19 .02 .01 .18 .15 .09 .15 .15 .17 20.00 .oa .05 .10 .05 .03 .03 .03 20.00 .02 .15 .04 .04 .13 .15 .19 10.00 .02 .15 .03 .07 .17 .21 .17 .04 .02 .16 .13 .10 .15 22 .20 20.00 .Oi .05 .10 .05 .03 .02 .02 20.00 .02 .16 .06 .07 .16 .19 .16 10.00 .03- Theatre Lighting {Continued from page 994) level of 1 m. 1. the data indicate that con- trast as great as 1 to 1,000 may occur in the visual field without resulting in glare or undue visual discomfort. Contrast greater than this, however, should not be permitted. These results indicate that in general a black frame should not be used, but that a much more pleasing and less fatiguing arrangement will be obtained by the use of the frame of somewhat higher reflecting power. The general conclusions are, therefore, as follows: By proper distribution of the light, the general illumination of the interior of a motion picture theatre may be raised to a considerable extent above the values in common use without causing any appre- ciable loss of quality in the projected pic- ture. The illumination on the table plane in fact may be raised to the point where ordinary news print can be read with ease by an eye adapted to the existing bright- ness level. While it is impossible to outline specific instructions for particular cases without detailed knowledge of such factors as di- mensions and architectural details of the room, the reflecting power of the various ceiling and wall surfaces, and the position of the light fixtures, the following general principles may be outlined: (1) The illumination on the table plane should vary from .10 foot candles at the front of the theatre to .20 foot candles at the rear. (2) No area (outside of the projected picture) visible from any seat in the theatre should have a brightness of more than 2.5 to 3.0 m. 1. (3) The attainment of (1) without exceeding the values mentioned in (2) re- quires the use of very extended effective sources such as illuminated ceiling and walls and is best accomplished by the use of an indirect system of lighting. (4) All light sources and fixtures such as diffusing globes and translucent glass ware having a surface brightness of more than 2.5 to 3.0 apparent milli-lamberts should be entirely concealed from view. (5) It should be noted that a sheet of white paper illuminated by a 25-watt lamp at a distance of 12 inches has an approxi- mate brightness of 20 milli-lamberts. A sheet of music, therefore, illuminated in this way if visible becomes a glare spot and may cause great discomfort to the audience. Arrangements should therefore be made which, while providing adequate illumination for the musicians in the or- chestra, will prevent the illuminated music sheets from being visible to the audience. (6) The contrast between the highest light of the picture and the surrounding frame should be less than 1 to 1,000, pre- ferably less than 1 to 500. Black frames should, therefore, be avoided, one of a neutral gray being much preferable. (7) Lighting of lobby, vestibules, etc., should be so arranged that the transition from the brightness level of the exterior to that of the interior, or vice versa, is accomplished by a series of small differ- ences rather than by a single large one. Such arrangement will to a great extent eliminate the visual shock which accom- panies a sudden change in the intensity of the visual stimulus. (8) The use of a projection screen set well back on the stage and thus shielded to a great extent from the light reflected from ceiling and walls would probably permit the use of even greater room illu- mination than was used in these experi- ments. Two Simplexes Scranton's two new theatres, the State (Comerford Amusement Enterprises, Inc.) and the Miles (Charles H. Miles circuit) are rapidly assuming shape, and will be ready for opening in the fall. The Miles is now ready for the plasterer. It will seat 1100 persons, and the gallery as many more. A dome effect will be used in the ceiling. The State will take care of 1200 persons. The Moonsoon cooling system is being installed. Twin double fans are the installation that will drive air through the theatre, which will be equipped with two Simplex projection machines. E. F. Tucker, manager of the Seattle branch of the Wurlitzer company, an- nounces several interesting sales during the last two weeks. They are an organ to I. M. Binnard of the Liberty Theatre, in Idaho, one to the Highway Amusement Co., who are building a 900-seat house at Fifty-fourth and Sandy Boulevard, Portland, Ore., and one to the Isis The- atre, in Boise, Idaho. Columbia Projector Carbons From the beginning of the motion picture industry, every notable improvement in projector carbons has been a Columbia achievement. Columbia White Flame Carbons for Alternating Current: The only carbons yielding a sharp and pure- white light, steady and silent, with alternating current. Columbia Silvertip Combination Carbons for Direct Current: The narrow diameter of the silvertip negative lower compels it to burn with a sharp point, holding the arc steady and keeping the shadow off the lens and screen. We invite correspondence with a view of bettering your projection. NATIONAL CARBON COMPANY, Inc. Cleveland, Ohio San Francisco, Calif. Canadian National Carbon Co., Limited, Toronto American Carbons for American Pictures September 3, 1921 P BETTER THEATRES AND EQUIPMENT ROJECTIO 997 N TEST IN TEXAS SHOWS RECTIFIER ECONOMY The high cost of electric current has always been a source of wonder to the exhibitor, and many methods have been devised by the thoughtful members of the industry in an effort to keep part of the good coin they were paying out in their own jeans. Last week at Dallas, Tex., was witnessed a demonstration of what seems to be a solution of this problem. An ordinary carbon was inserted in a projector and a reel of film projected by its light, a rectifier being used for resist- ance. The result was as good a picture as the average movie fan would want. The regular carbon was then removed and a rectifier special carbon set was installed. The amount of current allowed to pass through the rectifier was reduced nearly one-fourth and the same reel was again projected on the screen. The picture was more brilliant, the high lights more clear and a real improvement was clearly seen. Upon measuring the carbon consumed a saving of about one-fourth in the car- bon itself was proven. Readings of the electric meter showed a saving of approx- imately one-fourth in electric bill. The R. D. Thrash Co., at Dallas, fur- nished the special rectifier carbons than the regular carbons, and has special sets for use with rectifiers. With Equipment Men Workmen are busy at the Theatre Equipment Co., Seattle, placing the wiring for the Westinghouse motor generator set for which they have secured the exclu- sive distribution in Washington, Idaho and Alaska. This motor generator is to be used for demonstrating the way the West- inghouse changes A. C. to D. C. for a pro- jection machine. "Bart" Barthel has changed his resi- dence from Queen Anne Hill to the Frank- lin apartments, Seattle, which is within walking distance to the Theatre Equip- ment Co. "Bart" wants to be in closer touch with the rapidly increasing business of the store. Harry Hastings, the stereopticon slide man at the Theatre Equipment Co., Seat- tle, spends most of his time these days in his new coupe. Mrs. Hastings is taking lessons at the wheel and will soon be as proficient as Harry. Miss Edith Willett, a sister of Mrs. Hastings, has returned to her old position at the Blue Mouse. C. P. Anderson, manager of the Okla- homa branch of the United Theatre Equip- ment Co., left Thursday night for Chi- cago, where he will attend a convention of U. T. E. managers. The inventor of the U. T. E. Proctor projector will be present and the managers will have the advantage of his mechanical genius inasmuch as he will discuss various phases of projection methods with them. Mr. Anderson ex- pected to be absent for about a week or ten days. A road outfit has been bought from the Theatre Equipment Co. of Seattle by the De Luxe Shows, with headquar- ters at Chehalis, Wash. The outfit makes the circuit of several small towns around Chehalis, and business so far has been very satisfactory, especially in view of the fact that a number of small theatres have closed in that vicinity. Operators Accept Slash After a week or more of conflict between the Southern Enterprise and the local operators union at Dallas, Tex., with both a strike and lockout pending, the union agreed to accept a slash in wages ranging from 8 to 10 per cent of the present scale. The cut not only affects the opera- tors, but also very materially reduces the pay of the musicians. For a time it looked as if the Southern Enterprises and the other two would be open-shop theatres. The local board of examiners for the operators declined to pass any of the applicants unless union, claiming that they were incompetent. The Mayor then stepped in, and with the consent of the commissioners, ousted the acting board and appointed a new board, with the expressed idea that an operator is an operator. Free Aperture — 123/32 in (43.5 mm.) Bausch & Lomb CINEPHOR Better Lenses for Better Pictures IN equipping your theatre on a quality basis don't overlook real essentials. The first requi- site to the best possible pictures on a screen is the best possible lens on your projector. Such a lens is the new CINE- PHOR, designed by America's oldest and greatest lens-makers. In comparative tests it has proved itself the best projec tion lens yet produced — marked by Critical Definition to the Corners — Exceptional Flatness of Field — Brilliant Illumination — Maxi- mum Contrast Between Black and White — Invari- able Quality. Write for interesting booklet. BAUSCH & LOMB OPTICAL CO. Free Aperture — 2 7/16 in. (62 mm.) ST. PAUL STREET -Xeir York Washington ROCHESTER, N. Y. Chicago San Francisco London Leading American Makers of Photographic Lenses, Microscopes, Projection Apparatus (Balopticons) . Ophthalmic Lenses and Instruments, Photo-Micrographic Apparatus, Range Finders and Gun Sights for Army and Navy, Searchlight Reflectors, Stcro-Prism Binoculars, Magnifiers and other High-Grade Optical Products. 998 EXHIBITORS TRADE REVIEW Volume 10. Number 14. BRIGHT IDEAS This Department Offers $5 for the best practical idea submitted. It may concern any part of the theatre. Ideas not deemed suitable for the award will be published unless otherwise requested. Lamphouse Light William W. Litts, projectionist at the Grand Theatre, New London, Wis., sends in an idea for lighting the lamphouse. We all know what it means to burn the fingers on a hot carbon because the lamphouse is dark. It appears, however, that Nicholas Power has met this situation by installing, in their latest machine, an automatically controlled light. However, Mr. Litt's idea is his own and we are very glad to print it here. _He writes: I have been a reader of the Trade Re- view for some time and find it extremely interesting, especially the Bright Ideas Department. I wish to give you a simple little idea of my own I rigged up. I find it a great advantage in illuminating the interior of the lamphouse while setting carbons. When the door is closed the lamp BOLT metal Screen eve-shade- LAMP DOOJ? OPENING is out and when it is opened it automatical- ly lights. I have two receptacles, one for each lamphouse. They have outside ter- minals, two small rods or carriage bolts SY2 inches long and % inch thick, two nuts ±or same; two pieces of lamp cord; two pieces of brass three inches long, L-shaped and a few small stove bolts and two 10- watt lamps. On the side of the lamphouse used to set carbons, drill a hole 2M inches from door on the rear end and fasten in recep- tacle, then a lower. Drill another hole 1 % inches to the left of receptacle hole and fasten the brass strip which is 3 inches long and V2 inch wide. Turn receptacle around so one terminal just touches the brass strip, then, in upper left-hand corner of door drill a hole 2V2 inches from top of door and put in rod. Then screw on your nut from the inside to hold bolt solid. Then attach your cord, one end to nearest line. I have mine on the motor line leading down from ceiling of operating booth. On the other end take one wire and attach to nut holding the brass strip and insulate well between brass and lamphouse so as not to charge the lamphouse with the other wire. Attach to other receptacle and you have a simple device to furnish light when you need it most. The rod in the door pushes the brass away from the receptacle terminal thus putting out the lamp and when door is opened the rod re- leases the brass strip thus making con- tact. Try it, brothers! Test for Light Beam 0. J. Parker of 319 E. King Street, Sher- man, Tex., sends in what he describes as a test to increase or decrease diameter of light beam to the same diameter of lens aperture. He writes: This is accomplished by placing lamp over to stereopticon attachment with the long rod on same turned back toward lamp. Drill a hole through an old aperture plate the same size as rod. Place aperture plate on rod in line with aperture on machine. Then place a screen in front of aperture plate so it will be the same distance from aperture plate as the back focus of lens. By projecting a light through aperture to screen and moving lamp backward and forward until the spot on the screen is the same diameter as that of projection lens. In this position more light is passed through lens than can be had with lamp off this point. The focus of condensers will alter the position of lamp. Also there will be two images on the screen in making this test. One is the image of aperture plate opening and the other is the image of the crater. The best results are obtained by using the image of crater, or when the image of the crater is the same diameter as that of lens aperture. This test can also be made by placing a screen at the back focus of lens, using the aperture of machine. But on some makes of machines it is not possible to place a screen at the right place so you can see it and make proper measurements. If a transparent screen is used the two images cannot be seen. Here's a Good Stunt L. W. Dawson, manager Gem Theatre, Shakopee, Minn., sends in this good idea along with an interesting letter: "I have taken a great interest in 'Bright Ideas' you publish and often learn many new ideas of great value to the small town exhibitor. "I have an idea of my own originality from an advertising standpoint which I submit for your approval. "I see many theatres of the small towns have what they call a 'dark corner box' with light in same, to be used in advertis- ing coming features, placing a cardboard over same with title of subject cut out of card. I have seen some of these signs very crude, lacking taste and neatness, made in a slipshod manner. My method: First I collect all window cards after once used (as they are the right size and shape to cover a shallow cracker box). Next I take the card and mount it on an easel fastened temporarily to a stepladder about 20 or 25 feet dis- tant from my stereopticon lens. Next I take a slide of the attraction to be adver- tised and focus a sharp outline of same on the plain side of card so mounted. After reducing the amperage (so not to overheat the slide) I take a pencil and trace the lettering on the slide on the card, after- ward taking it down and cutting out the letters and pasting colored tissue over back of letters so removed, and by add- ing the day of showing you have as neat and as classy a sign as the best of paint- ers could do for you, and it costs you noth- ing but a few moments of time. "Place this over the box in the dark corner on a live circuit and see the results. Should a picture appear on the slide in the center omit same by readjusting the card so no blank space will appear. "Trusting some one will try this and report results, I remain, Yours truly, L. E. Dawson, Manager Gem Theatre. Shapokee, Minn. Wonderland Case The appeal of organized labor leaders in the Wonderland Theatre case, Minne- apolis, involving the right of employees to picket places declared "unfair to or- ganized labor," has been filed in the Min- nesota Supreme Court. The appeal will be heard by the Supreme Court in Octo- ber. The case, that of John J. Campbell against the motion picture operators' union, Dan W. Stevens, Lynn Thompson, Leslie Sinton, R. D. Kramer and others, was heard in Minneapolis before Judge Bardwell in district court. Judge Bard- well ruled against the right of the union to picket the theatre which was placed on the "don't patronize" list. Pi LENSES RO-JEX QUALITY Write for hill information Projection Optics Co., Inc. Rochester, N. Y. The "A. utomat/cket System Stops Box Off-ice Leaks Qt Losses 'Ask Us 'About It "Automatic Ticket Selling &. Cash Register Co. IT84- BROADWAY NEW YORK Ten Thousand Dollars Reward will be paid to any person who can prove that B. F. Porter did not sell and install Simplex Machines in the Capitol Theatre at 51st Street and Broadway, New York City. B. F. PORTER, 729 7th Ave., New York v j i i I n< !•) WTftf] n 1 'f 4- * « 1' e if H [IMi !#;/ p I ill illlli MM (id n iiili T/ie Constant Appeal of Appropriate Music The musical demands of lovers of the silent drama have become positive. The house where superior, varied music is found is the house of popu- larity. For various reasons your features may not always be a success, but add the unfailing musical "atmos- phere" of the Cremona Orchestra-Organ and the line at the box office becomes dependable. No theatre organ orchestra has been developed ~SSp to better meet the requirements. It is unsurpassed as a hand-played organ. It renders, besides, or- chestrations selected or set to the film offering. A double roll system permits playing by either solo roll or any standard player roll. It may be ,3 j played with or without an operator. But best of l^J, all, the Cremona is not prohibitive in price to the smaller house. Write for the whole Cremona story. E n^t(J^rcJuett& Qiano Corrvjiarmj, Chicago, 1A.XA. (-Theatre, Orchestra' Oraan 1000 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Music for the Photoplay Conducted by NORMAN STUCKEY M. * THE design of this department is to diffuse among musicians and exhibitors correct information on all important subjects pertaining to music for the film ; to improve the quality of musical interpretation and to raise the stand- ard of music in motion picture theatres. Questions concerning music, suitable instrumentation, queries relating to organs and mechanical players, etc., should be addressed to Music Editor, Exhibitors Trade Review, 1587 Broadway. THE PIANO'S EARLY DAYS In these days of pianists who enjoy greater incomes than bank presidents, tracing the piano back to its humble be- ginning, when there were no $800 a night performers, is an interesting study. There were a great many stages of de- velopment before the piano came into the family of musical instruments. There was the clavichord, used as far back as the fif- teenth century by the minnesingers, and the music of which was produced by a metal "tangent" striking the string and pressing firmly against it, allowing only a part to vibrate; the virginals, the spinet and the harpsichord, in all of which a plectrum of quill was caused to pluck the string, giving a far more powerful sound than the clavichord method. Harpsichords came to play an important part in orchestras but a want began to be felt for something more expressive. The application of hammers to a keyboard was believed to be the step which would im- prove the instrument, and the problem was the method of application. Finally, in 1709, a harpsichord maker in Florence named Bartolommeo Cristofori succeeded in substituting hammers for plectra to the keys of the harpsichord. He called the new instrument "Gravicembalo col piano e forte," i. e., "harpsichord with the soft and loud." Later it became known as forte piano and piano forte. It had a hard fight for recognition, and it was not until 1725, when Silbermann, a Dresden organ builder, constructed one after Cristofori's model, that it began to attract attention. Frederick the Great en- couraged Silbermann in his work and in- troduced the instrument to Bach, who, un- able to use it, expressed his disapproval. Miss Margaret Gibney, who was pipe organist at the Colonial and the Arcadia theatres, Reading, Pa., has been secured by the Lyric Theatre. Wanted — Suggestions for Better Cue-Sheets As there is much dissatisfaction among many theatre musicians re- garding cue-sheets, the editor of this department will be glad to receive letters containing opinions, sugges- tions and ideas for improving the present cue-sheet. Address all letters to Music Editor, Exhibitors Trade Review, 1587 Broadway, N. Y. Galaxy of Well-Known Musical Directors WILLIAM AXT Capitol Theatre, New York The quality of excellence which S. L. Rothafel has succeeded in injecting into the musical programs at the Capitol and the high standard which he has consis- tently maintained is partly due to the quality of musicians with which Mr. Roth- afel has built up his organization. One of the members of the staff whose ability and experience have helped to con-' tribute toward the success of the presen- tations is William Axt, associate con- ductor of the Capitol Grand Orchestra, who has supervised the work of the en- sembles, choirs, quartettes and soloists that have sung at the Capitol from time to time. Axt began his studies at the National Conservatory of Music in New York, studying the piano with Adele Margulies, and harmony with Charles Heinroth and Rubin Goldmark. He then went abroad, working with Xaver Scharwenka and with Dr. Paul Ertel in Berlin. On completing his foreign studies he returned to this country and continued his work on com- position with Rafael Joseffy and Rubin Goldmark. Axt's operatic work began as assistant conductor under Oscar Hammerstein at the Philadelphia Opera House and con- tinued until that impresario sold out to the Metropolitan. Victor Herbert then sent for Axt and appointed him conductor for Emma Trentini in "Naughty Marietta," whose conductor he remained for three years, later conducting for Alice Nielson in "Kitty Darlin' " when that famous singer made her last attempt at light opera. At this time Morris Gest became inter- ested in the young conductor and engaged him for the Century Theatre, where he conducted the big productions for three years, including the successful "Chu Chin Chow" and later "Aphrodite." When the Capitol Theatre first opened with its original policy of grand opera, Axt was engaged to assist in putting on the operatic numbers. Since Mr. Roth- afel's regime, he has been placed in charge of the training and coaching of the various soloists and preparation of the vocal num- bers that have contributed in a large meas- ure to the color and enjoyment of the Cap- itol presentations. Mr. Axt's ability as a composer has stood him in good stead as he is frequently called upon to arrange music for quartette, ensemble or orchestra, often composing original themes to suit some particular re- quirement of the presentation. Axt is also assigned to the task of giv- ing auditions to the numerous singers who are fired with ambition to appear at the world's largest theatre. The standard which Mr. Rothafel has set in presenting artists of the first rank has inspired sing- ers from the concert and operatic stage to seek engagements in the motion picture theatre, as well as young singers of prom- ise still unknown to the theatre public. Every Tuesday morning, Mr. Axt holds auditions on the stage of the huge theatre, where from twenty to thirty singers are heard in a morning. This is no small or simple task, as the percentage of accept- able voices is about two out of every hun- dred applicants. Each voice, however, is given a fair hearing. "There is no red tape, no delay, no par- tiality," says Mr. Axt, "and everyone who comes to this theatre is given a fair trial. As I sit out in front, I do not even know the names of the applicants. That is taken care of back stage. If I hear a voice that I realize has possibilities, I sometimes ask for a second selection or else that the name of the song just ren- dered with that of the singer be left with my secretary, and when this list is turned over to me I remember by this means that the voice was especially good. Any voices .of special merit, which are selected in this way, are given a second hearing by Mr. Rothafel. Thus we are enabled to draw our soloists from a wide and unlimited field." BREVITIES The theatre managers of Houston, Tex., took the bit in their teeth Friday and notified the Musicians' Union that they would no longer deal with the union but would recruit their forces from any source available. A 10 per cent reduction in wages had been made by the theatre managers. A threatened strike of musicians at practically all theatres in Oklahoma City was averted when the executive committee of the Musicians' Union decided to not press their demand for higher wages than now paid. The proposed scale of $50 per week for orchestra leaders and $38 for side men was to be increased to $56 per week for leaders and $48 for side men. ! THE EDITOR Of This Department Will Be Pleased to Advise Readers on Any Subject Pertaining to Music for the Photo-Play. No Charge — Glad to Serve You. For Better Music THE FOTOPLAYER THE AMERICAN PHOTO PLAYER CO. NEW YORK CITY CHICAGO SAN FRANCISCO - 1600 Broadway 64 E. Jackson Blvd.. 1 09 Golden Gate Ave. September 3, 1921 BETTER THEATRES AND EQUIPMENT 1001 THE INDUSTRY'S L1VEST MARKET-PLACE Theatres Wanted and For Sale — Construction News — Business Records — Situations Wanted — Help Wanted — New Firms — Equipment Exchange The rate for classified advertising in this section is 4 cents per word, payable in advance. Special rates for long time contracts upon application. NEW THEATRES SCRANTON, PA.— New York men are dickering for a site for a hall. Attorney Ralph W. Rymer has been retained to han- dle the negotiations for the group. NORTH TONAWANDA, N. Y. — Fred M. Zimmerman, of Nu-Art Pictures Cor- poration, Buffalo, is building a new theatre in North Tonawanda, N. Y., on the site of the old Oliver. The house will seat 1000. BUFFALO, N. Y.— Loew's new State is expected to open early in October. Labor difficulties have held up the opening. CANANDAIGUA, N. Y. — James Mac- Farland is building a new theatre to cost $75,000. BATAVIA, N. Y.— Bordonario Brothers, owners of the Palace Theatre, Olean, N. Y., have procured a Main Street site, where they will erect an elaborate picture thea- NIAGARA FALLS, N. Y. — The new Bellevue Theatre, which is being built by Jenss Brothers at Suspension Bridge, will open Labor Day. SPARTANBURG, S. C. — Construction of the new Pack Theatre, Biltmore Avenue, Asheville, N. C, was begun August 4. The contract for the steel work has been let to the Southern Engineering Company of Charlotte, N. C, at an estimated cost of $6,000. NANTICOKE, PA. — .Work has been started on the new theatre at Main and Broadway streets to be erected for Con- nolly & Quigley. LANSFORD, PA.— Plans and specifica- tions prepared by John T. Simpson, New- ark, N. J., architect, for the new theatre, the Lansford, that the Panther Creek Val- ley Amusement Co. will erect on West Pat- terson Street, have been approved by the State factory inspection board. The build- ing is to go up at once at a cost of $150,000. COUNCIL BLUFFS, IOWA. — A fifth downtown theatre will be built by A. H. Blank, owner of the big Rialto and Strand houses in Omaha and about two score of other leading theatres throughout Iowa and Nebraska. The house, for which plans are now being drawn, will cost approxi- mately $135,000. It will be of terra cotta and will seat 800 on the main floor and 700 in the balcony. BROWNWOOD, TEX.— All bids for the construction of the new Palace have been rejected. Advertisements announce that new bids may be submitted for a $20,000 structure. MEXIA, TEX. — Joe Phillips will soon commence the erection of a theatre. W. F. Box of San Antonio, Tex., will lease the theatre and be the manager. WORCESTER, MASS. — A new motion picture theatre with a seating capacity of 3200 people will be built by the Paramount Realty Company, of which Abraham Good- side of Portland, Me., is president. FREEPORT, N. Y. — Promoters of a $300,000 theatre here expect to have ground broken for it at Olive Boulevard and Henry Street within a short time. NEW YORK CITY. — A. Rosetti will build a three-story theatre, to cost $120,- 000, on the northwest corner of Houston and Macdougal streets, from plans filed by A. H. Gribel, architect. CHANGES MICHIGAN CITY, MICH.— An impor- tant 'deal was consummated whereby the Michigan City Theatre Co., operating the Waller stein string of theatres, purchased the entire Franklin Street frontage of S. L. Holman. DEWEY, OKLA. — Misses Cutler have purchased the Gem. HOMINY, OKLA.— Mrs. Gertrude Lee has purchased the Happy Hour from W. G. Shinn. SHERMAN, TEX.— H. O. Jones has pur- chased the King. SCRANTON, PA.— Henry Jackson, man- ager of the Orpheum Theatre at Wilkes- Barre, Pa., has resigned to go with the Miles chain of playhouses being opened here. POTTS VILLE, PA.— George Haussman, who closed the Hippodrome earlier in the summer, will re-open it in a few weeks. SHAMOKIN, PA.— One of the biggest deals in this part of the State took place here when the Chamberlain Amusement Enterprises, Inc., took over the leases of the Family Theatre and immediately put forces of men to work to remodel the place to reopen it on September 6. READING, PA.— The sale of the Crystal Palace Market to Abe Zabel of Atlantic City, Morris Weiner and K. J. P. Winkos of Philadelphia, for $135,500 on land worth $5,000 per foot front is reported. WEST HAZLETON, PA.— Fred Leutt- chen, manager of the Poli (not connected with the Poli circuit), will re-open in Sep- tember. WILKES-BARRE, PA.— The Orpheum, which suspended in early summer because the business suffered a heat stroke, will resume in September. TROY, N. Y. — Rands Theatre, which was considerably damaged by fire on the morning of July 16th, has since that time been closed to allow for extensive repairs and alterations. Rands Theatre is oper- ated by Harry (Doc) Hall as a first run exclusive picture theatre. NEW FIRMS NEW YORK.— P. O. S. Corporation, $1,000, P. A. Powers, Emil Offeman, Joseph I. Schnitzer, New York; S. Busoni, Inc., $2,000, George R. Holahan, Jr., P. Herbert Zornow, Louise Kookogey, Brooklyn; Beacon Lighting Fixture Company, $10,- 000, Morris Ravitch, Lillian E. McMahon, Elizabeth A. Reilly, New York; Leon de- Costa, Inc., $5,000, O. S. Rosecrantz, S. S. Wein, H. S. Hechheimer, New York; Jef- ferson Film Corporation, $10,000, Nicholas M. Schenck, Joseph M. Schenck, David Bernstein, New York; Brighton Gardens, Inc., $500, William L. Mulry, Archibald S. Gellis, Brooklyn; Henry Muller, Bronx; Paul Gerard Smith, Inc., $5,000, Edwin K. Nadel, Paul G. Smith, Harry Crawford, New York; The Blue Pierrots Co., Inc., $20,000, Clark Ross, Christopher Buck- stone, George A. Honnecker, New York; Rippowam Square Corporation, $500, Edith M. Wojan, New York; Anna L. Wroath, Charles Carow, Brooklyn; Atlan- tic Producing Company, $500, J. J. Ken- nedy, Charles E. Healy, Henry T. Stet- son, New York; Melody Amusement Cor- poration, $36,000, William Goldberg, Max Feld, Abraham Kompel, New York. READING, PA.— T. C. Ancona, of this city, is president of the newly incorporated Ancona-Fritzpatrick-Shaw Inc., company, producers, lessees and exhibitors of educa- tional and industrial motion pictures, which will own and operate motion picture films especially featuring Miss Margaret (Peg- gy) Shaw. SITUATION WANTED Manager or operator assistant wants position. One year experience. Best references. Arthur G. Burnett, 266 Autumn Ave., Brooklyn, N. V. FOR SALE Movie Theatre; no competition; 7,000 popula- tion; new brick block; stores, offices; $37,500. Joseph Moore, Lebanon. N. H. Open Air Portable Moving Picture Theatre for sale. Everything new, only been used since June 1st. Has three hundred and fifty nice, comfort- able chairs and room for three hundred more. Also a good wood floor; everything complete, with one good machine and screen. Will sell at a bargain if sold by July 31st or August 15th. Will deliver on train to buyers. Apply Wm. H. Warren, Milford, Delaware. 1002 EXHIBITORS TRADE REVIEW Volume 10. Number 14. MODERN STUDIOS and Laboratories Tilford Activities Are Expanding Encouraged by Success of Service Idea to Producers New $250,000 Corporation Formed to Broaden Scope of Original Plan Imbued with a confidence engendered by the successful carrying out of its theories the Tilford Cinema Corporation has in- corporated for $250,000 and intends, immediately, to widen the field of its activities. Walter Ford Tilford, president of the new corporation, in a statement issued at the headquarters of the organi- zation, 165 West Thirty-first Street, New York, said: "When my associates and myself, under the title of the Tilford Cinema Studios, launched ourselves into the production field early last February we had a big idea. It was this: We believed that bet- ter pictures could be made at tremendous savings to the producer if the sets were designed and constructed under the super- vision of experts. We also introduced a new system into production, namely, the making of an exact estimate after a close study of the story to be made. We backed up our estimates with a contract in which we guaranteed our calculations. "The great success which we have at- tained has stimulated our ambition to the point that we are now prepared to make pictures in their entirety. We shall con- tinue to design and build sets, furnish decorations and properties, but we shall also be prepared to furnish casts, di- rection, camera work and everything else that enters into the making of a picture and we will do it on estimate, backed with a guarantee." Previous to the entrance into production of the Tilford group of experts it was al- most impossible for pictures to be made according to the original estimate. Pro- ducers realize with bitterness and sorrow that the majority of the pictures they have made cost from 50 to 100 per cent more than they figured upon. This is one of the causes for the picture slump of last season. Under the Tilford Cinema Corpo- ration's system pictures can be made at a saving of fully 30 per cent. Walter Ford Tilford made his debut into motion pictures as an operator. That was back in the Middle West in the days when the presiding genius in the operating room bore the title of "professor." Mr. Tilford forsook the projector to become a man- ager of picture houses. Later he became an owner, and as an exhibitor he learned much of the value of pictures from the box office standpoint. It was ever his am- bition to engage in the production end of the business, so he sold out his theatre interests and took his departure for New York from Murphysboro, 111. In New York Mr. Tilford took an intensive course in decorating and then joined the Vita- graph studio forces. From Vitagraph Mr. Tilford went to the Famous-Players- Lasky studios. Thomas Wilson Switzler, treasurer and general manager of the corporation, also spent considerable time at the Famous- Players studios in the capacity of pur- chasing agent. Mr. Switzler brings to the Tilford Corporation a wealth of experi- ence gleaned through his connection with a number of national enterprises and a broad knowledge of production. Previous to joining forces with Mr. Tilford Mr. Switzler operated as an independent pro- duction and studio consultant. He is a recognized authority, both in this country and abroad, on modern studio operation. Wiard B. Ihnen, R. A., secretary of the corporation, is supervisor of architecture and designs. There are few men who have had a broader experience in the designing of motion picture sets than Mr. Ihnen. During the war he earned consider- able commendation for himself for his camouflage work with the United States Shipping Board. After his war service was completed Mr. Ihnen joined the Famous-Players-Lasky forces as assistant to the head of the art and technical de- partment. Among the sets designed by Mr. Ihnen were those for Dr.. Jekyl and Mr. Hyde, On with the Dance, The Amateur Wife, and a number of others. Thurston H. Holmdale, who bears a reputation as an artist of more than aver- age ability, is in charge ef the depart- ment of art and scenic effects. Mr. Holm- . dale began his picture career with the formation of the Famous Players-Lasky. Stephen Seymour, who is in charge of decorations and properties, was for many years in the Metro, Goldwyn and Famous- Players services both in the East and at the Coast studios. Walter E. Keller, assistant to Mr. Ihnen, is an architectural draftsman. Thomas B. Sherman, who has charge of construction for the Tilford organization, was supervising carpenter for the larger Eastern studios. Before entering the pic- ture field Mr. Sherman was a contractor and builder. Before joining the Tilford Corporation he was supervising carpenter for Famous-Players. Others in this unique organization are Thomas B. Sherman, supervisor of construction; Edward J. Tasker, purchasing agent, and John T. Lascha, in charge of transportation. J. Justice Harmer would call particular attention to the beautiful lighting effects in the Carni- val, directed by Harley Knoles. Sun-Light Arc Corporation 1600 Broadway, New Y >rk Sun-Light Arc Lamps can be purchased outright or rented by the day, week, month or year. Their light resembles and is equivalent to natural sunlight. MOTION-PICTURE PHOTOGRAPHY A COrG)ENSED COURSE m Notion Picture Photography PRICE $6.00 New York Institute of Photography Dept. 7—145 W. 36th St., N. Y. A COMPLETE COURSE A practicable, usable, standard treatise for both the professional cinematographer and those without experience. About 500 pages— 400 pages of text and 100 pages of illustra- tions— by New York Institute of Photography. Edited by Lieut. Carl L. Gregory, F.R.P.S., Chief Instructor in Cinematography for the Government Signal Corps School of Photog- raphy at Columbia University, with special chapters by Charles W. Hoffman, formerly Feature Photographer for Thanhouser, Edi- son, Pathe, and World Film Companies, and by Research Specialists. Research Labora- tories of the Eastman Kodak Company. MONEY REFUNDED if not satisfied with this course after five days' examination. ALSO AT LEADING DEALERS— TERMS T O DEALERS on REQUEST EVANS' DEVELOPING and PRINTING has kept pace with the rapid strides towards photographic perfection. Now, more than ever, competition demands that you employ the best of service — EVANS' SERVICE of course. EVANS FILM MFG. CO., 416-24 West 216th St., New York City Telephone i Wadsworth 3443-3444 September 3, 1921 MODERN STUDIOS AND LABORATORIES 1003 Over eighty percent of motion pictures are tinted. Heretofore this has meant an extra operation in the laboratory but now Eastman Positive Film WITH TINTED BASE makes tinting unnecessary. And there is no advance in price over regular Eastman Positive Film. It's a new Eastman product but the response from the trade has been general and immediate. Seven colors are now available — amber, blue, green, orange, pink, red and yellow. All Eastman Flint, tinted or untinted, is identified by the words "Eastman" "Kodak" stencilled in the film margin. EASTMAN KODAK COMPANY ROCHESTER, N. Y. 1004 EXHIBITORS TRADE REVIEW Volume 10. Number 14. Cameraman's Department CONDUCTED BY PELL MITCHELL Startling Things in High Frequency Dr. A. Klughardt, Director of the Scientific Dept. of Ernemann-Werke A.-G., Dresden PART THREE The main disadvantage of Schwinning's method, that is, the very limited number of single pictures, was avoided by L. Bull in his cinematographic camera, constructed by him in 1904 on the sug- gestions of Marey. The apparatus of Bull allows with a frequency of 2000 sparks, a series of pictures numbering about 50, which are obtained on a film wound on a drum. Fig. 1 shows the arrangement of Bull. In the lightproof case B, which on its front carries the objective O, is positioned drum R, carrying the film and Fig. 1 rapidly rotated by a motor. Mounted on the axis of the drum is a contact breaking disc / with 50 insulated seg- ments. In sliding contact with these seg- ments are two springs, connected with the poles of the primary circuit of induc- tor A. By this device, the primary circuit is continuously opened and closed, as soon as drum R is set in rotation. The rushes of current thereby obtained in the sec- ondary circuit of inductor A produce at E a series of electric sparks, the inten- sity of which is increased by the inter- mediate condenser L. The light at E is transmitted by means of the condenser lens system cC in objective O and the latter throws on the film a sharp image of the body positioned between C and O (in the figure shown as an insect). At M is positioned a finder mirror which during focussing shows the picture on the mat glass D. In addition, a separate closing device is provided to prevent the double illumination of the individual film pictures by subjecting the sensitized layer to the light rays only once during the rotation of the drum. An increase of the intensity of the action of the light on the film Bull obtained by making con- densors and objective of quartz and cal- cite instead of glass. It is understood that with this device only shadow pictures can be produced, which lack the plastic and perspective of normal photographs. In order to some- what obviate this defect, Bull arranged next to the actual apparatus a second one and he attempted to obtain thereby in his shadow pictures a stereoscopic effect. By means of his arrangement Bull succeeded in analyzing the flight of a dragon-fly and other insects. In addition, he studied the perforation of soap bubbles by means of bullets. By reason of insufficient fre- quency, the apparatus is not as well adapted for ballistic measurements as for the study of biological processes. The spark cinematograph of Cranz, shown in 1909, serves in particular ballistic pur- poses. In this apparatus a material in- crease of the electric energy and, conse- quently, of the intensity of the light of the spark and, at the same time, material increase of frequency were obtained, by means of the so-called "Resonance-Trans- formers." Fig. 2 shows in diagram the ballistic cinematographic apparatus of Cranz. The high-period, alternating cur- rent motor W can be connected with the two resonance inductors Rj and R, at 2, 3, 4, 5 by means of a device that we will de- scribe later on. The secondary coils of the latter are in electrical connection with con- densers Cj and Co, which in turn are con- nected with spark gaps Fj and F;. The light of these spark gaps is concentrated on the objectives Ot and (X by reflectors and H2. These objectives are so ad- justed that they sharply photograph the path of the projectile at A on the films of drums Tj and T2. The system of drums is so arranged that altogether up to 700 single pictures can be taken. Release of the spark gaps is effected by a so-called four-phase pendulum connection, shown only diagrammatically in Fig. 2. The pendulum is first electro-magnetically held in its highest position. On the opening of the corresponding circuit, pendulum begins to fall and it actuates contact 1, releasing the projectile. (This contact is not shown in Fig. 1.) Shortly thereafter the pendulum closes contact 2. Since con- tact 1 is already closed, the resonance in- ductor R begins to work and spark gap Fi Fig. 2 comes in action. When the projectile has left the photographing chamber of reflector H1; the pendulum opens the contact 3 and spark Fj is extinguished. During its fur- ther progress the pendulum closes con- tact 4 and simultaneously, spark circuit F2 at the moment when the projectile en- ters the photographing chamber of reflec- tor H2. Subsequent opening of contact 5 extinguishes spark gap F2. The speed of the movement of the pendulum must be synchronized with the speed of the pro- jectile and the other conditions of space, if a correct picture is to be taken. This synchronism is not always very simple and, in consequence, a slotted disk is used with continuously working spark gaps (arrangement of F. Kiilp). A further improvement of the ballistic cinematograph is shown in the Cranz- Glatzel method for the production of any desired number of sparks. To exactly de- scribe the electro-technical principles of this method here would carry us too far. We will merely mention that the spark- frequency may in this device be varied between 20 and 100,000. A large number of very interesting ex- periments in the sphere of ballistics have been made with the help of the ballistic cinematographs of Cranz-Glatzel. A series of photographs were made of puncture and explosive effects of modern infantry rifles on moist clay and in water-containers, effects that are somewhat similar to those made by shots in the skull and in fluid- containing organs of the human body. To complete the record we may call at- tention to the method of Schatte for the production of high spark frequency, giv- ing from 9000 to 50,000 sparks per second. The cameras are more or less similar to those used in the Cranz method, and the various methods differ practically only in the manner of spark production. The heretofore mentioned systems of high frequency photography are suitable only for the photographing of motions made by bodies of small dimensions on short paths. The intensity of the light of electric sparks is not sufficient for photo- graphing in diffused light. For this reason only shadow pictures can be obtained in directed light. These disadvantages are again balanced by the advantage that the illumination by electric sparks permits of extraordinary high frequence of pictures (up to 100,000 per second), with the re- striction, however, that it is impossible to take series pictures successively for sev- eral seconds by reason of the limits set by the plate or film material at our disposal. The entire duration of picture taking is less than a small fraction of a second. High-Frequency Cinematography with the Help of Optical Compensation To remove the defect of the formation of shadow pictures was the aim of Cranz, Giinther and Kiilp, who in their experi- ments utilized "Front Illumination" by electric spark. The minimum energy used per spark is approximately 80 watt, while it is only 0.5 watt for shadow pictures. This system of front illumination by spark has proven successful for single photo- graphs, but is not adapted for series pic- tures, because the energy applied is not sufficient and the pictures can only be ob- tained in good condition under low fre- quency. The problem of high frequency cinematography with the help of front il- lumination by sparks is still to be solved. Pictures of such high frequency as are existent in the mentioned ballistic cine- matographs with shadow picture effect are not required for most photographic proc- esses for the analysis of rapid motions in practical life, in science and technic. For investigations of that type a frequency of from 300 to 500 pictures is sufficient, since it represents a material increase over the normal frequency of 16 to 18 pictures per second. For most photographs it is neces- sary to extend the operation over a longer period of time and to obtain negatives simi- lar to the usual photograms. In most cases a series of pictures taken during a period of from 30 to 40 seconds in the manner of correct photography with a fre- quency of from 300 to 500 pictures will teach science a great deal more than sil- houettes with a frequency of 100,000 dur- ing: a small fraction of a second. The first cinematographic high fre- quency pictures of this type have been (Continued on page 1006) September 3, 1921 EXHIBITORS TRADE REVIEW 1005 - ii ■■■■■ ■ ■ ■<<■■■■■■ * TUDIO, NEWS and FREELANCE iMiiiiiimiiiiimmimihiiiiiiim i - m AMERAMAN'S DIRECTORY CARL M. BRASHEAR 222 S. Cross St. LITTLE ROCK, ARK. Industrial and News Assignments in Arkansas I JULIAN BAEZ Consulado, 122 HAVANA, CUBA Solicits Special Assignments anywhere on the Island of Cuba or West Indies. News, Scenics, Educational^. F. J. HISCOCK CODY, WYOMING Expert Cameraman. Accepts Assignments Anytime, Anywhere in Wyoming or Montana. RALPH A. WETTSTEIN Freelance Cameraman Toy Bldg. MILWAUKEE, WIS. JEROME A. ERICKSON Camera Club, 833 Market St. SAN FRANCISCO Aerial Photography, Mapmaking and Surveying, Exhi- bition Flying, Stunts and Stunting, Stills and Motion Pictures of Cities and Estates. HILSINGER Photographer -for N. Y. State Departments. COHOES, N. Y. W. U. Teleg. Nine Years' Experience. Own Labora- tory and Lighting Equipment. Territory: Troy, Al- bany, Schenectady and Northern New York. E. R. TRABOLD Rembrandt Studios 20th and Farnara Streets OMAHA, NEBRASKA ■MMiminiu GREAT SOUTHERN FILM CORP. 421-423 Fourth Ave. LOUISVILLE, KY. Complete Sudios — Laboratory Cameramen sent anywhere. [UmilllHIIIIIIIIIIIUIIttr PAUL H. ALLEN 8 1 5 Marcy Ave., BROOKLYN, N. Y. Past Year with D. W. Griffith Member D. S. C, M. P. P. A., N. A. M. P. I. Bell-Howell and Pathe Cameras .-.tmimiliiimitiiiii I FREE-LANCE CAMERAMEN | I can use your scenic film. Get in touch = with me at once. I PAUL E. EAGLER 542 Chamber of Commerce Bldg. | Los Angeles, Calif. -n m mi ii nm 1 1 n iimiiiiiiillimtiimiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiii iniiim , ALBERT F. WAITE 38 STERLING PLACE BROOKLYN N. Y. piuMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiii iiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiii iiiiiiiiiiiiuii!Iiiiiiiii!iiii:iiiiiiiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiii!!Iiiiii:iiiiiiiimiiiiiiiii^ FEATURE FILM SERVICE 34 W. Church St. ROANOKE, VA. Production and Distribution. Two cameramen always ready to go. LYMAN WHITLOCK P. O. Box 614 Phone 497 Muskogee, Okla. UNIVERSAL CAMERAS Shooting News and Freelance in Arkansas, Oklahoma and Texas RALPH L. BIDDY 1042 UDELL STREET INDIANAPOLIS INDIANA EXHIBITORS TRADE REVIEW 52 Complete Issues $2.00 Per Year i HIGH FREQUENCY F you are following the series of articles on high frequency now appearing in this department, you are being placed in touch with the latest development in that fascinating and important phase of camera study. Next week we will publish the conclud- ing article together with the only photo- graph of the new Ernemann high fre- quency box ever published in this coun- try. Do Not Miss the Series and Get Ready for the Next! F you are a live cameraman and able to handle news and special work you will find it to your advantage to use a space on this page to announce the fact. Letters from many of the boys who now Use this ser- vice are to the effect that it has put many a good dollar in their pockets. If you will say the word, I will write you about the details of the moderate cost. Address: PELL MITCHELL Mgr. Cameraman's Department JOSEPH F. REED 18 Parmelee Ave. Tel.. Liberty 6192 NEW HAVEN, CONN. Pathe Camera. Complete Lighting Equipment, Own Car, Laboratory. Go anywhere, anytime. EDWARD WASKOW 4 RUE D'AGUSSEAU PARIS, FRANCE Cable Address: Edwaskowde American Camera Service for Producers — Flashes and Stills for technical purposes, anywhere in Europe. AEROGRAF PHOTOS CO. Box 349 GREENSBURG, PA. Still and Motion Pictures— Commercial— Domestic— Aerial or Ground. Assignments anywhere. Curtis Machines. DADMUN CO. BOSTON, MASS. Productions Scientific and Educational Films. Studio and Full Equipment for productions of any size always available. Men Furnished. J. WILLIAM HAZELTON Box 96 CHARLESTON, W. VA. Complete Lighting Equipment Industrial, Educational and News Films. :i>IUIIII!l!ll!lllillllll!llll!llllll!r!!!lll!li:>l!l!N!llllll!lllllll!lll II Ill!!llllllll!llllllll!l[|llll!llir Ill' l!llllllllllll!llll!ll!llllllllllll!ll!PIIIIIIINI!lllll!lll!!llllll!llinil^ ;iiiiiiiiiiiiiiiiiii'iiiiiiiiii!iiii!iiiiii'ii!iiiiNiiiiiira iiniii'iiinnniHUiT 1006 EXHIBITORS TRADE REVIEW Volume 10. Number 14. High Frequency (Continued from page 1004) taken by Marey. While his camera does not belong to the system of optical com- pensation, we may mention him here, nevertheless, in the interest of the history of photography as a pioneer in the art. In the Marey camera the film is still moved in jerks with the help of the so-called friction discs. The frequency obtained here is 110 per second, a comparatively high number and a remarkable result con- sidering the jerky feed motion of the film. With the Marey apparatus cinematogra- phic analysis of the flight of birds and other animals and microscopic motions have been made, which prove the efficiency of the arrangement as an instrument for scientific research. For general use the high-frequency method of Marey has not been found adapted. The first high-frequency camera with optical compensation was built by the American Jenkins; the construction of this apparatus was made about 1894, but the Fig. 3 basic idea thereof has been published by Ducos du Hauron in 1864. Optical com- pensation in this camera is obtained by a rotating ring of objectives (Fig. 3). Each of the fifteen objectives, arranged in a circle, moves during rotation for a while with the film at the same speed as the latter. It therefore accompanies a picture on the film and retains its position with respect to the corresponding point of the film, so that it is sharply retained on the film during the process of photographing. The displacement of the optical axis of the objective with respect to the center of the picture by reason of the difference be- tween the straight line motion of the film and the circular motion of the objective may be neglected as being infinitely small, Fig 4 if the diameter of the ring has been selected large enough. Jenkins states that he has taken pictures with his apparatus at the rate of 250 pictures per second. Another solution of high frequency cinematography with optical compensation has been disclosed by John Navil Maske- lyne of England in i896, who constructed a camera as well as a projector. Fig. 4 shows the Maskelyn arrangement in dia- gram. The objective consists of the two part systems of K and M. Between them turns the polygonal rim of lenses L, the individual lenses of which are concave. Fig. 4 shows three phases of the operation. In the first phase the rim of lenses occu- pies such position that in the film window only the upper part of object A B is repro- duced in A' B' by lenses L and L'. In this position the picture-dividing line passes through the center of the window. When the film has moved forward a sufficient distance to allow film point A' to reach the center of the window, the rim of lenses has correspondingly rotated (Phase 2). In this position the entire object C B is reproduced in C B'. The rotation of the rim and straight motion of the film are, however, so synchronized that the picture of the individual points of the object C B is always held on the same points of the film, so that sharp pictures are produced despite the movement of the film. The third phase of the motion can now be easily understood from the figure. The diagram shows only the two lenses L and L' of the rotating rim; in reality one concave lens abuts on another in a circular rim, and the phases depicted in Fig. 4 are repeated by each one of the lenses. The apparatus of Maskelyn has been built for the practical use of the British Artillery - Examining Commission and photographs of projectiles in flight have been taken with a frequency of 200 pic- tures per second, which are said to have been very successful. It is understood that all heretofore dis- closed methods of optical compensation may be applied to cinematography of high frequency. Most of these ideas have, how- ever, only been applied to cinematographic projection, so that cinematographic method of taking pictures with high frequency, the subject with which we here deal in particular, has been resting for quite some time. (To be concluded) Action — He Got It In the Rothacker Chicago studio E. O. Blackburn was directing a riot scene. He shouted this prayer through the mega- phone, "Rough it up — give me some ac- tion." He got it. Two bricks came crashing through a window. One smashed a Sun- light arc lens. The bricks were thrown from a speed- ing auto. Workers at a bakery next door are on strike. The bakery and studio are somewhat similar in exterior appearance. Elmer C. Winegar, former manager of the Central Park and Premier theatres, Buffalo, has been appointed Pathe camera- man in western New York. Negatives Developed Negative developed, 1 y2 cents per foot; printed, 5 cents per foot, including positive; titiks, 8 cents per foot. Handlettered title cards, $1.25. In- dividual and prompt attention. Artfilm Produc- tions, 501 Fine Arts Bid?., Rochester, N. Y. CAMERAS We buy, rent and sell motion picture and still cameras, lighting equipment, home projectors, etc. Write us your wants. Seidcn, 727 Seventh Avenue, N. Y. C. The Wilart Professional Camera Well Known Throughout the World as Best Fitted for Every Photographic Possibility WILL NOW BE SOLD DIRECT TO THE USER At the Net Price of $750 WILART INSTRUMENT COMPANY, INC. NEW ROCHELLE, N. Y. A K E L E Y The Camera of Superior Accomplishments REASON NO. 11 The camera contains no sprocket. The only one sprocket used is con- tained within the film box, which is removable. This paramount feature simplifies loading- and eliminates complex mech- anism. AKELEY CAMERA, Inc. 248 W. 49th St. New York City WOULD YOU THROW $390 00 AWAY? BASS SAVES YOU JUST THAT AMOUNT by offering you the government tested and inspected Liberty War Model Universal consisting of 400 ft. Universal Camera A m w f\ r\r\ specially adjusted for army use, six 400 ft. magazines, F:3.5 lens, carrying case for camera, carrying case for magazines \ M §Z fl III and carrying trunk for entire outfit. Also tools and extra parts. The most wonderful buy ever offered. An $840.00 "fl "1 1 |l UU value at TUU BASS CAMERA COMPANY, 1C9 No. Dearborn St., Dept. 7, Chicago, Illinois P. S.— Get the Bann Motion Picture Catalogue No. 5 immediately, a complete encyclopedia of motion picture apparatus free. September 3, 1921 EXHIBITORS TRADE REVIEW 1007 Use This Index of Reviews in Connection with Release Guide Here is a list of pictures which have been reviewed in Exhibitors Trade Review during the past three months. The pictures are listed alphabetically with the date of issue and page number of the review. File your copies of Exhibitors Trade Review and get a line on the pictures you have booked by looking them up in the review pages. Title Star Distributor Issue "A Divorce of Convenience" (Owen Moore), Selznick. .. .July 2 "A Kiss in Time" (Wanda Hawley), Realart June 25 "After Your Own Heart" (Tom Mix), Fox Aug. 20 "Among Tnose Present" (Harold Lloyd), Pathe July 23 "An Unwilling Hero" (Will Rogers), Goldwyn July 23 "Appearances" (David Powell), Famous-Lasky July 16 "A Private Scandal" (May McAvoy), Realart June 25 "A Ridin' Romeo" (Tom Mix), Fox July 2 "At the End of the World" (Betty Compson), Paramount.Aug. 27 "A Voice in the Dark" (All Star), Goldwyn June 18 "A Wise Fool" (James Kirkwood), Famous June 11 "Beach of Dreams" (Edith Storey), Robertson-Cole May 14 "Beautiful Gambler, The" (Grace Darmond), Universal. .June 11 "Behind Masks" (Dorothy Dalton), Paramount July 16 "Below the Deadline" (J. B. Warner), Ascher Productions. Apr. 30 "Beyond Price" (Pearl White), Wm. Fox May 28 "Big Game" (May Allison), Metro Aug. 20 "Big Town Idea" (Eileen Percy), Fox .May 28 "Big Town Round-Up, The" (Tom Mix), Fox July 16 "Black Sheep" (Neal Hart), Pinnacle Prod June 4 "Blazing Trail, The" (Frank Mayo), Universal May 14 "Blue Fox, The" (Ann Little), Arrow June 4 "Bob Hampton of Placer" (James Kirkwood and Wesley Barry), First National May 14 "Boys Will Be Boys" (Will Rogers), G.oldwyn May 28 "Broken Doll, The" (Monte Blue), Associated Producers. June 2 5 "Bronze Bell, The" (Courtenay Foote), Paramount July 16 "Bucking the Tiger" (Conway Tearle), Lewis J. Selznick. May 21 "Call of Youth, The" (Mary Glynne), Famous-Lasky .... May 14 "Carnival" (Matheso* Lang), United Artists July 9 "Charge It" (Clara Kimball Young), Equity June 11 "Charming Deceiver, The" (Alice Calhoun), Vitagraph. . . July 9 "Cheated Love" (Carmel Myers), Universal June 4 "Children of the Night" (William Russell), Fox June 25 "Closed Doors" (Alice Calhoun), Vitagraph June 11 "Coincidence" (Robert Harron), Metro. May 28 "Cold Steel" (J. P. McGowan), Robertson-Cole July 2 "Colorado Pluck" (William Russell), Fox May 14 "Conquering Power, The' (All Star), Metro Aug. 13 "Conquest of Canaan, The" (Thomas Meighan), Famous- Lasky July 23 "Crazy to Marry" (Fatty Arbuckle), Paramount Aug. 13 "Dangerous Moment, The" (Carmel Myers), Universal ... Apr. 30 "Daughter of the Law, A" (Carmel Myers), Universal .. Aug. 13 "Deception" (Helen Porter), Famous-Lasky Apr. 30 "Desperate Tra Is" (Harry Carey). Universal July 2 "Desperate Youth" (Gladys Walton). Universal Apr. 30 "Devotion' (Hazel Dawn), Associated Producers July 16 "Diane of Star Hollow" (Evelyn Greeley), Producers Security Corp Apr. 30 "Don't CaJl Me Little Girl" (Mary Miles Minter), Real- art July 9 "Don't Neglect Your Wife" (Mabel Julienne Scott), Goldwyn Aug. 6 "Dream Street" (Carol Dempster), United Artists May 21 "Experience" (All-Star), Famous Players Aug. 20 •Face of the World ' (Barbara Bedford), Hodkinson July 30 False Women' (Sheldon Smith), Pandora Prod June 4 "Fighting Lover, The" (Frank Mayo), Universal June 18 'Fine Feathers" (Claire Whitney), Metro Aug 13 "Foolish Matrons, The" < Hobart Bosworth), Associated Producers jujy 2 "Galloping Devil, The" (Franklyn Farnum), Canyon June 11 'Get Your Man" (Buck Jones), Fox June 25 "Gilded Lies" (Eugene O'Brien), Selznick May 28 •Gods Country and the Law" (Gladys Leslie), Arrow... July 2 "Golem, The" (Paul Wegener) July 9 "Golden Snare. The' (Lewis S. Stone and Wallace , Berry). First National July 23 •Good Women" (Rosemary Theby), Robertson-Cole May 28 Great Moment. The" (Gloria Swanson), Paramount. .. .Aug. 13 Great Reward. The." National Exchanges. Inc June 4 •Greater Profit, The" (Edith Storey), Robertson-Cole. . .Aug. 6 Greater Than Love" (Louise Glaum), Associated Pro- ducers July 30 Gypsy Blood" (Pola Negri), First National May 21 "Heart Line, The" (Leah Baird), Pathe June 11 /,Selio^rope" (A11 Star), Cosmopolitan-Famous Players. .Nov. 27 Her Sturdy Oak" (Wanda Hawley), Realart Aug 27 3lgtl£st Bldder, The" (Madge Kennedy), Goldwyn June 11 His Great Sacrifice" (William Farnum), Fox May 7 "Home Stretch, The" (Douglas MacLean), Paramount. . .May 14 Home Stuff" (Viola Dana), Metro June 25 Heme Talent" (Ben Turpin), Associated Producers. .. .June 25 "House That Jazz Built, The" (All Star), Realart Aug. 13 Hurricane Hutch" (Pathe Serial) Aug. 13 "I Am Guilty" (Louise Glaum), Associated Producers. . . .May 7 I Do" (Harold Lloyd), Asso. Exhibitors-Pathe Aug. 20 ..ido-L°f the North. The" (Dorothy Dalton), Paramount. .May 28 If Women Only Knew" (Robertson-Cole) Aug. 20 In the Heart of a Fool" (James Kirkwood), First Na- tional June 11 "Inner Chamber, The" (Alice Joyce). Vitagraph Aug. 6 Is Life Worth Living" (Eugene O'Brien), Selznick Aug. 27 It Can Be Done" (Earle Williams) June 18 "J' Accuse" (Severin Mars), Abel Gance May 28 'Journey's End, The" (Mabel Ballin), Hodkinson July 2 "Keeping Up with Lizzie" (Enid Bennett), Hodkinson. . .May 21 "Land of Hope. The" (Alice Brady), Realart Aug. 6 Last Card, The" (May Allison). Metro June 25 Last Door, The" (Eugene O'Brien), Selznick July 16 "Lavender and Old Lace" (Marguerite Snow), Pathe.... May 7 Page 305 228 822 543 545 478 229 307 886 164 98 2076 100 481 1956 2203 S23 2201 479 42 2078 49 2077 2206 226 479 2136 2078 413 117 412 18 226 97 2203 306 2076 755 545 754 1935 758 1934 305 1935 477 1956 414 682 2136 822 605 49 J 63 756 306 117 227 2207 329 412 546 2205 757 49 681 605 2134 99 2703 888 9.i 2012 2079 229 225 756 754 2012 819 2205 819 99 683 886 165 2208 307 2134 681 228 481 2015 Title Star Distributor Issue Page "Lessons in Love" (Constance Talmadge), First National. June 18 161 "Lite's Darn Funny" (Viola Dana), Metro Aug. 6 684 "Little Italy" (Alice Brady), Realart July 30 606 "Live and Let Live" (Harriet Hammond), Robertson-Cole. June 4 20 "Live Wires" (Johnnie Walker), Fox July 9 415 "Lost Romance, The" (All Star), Paramount May 21 2133 "Love's Penalty" (Hope Hampton,) First National June 4 17 "Lovetime" (Shirley Mason), Fox July 23 544 "Lure of Egypt, The" (Claire Adams), Pathe May 7 2 014 "Lure of the Orient, The" (Frances Nelson), Aywon. . . . Apr. 30 1956 "Luring Lips" (Edith Roberts), Universal July 30 607 "Made in Heaven" (Tom Moore), Goldwyn Apr. 30 1934 "Magic Cup, The" (Constance Binney), Realart May 21 2133 "Maid of the West" (Eileen Percy), Fox July 30 604 "Man of the Forest, The" (Robert McKim), Hodkinson. . May 28 2202 "Man Tamer, The" (Gladys Walton), Universal June 4 17 "Man Trackers, The" (George Larkin), Universal July 23 547 "Man Who, The" (Bert Lytell), Metro July 30 607 "March Hare, The" (Bebe Daniels), Realart Aug. 20 823 "Midnight Bell, A" (Charles Ray), First National Aug. 20 820 "Money Maniac, The" (Ivo Dawson) Pathe July 30 606 "Moonlight and Honeysuckle" (Mary Miles Minter), Realart Aug. 27 885 "Mother Eternal" (Vivian Martin), Graphic Prod Apr. 30 1956 "Mother Heart, The" (Shirley Mason), Fox June 18 161 "Mother o' Mine" (Lloyd Hughes), Associated Producers. June 25 227 "Mystery Road, The" (David Powell), Famous-Lasky .. .Aug. 6 682 "Nobody" (Jewel Carmen), First National Aug. 6 684 "Nobody's Kid" (Mae Marsh), Robertson-Cole June 18 165 "Now or Never" (Harold Lloyd), Associated Exhibitors. June 4 18 "Old Dad" (Mildred Harris), First National May 14 2079 "Old Nest, The" (Mary Alden), Goldwyn July 16 478 "One a Minute" (Douglas MacLean), Famous-Lasky ... .June 18 162 "Over the Wire" (Alice Lake), Metro July 23 547 "Peck's Bad Boy" (Jackie Coogan), First National May 7 2013 "Pilgrims of the Night," Frothingham-Asso. Producers. . Aug 20 821 "Poor Dear Margaret Kirby" (Elaine Hammerstein ) . . . . Apr. SO 1933 "Princess Jones" (Alice Calhoun) , Vitagraph July 23 514 "Reputation" (Priscilla Dean), Universal May 14 2077 "Rider of the King Log, The" (Frank Sheridan) June 4 21 "Road to London, The" (Bryant Washburn), Associated Exhibitors June 11 101 "Sacred and Profane Love" (Elsie Ferguson), Paramount . Apr. 30 1931 "Salvage" (Pauline Frederick), Robertson-Cole May 28 2208 "Salvation Nell" (Pauline Starke), First National July 9 414 "Seven Years Bad Luck" (Max Linder), Robertson-Cole . May 21 2135 "Scarab Ring. The" (Alice Joyce), Vitagraph June 4 20 "Scrambled Wives' (Marguerite Clark), First National .. May 28 2204 "Scrap Iron" (Charles Ray), First National. June 11 101 "Sham" (Ethel Clayton), Famous-Lasky May 28 2202 "Shame" (Fox Special) Aug. 13 757 "Sheltered Daughters" (Justine Johnstone) June 4 19 "Short Skirts" (Gladys Walton). Universal July 16 480 "Sign on the Door, The" (Norma Talmadge), First National July 30 608 "Silver Car. The" (Earle Williams) June 18 162 "Sky Pilot. The" (John Bowers), First National Apr 30 1933 "Sky Ranger, The" (June Caprice), Pathe Apr 30 1933 "Snow Blind" (Russell Simpson), Goldwyn.... June 4 19 "Sowing the Wind" (Anita Stewart), First National ... .July 9 413 "Straight from the Shoulder" (Buck Jones), Fox. July 2 308 "Such a Little Queen" (Constance Binney), Realart ... .July 30 60S "The Blot" (All Star), F. B. Warren Corporation Aug. 27 887 "Ten Dollar Raise. The" (William V. Mong), Associated Producers May 28 2201 "The Kiss" (Carmel Myers), Universal July 16 480 "The Lamplighter" (Shirley Mason), Fox May 7 2014 "The Struggle" (Franklyn Farnum), Canyon June 4 49 "The Tomboy" (Eileen Percy), Fox Apr. 30 1931 "The Wallop" (Harry Carey), Universal May 21 2135 "Three Sevens" (Antonio Moreno), Vtiagraph Aug. 6 683 "Through the Back Door" (Mary Pickford), United Artists May 28 2206 "Thunder Island" (Edith Roberts), Universal June 25 225 "Thunderclap" (Fox-Special) Aug. 13 7 55 "To a Finish" (Buck Jones), Fox Aug. 27 885 "Too Much Speed" (Wallace Reid), Famous-Lasky June 18 163 "Too Wise Wives" (Claire Windsor). Famous-Lasky ... .Julv 16 477 "Tradition" (Malcolm Strauss Production) Julv 30 604 "Traveling Salesman. The" (Fatty Arbuckle), Famous.. .Mav 7 2013 "Trip to Paradise, A" (Bert Lytell), Metro Aug. 27 888 "Two Weeks with Pay" (Bebe Daniels), Realart June 11 98 "Uncharted Seas" (Alice Lake), Metro May 7 2015 "Vanishing Maid," Arrow June 4 49 "Virgin Paradise, A" (Pearl White), Fox Aug. 20 820 "Wealth" (Ethel Clayton), Paramount July 9 415 "Wedding Bells" (Constance Talmadge), First National .Aug. 27 887 "Wet Gold" (Ralnh Ince), Goldwyn Aug. 13 758 "What's a Wife Worth/" (Casson Ferguson), Robertson- Cole Apr. 30 1932 "What's Worth While" (Claire Windsor), Famous-Lasky. May 2S 2204 "When Lights Are Low" (Sessue Hayakawa), Robertson- Cole July 23 546 "White and Unmarried" (Thomas Meighan), Famous . .June 11 100 "Who Am I?" (Claire Anderson). Selznick Aug. 20 821 "Without Benefit of Clergy" (Virginia Brown Fa ire), Pathe July 2 308 "Wolves of the North" (Herbert Heves and Eva Novak), Universal May 28 2207 "Woman God Changed, The" (Seena Owen), Famous .... June 4 21 "Women Who Wait" (Marguerite Clayton), Playgoers. ..July 23 543 "Yellow Arm. The" (Juanita Hansen), Pathe-Serial . . . . June IS 164 1008 EXHIBITORS TRADE REVIEW Volume 10. Number 14. GUIDE TO FEATURE RELEASES AMERICAN FILM CO., INC. (Distributed through Pathe) FLYING A SPECIALS Footage The Valley of Tomorrow (William Russell).. 6,000* The Week-End (Margarita Fisher) 6,000* A Light Woman (Helen Jerome Eddy) 6,000* The Gamesters (Margarita Fisher and L. C. Shumway) 6,000* The Blue Moon (All Star Cast) 6,000* Their Mutual Child (Margarita Fisher and Nigel Barrie) 6,000* Sunset Jones (Charles Clary and Irene Rich) 5,000 Payment Guaranteed (Margarita Fisher and Capt. Cecil Van Auker) 5,000* ASSOCIATED PRODUCERS THOMAS H. INCE PROD. Homespun Folks (Lloyd Hughes-All Star)... 6,000* Lying Lips (House Peters-Florence Vidor) . . 6,000* Mother o' Mine 6,004 Cup of Life ???? J. PARKER READ, JR., PROD. The Leopard Woman (Louise Glaum) 7,000* A Thousand to One (Ho'bart Bosworth) 6,055* Love (Louise Glaum) 6,000* I Am Guilty (Louise Glaum) 6,312 Greater Than Love 6,000* ALLAN DWAN PROD. The Forbidden Thing (James Kirkwood — All Star) 6,000* A Perfect Crime (Monte Blue) 4,739 A Broken Doll 4,594 MAURICE TOURNEUR PROD. The Last of the Mohicans (Barbara Bedford) 6,000* The Foolish Matrons 6,000* MACK SENNETT PROD. A Small Town Idol (Ben Turpin) 5,000 Home Talent 5,000* T. L. FROTHINGHAM The Ten Dollar Raise 6,000* ASSOCIATED EXHIBITORS (Distributed through Pathe) The Riddle Woman (Geraldine Farrar) 6,000 The Devil (George Arliss) 6,000 What Women Will Do (Anna Q. Nilson) . . . 6,000 The Rider of the King Log (Special) 5,000 The Road to London (Bryant Washburn) . . 5,000 HAROLD LLOYD COMEDIES Among Those Present 3,000 Now or Never 3,000 ASSOCIATED PRODUCERS Devotion 5,000* PLAYGOERS PICTURES, INC. The Butterfly Girl 4,485 Women Who Wait 5,424 They Shall Pay 4,288 Home-Keeping Hearts 4,687 The Family Closet 5,557 Discontented Wives 4,590 FAMOUS PLAYERS-LASKY PARAMOUNT PICTURES What Every Woman Knows (Wm. DeMille Super Spec.) 6,675 The Home Stretch (Douglas McLean) 4,512 The Whistle (Wm. S. Hart) 5,359 The City of Silent Men (Thomas Meighan) 6,199 Proxies (Cosmopolitan Prod.) 6,283 Deception (Super Spec. Prod.) 7,799 Oh! Jo! (Dorothy Gish) 4,956 King, Queen, Joker (Sid Chaplin Spec.).... 5,016 Too Wise Wives (Lois Weber Prod.) 5,164 Sacred and Profane Love (Elsie Ferguson).. 5,964 Sentimental Tommy (Super Spec. Prod.).... 7,575 The Traveling Salesman (Fatty Arbuckle) . . . 4,514 The Wild Goose (Cosmopolitan) 6,497 White and Unmarried 4,458 Appearances (Donald Crisp Prod.) 5,336 One a Minute (Douglas McLean) 4,510 The Bronze Bell (Thos. Ince Prod.) 5,507 Sham (Ethel Clayton) 4,888 The Woman God Changed (Seena Owen)... 6,306 A Wise Fool (Geo. H. Melford Prod.) 6,768 Too Much Speed (Wallace Reid) 4,629 Wealth (Ethel Clayton) 5,141 The Mystery Road (Paul Powell) 4,965 Life (Wm. A. Brady Prod.) 4,838 Behind Masks (Dorothy Dalton) 4,147 The Lost Romance (Wbn. de Mille Prod.).. 6,443 The Princess of New York (Donald Crisp — British Prod.) 6,287 The Whistle (Wm. S. Hart) 5,359 Passing Thru (Douglas MacLean — Ince Prod.) ???? The Conquest of Canaan (Thomas Meighan). 7,015 Crazy to Marry (Roscoe Arbuckle) 4,693 FIRST NATIONAL Passion (Pola Negri— Big Five) 7,000 and 9,000* The Old Swimmin* Hole (Charles Ray) 5,972 Scrambled Wives (Marguerite Clark) 8,975 The Kid (Charles Chaplin— Big Five) 5,193 •Approximately. \ Footage Man — Woman — Marriage (Holubar-Phillips — Big Five) 8,975 The Passion Flower (Norma Talmadge) . . . . 6,755 The Oath (R. A. Walsh Special— Big Five) . . 7,806 Jim the Penman (Lionel Barrymore) 6,100 The Girl in the Taxi (Mr. and Mrs. Carter de Haven) 5,420 Sowing the Wind (Anita Stewart— Big Five) 8,000* Lessons in Love (Constance Talmadge) 5,928 Bob Hampton of Placer (Marshall Neilan) . . 7,268 Gypsy Blood (Pola Negri) 5,921 Playthings of Destiny (Anita Stewart) 6,200 Courage (Sidney Franklin) 6,244 The Sky Pilot (Catherine Curtis Prod.) 6,305 Scrap Iron (Charles Ray) 7,500* Peck's Bad Boy (Tackie Coogan) 5,000* Old Dad (Mildred Harris) 6,000* In the Heart of a Fool (Star Cast) 6,723 Golden Snare (James Oliver Curwood) .... 6,084 Stranger Than Fiction (Katherine Mac- Donald) 6,388 Salvation Nell (Pauline Starke) 5,000 The Child Thou Gavest Me (Stahl Prod.)... 6,000* The Sign on the Door (Norma Talmadge).. 6,000* A Midnight Bell (Charles Ray) 6,000* Nobody (Jewel Carmen) 6,396 FOX FILM CORPORATION SPECIALS Skirts (Special Comedy) 5,000 Blind Wives (All Star Cast) 7,000* While New York Sleeps (All Star Cast) 7,000* If I Wlere King (William Farnum) 7,000* The White Moll (Pearl White) 7,000* Over the Hill 10,700 A Virg'n Paradise 9,000 A Connecticut Yankee in King Arthur's Court 7,600 Thunderclap 6,7000 Shame 8,200 Perjury 7,400 WILLIAM FARNUM SERIES The Scuttlers 6,000* Drag Harlan 6,000* His Great Sacrifice 6,000 PEARL WHITE SERIES The Mountain Woman 5,337* The Thief 6,000* The Tiger's Cub 6,000* Know Your Men 6,315 Beyond Price 5,000 TOM MIX SERIES The Road Demon 4,951 Prairie Trails 6,000* The Texan 6,000* The Untamed 6,000* Hands Off 5,158 A Ridin' Romeo (Tom Mix) 5,000 The Big Town Roundup 5,000 After Your Own Heart 5,000 DUSTIN FARNUM SERIES The Primal Law • 5,000 BUCK JONES SERIES To a Finish 5,000 LOUISE LOVELY SERIES The Little Grey Mouse 6,000 Partners of Fate 5,000 While the Devil Laughs 5,000* WILLIAM RUSSELL SERIES The Challenge of the Law 5 .000* The Iron Rider 5.000* The Man Who Dared 5,000* The Cheater Reformed 5,250 Bare Knuckles 5.000* Colorado Pluck 4,700 Children of the Night 5,011 Singing River 5,000 The Lady from Longacre .... 5,000 SHIRLEY MASON SERIES The Lamp Lighter 5,000* Wing Toy 4'.585 The Flame of Youth 6,000* Girl of My Heart 6,000 Merely Mary Ann 6,000* The Mother Heart 5.000 Lovetime ■ 5,000 Ever Since Eve 5,000 GEORGE WALSH SERIES From Now On : 5,000* The Plunger 5,000* Number 17 6,000* Dynamite Allen 5,000 20TH CENTURY BRAND Beware of the Bride (Eileen Percy) 5,000* The Husband Hunter (Eileen Percy) 5,000* While the Devil Laughs (Louise Lovely)... 5,000* Partners of Fate (Louise Lovely) 5,000* Oliver Twist, Jr. (Harold Goodwin) 4,200* The Little Grey Mouse (Louise Lovely).... 5,000* Hearts of Youth (Harold Goodwin) 5,000* Get Your Man (Buck Jones) 5,000 'Approximately. Footage Big Town Ideas (Eileen Percy)............ 5,000* Straight from the Shoulder (Buck Jones).. 6.000 Maid of the West < Eileen Percy) ......... . 4,193 Live Wires (Johnnie Walker & Edna Murphy) 4,290 Play Square (Walker-Murphy) 5,O0U Hickville to Broadway (Edeen Percy) .... 5,O0U What Love Will Do (Walker-Murphy j .... 5,000 Little Miss Hawkshaw (Eileen Percy) 5,000 GOLDWYN PICTURES North Wind's Malice (Rex Beach's) 6,725 Stop Thief (Tom Moore)......... 4,9/0 Help Yourself (Madge Kennedy) 4,359 Madame X (Pauline Frederick) 6,4/d Milestones ■ ■■ ••• b>'°f. The Highest Bidder (Madge Kennedy) 4,960 Prisoners of Love Anl Guile of Women 4,496 Honest Hutch (Will Rogers)...... 5,34V The Branding Iron (All Star Cast) 6,569 His Own Law • AVa The Penalty (Lon Chaney) 6,730 Godless Men 6,367 The Great Lover ."W.'M":- ,'770 Tust Out of College (Jack Pickford) 4,779 Roads of Destiny (Pauline Frederick) 4,955 The Concert (All Star Cast) 5,379 Bunty Pulls the Strings ■ 6,255 Hold Your Horses (Tom Moore)...... 4,610 The Song of the Soul (Vivian Martin) 5,105 A Voice in the Dark 4,25o Earthbound •••• 6,7/2 What Happened to Rosa (Mabel Normand) . . 4,148 Boys Will Be Boys (Will Rogers) 4,028 Don't Neglect Your Wife 5,574 A Tale of Two Worlds 5,649 A Voice in the Dark (Frank Lloyd Prod.)... 4,255 The Cabinet of Dr. Caligari (Warner Krauss) 5,000 Snowblind (All Star) 5,000 An Unwilling Hero (Will Rogers) 5'^*L Made in Heaven (Tom Moore) >S°4 Wet Gold (Williamson Prod.) f •992* Head Over Heels (Mabel Normand) 5,000^ Without Benefit of Clergy 5,000 The Old Nest (Mary Alden) 6,000 D. W. GRIFFITH, INC. Way Down East 12,000 W. W. HODKINSON CORP. (Distributing through Pathe) BENJ. B. HAMPTON The Dwelling Place of Light 6.568 The Spenders 5,693 The Man of the Forest 5,880 ZANE GREY PICTURES The U. P. Trail 6,030 The Riders of the Dawn 6,180 Desert Gold 7,000* J. PARKER READ The Brute Master (Hobart Bosworth) 4,643 Love Madness (Louise Glaum) 6,290 Sex (Louise Glaum) 6,208 DIETRICH BECK, INC. The Harvest Moon (Doris Kenyon) 5,480 ARTCO PRODUCTIONS Cynthia-of-the-Minute (Leah Baird) 5,634 ROBERT BRUNTON The Cost of Opportunity (J. Warren Kerri- % gan) 4,624 The House of Whispers (T. Warren Kerri- gan) 4.624 The Green Flame (J. Warren Kerrigan) .... 4,925 NATIONAL PRODUCTIONS The Kentucky Colonel (Joseph J. Dowling) . . 5,965 JOSEPH LEVERING His Temporary Wife (Rubye DeRemer) . . . . 5,329 DIAL FILM The Tiger's Coat (Myrtle Stedman) 4,430 King Spruce (Mitchell Lewis) 6,000*" LEWIS TRACY The Silent Barrier (Sheldon Lewis) 5,760 IRVIN V. WILLAT PROD. Down -Home (All Star) 6.335 Partners of the Tide 6,150 Face of the World (Barbara Bedford) 5.800 J. L. FROTHINGHAM PROD. The Broken Gate (Bessie Barriscale) 6.300 The Breaking Point (Bessie Barriscale) 5.700 The Other Woman (All Star Cast) 5.800 HUGO BALLIN PROD. Pagan Love (Rockliffe Fellows and Mabel Ballin) 6.000* East Lynne (Mabel Ballin & Edward Earl) . . 6,634 The Journey's End (Mabel Ballin) 8,000* ROCKETT FILM CORP. The Truant Husband 5.000 Keeping Up with Lizzie (Enid Bennett) 6,000* RENCO FILM CORP. Lavender and Old Lace (Marguerite Snow).. 5,770 *Approximately. September 3, 1921 EXHIBITORS TRADE REVIEW 1009 GUIDE TO FEATURE RELEASES — Cont'd METRO PICTURES CORP. NAZIMOVA PROD. Footage The Heart of a Child 6,239 Madame Peacock 5,428 Billions 5.036 Camille ???? ^TREEN CLASSICS, INC. (Specials) Hearts Are Trumps (All Star) 6,356 Cinderella's Twin (Viola Dana) 6,000* Line of Youth (All Star) 6,000* The Marriage of William Ashe (May Allison) 6,000* The Off-Shore Pirate (Viola Dana) 6,000* Passion Fruit (Doraldina) 6,000* The Greater Claim (Alice Lake) 6,000* Extravagance (May Allison) 6,000* Puppets of Fate (Viola Dana) 6,000 A Message from Mars (Bert Lytell) 6,198 Uncharted Seas (Alice Lake) 5,803 Coincidence (All Star) 5,500 The Last Card (May Allison) 6,000* Home Stuff (Viola Dana) 6,000* Fine Feathers (All Star) 6,000* The Man Who (Bert Lytell) 6,000* Over the Wire (Alice Lake) 6,000* Life's Darn Funny (Viola Dana) 6,000* Big Game (May Allison) 6,000* A Trip to Paradise (Bert Lytell) 6,000* The Match Breaker (Viola Dana) 6,000 MAURICE TOURNEUR PROD. The Great Redeemer (All Star Cast) 5,005 TAYLOR HOLMES PROD. Nothing But Lies 4,882 The Very Idea 5,212 Nothing But the Truth 6,000* C. E. SHIURTLEFF PROD. The Mutiny of the Elsimore (All Star Cast) 5,778 ' The Star Rover (Special Cast) 4,446* The Little Fool (Special Cast) 4,670 Burning Daylight (All Star) 6,000* S. L. PRODUCTIONS Love, Honor and Obey (All Star Cast) 5,477 Without Limit (George D. Baker) 7,128 Garments of Truth (Gareth Hughes) 6,000* ROLAND WEST PROD. The Silver Lining (Jewel Carmen) 6,000* HOPE HAMPTON PROD. A Modern Salome (Hope Hampton) 6,000* PATHE EXCHANGE, INC. Beggar in Purple (Edgar Lewis) 6,000* Her Unwilling Husband (Blanche Sweet) .. 5,000* The Devil to Pay (Robert Burton Prod.) . . 6,000* Dice of Destiny (H. B. Warner) 6.000* The Empire of Diamonds 6,000* Rogues and Romance (George B. Seitz and June Caprice) 6,000* The Girl Montana (Blanche Sweet) 5,000* When We Were Twenty-One (H. B. Warner) 5,000* The Sage Hen (Edgar Lewis) 6,000* The Killer (Claire Adams) 6,000* Truant Husbands (Mahlon Hamilton) 5,019 The Avenging Arrow (Serial) ???? Bars of Iron (Madge White) 5.000" The Lure of Egypt (Federal Prod.) 6,000* The Heart Line (Leah Baird & Jerome Pat- rick) , 6,000* Without Benefit of Clergy 5,635 The Money Maniac 5,000* PIONEER FILM CORP. Indiscretion (Florence Reed, Lionel Atwill, Gareth Hughes) 6,000* Oh! Mary Be Careful (Madge Kennedy) .. 6,000* The Crimson Cross (Vandyke Brooks) 5,000* The Forgotten Woman (Pauline Starke) 6.000* A Millionaire for a Day (Arthur Guy Em- pey) 5,000* Beyond the Crossroad (Ora Carew) 6,000* In Society (Edith Roberts) 5,000* Wise Husbands (Gail Kane, J. Herbert Frank) 6.000* The Leach (Claire Whitney) 6,000* H'is Brother's Keeper (Martha Mansfield, Rogers, Lytton, Gladden James) 6.000* The Barbarian (Monroe Salisbury) 6,000* A Man There Was (Victor Seastrom) 6.000* REALART PICTURES SPECIAL FEATURES The Soul of Youth (Wi D. Taylor) 5,995 The Deep Purple (R. A. Walsh) 6,705 The Law of the Yukon (Chas. Miller) 5,614 The Luck of the Irish (Allan Dwan) 6,607 The Mystery of the Yellow Room (Emile Chautard) * 6,345 The Furnace (W. D. Taylor) 6,882 Soldiers of Fortune (Allan Dwan) 5,911 *Approximately. STAR PRODUCTIONS Footage All Soul's Eve (Mary Miles Minter) 5,134 The Little Clown (Mary Miles M.nter) 5,031 Don't Call Me Little Girl (Mary Miles Minter) 4,212 Moonlight and Honeysuckle (Mary Miles Minter) 4,294 The Snob (Wanda Hawley) 4,015 The Outside Woman (Wanda Hawley) .... 4,225 The House That Jazz Built (Wanda Hawley) 5,225 A Kiss in Time (Wanda Hawley) 4,351 Her Sturdy Oak (Wanda Hawley) 4,590 Oh Lady, Lady (Bebe Daniels) 4,212 She Couldn't Help It (Bebe Daniels) 4,423 Ducks and Drakes (Bebe Daniels) 4,876 Two Weeks With Pay (Bebe Daniels) 4,136 The March Hare (Bebe Daniels) 4,413 One Wild Week (Bebe Daniels) ???? Something Different (Constance Binney) . . 4,840 The Magic Cup (Constance Binney) 4,587 Such a Little Queen (Constance Binney) .... 4,942 Out of the Chorus (Alice Bra'dy) 4,888 The Land of Hope (Alice Brady) 4,964 Little Italy (Alice Brady) 4,875 Blackbirds (Justine Johnstone) 4,979 The Plaything of Broadway (Justine John- stone) 5,360 Sheltered Daughters (Justine Johnstone).... 4,895 A Heart to Let (Justine Johnstone) 5,249 A Private Scandal (May McAvoy) 4,363 R.-C. PICTURES PROD. Sting of the Lash (Pauline Frederick) .... 5,450 Shams of Society (Walsh-Fielding Prod.) . . 6,250 A Wife's Awakening (L. J. Gasnier Prod.) . . 6,000* Live ond Let Live (William Christy Cabanne) 5,900 Salvage (Pauline Frederick) 5,980 Cold Steel 5,645 Black Roses (Sessue Hlayakawa) 5,600 Beach of Dreams 5,005 If Women Only Knew 5,550 Nobody's Kid (Mae Marsh) 4,975 Good Women (Gasnier) 5,713 What's a Wife Worth (Wm. Christy Cabanne) 5,600 See My Lawyer (Christie Comedy Drama).. 6,035 Mistress of Shenstone (Pauline Frederick) . . 5,900 One Man in a Million (George Beban) .... 6,000 Seven Years' Bad Luck (Max Linder) .... 5,070 The First Born (Sessue Hayakawa) 6.000 The Little 'Fraid Lady (Mae Marsh) 5,600 Kismet (Otis Sk'nner) 9,730 "813" (Arsene Lupin Story) 6,100 The Wonder Man (George Carpentier) .... 6,190 When Lights Are Low (Sessue Hayakawa) 5,810 The Greater Profit (Edith Storey) 4,213 LEWIS J. SELZNICK EXT. ELAINE HAMMERSTEIN STAR SERIES The Daughter Pays 6,294 Pleasure Seekers 5,610 Poor Dear Margaret Kirby 5,000* The Miracle of Manhattan 4,174 The Girl from Nowhere 5,000* EUGENE O'BRIEN STAR SERIES The Wonderful Chance 5,364 Broadway and Home 4,850 World's Apart 5,980 Gilded Lies 4,496 The Last Door 5,000* CONWAY TEARLE STAR SERIES Society Snobs 4,224 Bucking the Tiger .' 5,533 The Fighter 6,000* OWEN MOORE STAR SERIES The Chicken in the Case 5,261 A Divorce of Convenience 5,000* SPECIAL PRODUCTIONS The Greatest Love (Vera Gordon) 5,520 You Can't Kill Love (All Star) 5,500 The Highest Law (Ralph Ince) 5,500 The Road of Ambition (Conway Tearle) 5.000 The Sin That Was Hiis (Wm. Faversham) . . . 5,600 Red Foam (Ralph Ince Special) 5.5O0 Ghosts of Yesterday (Norma. Talmadge) ... . 5,810 SELECT PICTURES Seeds of Vengeance (Bernard Durning) 5,000* The Servant Question (William Collier) 5,000* Just Outside the Door (Edith Hallor) 5,000* REPUBLIC FEATURES Mothers of Men. 5,000* Mountain Madness 6,000* The Great Shadow 6^000* Man's Plaything 3,000* UNITED ARTISTS CORP. The Mollycoddle (Douglas Fairbanks) 5,800 Suds (Mary Pickford) 5 000* The Love Flower (D. W. Griffith Prod.) 6,800 The Mark of Zorro (Douglas Fairbanks).... 7,800 The Love Light (Mary Pickford) 7.800 The Nut (Douglas Fairbanks) 5,800 'Approximately. Footage Dream Street 9,400 Through the Back Door (Mary Pickford) 7,000* Carnival (Matheson Lang) 7,000* UNIVERSAL FILM MFG. CO. JEWEL FEATURES Under Crimson Skies (Elmo Lincoln) 6,0O0* The Breath of the Gods (Tsuru Aoki, Arthur Carew) 6,000* Shipwrecked Among Cannibals 6,000* The Devil's Pass Key (All Star Cast) 7,000* O'nce to Every Woman (Dorothy Phillips) . . 6,000* Outside the Law (Priscilla Dean) 6,000* Reputation (Priscilla Dean) 6,500 Foolish Wives (Eric Von Stroheim) 12,000 No Woman Knows 7,000* UNIVERSAL FEATURES The Gilded Dream (Carmel Myers) 4,512 Fixed by George! (Lyons and Moran) 4^173 Honor Bound (Frank Mayo) 4,383 West Is West (Harry Carey) 5'0O0* Risky Business (Gladys Walton) 4,365 Beautifully Trimmed (Carmel Myers) 5,000* White Youth (Edith Roberts) 4,765 Two Kinds of Love (Special Cast) 4,592 Hearts Up (Harry Carey) 4,403 The Torrent (Eva Novak) 4,358 Tige;- True (Frank Mayo) 5,000* A Shocking Night (Lyons-Moran) 5,000* The Mad Marriage (Carmel Myers) 4,531 The Fire Cat (Edith Roberts) 4,890 Colorado (Frank Mayo) 5 000* Rich Girl, Poor Girl (Gladys Walton) 5,'00O* Society Secrets (Eva Novak) 4,795 If Only Jim (Harry Carey) 5 000* All Dolled Up (Gladys Walton) 4,780 The Unknown Wife (Edith Roberts) 4,854 The Magnificent Brute (Frank Mayo) 4,606 The Smart Sex (Eva Novak) 4,800 The Freeze Out (Harry Carey) 4,336 The Dangerous Moment (Carmel Myers) 5,000 Desperate Youth (Gladys Walton) 4,405 The Wallop (Harry Carey) 4,539 Wolves of the North (Eva Novak) 5^000* The Big Adventure (Reeves Eason) 4,589 Cheated Love (Carmel Myers) 5,000* The Man Tamer (Gladys Walton) 4,516 The Beautiful Gambler (All Star) 5,000* Reputation (Priscilla Dean) 7,158 The Blazing Trail (Frank Mayo) 5,000* The Fighting Lover (Frank Mayo) 4,040 Thunder Island (Edith Roberts) 4,279 Desperate Trails (Harry Carey) 4,890 The Kiss (Carmel Myers) 5,000* Short Skirts (Gladys Walton)'. 5',000* Man Trackers (All Star) 5,000* Luring Lips (Edith Roberts) 4,263 Danger Ahead (All Star) 5,000* A Daughter of the Law (Carmel Myers) 5,000* Opened Shutters (Ed:th Roberts) 5,000* The Shark Master (Frank Mayo) 5,000* Action (Hoot Gibson) 5,000* The Rowdy (Gladys Walton) 4,974 VITAGRAPH, INC. VITAGRAPH SUPER-FEATURES The Courage of Marge O'Doone 6,300 Trumpet Island (All Star Cast) 6 200 Dead Men Tell No Tales (Tom Terris Prod.) 6,200 Black Beauty (Jean Paige and All Star) . . . 6,900 The Heart of Maryland 6,700 The Son of Wallingford ?'??? ALICE JOYCE PROD. The Prey 5,640 The Vice of Fools 4 822 Cousin Kate 4,807 Her Lord and Master 5,765 The Scarab Ring 5^598 The Inner Chamber 5,951 CORRINE GRIFFITH PROD. The Whisper Market 4,800 The Broadway Bubble 5^000 It Isn't Being Done This Season 4,300 What's Your Reputat:on Worth 5,400 Moral Fibre 6 000 The Single Track ?'??? EARLE WILLIAMS PROD. The Romance Promoters 5.200 Diamonds Adrift 4^724 It Can Be Done 4,425 The Silver Car 5,803 Bring Him In 4.987 Lucky Carson ???? ANTONIO MORENO PROD. Three Sevens 5.000 The Secret of the Hills 4,900 ALICE CALHOUN PROD. Princess Jones 4.SO0 The Charming Deceiver 4.600 Closed Doors 4,400 Peggy Puts It Over 4.900 The Matr-'monial Web ???? RAINBOW •Approximately. 1010 EXHIBITORS TRADE REVIEW Volume 10. Number 14. GUIDE TO SHORT SUBJECTS ASSOCIATED PRODUCERS, INC. MACK SENNETT COMEDIES Made in the Kitchen 2 reels She Sighed by the Seaside 2 reels Call a Cop 2 reels BEN TURPIN COMEDIES Love's Outcast 2 reels EDUCATIONAL FILM CORP. OF AMERICA MERMAID COMEDIES The Simp 2 reels April Fool 2 ree s High and Dry 2 ree s Moonshine 2 reels Holy Smoke 2 ree s Bang 2 reels The Greenhorn 2 ree]s Sunless Sunday 2 reels CHESTER COMEDIES You'll Be S'Prised 2 reels Beat It 2 reels Ladies Pets 2 reels Just In Time 2 ree s Ready to Serve 2 reels Snooky's Wild Oats 2 ree s Snooky's Blue Sunday 2 ree s Snooky's Fresh Heir 2 reels TORCHY COMEDIES Torchy's Millions 2 reels Torchy Turns Cupid 2 ree s Torchy's Double Triumph 2 reels Torchy Mixes In 2 reels Torchy's Night Hood 2 ree s Torchy's Big Lead 2 ree s Crowing Torchy 2 ree s Torchy's Promotion 2 reels CHRISTIE COMEDIES A Homespun Hero 2 reels Shuffle the Queens 2 reels Going thru the Rye 2 reels Mr. Fatima 2 ree s Wedding Blues 2 reels Back from the Front 2 ree s Dining Room, Kitchen and Sink 2 reels Movie Mad 2 ree s Nobody's Wife 2 reels Hey Rube , 2 ree s Man Versus Woman 2 ree s Scrappily Married 2 reels The Reckless Sex 2 ree s Red Hot Love % reels Short and Snappy 2 ree * Sneakers % ree s Let Me Explain 2 «f | Southern Exposure *■ reels VANITY COMEDIES Take Your Time J ree} Three Tokers \ ree{ Rocking the Boat 1 reel Spooners } ree.' Ninety Days or Life \ ree It's Your Move 1 ree Spiking the Spooks 1 reel GAYETY COMEDIES Dummy Love J ree] Zero Love J r« Money Talks \ ree Sweet Revenge \ ree\ A Handy Husband 1 ree Hero-Pro Tom } reel Standing Pat ] Tee\ Assault and Flattery 1 reel EDUCATIONAL SPECIALS The Race of the Age (Man O' War) 2 reels Art of Diving (Kellerman) .......... . 1 reel Babe Ruth— How He Knocks His Home Run 1 reel Valley of Ten Thousand Smokes J reel Modern Centaurs 1 reeI BRUCE SCENICS BEAUTIFUL Wanderlust J reel Solitude } ree The Castaway J ree{ By Schooner to Skagway 1 reel Tropical Nights 1 ree{ The Banana Special J reel The Explorers J reeJ The Isle of Desire } reel The Business of Camping 1 reel Voices of the Sea J ree The W:11 o' the Wisp 1 reel Water Trails J reel The Man Who Always Sat Down 1 reel The Merry Little Put Put 1 reel CHESTER OUTINGS Frozen Thunder . J reel Tguazu the Exquisite I ree] Getting a Polish - 1 reel Swat the Landlord 1 reel There Is No Santa Claus 1 reel Rookeries and Squawkeries 1 reel Crowning King Blizzard 1 reel Frivolous Fijis 1 reel Lost a Yodel 1 reel Pahs and Papas 1 reel Paths of Glory 1 reel Something to Worry About 1 reel Putting Nature Next 1 reel The Worst Was True 1 reel Hitting the High Spots 1 reel The Red Trail's End 1 reel One Peek Was Plenty 1 reel Hitting the Hot Spots 1 reel Jogging Across Sawtooth 1 reel CHESTER SCREENICS Sea Planets — Apartments for Rent 1 reel Fine Feathers — They Forgot the Town..... 1 reel Out of the Past ' 1 reel Then Company Came — Art Is Everything. . 1 reel No Hope for the Drys — S'lver Silences... 1 reel Sultans of the Sea — Getting a Toe Hold... 1 reel From Deer to Dam 1 reel Buzz-z-z 1 reel Philippine Futurity — An Angle in Idaho... 1 reel New Wine in Old Bottles 1 reel Old Moose Trails 1 reel HUDSON'S BAY TRAVEL SERIES A Tale of the Fur North 1 reel Hides — And Go Seek 1 reel It's a Great Life — If 1 reel An Esklmotion Picture 1 reel WORLD WANDERINGS In Dutch 1 reel South Sea Magic 1 reel MISCELLEANOUS Wilderness Friends 1 reel Golf — Slow Motion 1 reel Dixie 1 reel Kinograms (Two-a-Week) 1 reel FAMOUS PLAYERS-LASKY PARAMOUNT-ARBUCKLE COMEDY The Bell Boy 2 reels The Butcher Boy 2 reels Moonshine 2 reels The Cook 2 reels The Sheriff 2 reels A Desert Hero 2 reels PARAMOUNT-BURTON HOLMES TRAVEL PICTURES All Aboard for Brindisi 1 reel Palma de Majorca 1 reel A Little Atlantic 1 reel Modern Aspects of Japan 1 reel Along the Riviera 1 reel Alexandria 1 reel Biskea, the Beautiful 1 reel Present-Day Prague 1 reel A Polynesian Odessey 1 reel The Galata Bridge 1 reel Monte Carlo 1 reel Bazaars of Cairo 1 reel Country Life in Bohemia 1 reel The City of Algiers 1 reel In New Madrid 1 reel Liberated Jerusalem 1 reel Marseilles 1 reel Spanish Children 1 reel In the Rice Fields of Japan 1 reel The Road to the Pyramids 1 reel Calling on the Sphinx 1 reel In Barcelona 1 reel In Shanghai and Macao 1 reel Spanish Holidays 1 reel Solomon's Temple _ 1 reel Yoledo and Segovia 1 reel PA T? * M HTTNT-BURLINGAME ADVENTURE SCENICS Down the Strand in London 1 reel Winter Sports in St. Moritz 1 reel Kilawea Volcano in Eruption 1 reel The Jungfrau Railroad 1 reel Wildest Wales 1 reel PAR AMOI7NT-DE HAVEN COMEDIES Kids is Kids 2 reels Spirits 2 reels PARAMOUNT-MACK SENNETT COMEDIES Don't Weaken 2 reels It's a Boy 2 reels His Youthful Fancy 2 reels My Goodness! 2 reels Movie Fans 2 reels Fickle Fancy 2 reels A Fireside Brewer 2 reels Dabbling in Art 2 reels Bungalow Troubles 2 reels On a Summer's Dav -. 2 reels The Unhappy Finish 2 reels Officer Cupid 2 reels Astray from the Steerage 2 reels PARAMOUNT MAGAZINE Pictionary and Cartoons (weekly) 1 reel PARAMOUNT-POST NATURE PICTURES From a Piscatorial Angle 1 reel The Cloud 1 reel A Setting of Ages 1 reel Indian Summer 1 reel Victory Mountain 1 reel PARAMOUNT VANDENBERGH SERIES ' Wild Men of Africa 2 reels Jungle Dancers 2 reels The Lion Killers 2 reels Slaying the Hippopotamus 2 reels The Land of the Pygmies 2 reels FIRST NATIONAL EXHIBITORS CHARLES CHAPLIN A Dog's Life 3 reels A Day's Pleasure 2 reels Shoulder Arms 2 reels Sunnyside 2 reels TOONERVILLE TROLLEY The Skipper's Narrow Escape 2 reels The Skipper's Treasure Garden 2 reels Meeting All Trains 2 reels HENRY LEHRMAN COMEDIES The Punch of the Irish 2 reels Twilight Baby 3 reels The Kick in High Life 2 reels Wet and Warmer 2 reels FEDERATED FILM MONTE BANKS COMEDIES A Bedroom Scandal 2 reels A Rare Bird 2 reels His Naughty Night 2 reels Nearly Married 2 reels FORD EDUCATIONAL WEEKLY January 9 — A Fairyland 1 reel January 16 — The Message 1 reel January 23 — Democracy in Education 1 reel FOX FILM CORPORATION CTTNSHINE COMEDIES The Big Secret 2 reels Verse and Worse 2 reels The Simp 2 reels His Fiery Beat 2 reels Roaring Lions on Parade 2 reels His Unlucky Job 2 reels The Baby 2 reels The Slicker 2 reels Pals and Petticoats 2 reels Pretty Lady 2 reels His Noisy Still 2 reels Hold Me Tight . 2 reels An Elephant s Nightmare 2 reels Chase Me 2 reels Farmyard Follies 2 reels TLYDE COOK COMEDIES The Jockey 2 reels Kiss Me Quick 2 reels The Huntsman 2 reels All Wrong 2 reels Don't Tickle 2 reels The Guide 2 reels The Sailor 2 reels The Toreador , 2 reels AL. ST. JOHN SERIES Small Town Stuff 2 reels The Happy Pest 2 reels MUTT AND JEFF ANIMATED CARTOONS Fliyyering j reei A Crazy Idea i reel Factory to Consumer 1 reel The Ventriloquist , 1 reel Doctor Killjoy 1 reel Gum Shoe Work " ) 1 reel The Lion Hunters l reel The Glue Factory i reel Cold Tea j reel The Hypnotist 1 reel The Papoose \ reel On the Hip [ 1 reel The Northwoods i reel Sherlock, Hawkeshaw & Co . . . l reel Darkest Africa \ reel Not Wedded but a Wife 1 reel Crows and Scarecrows 1 reel Painters Frolic i reei The Stampede i reel The Tong Sandwich i reel Shadowed ' j reel Turkish Bath V i reel F ")X NEWS— (Twice a Week) SERIALS Bride 13 15 Episodes Fantomas 20 Episodes September 3, 1921 EXHIBITORS TRADE REVIEW 1011 GUIDE TO SHORT SUBJECTS— Cont'd GOLDWYN PICTURES CAPITOL COMEDIES Fingers and Pockets 2 reels Love and Rollers 2 reels Hearts and Hammers 2 reels At It Again 2 reels Professional Ethics 2 reels When Martin Gits Here 2 reels Ged Ap, Napoleon 2 reels You'd Better Get It 2 reels Indigo Sunday 2 reels Why Worry 2 reels Nothing to Think About 2 reels Take It Easy 2 reels EDGAR COMEDIES Edgar Camps Out 2 reels Edgar the Explorer 2 reels Edgar's Country Cousin 2 reels Edgar's Feast Day 2 reels Get-Rich-Quick Edgar 2 reels Edgar's Little Saw 2 reels GOLD WYN-B RAY COMICS Lampoons — Happy Hooligan in "Appollo".. Lampoons — Happy Hooligan in "Cupid's Ad- vice" Lampoons — Happy Hooligan in "Happy Hoolidini" Lampoons — Judge Rummy in "The Prize Dance" Lampoons — Judge Rummy in "Snappy Judgment" Lampoons — Happy Hooligan in "The Black- smith" Lampoons — Happy Hooligan in "A Romance of '76" Lampoons — Judge Rummy in "Why Change Your Husband?" Lampoons — Happy Hooligan in "Doctor Jekyll and Mr. Zip" Lampoons- — Judge Rummy in "Bear Facts".. Lampoons — Happy Hooligan in "Roll Your Own" Lampoons — Judge Rummy in "Yes, Dear".. Lampoons — Happy Hooligan in "Oil" Lampoons — Judge Rummy in "Too Much Pep" GOLDWYN-BRAY PICTOGRAPHS Tree-top Concert Singers The Island of the Mist Through the Earth What Is Your Body Worth? A Paradise for Birds Venice of the Orient Action of the Human Heart The Riveter The Human Voice Seein' Things on the Orinoco Gypsy Scientists Unshod Soldiers of the King No. Reg'lar Bird Chemical Inspiration Safe Combination The City That Never Sleeps 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel 1 reel INDEPENDENT FILMS ASSN. MAX ROBERTS COMEDIES Why Change Your Mother-in-Law ????? Shimmy Isle ????? Absence Without Leave ????? METRO PICTURES CORP. BUSTER KEATON COMEDIES Convict 13 2 reels One Week 2 reels The Scare Crow 2 reels Neighbors- 2 reels The Haunted House 2 reels Hard Luck 2 reels The High Sign 2 reels The Goat 2 reels PATHE EXCHANGE, INC. PATHE NEWS— Wednesdays and Saturdays TOPICS OF THE DAY— Weekly Week of July 24 At the Last Minute (Sky Ranger No. 13)... 2 reels A Nest of Knaves (Yellow Arm No. 6) 2 reels No. Stop-Over (Snub Pollard) 1 reel The American Badger (Bill S Bob) 1 reel The Flirt (Harold Lloyd Reissue) . 1 reel * Week of July 31 Liquid Fire (Sky Ranger No. 14) 2 reels In the Dead of Night (Yellow Arm No. 7) . . 2 reels Wlhat a Whopper (Snub Pollard) 1 reel All Aboard (Harold Lloyd Reissue) 2/3 reels The Country Mouse & City Mouse (Cartoon) 1 reel Week of Aug. V The Last Raid (Skv Ranger No. 15) 2 reels Smuggled Aboard (Yellow Arm No. 8) 2 reels Teaching the Teacher (Pollard) 1 reel The Tip (Harold Lloyd Reissue) 1 reel The Cat and the Canary (Cartoon) 2/3 reels Week of Aug. 14 The Black Ace (Edgar Jones) 2 reels Spot Cash (Pollard) 1 reels Rainbow Island (Harold Lloyd Reissue) ... 1 reel The Fox and the Crow (Cartoon) 2/3 reels Week of Aug. 21 The Water Peril (Yellow Arm No. 10) 2 reels The Secret of Butte Ridge (Tom Santschi) . 2 reels The Mountain Lion (Bob & Bill) 1 reel Name the Day (Pollard) 1 reel Move On (Harold Lloyd Reissue) 1 reel Donkey in the Lion's Skin (Cartoon) 2/3 reels Week of Aug. 28 Pawns of Power (Yellow Arm No. lr) 2 reels The Mayor of Misery (Edgar Jones) 2 reels Stop Kidding (Eddie Boland) 1 reel By the Sad Sea Waves (Harold Lloyd Re- issue) 1 reel Mice at War (Cartoon) 2/3 reels Week of Sept. 4 The Price of a Throne (Yellow Arm No. 12) 2 reels The Wolver (Tom Santschi) 2 reels The Jail Bird (Snub Pollard) 1 reel Over the Fence (Harold Lloyd Reissue) ... 1 reel Week of Sept. 11 Behind the Cuta:n (Yellow Arm No. 13) . . 2 reels My Lady O' the Pines (Holman Day).... 2 reels On Their Way (Eddie Boland) 1 reel The Fashionable Fox (Cartoon) % reel Pinched (Harold Lloyd reissued) 1 reel Week of Sept. 18 The False Goddess (Yellow Arm No. 14) . . 2 reels Mother O' Dreams (Tom Santschi) 2 reels The Civet Cat (Bill & Bob) 1 reel The Hermit and the Bear (Cartoon) % reel Late Lodgers (Snub Pollard) 1 reel Bashful (Harold Lloyd reissue) 1 reel Week of Sept. 25 The Miracle (Yellow Arm No. 15) 2 reels The Secret Cipher (Hurricane Hutch No. 1) 3 reels The Chink (Eddie Boland) 1 reel The Hare and the Tortoise (Cartoon) ....2/z reel Netting the Leopard (Hunting) 1 reel Rough Seas (Gaylord Lloyd) 1 reel Week of Oct. 2 The Cycle Bullet (Hurricane Butch No. 2) 2 reels Lorraine of the Timberlands (Tom Santschi) 2 reels Gone to the Country (Snub Pollard) 1 reel The Lucky Number (Gaylord Lloyd) 1 reel The Wolf an the Crane (Cartoon) Y3 reel PIONEER FILM CORP. THE FACTS AND FOLLIES SERIES Babies in Bearskin 1 reel Call Me Daddy 1 reel Down Beside the Seaside 1 reel Knockout Maggie 1 reel Professor Was Right 1 reel Running Romeos 1 reel Two's Company 1 reel Young Ideas 1 reel Luke McLuke's Film-osophy, each J/2 reel THE SONNY SERIES, each 2 reels SERIAL The Hope Diamond Mystery 15 Episodes The Mystery Mind 15 Episodes LEWIS J. SELZNICK ENTERPRISES HERBERT KAUFMAN MASTERPIECES PRIZMA COLOR PICTURES WILLIAM J. FLYNN SERIES (Detective Series) 2 reels CHAPLIN CLASSICS SELZNICK NEWS SERIALS The, Whirlwind 15 Episodes The Branded Four 15 Episodes UNIVERSAL FILM MFG. CO. CENTURY COMEDIES Dandy Lions 2 reels Playmates 2 reels A Dollar's Worth (Harry Sweet) 2 reels For Sale 2 reels Pals (Brownie) 2 reels Custard's Last Stand (Zip Monty and Flor- ence Lee) 2 reels Wood Simps 2 reels Society Dogs , 2 reels The Smart Alec (Harry Sweet) 2 reels Third Class Mail (Charles Dorety and Peggy Montgomery) 2 reels Stealing Home (Harry Sweet) 2 reels The Whizbug 2 reels Alfalfa Love 2 reels In Again (Harrv Sweet) 2 reels The Clean-Up (Peggy Jean & Chas. Dorety) 2 reels Golfing (Brownie & Peggy Jean) 2 reels Hold Your Breath (Charles Dorety) 2 reels Brownie's Little Venus 2 reels High Life (Harry Sweet) 2 reels JEWEL COMEDIES TED RIDER SERIES (Leonard Chapman) The Girl and the Law (No. 2) 2 reels Big Stakes (No. 3) 2 reels When the Devil Laughed (No. 4) 2 reels The Forest Runners (No. 5) 2 reels The Timber Wolf (No. 6) 2 reels Roman Romeos (Lyons-Morgan) 2 reels A Monkey Movie Star .... 2 r3 Vol. 10 No. 15 Pric« 25ets. JESSE L. LASKY PRESENTS A WILLI AM dcMILLb Q4fte\ J&cXHolt Lila. Lee, OMjAj Charle s (Me V I Pnblislied "Weekly at 1387 Broadway, New York City, by Exhibitors T»ad» Rbtibw, Imo SnbecriDtion $2.00 a Tear. Entered as second-elass matter, December 1. 1916, at the post office at New York. N. Y.. under the Act of March 3. 1879. URBAN POPULAR CLASSICS KIN E TO COMPANY °l AMERICA Inc. THIRD SERIES OF KINETO REVIEWS URBAN POPULAR CLASSICS v. lif j URBAN POPULAR CLASSICS The third series of Kineto Reviews will be re- leased at the rate of one each week beginning Sept. 4. Attention is called to the unusual variety as shown by the following titles: The Garden of the Gods The Science of a Soap Bubble Rio de Janeiro Kentucky Thoroughbreds Hiking the Alps with the Boy Scouts Manhattan Life Eccentricities of the Wasp and Bee Furs and Feathers My Adirondacks' Outing The Chemistry of Combustion The Victory Pageants The Delta of the Nile A Glimpse Into the Animal Kingdom All are true educational pictures wherein the entertainment value is as emphatic as the in- structional. Exhibitors who are building now for the future are booking these single reels that are Features in Themselves A complete list of Kineto Reviews already released will be mailed to Exhibitors upon request KINETO COMPANY OF AMERICA INCORPORATED 71 W. Twenty-Third St. New York City SEP -6 1921 © CI. B 5 00 726 EXHIBITORS 3E^Il» JEHU REVIEW Government Action Against Famous Players Federal Trade Commission Makes Formal Complaint Charging Corporation and Subsidiaries with Conspiracy and Violation of Anti-Trust Laws. Eleven Defendants Named — Coercion and Intimidation of Exhibitors Alleged (Special Telegram to Exhibitors Trade Review) Washington, August 31. THE long expected action by the Government against the Famous Players-Lasky Corporation came today. In a formal complaint, filed by the Federal Trade Commission, Famous Players-Lasky and its subsidiaries are named as being in a conspiracy to "control and monopolize the motion picture industry and to restrain, restrict and suppress competition in interstate com- merce in motion picture films." Specifically, the charges are that Famous Players-Lasky and its various subsidiary corporations have been guilty of conspiracy; com- bination of motion picture enterprises; coercion and intimidation of exhibitors; and the stifling of the efforts of independent producers. Twelve Defendants Named Besides the Famous Players-Lasky Corporation itself, eleven other defendants are cited. They are: Stanley Company of America Jesse L. Lasky Stanley Booking Corporation juies Mastbaum Black New England Theatres, Inc. Alfred & B,ack Southern Enterprises, Inc. Saenger Amusement Company Stephen A. Lynch Adolph Zukor Ernest V. Richards, Jr. ^^====^========== (Continued on Next Page) ==========^=^===^= 1014 EXHIBITORS TRADE REVIEW Volume 10. Number 15, The corporation, and the other defendants, are given thirty days in which to file answers before the hearing is held by the Federal Trade Commission. Violations of several sections of the Federal Trade Commission Act are charged. The complaint is that due to the "conspiracies and combinations" set forth in the charges, "the Famous Players-Lasky Corporation is now the largest concern in the motion picture industry and is also the biggest theatre owner in the world, owning more than four hundred theatres in the United States and Canada, and has numer- ous others affiliated with it; and that there are 140 subsidiary corporations engaged in either producing, distributing or exhibiting motion pictures. In this connection the brief sets forth that the Famous Players-Lasky has estab- lished producing companies in Great Britain, France, Belgium, Spain, Scandinavia, Poland, Czechoslovakia, and has formed a $3,000,000 corporation in India. In furtherance of the conspiracy, says the complaint, the Famous Players-Lasky Corporation has acquired theatre properties in New York City as follows: the Xew York Theatre Building (in which is located the Criterion Theatre); the New York Theatre and Roof; the Rivoli and Rialto; and the property on which is located the Putnam Building. On this latter property, it is stated, the respondents intend to build a thirty-story building at a cost of $8,000,000 and containing a picture theatre. Acquisitions of Property "The Famous Players-Lasky Corporation," the complaint goes on, "also ac- quired the stock of Charles Frohman, Inc., which leases the Empire Theatre and has an interest in the Lyceum Theatre; it has recently completed the construction of theatres in Canada to cost $8,000,000; it leases the Majestic Theatre in Detroit, and owns part of the stock of the Star Amusement Company, which holds a ninety-nine year lease on the English Hotel building at Indianapolis, upon which site the Famous Players-Lasky Corporation proposes in the near future to erect an office building and theatre; the respondent recently purchased seventeen theatres in Missouri, known as the Koplar Circuit, and has acquired theatres in Los Angeles and San Francisco, and has recently incorporated the Famous Players California Corpora- tion, with a capitalization of $12,000,000, to take over the Imperial Portola theatres in San Francisco and acquire other theatres throughout California. "It has also acquired or controls theatres in Colorado, Massachusetts, New Hamp- shire and an interest in Loew's Ohio theatres, a corporation owning and operating six theatres in Cleveland and theatres in other cities throughout Ohio." According to the Commission's findings, there were in 1920 18,000 motion picture theatres in the United States; $4,000,000 was spent daily by the public in admissions September 10, 1921 EXHIBITORS TRADE REVIEW 1015 to these theatres. Six thousand of these houses, the brief states, showed Paramount and Paramount-Artcraft pictures exclusively. Sixty-seven cents of each dollar paid to the motion picture theatres of America are paid to theatres showing Paramount pictures, the Commission declares. Suppression of Competition Alleged Mr. Zukor, head of Famous Players-La sky Corporation, is personally named as one with the respondent group. Mr. Lasky also is named as part of the conspiracy to "control and monopolize the motion picture industry and to restrain, restrict and sup- press competition in inter-state commerce in motion picture films." In distributing films for first run exhibition the Paramount Pictures Corporation is charged with "having pursued a plan known as the 'closed booking' plan, whereby its pictures were leased to exhibitors on condition that they would lease 104 pictures or a year's exhibition program and would not lease or exhibit pictures of any com- petitor. "Under this plan," continues the docket against Famous Players, "no exhibitor could lease a single first run picture, but as to second or third runs, exhibitors not under contr|ct with the Paramount Corporation could contract for any pictures they desired, and while there was no competition among Bosworth, Inc., Jesse L. Lasky Feature Photoplay Company and Famous Players Film Company for first runs, there was free and open competition for second and third runs or repeats." The Establishment of Artcraft Famous Players-Lasky is charged in furtherance "of the conspiracy and combi- nation" with having, through Adolph Zukor, sought to acquire the Paramount Pic- tures Corporation, and failing to do so, to have established the Artcraft Pictures Cor- poration. The latter move, it is said in the brief, caused restraint upon the activities of Paramount Pictures Corporation because Famous Players-Lasky Corporation re- fused to renew the contracts of various stars and practically forced them to make contracts with corporations controlled by the Artcraft Pictures Corporation. Then, it is alleged, Paramount was in so serious financial condition that the stockholders welcomed its salvation by Famous Players-Lasky Corporation. The effect of the acquisition of Paramount by Famous Players-Lasky, says the complaint, was another instance of the operations which tended to create a condition of monopoly. On this point the complaint sets forth that "At the time of its organization the Famous Players-Lasky Corporation employed many popular film stars, and as the contracts with certain of these expired they were not re-engaged by the respondent. Instead, the respondent and Adolph Zukor organized certain new corporations and induced the stars to make service 'contracts with these newly formed corporations, which corporations the respondent and Zukor caused to contract with the Artcraft Pictures Corporation, whereby all films de picting the stars were exclusively leased 1016 EXHIBITORS TRADE REVIEW Volume 10. Number 15. and distributed through the Artcraft Pictures Corporation instead of through the Paramount Pictures Corporation. "Tends to Create a Monopoly" "Shortly thereafter the Paramount Corporation, because of the threatened im- pairment of the value of their holdings through the loss of pictures depicting these stars, became desirous of disposing of their holdings, and in 1916 the Famous Players- Lasky Corporation acquired the whole of the stock and shares of the capital of the Paramount, the concern which had been in competition with the Artcraft Pictures Corporation." It is charged further that "the effect of this acquisition of the Paramount Corpo- ration by the Famous Players-Lasky Corporation has been and is to eliminate com- petition in interstate commerce, and that it tends to create a monopoly, and that after the acquisition mentioned both the Paramount Corporation and the Artcraft Pictures Corporation ceased to function and were dissolved, and that thereafter the Famous Players-Lasky Corporation, in addition to producing films, entered the business of leasing and distributing such films directly to distributors, without employing the medium of any distributing agency, and advertised to the trade and public film as Paramount Artcraft Pictures and Paramount Pictures." This practice, which is typified also as "conspiracy and combination to control the motion picture industry," expressly embraces, according to the docket, the policy of making affiliations with independent producers of pictures of quality and popularity, and the complaint names as instances, Thomas H. Ince, Mack Sennett, Cosmopolitan, May- flower, Fitzmaurice, Sydney Chaplin, William A. Brady, W. D. Taylor, George Milford and Lois Weber productions. The Formation of Realart Mr. Zukor, Mr. Lasky and Famous Players-Lasky are jointly charged with having established the Realart Pictures Corporation and having created the impression among exhibitors who did not care to lease Famous Players-Lasky films that the latter company was in no wise interested in Realart pictures. "In May, 1919, in accordance with the conspiracy, the respondents incorporated the Realart Pictures Corporation, and caused the Realart Pictures Corporation to maintain offices, exchanges and a selling organization separate from that of the Famous Players- Lasky Corporation, and concealed the respondent's ownership of the. Realart Pictures Corporation, holding the latter out to the trade and public to be wholly independent and not affiliated or connected in any way with the respondents; and that many exhibitors who did not desire to lease Famous Players-Lasky films did lease Realart Pictures Cor- poration films in the belief that they were not made or produced by the Famous Players- Lasky Corporation," says the brief. As for the definite nature of the unfairness of competition in the exhibitor field, the complaint declares that in 1919 the defendants entered into a comprehensive plan to extend the corporation's activities by the acquisition of theatres, particularly in key cities. "In pursuance of this plan," continued the docket, "the respondents" — which refers to all those named in the charges — conspired with Black New England Theatres, Inc., either to entirely exclude or cause to operate at a loss independent producers selling or leasing film in this territory. The nature of the complaint against the Lynch enterprises is much the same. The Saenger =============================== (Continued on Page 1020)= September 10, 1921 EXHIBITORS TRADE REVIEW 1017 Conferences Between M. P. T. 0. A. and Zukor HE negotiations between the Motion Picture Theatre Owners of America and Adolph Zukor, president of the Famous Players-Lasky Corporation, will continue despite the Gov- ■ ernment action against the corporation. This was made clear when the conferences between the M. P. T. O. A. representatives and Mr. Zukor were resumed on August 31 in Mr.Zukor's office, No. 485 Fifth Avenue, New York City. There were present, on behalf of the M. P. T. O. A., President Sydney S. Cohen; Senator James J. Walker; W. A. True, of Hartford, Conn.; M. J. O'Toole, of Scranton, Pa., and Charles L. O'Reilly, of New York. Elek J. Ludvigh attended the conference as Mr. Zukor's counsel. The M. P. T. O. A. committee took the position that it had no desire to interrupt the friendly relations established with Mr. Zukor in the settlement of exhibitor grievances against the Famous Players-Lasky Corporation. Addressing Mr. Zukor, Senator Walker said: "We are happy in the results so far attained, and we have found on your part a manifestation of fairness and a willingness to go further than we had even asked." Mr. Zukor re-echoed this attitude. "Irrespective of the action which it is rumored will be taken by the Federal Trade Commission, we want to continue to work in harmony with you to adjust all differences between the Famous Players-Lasky Corporation and the M. P. T. O. A.," said Mr. Zukor. It was agreed that the conferences would be resumed on Thursday, September 8, when Alfred S. Black is expected to be present. As the committee members were leaving Mr. Zukor's office, Mr. Zukor was served with the complaint in the Federal Trade Commission case. Preliminary conferences were held by the committee members privately after their arrival at Mr. Zukor's office, and there was a short conversation with Mr. Zukor before the meeting opened. It was evident that the Government action and its effect upon the M. P. T. 0. A. negotiations was the all-absorbing topic. When the session began, Senator Walker asked if Mr. Black was in town, as it had been under- stood he was to be present so that the case of Senator Walter Hartford, of Pawtucket, R. I., could be adjusted. Mr. Zukor explained that Mr. Black could not very well attend, as he was busily engaged in preparing for the new season, but that he would be at the disposal of the committee the latter part of next week. That was satisfactory to the M. P. T. O. A. committee and Senator Walker con- tinued: "Our only purpose is to protect our members. In coming to your company first, we were not picking you out as a target. We have grievances against other companies. But we came to you first because we did not want it said that we dare not protest against the practices of the big company. Yours is the biggest concern in the industry. "There is no disposition on our part to overlook grievances against other companies," con-, tinued the Senator. "They will be prosecuted with all the vigor and power which the Motion Picture Theatre Owners of America have. Will Continue; To Adjust Differences Despite Government Action To Continue Adjustment of Differences Grievances Against Other Companies 1018 EXHIBITORS TRADE REVIEW Volume 10. Number 15, "No favoritism will be shown. We shall not make fish of one company and flesh of another. Our only purpose is the betterment of the exhibitor and the whole industry, and no producer against whom we have grievances will be overlooked. "Because Famous Players was picked out first does not mean that the most serious grievances we have are against that concern. I will go further and say that there are grievances against other companies that are still more serious. I "We have confidence in the sincerity with which you, Mr. Zukor, have approached the cases we have brought to you for adjustment. Our judgment would not be vindicated if the friendly and pleasant relations we have established with you should be interrupted." Speaking on behalf of himself and the Famous Players-Lasky Corporation, Mr. Zukor said: "We want to co-operate with the Motion Picture Theatre Owners of America to straighten out all these differences for the good of the exhibitor and of the whole industry. To the betterment of our own industry we will lend our service one hundred per cent. I am personally prepared to continue to straighten out the differences between your committee and ourselves just as if no action was contemplated by any other power. We will continue our conferences to this end." Then Mr. Zukor raised the question as to whether future conferences between the committee and himself should be open to the press. "That is a matter the committee should decide," said he. "In view of the contemplated Government action I would have to get the advice of counsel as to whether publicity should be given to these conferences. If my counsel advised against it I might have to follow his advice." Senator Walker indicated that the committee would meet Mr. Zukor half way on this matter. "We are convinced," said the Senator, "that certain of these grievances which we bring to you are not in the knowledge of executives of your company. Many of the unfair practices are, I believe, due to overzealous, fresh young employees of yours. It would hardly be fair to air all the details of these complaints before we get the attitude of the executives of Famous Players toward them. "If these grievances — when we present them here — are not in the knowledge of your executives or yourself, we don't want them made the basis of criticism by anybody before we find out your attitude. "Of course, if after we present a case to you, you ratify the actions of your employees in cases of unfairness, then we would feel we would have the right to make the facts public. But it would not be fair to make them public until your executives make their employees' attitude their attitude." Mr. Zukor then said that he had been advised by counsel that misconstruction might be placed upon some of the future deliberations if they were made public. "We are trying to do our best," he added. "With your co-operation these matters are not going to be made the basis of miscon- struction." Another Conference Sept. 8 It was then agreed that the conferences would be continued, and Mr. O'Reilly suggested that the next meeting be held the end of next week. Mr. Cohen suggested Thursday and that was agreed upon. "As Mr. Zukor has stated," Mr. Cohen said, "Black is. opening one or two new houses and is busy preparing for the new season. By next week we can learn the nature of the charges against Famous Players, and we can then proceed with our meetings with Black here." Mr. Zukor said that Senator Hartford's case was pressing, but that no action would be taken by Famous Players to jeopardize Hartford's interests, inasmuch as Hartford has a contract with Famous Players that does not expire till November. Then Senator Walker again made it clear that Mr. Zukor had been fair in his dealings with the committee. "If we had come in here to-day and Mr. Zukor had told us to go to hell — 'I won't have any- thing more to do with you' — that wouldn't have been any glory for the exhibitor whose interests we are trying to protect. It wouldn't have satisfied his claim against Famous Players. We wouldn't have gained anything." Mr. Cohen immediately added: "It is only fair to state that one of the biggest cases brought to .Mr. Zukor's attention by our committee has been settled to the entire satisfaction of the organization." The meeting adjourned with the understanding that conferences would be resumed September 8. — M. P. T. Q. A. Representatives Confer With Senate Finance Committee on Tax Problems SYDNEY S. Cohen, president of the Motion Pic- ture Theatre Owners of America; Senator James J. Walker, National Counsel; D. A. Harris, Execu- tive Committeeman from Pittsburgh; and Col. H, B. Varner, Executive Committeeman from North Caro- lina conferred Monday, August 29, with members of the Senate Finance Committee at Washington regarding the Fordney Revenue Bill, insofar as it affects theatre tax- ation. The M. P. T. O. A. representatives discussed at length with the Senators the five per cent Film Rental Tax, the Seating Tax and the Admission Tax. Owing to the fact that the remainder of the week will be consumed by the Senate Finance Committee in deliber- ating on the Tariff Bill, another meeting will be neces- sary. The date will be decided at a conference to be held next week. At this meeting all the M. P. T. O. A. rep- resentatives who attended Monday's meeting will be present, and in addition several state presidents and ex- ecutive committee members of the M. P. T. O. A. from Western States. While in Washington President Cohen and his col- leagues gave considerable attention to the copyright amendment as it affects the Music Tax situation. 1020 EXHIBITORS TRADE REVIEW Volume 10. dumber 15. EXHIBITORS REVIEW A. B. S WETLAND, President ; L,. W. BOYN- TON, Vice-President and General Manager: JAMES M. DAVIS, Treasurer; MONTE W. SOHN, Editor; OSCAR COOPER, Managing Editor; HOWARD McLELLAN, Technical Editor; J. T. McCOT, Director of Advertising ; R. M. VANDIVERT, Advertising Manager. Home Office. . . . 15S7 Boadnay, New York Telephone: Bryant 6160 Chicago Office 910 South Michigan Blvd. Telephone: Harrison 3251 Los Angeles Office... 607 Union League Bldg. Telephone: 62042 London Representative : George F. Salas, 172 Wardour Street, London, W. I., England. Member Audit Bureau of Circulations. Subscription rates, postage paid, per year: United States, $2.00 ; Canada, $3.00 ; Foreign, 16.00 ; single copies, 25 cents. Remit by check, money order, currency or U. S. postage stamps. EXHIBITORS TRADE REVIEW, Inc., also publishes, monthly, INTERNATIONAL CIN- EMA TRADE REVIEW, in six languages. In the interest of assisting the motion picture in- dustry of the United States in successfully exploiting and merchandising its products throughout all foreign countries where a poten- tial market exists. ffOLLOWING- are the organizations " which have officially and voluntarily endorsed Exhibitors Trade Review for its constructive editorial policy in ad- vancing the interests of the independent exhibitors. Motion Picture Theatre Owners of Nero Jersey ; March 2. Sydney S. Cohen, President, on be- half of the Motion Picture Theatre Own- ers of America, on the floor of the Penn- sylvania convention at Harrisburg, March 8. Motion Picture Theatre Owners of Pennsylvania, March 9. Motion Picture Theatre Owners of Northern California, March 9. Motion Picture Theatre Owners of West Virginia, March 15. Motion Picture Theatre Owners of Kentucky, March 16. United Theatrical Protective League, Minneapolis, March 27. Kansas State Exhibitors' Association, in convention at Wichita, March 28. Motion Picture (Theatre Owners of New York State, in convention at Rochester, April 7. Motion Picture Theatre Owners of America, State of Illinois, in convention at Chicago, April 11. Bronx Motion Picture Theatre Own- ers' Association, New York, April 22. Wisconsin Exhibitors' Association, in convention at Milwaukee, May 11. Motion Picture Theatre Owners of Western Pennsylvania, May 24. Motion Picture Theatre Owners of New Hampshire, May 26. Motion Picture Theatre Owners of North Carolina, in convention at Wrightsville Beach, June 25. Sydney S. Cohen, President, in his an- nual report to Motion Picture Theatre Owners of America, at Minneapolis, June 27. James J. Walker, National Counsel, in address to Motion Picture Theatre Owners of America, Minneapolis, June 28. Motion Picture Theatre Owners of America, in National Convention at Minneapolis, June 29. Resolution of indorsement adopted by unanimous vote. Motion Picture Theatre Owners of New Jersey, in convention at Atlantic City, July 6 and 7. Motion Picture Theatre Owners of Nebraska, July 10. Motion Picture Theatre Owners of Connecticut, July 27. Motion Picture Theatre Owners of Eastern Pennsylvania, Southern New Jersey and Delaware, Aug. 24. Federal Action Against Famous Players (Continued from Page 1016) Amusement Company also is named in this connection and the charge is, endeavor to "control and dominate distribution and ex- hibition of motion pictures." "The acquisition of many of these theatres," the brief continues, "was accompanied by coercion and intimidation of theatre owners into selling their theatres or into giving 'the respondents' exclusive rights to book pictures for their theatres by threats of erecting competing houses or by interfering with film service and causing cancellation of contracts or by other means." In the summary of the bill of complaint, the Federal Trade Com- mission finds that if the operations and conspiracies and combina- tions of the defendants are permitted unhampered, "this policy will result in the elimination of all independent producers on account of their inability to secure theatres in which to exhibit their pictures." "Thus," concludes the document, "as the theatres owned or con- trolled by Famous Players-Lasky are permanently closed to all competitors, the producers of many prominent artists not affiliated with this corporation are denied a first run showing in New York City, where three of the five first run theatres are owned by Famous- Players-Lasky Corporation, or in Philadelphia, where the subsidi- ary of this corporation, The Stanley Company, owns and operates every first run theatre. Similarly in eleven Atlantic and Gulf States of the South pictures of independent producers are either denied a showing or if exhibited at all are booked upon terms or conditions dictated by Southern Enterprises, whose entire stock is owned by Famous Players-Lasky Corporation, or by Saeng'er Amusement Company, 40 per cent of whose stock is controlled by Southern Enterprises . . . and a similar condition exists in New Eng- land and other sections of the United States." Byron L. Shinn, attorney in charge of the New York office of the Federal Trade Commission, who, with his assistants, W. E. Clark and Holland Hudson, made the investigation upon which the Government bases its case, said on Thursday: "What I have done in this matter has not been at all in an indi- vidual capacity, but simply what my official position with the Com- mission required. The Commission has issued its complaint, which sets forth the charges, and in view of that I do not feel there is any- thing further I care to say." Mr. Shinn has been with the Federal Trade Commission since its organization. He has been in charge of the New York office since April 1, 1920. Prior to coming to New York he was Chief Examiner in the Washington office of the Trade Commission. He has been in the employ of the Commission since 1917. Previously- he was a practicing attorney in Kansas. September 10, 1921 EXHIBITORS TRADE REVIEW 1021 The Film as an Instrument of Education Remarkable Address Delivered at Atlantic City Convention by Dr. Newell Dwight Hillis, of Plymouth Church, Brooklyn, in Recognition of the Creation of Department of Public Service by Motion Picture Theatre Owners of America (Editor's Note. — Dr. Newell Dwight Hillis, pastor df Plymouth Church, Brook- lyn, and one of the most eminent clergy- men in the United States, made a remark- able address at the banquet given at At- lantic City last week at the convention, of the Motion Picture Theatre Owners of Eastern Pennsylvania, Southern New Jer- sey and Delaware. Dr. Hillis is a friend of the motion pic- ture industry. He is unalterably opposed to censorship of the press or pictures, and more than that, he sees the great future that lies before the motion picture as an instrument of education in patriotism and sound morals. Dr. Hillis delivered his address in rec- ognition of the great forward step taken by the Motion Picture Theatre Owners of America in the creation of its Department of Public Service. Exhibitors' Trade Review believes the whole industry should read Dr. Hillis's address in detail, and should realize the obligation it is under to him for the stand he has taken. We there- fore print the address in full). By NEWELL DWIGHT HILLIS TO-DAY the moving picture holds the centre of the stage. Business men are analyzing the number of pic- ture houses, the money invested therein, the millions who see the pictures weekly, and the dividends paid to the investors. But all American citizens have suddenly become deeply interested in the intellec- tual, and moral influence of the pictures shown to the thirty millions of children and youth in our country. Thoughtful men realize that the moving picture is of vital concern to the people of the republic. Eighty-five per cent of all our knowledge comes through the eye, only nine per cent of known facts through the ear and six per cent through taste, smell and touch. The City of Man's Soul has five gate- ways, but four of the gateways are small and low, while the path that leads to the gate named the eye, is like the Appian Way, along which passed the triumphal processions, with all the treasures, into that old imperial city. What the ear hears is like a visitor who stays but for a moment; what the eye sees, the memory retains, and forever. We are spending as a nation, several billions of dollars a year upon the press, through paper, book, and school room, with the verbal instruction of teachers. Now, suddenly, and let us be- lieve providentially, at a critical moment for the people of our country, comes the moving picture, with an opportunity to double the knowledge of the people, and indeed, to quadruple that knowledge by a revolutionary movement in American edu- cation. The industrial importance of this new visual education is that there can be no increase of knowledge without increasing the average income of the American fam- ily, and therefore, the property of the na- tion— property that is the benefactor of school house, hospital, library, gallery, church, synagogue, but above all the home, that is the first of American institutions. Education the Need of the Hour National crises are of different kinds. The need in 1776 was for loyalty and cour- age. The need in 1861 was moral earnest- ness and enthusiasm for liberty and the Union. The need in 1914 was humanity and the hatred of autocracy and militar- ism. The need of to-day is an invasion of sound sense, and an increase of knowl- edge among our people. The Committee of the House of Representatives has pub- lished its report on illiteracy among our soldiers. Ten per cent of the boys who went to France, or were training in the home camps, were unable to read or write, while another ten per cent could write, and read a few simple headlines. Now it is certain that including all races and classes, that we have twenty millions of people who while able to spell out a few words and write their own names are essentially illiterate, with respect to the great problems related to the hallot — problems of free silver, problems of finance and tariff, problems related to militarism, world peace, domestic trade, and commerce. But no Lincoln was ever illiterate. No Washington ever had to make his mark. Not one of the signers of the Declaration of Independence would have voted for universal suffrage had he not believed that the free school and the free press would make every boy and girl intelligent toward all the problems of the street, the field and the market place. Ed- mund Burke once said that if this republic ever fails, it would fail because of the difficulty of educating our rulers. It is easy to educate the ruler in an autocracy — educate your royal family, and the rul- ers are educated. It is easy to educate your rulers in an imperial monarchy — educate your landed gentry and you have educated your rulers. But it is most difficult to edu- cate the rulers in a republic, where you have one hundred and five millions who must be trained so that they are able to answer for themselves the questions, "What is political truth? What is economic truth? What is financial truth?" An ignorant man can drive a mule and a two-wheeled cart. But an ignorant man cannot handle a high power locomotive ! It is now certain that school house and press and church have fallen so far be- hind the task in education, that we have twenty millions of people who must be informed. This means that a totally new method of education must be found as a supplement to all the existing methods. At this great crisis we believe that the moving picture has been developed as an instrument of the new education in pa- triotism. . Education and the Average Income Perhaps our people have been money mad. The average boy has been hypno- tized by the silver dollar, as the bird hypnotized by the snake's eye. In gen- eral,, failure is ignorance, while success is knowing how. Pig iron $18, hair springs of watches $10,000. Raw ma- terial $18; intelligence and education add $9,982. Ignorance is wasteful. By care- less methods we have ruined the deserted farms of New England. Ignorance and carelessness ruined one-half of our for- ests. Ignorance and careless methods of mining have wasted a large percentage of our coal. To-day we are engaged in loot- ing the resources of this rich country — treasures that usually belong to the gen- erations to come. Civilization belongs to our forefathers, to ourselves as trustees and to our de- scendants as the real owners. Mr. Edison has said that only one man out of one hundred does creative thinking, and prob- ably not one man out of a thousand is a pioneer with efficiency. He tells us that having handled thousands of men during the last fifty years, he has discovered that between the ages of thirteen or fourteen and sixteen or seventeen there comes an explosive moment for the soul. Some dra- matic event occurs in the boy's life — per- haps the death of his father or the loss of property. And this new force enters chemically into the boy's being, creates an explosive experience, magnetizes his mind, and from that hour he is a thinker and a leader The average boy does not want this sorrow or trouble, and prefers a good time. Therefore, he holds this divine teacher at arm's length. From that hour his mind begins to harden, his faculties stiffen, and at twenty-five he is a "dead one." Thenceforth he is simply a fol- lower, content with his wage and desiring to walk in a rut. There is no expedient that the average man will not adopt in order to avoid the necessity of thinking. The great ques- tion, therefore, is, how can we bring an explosive moment into the souls of our boys and girls? How can we magnetize their intellect and fertilize the imagination? If we could double the number of young men and women who really think and can keep on thinking, until their intellect bores through the problem as the X-ray bores through wood, we could solve our economic problems, invent thousands of new tools, save the wastes, double the average in- come of the family, and instead of having only fifty billions a year for the life of the 1022 EXHIBITORS TRADE REVIEW Volume 10. Number 15. nation, we could produce one hundred bil- lions. It is with this in mind that for two years now I have been working incessant- ly toward visual education. What if the government should establish a laboratory, and make a film showing all the facts of geology, another film with the facts of the stars and astronomy, and another film on physiology, and others on the story of cotton from the field to the fabric, the goods and the dress, the story of wool, from the herds and flocks of Australia and Montana, to the warm coat, with the story of coal and steel, and sugar and coffee? Why, suddenly, boys who now hate the school house would stand about the doors, waiting for them to be opened. Where they now get nine facts from the book and the voice they would get eighty- five facts through the eye. We could quadruple the number of facts that a boy has at fourteen, and also lessen the years given to his education, so that while he is still young and plastic, he could begin the trade and the occupation which he loves, and for which his ancestral gifts fit him. Some of us are now endeavoring to in- duce the government in Washington and the rulers of our States to help us in this movement to reach twenty-eight mil- lion children and youth in 300,000 school houses. And if the moving picture men of the country would throw open their buildings and give the use of their in- struments on, say Monday afternoon, from four to six, and Friday afternoon, for forty weeks each year, we could bring in a new era of social prosperity, greatly in- crease the wage of the worker and the wealth of the nation, and stem the ad- vance of unrest and discontent. The Wave of Unrest Just now there is a wave of social un- rest sweeping over the country. The eve- ning papers tell us that there is civil war out in West Virginia, in that four thousand men are marching under arms, toward a coal mine, which they intend to seize. Think of the race riots in Tulsa and Chi- cago! Recall the mobs in Winnipeg! Re- member the bloody streets in Boston in 1919! Recall Macauley's word that when the cheap land of this country is ex- hausted, our manufacturing region will develop huns and vandals who will go forth and loot the cities and pillage the land before 1950, just as the huns and vandals pillaged the cities of Southern Europe in the Fourth Century, and gave us a thousand years of the Dark Ages. Herbert Spencer was even more alarmed for the future. "The movement toward State Socialism in Great Britain and the United States has become an irresistible movement. We have dreadful times before us in England. You have far more terrible times before you in the United States — namely, civil war, immense bloodshed, and eventually a military despotism of the se- verest type." If Russia tells us anything, it tells us that the State Socialism of Karl Marx, enthroned over Russia by Lenine and Trotzky, has been a complete failure. And yet, last autumn 914,000 people in the United States voted for that very State Socialism ! On page 41 of the Communistic Mani- festo Marx says, "We do not conceal our aim and purpose, which is the overthrow of all existing institutions, if necessary by physical force and revolution." Karl Marx's socialism stands for four things: the destruction of private property, the overthrow of every Congress, Parlia- ment and House of Deputies, the destruc- tion of all authority based on political constitutions; and fourth, the abolition of God and the last vestige of religion. These bald statements tell us exactly what our socialists are aiming at. They do not seem to realize that this country has had ninety- six different social experiments, and that every one of them was a complete fail- ure. For two thousand years, men from Plato to Sir Thomas More, from Marx to William Lane, have tried socialism in every conceivable form, and without one single exception the plan h£s been a fail- ure. Socialism has, in every single instance known, to history, in every country, by every race, produced poverty, fear, strife, and the number of socialists who have committed suicide after the failure of their enterprises would seem to indicate that it is the enemy of all hope and optimism. The real fact is socialism destroys per- sonal initiative, paralyzes individual will, enthrones an industrial autocrat. A per- petual motion machine is an attempt to find some mechanism that will take care of itself, and save man from the necessity of thinking about his machine. Socialism is an attempt to translate the perpetual motion machine delusion into economics. To avoid the necessity of saving for old age and planning for his future the so- cialist says: "Let the State think about a rainy day! Let the State worry about thrift and economy!" The title of Bel- lamy's "Looking Backward," and of Marx's "Das Capital," should have been, "Let George Do It." And if the moving picture men of this country were to see to it that one-half of their subjects were given to amusement and entertainment, and the other half to education in patriotism, and the elements that build life and enrich the State, they would confer an immeasurable gift upon their country! If children can understand the greater truths of God, duty and im- mortality, they are fully competent to understand these lesser truths of indus- try and intelligence, and loyalty, that in- crease the worker's wage and the nation's wealth. Predicts Great Expansion of the Industry During the past year I have been using the new daylight screen, with its luminous silk. These ten lectures are illustrated for the eye, on a Better America. They the: "The Security of Property," "The Causes of Poverty in the Republic," "How Ability Increases the Wage," "The Loyal Classes Who Build the State and the Enemies Who Undermine It," The story of some ninety socialistic colonies: "How Bolshevism Ruined Russia," "What Our Fathers Paid for the Five Liberties of the Republic," "Ours a Representative Gov- ernment Midway Between Russian Auto- cracy and Swiss Democracy," "False Theories of Equality as Incitements to Social Revolution," and "The Upward March of the American People During the Last One Hundred Years." We have given these lectures, illustrated with col- ored slides, in the open air, in the bright sunlight, in country' school houses and public halls. The lecturer speaks in a brilliantly lighted room, with the full force and beauty of the colored slide or the film. All this means a new era in visual edu- cation. Soon every little country school house will have its moving picture ma- chine, its stereopticon and its daylight screen. Rising up early and sitting up late parents in the home will begin to teach children through visual education. Soon we will double the wisdom and knowledge of our young people. By appealing to the intellect through the eye, we can warn the people in advance and save them from the delusion of exploded theories. Why, fifty pictures setting forth the results of revolution in Paris and France and Rus- sia, shown at noon on a daylight screen to yonder mob of two thousand men marching toward the mines at Mingo, would stop that mob, explode their delu- sion, and turn their minds from plans for trampled cornfields and bloody streets toward work and self-sufficing industry. Better Times Ahead The greatest word that was ever spoken for the upbuilding of man was this word, "In the sweat of thy brow thou shalt eat thy bread." Just now our people have stopped working. We are producing two bushels of wheat a day by work, and then looking about for some magic that will enable us to take four bushels of wheat out of the granary. But the amount of work we do determines exactly the amount of wage we receive. There are no mira- cles that can be wrought by clubs or guns, or lies on the part of either the work- ers with the brain, or the workers with the arm. Some one of you men could put the whole nation under your debt, if you were to put these great principles that alone can build a better America upon the film, and induce the twenty thousand odd mov- ing picture theatres of the country to give one hour a week free to the instruc- tion of the thirty millions of children and youth upon these great facts of man- building and nation-building. At this crisis for the nation the mov- ing picture as an educator has entered the scene. Do not allow it to be debased. Lift up the standard! Teach the love of this country. Uphold the Constitution under which our people have made greater advance in happiness and prosperity than any race whatsoever. Stand like a rock ? gainst any man who is guilty of trying to make money by degrading his fellow men or kindling the passions of children and youth. Great is the power of the press and the school! Wonderful the influence of church and synagogue, library and college. But it is given to this new instrument of edu- cation, that appeals to the intellect and memory through the eye, to swiftly and easily increase the manhood of the peo- ple. Our institutions assume that our people are patriots toward their country, obedient toward their God, self-sufficing toward the family, and also intelligent to- ward the intellect. Your business is incidentally to make money, but essentially to increase man- hood. Therefore keep the banners flying, banners upon which are inscribed these words, Liberty, Opportunity, Loyalty, In- telligence and Integrity. So shall your in- dustry supplement the influence of the school house, the press and the church, with trade and commerce, in manufactur- ing American manhood of good quality! One Arabian Night Pola Negri, who sprang into stardom in the film sensation "Passion," has surpassed former efforts, it is said, in "One Arabian Night," a First National attraction directed by Ernst Lubitsch, who also plays the part of the Hunchback in this picture 1024 EXHIBITORS TRADE REVIEW Volume 10. Number 15. Legion Men May Succeed Union Operators Refusal of New York Local to Grant Reduction in Sal- aries to Theatres of Capacity of 300 or Less, M. P. T. 0., N. Y., Prepares Itself to Help Small Exhibitor With the expiration of contracts with motion picture operators' and musicians' local on Sept. 1, the exhibitors of the coun- try this week formally launched their cam- paign to effect a reduction in the salaries of these employes, while the unions, on the other hand, sought either an increase or a continuation of the old scale. While it is improbable that any break will result, the officials of the International Association of Theatrical Stage Employes and Motion Picture Operators' Union hav- ing instructed locals to keep their men at work pending negotiations with the ex- hibitors, that fact remains that the contro- versy is being hotly contested by both sides. In some instances compromises have been effected, while in others the question is being arbitrated, but in more than 80 per cent of the cases the operators are standing pat on their fight against any reduction while the exhibitors remain equally determined that there must be a cut. The situation in New York has been complicated because of individual agree- ments said to have been made between circuit members of the Theatre Owners Chamber of Commerce and the union. These agreements provide for a five per cent reduction in all houses with the ex- ception of those with a capacity of 300 or less. Business Agent Goldfarb of the New York Local stated to a representative of Exhibitors Trade Review that the T. O. C. C. had "conceded that the one- dollar minimum is just." However, the Motion Picture Theatre Owners of the State of New York, of which Charles L. O'Reilly is president, character- izes "these individual agreements with cir- cuit members of the Chamber of Commerce as a gross discrimination against the small exhibitors." Mr. O'Reilly immediately on being informed of the individual agree- ments with circuit managers, sent the fol- lowing letter to the New York Local: International Alliance of Theatrical Stage Employes and Moving Picture Machine Operators of the United States and Canada, 101 West 45th Street, New York City. Gentlemen: — In reply to your letter of even date handed to me by your business representative, Sam Goldfarb, submitting the scale of prices for the ensuing year and supposed to have been agreed to by me, I wish to state as follows: The scale which you submit to me as president of the Motion Picture Theatre Owners of New York State is one which has not been reached by negotiation or agreement. The agreement which you state has been subscribed to by the Theatre Owners Chamber of Commerce, that the wage scale for "the 300-seat theatres remain the same" as is now in force in last sea- son's contract, does not appeal to my idea of equity. It is particularly unjust to the struggling exhibitor whose source of liveli- hood is circumscribed by almost impossible conditions at the present time. He who needs it most receives no protection or consideration whatsoever, and consequently such a proposal cannot be agreeable to an organization whose fundamental policy is the protection of the weak more than the strong. Before any further negotiations can be successfully instituted the 5 per cent re- duction which has been granted the large circuits must be made applicable to the theatre with 300 seats or less. Realizing that the committee (which I understand has been doing its utmost to convince your local of the necessity of a substantial decrease in the wage scale of operators in order to meet the depression of business) has failed to reach an ami- cable and satisfactory agreement and has consequently released its members from any other obligation than that each indi- vidual theatre owner act in the premises in accordance with his best judgment, I want to say that the smaller houses are entitled to at least as much consideration as the large circuits. As I understand it, these large circuit houses were granted the 5 per cent reduction immediately following the collapse of the negotiations with the Theatre Owners Chamber of Commerce. Notwithstanding the fact that I feel that this arrangement will turn out entirely unsatisfactorily and, in my estimation, work to the detriment of all because it is inequitable — still, realizing that many of your local members are old and tried em- ployes whose friendships should be en- couraged, I am willing that our members be accorded the privilege of so doing, and for this reason the 5 per cent reduction all around may be acceptable in the hope that the future may not be as gloomy as it now seems, and in a sincere desire that reason and good judgment will prevail in this matter. I would request that your organization let me know by return messenger if they are willing to accede to the 5 per cent re- duction, under last year's scale of wages, throughout. Very sincerely yours, Charles L. O'Reilly, State President. Mr. O'Reilly told a representative of Exhibitors Trade Review that the Mo- tion Picture Theatre Owners of the State of New York was prepared to come to the aid of owners of theatres with a capacity of 300 or less by furnishing operators for them. He made it known, too, that where B.n exhibitor was unable to pay the union scale the State association would "furnish him with an operator recruited from the ranks of the American Legion." The musicians' situation in New York remained unchanged, although early in the week there was a report prevalent that an adjustment had been reached be- tween the exhibitors and musicians. None of the Broadway picture theatres are con- templating returning to their old policy with augmented orchestras. They point out that in spite of the absence of these orchestras and with the hot weather tend- ing to send thousands out of the city, busi- ness had been normal and during the cooler spells had shown a decided increase. The exhibitors have ignored entirely members of the "outlaw" musicians' organization, but are negotiating with the A. F. of L. Reports from other parts of the coun- try do not differ from those received in New York. In Buffalo a meeting between the Buffalo Theatre Managers' Associa- tion and Musicians' Union failed to result in any agreement and a strike was looked forward to on Labor Day. The managers, however, stated that they are determined on their stand and will resort to a "policy of watchful waiting." In Chicago the same situation prevails, a deadlock existing between the two fac- tions. In the Coast section the situation is somewhat more encouraging and sev- eral new contracts with a reduction pro- vision were adopted. i The Three Musketeers Views of the new Douglas Fairbanks production which has made a great hit in New York, where it is being shown at the Lyric Theatre. It is a United Artists release 1026 EXHIBITORS TRADE REVIEW Volume 10. Number 15. Hodkinson to Establish Own Exchanges Independent Distributor Will Open Branches in Twenty Cities on Nov. 1 — Recent Expansion Prompts Formation of System — Completing Production Plans for 1921-22 THE W. W. Hodkinson Corpora- tion has definitely decided to maintain its own system of branch exchanges throughout the country, according to a statement made this week by President Hodkinson. For the past three years Hodkin- son has carried on the physical dis- tribution of its pictures through the Pathe exchanges, but this arrange- ment comes to an end on Nov. 1 when Hodkinson expects to open its twenty independent exchanges. That powerful financial interests are associated with the Hodkinson is indicated by recent development of the past few months. Hodkinson ex- changes will be opened in the fol- lowing cities : New York, Chicago, Cleveland, St. Louis, San Francisco, Kansas City, Buffalo, Pittsburgh, Washington, Cincinnati, Los Angeles, Philadel- phia, Detroit, Minneapolis, Boston, Atlanta, Denver, Seattle, Dallas and Omaha. These exchanges «are now being organized. P. N. Brinch, sales manager of Hodkinson, is engaged in assembling the organization. A fortnight ago Mr. Hodkinson announced the perfection of what he termed the "backbone service contract," consisting of two features every month, including productions made by Benjamin P. Hampton, Hugo Ballin, Irene Castle, Irvin V. Willat, Zane Grey, Winnipeg Pro- ductions, Inc., T. Hayes Hunter, Ward Lascelle and other indepen- dent producers. Mr. Hodkinson's letter to Paul Brunet, president of Pathe, an- nouncing the formation of his own exchange system follows : "Dear Mr. Brunet: "On November 1st, the contract that we entered into just three years ago, under the terms of which your organization un- dertook the physical distribution of Hod- kinson Releases, comes to an end, and I feel that under existing circumstances the Hodkinson Corporation on and after that date must set up its own system of branches for the distribution of its pic- tures. "This determination has been arrived at only after the most painstaking considera- tion of our present needs. As you know, the growth of the Hodkinson Corporation in the past three years has not only been a very sound one, but it has recently reached proportions which demand that our activities shall encompass the com- plete cycle of distribution, which means that we must have our own exchange sys- tem. "In terminating its contract with the Pathe Exchange, Inc., the Hodkinson Cor- poration takes occasion to express its sin- cere regret that the formal business re- lations that have existed between the two for the past three years, must be con- cluded. During all of that time, the Hod- kinson Corporation has received from Pathe Exchange, Inc., nothing but the most efficient service and most cordial co-operation. Both at headquarters and in the field relations between officers and employees of both corporations have been close, friendly and business-like. Both corporations are vitally concerned in building up an improved service that shall meet public favor and satisfy business in- terests of the fundamental soundness of the motion picture industry. "The Hodkinson Corporation extends its best wishes to Pathe Exchange, Inc., for increased prosperity and usefulness in the motion picture field. It is the sincere wish of the Hodkinson Corporation that the friendly relations that have existed be- tween Pathe Exchange, Inc. and itself may continue and grow during the coming years. "Very cordially and sincerely yours, "W. W. Hodkinson Corporation, "(Signed) W. W. Hodkinson, "President." Paul Brunet, in behalf of the Pathe Ex- change, replied as follows: "Dear Mr. Hodkinson: "I am in receipt of your communication announcing that the Hodkinson Corpora- tion is now in a position to inaugurate and maintain its own exchange system, and will proceed to do so upon the expiration of its contract with Pathe Exchange, Inc., November 1st. "Personally and for Pathe Exchange, Inc., I desire to extend to the Hodkinson Corporation our hearty congratulations upon the solid growth and development of your organization, and to express our best wishes for its continued success. "Naturally we have a feeling of regret that the close and constant relations which have existed between us during the past three years of uninterrupted business as- sociation should cease; but that feeling will be agreeably tempered by recollections of the friendly assurances contained in your letter that the service the Hodkinson Corporation received from Pathe Ex- change, Inc., amounted to co-operation of the most cordial and efficient nature. "During the three years' existence of the contract between us, Pathe Exchange, Inc., as you are aware, also has very ma- terially broadened and strengthened its position in the world of motion pictures. Its purpose coincides with your own — to- continue its record of worthy service to the public and of usefulness in the steady development of the whole film industry. "It is the desire of Pathe Exchange, Inc., to continue in friendly relations with the Hodkinson Corporation, whose growth on so sound a basis impels me again to offer- congratulations and best wishes. "Most sincerely yours, "Pathe Exchange, Inc.r "(Signed) Pual Brunet,. "President." Mr. Hodkinson's statement follows: "Nothing could have been more amicable than the severance of our relations with Pathe. The Pathe Exchange has helped us over three years of formative growth, and without the whole-hearted co-opera- tion of the Pathe staff, we would never have gained the position we occupy to- day. "We simply have reached a point where our system of exchanges is impera- tive. The whole success of the principle of independent distribution depends upon- the selective machinery we are now set- ting up, and only through the medium of our own system could we hope to give the- exhibitor the degree of service to which I believe he is entitled. "In times like these, the establishment of an entirely new exchange svstem is a stroke of big, broad undertaking, but we feel that we are fully justified in mak- ing the move in the light of the very con- siderable increases we have had in our business within recent weeks. "One thing is certain, we are entering upon our new plan with a quality of prod- uct far and away ahead of anything we have ever offered the exhibitor, and I have every confidence in the success of our ex- change system, backed up by the merito- rious independent productions we are now- releasing." Pilgrims of the Night Presented by J. L. Frothingham. From the novel, "The Passers By," by E. Phillips Oppenheim. Distributed by Associated Producers, Inc. 1026b EXHIBITORS TRADE REVIEW September 10, 1921 Live News of Exhibitor Organizations Northern California Unit of M.P.T.O.A. Issues Publication From the Northern California Division of the Motion Picture Theatre Owners of America comes a copy of Volume I, Num- ber I of the Independent Exhibitor, an attractively printed four page paper de- voted to the interests of this Unit of the M. P. T. 0. A. The first page carries cuts of Presi- dent C. C. Griffin, Vice-President A. Gold- berg and Secretary M. Klein, and a stir- ring message by President Griffin on "In- dependence Month and the Independent Exhibitor." The other pages are filled with articles on the value of organization, and items of interest to members. Thomas D. Van Osten is editor and managing director. ■, An editorial on "Organization" says in part: "If harmonious and permanent rela- tions are to obtain between yourself and those who supply you with the commodity to conduct your business with, you must play the game fair and square, open and aboveboard. You and the man in the same business must be compatriots rather than competitors. "The fellow across the street and you have been made to play the game of com- petition almost to the point of strangula- tion. Had you been one tenth as wise as Solomon, you would have organized and played as co-partners. "Bear in mind, Mr. Exhibitor, that you are the purveyor of this motion picture product to the public, usually serving it without knowledge of its seasoning, whether or not it is going to be acceptable to the palate of your picture patrons. In many instances you conduct the business as a side-issue to other lines of endeavor. We may safely say then that it is you who are in a measure responsible for any adverse conditions that confront you now. "Censorship; the morale of your busi- ness; taxes and the dozen and one other problems that you have had to fight for self-protection, are largely the result of non-organization. What then is the an- swer to the problem? There is but one, and that is organization, and let it be one hundred per cent." Doug and Mary Are Guests of T. O. C. C. at Meeting Members of the Theatre Owners Cham- ber of Commerce at their regular lunch- eon at Hotel Astor, New York, on Tues- day, Aug. 30, enthusiastically applauded the statement of Mary Pickford. who ad- dressed that organization that the "time has come when there must be closer co- Calendar of M. P. T. O. A. Conventions and Events September 12-13 Joint Convention of the Mo- tion Picture Theatre Owners of Missouri and the Kansas State Exhibitors' Association, Hotel Baltimore, Kansas City. September 19-20-21 Convention of the Motion Picture Theatre Owners of Ne- braska and Iowa, Hotel Paxton, Omaha. October 4-5 Second Annual Convent 'on, Michigan Motion Picture Ex- hibitors Association at Jackson, Mich. December 6-10 Southeastern Motion Picture Exposition, under auspices of Motion Picture Theatre Own- ers of North Carolina, Char- lotte, N. C. (Editor's Note.— Officials of M. P. T. O. State Units are urged to send Exhibitors Trade Review advance notices of conventions and other events for listing in this calendar.) operation between the motion picture plaver and the exhibitor." The artists' interest in a production, said Miss Pickford, should not cease with details concerning merely the histrionic pide, but they should at all times cater to the needs of the theatre ownex^s. The ex- hibitors, she said, are the ones who best, know what the public wants and their de- mands can be accepted as those of the picture-going public. Hence, the neces- sity for the closer kind of co-operation between exhibitor and player. But "Our Mary" was not alone at this luncheon. Douglas Fairbanks also was on hand and gave the exhibitors "an ear- ful" that made them sit up and take no- tice. Doug and Mary came to New York primarily for one purpose — to see how fastidious Broadway received Fairbanks' latest feature, The Three Musketeers, which opened at the Lyric Theatre on Sunday, Aug. 28. But he welcomed the opportunity to address the exhibitors and assured them that he was ever ready to furnish them with the calibre of pictures that they — not he — thought would make money, for, after all, as he said, "it's the exhibitor who best knows how to fill his box-office prescription." Ha hi on Feature Showing Opposed by Exhibitor Body The Motion Picture Theatre Owners of America and the Motion Picture Theatre Owners of Southern California joined forces this week in requesting Claude E. Halsell of the Garrick Theatre, Los An- geles, not to exhibit the contemplated fea- ture starring Clara Hamon, during the week of Sept. 4. This protest was in ac- cordance with a resolution adopted by the organized exhibitors at their Minneapolis convention in which they expressed them- selves emphatically opposed to the ex- hibition of pictures starring persons who had come before the public through as- sociation with a criminal act. The following statement was made by Sydney S. Cohen, president of the M. P. T. O. A.: "Immediately upon receipt of informa- tion from our representative in California that Claude E. Halsell, manager of the Garrick Theatre, at Eighth Street and Broadway, Los Angeles, CDntemplated running a film featuring Clara Hamon, the week of Sept. 4, we sent the following wire to Mr. Halsell, protesting against the exhibition of the picture. "We are advised you are about to ex- hibit film featuring Clara Hamon. While- you are not a member of Motion Picture Theatre Owners of America we feel it our duty to ask you not to exhibit this film as same will have a very detrimental effect on entire industry. No member of our organization would fail to keep pledge made at Minneapolis national convention not to exhibit this film or film of similar nature depending upon morbid notoriety. We are making this plea for over twelve thousand theatres in United States, mem- bers of this organization whose character and business will be assailed through your act. This organization was formed primarily to protect motion picture going public of our country from unwholesome and unclean pictures and you will help protect public as well as your business and that of thousands of others by making pub- lic announcement you have withdrawn this film from exhibition. "Motion Picture Theatre Owners of America. "Sydney S. Cohen, "President." "The Theatre Owners Association of Southern California, whose entire member- ship is affiliated with our organization, is doing everything possible to prevent the showing of this picture, feeling that an exhibition of same will prove very detri- mental to our public and injurious to our industry. "We know you will co-operate with us in this endeavor to keep the screens of America free from unwholesome pictures, and with us, stand like a rock against any man who attempts to debase the motion picture. "We must lift up the standard!" Her Winning Way evidently some funny situations in "Her Winning Way," a Realart production featuring Mary Miles Minter and a very capable supporting cast i 1026d EXHIBITORS TRADE REVIEW Volume 10. Number 15. The Voice of the Box Office How the Latest Releases Are Being Received Throughout the Country ALLENTOWN, PA. COLONIAL "STRAIGHT FROM PARIS," Clara Kimball Young (Clara Kimball Young Pro- ductions).— Good. Drew well and made excellent showing. General success due largely to novel exploitation plan of Man- ager Malloy. "THE CONQUEST OF CANAAN," Thomas Meighan (Paramount). — Good. Name of star and well known book success of same name did trick. Business above average, making bright spot in dull summer. "THE TEN DOLLAR RAISE" (Gold- wyn) — Fair. Name of film drew some and author's prestige added to drawing power of film. Pleased all who saw it. STRAND "DON'T CALL ME LITTLE GIRL," Mary Miles Minter (Realart). — Good. Made splendid hit and was well spoken of by all. HIPPODROME "THE BIG TOWN ROUND-UP," Tom Mix (Fox). — Excellent. Hipp pulled good houses for three days' run. Name of star and readers on title with explanation- of plot did the work for the management. "THE HAYSEED," added comedy, Al. St. John, suited patrons nicely. Exploitation featured coolness of Hipp and the special organ recitals six times a day. BETHLEHEM, PA, LORENZ "THE RIDER OF THE KING LOG" (Associated Exhibitors). — Excellent. Hol- man Day's name enough to bring business. "I DO," Harold Lloyd (Pathe).— Good. Double feature entry one of big bets. Lloyd's friends myriad and they turned out well. "THE PRINCESS OF NEW YORK," David Powell (Paramount). — Good. Pow- ell made good impression and picture was fairly successful as money maker. LEHIGH ORPHEUM "PASSION," Pola Negri (First Na- tional).— Good. Drew mostly to capacity and appeal to lovers of the historical and literary side of the picture business re- sponded well. "THE PASSION FLOWER," Norma Talmadge (First National). — Good. Made strong impression and did good business. Exploitation. — Consisted of references to stage success and book success of story under other names, linked up with well- known actresses. "Old Spain" stuff pulled strongly, both in publicity and lobby. PALACE "WOMEN WHO WAIT," Marguerite Clayton, Creighton Hale and George Mac- Quarry (Pioneer). — Fair. Title seemed to have no magnetic power as far as fans were concerned, although those who saw film liked it. Average audiences for sum- mer season. "THE JACK KNIFE MAN," Florence Vidor (First National). — Fair. Star's pop- ularity chief asset in bringing people to theatre. Picture, however, made excellent impression and persons who saw picture sent their friends. BUFFALO SHEA'S HIPPODROME "THE CONQUEST OF CANAAN," Thomas Meighan (Paramount). — Good. This star is one of the favorites at the Hippodrome and his coming is always a signal for capacity business. Audiences liked the feature and commented favorably on it. The bill was an unusually good one, including Harold Lloyd in his new comedy / Do, which brought forth screams of merriment at all performances. Exploitation. — Franklin hand - drawn black and white ads of unusual attractive- ness, dignified posters in mahogany frames in lobby, billboards and window cards. Short Subjects. — Harold Lloyd in / Do, Hippodrome Review, made up of Pathe hand-colored scenic, Topics of the Day and selections from the leading weeklies. "THE WHISTLE," William S. Hart (Paramount). — Good. Business good for late summer. • Star always a favorite with Hippodrome patrons. Music score ar- ranged by Harold B. Franklin and Alfred Moulton did much to enhance entertaining qualities of picture. Exploitation. — Usual distinctive Frank- lin hand-drawn advertising gems used to- gether with billboards, window cards and attractive posters in handsome mahogany lobby frames. Short Subjects. — The Game Lady, Lehrmann comedy, Pathe colored scenic subject, Topics of the Day and Hippodrome Review, made up of selections from the various news weeklies. SHEA'S CRITERION "THE FOUR HORSEMEN OF THE APOCALYPSE" (Metro).— Excellent. This wonderful production is surprising Buffalo filmdom by the way it is attracting busi- ness at $1.50 top. During the second week lines have continued at the box office fo-r both the afternoon and evening perform- ance and it is necessary to obtain tickets at least a day ahead to get seats. "THE FOUR HORSEMEN OF THE APOCALYPSE," all star cast (Metros- Excellent. This production opened the new fall policy at the Criterion of big pictures at higher admission prices. The top price for a season of super-productions at this house will be $1.50, something un- usual for Buffalo. The Four Horsemen in spite of the advance admission, packed the house at every afternoon and evening performance and for the first time in many months the Criterion box office had long lines in front of it most of the time. En- gagement extended to three weeks. Exploitation. — An unusually attractive series of ads used by the Criterion for The Four Horsemen several weeks in advance as well as during the showing. The black and white hand drawn ads made famous by Harold B. Franklin attracted much attention. MARK-STRAND "PLAYTHINGS OF DESTINY," Anita Stewart (First National).— Good. This picture, while fairly entertaining, attracted a trifle less than average business. Pull- ing power of star seems to be on decline at this house. Exploitation. — Newspaper, window cards and lobby display. Short Subjects. — Jimmy Aubrey in The Nuisance and Pathe News. "THE BIG TOWN ROUND UP," Tom Mix (Fox). — Good. Strand audiences like this star and his stunts and his coming is usually the signal for good business, as was the case with this picture. Exploitation. — Usual newspaper adver- tising, window cards and lobby display. Short Subjects. — Pathe News and Chris- tie Comedy. "DON'T CALL ME LITTLE GIRL," Mary Miles Minter (Realart). — Good. This production, which was shown the last half of the week, held up well at box office. PALACE "THE MAGNIFICENT BRUTE," Frank Mayo (Universal). — Good. Business fair. Star well liked at Palace and audiences liked his present starring vehicle. Inter- national News and comedy completed bill. SHEA'S NORTH PARK "THE CONQUEST OF CANAAN," Thomas Meighan (Paramount). — Good. Shea's North Park is now Buffalo's only first run neighborhood house. Short Subject.— Harold Lloyd in "I Do." BAZLETON, PA. FEELEY "THE SCOFFER" (Allan Dwan Produc- tion).— Good. Star advertising put across good run. "LOVE'S PENALTY," Hope Hampton (Hope Hampton Productions). — Good. Star's popularity chief thing in winning business. Remembered for successes in other films and brought big houses out to night shows. Advertising chief exploita- tion. CAMPBELL "WHAT EVERY WOMAN KNOWS" (Famous). — Poor. Shame to say it in opinion of most people. Poor means in business nothing else. Patrons delighted with J. M. Barrie's atmosphere and gave Paramount big hand for work, but strange to say, attendance was below average. "BEAU REVEL," Florence Vidor (Para- mount-Ince). — Gocd. Attendance better than usual and fans well satisfied. Picture made fine impression and was money "DON'T CALL ME LITTLE GIRL," Mary Miles Minter (Realart).— Good. Name of actress enough to bring them in as fast as they could be handled. Picture pleased all and was good investment. I September 10, 1921 EXHIBITORS TRADE REVIEW 1027 KANSAS CITY LIBERTY "DEVOTION," Hazel Dawn and E. K. Lincoln (Associated Producers). — Good. Unusually large newspaper advertising space on Sunday and some effective ex- ploitation put this picture across in great shape. A good week's business. Short Subject. — "The Donkey and the Lambskin," Aesop's Fables comedy, and Pathe News, current events. Exploitation. — A tall castle in the back- ground, a man, wife and child in the fore, portraying domestic happiness, accom- panied by devotion, was the substance of a newspaper ad which received comment in the daily press and which greatly stimu- lated business. DORIC "AN UNWILLING HERO," Will Rogers (Goldwyn). — Fair. Will Rogers usually is a good attraction here, but this picture did only a fair week's business, due largely, perhaps, to unusual competition at amuse- ment parks. Short Subject. — "Edgar Detective," Tarkington comedy, and International News, current events. Exploitation. — A catch line: "I am one of the few men that prohibition hasn't driven to drink," quoting Will Rogers, with a large sketch line drawing of the come- dian, was used in newspaper ads, in addi- tion to usual billboard and lobby display space. NEWMAN "THE HELL DIGGERS," Wallace Reid (Paramount). — Good. Wallace Reid is more popular here in humorous roles than in the "serious" ones, but despite this fact the picture drew a good attendance all week. Short Subject.— "The Skipper's Flirta- tion," comedy, and Newman News and Views, current events. ROYAL "STRANGER THAN FICTION," Kath- erine MacDonald and Wesley Barry (First National). — Excellent. The combination of these two stars dealt a telling blow to al- leged business depression. Good attend- ance all week. Short Subject. — Pathe News and com- edy. Exploitation. — Usual newspaper, bill- board and lobby display space, featuring pictures of Wesley Barry and Katherine MacDonald. TWELFTH STREET "A WISE FOOL," James Kirkwood and Ann Forrest (Paramount). — Good. The picture drew an average week's business. Short Subject. — "Man vs. Woman," Christie comedy, and Screen Magazine, cur- rent events. Exploitation. — Usual newspaper, bill- board and lobby display, featuring the fact that the picture is from the novel "The Money Master." REGENT "RIDERS OF THE PURPLE SAGE," William Farnum (Fox). — Fair. Drew an ordinary attendance the first half of the week. Exploitation. — Usual newspaper and lobby display space. "THE TIGER'S COAT," Myrtle Sted- man (Hodkinson). — Good. Played to good crowds the latter half of the week, aided by much cooler weather. Short Subject. — "The^ Garage," comedy, with "Fatty" Arbuckle, was popular. Exploitation. — Usual newspaper and lobby display space. LOS ANGELES KINEMA "MOTHER O' MINE," All Star (Asso- ciated Producers). — Very good. Drawing a full house almost every show. Using only the standard advertisement. Short Subjects. — Overture; Lloyd "Ham" Hamilton comedy, "Robinson Crusoe," News, Scenic. HIPPODROME "BREAKING POINT" (H. H. Van Loane Production). — Fair. Comedy.— "Three Good Pals." "TRUANT HUSBAND" (Rockett).— Ex- cellent. The cleverest five-reel comedy drama released in a long time. SYMPHONY "MIRACLES OF THE JUNGLE," No. 4. Has done a capacity business all the four weeks, and the last week was best of them all, because the "fans" wanted to see how it all ended. Short Subjects. — Selznick News, Gumps Cartoon. CLUNE'S BROADWAY "ONE WILD WEEK," Bebe Daniels (Reelart). — Good. Role very well suited to her and doing a good business. Short Subjects. — News, Kinograms, Movie Chats. PANTAGES "THE LAST DOOR," Eugene O'Brien (Selznick). — Very good. Action from start to finish. CALIFORNIA "FOR THOSE WE LOVE," Betty Comp- son (Goldwyn). — Excellent. "THE GREAT MOMENT" is in its third week at the Rialto Theatre and drawing a capacity house. It is indorsed by the ma- jority of the Los Angeles public. ALHAMBRA "WHEN DAWN CAME" (Hugh E. Dierker's Road Show). — Excellent. It is a film highly indorsed by the inter-church campaign and is doing a good business. MILWAUKEE ALHAMBRA "DUCKS AND DRAKES," Bebe Daniels (Reelart). — Excellent. Bebe is always a drawing card here. Short Subjects. — Two-act comedy "Bud- dies," Literary Digest Topics, Pathe News and Review. BUTTERFLY "IF WOMEN ONLY KNEW," Robert Gordon and Virginia Lee (Universal). — Fair. Title drew; crowds attended. Short Subjects. — Fox News and Fox Newsettes. MERRILL "WAY DOWN EAST," all star (D. W. Griffith). — Excellent. Crowds packed house for every performance. First pop- ular price showing of picture in city. Short Subjects. — Universal News and Views. SAXE'S STRAND "THE SIGN ON THE DOOR," Norma Talmadge (First National). — Good. Nor- ma Talmadge will always draw a crowd here. Many were critical of the picture itself, however. Short Subjects. — First National Kino- grams, Literary Digest Topics. SAXE'S RIALTO "LIFE'S DARN FUNNY," Viola Dana and Gareth Hughes (Metro). — Fair. Vi- ola has innumerable friends in this terri- tory, and many people were familiar with the story. Short Subjects. — A two-act comedy with Neal Burns, Selznick News and Views and Fashion Hints. OKLAHOMA CITY EMPRESS "THE NUT," Douglas Fairbanks (First National). — Excellent. The picture was fine, with thrills, feats and side-splitting situations, and genuine and wholesome en- tertainment. Exploitation. — Newspaper advertise- ments and posters, with unusually fine lobby display. Short Subjects. — Chester Comedy "Beat It," Universal and Pathe News and Tom Boland's Little Orchestra. "UNSEEN FORCES," Sidney Franklin (First National). — Good. An unusual pic- ture, which delighted large audiences* CAPITOL "THE CONQUEST OF CANAAN," Thomas Meighan (Paramount). — Excel- lent. Fine picture, splendidly played and very entertaining. Enjoyed good business. Exploitation. — Posters and newspaper advertising. Short Subjects. — Carter De Haven's "Vacation Time," Selznick News and jazz music by the Jazz Band. "GHOSTS IN THE GARRET," Dorothy Gish (Paramount). — Excellent. Miss Gish is shown in one of her very best pictures, which was very pleasing. RIALTO "THE MOTH," Norma Talmadge (Para- mount).— Good. The patrons were well pleased with this excellent picture. Exploitation. — Posters and newspaper advertising. Short Subjects. — Tweedy Dan's Comedy "Hog Wild," Kineto Review "Hunting the Sea Wolf." "IT PAYS TO ADVERTISE," Bryant Washburn (Paramount). — Excellent. Fine picture and business. Short Subjects. — Harold Lloyd in "An Eastern Westerner," Select News and Views. CRITERION "FOR THE SOUL OF RAFAEL," Clara Kimball Young (Associated Producers). — Good. A fine picture and one that every- body should see. Sure to be appreciated. Short Subjects. — Mutt and Jeff Cartoons, International News, Sunshine Comedy and orchestral music. Exploitation. — Newspaper advertising and posters. "REPUTATION," Priscilla Dean (Uni- versal-Jewel).— Excellent. The scenes are faithful to life, and a splendidly played picture, which when seen will be appre- ciated. Exploitation. — Posters and newspaper advertising. Short Subjects. — InteiTiational News, Snub Pollard Comedy, Selznick News. ORPHELM "THE FOUR HORSEMEN OF THE APOCALYPSE," all star cast (Metro).— Excellent. A great picture, splendidly played and hugely enjoyed by large, pleased audiences, with admission prices ranging from 55 cents to $1.10. 1028 EXHIBITORS TRADE REVIEW Volume 10. Number 15. READING, PA. COLONIAL "THE LOVE SPECIAL," Wallace Reid (Paramount). — Good. Publication of at- traction enough to draw, thanks to popu- larity of star. Part of success due to Community Events on screen, a new fea- ture in town by which parades, swimming contests (uncensored), etc., are shown. ARCADIA "BLACK BEAUTY," Gene Paige (Vita- graph). — Good. People turned out to see old timer, and the old folks were there as well as the young. Name of film was enough to serve as drawing card. PRINCESS "THE CHALLENGE OF THE LAW," William Russell (Fox). — Fair. Nothing out of ordinary as far as business was concerned. No big effort made to interest patrons. Was considered good picture. STRAND "THE DANGEROUS MOMENT," Oar- mel Myers (Universal). — Fair. Made us- ual appeal to lovers of this actress' work. Failed to pull much, though as little ex- ploitation was employed save small adver- tising space. SAN TOY "BROADWAY AND HOME," Eugene O'Brien (Selznick). — Good. Name of star proved best card of all. People liked pic- ture although some felt censors had man- gled some parts of it to the point of af- fecting continuity. SCRANTON, PA. POLI "A TALE OF TWO WORLDS" (Emi- nent Authors). — Good. Nothing special to push it but it drew. Made fair impres- sion. "THE KILLER" (Benjamin B. Hamp- ton Productions). — Good. Made excellent showing and fans were out in good force. Stewart Edward White's novel used in ex- ploitation, through book stores and in ref- erence made in all advertising. STRAND "MY LADY'S LATCHKEY," Katherine McDonald (First National). — Excellent. Good sized houses at all shows and fine im- pression. Star's prestige and beauty added to momentum of attraction and brought in business. "THE WITCHING HOUR," Elliot Dex- ter (Paramount). — Excellent. Patrons filled house almost every show and busi- ness above average. Well pleased with story despite some mangling by Pennsyl- vania censors. Use of stage success' mo- mentum in exploitation proved excellent move by advertising man. REGENT "THE HOME STRETCH," Doug. Mac- Lean (Paramount). — Fair. Average sized houses and patrons satisfied. Nothing special to push bill save small newspaper space. "BEAU REVEL," Florence Vidor (Para- mount).— Vance yam pulled average houses. People spoke well of picture and talked about it to friends. ST. LOUIS, MO. NEW GRAND CENTRAL — WEST END LYRIC "THE GOLDEN SNARE," Lewis Stone and Wallace Beery (First National). Good. The matinee attendance at the New Grand Central seemed to pick up a bit this week, while the night attendance was very good at this theatre. The West End Lyric sky- dome had very good crowds all during the run of the feature. Picture praised by local press. James Oliver Curwood's stories always seem to draw here. Short subjects.— "The High Sign," Bus- ter Keaton, drew one big laugh after an- other. This is one of Keaton's best re- leases. Layman Howe's "Famous Ride on a Runaway Train," a unique picture that makes the audience feel that they were traveling a mile a minute down mountain sides and around hair-pin curves drew great attention and seldom do local papers here devote any space in review to short subjects, but this reel had a paragraph in most every local review, saying that the picture was very interesting. Exploitation. — Advance notices run on "The Golden Snare," big amount of space devoted to James Oliver Curwood's name instead of stars. Keaton comedy took sec- ond place in advertising copy, while Howe's picture took third in space. Note. — Owing to the personal appear- ance of Ben Turpin at both these theatres during the week it is impossible to judge what drawing power "The Foolish Ma- trons." the principal screen attraction had. Both the New Grand Central Theatre and the West End Lyric Skydome drew large crowds, but there is no question that Tur- pin drew into these theatres most of the attendance. "The Foolish Matrons" re- ceived good local newspaper reviews and it was well liked by the theatre patrons. Short Subjects. — "Married Life," Ben Turpin, went over with many good laughs, News and Views and Topics. Exploitation. — Advance notices in local papers on "The Foolish Matrons." (Tur- pin's arrival was not announced until Mon- day the day on which he arrived in St. Louis). MISSOURI "ONE A MINUTE," Douglas MacLean (Famous- Lasky). Fair. Douglas Mac- Lean's pictures don't seem to draw here as well as other stars. Matinee business des- pite cool weather did not seem to increase over week before, while night attendance registered only fair. Picture received only small amount of laughs from audience. Short subjects. — New and Views, Topics and Scenic. Exploitation. — Usual newspaper ads. "WEALTH," Ethel Clayton (Famous). — Fair. The local papers did not seem to like "Wealth" and most all found some minor fault with it. Night business drew fair, while matinees did not attract any unusual attendance. Short Subjects. — The Missouri got a "beat" on all other local theatres here with the first picture of "The Missouri State Fair." News and Views, Topics and short comedy. Exploitation. — Usual newspaper space used, on feature but the Missouri used large space on announcing arrival of fair pictures. KINGS "LIFE" (William Brady).— For a real melodrama — the type that our forefathers (vitnessed in years gone by, "Life" is it. The picture drew good, but it was not hard to understand from remarks made during the show that the patrons were not pleased with the picture. The title may have drawn them in, while the story and the cast sent them out. Last week it was printed in a local review of one paper here that some one in the audience remarked about "Be- hind Masks" that they should be behind masks when they take one's money for such a production. This week a man in the au- dience while looking at "Life" said: "They should get Life for such a thing as this." The remark got a big laugh from those around. Short subjects. — News and Views, Topics and Scenic. "APPEARANCES." David Powell (Fa- mous-Lasky). — Good. The nightly attend- ance at this airdome during the run of this feature was very good. Picture interest- ing and well acted by David Powell, and supporting cast. Short Subjects. — News and Views; Topics and short comedy. Exploitation. — Unusual newspaper space. CAPITAL "TOO MUCH SPEED," Wallace Reid (Paramount). — Excellent. Picture consid- ered very fine. Drew excellent business. Exploitation. — An exceptionally attrac- tive lobby was fitted up for the picture. Snappy advertising well illustrated was carried in the newspapers. An auto which had been badly wrecked, was parked in front of the theatre with posters af- fixed and reading "Too Much Speed," by Wallace Reid. "HAIRPINS," Enid Bennett (Para- mount).—Good. Took well. "DR. JEKELL AND MR. HYDE," John Barrymore (Paramount). — Excellent. Good business. CRITERION "FOR THE SOUL OF RAFAEL," Clara Kimball Young (Eauity). — Excellent. Fine picture and business despite hot weather. Exploitation. — Usual newspaper space and lobby poster display. Short Subjects. — International News, Sunshine comedy, "Ain't Love Grand," Mutt and Jeff cartoon, "The Cowpunchers." "MAROONED HEARTS." Conway Tearle (Selznick). — Good. Picture drew good business and pleased. Short Subjects.— Mack Sennett's "Call a Cop," Pathe News. EMPRESS "WHERE LIGHTS ARE LOW," Sessue Hayakawa (First National). — Excellent. One of the most fascinating screen stories yet seen in Oklahoma City. Business good. Short Subjects. — Pathe News, De Luxe comedy, Jazz music by Boland's Little Or- chestra. RIALTO "THE DANCING FOOL," Wallace Reid (Paramount). — Good. Business excellent. Wallce Reid very popular in Oklahoma City. "IT PAYS TO ADVERTISE," Bryant Washburn (Paramount).— Good. Business very good. ISIS "THE WESTERNERS," Roy Stewart and Mildred Manning (Paramount). — Opening day enjoyed splendid business. September 10, 1921 EXHIBITORS TRA REVIEW 1029 Illustrated Screen Reports FOR THE EXHIBITORS BOX-OFFICE CONDUCTED BY GEORGE T. PARDY Robertson-Cole Photoplay in Six Parts. Story and Scenario by Jack Cunningham. Director, Louis Gasnier. Running Time, Seventy Minutes. THE CAST Howard Wm. P. Carleton Florence Otis Fritzi Brunette Mrs. Keleey Edythe Chapman Grace Beverly Travers George Otis Sam De Grasse SYNOPSIS George Otis, a swindling promoter, utilizes his wife as a means of forwarding his schemes. He finds himself in danger of arrest because of a deal in which he embezzled funds and figures on obtaining sufficient money to cover his loss from a former suitor of his wife. Failing to induce the man to make him a loan he sends his wife to his house at midnight, thinking that being still fond of her he will let her have the necessary sum. But instead of visitin? her former lover the wife goes to her mother, who gives her the money. Caught in a second financial disaster the husband again tries to persuade his wife to- borrow from her former lover. When she refuses he vows revenge and takes steps to blackmail the other man. In the end he is defeated in all his projects and his wife, awakened to a sense of the wrongs she has endured is left free to lead a happier life. A Wife's Awakening registers as a dull and unconvincing picture. The action drags lamentably, due to the fact that the director has seen fit to stretch his material into six reels, where the plot could have been compressed with advantage into half that length. The story is the usual triangle affair, with domestic discord trim- mings, a husband of peculiarly mean and vicious instincts and a wife whose meek surrender of her rights through the greater part of the play inclines the average spectator to look upon her with pitying contempt. Judged from a strictly commercial standpoint, the best thing about the feature is its title, which may attract a certain class of patrons by its suggestion of emotional happen- ings. Points of Appeal. — It is impos- sible to sympathize with the heroine, who carries her endur- ance of marital wrongs to a per- fectly absurd degree, the charac- ter of the husband arouses plain disgust, that of the other man in the case creates a favorable im- pression, he being about the only natural and wholesome person- age in the tale. Cast. — The part of Florence Otis is filled by Fritzi Brunette with her usual keen sense of dra- matic values; the role is unworthy of her talents; but in point of ar- tistic technique her work is all that could be desired. Sam De Grasse is a sufficiently sneaking and slinking person as the cad- dish husband and Will Carleton gives a sincere and forceful por- trayal of the ex-lover. Photography, Lighting^ Direction. — The interiors are well filmed, deep sets being utilized with good effect, there are some pretty exteriors and good lighting prevails. The continuity is on the whole unbroken, but the direction errs in the attempt to pad out the feature to the six reel limit. William Fox Production. Story and Direction by Carl Harbaugh. Photography by Otto Brau- tigam. Footage, 4219 Feet. Release Date, August 28. Running Time, About Sixty-five Minutes. THE CAST Anna Mae Neil Eileen Percy Virgil Cole William Scott Sibyl Fane Rosemary Theby Elder Neil John Lockney Violet Garden Margaret Morris Pink Hale Ray Howard Helper Paul Kamp Peter Van Reuter Ed Burns SYNOPSIS Sybil Fane, Broadway actress, visits at the home of Anna Mae Neil, daughter of a wealthy farmer of Hickville, and who is engaged to be married to a prosper- ing young druggist. Virgil Cole. Virgil sells out ro a railroad at a good figure and determines to see Broadway and sow a few wild oats. Miss Pane seeing that prosperity had turned Virgil's head and determimd that Anna must not lose her sweetheart suggests to Anna that she get to New York ahead of Virgil, dress and act the part of a "vamp" and thus be in a position to "watch over hiin." Anna does this, learns a few jazz dance steps and is introduced to Virgil at a fashionable caffi. Then Anna plays the part of a naked dancer who visits an artist's studio to pose. The artist tells Virgil that the dancer is worth millions and only poses for a diversion. Virgil, not recognizing his former sweetheart, suddenly believes he has fallen in love with the "masked dancer" and Anna, disgusted with Virgil's shifting affections, leaves the room in haste and runs into the studio of a strange man who it develops is one of the wealthiest artists in New York City. At a party to which Virgil and Anna have been invited Virgil becomes intoxicated and makes violent love to Anna, who he still believes to be worth millions. He even confides to her that he once thought he was ia love with a "rube" girl in Hickville whom she resembles. Van Reuter, the artist ap- pears on the scene, and Anna realizes that he and not Virgil is the man who deserves her love. Virgil slinks away in disgrace. A somewhat conventional story that develops very slowly in the first reel, but gradually speeds up and assures audience interest for the balance of the picture. While there is some comedy, the picture has dramatic appeal and should prove a good business get- ter in the big cities and smaller towns, as life in both is depicted with more than usual fidelity. It is hardly probable that a pros- perous young druggist would ap- pear at his fiancee's home in an automobile of the vintage of 1908, but this is not a serious lapse of directorial acuteness, and the portrayal of life in New York is satisfactory. The name of the star should be played up for all it's worth. Points of Appeal. — Picturiza- tion of a romance in a small town is at all times interesting — the appeal of the country girl who follows her lover to the big city in an effort to hold his love has an almost pathetic touch. The exterior scenes at the village dance have some artistic quality. The Cast.— Eileen Percy fol- lowers will find their star as at- tractive as ever. Rosemary Theby, well known to screen fans, carries her part well, and the balance of the cast is satis- factory. Photography, Lighting, Direc- tion.— Photography and lighting have combined to make some good looking results. Direction is good, although not above the average. 1030 EXHIBITORS TRADE REVIEW Volume 10. Number 15. The Fighter Opened Shutters Selznick Photoplay in Five Parts. Author, Albert Payson Terliune. Scenario by R. C. Smith. Director, Henry Kolker. Running Time, Fifty-five Minutes. THE CAST Caleb ^Conover Conway Tearle Dey Shevlin Winifred Westover Mrs. Hawarden Helen Lindroth Senator Burke Warren Cook Jack Standish George Stewart •*esmond Roach Arthur Housmnn Robert Osborne Jed Prouty Mary Blanche Craig Ryan Ben Hendricks, Jr. Delia '.' Ellen Cassidy Earl of Kildoran Arthur Barrv Fox Photoplay in Five Parts. Author, Jules Furthman. Director, Charles Giblyn. Cam- eraman, George Schneiderman. Running Time, Sixty Minutes. THE CAST Lang Rush William Russell Alice Thornton Vo,a Yale John Thornton «ark Comstock Grimes Charles King Kane LouiB Kin8 Freud ,ack Ho11 Bert Condon Ja(k McDonald Sam Hemp -*Ithur Morrison Lew Bransom Jack Hoseleigh SYNOPSIS The old Earl of Kildoran and his daughter, Lady Noreen, live alone in a castle on their ancient estate, the victims of poverty. Ephriam Roach, a lawyer, holds a mortage on the place. As an alternative to foreclosing the mortgage, Ephriam proposes that Noreen should wed his son Desmond, a suggestion which outrages the Earl, who next day is killed by a fall while hunting. To save her ancestral home Noreen determines to advertise it for rent and secures a young American engineer, named O'Brien, as tenant. Noreen spreads the rumor that she has gone away and takes the place of a maid in the castle. O'Brien sees through her pretence, but humors it, admiring her pluck. Presently O'Brien has his fiancee and the latter's brother visit him. Noreen plays her part well, but contrives to put O'Brien's fiancee in such a ridiculous position that she leaves, after breaking her engagement. Desmond Roach comes to foreclose the mort- gage but is thrown out by O'Brien, who announces he has taken it over, and incidentally, wins Noreen for his wife. Romance and comedy are agree- ably mingled in this picture, the plot is of fragile construction but affords fair entertainment. Con- stance Binney has been starred in much .stronger features, but there is enough life and sparkle to her role to satisfy her numerous ad- mirers, many of whom were pres- ent at the Rivoli Theatre, New York, where the attraction was given its initial metropolitan showing, and applauded their fa- vorite warmly. The film serves to while away an idle hour pleas- antly; it puts no extra strain on the thinking faculties, ends up happily and exhibitors are not likely to lose money by booking it. Points of Appeal.— Picturesque scenery and colorful Irish atmos- phere are in thorough accord with the progress of the story, the love romance is prettily developed, bright, snappy sub-titles are in evidence, the comedy element holds principal sway and a tri- umphant finale is achieved when lover O'Brien kicks the unwel- come suitor out of doors and takes possession of both estate and girl to everyone's satisfac- tion. Cast. — Constance Binney is a piquant and fascinating little fig- ure in the part of Lady Noreen, Tom Carrigran fills the role of Terrence O'Brien in capable fash- ion and good work is done by the supporting cast, the Celtic types being admirably portrayed. Photography, Lighting, Direc- tion. — There are many quaint, charming views in evidence, the ancient castle, within and without, quite fulfills the popular idea of such establishments, with its rooms of faded grandeur and mas- sive exterior; the long shots are artistic and excellent lighting adds to the picture's general attractiveness. Even continuity is preserved and the action moves smoothly. SYNOPSIS Lang Rush, homesteader, is threatened with ruin on account of lack of rain, and he fears that with the loss of his crops he will be threatened with fore- closure of a mortgage on a note held by a banker in Bradley. Entering a saloon in the latter town he is told by Sam Hemp that Ferguson, who holds his note, is certain to foreclose and advises him to rob the bank. A gunfight results. Lang shoots Hemp and a pal of the latter's named Drayton. He takes to the mountains and finds refuge in a deserted shack near Singing River. There he prospects for silver. Condon, a former homesteader, trails Lang with the idea of obtaining a reward offered for the man who shot Hemp and Drayton. Lang, however, befriends Condon, who is grateful and helps to file his claim when he strikes ore. In the town of Singing River Lang rescues Alice Thornton, the sheriff's daughter, when she is insulted by members of Hemp s gang, thrashing the leader. Bransom. Lang gets clear of the murder charge, his silver claim turns out rich and he wins Alice. Originality is not the strong point of this picture which fol- lows the usual course of Western melodramas, presenting a dare- devil hero, who uses fists and gun with equal celerity and accurate effect, a dashing heroine and a number of bad men, capable of any amount of wickedness, but properly foiled in their vile machinations at the finish. Yet those who enjoy the thrill of com- bat and whirling action will find lively entertainment in the adven- tures of the sturdy homesteader hero and the colorful settings of the feature, whose locations are well chosen and provide excellent atmosphere for a feature which is full of ginger from beginning to end. Points of Appeal. — The picture gets into its stride quickly and one exciting episode follows close on the heels of another, giving something of a rapid serial effect, but keeping the thread of the story intact nevertheless and swinging smoothly into a satis- factory climax. Cast — William Russell's ad- mirers will be pleased with the energetic exertions of their favor- ite in the role of Lang Rush, which gives him manifold oppor- tunities of displaying his athletic vigor, of which he takes full ad- vantage. Vola Vale is an alluring figure on horseback and her agile equine stunts go far toward keep- ing the interest alive. The sup- porting cast is excellent, the Western types being true to life. Photography, Lighting, Direc- tion.— The outdoor views are beautifully filmed, including artis- tic long shots, wide stretches of rolling prairie land, rugged mountain backgrounds, with faultless lighting effects. The continuity is unbroken and swift action prevails September 10, 1921 EXHIBITORS TRADE REVIEW 1033 Short Subject News CONDUCTED BY CLIFFORD KNIGHT Remarkable Series of Four Reels Will Be an Urban Release "The Four Seasons'"' Depicts Vary- ing Weather Moods and Corre- sponding Habits of Animals — A Ditmars Conception Charles Urban is just putting the fin- ishing touches to a remarkable series of four reels to be called "The Four Sea- sons." For the first time he will issue a sub- ject which in its entirety contains more than a single reel, for "The Four Sea- sons" will be released as a four-reel fea- ture. It is one of the most unusual features ever made. The theme was conceived by Raymond L. Ditmars and directed throughout by him. Indeed, many of the more difficult scenes were personally photographed by him with cameras of special mechanism. The four reels assembled are from the accumulated file of more than 40,000 feet of film. "The Four Seasons," as the title in- dicates, treats of spring, summer, autumn and winter, with a reel devoted to each. Animals play an important part in the picture, illustrating the ways and moods of the seasons by their habits and Na- ture's treatment of them. The whole is linked together by a smooth and wonder- ful story. Spring is portrayed as the most im- portant season in Nature, being as it is the season of general awakening. Spring may be taken as an opening chapter. The ways of life that are seen awakened in this reel are carried through their full development for a year ; through the summer, which means a general set- tling down of Nature's big family; through the autumn, which completes the cycle of active existence of many wild creatures; and through the winter, a chap- ter of beautiful scenes dealing largely with the lives of animals in the snow and cold. Mr. Urban will release "The Four Seasons" as a special feature among the Urban Popular Classics, published by the Kineto Co. of America. Mermaid Girls Win in Bathing Girls' Parade Beth Darlington, one of the members of the company of the Hamilton-White plant, where Mermaid comedies are made for Educational, won the first prize in the annual bathing suit parade at Venice, Cal., Sunday, August 21st; second prize was won by another Mermaid girl, Miss Melba Brownrigg. The girls, attired in bathing costumes designed and made by themselves, at- tracted unusual attention from the crowd that viewed the parade, which was esti- mated at more than 50,000 persons. Miss Darlington, as pretty a maid as ever donned a bathing costume, wore a blue satin suit trimmed with sequins and a hat that bore a large blue plume. Miss Brownrigg's costume was of a heavy white satin trimmed with white fur, and her hat consisted of a band of the same material. Beach officials considered the event the most successful of its kind ever staged there. Thiee hundred bathing beauties representing most of the motion picture studios of Southern Cahforna, appeared in the parade, but the twenty gins from the Hamilton-White studio proved by far the most popular. During the whole parade and the awarding of the prizes, a battery of cameras were making "shots" for news- papers, news weeklies, syndicates and magazines throughout the country. Franklin Likes kT Do" Harold B. Franklin, managing director of Shea's Hippodrome, Criterion and North Park, Buffalo, believes that "I Do," is Harold Lloyd's funniest contri- bution to the motion picture screen. In a letter to W. A. V. Mack, Buffalo Pathe exchange manager, Mr. Franklin says: "Believing that it is just as important to throw bouquets as brickbats when they are earned, permit us to advise you that in our opinion Harold Lloyd has given the motion picture industrv his very funniest picture in "I Do." It is to be commended from every point of view and particularly on its being free from any suggestiveness whatsoever." Adults Like Pathe Serials The serial department of Pathe, the "House of Serials," reports the receipt of many inquiries regarding the truth of statements from different sources that have found their way into print which tend to create an impression that the picture chapter play "to be continued in our next" has to rely chiefly on its inter- est for children. That any such impres- sion is wholly erroneous Pathe supports with ample testimony from headquarters — namely, exhibitors in all parts of the country, many of whom rely on one or more "serial days" in the week for their largest and most profitable audiences, which means adults. First Century Comedy Called "Teddy's Goat" Teddy, the brilliant former Sennett Dane has finished his first picture for Century comedies. It will be called "Teddy's Goat." This is Teddy's first starring vehicle for Century, and in it is also seen Charles Dorety, Bud Jamison and Viola Dolan. Teddy, through his master, Joe Simpkins, has signed a con- tract with Century, and will be seen in many novel, ingenious Century comedies planned for the fall program. Bobby Vernon Is Hurt Work of Hundred Halted Work of a hundred people in a Christie comedy being made for Educational under direction of William Beaudine was halted temporarily • when Bobby Vernon, leading- comedian in the picture, lost his grip on a rope operated in a big barn setting and fell, suffering severe injuries to his foot and a shoulder. He was exoected to be laid up not more than a few days. "A Knockout" Is Verdict After a Look at "Hutch" Following Projection of New Pathe Serial, Branch Managers Wire Home Office Enthusiastic Approval As Branch Exchange Managers throughout the country, with the fate of new picture product largely dependent on their representations to exhibitors, are chary in expressing enthusiastic first im- pressions, the Pathe home office considers that it is relieved of any anxiety over the nature of the reception which awaits "Hurricane Hutch." The first branch exchange projections of early episodes of the new Charles Hutchison "stunt" serial with its guaranteed "thrill a minute" in- spired telegrams of unreserved approval, together, in many instances, with expec- tations of bookings unprecedented in the history of serials — even of Pathe serials. Following are some of the expressions contained in telegrams received at the Pathe Home Office from Branch Mana- gers on their first view of "Hurricane Hutch" projections: Boston — "After screening the first few episodes of 'Hurricane Hutch,' we unani- mously agree that this is without equal as a big feature. Feeling so positive that 'Hurricane Hutch' will prove the most strenuous hurricane- that ever carried contracts by the thousands to the New York office, we guarantee a volume so great that it will shatter all previous rec- ords at this branch." Charlotte, N. C. — "The entire organiza- tion in our appraisement of 'Hurricane Hutch,' wish to congratulate Hutchison, Seitz and Millhauser along with our ap- preciation to you, for the greatest thriller and most sensational serial material we have ever offered the Carolinas. With this subject Charlottle will easily lead the nation with a new record." New Orleans — (From Jack Auslet, who has been selling Pathe serials for years) : " 'Hurricane Hutch' is the best serial, judging from what I have .seen of it, that we have ever released. What I like about it, and what the exhibitors and public will like, is that it starts off right in the first reel of the first episode with plenty of action. The story is good. Hutchison has a most capable supporting cast. I am pleased beyond all expectation." Cleveland, O. — "Just screened 'Hurri- cane Hutch.' Best we have ever seen. All branches take warning — we will have quota by release date." Chicago — "Our entire sales force is alive to the fact that you have given us in 'Hurricane Hutch' the greatest stunt serial with a most popular star ever offered to an exhibitor." Kansas City — "Just screened 'Hurricane Hutch' which is without question of a doubt the greatest thrill serial ever made." Pittsburgh — "Have just seen the first two episodes of 'Hurricane Hutch'. Noth- ing in the world can ever prevent our go- ing over the top on this serial before release." Campbell's Comedy Animals and Children Scenes from "The Stork's Mistake," first of the new series of Campbell Comedies for Educational. In the oval, John Henry, Jr., principal child actor, with Teddy, his playmate in the Educational-Punch Comedies, in which he also worked. September 10, 1921 EXHIBITORS TRADE REVIEW 1035 REVIEWS OF CURRENT SHORT SUBJECTS PATHE REVIEW NO. 117 (Scheduled for release August 21). — One of the most remarkable news subjects ever shown on a scren is seen in this Review. In fact it is claimed to be the exclusive presentation of results of an expedition into Egypt and the unique objects found in the tomb of Prince Mehenkwetre. It shows a complete set of tiny images, each set depicting part of the daily life of the Prince and his ret- inue. A reproduction of his granaries, his slaughter house, his royal barge and other interesting things are shown in min- iature. A Pathe slow motion novelty shows a ride down the scenic railway at Luna Park. "The Natives of Our National Parks" is a Pathecolor travel-picture showing views of many of the natural beauties and animals, including bears, buffalos and chip- munks. Hy Mayer's "Travelaughs" are a collection of amusing pen sketches. "THE PRICE OF A THRONE" (Twelfth episode of Pathe serial, "The Yellow Arm," scheduled for release week of Sept. 4). — Not so much action in the opening scenes of this chapter and the story drags a little, but picks up as the episode advances and ends with a rousing fight. Complications are making it difficult to understand how the Bain children will be able to extricate themselves from the clutch of the yellow men. Both Doris and Jack Bain are pris- oners of the Politician and they are pre- pared for a hurried coronation. The crafty Politician has also plotted for the assas- sination of Jack Bain at the hands of his sister who he plans will act under the im- pression that she is protecting her brother. Joel Bain, the father, who is watching pro- ceedings, rushes through the mass of foes and to the rescue of his children, as death threatens them. "THE WOLFER" (Second of new Tom Santschi series of Westerns scheduled for release by Pathe week of September 4). — "The Wolf er" is a picture of rugged people, staged in a rugged country. It is entirely satisfactory from a scenic standpoint, rather melodramatic in character and has an interesting although somewhat familiar story. Santschi assumes the role of the "Wolfer," a man of mystery. Ruth Stone- house appears as his sweetheart, and Clark Comstock gives a clear-cut delineation of the worthless sheriff. Ted, the brother of the girl, has lost heavily at poker. To pay back his debts he is told to rob the bank in which he works. "The Wolfer" over- hears the plot and to throw suspicion off the boy he visits the bank, takes the cash and leaves his hat as evidence of the "theft." He takes the bag of gold to his girl's home, is caught there by the cow- ardly sheriff and accused of the crime. Then he suddenly reverses the situation and the sheriff gets his just deserts. "THE FASHIONABLE FOX" (Animated cartoon by Paul Terry. Scheduled for re- lease by Pathe September 11).— This one ought to make them laugh. It is good animation and the artist has given his animal characters some funny facial ex- pressions. A fox is ■ shown that lives by his wits and moves in the most exclusive circles without being followed by the finger of suspicion. The fox goes out for plunder and is almost caught by Officer Dog. The fox loses his tail in the exciting adventure. Later, when he attends a ball with a big ribbon tied in a bow on the stump of his tail he is" nabbed by the shrewd secret service "men" who are not gullible enough to believe the fox's expla- nation that the ribbon is the very latest fad. "THE RIM OF THE DESERT" Uni- versal two-reel Western drama, directed by Edward Laemmle. Story by Fred V. Williams. Scenario by George Morgan). — Some great desert scenes are depicted in this two-reeler. The sandstorm is a realistic dramatic scene and the entire story has a popular appeal. 'Jack Perr- in, Magda Lane and Jim Corey are the three principals. Two cowboys are suitors for the hand of the heroine. To test their love she sends them forth over the desert to bring back a flower that blooms beside a foresaken water-hole. The lucky sur- vivor will win the hand of the girl. One of the men steals the other's water bottle as he sleeps, forces him to hand over the coveted flower and leaves him to die. A posse which started in search of the men finds the victim. He is taken to the girl's home, the brutal methods of his rival are exposed and he is the happy bridegroom. "TWELVE HOURS TO LIVE" (Uni- versal Star Comedy directed by William Watson. Scenario by W. Scott Darling). — Harry Gribben, Mary Philbin and Tom Kennedy combine their efforts and fur- nish an uproarious lot of nonsense in this comedy. It is all about a chap who is for- bidden to visit an Jheiress because he hasn't any money. He hires a gangster to kill him — with the proviso that it must be done before midnight. In the meantime he receives a wire telling him he has in- herited a fortune. He hurries to the girl's home, is married and forgets about his bargain with the gunman. Motoring with his bride to the train he discerns the yegg who catches the unhappy bridegroom. He tells him however, that since making the bargain he has "gotten religion" and can't keep his agreement. So everybody is happy. A good comedy for everybody. Miss Philbin's beauty will appeal. "JUST FOR FUN" (Sketchograf di- rected by Julian Ollendorf. One reel). — This an animated series of animated sket- ches gathered in and around Coney Island — a subject that has been done in about every conceivable way but which always is interesting. The artist has utilized the bathing girl for considerable of the foot- age although he also devises some smiles from trips on the various "rides" about the island, especially in the Steeplechase. One of the most amusing bits is the de- velopment of a "hot dog" from a design of a bathing beauty. "HOLD YOUR BREATH" (Universal- Century comedy featuring Charles Dorety. Story and direction by William Watson. Two reels). — Charles and Bert who have defied the Volstead act are seen clamber- ing about the roof of a building, high above a busy street. After a few hair-raising stunts that will give nervous ones in your audience a jolt. Bert demands money that Charles owes him. Thev end a fast chase on the roof of a building overlooking a lion's den. Here Bert slips down the roof in among the beasts and Bert lowers a flag to half mast, supposing of course this is the end of his pal. But to his astonish- ment Charles not only comes out alive but is seen reclining comfortably on one of the biggest lions. While this has been done before, audiences will enjoy the picture and it will do business. "MY LADY O* THE PINES" (Holman Day two-reel drama scheduled for release by Pathe week of September 11). — Whether dynamiting a lumber camp "kit- chen" is considered good ethics might be a disputed point but it is done in this pic- ture and no doubt will thrill audiences. The story is not very complex but the scenic value is high, there being unusually beautiful exterior shots throughout. The picture is staged in the Northern woods, the principal players being Huntley Gor- don and Mary Astor. It is about attempts of a lumber company head who tries to cheat a girl owner out of her timber rights. Efforts of the girl's sweetheart to block their dastardly game furnish the main action of the story. "PINCHED" (Re-issue of one-reel Harold Lloyd comedy. Scheduled for re- lease by Pathe week of September 11). — Bebe Daniels, now a star, "Snub" Pollard, well known comedy king and Harold Lloyd are seen in this comedy, which pic- tures in a hilarious way the fast moving adventures of Lloyd who starts out with his girl for a flivver ride and ends an eventful afternoon, in jail as prisoner in the village jail. Here he has for com- panions everything from a "dope" fiend to a Bolshevik. Pollard, minus his now fa- miliar mustache plays the part of an in- ebriated hubby and Bebe Daniels is his flirtatious wife, who has to get him out of a lot of trouble. One of the best of the three-star re-issues and is a sure fire at- traction. "BY THE SIDE OF THE ROAD" (Rob- ert C. Bruce European Scenic. Released by Educational. One reel). — A motor trip through the English countryside fur- nishes the subjects for this unusually beautiful scenic. The quaint hostleries, churches and homes are seen against their background of velvety lawns, forests and waterways which abound on the is- land. A gypsy camp with its horde of children, kittens, rabbits and dogs is seen gathered around a camp fire. The haying season was in full blast and hay makers are seen along river banks swinging the old fashioned scythe. Stratford-on-Avon, the home of the immortal Shakespeare and a memorial theatre dedicated to his mem- ory stands in stately beauty on the banks of the river. And not far away is seen the old home of Ann Hathaway, sweet- heart and wife of Shakespeare, located in Shottery. It retains most of its original appearance in spite of the fact that it is over three centuries old. KINOGRAMS, No. 2069 (Eastern edi- tion).— The recent appearance of Mile. Lenglen, French tennis champion at Forest Hills, when she opposed Mrs. Mal- lory, is the opening subject in this issue of Kinograms. Little Italy, New York, paying its respects to San Rocco, its patron saint, is the next event shown. The new record of 2 min. QV^ sec, of the trotter, Jeanette Rankin, in Philadelphia and the visit of the U. S. fleet to British Columbia are next on the pictorial menu. The completion of the world's most power- ful radio plant at Port Jefferson, L. I., views of Herbert Hoover directing relief of Russian famine sufferers, arrival of Lord and Lady Byng in Ottawa, Can., Caruso's funeral and Ed. "Spike" Howard moving a heavy truck with his teeth in Riverside, N. J., are other interesting shots in this issue. "BEHIND THE CURTAIN" (Thirteenth Episode of "The Yellow Arm" scheduled for release by Pathe September 11). — Tragedy stalks through this episode which is pretty grim in places, but withal, very absorbing. The chapter opens with Joel Bain sorrowing over the sad news that his beloved son Jack has been killed. He mounts the throne and after silencing the mob, tells them that he himself is son of the Princess Joi and therefore the right- ful leader. He appoints himself ruler. The mob, not knowing his purpose, accept his leadership. A great fight scene is in- jected at this point when Bain leads for- ces against the opposition. Firing at a hidden objects behind a curtain which he is told is the leader of the opposition, Bain does not realize that his daughter Doris is standing there, also. 1036 EXHIBITORS TRADE REVIEW Volume 10. Number 1%. The News of the Week Prosperity Is Here, Say Universal Officials PROSPERITY has arrived. That is the message sent out this week by Universal. From four points of the compass the answer has come in the shape of the most concrete evidence — contracts. New York, Los Angeles, Chicago and At- lanta each have added their quota to the sum total. The answer points not only to the fact that conditions have returned to normal, but that this coming year will be the best that industry has ever ex- perienced. Charles Rosenzweig, who has just been appointed general sales manager of the Big U exchange, New York, reports that last week was by far the biggest week the exchange has experienced since it was established nine years ago. After the check-up Saturday night it was found that his salesmen had brought in between seventy-five and eighty thousand dollars of new business. The record week's busi- ness before was forty-five thousand. Among the big circuits signed up for Special Attractions were Loews, Fox, Meyer-Snyder, Sydney S. Cohen, Rachmel & Rinzler and Haring & Blumenthal. "This encourages me to believe," said Mr. Rosenzweig, "that this depression stuff is all off. This kind of business seems to indicate that the exhibitor is not afraid of the future. Of the one hundred and twenty-seven houses which closed during the summer, more than half are now open again and the rest are pre- paring to open. And there are several new ones opening in September. The fact that my salesmen secured without effort a higher price for the new series of Spe- cial Attractions means either that the six stars now in the Attraction program are more popular or better known, that the product is better, that prosperity has re- turned as never before, or that I have a crackerjack sales force. Perhaps it is all of these reasons. At any rate we are feeling very much encouraged at 1600 Broadway. Our first fall Special Attrac- tion, Frank Mayo in "The Shark Master," won't be officially released until Septem- ber 4. But it has already played twenty- six days- pre-release in big houses and has been a wonderful send-off to the entire program. "One thing that encourages me partic- ularly is that this record business was secured without the offering of one single new Jewel contract. It was all written on Special Attractions, serials, comedies, short features and International News reels. When we have the chance to offer "No Woman Knows," Harry Carey in "The Fox," and Priseilla Dean in "Con- flict," I expect some more evidence of prosperity." From across the continent in Los An- geles where H. M. Berman, general man- ager of Universal Exchanges, is confer- ring with Irving G. Thalberg, comes the same story. Mr. Berman has just fin- ished conducting the censors through Southern California and has been busy observing the condition of exhibitors in the Golden West, as well as setting an eyeful of coming Jewels and Special At- tractions. Speaking of "Foolish Wives," Mr. Ber- man said: "The picture goes to the screen as Carl Laemmle's greatest achievement and a mile-stone along the highway of motion picture progress. It will smash precedent in that it is both an artistic triumph and a commercial success. Universal has spent exactly $1,256,190.80 to date on this production. Within two years it will have returned a handsome profit on the invest- ment." Admitting that it is difficult to predict the success of a picture as yet urrreleased, Mr. Berman added: "I am not given to unduly optimistic statements, but the requests of big exhib- itors who want to book the picture with- out seeing it and offer their checks in proof of their sincerity is the point upon which I base my prediction. "But 'Foolish Wives,' in spite of the huge publicity it has received, is not all they are talking about here. Special At- tractions are booking in a way that as- sures me that the Universal's confidence in the future was not misplaced. Last spring we did not slow up one moment. Mr. Laemmle tried with might and main to inject his own confidence into others — exhibitors and producers alike. And he took his own medicine. He practised what he preached. The result is that Universal has a wonderful product to offer right now when the exhibitor is most in need of it. I find that our production manager, Mr. Thalberg, with justifiable business sagacity, has been able through the un- employment of many fine players to make our pictures much better in quality with- out increasing to any great extent the cost per negative foot. I have, seen every one of the first five Sepecial Attractions and the same high quality goes all the way through." From Chicago comes word from I. L. Leserman, manager of the Universal Ex- change, that the big circuits of theatres — - the Chicago territory, Lubliner & Trinz and Ascher Brothers — has signed con- tracts for all their theatres for Special Attractions, many of them for full week engagements. "Contracts," according to Mr. Leserman, "are coming in a full month ahead of last year at the same time. I attribute this to the fact that Universal was prepared with their fall plans earlier and had the pictures to show exhibitors. Frank Mayo in "The Shark Master" and Hoot Gibson in "Action" have taken Chicago by storm." William Oldknow, veteran film man and president of the Consolidated Film Co. of Atlanta, with offices all over the South, is now in New York on one of his regular business trips. He is in a more optimistic frame of mind than he has been in the last two years. The Consolidated dis- tribute the Universal product in the South. "Confidence has returned to the South," said Mr. Oldknow in the Universal of- fices this week. "You won't know what that means unless you have lived south of the Mason Dixon Line. But to me and to every Southerner it means a heap. You know cotton is our barometer. When it goes up we have fair sailing; when it goes down, look out for storms. Cotton has been down. Banks were all loaded up with planters' committments. Nobody could borrow any money or get credit; no- body had any money and nobody had any confidence. Now cotton has started to go up, point by point. And every point means twenty-five million dollars to the South. The banks can pay the planters for the crop and the planters can pay their obligations. In a word, confidence has re- turned to the South. I look for a tremen- dous year of real prosperity." New York Motion Picture Commission Praises George Arliss' "Disraeli" Praise of a most unusual kind and of the very highest type was accorded the production of "Disraeli," in which George Arliss is starred, by the New York Motion Picture Commission. Helen May Hcsmer, in a communication to Hiram Abrams, Presi- dent of United Artists Corporation, spoke in the most flattering terms of the value of the production. In her letter she said : "Let me congratulate your organization on a picture that I had the pleasure of screening recently. I refer to the George Arliss pro- duction, 'Disraeli.' "It is an example of everything that goes to make up wholesome motion picture entertainment. The play is virile, tense, dramatic, full of suspense and sympathetic human interest — and yet, not one inch of film, not one sub-title to which the slightest exception can be taken. As a matter of fact, the picture stands as an absolute refuta- tion of those who maintain that it is necessary for picture producers tc. go into unpleasant paths and byways to find material for entertain- ment. "Mr. Arliss and 'Disraeli' should have a tremendous popular suc- cess. "The producers of the picture and your organization, as its dis- tributors, deserve the thanks of everyone interested in the welfare and the advancement of motion pictures." September 10, 1921 EXHIBITORS TRADE REVIEW 1037 Future Depends on Calibre of Features — Patlie Pathe reports the development of a very significant situation regarding the exhibitor demand for features. Although the long period of unusually hot weather, with its natural concommitant of smaller attendance, is hardly over, exhibitors al- ready are evincing anxiety over the visi- ble supply of strong and attractive film dramas of feature length. This fact is impressed on Pathe Exchange by the re- cent largely increased bookings of many pictures in its long list of standard features which have passed through their first run period in the big centres of ex- hibition. The foregoing was the substance of a statement issued by Pathe this week. The statement adds: — '"So much has been printed about re- trenchments all along the line wherever motion pictures are produced that it would be a very optimistic exhibitor who would not expect this tendency to be reflected in a falling off in impressiveness of the new output. Exhibitors demand of the fea- tures they book that they be opulent in the way of scenic accessories, powerful in story and irreproachably acted, with prin- cipals in the cast who stand high in pub- lic favor. No one knows better than they do that all this means liberal expenditures — in fact, is foreign to any idea or practice of "retrenchment." So it appears that exhibitors in many parts of the country are inclined to place the new feature sup- ply at a figure considerably lower than the one brought to their notice — making even a reasonable deduction for inferior productions. "The statement that Pathe is supplying exhibitors through its branch exchanges with new film of nearly all of the pictures in its standard feature list is considered plainly to show the direction of the wind in the picture field — a 'wind' that must be regarded as prophetic of a highly prosperous year. It will interest all pur- veyors of this type of attraction, and tneir patrons, to know exactly what feature pictures in the Pathe list are rewarded in this way. The following list is furnished by the Pathe Home Office: "Half a Chance, featuring Mahlon Hamilton; the Federal Photoplay specials; The Lure of Egypt and The Money Changers ; the international comedy drama, Rogues and Romance; Wil- liam Desmond in A Broadway Cowboy; Augustus Thomas' Rio Grande, with Rosemary Theby; Robert Brunton's The Devil to Pay, with Roy Stewart and Rob- ert McKim, and The Heart Line; H. B. Warner's, When We Were Twenty-One, Dice of Destiny, One Hour Before Dawn, and Felix O'Day; Leonce Perret's The Empire of Diamonds and The Money Maniac; Blanche Sweet's That Girl Mon- tana, Her Unwilling Husband; Help Wanted: Male, and The Girl in the Web; Edgar Lewis Productions: The, Sage Hen, The Beggar in Purple, Lahoma, Sherry, and Other Men's Shoes; J. Stuart Black- ton productions: House of the Tolling Bell, Man and His Woman, Passers By, The Blood Barrier, Respectable by Proxy, My Husband's Other Wife, and others." Maurice Flynn Is Latest Star Signed by Fox Maurice Flynn, famous as a football star at Yale, has been promoted to star- dom on the screen by William Fox. The stories selected for the new Fox star will reflect the life he came to know well in a period of adventuring after leaving col- lege. The first, upon which work will be begun immediately, is The Real Man, a story by Francis Lynde, which will pro- vide the athletic young actor with excel- lent opportunities to display his demon- strated abilities. Carl Harbaugh will di- rect the production. Flynn is the son of a well-known New York financier, Joseph A. Flynn, for many years vice-president of the Fidelity Deposit Company. At Yale University young Flynn went in for athletics. In 1913, as full-back of the 'Varsity football team, he rose swiftly to world-wide fame as one of the foremost stars of the game. The first picture in which Maurice Flynn appeared was The Silver Horde, by Rex Beach. Most of the scenes were filmed at Puget Sound. Flynn doubled for several of the actors in difficult and dangerous action. This was a year ago. Since that time he has appeared in Going Some, Officer 666, and other pictures. He played the leading- male role in the Fox special production, The Last Trail from Z?ne Grey's novel — a picture soon to be released. It was his work in this picture, plus his remarkable record in all walks of his life, that deter- mined William Fox to promote him to stardom. season "The Primal Law" Farnum's First Fox 1922 Feature Dustin Farnum has celebrated his re- turn as a Fox Film Corporation in the firs'- of his new pictures The Primal Law, announced as a September release. This screen favorite, who has won popularity in matinee idol i-oles as well as in power- ful "he-man" characterizations, plays a part in this production which enables him to display all his most admired qualities. R.-C. Will Release "Wife's Awakening" on September 25 Sept. 25 has been set by R-C Pictures Corporation as the release date for A Wife's Awakening, a Gasnier production that brings further laurels to the eminent French director. Based upon a human theme, A Wife's Awakening was filmed from an original story by Jack Cunningham. It has to do with the experiences of a couple, the blind devotion of a wife who strives cour- ageously to save her husband from the consequences of his own greed for wealth. Unusual complications develop and big moments occur frequently during the course of the narrative. Fritzi Brunette has the part of the wife and under the guidance of Mr. Gasnier gives a brilliant performance. William P. Carlton, well known leading man, has an important role, while Sam de Grasse is the husband. He makes a real triumph of an unsympa- thetic part. Beverly Travers and Edyth Chapman also appear in the cast. Paramount to Advertise Bookings in Magazine For the first time, in its issue of Sep- tember 24, the Saturday Evening Post .will carry a double-tiuck advertisement of a single motion picture production. This picture is Cecil B. DeMille's Paramount special production. The Affairs of Anatol, and the double-page advertisement car- ries the announcement that 211 leading theatres in the United States will show the DeMille soecial the week of the 25th. The idea of a National " 'Anatol' Week" was conceived by S. R. Kent, general manager of Paramount's Distribution de- partment, wrho realized the tremendous advertising possibilities in the production with its twelve stars. Accordingly, Sep- tember 25, the day designated for the release of the picture, was chosen as the date to inaugurate a week's showing in as many theatres as possible. 1038 EXHIBITORS TRADE REVIEW Volume 10. Number 15. Loew's State Theatre Opens; Is 104th House Broadway has witnessed all kinds of theatre openings, but on Monday night, August 29, that grand main stem was again thrilled. And it remained for Mar- cus Loew to furnish the thrill in the form of the opening of his new theatre, the State, at Broadway and 45th street. The State is the 104th house to come under the Loew banner and the last Mr. Loew will build for a long time, although he will add to his coast-to-coast circuit every now and then. The opening of the Loew-State Thea- tre was virtually a holiday for Broadway. From 5.30 o'clock in the afternoon until midnight that part of Broadway between 44th and 46th streets was jammed with people and traffic held up for several hours. Fully ten thousand people, rep- resentatives of every walk of life, jammed into the spaciously beautiful palace dur- ing the day and voted the theatre the most pretentious and splendid on Broadway. The State Theatre in construction, in beauty and in accommodation stands forth as the wonder house of the motion picture industry. The State Theatre with its sixteen-story office building represents Mr. Loew's first construction venture in the theatrical dis- trict, although he has been operating the New York Theatre and Roof and the American Theatre and Roof in that sec- tion. The new theatre was built at a cost of $1,000,000. The lobby is decorated with imported Sienna marble wainscoting and ornamental cast iron grills. The interior is finished in gold and walnut. The ca- pacity of the house is 4000. First run pictures will be shown in conjunction with Loew vaudeville. The opening program was well received by the thousands who attended on invita- tion from Mr. Loew. Preceding the per- formance a reception was held. Prompt- ly at 7 o'clock "Joe" Jordan, formerly mu- sical director at Loew's Victoria, but now leader of the State orchestra, struck up the overture. Then followed the vaude- See your state right exchange immediately for first run on IT ville performance which gave way to the Metro-Loew feature, A Trip to Paradise, starring Bert Lytell. As a personal trib- ute to Mr. Loew, Edward F. Albee, of the Keith Vaudeville Exchange, contrib- uted the services of the Keith Boys' Band. Marcus Loew personally took charge of affairs. Just before the performance started, an aimy of Lambs invaded the house led by Shepherd R. H. Burnside and managers of Broadway theatres and com- panies as well as scores of prominent ar- tists. The entire Ziegfeld and Dilling- ham companies also attended. The fol- lowing motion picture stars also were on hand: Norma and Constance Talmadge, Billie Burke, Theda Bara, Mae Murray, Mrs. Irene Castle, Frank Tinney, Frank Fay, Eddie Foy, Barney Bernard, Eugene O'Brien, Conway Tearle, Gloria Swanson, Carol Dempster, Willie Collier, Florence Reed, Pearl White, Ed Wynn, Sam Ber- nard, Ziegfeld, Charles Dillingham, Wil- liam Fox and William A. Brady. "My Old Kentucky Home" Pyramid's First Production Walter E. Greene, president of Pyramid Pictures, Inc., announced that the first pic- ture to be produced by Pyramid for early release will be My Old Kentucky Home, story from the pen of Anthony Paul Kelly. After the contract was signed, giving Pyramid the right to screen Kelly's latest, Ray C. Smallwood, who will be in charge of the first producing unit for Pyramid, and his assistant, George A. McGuire, con- ferred with Kelly so that work can be started at once. Mr. Greene announced that an all-star cast would be employed to play Kelly's characters as molded in My. Old Kentucky Home. Kelly is considered one of the screen's most successful authors. In securing Mr. Kelly to write an orig- inal story, Pyramid is keeping its faith with exhibitors, with their promise to give only the best. Three Directors Take Reins at Universal City Three new directors signed by Univer- sal will report to Irving G. Thalberg, gen- eral manager at Universal City, who will assign them to work. With their arrival University City will start the fall produc- tion season with fifty-two special attrac- tions and approximately ten big Universal-Jewel scheduled for the year's output. Paul Scardon will be the first director to start work. He will guide Miss du Pont, Universal's spectacular new star, through Ropes a photodrama which will be filmed from Daniel Wilbur Steele's one- act play. "Let's See the Animals" for Release Immediately Let's See the Animals, one of the fa- mous animal studies in the Kineto Review group of the Urban Popular Classics, re- leased next week, marks the last release of the second series of Kineto Reviews. The third series follows immediately after. Specimens of the wonderful collection in the Philadelphia Zoological Society are contained in this reel; its range is extraordinary. Pictures of one of the finest lions in America, of the Madagascar tree boa, the blue-tongued lizard, the coypu rat, the spoonbill stork, the South African ostrich hens, the Zebu, which is one of India's sacred cattle; the fallow deer, the American elk, the eagle, the bison, polar bears — these and many others. Arthur H. Fisher is the photographer who recorded it for Charles Urban. Keith and Moss Circuits Booking Pioneer Features Pioneer Film Corporation has received the U. u. U. circuit booking for its second special release of the new season, Madge Kennedy, in Oh, Mary, Be Careful! by George Weston. Contracts for the book- ing were signed a few days ago and the stage is all set for the general release of Oh, Mary, Be Careful! in all exchanges of the Pioneer Film Corporation in Sep- tember. Indications point to this Madge Kennedy feature reaching a new mark in bookings. Madge Kennedy is one of the nationally- known stars appearing in features which will carry the •Pioneer seal. Florence Reed, Pauline Stark, Ora Carew, Violet Mersereau, Gail Kane and a host of others are in productions. The showing of Oh, Mary, Be Careful! in all Keith, Moss and Proctor theatres- commences on Monday and hundreds of special posters prepared by the U. B. O. publicity departments are proclaiming the feature as one of the best in which Madge Kennedy has appeared. Tony Sarg's Almanac Is a Record Breaker George R. Meeker, general manager of Tony Sarg's Almanac, reports that the fourth issue of this series of one-reel come- dies entitled When the Wlvale Was Jonahed, according to all information ob- tainable, is one of the biggest comedy hits recorded in the picture industry. So far,, to date, 280 prints are in actual use. This record is said to stand unparalleled in dis- tribution. The fifth issue, Fireman, Save Tony Sarg and Herbert M. Dawley My Child, which includes the fire-fighting" methods of the Bucket Brigade and the Stone Hatchet Hook & Ladder Company, No. 1, promises to be the biggest laugh splitter of any of the creations Tony Sarg and his associate, Herbert M. Dawley, have- produced. As an indication of the box office value of these comedies, Mr. Meeker points with pride to the fact that one of them is now in the tenth week of a New York run at the Criterion Theatre. Mr. Sarg and Mr. Dawley recently re- turned from a sojourn to Nantucket, where they have spent a vacation outlining new ideas for further inroads into the realms of hilarity as expressed by one-reel pro- ductions. 1 September 10, 1921 EXHIBITORS TRADE REVIEW 1039 Mr. Woody of Realart Discusses Pictures of Merit "Realart is trying to lop the first syl- lable for misunderstandings." That is the way J. S. Woody, General Manager of the company, summarizes the corporation's policy for the coming season. 'We are not leaving anything to chance," he says. "Experience has shown us that the average exhibitor takes much more on faith than does the distributor, and we desire to insure this confidence "Proof of the exhibitor's attitude ' is furnished by the number of applications for service which are signed in blank A salesman calls, tells his story, reaches an agreement regarding price, playing dates and payments and then puts his name on the bottom of an agreement not yet filled in. He assumes a thorough understanding of what he has agreed to do, and that the blanks in the application will be filled in accordingly. "The salesman takes the signed docu- ment to his office, or sends it in. It is filled out, forwarded to the home office approved and returned to the exhibitor! Probably it is made out in accordance . with his understanding, but perhaps it is not. There are many chances for error A clerk may be careless. The salesman's explanation may not be clear. There may be an honest difference of opinion regard- ing what actually was agreed upon. Thus trouble may develop at the outset, or the exhibitor may wake up after service actu- ally starts to a realization that his con- «b 1Si not -iust what he thought it was Realart is putting into effect every practical sort of safeguard against error on its part. Order blanks or memoranda o± agreement have been provided. These cover all the essential phases of the appli- cation—number of pictures, starting and Playing dates, license fee, amounts and dates of instalments, protection and prior- ity privileges and similar information, inree copies are made. These are signed * Jre exhlbitor and salesman and one of them is left with the customer so that he can compare it with his license agree- ment when the latter is returned. One ot the remaining copies is attached to the application which is sent to the home omce for approval and is used there for comparative purposes." Precautions do not end here, however according to Mr. Woody. Salesmen are especially warned against carelessness or loose statements in presenting the service proposition. In evidence of this fact the company s Sales Manual (issued solely lor the guidance of salesmen), is cited wherein emphasis is laid on the necessity tor cautious, well-considered, truthful statements. Some of these instructions follow: An exhibitor buys sight unseen: hence it is harm- tul to pledge Realart beyond its ability to make good. ... d ] .."S possibilities is enough of a job for any Production Department ; we cannot set it the task rarewi0?™1"! tr0"bl? whi<* is manufactured from carelessly made promises. An exhibitor always should know what he Is buy- ing; the fault is solely ours if he does not know, we do not want the temporary satisfaction of antici- pating profits which are derived from trick contracts or trom sales consummated through, or with the aid ot misrepresentation of any sort. This is not virtue ; it is plain business sense. The exhibitor is warranted in assuming (whether ne does or not) that we will protect his interests. It costs us money, instead of earning us a profit, to take a contract at an unreasonable price, or under which the suitability of our product to the requirements of the exhibitor is misrepresented. Whether we make additional friends, or lose those we have, depends largely upon the men in the field. Do we live up to our obligations? Do we stand by our customers? Do we give service willingly? It is as such questions are answered that our reputation becomes good or bad. Be fair. Play your cards on top -of the table. Sell by weight of argument, on merit, rather than bv subterfuge, or exaggeration, or the withholding of es- sential facts, or the making of promises not included in our license agreement. Mr. Woody does not argue that even with all the precautions which have been taken Realart will achieve perfection of service in the coming season. "We mere- ly are fighting the first round of an end- less contest," he says. "What we hope to accomplish this season is to put our prop- osition on a fair-and-square basis and to obtain for the exhibitor the consideration to which every customer in the mercan- tile market is entitled. If we do this, I shall be well satisfied." Mr. Woody is fully convinced that the season beginning in September will be a successful one from the standpoint of the exhibitor. Realart, he explains, is mak- ing plans for the biggest year of its his- tory. "We have builded slowly and well ; our path is paved with something more substantial than good intentions. The confidence which exhibitors have extended to us has been an inspiration which we have tried to reflect in formulating our policy for the coming season." "Quo Vadis" History Repeated by Show in Los Angeles George Kleine in 1913 presented Quo Vadis to the American theatregoers as the first big picture to play the leading legitimate theatres of the country as a road attraction. The top price was $1, and in that year this photo-spectacle is said to have grossed over $2,000,000. On August 28th, Quo Vadis was again shown to the American public at the Savoy Theatre in San Francisco, Cal. The Savoy showing marked the pre-lease of the re- vival of this picture to be distributed by the F. B. Warren Corporation. On the opening day this picture grossed $2,300, and the lobby of the Savoy was crowded from opening till closing time. Appended is a telegram from Jefferson Asher show- ing the enthusiasm that exhibitors are showing in regards to the Warren revival of the celebrated Kleine masterpiece : "San Francisco, Aug. 28th. "F. B. Warren, 1540 Broadway, N. Y. C. "We opened the Savoy Theatre to-day with Quo Vadis and played to continual capacity all day long. Prices up to 75 cents. We are jammed with contracts at Strand Theatre so we put Quo Vadis in a closed house for an indefinite run, and we tell the world it gets them. Congratula- tions. "Jefferson W. Asher, Sec, "Strand Theatre." Quo Vadis has been re-edited and re- titled at a grea>t cost. Doty Hobart handled the re-editing, while Warren New- comb designed the art titles. The F. B. Warren Corporation has de- vised an advertising and exploitation cam- paign for the new revival of Quo Vadis. Marshall Neilan Plans Busiest Six Months of Career Marshall Neilan is planning the busiest six months of his career as an independ- ent producer starting Sept 1. Stories and advance preparations for three produc- tions are now being completed so that there will be no lapse of time between productions thus facilitating continuous "shooting" at the Neilan studios during the next half year. The first production on which actual "shooting" will be started within the next ten days is Penrod, Booth Tarkington's famous story and play. For practically two years Mr. Neilan has been holding the motion picture rights to this valuable piece of theatrical property awaiting the proper time to produce it with Wesley Barry in the title role. Upon completion of Penrod, Mr. Neilan will start work on two episodic produc- tions along the lines of Bits of Life, in accordance with the reception accorded the plans recently announced by this pro- ducer concerning the four-story picture. Communications from exhibitors in all parts of the country received by Mr. Nei- lan, clearly indicate that his desire to get away from the usual type of motion pic- ture production has the enthusiastic sup- port of the men who show motion pictures to the public. Bits of Life will be released the early part of next month. That it will create unusual interest in and out of the trade is freely predicted by various motion pic- ture men on the West Coast and in New York who have privately viewed the pic- ture. Penrod will then be released at the height of the theatrical season throughout the country. All the above pictures will be distrib- uted by Associated First National Ex- hibitors under a special distributing ar- rangement in which every theatre in the country regardless of affiliation or policy may bid for these productions. It is Mr. Neilan's plan to get the maximum distri- bution on his product and every exhibitor will be invited to consider these films for his theatre. "Thirteen" Will Not Be Unlucky for Exhibitors With the completion of Hold Your Breath, Charles Dorety still has thirteen Century Comedies to make for Universal. Under the new plan, widely advertised and heralded, Universal will release six- teen Century's starring Dorety during the coming season of 1921-1922. Uni- versal is emphatic in their belief that these thirteen forthcoming Dorety com- edies will make number thirteen a lucky one for the exhibitors, as the first three of Dorety's sixteen have been well supplied with clean, original "gags." They are The Cleanup, Third Class Male, and his present comedy, Hold Your Breath! L. L. Manheim of Universal a Father Universal announced this week the ad- vent of a new figure in the film world in the person of Henry Lee Manheim, newly arrived at the home of L. L. Manheim, assistant to Harry M. Berman. Universal Sales Manager. Universal further re- ports that the senior Manheim is slowly returning to normalcy. The Universal sales assistant formerly was secretary and assistant to J. J. Shu- bert, before entering the moving picture industry. 1040 EXHIBITORS TRADE REVIEW Volume 10. Number 15. Excelsior Slogan of Present Day Says J. S. Woody "Far be it from me ever to refer to the motion picture business as being still 'in its infancy'," said J. S. Woodby, Realart General Manager, just before leaving on bis countrywide tour. "That is an ex- pression that should be relegated to the dead past along with a lot of other things with which the industry has been afflicted. Perhaps it is by condoning some of these things that we have invited the oppro- brium which has been heaped upon us by the unthinking outsider. "True, there have been a number of er- rors, both of omission and commission, for which we have been responsible but that is only natural when one considers that it is scarcely a decade or two since the real beginning of the industry- We have passed through a series of changes which have been almost kaleidoscopic, marking a line of progress that has been unparalleled by any other large industry. "It is only by the most careful and sys- tematic coordination of the three prime factors — producers, distributors and ex- hibitors— that the motion picture industry has reached the place that it has; up among the first five leaders of industry. "The other day I had occasion to review a feature that not so many years ago created a distinct sensation in film circles, and immediately following this picture I saw our current release. The contrast was startling and I could not help but reflect upon the changes that have taken place since the first pictures were produced. "Undoubtedly the most noticeable ad- vancement has been made in the art of pro- duction itself. In the early days the pro- ducer was a Jack of all trades and more than likely master of none. Today, the components of production are subjects of specialization; highly trained writers are engaged in adapting the accepted scripts into detailed scenarios, the stars and sup- porting casts are selected with care as to their particular qualifications, directors are chosen for the same reason, and so on all down the line; nothing is haphazard nor hit-or-miss. Experts are engaged for the camerawork, skilled authorities deter- mine the settings and pass on the appro- priateness of costumes and the effective- ness of lighting. "But it was necessary for the distribu- tors to keep pace with the production me- thods. Back in the dark ages, and I use the term advisedly, the selling end of this industry was vested in exchange mana- gers who informed exhibitors, politely or otherwise, what pictures they were to run and what they were to pay for them. The exhibitors were accorded the alternative of either accepting the proposition or giving up the ghost. "Salesmanship was unknown, quality of production little considered, star person- ality did not exist, service was a travesty and cooperation a joke. "Today, thousands of salesmen are combing the country selling Service. No longer does the autocratic exchange man- ager hold levees where the ?unpliant ex- hibitors beg for service. While the in- crease in the number of producers has had much to do with this changed condi- tion, it has been the introduction of a new type of trained men into the business which has brought to the fore the factors of cooperation and fair dealing. "The advertising, exploitation and pub- licity departments of the lai'ger organiza- tions are marvels of efficiency and have elicited the most favorable comment from authorities outside of the motion picture industry. Hokum and bunkem are going rapidly by the board, and it is Only the flivver producers who still persist in using the overworked adjective and lurid design in exploiting their wares. " 'Excelsior' is the slogan of the present day. Nor has the exhibitor lagged behind his contemporaries. The dark, poorly ventilated nickelodeon is the rare excep- tion rather than the rule. Million dollar theatres, triumphs of latter day architec- ture, that are distinct credits to the cities in which they stand, now grace many of the large municipalities throughout the country. The presentation of their pro- grams taxes the ingenuity of men skilled in catering to the amusement tastes of the public. Even the smaller towns boast of pretentious houses and their managers are alert to every new wrinkle in present- ing and exploiting their pictures. "And the sophisticated public is too longer satisfied with cheap, mediocre pro- ductions but is insistent in its demands for pictures of the highest quality. That is not unnatural, as it must be remembered that the majority of the people who patronize the pictures theatres today have seen hundreds of features and are amply qualified to judge the merits, demerits and relative excellence of the pictures they see. "The producer, therefore, who cheapens production, utilizes inartistic effects or employs poor screen artists is doing his best to relegate the motion picture to the obscurity from which it sprang. The same is true of the exhibitor, who, with a mistaken idea of economy, rents and presents cheap productions, which will gradually but surely alienate the support of his patrons. "It is only through cooperation that our industry can continue to forge ahead, and unless the producers, distributors and ex- hibitors unite to eliminate the mediocre, offending, business-destroying pictures, there can be little hope for the letting down of the bars of private and political interference. Cooperation is the keynote of progress in the motion picture field as in all other lines of endeavor. "Speaking for Realart, we shall keep up the high standard which we have set and shall continue to supply the exhibi- tors with the best pictures that talent and money can devise and so make it possible for them not only to retain the patronage which they have built up, but to win new devotees to our art. "The future of the industry depends not only upon those who make and distribute pictures but to those who exhibit them as well — and our watchword must be 'Quality and Cooperation!' " Jhc first big B^ikll picture is q/S A GIRL'S DECISION and if;? ready money for ijou™ Selznick Plans for Conway Tearle Are Announced Important items in the "Forty from Selznick" arrangements for the new sea- son will be the six features in which Con- Way Tearle is to be starred. On Septem- ber 20th, After Midnight, first of the Tearle half dozen, will be issued from Select exchanges. This number will be particularly inter- esting to exhibitors in that it will carry unusual advertising advantages in its per- sonnel— three actual stars having been concerned in its preparation with a "three star" production ready to advertise — Con- way Tearle, Ralph Ince and Zena Keefe. I% Mr. and Mrs. George Randolph Chester <>fackaH£e meeting &~ moonlight night on, the bead at Coney Ofbiyut -Jken, the Jazz kidr* BERT LYTELL- ATRIP TO PARADISE CTBENJAMIN F. GLAZES.1 S screen, adaptation qfJranz Jiobuivs drama* u Scenario % JUNE MATHIS A MAXWELL KAI[GE]^ froducUow METRO PICTU«ES Jury ^eruxlPu,tiLves)LUYExLULsLDC 'Dus— tribidoYS thyiwu*tGt.Byoiam,Sivl^H,Jicyi/-J(.d. COItPOI^ATION Secrete Unauirne Jraji^axs de 7t,Uns dtdermi- lOHAzuo. tiucLiLSuJe dj-siYobicioys thyuoui doo/xs. 1048 EXHIBITORS TRADE REVIEW Volume 10. Number 15. Larry Semon Gets on First Page by Fighting Fire Larry Semon, Vitagraph comedian, broke on to the first page of Pacific Coast newspapers last week by turning out with his entire producing company and fight- ing a tremendous fire which is still re- ported to be sweeping parts of California forest land. The national press associa- tions also carried a shorter version of the story, mentioning the Vitagraph comedy king. Larry Semon, who at one time was a well known newspaper cartoonist, prob- ably has hit the first page of newspapers as much as any of the prominent screen stars, with perhaps two exceptions. He seems to have a genius for doing things which bring him into the public eye. Immediately after completing the cam- era work on his newest comedy, The Bell Hop, Larry and his complete company started for Lake Hume, California, for some exterior scenes for his new back- woods comedy. When Semon and his com- pany arrived in that section, however, they found that there were more impor- tant things to do than to make motion pictures. They abandoned their work, accordingly, and joined a contingent of 500 men to combat the worst fire in the history of the Sequoia National forest. Of course, all persons in the vicinity were forced by law to help subdue the flaming forest, but the members of the Larry Se- mon company volunteered for the work before they knew anything about the le- gality of the matter. Larry Semon, as it happened, started out to make his new comedy hold thrills as well as laughs, as several of the Larry Semon comedies do, but this was a thrill the comedians did not expect to run into. In an eight column head on its first page the Los Angeles Evening Herald of Friday, Aug. 12, calls attention to the ex- ploit of Larry Semon and the other mo- tion picture men, and go on to say as follows : "Headed by Harry Semon, TitagTaph comedy 6tar, and his director, Norman Taurog, a company of 75 Los Angeles motion picture men and women abandoned their wort and joined a contingent of 500 men to combat the worst fire in the history of the Sequoia National forest to-day after the first force of fire fighters had been driyen back two miles by the fierce heat of the burning timber. "A score of actresses, engaged with the Semon company, who had been taking part in the making of a picture in the forest, worked yaliantly with the men, taking charge of impromptu field kitchens to supply the fighters with food. Kathleen O'Connor and Rose Cade, both well known to Los Angeles motion picture fans, forsook their comfortable hotel rooms at Lake Hume and left for the scene of the battle to super- vise the work in the kitchen. ACTOES VOLUNTEER AID "The motion picture men volunteered their services to government rangers after it was feared that the blaze would spread beyond control of the huge force that had already been assembled. Included in the Semon company are Honus Konekamp. cameraman : Dave Hardy, Frank Alexander, William Hauber and Pete Ormonde, all of whom have parts in the picture being filmed. "At the Vitagraph studios to-day it was stated that a miniature cabin village had been erected by the com- pany at Lake Hume, and that the male principals and a large number of extras were occupying the cabins during their stay in the forest. 2000 ACRES BURN "Early in the day 2000 acres of forest, containing nearly half a billion feet of lumber, had been bnrned over. The 200 men who first responded to the call failed to make headway against the fire, and 300 more were hurriedly ca'led to the scene. The com- bined force began an attack on the flames two miles back from where the first fight was made. ACTRESSSES AID FIGHT "The fire is in Converse Basin, near Hume, ^resno County. When it was seen that no success attended the efforts to check the fire calls were sent to Fresno and other n*arbv points for help. REDWOODS THREATENED "Back firing was adopted when the new line was formed to-day, fires being started toward the main one in an effort to' stop it in that way. The new line was formed about the rim of the basin and it was thought the fire might thereby be confined to the bowl- shaped region in which it originated. "It was feared that if the flames spread beyond the rim they would reach the Kings River canyon red- woods and the great trees of the Grant and Sequoia national parks. "The blaze started Saturday, when the cabin of a flume caretaker at Hume burned. The fact that it was in the bottom of a basin made the work of fight- ing it extremely hazardous. It was believed to-day that it would be 48 hours, at least, before it would be known whether the flames could be held in Con- verse Basin." Fox Completes Lengthy Comedy List, Adds New Star Every indication points to the fact that the coming season is to be the greatest comedy year since the Fox Film Corpo- ration has made this feature an impor- tant part of its annual program. With the comedy features that have been de- lighting audiences and filling the theatres of the exhibitors during the last season, and the addition of a new star to the com- edy series, exhibitors can rest assured that the next twelve months will find nothing lacking from the Fox studios to round cut a well filled, interest-compelling pro- gram that spells dollars at the box office. Heading the comedy organization is that delightful star, Clyde Cook, who has been hailed by reviewers as a second Chaplin. One year ago this comedian was practically unknown except as an ec- centric of the music halls. With his addi- tion to the Fox program and his elevation to stardom in such successes as The Jockey,. The Guide, and The Sailor, Cook has gone to the very top as an en- tertainer and is now popular all over the world as one of the leading comedians of the screen. The new comedy star is Al St. John, who has been leading man and featured player of the Fox Sunshine Comedies. Hereafter St. John will make comedy fea- tures along the lines of Cook. The come- dian has jumped into popularity and be- come a drawing power solely through his splendid work with the Fox organization, and his elevation to stardom comes in re- sponse to the request of exhibitors who are the surest judges of a player's draw- ing power. He will also make about seven special comedies and his two first releases are Small Town Stuff on Sept. 4, and The Happy Pest on Oct. 4, both two-reel spe- cials. Fox Sunshine Comedies will be contin- ued with new players added to the cast, and is it hardly necessary to draw atten- tion to these two-reel entertainments. They are such a fixture in almost every country in the world where their popu- larity is attested by the exhibitors who play them, that no program can be re- garded as complete without a picture made by these comedians. These comedies have been taken as a standard by other film organizations, and have grown in popularity from the time the first two reels were flashed on the screen. They are to be better than ever this season, and the releases planned up to date include Ain't Love Grand, Aug. 14; The Devilish Romeo, Aug. 28; One Mo- ment, Please, Sept. 11 ; The Book Agent, Sept. 29, and The Singer Midgets' Side- show, Oct. 9. There is probably not a spot in this country, anyway, where the Mutt and Jeff cartoons are not known. Fox put these funny characters on the screen, and they are there to stay. They will be is- sued in 500 foot reels, and Bud Fisher, their creator, whose newspaper cartoons of the characters have lasted longer and appeared in more newspapers than any other types ever created, promises some especially interesting and lively subjects during the coming season. R-C Plans Drive for Joy Week and Doris May Picture The advertising, publicity and exploita- tion plans for National Joy Week, Oct. 16, introducing Doris May in The Foolish Age, as prepared by Hunt Stromberg, are now well under way. The young star will be widely advertised, according to a state- ment from the R-C Pictures Corporation. A four-page announcement brochure has been mailed to 14,161 exhibitors and the- atre managers. A photo and publicity service has been supplied to newspapers, magazines and other publications. Auto- graphed portraits of Doris May have been sent to exhibitors and newspaper editors. An advance compaign book and a 16- page press book is in course of prepara- tion. National Joy Week plans are in- cluded in the campaign book. Every city in which The Foolish Age is booked will be encouraged to celebrate National Joy Week Oct. 16 to 22. The co-operation of Chambers of Commerce, business men's organizations and merchants will be sought. Posters, gummed stickers and colored slides will be furnished for this purpose. The exploitation plans include news- paper stunts, contests and features. The merchants tieups provide for many angles of advertising, including Joy Week sales and window displays. Club women and social organizations will be asked to par- ticipate. Exhibitors will be urged to provide lob- by displays, stage settings, prologues and exterior exploitation appropriate for the occasion. Exhibitor advertising space will be used in the newspapers. Bill- boards, street cars and other advertising mediums will be utilized. Pathe Will Release New French Feature Out of several scores of foreign picture productions examined by Pathe represen- tatives abroad and here it is announced that up to date only one has been found suitable for distribution in this country. This is a French picturization of Guy de Maupassant's classic, called The Orderly. It is a feature described as measuring up to the highest production standards in story, characterization, dramatic intensity, acting and photography. The interpreta- tion of the three or four leading char- acters is said to be especially fine and effective, the actors having established their reputations at the best theatres in the French eapital. The Odeon furnishes the heavy, K. Ko- las, in the role of the proud but kindly and tragic figure of Colonel de Limousin. The part of Jeanne, the young heroine, is taken by the beautiful and celebrated Rus- sian actress, Mme. Nathalie Kovanko. The colonel's orderly is played by M. Paul Hu- bert Goldwyn Signs 59 More Franchise Holders Goldwyn announced this week the addi- tion of fifty-nine theatres, during the week ending Aug. 13, to the number which had already contracted for the Goldwyn fran- chise by which the theatre obtains the first showing of all of the fifth year Gold- wyn productions. Embraced in the list is another group of theatres controlled by Southern Enter- prises, this time in Texas and in Little Rock, Ark. This is an addition to the forty-six theatres of Southern Enterprises signed up for Goldwyn franchises by the Atlanta branch exchange chronicled last week. September 10, 1921 EXHIBITORS TRADE REVIEW 1049 STATE RIGHTS ALL THE NEWS OF ACTIVITIES IN THE TERRITORIES CONDUCTED BY ROGER FERRI How About It? UOR years the independent exhibitor *■ has been crying for better produc- tions. They ignore independent pro- ducers and distributors because, as they said, "the independent did not produce pictures with a box office value." But time has brought a change. The independent exhibitor has come to appre- ciate the true value of the independent producer and distributor just as the lat- ter have come to realize that without the patronage of the independent exhibi- tor their business can not succeed. Both have been working hand in hand during the past few months. The exhibitors have graciously set aside the month of September to convince the independents that they are their friends. And the independents have shown their gratitude by making pictures that have exceptional box office possibilities. We are satisfied that September will be the greatest month in the history of in- dependents, but our interest does not stop with the passing of that month. This exhibitor co-operation must con- tinue. The independents are entitled tc every consideration the exhibitor can give them. They have proved their sin- cerity. A year ago the leading State rights concerns made promises to the exhibitors that they would stop at noth- ing to give them pictures that would make money for them. They are ful- filling this promise to the letter. IT is now up to the exhibitor. We are confident that his enthusiasm will not limit itself merely to the month of Sep- tember. The State rights concern can- not proceed with its plans to produce box office pictures without first being guar- anteed an equal chance with the program corporations with millions at their com- mand. In the legitimate branch of show busi- ness two or three productions out of every six or seven staged by a single producer is a financial success. Not every picture turned out by an indepen- dent or a program corporation is a winner. We all miss now and then. But the independent is well aware of this fact. He is not devoting his efforts to see how many productions he can turn out annually; he is devoting his time and money to get out quality features. The independent has learned that the exhibitor will not accept mere film — they want pictures. And that is what they are offering the market today — real pictures. We will back the Clara Kimball Young productions against the best the program corporations can offer. These Young features are money makers — proven money makers. Right now at the Capitol Theatre Charge It, with Miss Young starred, is playing to the biggest business Sam Rothafel's theatre has done in many, many months. And as further proof that independents are determined to satisfy the every wish of the exhibitor permit us to mention the enterprising move of Equity in securing an all-star cast of splendid artists, including Lowell Sherman, for their next Clara Kimball Young vehicle. •\X7ARNER BROTHERS, too, are * * spending freely to meet the box office requirements. And for their Why Ghls Leave Home we'll say that it pos- sesses greater box office possibilities than any screen production we have seen in many moons. We hope to be borne out in this statement during the day and date showing of this picture at the Broadway Theatre in New York and Halsey theatre in Newark, N. J. But the Warners haven't stepped with this one, for they will soon offer features in which Wesley Barry and Vera Gordon are to be starred. Then there is Arrow Film Corpora- tion. Only this week the announce- ment was made by that firm that it had engaged Dell Henderson to turn out the James Oliver Curwood series. Is not this another sign of good faith? And Arrow, too, has made provisions for quality productions. Their Jack Hoxie Westerns promise to be more preten- tious. Also they have in preparation a number of new serials. George Davis, in association with Joe Brandt, this past week showed their latest feature, The Heart of the North, to the writer. And here is another pic- ture that every exhibitor owes it to him- self to view before closing bookings. And speaking of Joe Brandt reminds us of short reelers C. B. C. Film Sales Cor- poration is offering. Their Screen Snap- shots have won honor places on the pro- grams of the Rivoli, Rialto, Keith, Moss and Loew theatres. Their Hallroom Boys Comedies, released through Feder- ated, are among the best laugh-provokers in the field. And speaking of Federated reminds us of the elaborate plans it has made to meet the exhibitor demand. They have left no stone unturned to obtain releases with entertainment value. And there are numerous other firms — all sincere, all spending money in the confident expecta- tion that the independent exhibitor, hav- ing learned his lesson, will give them the patronage to which they are entitled. IT is no longer a question of what the State rights producer and dis- tributor is going to do to win exhibitor patronage. He has solved that question. It is now a question of how much sup- port the exhibitors are going to give the State rights exchange which has proved its right to demand his patronage. The future of the State rights and in- dependent market depends entirely upon the exhibitor. It is not fair for exhibi- tors to expect independents to spend lav- ishly on their productions if they deny them their support. The exhibitor has pledged his support to the independent. The independent has shown his gratitude and confidence in this promise by spend- ing freely to turn out productions that can be compared favorablv with anything that the program corporations may offer. AND then, too, there is another angle to be considered. The best picture made can flop if it is not properly ex- ploited. In this respect, the national and local distributors can set an example for the exhibitor to follow. The distribu- tors must not confine themselves strictly to the sale of a picture. When an exhibi- tor books any picture, he is entitled to something more than merely the film — he is entitled to service from the exchange. Let's go into this thing right. We are on the right track. The Wallingfords are fast being driven out of the business. The opportunity is here. No concern or picture can prosper without proper ex- ploitation. A mediocre picture with clever exploitation will attract patrons into a theatre on the opening night, but after that it is certain to flop. A good picture properly exploited will not only draw them at the opening, but jam them in after that because once the production has been screened it will pass on its own merit. Let the national distributor consider well what he crowds into his press book. The press book is of much help to the exhibitor. But how many press books now, being offered the exhibitors are practical? Few, is our answer. Of what earthly use' are "ad" mats if they do not invite their use by the exhibitor? And the newspaper "readers?" They are vital, but few are written in the style that an editor would consider publishing in the columns of his newspaper. Let these "readers" carry a message. Re- member the best press agent is not the chap who has literally swallowed Web- ster's dictionary. Don't write "readers" merely because you have a certain amount of space to fill. Remember that every editor has a blue pencil. Also give the newspaper editor credit for pos- sessing some intelligence. Don't try to tell the local exhibitor what he should or should not do, for he understands his patrons better than you do. And when suggesting exploitation stunts remember that the exhibitor is not a retired millionaire nor a mythical god. Make them practical. And when you "sell" an exhibitor, re- member that there are fifty-two weeks to every year — not one. FOR years the exhibitor has told the State righter that he had to be "shown." Well, the "showing" has been going on for many months. The independents are still "showing." They are spending money to meet the requirements you have set down, Mr. Exhibitor. What are you going to do about it? Remember, Mr. Exhibitor, without profitable houses you can not give your patrons good pictures: neither can the independent nor State rights exchange give you good pictures if you will not patronize them. The test is on. What's the result going to be, Mr. Exhibitor? 1050 EXHIBITORS TRADE REVIEW Volu me 10. Number 15. New Territorial Divisions Fixed; Changes Go Into Effect at Once Following a prolonged session of the newly formed Independent Producers and Distributors Association at a special meeting called to discuss the matter of proper territorial divisions in the matter of state right sales, the following changes have been announced as being approved by the Standardization Committee and the Board of Directors or the Association: — The territtory known as Greater New York shall be south of and east of and include the counties of Westchester, Ulster, Sullivan, Dutchess and Orange. Northern New York shall be all of New York State north and west of but not in- clusive of Greater New York, Westchester, Ulster, Sullivan, Dutchess and Orange Counties. The territory of Eastern Pennsylvania is divided so as to take in Eastern Penn- sylvania east of but not including the counties of Potter, Clinton, Mifflin, Hun- tington and Fulton, while Southern New Jersey is to consist of that part of the state south of and including Burlington, Ocean counties, the city of Trenton in Mercer County and also the state of Delaware. The territory known as Western Penn- sylvania is designated as being west of and including the counties of Potter, Clinton, Mifflin, Huntington, Fulton. Those states formerly comprising what is known as the Washington territory have been changed so as to exclude the state of Delaware which is now appor- tioned off with Eastern Pennsylvania and Southern New Jersey. Eastern Missouri and Southern Illinois has been indexed as follows: — Eastern Missouri to consist of that part of Mis- souri east of and including the counties of Scotland, Adair, Shelby, Randolph, Boone, Cole, Douglas, Miller, Pulaski, Laclede, Wright and Ozark, while South- ern Illinois is that part of Illinois south of but not including the counties of Han- cock, Brown, Cass, Sangamon, Macon, Piatt, Champion and Vermillion. Western Missouri and Kansas has been apportioned as follows: — Western Mis- souri is defined as that part of Missouri west of but not including the counties of Scotland, Adair, Shelby, Randolph, Boone, Cole, Miller, Pulaski, Laclede, Wright, Douglas and Ozark. The new territorial divisions as set by the Independent producers and Distribu- tors Association remove D'elaware from the block which has been sold with for several years. The entire re-blocking of the various territories mentioned above was given the utmost care and it is be- lieved that the divisions as they now stand will settle definitely many controversies which have arisen in the past over bound- ary lines in the different states. All of the members of the Association have been requested to abide by the new divisions as outlined herein and it is thought that the changes made will meet with the approval of all reputable state right buyers who are not desirous of en- croaching upon territory which rightfully belongs to another state. ' S. Brown Publicity Manager of Tiffany Southard Brown has been engaged by M. H. Hoffman, general manager of the Tiffany Productions, to take charge of the publicity and advertising department, and at the same time act as assistant to Mr. Hoffman. The first task confronting Mr. Brown is the exploitation of Miss Murray's latest production, Peacock Alley. Louis Weiss Elected O. I. P. D. A. Director It was announced this week that Louis Weiss has been unanimously elected a member of the board of directors of the newly formed In- dependent Distributors and Produc- ers Association. Weiss, who is sec- retary of Adventures of Tarzan Se- rial Sales Corporation, is one of the leading distributors of state right productions, and is at present mar- keting Adventures of Tarzan, the newest serial to star Elmo Lincoln. He has taken an active part in the formation of the association recent- ly organized for the mutual welfare of independent producers and dis- tributors ,and is also Chairman of the Publicity Committee for this or- ganization. He recently appointed Bert Ennis as official publicity man for the Independent Distributors and Producers Association. It is under- stood that Weiss has an elaborate promotion scheme under considera- tion to further the interests of the new association, details of which will be made public in the near future. Independents in Montana Launch New Production Increased activity in the independent producing field is evidenced by the start- ing of the first of a series of North Woods pictures, of feature length, by the Flathead Producers Corporation at Columbus Falls, Montana. The company is starting off under splendid auspices with full, new studio and laboratory equipment. Glacier Park, the Flathead and Blackfoot Indian country surrounding, is Droviding a locale for a different class of productions than have heretofore been made. The first production, now being cut and titled, is Rough Mark le Noir, from the pen of James Dayton. It is a tale of the timber and features a French-Canadian charac- ter. Art Staton is in the lead, with Hazel Hart playing opposite. P. D. Tabler is di- recting. The sales management is being handled by C. 0. D. Blanehfield, Superba Theatre building, Los Angeles. Opens New York Exchange J. Weinberg, well known film salesman, has entered the State rights exchange field and last week opened his Economy Film Corporation exchange in the God- frey building in New York City. He is in the market for features as well as short subjects. Scott with Jennings Lester Scott, formerly . sales manager for Westart Pictures, Oklahoma, is now associated with Al Jennings, the former bandit, who is in the field road showing his screen attraction. Berkowitz with Elk J. Berkowitz has resumed his position with Elk Photoplays, Inc., of New York. He had been away from that firm for 18 months. Clara Kimball Young Best Bet Says Rothafel So successful were the previous Clara Kimbali ioung features shown at the world's largest theatre, the Capitol, in New York, that Sam Rothafel again booked a production featuring that star. Charge It. Clara Kimball Young's latest Equity vehicle opened at the Capitol The- atre on Sunday, August 28, to the biggest gross business that house had done in seven months. However, the drawing power of this picture was not limited to the one day, for in spite of the hot spell that forced thousands of New Yorkers to rush to the seashore, capacity ruled at every performance. The New York critics commended the production. Mr. Rothafel following the turnaway of the Sunday shows, said to a representative of Exhibitors Trade Re- view: "Clara Kimball Young is the most pop- ular star we have shown at this house and we welcome her productions for we have found in them a drawing power that other features have sorely lacked. Miss Young is today in a class by herself, she is artistic and her friends are multiplying every day if we are to judge by the stead- ily increasing business that we are doing with her pictures. "Productions like those in which Miss Young are starred can not be overlooked, for they possess every factor that goes to make a box office picture. We are par- ticularly careful in our selection of pic- tures booked into our theatre, but I am happy to state that if all the Clara Kim- ball Young features are like Charge It they can always find a date at the Capitol." COMPLETING INITIAL LESTER CUNEO FILM Production on the initial feature star- ring Lester Cuneo, which Irving M. Lesser is supervising at the Warner Brothers' studios in Hollywood, is progressing rap- idly. Work shortly will commence on the interior scenes, the exteriors having all been taken. Dorothy Davenport, wife of Wallace Reid, will play leading woman roles in these Western productions. Buyers in New York The following territorial buyers were visitors to New York the past week: Sam Grand of Federated Film Exchange of Boston; Joe Fox of Phoenix Film Cor- poration of Kansas City; Herman Rifkin of Boston; E. C. Garner of Reliance ex- change of Washington, D. C. ; Bob Lynch of Metro exchange, Philadelphia; M. Lessy of Screen-Arts Pictures Exchange, Philadelphia, and A. J. Sherman of Square Deal exchange of Philadelphia. Buying for 1921-22 Word from Minneapolis has it that the members of the Independent Distributors of the Northwest have purchased an ag- gregate of 176 productions for the com- ing season. Negotiations are under way whereby the firms will have more than 200 new films by October i. Graham in New York George W. Graham of Graham Produc- tions, Inc., of Winnipeg, Canada, was a visitor to the State rights distributing offices in New York during the past week and made a number of purchases. September 10, 1921 EXHIBITORS TRADE REVIEW 1051 i&ttot t&e gnat Korjfowcstf vfor Wke for Women tKcy 4 "~ ""' * " % in a Anal tele agisted** 2: Holbrook . S^nT-reaid sco Uoe"Bismdt I60O Bwav.N.U 1052 EXHIBITORS TRADE REVIEW Volume 10. dumber 15. Tarzan Serial Was Inspired By Exhibitors — Weiss As an example of the close cooperation which should exist between the production and exhibition factors of the motion pic- ture industry, Louis Weiss, sponsor for Adventures of Tarzan, cites the methods used in producting this serial. According ti Weiss, several thousand exhibitors were queried prior to the turning of a crank, in order to ascertain what style of chapter play would best suit the require- ments of their patrons. An analysis of the replies showed a strong demand among exhibitors for wild animal serials, as they have come t^o be known. Going further with his research work before starting production, the ex- ecutive of Adventures of Tarzan Serial Sales Corporation learned that the presence of a well known serial star for exploitation purposes was desired by the majority of showmen throughout the United States and Canada. The necessary elements as outlined by the response to his questionnaire proved to be as follows: a star of establishment standing in a story of the jungle provid- ing opportunities for the plentiful use of wild animals and a variety of locale. It was to meet these suggestions that Mr. Weiss purchased the famous story by Edgar Rice Burroughs, entitled The Re- turn of Tarzan, from which the serial was picturized. His seelction of Elmo Lin- coln, the originator of the character of the aoe man, naturally followed and in order to insure the presence of sufficient wild beasts of the jungle Weiss augmented the large collection of animals at the studios of the Great Western Producing Company by securing the services of a circus owner, who placed his entire menagerie at the disposal of director Robert F. Hill. Backer Purchases Western Series Franklyn E. Backer has completed ne- gotiations whereby he will distribute via the state rights market, 14 two-reel west- ern subjects. Winther and Reynolds Pro- ductions Co., of El Paso, Texas, produced these pictures and have agreed to deliver one every three weeks for the coming season. Having completed the first two of the series, Messrs. Winther and Reynolds re- cently visited New York to close the con- tract with Mr. Backer before proceeding to Los Angeles, where the third picture will be started as soon as they arrive on the coast. By the time number three of the set is ready for the screen, Mr. Backer expects to start releasing them so that they will be supplied to independent ex- changes at regular three week intervals. Williams in New York Malcolm Williams, sales manager for William M. Smith Productions of Okla- homa, producing the Franklyn Farnum productions, is in New York with a print of the initial release of the Farnum series. He will make a tour of the entire country, going to Boston from New York and thence to Montreal or Toronto. Canadian Visits New York E. J. Dussault. manager of Merger Films, Ltd., of Montreal, visited New York last week and closed for several pic- tures. He spent this week in Boston. Although operating in Canada, Merger Films, Ltd., is a Massachusetts corpora- tion and the main offices are located in Lawrence, Mass. TWO BIG RUNS FOR "WHY GIRLS LEAVE HOME" B. S. Moss' Broadway in New York and Halsey in Newark Show War- ner Feaime Day and Date Two indefinite runs of Why Girls Leave Home, the Warner Brothers' production adapted from the stage play of the same name, will be inaugurated simultaneously at B. S. Moss' Broadway Theatre, New York, and the Halsey Tneatre, Newark, on September 11, it is announced. Both theatres have planned publicity and ad- vertising campaigns, beginning with the posting of twenty-four sheet teasers read- ing: Do You Know Why Girls Leave Home? The campaigns also involve an original newspaper contest with dailies in the respective cities. FIRST SCENES ON VERA GORDON FILM TAKEN First scenes for Her Daughter-in-Law , the latest production starring Vera Gor- don, the portrayer of mother roles, were filmed last week at the Biograph studios under the direct supervision of Harry Rapf. William Nigh, who directed Why Girls Leave Home, featuring Anna Q. Nillson, and School Days, starring Wesley Barry, is handling the megaphone. War- ner Brothers will distribute the feature when completed. Joe Brandt Host to Trade Press Reviewers Joe Brandt on Friday, August 26, was host to representatives of the Trade press at a luncheon held in Browne's in New York prior to a trade showing of Hearts of the North, a Northwest feature that he is distributing in association with George H. Davis. Among those who were present were Helen Rockwell of The Morning Telegraph, Edward Weitzel of The Mov- ing Picture World, Esther Linder, pub- licity director for C. B. C. Film Sales Corporation; Roger Ferri of Exhibitors Trade Review and Joe Brandt. Samuels Open New Giarlotte Exchange Adolph Samuels, President of South- eastern Film Company of Atlanta and New Orleans, while in New York, an- nounced this week that his firm has opened another exchange in Charlotte, N. C, to handle business in that territory. E. C. Tuttle is in charge. The next exchange was made necessary because of the in- creased business. Gillingwater with Coogan No sooner had Claude Gillingwater completed the role of the Earl with Mary Pickford in Little Lord Fauntleroy , than he put his name on a contract which calls for equally as important a role with little Jackie Coogan in his next production. It is interesting to learn that Mr. Gil- lingwater was not a movie fan until he viewed The Kid. The new Coogan picture has not, as yet been titled. Merit Moves Fred M. Zimmerman of Nu-Art Pictures, is one of the first to engage space in Buf- falo's new film building, which will be opened next spring at 505-509 Pearl street. The Nu-Art business is expanding with such rapidity that the present offices in Franklin street are much too small. C. C. Burr Issues Statement on New Hines Feature In a statement issued this week by Charles U. Burr, President of Mastodon Films, Inc., and the producer of the "Torcny" Comedies and of Johnny Hines' feature production, Burn 'Em Up Barnes, he effectively sheds light upon some mooted points regarding the distrioution and exhi- oiticn of this high-speed romantic comedy. '"Contrary to the impression prevalent in sjine quarters,'' states ilr. Burr, "Mastodon Films, Inc., lias not entered into any distributing arrangements with any organization, individual or jroup of persons for Burn 'cm up Barnea. Nor are the pre-release showings of the production, now being staged in several cities, to be construed as meaning that the picture is being State righted. "At the moment,'' the statement continues, "the status of this Johnny Hines feature offering is not to be defined and the object of the showings, which is fully in accord with modern practice, is to definitely determine and establish its value as a box ollice attraction. "Since its completion, Burn 'em up Barnes has been offered in a group of carefully selected theatres : with exploitation and without, accompanied by per- sonal appearances of the star and otherwise and in fine, its presentation has been varied as widely as circumstances and conditions would permit of. "In each instance, its reception has been gratify- ing!}- enthusiastic and the attitude of the audience, press and trade is unmistakably one of complete and unanimous approval. "The schedule of pre-release showings, soon to be concluded, will be confined to this already determined and diversified group of theatres. "This includes the Colonial Theatre, Peekskill. N. T.. the Grand Theatre. Cincinnati. Ohio. Mary Ander- son-Strand, Louisville. Ky.. Loew's State Theatre. Cleveland, Ohio, and the final tests wiU be made in Pittsburgh, Pa., during the week beginning Monday. Sept. 5, when Burn 'em up Barnes will be shown simultaneously at Rowland and Clark's Liberty and Savoy theatres and also at the Liberty Theatre. McKeesport, a suburb of Pittsburgh. "At the conclusion of these engagements and the completion of the compilation of the data provided by them, definite announcement will be made of Burn 'rm up Barnes ultimate disposition." "Lady Luck" Is Allene Ray's Second Bert Lubin, president of the Western Pictures Corporation, now producing a series of six feature outdoor adventure productions starring the beauty contest winner, Allene Ray, announced this week that he purchased the screen rights of the magazine novelette, Lady Luck, from the pen of Carl Stearns Clancy, for the second of the series. Lady Luck will follow Partners of the Sunset, the initial release which has just been completed. The story will be put into continuity form immediately and production will commence within a few weeks. INDEFINITE RUN FOR OSBORNE'S PRODUCTION Owing to public demand, The Right Way, the Thomas Mott Osborne prison production being State righted by Pro- ducers' Security Corporation, has been booked for an indefinite run at Gifts Theatre, Cincinnati, beginning this week. The picture was first shown there during the week of August 21 with Managers McMahon and Jackson giving it some novel exploitation. Davis Back with Arrow C. Charles Davis, 2nd, has returned to his post as publicity director for Ar- row Film Corporation. Mr. Davis return- ed last week from a tour of the country with Jack Hoxie, the Arrow star. Picture Completed Production has been completed on The Man Hunter, starring Blaine Drum, which is being state righted by Richard Kipling Enterprises. The story was written by Al Neitz. September 10, 1921 EXHIBITORS TRADE REVIEW 1053 New Method to Try Out Comedy on Audiences Comedies tested before a regular audi- ence in a representative New York neigh- borhood house is the latest idea of the pro- ducers of Hallroom Boys Comedies as a means of keeping their pledge to exhibitors and public that they will offer the best two-reel comedies possible to produce. This innovation was made this week by the showing in New York, before release, of Meet the Wife, a new comedy in the series. The producers will apply the acid test by trying out the comedies on New York audiences before they are offered for release. This idea was inaugurated when Meet the Wife was taken to the Palace Theatre, a neighborhood house at 175th Street and St. Nicholas Avenue, and run before a regular audience at the second evening performance. The audience was given no knowledge that anything new was in progress, and treated it as they would any part of the performance. A committee of ten was placed in various positions in the house, some to watch the editing, others to note down the number of laughs the comedy secured, and also where it fell down. Fifty-one loud laughs were noted, and as the comedy, which was a two-reeler, ran for half an hour, this was at the rate of a fraction less than a laugh a second. HIRSH PLEASED WITH TREND OF BUSINESS Nathan Hirsh, President of Aywon Film Corporation, issued a statement this week expressing satisfaction at the change developed in the industry during the past few weeks. Business, says Mr. Hirsh, is beginning to boom. He points to his sales on his Snow Baker and "Big Boy" Williams series as evidence that the "break has finally come." "Love, Hate and Woman" Opens in Boston, Mass. W. Ray Johnston, Vice-President of Arrow Film Corporation, announced this week that the world premier of the Grace Davison feature, Love, Hate and Woman, will be held at the Boston Theatre, Bos- ton, Mass., on September 5. Charles Har- ris, the Boston Theatre manager, this week closed for the premier presentation through Herman Rifkin, the New Eng- land distributor. Joe Fox Finds Conditions Improved Joe Fox of Phoenix Film Corporation of Kansas City visited New Ycrk this week and closed a number of deals with Arrow Film Corporation, purchasing a number of that firm's features. Mr. Fox came to New York purposely to buy pic- tures. He said business in his territory is improving rapidly and conditions have practically returned to normal. Believes Season Will Be Greatest Ever While in New York Adolph Samuels, President of Southeastern Film Company of Atlanta, Ga., expressed himself most optimistically concerning the situation in his territory. He said that he looks "for- ward to the greatest season in the his- tory of motion pictures in the South." While the South was hard hit, Mr. Sam- uels looks ahead to a rapid return to nor- malcy. Dell Henderson Signed by Arrow Dell Henderson, the well known direc- tor, was this week signed by Arrow Film Corporation, to direct the next James Oliver Curwood production to be made by Pine Tree Pictures, Inc. This infor- mation was made public this week by W. Ray Johnston from Niagara Falls, N. Y., where Mr. Curwood, Mr. Henderson, ex- Governor Milliken of Maine and Mr. Hinckley were in conference early this week. The title of the next Curwood story is The Girl From Porcupine. William Smart, formerly with Famous Players and Grif- fith, has been engaged as technical direc- tor with Liciean Tanguay as photog- rapher. "His Nibs" Chic Sale's Second for Exceptional Charles "Chic" Sale, in His Nibs, is the second Exceptional Picture recently an- nounced by Alexander Beyfuss, Vice Pres- ident and General Manager of the Excep- tional Pictures Corporation as being com- pleted and ready for the market. This statement comes as the first intimation that the title His Nibs applies to the second Exceptional Picture, it having been withheld from the initial announcement of this new producing company, because of the fact that a "teaser" campaign, built around the title His Nibs was run- ning in one of the motion picture trade publications. Dr. Shallenberger Spends Vacation in Maine Dr. W. E. Shallenberger, President of Arrow Film Corporation, is enjoying a well-earned vacation in the Maine woods, according to word given out at his office. Dr. Shallenberger has also been in con- ference with executives of the Pine Tree Pictures. Inc., which is producing the James Oliver Curwood stories for Arrow. C. B. C. Gets Rights to a New Series Rights to a new two-reel feature was acquired this week by C. B. C. Film Sales Corporation of New York. The picture was made by Bob Horner Productions. Inc., and is entitled The Border Menace. Jack Cohn and Joe Brandt of C. B. C. announced their intentions of S^ate right- ing this two-reeler, which deals with a tale of the Mexican border. "Dangerous Paths" Is Now Completed Arrow Film Corporation announced this week the completion of the second of the series of Neva Gerber productions. The picture is entitled Dangerous Paths. Ben Wilson, the producer, is very enthusi- astic over this production, according to Arrow. Work will start immediately on the third of the series. Loew Books Snan Shots in His New Theatre Federated Screen Snapshots was honored again this week by Marcus Loew when he hooked the current issue of that series for a showing at the opening of his new Broadway house, the State Theatre. Tivoli, Frisco, Gets Premier of Brandt Feature Tivoli Theatre, San Francisco, will witness the premier of The Heart of the North, the new feature of the Canadian Northwest produced oy Joe Brandt and George H; Davis under their new pro- ducing organization, Quality Film Pro- ductions, Inc. The picture is to be State righted for September, and features Roy Stewart, who is supported by Louise Lovely. The announcement of this pre- miere comes as evidence of the Tivoli management's indorsement of September as Independence Month. This big feature booking, it is an- nounced, is unusual, in that the manage- ment of the Tivoli requested this feature for the week of bept. 18, after seeing the film on the West Coast, immediately fol- lowing its completion, even before it had been given final editing, and without any sales, exploitation, or advertising drive upon it. All Star Feature Distributors, Inc., of San Francisco, who have secured the rights in their territory to The Heart of the North, have wired Mr. Brandt that feature bookings of the same calibre as the Tivoli showing have been secured in Oakland, Stockton, San Jose, Fresno, and every other key city in their district. An extensive campaign is said to have been prepared to put this feature over big in every territory, and special inten- sive campaigning will be done during September, it is announced. Oscar Apfel Forms His Own Company By forming the Oscar Apfel Produc- tions, Inc., Mr. Apfel has set at rest rumors as to his future plans. Mr. Apfel, with his company recruited and his scenario completed, is now in Maine "shooting" first scenes on the picture. Just how the Apfel productions will be distrib- uted has not as yet been ascertained. Mr. Apfel for some time directed War- ren Kerrigan as well as Auction of Souls, William Farnum and Evelyn Greeley. ANOTHER FEDERATED EXCHANGE IS OPENED Still another Federated exchange has just been opened, in Denver, by the Lannon-Sheffield Exchanges, franchise- holder of the Federated Film Exchanges of America, Inc. L. T. Fidler, well known in the Denver territory, has been made exchange manager. Two other recent additions to the Fed- erated string were the Buffalo offices, opened by Sam Grand, and the Pittsburg office, about to be opened by Harry L. Charnas. "The Atheist" Opens in Cumberland, Md. The Atheist, which has been selected as the initial screen offering of the United States Moving Pictures Corporation, had its first public presentation at the Mary- land Theatre, Cumberland, Md., on Wed- nesday and Thursday of last week, playing to capacity houses on both days. The picture, which was formerly named The Threshold, is based on an original story by Garfield Thompson and was di- rected by Joseph Levering, with a cast in- cluding Walter Ringham, Belle Bennett, Denton Vane, Jean Robertson, and little Rita Rogan, the child actress. 1054 EXHIBITORS TRADE REVIEW Volume 10. Number 15. "The Heart of the North" A Treat for Thrillers "Why Girls Leave Home" Is a Mirror of Life A Harry Revier Production in Five Parts. Directed by Harry Revier. Story by Eddie Dowling. Photog- raphy by Lee Humiston. Produced by Quality Film Productions, Inc. State Righted by George H. Davis and Joe Brandt. Running Time, One Hour Harry Rapf Production in Seven Parts. Directed and Adapted by William Nigh. Settings by Tilford Studios, Inc. Distributed on State Rights Basis by Warner Brothers. Running Time, One Hour and Twenty-two Minutes. Roy Stewart THE CAST "Bad Maupome '■ \ Sergt. John Whitley j Patricia Graham Louise Lovely Fr Ormonde George Morrell De Brae Harry Von Meter Sir Archibald Roy Justi Rose de Brae Betty Marvyn Pierre Maupome William Lion West SYNOPSIS In a blinding snowstorm Fr. Ormonde discovers a dying trapper, who sends him to his home. There he finds that the trapper's wife has given birth to twins. The woman dies, leaving the twins in the priest's care. He places them in a Montreal orphanage where they grow to boyhood. Pierre is adopted by "Bad" Maupome, leader of a gang of marauders, while John is adopted by Capt. Whitley of the Mounted Police. Twentv vears elapse. Pierre has become leader of a "an" of thieves, while John is promoted to a lieuten- antey in the Mounted Police force. Pierre is known as "Bad" Maupome. John meets Patricia Graham with whom she falls in love following a disastrous forest lire. "Bad" Maupome is told of the arrival of Patricia's father with gold and plots to steal it. He dresses as a member of the Mounted Police and goes to Sir Graham's quarters where he attacks and is about to make his escape when Patricia discovers him So remarkable is his likeness to his brother, John, that Patricia believes him to be her sweetheart. A search for Lieut. Whitley is started and he is finally apprehended by Sergt. O'Reilly, his "buddy. He convinces O'Reilly of his innocence and the two start in pursuit of the "double." They encounter the now ■ieed Father Ormonde, who recognizes John and tells him the story of his early life. He is directed to the grave of his mother and there through a strange coincidence he meets Maupome. Fr. Ormonde repeats his storv, but a fight starts in the heavy rain and electrical storm. The two are about to fire their guns when a flash of lightning hits a tree causing it to fall and pinning Maupome beneath it The lutuie now promises nothing but happiness to John and Patricia, who had been told by the priest that it was Maupome, not John, who had attacked her father. REVIEW The Heart of the North is the calibre of screen entertainment that invites patron- age. As a production it contains more honest-to-goodness human thrills than any three serials the writer has seen during the past four months. There are many angles that invite the attention of the showman who knows that the only way to cash in on any production is to go out and "sell" it to the public. Here is a story of the Northwest that is something new in that line. One is given a true Northwest atmosphere at the very outset in the picturesque snowstorm that results in the death of the trapper. The story, which is interesting throughout, is well told and at no time does the spectator lose track of the original plot. This is un- usual in view of the fact that this feature packs a realistic, hair-raising thrill at the rate of five to the reel. There is no million-dollar cast in this picture, but its players know what they are doing and they do it well. Roy Stew- art's dual characterization is a piece of art. Miss Louise Lovely as Patricia is lovably charming, while the rest of the cast gives not only meritorious, but a sup- port that makes this production one of the finest the writer has seen this year. Pho- tographically it is a gem. The direction is good. But what appealed most to the reviewer was the fact that there are so many thrills packed into The Heart of the North to in- spire any showman to experiment with new exploitation stunts. There is a forest fire that will make them howl in the "sticks" and marvel on Broadway. There is a duel in a rainstorm that is far more exciting than that spectacular horse race that threw us out of our seat while view- ing Thunder clay. Then there are real, manly fist fights that make your blood boil. And in spite of all these it is a clean picture that should be as entertain- ing to the man and woman of fifty as it is to the kiddie of ten. If you enjoyed the red-blooded fights of real men in any of the James Oliver Cur- wood pictures, if you were thrilled by the forest fire in Ninety and Nine or in The Storm, if you marvelled at the snowstorm in Way Down East, or if you were won over by the human interest attached to Dream Street, you won't be disappointed in this one, for it carries human interest, thrill, punch and vim. Just how much this will make at any theatre depends entirely upon the way it is "sold" to your patrons. As a production it is one that should in- terest patrons of the daily change houses as well as the "show-me" theatres. A Girl's Decision A Rainbow Film Company Produc- tion in Six Reels — Directed bv Wayne Mack — Story by L. V. Jef- ferson— Scenario by Ford Beebe — Running Time, One Hour and Ten Minutes CAST Cherie Du Bois He'en Gibson Bruce McLeod Edward Coxen Fred Cullum Leo Maloney Mrs. Prouty Aggie Herring STORY Bruce McLeod returns from the gold field to find that his wife had run away with a gambler, Cullum, taking her child with her. The child, after the death of the mother, is adopted by Cherie, a dance hall girl. The villagers resent the keeping of the child in the dancer's home. Cullum, who has drifted into the community, fails to win Cherie and swears vengeance. McLeod, who seeks the man who wrecked his home, arrives, falls in love with the girl. When Bruce learns that the girl is a dancer he scorns her. The climax comes, however, when the child identifies Cul- lum as the gambler who had lured Mrs. McLeod from her home. A desperate fight follows between the gambler and McLeod, during which a half-breed shoots the former dead. A happy union with the dance hall girl follows. REVIEW A Girl's Decision is a lively Western melodrama. It unfolds a tale of the his- toric gold fields with adventure and ro- mance playing equally important parts. The acting throughout is praiseworthy. Helen Gibson as the dance hall girl makes a heroine one can not help admire in spite of the hint eiiven concerning: her past. Hers is a difficult role, but Miss Gibson's portrayal is vividly realistic. Edward Coxen as Bruce McLeod pleases, while the work of Leo Maloney as the gambler, although a disagreeable part, is one of the best bets in the picture. The action is rapid, though at times there are explanations needed that are not given, but there is enough told in these scenes to allow the story to unfold itself smoothly and without any setbacks. The fistic combat between McLeod and Cullum is a humdinger. If your patrons enthuse over Westerns with extremely melodra- matic tendencies and action, A Girl's De- cision should please them. THE CAST Anna Hedder Anna Q. Nilsson Madaline Wallace Maurine Powers Ethel Corinne Barker Edith Mrs. Owen Moore Wallace Claude King Hedder George Lessey SYNOPSIS Anna Hedder. a saleslady, craves beautiful clothes, but her father has his own idea concerning what his (laughter shall wear and with whom she shall asso- ciate. Anna is insistent, however, and is driven from home after she vainly appeals to Wallace, a merchant. Anna strikes up an acquaintance with two "women of the world," and while attending a cabaret entertain- ment is attracted to Madaline Wallace, who is ad- mired by Reynolds, an old rounder. Mr. Wallace seeks in vain to keep his daughter from associating with Reynolds, but one night she steals away and meets him. She is lured to the apartment belonging to Anna and her friends. There Madaline for the first time realizes that her father was right and faints. Frightened, Reynolds leaves the house. Anna finds Madaline and tells her how her father had influenced her own parent to leave his home. For a moment Anna sees in this situation a chance to obtain revenge, but she chooses to protect Madaline who is afraid to return to her home. The two establish themselves in their own apartment and obtain a position. A year passes. Wallace, meanwhile, had instituted a search for his missing daughter, and is about to give up the task as hopeless, when Anna appears with Madaline. A reconciliation follows and all ends happily. REVIEW Why Girls Leave Home is a mirror of life. It is not an expensive production. On the contrary, it is simple, but it pos- sesses what many pictures lack — a real story. This story is not unusual, for the very characters that tell it are real. There is that stern, narrow-minded father who establishes himself as "boss" of his family and does not hesitate to exercise his au- thority; the hypocrite, the gold diggers, and what not. But they are real humans. This production will successfully stand any test because it does not attempt to preach. It entertains and that is what the public buys when it pays its way into any theatre. There will be thousands ot fathers and mothers who will turn from this picture in shame — because it is true. It is not the melodrama, the nonsensical fnur-act hokum of a decade ago, that has been flashed on the screen. OnTy the title has been borrowed. The story is original. The title will attract them out of curiosity, but the picture itself will hold them in their seats because it is a production that none can afford to miss. Photographically, it could have been a trifle better, but the theme is so strong and the acting so realistically entertaining- that this shortcoming is overlooked, so in- tense is one's interest wrapped up in the picture as a whole. Perhaps seven reels are too much, but this picture can be cut down to six reels without hurtine it in any way. For instance, the "old man flirt" bit can be shortened. The acting: is flawless. Miss Nilsson as Anna Hedder is very interesting, while Miss Powers as Madaline furnishes a study that is real. George Lessey as the stern Wallace is a complete success. Others who do good work are Miss Barker and Mrs. Owen Moore as the "g:old digg-ers."' and Messrs. Claude Kiner and Coit Albert- son. The direction speaks well for Mr. Nig-h. After seeing Why Girls Leave Home at a trade showing at the Palace, we can understand why it established records at the Bijou, Atlantic City, N. J. September 10, 1921 EXHIBITORS TRADE REVIEW 1055 Exploitation CONDUCTED BY HOWARD McLELLAN Cashing in on Holiday Exploitation There Are Fete Days and National Holidays Ahead This Winter — Are You Ready for Them? FOR the exhibitor whose theatre draws a patronage from agricultural communities, September and October offer an unprecedented advantage for the holding up of theatre pres- tige. The growing season, which will terminate with harvests during these two months, will be the occasion for a great outburst of holiday exuberance. The theatre owner who will lend his house and bend his efforts to making his business a part of the celebration will profit not only during the celebration but during the winter months. A little exploitation at this time will reap benefits through until next spring, when the farmers' time again will be so occupied that he has little left for theatre going. The "Cash In" on the holiday spirit as manifested in this country is one of the most haphazard businesses which has ever entered into the running of theatres. There is so little understanding of the psychology back of the purpose of people in leaving their comfortable homes for the more or less un- satisfying food that can be carried in lunch baskets, the trials and tribulations of getting a tired family back home and the general hardship which is apparent to a person who does not participate in the celebration, makes an effort to capitalize his spirit, in an effort that usually miscarries. Someone said a Memorial Day exhibitor has "nothing to compete with except a cemetery and at that he is licked," In the main it is true that few exhibitors can hold a matinee on Memorial Day and make a profit. The celebration of any holiday follows a rigid routine, and because a cemetery was originally chosen as a place to hold the exercises in memory of the dead American warriors, a cemetery has almost in- variably been selected as the appropriate place. There are some exhibitors, however, who have taken the trouble to understand the essential things demanded for Memo- rial Day and have turned it to their own advantage by offer- ing their theatre as the place for the holding of the memorial services. While this has entailed the abandonment of after- noon performances, it has gotten many people acquainted with the interior of theatres which they have never visited, with consequent increase in subsequent patronage. The Fall Festival Fall Festivals, which are part of the harvest seasons in many communities, give the exhibitor an opportunity greater than that offered by any other holiday season. The farmer has completed his hard work for the year. His income has started, and he has some surplus money to spend and the result is the usual one, a reckless spendthrift celebration. Usually the outlet for this spirit is left to a committee of farmers who have had no experience in such a line or knowledge of the advantages which their community offers for celebrations. The result is that the event usually decided upon takes the form of a picnic, which gives opportunity for the farmers to get away from their homes for a day and meet old acquaintances. The theatre owner who will start planning now for the time when crops are turned into actual money can capitalize this holiday spirit for his own advantage. Store keepers gener- ally make some small effort for bringing in customers during the harvest season, but the theatre owners invariably run the same style of pictures upon which they have depended for the attraction of regular patrons instead of specializing on these which would be attractive to farmers which have just ended months of unrelenting toil which has not permitted of any amusement except that which they could get in their homes. The farmer wants to laugh so that the first requisite of special pictures for a "Harvest Home Celebration" by a thea- tre is the banning of any heavy tragedies or problem plays. Good, broad comedies are the best selections. Comedies, such as "The Small Town Idol," are bound to find favor. Quieter comedies, dealing with events with which they are familiar, are also good selections. Thos. H. Ince's "Homespun Folks" is of the type that agricultural workers will thoroughly enjoy. Humor would be the main guide, and as a secondary consid- eration a production which deals with the life of people with which they are in perfect understanding. The whole effort of the theatre during this period should be to attain the interest of non-theatre-goers or the casual patrons. For that reeason the names of the stars mean little and illustrated advertising cutouts which give a good idea of the story are the things which feature the advertising. Theatre Decorations The lobby of the theatre should be decorated in keeping with harvest times; shocks of corn can be used to good advantage in the covering of pillars. Every harvested grain can be woven into various designs, lobby display frames, box office draperies and in many ways utilized to emphasize the nature of the celebration. The exhibitor who is not acquainted with such a scheme of decorations can easily learn the secret of it by inquiring about a barn dance and visiting places where he will see every sort of harvest made into artistic wall coverings and frames. Music Special attention should be given to the presentation of the productions during such a celebration and especially the music. Classical pieces may be difficult for an orchestra to render, but your average farmer is going to take more kindly to jazz and rollicking music of all sorts. Augmentation of an orchestra so that it includes plenty of" brass will result to good advantage. Inclusion on the musical program of favorite standard pieces, no matter how old, will also appeal greatly to those who live their lives in farm houses. Special Augmentation Opportunity exists for a special exploitation tie-up with the farming community which will make a theatre remembered the year around. Farmers have special pride in their work, and the offer of prizes for the best growth of various kinds to be judged by a committee chosen by themselves, with the prizes to be awarded in the theatre itself, will arouse an inter- est that is widespread. In order to include the women, special care should be taken that prizes are offered for their special kind of farming products; home-made butter, preserves, and any other products of good housekeeping always arouse inter- est among the women folks, and any exhibitor knows that the interest of the feminine element is the backbone of successful showing of motion pictures. The list of prizes when decided upon should afford an op- portunity of splendid trade publicity with the local news- papers. A newspaper serving a rural clientele is as anxious to make an appeal to this class of people as the exhibitor serving the same community, and will be more than willing to do its share toward making such a contest a big success. The exhibits entered in such a contest will make a very in- teresting lobby display if they are arranged. Fruits, vege- tables and other produce should be placed in a show case where they are on view continuously, and the effect they will have in drawing farmers' patronage will prove surprising. 1056 EXHIBITORS TRADE REVIEW Volume 10. Number 15. A Woman's Touch in Exploitation The Handiwork of the Fair Sex Is Shown in the Lobby Display Used by Marguerite Luckel of Mobile 9 Ala., Who Has New House Well, where would you expect a woman exhibitor would display the most pains in exploiting her the- atre? In the lobby, of course, using those finer types of decorations such as foliage, flowers and dainty bric- a-brac. Marguerite Luckel These statements are made defi- nitely. We have proof before . us that a woman exhibitor would do just those things. Witness on this page the lobby of the new Bijou Theatre, Mobile, Ala., of which Miss Marguerite Luckel is secre- tary, treasurer and manager. The Bijou is a First National franchise holder and opened July 11 with The Kid. She is one of the successful woman exhibitors in the South. Of her ability R. H. Roberts of the Atlanta First National office says : "They don't make better man- agers than Miss Luckel nor a finer type of friend." Having thus eulogized Miss Luck- el, we pass on to her lobby on the opening day. One will discern that it is not cluttered with junk. There is a pot of palms, and baskets of real flowers all down the deep lobby. There is a picture of Chaplin, not in his comedy clothes, but such a picture as women like. It gives the theatre a homelike appearance, also the delicate touch that makes one feel upon entering that unusual care is to be accorded the patrons. The stage shows also her handi- work. The tormentors and the first drop are done in a very modern style of artistry. Note also in the orchestra pit the musical library, an indispensable thing, yet awkwardly placed unless the attention Miss Luckel gave to the matter is ob- served. Hats off to the lady in the South ! Another Easy Stunt There is no expense attached to this one save the cost of prizes. The Des Moines Evening Tribune, which has nearly 50 per cent greater circulation than any- other paper in town, tied up with the Des Moines theatre for an essay contest on the "greatest moment in your life," advertising Gloria Swanson's first star- ring vehicle for Paramount, The Great Moment. Max R. Doolittle, who arranged the tieup, again sold a paper on the idea of mutual benefit. The Tribune was sold. They donated one of their most talented writers, Pris- cilla Wayne, to help. Stills of the pic- ture and announcements of the run found their way on the front page. There were front page readers on Gloria Swanson — now Mrs. Herbert K. Somborn, mother of a baby daughter. What was her great moment? Her elevation to stardom or the The Screen and Neatly Arranged Orches- tra Pit arrival of her baby daughter? The town fell for it. The Tribune circulation took a big boost, as nearly 1200 essays flooded the Tribune offices. It cost the Des Moines theatre : Twenty-five dollars in cash for the first prize; $10 in cash for the second prize; a box party of ten to the theatre during the run of the picture for the third prize; box party of six during the run of the picture for the fourth prize; and ten ad- missions as other prizes. September 10,^21 EXHIBITORS TRADE REVIEW 1057 The dainty lingerie which Anna Q. Nilsson wore in "Why Girls Leave Home," was shown in an Atlantic City boardwalk store window, while the Bijou there was cleaning up on this well-known picture with its many-angled title. Here is the cop and convict stunt used by H. Zieg- ler at the Reli- ance, Orangeburg, S. C, to exploit "Outside the Law." These two paraded the streets of the city with a plain front and very obvious back. Carnival, the United Artists' release, was prologuedi and ballyhooed at the Republic, in Washington, D. C, a house devoted to colored patronage. The ballyhoo and prologue workers are grouped around the box office. Inexpensive Prologue Prologues do not have to be either ex- pensive in personnel or lavish in presen- tation to be effective and pleasing. Re- cently the New Symphony theatre in Los Angeles presented a prologue which em- ployed but one man, no scenery or special props of any kind, and only lighting ef- fects that can be secured in any theatre. The prologue was used as a part of the presentation to The Foolish Matrons, dis- tributed by Associated Producers, Inc. The screen was down on a darkened stage. One side of the stage was flooded with deep red, revealing a man garbed in the conventional devil's costume. A dimmed green spot was played on him and grad- ually brought up to full strength. He then recited the following, written by Glen Pope of the New Symphony staff: I am Temptation — Mankind is my prey — Always am I watching lest they say me nay — Pride, Vanity, Extravagance : these are my tools, Tried and trusted, they serve as bait for fools. In the cities I am ever lurking — coming when I'm needed. For the puny things called men, Who improve their talents but their vir- tue impair, Who strengthen their minds but weaken their morals — they step into my snare. Women, the foolish ones, know me, their master, well. Their feet go down to Death — their steps take hold on Hell. Ponder not, my friends, o'er the riddle of her, life — Her ways are movable. Canst not know a foolish wife. I move the pawns in the great chess game of chance. Avarice, ambition, folly — all join in the same glad dance. For what? Love, happiness, power, pelf? All of these, but first of all, comes self! Bide ye a while. On the silver sheet ye'll see Women — foolish, wise, selfish — giving all, these three. And the answer — I know not — for in a woman's heart Are many things. But hark ye — 'tis time to start. . . At the conclusion of the recitation the stage was darkened in a reverse manner to that which had been used in the light- ing, and as the last red faded the feature picture started. Co-operation Harold Wendt of the Rivoli, Toledo, sends us this greeting: "Thought it might interest you to know details of an advertising stunt which I have put to use and which may be com- municated through your journal to other exhibitors to their profit. "Small town exhibitors depend a great deal upon information received from the nearest city as to how the various fea- ture subjects are being received. They hear their patrons say quite often that 1058 EXHIBITORS TRADE REVIEW Volume 10. Number 15. they saw such-and-such a picture while in . This comment is favorable to them when there is a great deal of talk about town on some picture which they may have booked. "Knowing these facts to be true, I have gotten in touch with the salesman who handles our program pictures and have had him talk over a scheme with the ex- hibitors in the surrounding towns showing his company's productions. The stunt is for them to run a slide, which I furnish, which advises the patrons of the theatre to visit the Rivoli when in Toledo, in- forming them that they will see the best pictures at our theatre. "For example, we will say that we are running Bebe Daniels in One Wild Week. Acting upon the advice of the manager of their favorite theatre, many of his patrons, while in Toledo, have visited the Rivoli. They go back home, talking about One Wild Week, and by the time said small town exhibitor runs One Wild Week, most everyone has heard of it and knows just how good it is. "The stunt works two ways. It gets the Rivoli the transient business from the small towns, and benefits the village ex- hibitor in the way of getting him some valuable free advertising, all of us know- ing that there is nothing quite as good as word-of -mouth advertising. "It's well worth while for the city ex- hibitor and the cost is very small." The Scandal Sheet Joe Mayer, Universal exploitation ex- pert, and Bob Eichelsdorfer, publicity manager of the Ohio Theatre, Indian- apolis, put over a new one in that city re- cently, for the showing of "Reputation," the Universal-Jewel picture starring Priscilla Dean. The Scandal Sheet, a four-page minia- ture newspaper put out by the Universal Exploitation Department, was used for the stunt. Return postcards were sent to 5000 residents of Indianapolis reading as follows : "The first issue of 'The Scandal Sheet' will be published on Thursday, Aug. 12. This paper will contain a number of high- ly interesting stories about people you know, including a full and intimate his- tory of the life and escapades of notorious Laura Figlan. We want every person in Indianapolis to read 'The Scandal Sheet' and in order to introduce it into every home, we will send a copy of the first is- sue, absolutely free. Fill out the attached postal card and mail it at once, etc." The cards were put in the mail Tues- day evening and more than five hundred had come back signed by noon the follow- ing day. Altogether more than half of the cards were returned. Advertisements of "The Scandal Sheet" v;ere inserted in the local papers, result- ing in many more requests for the little publication. Several thousand more of the miniature newspapers were distrib- uted through other agencies. This stunt was backed by an extensive newspaper teaser ad campaign, which started with small ads, such as: Reputation — Do You Value Your Daughter's Reputation?" Hit 'em in the eye with your house front is Jacob Schreiber's idea, and this is the way he followed it out at the Blackstone, Detroit, where First National s "Scrap Iron" was playing. Now Plaving To Vast Crowds in Its SECOND Capacity Week! This effective Ben Day effect in advertising was used in the New York papers for the second week of Disraeli at that theatre. It tells the story why this picture was held over for a second week. This is the way the Four Horse- men (Metro) were arranged in front of the Metro office in Philadelphia. "The Ridei' of the King Log'' was exploited in northwest fashion at the Cover Theatre, Ft. Morgan, California, during the run of the Associated Exhibitors' picture there. Note also Harold L., whose smile invites. September 10, 1921 EXHIBITORS TRADE REVIEW 1059 amni i We hand it to Ziegler of the Reliance Orangeburg, S. Cj for his big poster exploitation of "Outside the Law." This is another hit-'em-in-the-eye stunt that cannot be missed by even the speediest asserby. You can discern in this lobby the two divers* suits which were used by Frank Buhler of the Stanley Co., Philadelphia, on "Wet Gold," a Goldwyn re- lease. Harold Lloyd's spectacled face is one of the fea- tures about the r £ J- K famous comedian B I that has made his name a house- hold word. This I is a big cut- 1 out used at the Strand, Minne- apolis. I> cnow snowing ALSO Lester's Rivoli, Columbia, S. C, used its lattice front with summer time exploitation value during the run of Clara Kimball Young's Equity release, "Straight From Paris." Went for Motorists Manager C. F. Alwein of the Castamba theatre, Shelby, Ohio, sitting in his office one day, noted that a great many motor- ists passed through his town almost daily, and especially in the late afternoon and evening. "Joy-riding," he soliloquized. One thought fathered another, and eventually Alwein deduced that a picture party sand- wiched in between drives ought to work in favor of a mighty enjoybale afternoon or evening — or both — for the people within a twenty-five or thirty mile radius of Shelby. So he booked the First National feature. The Kid, with Charles Chaplin, for two afternoons and evenings. Next little 3% in. single column ads, that cost from 7-5 cents to $1 per insertion, were run in the newspapers of Mansfield, Bucyrus, Plym- outh and a number of other cities and towns surrounding Shelby. Through these ads Alwein extended an invitation to the people to "motor over to Shelby and see Charlie Chaplin in his new million dollar six reel comedy, The Kid. The idea advanced by Alwein seemed to catch the poeple of a rich rural region; at any rate, there were numerous country people in the theatre to see The Kid each afternoon and night and most of them ar- rived and left in groups — and in autos, just as Alwein had advised. It developed that there are a lot of folks in the country surrounding almost every city or town of any size who found it in- convenient to get to town when The Kid was presented in the larger places during the late winter or early spring seasons. These people have heard about The Kid and want to see it. And they will see it if given the right kind of a chance. Alwein's scheme worked so well that en tertaining auto parties from the surround- ing community is going to be a fixed cus- tom at the Castamba for some time to Cop and Con Another example of small city success with a well planned exploitation cam- paign is afforded in the publicity drive recently put over by Harold Zigler of the Reliance Theatre, Orangeburg, S. C, for "Outside the Law," the Priscilla Dean production. His street stunt was simple but effec- tive. It consisted of dressing two men, one as a policeman and the other as a con- vict, hand-cuffing them together and send- ing them on their merry way through the streets of Orangeburg. On the breast of the "convict" was a sign reading: "I am on my way to — ." And on the back of the "policeman" the remainder: "See 'Outside the Law.' Reliance — to-day." This stunt attracted much attention. Zeigler's newspaper tie-up consisted of a double-truck in the Orangeburg Times and Democrat, build around his theatre ad and consisting of a score of merchant ads, each using the word "reputation" in striking black cut. In connection with this page was a misspelled word contest, using the word in various ads. This proved very popular. Prizes for those de- tecting the mis-spelled words consisted of tickets to the picture. A number of attractive window displays were arranged with various merchants, advertising the Reputation of their mer- chandise. 1060 EXHIBITORS TRADE REVIEW Volume 10. Number 15. Special Appeal Disraeli is based on incidents in the life of the greatest of all Jewish states- men in the last, or in fact, in any genera- tion. The Earl of Beaconsfield, as he rose to be, after he had been twice honored as Prime Minister of England, under the reign of Queen Victoria, is one of the greatest figures of the Jewish race. If there is a Jewish newspaper in your immediate community, it will be to your greatest advantage to co-operate with the editor of this medium, for he will be only too anxious to carry much exploitation and publicity material on this production. United Artists have prepared a Action- ized version of the play of Disraeli which they will give to any exhibitor .who will send us a letter from any editor in his community, signifying that he will run this story in his paper, in serial form, a week or two prior to the opening of the run of the picture in your theatre. This is precisely the same type of ma- terial that the fans crave for in the mo- tion picture fan magazines, and it has been prepared by one of the best fiction writers in the magazine field. Here is a Lb of publicity for you if you will go after the editor of your best news- paper and seek his co-operation. In many of the larger cities of the coun- try the Jewish newspapers have consented to run this story, but that will in no man- ner interfere with any arrangements you may desire to make. Novel Herald K. C. Manning, manager of the Mer- alta Theatre, one of the largest and most popular of the neighborhood houses in Los Angeles, has decided upon a house herald as the most effective form of ad- vertising that can be employed by such a theatre. The herald which he used measures 13% in. x 8V2 in. One side is devoted to the attractions which he runs the first four days of the week. A single day's booking is employed on Thursday to which he devotes one-quarter of the other side and then he gives another double space to the Friday and Saturday production. The remaining one-fourth of the one form is employed as a theatre introductory page. By this arrangement of the form, two folds of the herald bring it down to a size 3% x 8% in., with the theatre intro- ductory on the top fold. The herald is mailed out on Friday to a selected mailing list and is distributed to patrons. Local Color Something new and effective in exploita- tion work is being done by the Schad & Carr circuit, which owns most of the Reading, Pa., playhouses. Motion pictures of local swimming contests, bathers in the canals around Reading, orphanage outings, picnics of lodges and churches, trolley and train wrecks in the neighbor- hood, banquets, funerals of world war vet- erans, boxing carnivals, and anything else that has local color are being shown in the Schad & Carr playhouses. They are extensively advertised and give that touch of home interest to the shows that results in much better attendance than other sum- mers. The service is called "Community Events" and is making a big hit. The Republ:"c, a dignified colored house in Washington, D. C, made much of Unit Carnival. Mr. Pinchback, the owner, made excellent use of the store window Note also the 24 sheets on panels announcing "Dream Street." ed Artists' release s in his building. Realart suggests that these two scenes from its release "Her Sturdy Oak," might furnish good ballyhoo stunts without much expense, the characters being picked out from local talent and sent into the streets. "Impersonate a paramount star at the big movie ball," was the invitation extended to the belles and beaux by the Krug Amusement Park, Omaha. Robert Gary, exploiteer, arranged the stunt with John Friedl of the Hostettler enterprises. September 10, 1921 EXHIBITORS TRADE REVIEW 1061 Warren's Lucky Exploitation Curves Inaugurate a New Policy of Giving Exhibitors N ational Exploitation Service When Pictures Are Booked Successful exploitation consists of get- ting one new idea on top of another and putting them within the exhibitor's reach. The exploitation department of the F. B. Warren Corporation, which is pre- sided over by Marc Lachmann, is to be complimented on putting out some brand new stunts and for putting them out in such a way that the tie-ups and the means of using the stunts are placed in the hands of the exhibitor when he books the pic- tures. Up to date it has been pretty much a case of suggesting stunts to an exhibitor and letting him fight out the arduous de- jr'----rMPi™**: DANGER! THIS CAN CONTAIN® "SQL/DIFfEO GASOL/KIE. " «wo claims TH,' CANtr BE DONE ? SE£ NHL SHJPMan Solidified Gas Stunt tails for himself. The Warren exploita- tion department eliminates these details and leaves very little work for the exhib- itor to do. This trend in exploitation is a beneficial one. We reproduce on this page a window card gotten out by the Parker Lucky curve pen people. These cards will be furnished in usual quotas to exhibitors who book •"The Blot." The tie up that goes with it is arranged beforehand. Which makes it nice for the exhibitor, for the pen people and nice for the Warren company. All •the while the national magazines will be carrying the stunt. The "Moongold Sundae" stunt consists of furnishing matrices to exhibitors from which special menu inserts can be made and turned over to the local soda foun- tain. The insert is arsanged so cleverly that no candy store can refuse to fall for the idea for it saves them money and gives them a ready made idea by which they can boost their business. Here is stunt No. 1: A powerful distributor of oil and gaso- line supplies will advertise nationally the "solidified gasoline" angle of this picture. Mentioning the name of your theatre, title of picture and the star, they will co-op- erate with you, assisted by their local agencies, during the run of the picture at your theatre. Magazine, newspaper, pamphlets and other mediums of advertis- ing will be used in conjunction with the stunt. The Girl From God's Country is an airplane story, and Nell Shipman's endorsement of this national product used in filming the aviation scenes will be one of the angles from which we will work. And stunt No. 2: Another big event that 'will be staged in conjunction with your showing of The Girl From God's Country will be a na- tional newspaper tie-up enabling one news- paper in your city to handle this stunt during the showing of the picture at your theatre. A well-known aero corporation has agreed to convey one lucky family to Cuba or Florida, via airplane, as the guest of Nell Shipman. A national contest is being planned whereby the entrants must see the picture to comply with the rules of the contest. The solidified gasoline stunt illustrated by the can speaks for itself and any per- son with imagination can see its possi- bilities. Special To-Day MOONGOLD SUNDAE ■'A Moongold Sundae and contentment is better than many pearls wet with tears" SEE w MOONGOLD Now showing at the The Menu Insert Use A PARKERMLUCKY CURVE" Fountain Pen arid you will never have to worry about THE PARKER " LUCKY CURVE PEN WILL NOT LEAK OR lil.OT » Ca,.k. C.rii,) u Any FoutnM. Over 9 Million Parlu'r r Lucky Cure;" .Fountain P«„. in D.iiy Vu Write an Essay with a "LUCKY CURVE" LOIS WEBER Producer oF "THE BLOT" What is the greatest Blot on Our American Life of Jo-day? The Fountain Pen Window Card 1062 EXHIBITORS TRADE REVIEW Volume 10. Number 15. OUT IN THE TERRITORY With Live Exhibitors The new American Theatre, Will H. Evans, manager, will open at Bonham, Texas, in the near future. The Isis, with seating capacity for 186 persons, was opened to pleased capacity business at Oklahoma City, Aug. 14. The Lewis Theatre opened at Wynona, Okla., last week, the initial program, "The Woman God Changed," falling on Sun- day. Leon Hummel, who was organist at the Rialto, Bethlehem, Pa., has succeeded John J. Shepherd, who has become organist at the new Kurtz Theatre. E. 0. Weinberg, of the Mark-Strand, Buffalo, announced that his house will present "Dream Street" and "Carnival" to local audiences this month. The Majestic Theatre at Rotan, Texas, recently installed its own light plant, on account of failure to obtain satisfactory service from the local power house. The Lyric, Allentown, Pa., closed all summer, has re-opened to run legitimate shows. Bessie Barriscale was the open- er in "The Skirt." Owner Sofranscy will manage. The Dixie at Galveston, Tex., has a new lobby finished in light blue and white,- and has large oblong paneled mirrors and ev- erything, as first class and up-to-date lob- bies should have. L. L. Miller, exhibiting at Newton, Tex., pleaded guilty to operating a show on Sunday at that place and was fined $25. It is alleged that Miller opened two Sun- days in succession. A free matinee for farmers has been established by the Star Theatre at Here- ford, Texas. Tickets are issued by par- ticipating merchants to their farmer patrons and families. Wilmer & Vincent re-opened the Orph- eum, Allentown, Pa., August 29 with vaudeville and motion pictures, after the summer suspension. Leroy Treat will continue to manage. Howard F. Smith, of the Palace Thea- tre, Buffalo, presided at a meeting in the Regent Theatre when a local branch of the Motion Picture Theatre Owners of America was organized. Werner Brothers have announced that their Queen Theatre, at Trinity, Texas, will show Mondays, Thursdays, Fridays and Saturdays only, in the future. Five of the largest theatres in Kansas City, Mo., were without orchestral music one day, due to a dispute between the the- atre owners and the musicians' union over the length of time the musicians should play. The American Theatre, with 311 seating capacity, has been opened at Oklahoma City. The new theatre is modern and up to date, and will show Select, Vitagraph, R. D. Lewis and Paramount pictures at 10 and 25 cents. The Dempsey-Carpentier fight pictures were shown at the El Independencia The- tre, Nuevo Laredo, Mexico, last week, where immense crowds saw the pictures. The booking was handled by agents di- rect from New York. The interior of the Grand Theatre at Conway, Ark., has been refinished and redecorated. The walls are painted gray with pink panels. A cream colored ceil- ing and dark oak wainscoating are also a .part of the scheme. That the film industry in Oklahoma is picking up is evidenced by the fact that the exchanges are adding new salesmen and office force people. Former employees let out on account of business being quiet have been re-instated. An audacious robber has been found in Tulsa, Okla. He asked for a box seat at a prominent theatre, laid down a $20 bill and, when the cashier had counted out $18 in change, seized the bill and change and vanished in the crowd. The Hippodrome, Reading, Pa., which closed in June for its first renovation in three years, re-opened August 29 with George W. Carr, personal representative of the Wilmer & Vincent interests, as manager. John F. Haag is assistant manager. The new policy of Shea's North Park, a neighborhood theatre in Buffalo, has met with unusual success. The theatre is pre- senting pictures day and date with Shea's Hippodrome, and is attracting pa- trons from all over the city and surround- ing towns. The fool killer took a day off at Tam- aqua, Pa., when fire broke out in a garage near the big Victoria Theatre, giving some empty headed yap the chance to yell "Fire" and enjoy himself. The entire au- dience rushed for the exits but fortunately no one was hurt. D. S. Smithhisler and G. E. Darland, managers of the Billings Theatre, at Enid, Okla., have been temporarily en- joined by the court, from changing the name "Billings." The new managers claimed that the name hurt their busi- ness, while the owners claimed that the name "Billings" was a trade mark, and could not be legally changed. The result of the suit is being watched for with much interest. The new $250,000 Kurtz Theatre, at 56 West Broad street, Bethlehem, Pa., seat- 1626 and containing a $125,000 organ, was opened September 1. Shubert vaudeville and films make up the programs. A ten piece orchestra will furnish music at all performances. One novelty in the play- house's policy will be the fact that the theatre will be the only one in the Shu- bert circuit to change its program twice a week. It is thought the theatre will win trade, since there is not a single col- umn in the entire auditorium. Carnivals may be prevented from show- ing in Oklahoma City, as a result of the City Commission having under considera- tion the raising of the price for license fees from $125 for a whole period to $125 daily as long as they operate within the city limits. An emergency ordinance with this provision will be introduced at the next meeting of the council. Decision to boost the license fee followed in the wake of a verbal petition from representatives of the theatre managers and retailers' as- sociation that no more carnivals be al- lowed to show in the city. To M. Shapiro & Son, engineers and con- tractors, New York, have awarded the con- tract for the construction of H. H. Wellen- brink's magnificent new theatre at the cor- ner of Bloomfield Avenue and Seymour Street, Montclair, N. J. Shapiro & Son began work last Monday and it is their in- tention to push the construction of the theatre as rapidly as possible. These con- tractors have had much experience in building amusement houses. They erected the great Strand Theatre in Brooklyn. Among those they are now building are the beautiful Sherman Square Theatre, in New York. They are also erecting thea- tres in Lakewood and Schenectady. Notable improvements are under way at the Beacon Theatre. Boston, which, ap- pearances indicate and Manager Jake Laurie declares, will make it one of the handsomest and most artistic moving pic- ture houses in New England. Located on Tremont Street where many thousands of people pass its portals daily and nightly, the Beacon has made its public appeal by a glare of lights, including a handsome varicolored electric sign and nine three- sheet poster boxes, at the front. This frontage was of wood, although attrac- tively decorated. Under the changes now under way the entire front of the house will take on an entirely different aspect. A handsome new marquet is being built. This will extend out over the sidewalk to the street edge, and at either end. across the sidewalk, will depend big electric signs. The Aldine Theatre Co. of Delaware has been formed with a capitalization of $200,- 000. Felt Bros., who are interested in a number of Aldine theatres, have taken over a new theatre in Wilmington, Del. The Broadway Theatre, Lawrence, Mass., has passed into the hands of a company composed of Frank Bosckett, Harold Siskind and Dr. Bert Siskind. Bosckett owns the Star in Arlington. Let Us Tell You How Much You Can Save on Yosr Insurance We Have Reduced the Insurance Cost for Hundreds of Exhibitors HANCOCK CO., Inc., 5 Beekman Street, New York, N. Y. Uptown Office, Room 707, Times Bldg. EXCXl/SIVE INSURANCE REPRESENTATIVES, MOT ION PICTI RE THEATRE OWNERS. NEW YORK. September 10, 1921 EXHIBITORS TRADE REVIEW 1063 BETTER THEATRES # and Equipment CrandalFs Faith in the Future Washington Exhibitor Resumes Build- ing Program Which Is More Ambi- tious Than Originally Planned The expansion of the Harry M. Cran- dall theatrical enterprises in Washing- ton, D. C, temporarily given pause dur- ing the war and the period of business abnormality that followed the signing of the armistice, has been resumed with a vengeance. Two new building projects are occupy- ing the attention of the Crandall organi- zation. Crandall's Lincoln Theatre, for the exclusive patronage of colored resi- dents, is already in course of construc- tion at the corner of Twelfth and U Streets, Northwest, exactly in the center of the most densely populated colored dis- trict. In addition to this undertaking is the purchase of the Sacred Heart Church property at the corner of Fourteenth Street and Park Road, Northwest, for the largest residential theatre, to cost ap- proximately $500,000. The plans for the new theatre, which •have already been prepared by Reginald W. Geare, the Washington architect, who also designed Crandall's Metropolitan, Knickerbocker and York theatres in the capital, Crandall's Strand in Cumberland, Md., and Crandall's Apollo in Martins- burg, W. Va., call for an auditorium with a seating capacity of 2000 on one floor. The entrance to the theatre will be di- rectly on the corner of Fourteenth Street and Park Road, thus permitting electri- cal announcements visible from both direc- tions on both streets. The lighting sys- tem has been especially devised and exclu- sively designed for the house and the most efficient heating and ventilating plants will, of course, be installed. The most notable innovation connected with the latest Crandall project lies in the novel use to which the sub-street level of the theatre building will be put. The entire area under the auditorium of the theatre will be devoted to billiard, . pool and bowling parlors, which will be oper- ated on distinctly new lines for the en- joyment of both ladies and gentlemen. The success of the new Crandall The- atre is virtually assured by reason of Mr. Crandall's ownership of the Washington franchise of Associated First National Pictures, Inc., and by the power to buy advantageously in the open market. The opening of the new house within two blocks of Crandall's Savoy Theatre will not occasion the abandonment of the Savoy. Both theatres will be operated as individual units in the Crandall chain, and each will display the foremost pic- tures made with full orchestral accompa- niment. The new Crandall enterprise, it is con- fidently believed, will have the effect of appreciably stimulating business activity and propertv values in the section of northwest Washington, of which the cor- ner of Fourteenth Street and Park Road may be said to be the hub. It is pointed out that the opening of Crandall's Knick- erbocker Theatre at Eightheenth Street and Columbia Road, Northwest, inaugur- ated a business development in that local- ity that has not yet run its course. The spread of business in four directions from the Knickerbocker corner has resulted in material advances in property values. Construction work on the ninth Cran- dall theatre in Washington will be begun immediately upon the vacation of the property by the church. While the name of the new playhouse has not been defi- nitely decided upon, it is probable that it will be known as Crandall's Victoria. Crandall's Lincoln Theatre, like the new Fourteenth Street project, will embrace The Guerin Theatre Seating System of New Orleans, La., is placing on the mar- ket, after several years spent in studying the seat problem, its new patented system which, it is claimed, will reduce the cost of seating service in all classes of theatres from $1,500 to $7,000 yearly. Writing from its factory, the Guerin company has this to say of its device: "The Guerin Theatre Seating Systems are devices which indicate by means of an indicator board, placed in an advantageous location, all the vacant seats in the theatre and the exact location of each. The board is studded with small white spots so ar- ranged as to be an exact reproduction of the seating arrangement. When a seat is vacant, the "spot" appears lit; when occu- pied, the "spot" appears dark. This en- ables patrons and ushers to ascertain ex- actly, at a glance, just how many seats are vacant, whether they are in twos, threes, etc., and in just which row located. Indi- vidual lights are not used, but these spots have the same effect. "The larger theatres usually employ about twelve ushers, who receive an aver- age salary of $15 weekly, making an an- nual total of $9,360 paid out in ushers' sal- aries alone. "The Guerin System will greatly elimi- nate ushers, resulting in a saving of $1,500 to $7,000 per year, as less than half the number now used will be required. Elimi- nating most ushers will subsequently elimi- nate a lot of bookkeeping, managing, etc., which under present conditions is neces- sary. "Present conditions require patrons to more than the mere erection of a place of theatrical amusement. The theatre proper will be the handsomest and most commodious house for colored patronage in the capital and will adhere to a first- run policy that has never been possible in the cases of the pitiful little "shooting galleries" into which the colored populace heretofore has been forced. Here, too, will be installed a large symphony orches- tra recruited from the best colored talent in the capital. Over the auditorium will be a mammoth ballroom capable of ac- commodating huge crowds. Crandall's Lincoln Theatre will be un- der the personal management of Rufus J. Byers, the best known, most experienced and most capable colored showman in the District of Columbia. wait in turn and then accept seats given them by the usher, often unsatisfactory. With the Guerin System patrons will not have to wait and then accept any seat, but will, immediately upon entering theatre, have full knowledge of all vacant seats and their exact location, and be able to select and immediately occupy seats. "It serves also as a check on the box- office. The board at all times shows the vacant and occupied seats, enabling the manager or owner at all times to have an approximate check on his box-office. "Day after day theatre patrons pass by a theatre because from the outside they see people standing in the rear of the theatre, i. e., immediately back of the last row. In the great majority of theatres it only requires a few people standing in order to give the theatre the 'ci'owded' effect. Yet, due to darkness, etc., thei-e are always some thirty or forty seats scat- tered throughout the house. People stand- ing in the rear do not know of existing vacancies and stand there — awaiting seats. People from outside about to buy tickets see this and, believing theatre crowded, pass by the house and go to another. "Here is where theatres lose thousands upon thousands each and every year. The- atre owners will appreciate the importance and truth of this statement instantly. "The Guerin System, in this case, will make and earn from $5,000 to $20,000 per year that they are not now taking in. "Most of the material and equipment used in construction of the systems will be standard Western Electric products. This (Continued on page 1066) Guerin Seating System on Market Many Radical Improvements in Seating Arrangements Promised by New Device Now in Manufacture 1064 EXHIBITORS TRADE REVIEW Volume 10. Number 15. Curtain Control From the Booth New Device Designed to Do Away With the Uncertainty of Catching Cues With Curtain A distinct need has existed for a system of curtain control not dependent upon an attendant catching his cue, which is posi- tive, even and certain in its operation, and which permits the curtain to be operated from the projection booth, organ or other convenient point or points in front of the screen. A machine has recently been placed upon the market, after successful operation in practice for several years, by the Auto- matic Devices Co. It is known as the A. D. C. Automatic Curtain Control. It is entirely automatic in its operation. Pressing a button, or turning a switch, causes the curtain to open and the ma- chine to stop automatically when the full opening has been obtained. Pressing the button, or operating the switch again, causes the curtain to close and automati- cally stops the machine as soon as the movement is completed. There is nothing to remember and there is nothing to get out of order. The machine is quick and dependable in its operation. There is no chance of the mechanism jamming. The curtain load is not picked up until the motor has gained full speed. This makes the machine posi- tive in its operation and insures the open- ing and the closing of the curtain occur- ring exactly on time — not a moment too soon, or too late. The machine is connected to the curtain without the use of any special or elabo- rate apparatus. The ends of the_ curtain cords are merely attached to a chain which travels around a sprocket on the machine as shown in the accompanying illustra- tion. The curtain may be controlled from switches located at one or more points in the house and acting entirely indepen- dently of each other. It is the usual cus- tom to locate one of these switches in the projection booth and one at the organ. Either of these swi-tches may be used to control the curtain regardless of the posi- tion in which the other switch may have been left. In cases of emergency the curtain may be operated by hand. A thumb screw is located on the sprocket wheel of the ma- chine to serve as a handle and, at the same time, to disengage the machine from the sprocket when hand operation is em- ployed, thus relieving one of the necessity of "turning over" the machine when oper- ating the curtain by hand. The machine occupies a floor space of 16 x 10 in., and is only 12 in. high. Its compact size permits the use of curtains in theatres having no back stage which, heretofore, have been forced to do with- out curtains because of the lack of space behind the curtain in which to conceal an attendant. The machine consumes very little elec- trical energy, the cost of operation being less than half a cent a day. The small current requirements of this method of control permit the machine to be wired to any convenient lamp socket. Special Music Scores The music for Mary Pickford's "Little Lord Fauntleroy" will be written by Louis Gottschalk, now preparing a synchroniza- tion for Fairbanks' "The Three Mus- keteers," according to an announcement from the United Artists Corporation. Gottschalk has been busy for the past two weeks with the instrumental arrange- ment for the Fairbanks production and will undoubtedly be occupied for at least another fortnight with this task, but be- cause of the fact that the Pickford pic- ture will be released a month later than The Three Musketeers, Gottschalk finds that he will have ample time- in which to handle both productions. As a composer of picture scores, Louis Gottschalk probably has no peer. It is believed that his work for these two big million dollar pictures in itself proves a big attraction. When he produced Franz Lehar's Gypsy Love for Al Woods, and Victor Herbert's Old Dutch for Lew Fields in New York a few years ago, Gottschalk established for himself a firm place in the musical world. And such picture scores as those he did for Broken Blossoms, The Great Love and other Grif- fith specials have served to intensify this position. Ballin's "The Journey's End" Going Big in Many Cities The Journey's End, Hugo Ballin's new- est creation for Hodkinson release which met with such a success when it played the big Capitol Theater, New York, is continu- ing its triumphs in every section of the country. Bookings are pouring into the Home Office at a very great rate and offi- cials of the company declare that practi- cally every key city of importance has played or will play the picture. TTKeith's Theatre.^il^ * jan M^^srufelug B Mai W Reserved Seat Tickets for BIG PICTURES There are a great many really big: productions available today by exhibitors. These are produc- tions that in the past would have been road shows, either not playing- your town or playing the oppo- sition combination house. You can give these special productions the proper presentation right in your own theatre. The secret is RESERVED SEATS "The Birth of a Nation," "Way Down East " "The Four Horsemen," "Over the Hill," "The Old Nest " and many other unusually big pictures must be played with reserved seats. They are too long for a grind show. They must be presented at advanced prices, and be put on in real showmanship manner Are you able to handle the big pictures? The Re- served seat policy will make for success. Advise us your seating capacity and we will be glad to quote you prices and send you samples. KctTire'0" °Ur leaflet "Reserved Seats and Big The *A utomat/cket System Stops Sox Orr/CE Leaks & Losses -Ask Us "About It •Automatic Ticket Selling &. Cash Register Co. IT84- BROADWAY NEW YORK WELDON WILLIAMS & LICK World's Largest Two-Color Reserved Seat Ticket Printers September 10, 1921 BETTER THEATRES AND EQUIPMENT 1065 OUR THEATRE CHAIRS Veneer — Upholstered — Bentwood — Loge Chairs — Box Chairs ARE DURABLE— COMFORTABLE— ELEGANT OUR SERVICE DEPARTMENT We do general repairing on chairs and maintain a modern service department especially equipped to aid exhibitors in selecting and arranging seats. Send us your floor plan for seating layout. TICKET BOOTHS A Large Variety in All Correct Styles DISPLAY FRAMES The Best for the Least Money Representatives Sent Everywhere Write and Avail Yourself of Our Service Stanley Frame Company 729 Seventh Avenue New York City 1066 EXHIBITORS TRADE REVIEW Volume 10. Number 15. Stanley Company Specializing on Chairs We publish a photo of the new Strand Theatre, Plainfield, N. J., as a means of introducing- to exhibitors the Stanley Frame Company, in its new line of en- deavor— theatre seating. The chairs shown in the illustration are handled "by the Stanley Frame Company. When the manufacturers were looking for world-wide distribution, the result of a careful canvass of the field showed that the Stanley Frame Company answered their rigid requirements. Their agents, covering- the entire globe through the main office at 729 Seventh Avenue, New York, were able to give these chairs almost in- stantaneous distribution. Chairs of both the plain veneer and up- holstered types are carried in stock, in all finishes, and are ready for quick delivery. In New York is maintained drafting and service department, which takes care of exhibitors' seating needs, from the archi- tects' plans to the grand opening. As the largest manufacturers of the- atrical lobby displays, the organization has in its employ a corps of designers, art- ists and draftsmen who have studied the needs of the theatrical business, and who are fully competent to advise on matters of layout and design. Mr. Cornicker, president of the Stanley Frame Company, has adopted the same slogan for the seating department that has carried the organization to success in the lobby display line. He says: "The Stanley Frame Company must always give the exhibitor everything that the other fellow can give him, but it must be better goods and at a lower price." A short and, perhaps, as appropriate a slogan, would be "From the street to the seat," typifying the Stanley Frame Company's line of lobby displays and theatre seating in six words. The lobby display department reports several new lines of such design that the Stanley factory has been working night and day for the last few months so as not to disappoint exhibitors waiting for these goods. The seating department reports con- tracts with several of the more important houses now being built all over the coun- try; also contracts have been written for business in England, France and several other foreign countries. A list of the personnel of this company follows: P. H. Wikoff, general sales man- ager, in charge of seating; H. A. Flynn, assistant sales manager, in charge of for- eign and domestic sales; C. W. Klag, gen- eral traveling representative; Joseph Levy, as local representative. Guerin Seating System (Continued from page 1063) will assure theatre owners that there is nothing experimental about the mechanism or parts. "The automatic lifting or raising of the Beats will be accomplished through using the automatic seat raisers manufactured by the American Seating Co. "These systems will be installed in any theatre, new or old; will not necessitate new chairs, as there is merely an attach- ment to each chair. There will be no in- terruption, embarrassment or delay caused in operating the theatre during installa- tions. The system is very simple and can be easily installed. "There will be no lights or other objects on the chairs, as this would blind and bother patrons. Rows will be marked by letters or number on bottom part of frames of chairs. These letters or numbers are of phosphorescent paint, easily read in any dark house. This method of marking the- atre chairs is protected by patents. "The systems will be installed at cost to theatre owners. The owner will pay a 'rental,' being based on number of chairs, location of house — whether suburban or main street — and be at all times calculated to be about ten (10) per cent of what the system will actually earn. It is our inten- tion to place it within easy reach of the smallest as well as the largest houses, which is the reason for the difference in rentals between main street and suburban houses, etc." Cosmopolitan Starts Production on 'Sisters" Production has begun by Cosmopolitan Productions on Sisters, the Kathleen Nor- ris novel which E. Lloyd Sheldon adapted for the screen. Albert Capellani, who directed The Inside of the Cup and The Wild Goose for Cosmopolitan Productions, is directing. Seena Owen plays the leading feminine role. Matt Moore has the leading male part. Gladys Leslie, Joe King, Robert Scnable, Mildred Arden and Tom Guise also have prominent parts. Sisters, which appeared as a serial story in "Good Housekeeping," illustrates that marriage is for better or for worse and can be made for the best. The houses that are equipped with our products had a choice of the whole theatre equipment output of the country — still, their better judgment was toward our equipment. There isn't any mystery about how these shrewd and careful owners and managers arrived at their choice — the purchase was always made on merit. WHAT WE HAVE DONE FOR OTHERS WE CAN DUPLICATE FOR YOU. Shall we mail you a copy of our illustrated bulletin? Chicago Cinema Equipment Company Manufacturers of music standi, reflectors, dissolvers and other equipment. Tripp and Arthington Streets Chicago, HI. 3 World's Largest Exclusive Amusement Ticket Plant ROLL-rooupond-FOLDED TICKETS BEST FOR THE LEAST MONEY WE SPECIALIZE AMUSEMENT TICKETS OF ALL KINDS GUARANTEED CORRECT 352 N. ASHLAND AVENUE QUICKEST DELIVERY CHICAGO, ILLINOIS September 10, 1921 BETTER THEATRES AND EQUIPMENT 1067 ATTENTION! THEATRE OWNERS AND LIVE WIRES! SOMETHING NEW!! (U. S. Patent No. 1,257 and other patents pending) Guerin Vacant- Seat Indicating Systems WHAT IT IS : The Guerin Theatre Seating Systems are devices which indicate by means of an Indicator Board placed in an advan- tageous location, all of the vacant seats and the exact location of each. Seats are indicated on the board by small white "spots.'' When seat is vacant "spot" appears lit; when occupied, "spot" is dark. In this way, patrons and ushers can tell at a glance just how many seats are vacant, whether they are in twos, threes, etc., and in just which row located. (N. B. — Individual lights are not used, but these "spots" have same effect.) WHAT IT WILL DO: 1. SAVE THOUSANDS YEARLY BY REDUCING NUMBER OF USHERS. 2. MEANS SAVING OF THOUSANDS YEARLY BY PROMPTLY FILLING SEATS. WILL ELIMINATE MANY ANNOYANCES AND INCONVENIENCES NOW EXISTING. SAVE TIME AND LABOR FOR THEATRES. PATRONS WILL BE ABLE TO CHOOSE AND OCCUPY SEATS WITHOUT ASSISTANCE AND WITHOUT WAITING. " 3- 4- 5- 6, 7 8 9 10 ii WILL FURNISH SUPER-SERVICE YET UNKNOWN IN THEATRES. THEATRES USING THIS SYSTEM WILL RECEIVE PUBLIC APPROVAL AND THEIR PATRONAGE. INCREASE BOX OFFICE RECEIPTS BY FROM $5,000 to $20,000 YEARLY. ENABLE APPROXIMATE CHECK ON BOX OFFICE AT ALL TIMES FOR THE OWNER. SAFER THEATRES IN CASE OF FIRE OR PANIC. PATRONS WILL NOT HAVE TO CONTINUALLY WALK UP AND DOWN AISLES LOOKING FOR SEATS. (Write for our descriptive free booklet "Handling 1921 Crotvds in a 1950 W ay" outlining the above advantages in detail.) LIVE-WIRE STATE MANAGERS WANTED: For live, capable men, this is really a golden opportunity to get on the ground -floor of a proposition which two years hence will be a gigantic enterprise. This is an opportunity unparalleled in the amusement field. We want good, live wire, real producers in each state — men who can handle other men. This will be worth from $10,000 to $30,000 per year to those who qualify and are accepted. In writing for particulars, state sales experience, how long in amusement field and where, present business, territory desired, whether you are financially interested in theatres, and references. This will be treated absolutely confidential. ONE REAL LIVE EXHIBITOR ONLY!!! THERE IS A BIG SCOOP awaiting the first theatre in each city or town to install this wonderful new system — when we begin installa- tions. Every man, woman and child in your town who realizes what trouble and inconvenience they put up with now in trying to locate vacant seats, will go to this "first theatre" if onlv merely to see WHAT IT IS and HOW IT WORKS! DO YOU REALIZE WHAT THIS MEANS FOR YOU? We have evolved a unique "option plan" which will be allowed to only ONE theatre in each town or city. This option will guarantee the particular house to be the first in its respective city to use this marvelous system, reap the golden harvest sure to follow. These options do not cost one cent and will not be sold under any circumstances. These options place the theatre unde- no obligations whatever and the luckv ones will hang the S. R. O. sign until EVERYBODY IN TOWN WILL HAVE SEEN THIS WONDERFUL SYSTEM OPERATE! Write today for full particulars as to how you can secure this option. Fill the blank below and mail now! Guerin Theatre Seating System, Inc. Suite 903 New Hibernia Bldg., 01 1* New Orleans. La. Date Gentlemen : Kindly send me full particulars and descriptive booklet regard ins your "option plan" and how I can secure same. Name Address THE GUERIN THEATRE SEATING SYSTEM, Inc. General Offices: Suite 903, New Hibernia Bank Bldg. NEW ORLEANS, LA. EXHIBITORS TRADE REVIEW Volume 10. Number 15. PROJECTION SL the ensL From the Bausch & Lomb Research Laboratories Upon this selection depends the size of the image on the screen. Not the lens mounting, nor even the diameter of the lens itself, but its equivalent focal length and distance from the screen determine the size of the image. At a given distance the greater the focal length the smaller will be the image. Shorter focal lengths, therefore, will give large images. Do not make the mistake of selecting lenses of such short focal length that the magnification will be great enough to sacrifice much of the definition and perspective when the observer is near the screen. Brilliant pictures of medium size are far more satisfactory. The projection distance must be meas- ured from the lens to the screen and should be measured on a line directly from the lens to the center of the screen. The machine itself should be stationed as squarely at right angles to the screen as possible; otherwise a distorted or keystone shaped picture will be produced, which cannot be corrected by any combination of lenses. The accompanying table shows the size of image obtained with lenses of different focal lengths at varying distances. Other sizes, focal lengths and distances can be computed as follows: This can be determined by multiplying the difference between the distance from lens to screen and the focal length of the objective, by the width of the aperture Projection Table Showing Size of Screen Images at Different Distances with Lenses of Different Focal Length Size of Picture Aperture 0.906" x 0.6795" Equiv. focus Inches 41) ft.. 50 ft 60 ft. 71 ft. 80 ft. III) fi: 100 ft.. in ft. 120 ft. 130 ft. 140 ft. 150 f*. 4.00* 9.1 6.8 11.3 S.5 13.6 10.2 15.9 11.9 18.1 13.6 20.4 15.3 4.25' 8.5 6.3 10.7 8.0 12.8 ,9.6 14 9 112 17.0 12.8 19.2 14.4 21.3 .16.0 4.50" 8.0 6.0 10.1 7.6 12.1 9.1 14.1 10.6 16.1 12.1 18J 13.6 20.1 15.1 22.2 16.6 .4.75"' 7.6 5.7 •9.5 7.2 11.4 8.6 13.3 10.0 15.3 115 17.2 12.9 19.1 14.3 21.0 15.7 22.9 17.2 5.00" 7.2 5.4 9.1 6.8 10.9 8.2 12.7 9.5 14.5 10.9 16.3 12.2 18.1 13.6 19.9 15.0 21.8 16.3 23.6 17.7 5.25" 6.9 5.1 8.6 6.5 10.4 7.8 12.1 9.1 13.8 10.4 15.5 11.7 17.3 13.0 19.0 14.3 20 7 15.5 22.4 16.8 24.2 18.1 5.50" 6.6 4.9 8.2 6.2 9.9 7.4 11.5 8.7 13.2 9.9 14.8 U.I 16.5 12.4 18.1 13.6 19.8 14.8 21.4 16.1 23.1 17.3 24.7 18.5 5.75" 6.3 4.7 7.9 5.9 9.5 7.1 11.0 8.3 12.6 S.5 14 2 10 6 15.8 11.8 17.3 13.0 18:9 14.2 20.5 15.4 22.1 16.6 23.6 17.7 e.oo" 6.0 4.5 7.5 5.7 91 6.8 10.6 7.9 12.1 9.1 13.6 .10.2 15.1 113 16.6 12.5 18.1 13.6 19.6 14.7 21.1 15.9 22.6 17.0 6.25" 5.8' 4.3 7.2 5.4 8.7 6.5 101 76 11.6 8.7 13.0 9.8 14.5 10.9 16.0 12.0 17.4 13.0 18.8 14.1 20.3 15.; 21.8 16.3 6.50* 7.0 . 5-2 8.4 6.3 9.8 7.3 11.1 8.4 12.5 9.4 13.9 10.5 15.3 11.5 16.7 12.5 18.1 i ; 6 I'l 5 14.6 20.9 15.7 6.75" 6.7 5.0 8.1 6.0 9.4 7.1 10.7 8.4 12.1 9.1 13.4 101 14.8 11.1 16 l 12.1 !M 13 1 18.8 14.1 20.1 15.1 7.00* 6.5 49 7.8 5.8 9.1 6.8 10.3 7.8 11.6 8.7 12.9 9 7 14.2 10.7 15.5 11.7 16.8 12.6 18.1 1.1.0 19.4 14.6 7J0" 6.0 4.5 7.2 5.4 8.5 6/3 6.7 7.3 10.9 8.2 1L' 1 9.1 13.3 10.0 14 5 10.9 15.7 118 H, 11 12.7 18.1 13.6 8.00* 6.8 5.1 7.9 5.9 9.1 6.8 10.2 7.7 11.3 8/5 12.5 9.4 13 0 10.2 14.7 11.0 15.9 11 |i 17.0 12.7 8.50" 6.4 4.8 7.6 5.6 8.5 6.4 9.6 . 7.2 10.7 . 8.0 11.7 8.8 11' s 9.6 13.9 10.4 14.9 11.2 16.0 12.0 8.00" 6.0 ■i i, 7.0 8.1 0.0 6.1 6.8 10.1 7.6 11.1 B 3 12.1 9 1 13.1 i I 14.1 10.6 15.1 11.3 plate, and dividing the product by the local length. Let 1 be the projection distance, 100 ft. (1200 inches) ; s. one side of the film picture aperture; f, the focal length of the lens, 8 inches; then we have the for- mula (in which d is the size of the image) a = s — j Substituting for the letters their known values, we have d = 0/906 (1200 -8L 135 in. = n ft. 3 in. 8 For determining this factor multiply the width of film aperture by the distance from lens to screen and divide the prod- uct by the sum of the width of the image and the width of the film aperture. Thus we have the formula, f ■ . x — d plus s and substituting their values as before, f = 0.906 plus 1200 8 inches. 135 plus 0.906 The focal lengths given in the accom- panying table represent those for which we have developed specific grinding tools and test glasses. Other focal lengths can be made on special order, but at a consider- ably increased price; hence we recommend that the screen margin be adapted to suit a standard focal length, thus assuring prompt delivery and highest quality. By selecting a standard focal length nert longer than that called for in calculation under the formula, only a slight reduc- tion in the size of picture or an increase in the width of screen margin is necessary. BLUMENSTOCK WILL MANAGE SHERIDAN SQ. Beginning September 10th Morton B. Blumenstock, who for the past year has been director of publicity for Edward L. Hyman, at the Mark Strand Brooklyn Theatre, will act as house-manager of the new Sheridan Square Theatre, owned by Mr. Max Spiegel, and situated at 12th Street and Seventh Ave., New York city. Blumenstock made his debut in the fillum world, sixteen years ago, doing boy roles for William Farney at the old Horsley Studios in Bayonne. In 1918, Blumenstock joined the Goldwyn Publicity Shop, and later left to work for C. L. Yearsley at First National. A year ago Hyman engaged him for the Brooklyn Strand. While at that the- atre, Mr. Max Spiegel appointed Blum- enstock to manage the Rialto Theatre in Allentown. It was his work in Allen- town that prompted Mr. Spiegel to ap- point him house-manager of the Sheridan Theatre. With Equipment Dealers Lewis M. Swaab & Son, Philadelphia, dealers in motion picture supplies, report the following sales: Two type S Simplex machines, Superlite screen, ticket chopper, spotlight, two Ft. Wayne compensarcs to the Aldine Theatre, Wilmington, Del. Two type S Simplex machine, Superlite screen,, ticket chopper, spotlight, electric ticket vending machine, A. D. C. automatic cur- tain control, arc controls and G. E. motor generator, to the Ambassador Theatre, Fifty-sixth and Baltimore Avenue, Phila- delphia. Two type S Simplex machines,. Superlite screen, spotlight, ticket chopper,. G. E. motor generator to the Jackson The- atre (to be known as the Stiefel), Sixth- and Jackson streets, Philadelphia. Two Simplex projectors, Superlite screen and other equipment to the Laurel Springs Theatre, Laurel Springs, N. J. A Simplex projector to Mr. Stotesbury for his home in Chestnut Hill. Mr. Stotesbury has a Simplex in his Philadelphia home. Simplex projectors to the Post Exchange, Marine Barracks, Navy Yard. Recognizing the worth of the Simplex, projector, Dryer & Kopald, owners of the Crystal Theatre, Minneapolis, recently in- stalled two of the latest model Simplex Type S projectors in the Crystal replacing projectors of a competitive make, says an announcement from J. George Feinberg, manager of the Teco Products Co., Minne- apolis, Simplex distributors for this terri- tory. "The Crystal is Minneapolis' oldest showhouse, and the fact that it has used one make of a projector for years and then changed its equipment to Simplex, speaks volumes for the superiority of Simplex projectors over all others," said Mr. Fein- berg. Anderson & Johnson, proprietors of the New Penn, Minneapolis, have installed two latest model Simplex projectors. Ten Thousand Dollars Reward will be paid to any person who can prove that B. F. Porter did not sell and install Simplex Machines in the Capitol Theatre at 51st Street and Broadway, New York City. B. F. PORTER, 729 7th Ave., New York September 10, 1921 BETTER THEATRES AND EQUIPMENT 1069 OPERATORS AGAINST NON- THEATRICAL AMUSEMENT Taking the stand that it is unfair to Philadelphia exhibitors to encourage the projection of moving pictures in recrea- tion centers and other unestablished amusement enterprises, Local No. 307, I. A. T. S. E. has quoted prohibitive prices in response to requests that have come to them for the services of operators in con- nection with these shows. Clem Rizzo, business agent for the local, has taken the stand that it is not altogether con- siderate to the exhibitor who provides the operator wtih his living the greater part of the year, or practically all of the year, to encroach upon his business at the season of the year when it is at its lowest ebb. It has been pointed out to societies and organizations that propose giving these shows that the red tape involved in secur- ing permits and providing for booths and the cost of the operators' service would make the proposition so expensive as to be almost prohibitive. BRIGHT IDEAS This Department Offers $5 for the best practical idea submitted. It may concern any part of the theatre. Ideas not deemed suitable for the award will be published unless otherwise requested. Fourth District Convenes The Fourth District of the I. A. T. S. E., comprising the states of Virginia, West Virginia, Delaware, Maryland, Pensyl- vania, New Jersey and the District of Co- lumbia, has had a three-day business con- vention held at Machinists' Hall, Phila- delphia. The convention, which had as its main objective the closer study of local conditions with the idea of bringing them before the National body in a more com- prehensive form, was attended by 173 dele- gates. Lewis Krause, president of Local 307, of Philadelphia, represented the Phil- adelphia operators. James Lempke, of New York, national president, served as presiding officer. Automatic Fire Shutter Lee Millsap, chief projectionist of the Dixie, Princess and Unique Theatres, Mayfieid, Ky., sends the following: Bright Ideas Dept. Here's an idea of my own for an auto- matic fire shutter closer and fire signal. I have used it four years and it is al- ways ready for use. It is very success- ful, absolutely automatic and requires no attention at all. Perhaps theatres in small towns and even large houses in the big cities haven't such a device that will automatically close doors, fire shutters, etc., so the exits may be manned and other requirements met in cass of a film fire, although there may never be as much as a small hole burnt in a film. But in case of fire the opera- tor hasn't time to press a button, run to the phone, or signal in anyway. All he can do is try and save the film and this little device does the rest. Yet it is most inexpensive and always ready for use any minute. Some may have more costly devices but this one when properly adjusted is just as effective and simple. Any projectionist can readily catch the A. SYn.p of F't-fA °ve« ma^a-xin^ C* S(««».*i. Pole rwtTC C- Pool? THAI OKOfS idea and perhaps save many lives and much property. First get a small bell wire shown in diagram. Then cut and place a single pole switch as shown. Take off the knob and fasten a steel rod about 10 inches on the end. Get a weight and with a cord tie it to the end of the rod. Then fasten a cord to a strip of film as shown above machine, then to the shutters, doors, etc. Any number of machines can be used. Only let the strips of film reach to Figure 1 which is the top of the booth. A small transformer may be used instead of bat- teries and the bell or buzzer may be put anywhere that is best. No one will ever notice it even if it's buzzing. Gundlach Projection Lenses do three im- portant things upon which depend the quality of the screen picture. They give fine definition and a picture uniformly sharp from center to margin. They produce a brilliant picture with all the tone gradation and photographic quality of the film. They give the utmost luminosity. Gundlach Projection Lenses by their uni- versal use are recognized as the best lenses obtainable. Send for free booklet of information. .ITS ALL 1 IN THE dfNSi Gundlach-Manhattan Optical Co. 852 Clinton Ave., So., Rochester, N. Y. Simplified System of Accounting for Exhibitors Means that you don't need a college educa- tion or a business school education, or that you must hire an expensive bookkeeper to take charge of your books. You know exactly how you stand finan- cially by a glance any hour, day, week, month or year. Your manager, ticket seller or any member of your family can attend to it in a few minutes each day. For $10.00 we will send this loose leaf system, with complete in- structions READY FOR IMMEDIATE USE to any part of the U. S. ORDER NOW — DON'T WAIT UNTIL YOU SINK IN RED INK! Exhibitors Trade Review 1587 Broadway, N. Y. City 1070 EXHIBITORS TRADE REVIEW Volu me 10. Number 15. Music for the Photoplay Conducted by NORMAN STUCKEY JL J THE design of this department is to diffuse among musicians and exhibitors correct information on all important subjects pertaining to music for the film; to improve the quality of musical interpretation and to raise the stand- ard of music in motion picture theatres. Questions concerning music, suitable instrumentation, queries relating to organs and mechanical players, etc., should be addressed to Music Editor, Exhibitors Trade Review, 1587 Broadway. Galaxy of Weil-Known Musical Directors EMANUEL BAER, RIVOLI, NEW YORK Emanuel Baer, who for the past few years has been Hugo Riesenfeld's chief assistant in preparing the musical scores to motion pictures, assumes to-day the assistant conductorship of the Rivoli orchestra, the organization of fifty musi- cians of which Frederick Stahlberg is the conductor. Mr. Baer's promotion follows close upon the rise of Joseph Littau from assistant conductor at the Rivoli to con- ductor of the Rialto orchestra. Mr. Baer was born in New York and received his musical education in this country. At the age of six he began the study of the piano under Palo Gallico, a fellow student with Hugo Riesenfeld at the Vienna Conservatory. He completed his musical studies under Raphael Josefy and began his professional career as a pianist at the age of 15. When the Rialto theatre was opened, Mr. Baer was its pianist and, on occasions, conducted the Rialto orchestra, but was soon elevated to the post of assistant to Mr. Riesenfeld in the preparation of special photoplay music. When the Missouri Theatre, the most beautiful photoplay theatre in St. Louis, was opened a few months ago, Mr. Rie- senfeld sent Mr. Baer to that city to supervise the music policy of the play- house during its first weeks. Mr. Baer has a remarkable faculty for playing piano music at sight and for that reason was called on to play accompani- ments for aspiring young singers who at- tended auditions at the Riesenfeld thea- tres and could not afford their own pian- ist. In the course of this work — his con- tributions to the young vocalists — he has played accompaniments for fully five thousand singers. He has also played every piece of music which was later heard at the Rialto, Rivoli and Criterion theatres. The entire music program of each of the three theatres has been played by Mr. Baer on the piano so that, in ar- ranging the Drograms with Mr. Riesen- feld, the full musical significance, from the elaborate music setting of a photo- play to the humblest solo, could be har- monized. Well-Known Arranger Otto Langey, composer and arranger of music, was born Oct. 20, 1851, in the small German village of Liechholz. From his earliest childhood his hobby was music and without receiving any musical instruction, he could correctly accompany simple tunes on his home Spinnet. At the age of fifteen he was appren- ticed to the town musician of Sorun, where it was customary to learn to play as many instruments as the master could utilize, to make money out of his schol- ars. After two and a quarter years, young Langey felt he was wasting time and quit. He now entered the army and spent six years in it. His last band- master was G. Goldschmidt in the "King's Grenadiers" Liegintz, which was then a ■ celebrated musical city on account of the long activity there of the then world re- nowned Bilse Orchestra. Here he found ample opportunity to perfect his musical education. In the string orchestra he played first-cello; in the band, trombone. His teacher in harmony, counterpoint, and fugue was W. Fritze, who had stu- died under F. Richter in Leipsic and Marks in Berlin and his progress was so rapid that Goldschmidt wished him to be- come a bandmaster in the army. However, young Langey, tired of mili- tary life, accepted instead the position as first-cellist in the orchestra in the City of Essen. From there to got an offer to Covent Garden Theatre, London, Eng- land. In England, he spent twelve happy years and got married to aa English woman. He played several seasons in the orchestra of Charles Halli, chorusmaster in the newly built Alhambra Theatre, and became a much sought-after pro- fessor, teaching instruments as well as harmony and composition. During that time, Jules Riviere of the firm of Ri- viere and Hawkes took a fancy to some compositions which Langey submitted to him, of which "The Mexican Serenade" became a world success. Then Rieviere induced Langey to write a set of Tutors for twenty instruments which also be- came known in all English speaking coun- tries. Soon after this Mr. Riviere left the firm and it became known as Hawkes & Son, for whom Langey wrote many compositions and arrangements. In 1889 Otto Langey had two offers, one to go as general musical director to Hydrabad, India, the other to travel as solo cellist, with the Boston Symphony Club; he ac- cepted the latter and has since devoted all his knowledge and energies to musical progress in the United States. In 1909, when G. Schirmer, Inc., began the publication of their now famous or- chestra series, G Schirmer's Galaxy of Orchestra Music and Orchestra Miscel- lany, they, in seeking one of sufficient ability and experience to supervise the exacting arranging and editing, chose Mr. Langey from a number of other emi- nent candidates. Under the skillful as- sistance he has loaned the firm, the unique excellence and practicality for which these publications are famous, has been developed to its present high state. Many of those "touches" and points of superi- ority which orchestra musicians, the country over, praise in the "Galaxy" and "Miscellany" are but the reflection of Otto Langey's foresight and genius. He is still vigorously active with G. Schir- mer, Inc., and that company's announce- ment of the novelties for the coming sea- son, which he will help to create, strongly advertises the fact that Langey is now in the zenith of his ability. Brevities The Lyceum SyniDhony Orchestra, with Louis H. Christie as director, is presenting patrons of the Lyceum Theatre in Duluth with exceptionally worth-while programs. Mr. Christie engaged musicians from all sections of the country and presents his players in solo numbers every week. Miss Johanna Grosse, organist at the Nordland Plaza, Cincinnati, for the past fifteen years, will make a visit to Europe this fall. A six-piece orchestra has been engaged to supply the music at the Sterling Theatre in Greeley, Colo. The new College Theatre, Winnipeg, Canada, recently opened, features a new $10,000 organ which was built by Warren & Son, Woodstock, Ontario. The relief fund for the destitute com- poser, Moritz Moszkowski, has now passed the $2,500 mark. Contributions may be sent to Musical America, 501 Fifth Avenue, New York. Cidnee Hamilton, of Cleveland, is now in charge of the organ in the Cabrillo Theatre, San Diego, and his recitals are attracting much attention. The Rialto Theatre, of Oklahoma City, Okla., reports increased attendance since the new Rialto Symphony Orchestra has been installed. THE EDITOR Of This Department Will Be Pleased to Advise Readers on Any Subject Pertaining to Music for the Photo-Play. No Charge — Glad to Serve You. For Better Music THE FOTOPLAYER THE AMERICAN PHOTO PLAYER CO. NEW YORK CITY CHICAGO SAN FRANCISCO 1600 Broadway 64 E. Jackson Blvd. 109 Golden Gate Ave. September 10, 1921 BETTER THEATRES AND EQUIPMENT 1071 Atmosphere" the Background of Profitable Programs To beautiful photography and alluring set- tings must be added appropriate organ or or- chestra music to create that "atmosphere" so vital to successful film offerings. Indifferent music on inadequate instruments has weakened many a picture that otherwise would have gone across big. Exhibitors cannot afford poor music. There are few who cannot possess a Cremona Orches- tra-Organ. It is not only exquisite as a hand- played organ, but it is an orchestra as well. It may be played with or without an operator. A double roll system permits following cue sheets by means of instant changes from a solo roll to a standard player roll. Where can such features be duplicated ? How else can you provide such superior music at so low an overhead? Get the whole Cremona story. It shows the way to increased box office receipts. QAe<^V|ar^e£te Qiano Company, Chicago, 11.SA.. ©rem o xa a ^Theatre, Orchestra' Orcjan 1072 EXHIBITORS TRADE REVIEW Volume 10. Number 15. THE INDUSTRY'S L1VEST MARKET-PLACE Theatres Wanted and For Sale — Construction News — Business Records — Situations Wanted — Help Wanted — New Firms — Equipment Exchange The rate for classified advertising in this section is 4 cents per word, payable in advance. Special rates for long time contracts upon application. NEW THEATRES SAN ANTONIO, TEX.— The Rialto is being wrecked. Contract has been let for the rebuilding at cost of $30,000. SHAMOKIN, PA. —The Chamberlain Amusement Co., Inc., new owners of the Grand Opera House, are reconstructing. Additional balcony supports have been in- stalled and the enire lobby will be im- proved. THIBADAUX, LA.— B. W. Bickett is establishing a new theatre, which, with the Community Theatre, Donaldson, will make a chain of 51 houses that Mr. Bickett and associates operate. BOONEVILLE, ARK.— G e o r g e Ed- wards has opened a new airdome. ALPINE, TEX.— The Big Bend Theatre has been opened, with M. M. Myers, owner, and J. C. Scott, manager. CHICAGO, ILL.— C. W. Schlieckert will build on La Salle Theatre. Cost $650,000. NEW BRITAIN, CONN.— Fred Waltz drawing plans for new house for S. Shu- berg on Main street. To seat 3,000 and will cost $400,000. JERSEY CITY, N. J.— States Theatres Corporation has let contracts for house on Journal Square. PHILADELPHIA, PA.— House to be erected at Nineteenth and Market streets. PHOENIXVILLE, PA.— Davy Levy of Philadelphia drawing plans for house for Coane & Pizor. BROOKLYN, N. Y. — Crescent will be wrecked and new house put up. LOS ANGELES, CALIF.— West Coast Theatres letting contracts for $150,000 house at Sixtieth and Moneta. BROOKLYN, N. Y.— M. Bleendes to hear from equipment manufacturers and dealers on supplies for his two new houses, the State, 1,300 seats, and new theatre and roof garden, 1,500 seats. Can be reached at 773 Willoughby avenue, Brook- lyn, N. Y. NEWTON, MASS.— Desmond & Lord, Boston, drawing plans for community theatre. JERSEY CITY, N. J.— Ray D. Blauvelt, 51 Wall street, N. Y. City, drawing plans for house at 336 Bergen avenue. BALTIMORE, MD.— John J. Carlin will build at Reisterstown Road and Park Cir- cle. BROOKLYN, N. Y.— Republic, to cost one million, will be erected at Grand street extension and S. First street. AMITYVILLE, N. Y. — Thomas Wardle, manager of the Star Theatre in this vil- lage, announces that he has plans under way for the construction of a new theatre on the site of the present one and that building will commence shortly. DETROIT, MICH.— Rivola Theatre Com- pany let contracts on a brick and steel, fireproof theatre on Cadillac Avenue for the Rivola Theatre Company as follows: Artificial stone, the Maul Co.; reinforcing steel, Gabriel Steel Co. Christian W. Brandt is the architect. CHAMBERSBURG, PA.— It is reported that a moving picture concern has rented the room in the Grant Palmer building on South Main Street now occupied by the Black and White store. ROCKVILLE CENTER, N. Y. — An- nouncement is made that Isaac E. Jersey of Brooklyn, and Godfrey H. Heyman of 280 Hempstead Avenue, under the name of the Nassau Amusement Company, have purchased the Langdon estate property on the north side of Observer Street and ex- tending through to the Long Island Rail- road, for the purpose of erecting a theatre to cost $100,000. BROOKLYN, N. Y.— Shampan & Sham- pan filed plans for a two-story fireproof theatre, stores and offices, to be erected on the north side of De Kalb Avenue, 125 feet east of Tompkins Avenue, on plot 150 x 100, to cost $250,000. for the Shkolnick Bros., Inc., owners. CHANGES PALMER, TEX.— J. C. and W. C. Wood have purchased the picture show. SULPHUR, OKLA.— J. C. Sanders and E. E. Jackson have purchased the Star Theatre. EAGLES MERE, PA.— J. A. Haman has opened his Casino Theatre here and will conduct it until the late fall. SHICKSHINNY, PA.— Earl Courtright, owner and manager of the Court Theatre, is remodeling the place. The seating ca- pacity will be enlarged and the entire in- terior as well as the exterior will be made considerably more attractive. SCRANTON, PA.— The Miles Academy, which closed July 9, has reopened with musical comedies and legitimate shows. SCHUYLKILL HAVEN, PA.— The old Grand Opera House on St. Peter Street is being converted into a handsome motion picture house. ENID, OKLA. — Guy Darland and Dr. D. S. Smithhisler have leased the Billings Theatre. YOAKUM, OKLA.— E. T. Peter of Dal- las, Tex., has purchased the Queen, thus adding to his string at Cuero, Victoria and Yorktown. SULPHUR, TEX.— W. E. Roberts has leased the Star Theatre. McALESTER, OKLA.— Charles Thomas has again taken over the Select Theatre. CONWAY, ARK. — Charleton Martin and Harry Adams have taken over the ownership and management of the Ideal. NEWPORT, ARK.— The Sunshine has suspended indefinitely. BLOOMFIELD, IOWA. — Harve Graham has purchased the Wishard Theatre from H. A. Wishard. Several improvements will be made in the building and equipment in the near future. BOISE, IDAHO.— Work started remod- eling the Empress Theatre, between Tenth and Idaho streets, which will be opened early in September by the Motion Picture Theatres Company. The new theatre house will be called the Rialto and will be in charge of R. W. Cort, who up until March was connected with the Majestic Amusement Company. NEW FIRMS OKLAHOMA CITY, OKLA.— Sunset Photo Play Corporation, capital stock $100,000; incorporators, Robert S. Hodgin, joe A. Wassen and Robert B. Cisar, all of Oklahoma City. A site for a studio has been chosen and arrangements completed for western films. BETHLEHEM, PA.— Thomas F. Hei- berber has become manager of the Lo- Renz Theatre, taking the place of L. F. Heiberger and Harold W. Heiberger, who still retain their interest in the Lo-Renz, but who will run the new Kurtz Theatre. WANTED Wanted to buy any quantity of Theatre Seats. Send full description and lowest price for cash. Peerless Enterprises, 729 Sixth Ave., N. Y. C. FOR SALE Movie Theatre; no competition; 7,000 popula- tion; new brick block; stores, offices; $37,500. Joseph Moore, Lebanon, N. H. Open Air Portable Moving Picture Theatre for sale. Everything new, only been used since June 1st. Has three hundred and fifty nice, comfort- able chairs and room for three hundred more. Also a good wood floor; everything complete, with one good machine and screen. Will sell at a bargain, if sold by July 31st or August 15th. Will deliver on train to buyers. Apply Wm. H. Warren, Milford, Delaware. 1044 CAMP ST., NEW ORLEANS. LA. 255 NO. 13- ST., PHILADELPHIA PA. 64- W. RANDOLPH ST.. CHICAGO. ILL. September 10, 1921 MODERN STUDIOS AND LABORATORIES 1073 DEPENDABLE SUNLIGHT DAY AND NIGHT This photograph of Carnegie Hall taken with Sun-Light Arcs shows results obtainable without the use of bank lights- results only obtainable by using Sun-Light Arcs Managers of studios do not have to mass their walls and ceilings with lights when they use "Sun-Light Arcs.'' A battery of two or four, placed well outside the set, will give them more and better photographic light than all the other lights combined. On Locations the same is true. Sun-Light Arc is the dependable light used on all great productions. There isn't one cloudy day in Sun-Light Arc's entire year! SUN-MOTT ARC COIRFOIRATION LONDON, LOS ANGELES 1735 HIGHLAND AVENUE TEL HOLLYWOOD 577876 NEW YORK CITY _ ,,A^,.„„ I6U0 BROADWAY Jf. JUSTICE HAPvMERj TEL. BRYANT 4468-69 PRES — GENERAL MANACER C Gr. NESBITT ^ & FRANK ELLIOT 1* EASTERN SALES MANACER PREgTON R.BAS0ETT WESTERN MANAGER PARIS, MILAN, CHIEF ILLUMINATING ENGINEER SYDNEY, RIO DE JANEIRO, BOMBAY M. SIMONS, CHIEF ENCINEER OF WORKS European, Headquarters: DUNCAN WATSON & CO., 62 Berners Street, London,*Eng.] ] 1074 M EXHIBITORS TRADE REVIEW Volume 10. Number 15. ODERN STUDIOS and Laboratories Sun Light Arcs in Severe Test The ease and convenience with which Sun Light arcs are used to light up vast interiors without hanging banks of lights to interfere with audience or proceedings, was demonstrated this week at the weekly gathering of the Business Builders in Car- negie Hall. The task which confronted J. Justice Harmer and his squad of Sun Light ex- perts was not an easy one, as the officials of the Business Builders wanted light with which to take stills and motion pictures, but without disturbing the vast audience, the speakers and the decorum. Bank lights would not turn the trick. In the first place, Carnegie Hall is as large as the Hippodrome Theatre, and it is im- possible to arrange banks, there being no place from which to suspend them. In the second place, its balconies and gallery are extraordinarily high and deep, and ordinary lights would not penetrate the shadowy recesses. In the third place, the exigencies of the occasion demanded that the lights be switched back and forth from the auditorium to the stage, and vice versa. Sun Light arc met the test with its usual success, causing comment from offi- cials of the Business Builders and the audi- ence. Four Sun Lights were used. Two were placed on the stage, one on the left side of the auditorium, near the stage, and the other on the extreme wing of the rifjht first balcony. This arrangement en- abled the operators to switch from audi- ence to stage at will. The most remote sections of the bal- conies and gallery were searched by the great lights. Carl Nesbitt, in charge of the operators, took special pains to get Sun Light rays into the shadowed places and the results, as shown by the prints which were screened later on in the even- ing showed very plainly that Sun Light had penetrated the darkest spots. The possibilities of Sun Light arc where color photography might be involved was demonstrated when the light was directed into the balconies. A large number of women were seated in the balconies at- tired in the usual summer finery of variegated hues. The colors were brought out with the clearness of sun light, even to pale colors, such as lavender and pink. Faces hidden under large picture hats were clearly defined, more clearly, in fact, than real sun light would have brought them out of the rays. The management of the affair pro- nounced Sun Light a great success. Ince's New Portable Plant Powerful enough to rival the sun, the "Ince Portable Generator," an electrical power plant built in the Thomas H. Ince studio in California to light exterior and night motion picture scenes during the filming of the recent Ince feature, The Cup of Life. The plant supplied sufficient power for 40 twin arc lights. It is mounted on a 3% -ton Mack truck and equipped with a 210 h.p. Seagrave gasoline motor and di- rectly connected to a 100 kilowatt gener- ator. The plant complete and ready for the field weighs seven tons. Its mobility is equal to that of an automobile. Reeve Houck, its designer, is shown explaining its operation to Madge Bellamy, an Ince star in The Cup of Life. Electric Tricks Aplenty in Wallingford Feature The last scene of the Cosmopolitan pro- duction, Get-Rich-Quick Wallingford, based on George M. Cohan's famous stage play, which will be seen soon on the screen, shows the sleepy town of Battlesburg made into a metropolis by the efforts of J. Rufus Wallingford and his associate, "Blackie" Daw. Wallingford and Daw are looking from the terrace of their man- sion down on the city of Battlesburg, with its moving trolley cars, street lamps and fine, electrically lighted dwellings. In order to get the proper effect for this scene in the background it was neces- sary for Cosmopolitan Productions to build a miniature city and light it. When the matter was taken up by Jack Kelly, head of the Cosmopolitan Productions electrical department, with the leading electrical companies that supply material for motion pictures, Mr. Kelly was told that it could not be done. But he had been told that many things electrical could not be done, which later were actually achieved in Cosmopolitan Productions, so he sat down and designed the necessary material himself. Metro Studios Are Working Full Blast Metro Pictures Corporation announced this week that four productions are being made simultaneously on the three stages of its Hollywood studios with another production waiting for space to squeeze in. The five productions contain the most elaborate settings that have been constructed in California in a long time. EVANS' DEVELOPING and PRINTING has kept pace with the rapid strides towards photographic perfection. Now, more than ever, competition demands that you employ the best of service — EVANS' SERVICE of course. EVANS FILM MFG. CO., 416-24 West 216th St., New York City Wad^lT £!Li444 September 10, 1921 MODERN STUDIOS AND LABORATORIES 1075 Over eighty percent of motion pictures are tinted. Heretofore this has meant an extra operation in the laboratory but now Eastman Positive Film WITH TINTED BASE makes tinting unnecessary. And there is no advance in price over regular Eastman Positive Film. It's a new Eastman product but the response from the trade has been general and immediate. Seven colors are now available — amber, blue, green, orange, pink, red and yellow. All Eastman }of vision by making per- ceivable very rapid motions, which by reason of their immense speed are closed to human observation with the naked eye. The frequency of photographing has been brought to 500 pictures per second through the application of the "Time- magnifier." If such operations are car- ried out in normal manner, that is, with a speed of projection of 18 pictures per second, we obtain a slowing down to ap- proximately 30 times the actual time of the photographed event. We therefore take the time, so to say, under the magni- fying glass and, in consequence, the appa- ratus permitting such process is justly called "Time-magnifier." (Zeit-Loupe.) With the time loupe the most varied kind of events have been photographed. Cannon balls in flight, movements of ani- mals and men, physical phenomena (among others, liquid carbonic acid), vacillations of aeroplanes, obstructions to the loading of rapid-firing guns, etc., and the appa- ratus has always proved successful. The Ernemann-Werke are at present working on further improvements, which will make the apparatus a measuring instrument of precision that will fill all possible demands. Of late it has been reported from France that films are there produced in the man- ner of the time-loupe. According to the explanations, which do not give a clear description of the camera, we may surmise that an apparatus of Pathe is in question constructed on the principle of the time- loupe of Lehmann-Ernemann. With re- spect to the frequency obtained, the author says on one place that 2000 pictures were obtained per second (?), and again, 250 pictures in the same period of time. I consider the first statement false, in par- ticular in view of the statement made to me by an eye-witness to the demonstration in Paris, to the effect that motion was not as greatly slowed down in the French film as in the film with the German time- loupe, which by chance showed the same event (the jump of a horse) in 400 pictures per second. A little while ago a high fre- quency apparatus of Pathe Freres has been described, which with the help of a special gripper system is said to obtain a frequency of 250 pictures per second, a number that appears impossible in view of the retention of the jerking feed of the film. It seems that France is reluctant to give information on the operation of these cameras, called "Ultra-Rapid-Cine- matography," because it has been found impossible to obtain actual facts regard- ing the state of these experiments in France. We may conclude from above facts that nowadays the importance of high fre- quency cinematography with the help of optical compensation is generally acknowl- edged. Fig. 6 — Showing the Ernemann Camera with time loupe September 10, 1921 EXHIBITORS TRADE REVIEW 1077 nnimmiininnnii] cehei miniii Em MINI -Illl Illllll ih. .mil TUDIO, NEWS and FREELANCE 'iiiiiiiiiiiiimiiimiimn n i IMIIIIIIIIIIIIIIMIIIIIIIIII ' 1 || 'in i ■ ■ Dim mmnnnnniEn] AMERAMAN'S DIRECTORY 1 1 1 1 1 1 1 I I I ' I I I I I I 1 I I I I I 'I I I ■ 1 I I ' r I i I I ' : • ■ CARL M. BRASHEAR 222 S. Cross St. LITTLE ROCK, ARK. Industrial and News Assignments in Arkansas Solicited. mriuum iimitiniiMHiiii JULIAN BAEZ Consulado, 122 HAVANA, CUBA Solicits Special Assignments anywhere on the Island of Cuba or West Indies. News, Scenics, Educational. F. J. HISCOCK CODY, WYOMING Expert Cameraman. Accepts Assignments Anytime, Anywhere in Wyoming or Montana. RALPH A. WETTSTEIN Freelance Cameraman Toy Bldg. MILWAUKEE, WIS. JEROME A. ERICKSON Camera Club. 833 Market St. SAN FRANCISCO Aerial Photography, Mapmaking and Surveying, Exhi- bition Flying, Stunts and Stunting. Stills and Motion Pictures of Cities and Estates. FEATURE FILM SERVICE 34 W. Church St. ROANOKE, VA. Production and Distribution. Two cameramen always ready to go. HILSINGER Photographer for N. Y. State Departments. COHOES, N. Y. W. U. Teleg. Nine Years' Experience. Own Labora- tory and Lighting Equipment. Territory: Troy, Al- bany, Schenectady and Northern New York. E. R. TRABOLD Rembrandt Studios 20th and Farnam Streets OMAHA, NEBRASKA JOSEPH F. REED 18 Parmelee Ave. Tel., Liberty 6192 I NEW HAVEN, CONN. Pathe Camera. Complete Lighting Equipment, Own | Car, Laboratory. Go anywhere, anytime. GREAT SOUTHERN FILM CORP. 421-423 Fourth Ave. LOUISVILLE, KY. Complete Sudios — Laboratory Cameramen sent anywhere. mtUHmiiiiimiiHiHtiiiiiiimiiiinni 3SO WRIGLEY BLDG. PHONE DOUGLAS 5633 INDUSTRIALS. EOUCATIONALS AND NEWS ASSIGNMENTS. FREE-LANCE CAMERAMEN I can use your scenic film. Get in touch with me at once. PAUL E. EAGLER 542 Chamber of Commerce Bldg. Los Angeles, Calif. -jniiimumiiniiiimiiiiiimiiiii nmiuiiimiiiimimiiimiiiitii ALBERT F. WAITE 38 STERLING PLACE BROOKLYN N. Y. LYMAN WHITLOCK P. O. Box 614 Phone 497 MnskORee, Okla. UNIVERSAL CAMERAS Shooting News and Freelance in Arkansas, Oklahoma and Texas RALPH L. BIDDY 1042 UDELL STREET INDIANAPOLIS INDIANA EXHIBITORS TRADE REVIEW 52 Complete Issues $2.00 Per Year iiiiiMiiuHiimiiiiimiiiiiniiHiiMiiiiiiiMiimmiiiiiinii EDWARD WASKOW 4 RUE D'AGUSSEAU PARIS, FRANCE Cable Address: Edwaskowde American Camera Service for Producers— Flashes and Stills for technical purposes, anywhere in Europe. AEROGRAF PHOTOS CO. Box 349 GREENSBURG, PA. Still and Motion Pictures— Commercial— Domestic— Aerial or Ground. Assignments anywhere. Curtis Machines. k^llllllllllllllllllNlllIU Illllllllllllllllllllllllllllllllllllllll Illlllllinillllllllli DADMUN CO. BOSTON, MASS. Productions Scientific and Educational Films. Studio and Full Equipment for productions ef any size always available. Men Furnished. J. WILLIAM HAZELTON Box 96 CHARLESTON, W. VA. Complete Lighting Equipment Industrial, Educational and News Films. iyiiiiuiiiuiiiiuiuiiiiiiiiuiiiira WORTH YOUR ATTENTION ERE is what some of our readers say about the Camera Depart- ment: 'Am interested in Pell Mitchell's wonder- ful page. Great Stuff." — Richard W. Sears, 3 Austin St., Boston. "The best book I know. Worth double." — H. L. Muller, cameraman, Whitestone Landing, New York City. "We understand that the description of the new High Frequency Camera is beginning in your publication. We are interested. Enclosed find check for subscription." — C. P. Goerz American Optical Co., N. Y. City. When people like this fpllow this depart- ment so closely isn't it about time you joined the happy>family of subscribers? F you are a live cameraman and able to handle news and special work you will find it to your advantage to use a space on this page to announce the fact. Letters from many of the boys who now use this ser- vice are to the effect that it has put many a good dollar in their pockets. If you will say the word, I will write you about the details of the moderate cost. Address : PELL MITCHELL Mgr. Cameraman's Department ji iiiiiiuiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiii mi mi iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinniniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iniiiiiiHiiiiiniinninmniiiniiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiN 1078 EXHIBITORS TRADE REVIEW Volume 10. Number 15. New Long-Shot and Close-Up Idea News comes from Italy that Signor Cirio Luigi Martino has obtained a patent for a device whereby long-shots and close-ups may be dissolved into each other without winding back film or altering the position of the kine. camera. Technical details of the invention are not supplied, so it is rather interesting to guess at them. For instance, the effect might be got by having a long and a short focus lens mounted on the camera front in such a way that they focus together, writes C. N. Bennett in Kine Weekly. Behind each lens there would be placed at an angle of fosty^ve -degrees an optically flat mir- ror from which the silvering had been re- moved by a graduated ruling, the mirrors being arranged with reciprocal sliding movement, so that depression of a lever which slid the silvered portion of one mir- ror behind one lens would simultaneously slide the clear portion of the second mirror behind the other lens. In this way it would be possible to direct the light pencil from either of the two lenses at will upon a cen- tral reflector from which the rays would go to the film in the camera gate. Quite probably Signor Martino has adopted a different way of getting the same result. However he does it, for studio work and for time saving under certain circumstances, the idea ought to be quite a happy one. We are told each lens is fitted with an iris so geared that one iris opens while the other closes. Another thought which comes to us is that, by turning one of the lenses round at right angles to the other, an arrange- ment of this sort might be used in a mo- tion picture studio to take shots of two different sets, dissolving one set in and the other set out at will, without any need of timing, winding back or shifting of the camera tripod legs. Many years ago a British cameraman got "inset" effects in his films by arrang- ing a small reflecting prism to switch in and out of the field of view near the lens front. In this way he could introduce sud- denly negatives of sets arranged at the left-hand side of the camera, while the main portion of the scene was of the main set, fitted up in front of the camera in the usual way. The device was very crude and, beyond serving to enhance the bizarreness of one or two comedy films, was never put to any serious use. At the same time, in this country, a new multiple exposure shutter is shortly to be placed on the market. It is fitted with dual control levers and has a number of variously cut and quickly attachable pai't- masks. The whole thing clamps on the lens tube, or on an extension suitably at- tached to the camera front. From all ac- counts it will accomplish very much the same things which can already be done with the Vinten bef ore-lens trick exposure attachment, but has the advantage that its detachable, interchangeable blades are ready made, in various designs, and match each other accurately, needing no cutting out by the camerman. That this sort of multiple exposure work has become so usual during the past few years may be ascribed in part at least to the greater dependability of our negative film base. Not so long ago it would have been impossible, even with the steadiest of cameras, to get the perfect registration of image in multiple exposure work which is now the rule. In part this present per- fection of the joining up of multiple ex- posures is due to a better understanding of the necessity for a rigid camera support when undertaking this kind of work. But those of us who are familiar with dai'k-room practice must have noticed how every year the coefficient of expansion and contraction of negative base with wetting and drying becomes less and less, and all this helps, however slightly, in the making of a multiple exposure film. Decrease of camera gate tension, due to better design of the intermittent motion, also has a great deal to say toward bringing about good joining up of the edges of part exposures. But, when all is said and done, is it not rather a moot point whether most of the multiple effects are worth the trouble taken in their making? In the days when a chief function of the motion picture was to make the spectator gasp with wonder in asking himself, "How is it done?" the business value of trick effects was unde- niable. In blood and thunder serials of the magic and mystery order, and in comedy stunts, there may still be a call for occa- sional trick work, but in regular dramatic production it is probably open to question whether time is wasted on much of the multiple exposing. CAMERAS We buy, rent and sell motion picture and still cameras, lighting equipment, home projectors, etc. Write us your wants. Seidell, 727 Seventh Avenue, N. Y. C. Where Else Can You Find a Camera Page? i The Wilart Professional Camera Well Known Throughout the World as Best Fitted for Every Photographic Possibility WILL NOW BE SOLD DIRECT TO THE USER At the Net Price of $750 WILART INSTRUMENT COMPANY, INC. NEW ROCHELLE, N. Y. L. CEVAERT & CO. ANTWERP, BELGIUM MANUFACTURERS OF GEVAERT RAW FILM STOCK POSITIVE NEGATIVE COLORED POSITIVE (U. S. PATENTED) UNITED STATES DISTRIBUTOR THE GEVAERT CO. OF AMERICA, Inc. HOOVEN B'L'D'G. 117 W. 46th ST., NEW YORK CITY PHONE BRYANT 401£ They All Read It The best cameramen in the business are regular subscribers to Exhibitors Trade Review. Where do you fit in? This Label on your motion picture camera means that the world's most re- liable motion pict- ure apparatus cor- poration and the most authoritative and trustworthy Individual stand behind its quality. ^Bass Camera Company CHICAGO -U.S. A. NO.BIl.fi o Bass Camera Company, 109 Jio. Dearborn St., Chicago, 111. Dept. 7. P. 8. Get our catalogue No. 5 at once. September 10, 1921 EXHIBITORS TRADE REVIEW 1079 Use This Index of Reviews in Connection with Release Guide Here is a list of pictures which have been reviewed in Exhibitors Trade Review during the past three months. The pictures are listed alphabetically with the date of issu e and the page number of the review. File your copies of Exhibitors Trade Review and get a line on the pictures you have booked by looking them up in the review pages. Title Star Distributor Issue Page "A Divorce of Convenience" (Owen Moore), Selznick July 2 305 "A Kiss in Time" ("Wanda Hawley), Realart June 25 228 "After Your Own Heart" (Tom Mix), Fox Aug. 20 822 "Among Those Present" (Harold Lloyd), Pathe July 23 543 ■"An Unwilling Hero" (Will Rogers), Goldwvn July 23 545 "Appearances" (David Powell), Famous-Lasky July 16 478 "A Private Scandal" (May McAvov), Realart June 25 229 "A Ridin' Romeo" (Tom Mix), Fox July 2 307 "At the End of the World" (Betty Compson), Paramount. Aug. 27 886 "A Voice in the Dark" (All Star), Goldwyn June 18 164 "A Wise Fool" (James Kirkwood), Famous June 11 98 "Beach of Dreams" (Edith Storey), Robertson -Cole May 14 2076 'Beautiful Gambler, The" (Grace Darmond), Universal . .June 11 100 "Behind Masks" (Dorothy Dalton), Paramount July 16 481 "Beyond Price" (Pearl White), Wm. Fox May 28 2203 "Big Game" (May Allison), Metro Aug. 20 823 "Big Town Idea" (Eileen Percy), Fox May 28 2201 "Big Town Round-Up, The" (Tom Mix), Fox July 16 479 "Black Sheep" (Neal Hart). Pinnacle Prod June 4 42 "Blazing Trail, The" (Frank Mavo). Universal May 14 2078 "Blue Fox, The" (Ann Little), Arrow June 4 49 "Bob Hampton of Placer" (James Kirkwood and Wesley Barry), First National Mav 14 2077 "Boys Will Be Boys" (Will Rogers), Goldwvn Mav 28 2206 "Broken Doll, The" (Monte Blue), Associated Producers. June 25 226 "Bronze Bell, The" (Courtenay Foote). Paramount Julv 16 479 "Bucking the Tiger" (Conway Tearle), Lewis J. Selznick. May 21 2136 "Call of Youth, The" (Mary Glynne). Famous-Lasky May 14 2078 "Cappy Ricks" (Thomas Meighan). Paramount Sept. 3 958 "Carnival" (Matheson Lang), United Artists .Julv 9 413 "Charge It" (Clara Kimball Young), Equity June 11 117 "Charming Deceiver. The" (Alice Calhoun), Vita graph . . . July 9 412 "Cheated Love" (Carmel Myers), Universal June 4 18 "Children of the Night" (William Russell), Fox June 25 226 "Closed Doors" (Alice Calhoun) , Vitagraph June 11 97 "Coincidence" (Robert Harron). Metro Mav 28 2203 "Cold Steel" (J. P. McGowan), Robertson-Cole July 2 306 "Colorado Pluck" (William Russell). Fox Mav 14 2076 "Conquering Power, The" (All Star), Metro Aug. 13 755 "Conquest of Canaan. The" (Thomas Meighan), Famous- Lasky July 23 545 "Crazy to Marry" (Fatty Arbuckle), Paramount Aug. 13 754 "Danger Ahead" (Mary Philbin). Universal Sept. 3 961 "Daughter of the Law, A" (Carmel Myers), Universal. . .Aug. 13 758 "Deception" (Helen Porter). Famous-Lasky Apr. 30 19 34 "Desperate Trails" (Harry Carev). Universal July 2 305 "Desperate Youth" (Gladys Walton). Universal Apr. 30 1935 "Devotion" (Hazel Dawn). Associated Producers Julv 16 477 "Disraeli" (George Arliss). United Artists' Corp Sept. 3 959 "Don't Call Me Little Girl" (Marv Miles Minter), Real- art July 9 414 "Don't Neglect Your Wife" (Mabel Julienne Scott). Goldwyn Aug. 6 682 "Dream Street" (Carol Dempster), United Artists May 21 2136 "Ever Since Eve" (Shirley Mason). Fox Sept. 3 959 "Experience" (All-Star). Famous Players Aug. 20 822 "Face of the World" (Barbara Bedford), Hodkinson Julv 30 605 "False Women" (Sheldon Smith), Pandora Prod June 4 49 "Fighting Lover, The" (Frank Mayo), Universal June 18 163 "Fine Feathers" (Claire Whitney) , Metro Aug. 13 756 "Foolish Matrons. The" (Hobart Bosworth), Associated Producers July 2 306 "Galloping Devil, The" (Franklyn Favnum), Canyon. .. .June 11 117 "Get Your Man" (Buck Jones). Fox June 25 227 "Gilded Lies" (Eugene O'Brien), Selznick Mav 28 2207 "God's Country and the Law" (Gladys Leslie), Arrow. ., July 2 329 "Golem. The" (Paul Wegener) July 9 412 "Golden Snare, The" (Lewis S. Stone and Wallace Berry), First National July 23 546 "Good Women" (Rosemary Theby). Robertson-Cole May 28 2205 "Great Moment, The" (Gloria Swanson), Paramount. .. .Aug. 13 757 "Great Reward, The" National Exchanges. Inc June 4 49 "Greater Profit, The" (Edith Storey). Robertson-Cole ... Aug. 6 681 "Greater Than Love" (Louise Glaum), Associated Pro- ducers July 30 605 "Gypsy Blood" (Pola Negri), First National May 21 2134 "Heart Line. The" (Leah Baird), Pathe June 11 99 "Heliotrope" (All Star). Cosmopolitan-Famous Players .. Nov. 27 2703 "Her Sturdy Oak" (Wanda Hawley), Realart Aug. 27 S8S "Highest Bidder, The" (Madge Kennedy), Goldwyn June 11 97 "His Great Sacrifice" (William Farnum), Fox May 7 2012 "Home Stretch, The" (JDouglas MacLean), Paramount ... Mav 14 2079 "Home Stuff" (Viola Dana), Metro June 25 229 "Home Talent" (Ben Turpin), Associated Producers June 25 225 "House That Jazz Built. The" (All Star). Realart Aug. 13 756 "Hurricane Hutch" (Pathe Serial) Aug. 13 754 "I Am Guilty" (Louise GlaurrO, Associated Producers. . . .May 7 2012 "I Do" (Harold Llovd), Asso. Exhibitors-Pathe Aug. 20 "S19 "Idol of the North. The" (Dorothy Dalton), Paramount .. May 2S 2205 "If Women Only Knew" ^Robertson-Cole) Aug. 20 SI 9 "In the Heart of a Fool" (James Kirkwood), First Na- tional June 11 99 "Inner Chamber, The" (Alice Joyce). Vitagraph Aug. 6 683 "Is Life Worth Living" (Eugene O'Brien). Selznick Aug. 27 8S6 "It Can Be Done" (Earle Williams) June IS 165 "J' Accuse" (Sever in Mars). Abel Gance May 28 220S "Journey's End, The" ( Mabel Ballin), Hodkinson Julv 2 307 "Keeping Up with Lizzie" (Enid Bennett), Hodkinson .. .May 21 2134 "Land of Hope. The" (Alice Brady), Realart Aug. 6 6S1 "Last Card, The" (Mav Allison). Metro. June 25 228 "Last Door, The" (Eugene O'Brien), Selznick July 16 4S1 "Lavender and Old Lace" (Marguerite Snow), Pathe.... May 7 2015 Title Star Distributor Issue 'Lessons in Love" (Constance Talmadge), First National. June 18 'Life's Darn Funnv" (Violet Dana), Metro Aug. 6 Little Italy" (Alice Brady), Realart July 30 'Live and Let Live" ( Harriet Hammond) , Robertson-Cole . June 4 'Live Wires" (Johnnie Walker), Fox July 9 'Lost Romance, The" (All Star), Paramount May 21 'Love's Penalty" (Hope Hampton), First National June 4 'Lovetime" (Shirley Mason), Fox July 23 'Lure of Egypt, The" (Claire Adams), Pathe May 7 'Luring Lips" (Edith Roberts), Universal July 30 'Magic Cup, The" (Constance Binney), Realart May 21 'Maid of the West" (Eileen Percy), Fox July 30 'Man of the Forest, The" (Robert McKim), Hodkinson .. May 28 'Man Tamer, The" (Gladys Walton), Universal June 4 'Man Trackers, The" (George Larkin), Universal July 23 'Man Who, The" (Bert Lytell), Metro July 30 'March Hare, The" (Bebe Daniels), Realart Aug. 20 'Midnight Bell. A" (Charles Ray), First National Aug. 2 0 'Money Maniac. The" (Ivo Dawson), Pathe July 30 'Moonlight and Honeysuckle" (Mary Miles Minter), Realart Aug. 27 'Mother Heart, The" (Shirley Mason), Fox June 18 'Mother o' Mine" (Lloyd Hughes), Associated Producers. June 25 'Mystery Road, Th,e" (David Powell), Famous-Lasky .. .Aug. 6 'Nobody" (Jewel Carmen), First National Aug. 6 'Nobody's Kid" (Mae Marsh). Robertson-Cole June 18 'Now or Never" (Harold Lloyd), Associated Exhibitors . June 4 'Old Dad" (Mildred Harris), First National May 14 'Old Nest, The" (Mary Alden), Goldwyn July 16 'One a Minute" (Douglas MacLean), Famous-Lasky. .. .June 18 'Over the Wire" (Alice Lake), Metro July 23 'Peck's Bad Boy" (Jackie Coogan), First National May 7 'Perjury" (William Farnum), Fox Sept. 3 'Pilgrims of the Night." Frothingham-Asso. Producers. .Aug. 20 'Play Square" (All-Star). Fox Sept. 3 'Poor Dear Margaret Kirby" (Elaine Hammerstein) . . . . Apr. 30 'Princess Jones" (Alice Calhoun), Vitagraph July 23 'Reputation" (Priscilla Dean), Universal May 14 Rider of the King Log. The" (Frank Sheridan) June 4 'Road to London, The" (Bryant Washburn), Associated Exhibitors June 11 'Sacred and Profane Love" (Elsie Ferguson), Paramount. Apr. 30 'Salvage" (Pauline Frederick). Robertson-Cole May 28 'Salvation Nell" (Pauline Starke), First National July 9 'Seven Years Bad Luck" (Max Linder), Robertson-Cole . May 21 'Scarab Ring. The" (Alice Joyce). Vitagraph June 4 'Scrambled Wives" (Marguerite Clark), First National .. May 28 'Scrap Iron" (Charles Ray), First National June 11 'Sham" (Ethel Clayton). Famous-Lasky May 2S 'Shame" (Fox Special)- Aug. 13 'Sheltered Daughters" (Justine Johnston) June 4 'Short Skirts" (Gladys Wralton), Universal July 16 'Sign on the Door, The" (Norma Talmadge), First National Julv 30 'Silver Car, The" (Earle Williams) June 18 'Snow Blind" (Russell Simpson), Goldwyn June 4 'Sowing the Wind" (Anita "Stewart), First National. .. .July 9 'Straight from the Shoulder" (Buck Jones), Fox July 2 'Such a Little Queen" (Constance Binney), Realart July 30 'The Blot" (All Star), F. B. Warren Corporation Aug. 27 'Ten Dollar Raise, The" (William V. Mong), Associated Producers May 'The Girl from Nowhere" (Elaine Hammerstein), Selz- nick Sent. 3 'The Hell Diggers" (Wallace Reid), Paramount Sept. 'The Kiss" (Carmel Myers). Universal July 'The Lamplighter" (Shirley Mason), Fox May 'The Match Breaker" (Viola Dana) Sept. "The Struggle" (Franklyn Farnum). Canyon June 'The Wallop" (Harry Carey), Universal May 'There Are No Villains" (Viola Dana), Metro Sept. 'Three Sevens" (Antonio Moreno), Vitagraph Aug. 'Through the Back Door" (Mary Pickford), United Artists May 'Thunder Island" (Edith Roberts), Universal June 'Thunderclap" (Fox-Special) Aug. 'To a Finish" (Buck Jones), Fox Aug. 'Too Much Speed" (Wallace Reid). Famous-Lasky June 'Too Wise Wives" (Claire Windsor). Famous-Lasky. . . . July 'Tradition" (Malcolm Strauss Production) July 'Traveling Salesman. The" (Fattv Arbuckle), Famous... Mav 'Trip to Paradise. A" (Bert Lytell). Metro Aug. 'Two Weeks with Pay" (Bebe Daniels), Realart June Page 161 684 606 20 415 2133 17 544 2014 607 2133 604 2202 17 547 607 823 820 606 885 161 227 682 684 165 18 2079 478 162 547 2013 958 821 957 1933 544 2977 21 101 1931 220S 414 2135 20 2204 101 2202 757 19 480 608 162 19 413 30S 60S 887 2S 2201 960 957 4S0 2014 961 49 2135 960 6S3 2S 2206 25 225 755 SS5 163 477 604 2013 SSS 9S Uncharted Seas" (Alice Lake). Metro May 7 2015 Vanishing Maid." Arrow June 4 49 Virgin Paradise, A" (Pearl White). Fox Aug. 20 S20 Wealth" (Ethel Clayton). Paramount July 9 415 Wedding Bel's" (Constance Talmadge), First National . Aug. 27 8S7 Wet Gold" (Ralnh Ince). Goldwvn Aug. 13 75S What's Worth While" (Claire Windsor). Famous-Lasky . May 2* 2204 'When Lights Are Low" (Sessue Havakawa). Robertson- Cole July 23 546 'White and Unmarried" (Thomas Meighan). Famous. . .June 11 100 ■Who Am I?" (Claire Anderson). Selznick Aug. 20 S21 'Without Benefit of Clergy" (Virginia Brown Faire), Pathe July 2 30S 'Wolves of the North" (Herbert Heyes and Eva Novak). Universal May 2S 2207 'Woman God Changed. The" (Seena Owen). Famous ... .June 4 21 'Women Who Wait" (Marguerite Clayton). Playgoers. . .July 23 543 'Yellow Arm. The" (Juanita Hansen). Pathe-Serial June is 164 1080 EXHIBITORS TRADE REVIEW Volume 10. Number 15. GUIDE TO FEATURE RELEASES AMERICAN FILM CO., INC. (Distributed through Pathe) FLYING A SPECIALS Footage The Valley of Tomorrow (William Russell) . . 6/000* The Week-End (Margarita Fisher) 6,000* A Light Woman (Helen Jerome Eddy) 6,000* The Gamesters (Margarita Fisher and L. C. Shumway) 6,000* The Blue Moon (All Star Cast) 6,000* Their Mutual Child (Margarita Fisher and Nigel Barrie) 6,000* Sunset Jones (Charles Clary and Irene Rich) 5,000 Payment Guaranteed (Margarita Fisher and Capt. Cecil Van Auker) 5,000* ASSOCIATED PHOTOPLAYS, INC. SPENCER PRODUCTIONS The Wolverine (Helen Gibson) 4,921 CLIFF SMITH PRODUCTIONS Western 'Hearts (Art .Staton and Josie Sedgwick) ' 4,711 Crossing Trails (Pete Morrison) 4,539 ASSOCIATED PRODUCERS THOMAS H. INCE PROD. Homespun Folks (Lloyd Hughes-All Star)... 6,000* Lying Lips (House Peters-Florence Vidor) . . 6,000* Mother o' Mine 6,004 Cup of Life 4,932 J. PARKER READ, JR., PROD. The Leopard Woman (Louise Glaum) 7,000* A Thousand to One (Hobart Bosworth) 6,055* Love (Louise Glaum) , 6,000* I Am Guilty (Louise Glaum) 6,312 Greater Than Love 6,000* ALLAN DWAN PROD. The Forbidden Thing (James Kirkwood — All Star) 6,000* A Perfect Crime (Monte Blue) 4,739 A Broken Doll •. . . . 4,594 MAURICE TOURNEUR PROD. The Last of the Mohicans (Barbara Bedford) 6,000* The Foolish Matrons 6,000* MACK SENNETT PROD. A Small Town Idol (Ben Turpin) 5,000 Home Talent 5,000* T. L. FROTHINGHAM The Ten Dollar Raise 6,000* ASSOCIATED EXHIBITORS (Distributed through Pathe) The Riddle Woman (Geraldine Farrar) 6,000 The Devil (George Arliss) 6,000 What Women Will Do (Anna Q. Nilson) . . . 6,000 The Rider of the King Log (Special) 5,000 The Road to London (Bryant Washburn) . . 5,000 HAROLD LLOYD COMEDIES Among Those Present 3,000 Now or Never 3,000 ASSOCIATED PRODUCERS Devotion 5,000* PLAYGOERS PICTURES, INC. The Butterfly Girl 4,485 Women Who Wait 5,424 They Shall Pay 4.288 Home-Keeping Hearts 4,687 The Family Closet 5,557 Discontented Wives 4,590 FAMOUS PLAYERS-LASKY PARAMOUNT PICTURES What Every Woman Knows (Wm. DeMille Super Spec.) 6,675' The Home Stretch (Douglas McLean) 4,512 The Whistle (Wm. S. Hart) 5,359 The City of Silent Men (Thomas Meighan) 6.199 Proxies (Cosmopolitan Prod.) 6,283 Deception (Super Spec. Prod.) 7,799 Oh! Jo! (Dorothy Gish) 4,956 King, Queen, Joker (Sid Chaplin Spec.).... 5,016 Too Wise Wives (Lois Weber Prod.) 5,164 Sacred and Profane Love (Elsie Ferguson).. 5,964 Sentimental Tommy (Super Spec. Prod.).... 7.575 The Traveling Salesman (Fatty Arbuckle) . . . 4,514 The Wild Goose (Cosmopolitan) 6,497 White and Unmarried 4,458 Appearances (Donald Crisp Prod.) 5,336 One a Minute (Douglas McLean) 4,510 The Bronze Bell (Thos. Ince Prod.) 5,507 Sham (Ethel Clayton) 4,888 The Woman God Changed (Seena Owen)... 6,306 A Wise Fool (Geo. H. Melford Prod.) 6,768 Too Much Speed (Wallace Reid) 4,629 Wealth (Ethel Clayton). 5,141 The Mystery Road (Paul Powell) 4,965 Life (Wm. A. Brady Prod.) 4,838 Behind Masks (Dorothy Dalton) 4,147 The Lost Romance (Wm. de Mille Prod.).. 6,443 The Princess of New York (Donald Crisp — British Prod.) 6,287 The Whistle (Wm. S. Hart) 5,359 Passing Thru (Douglas MacLean — Ince Prod.) ...» 4,594 The Conquest of Canaan (Thomas Meighan). 7,015 Crazy to Marry (Roscoe Arbuckle) 4,693 •Approximately. FIRST NATIONAL Footage Passion (Pola Negri— Big Five) 7,000 and 9.00O* The Old Swimmin' Hole (Charles Ray) 5,972 Scrambled Wives (Marguerite Clark) 8,975 The Kid (Charles Chaplin— Big Five) 5,193 Man — Woman — Marriage (Holubar-Phillips — Big Five) 8,975 The Passion Flower (Norma Talmadge) . . . . 6,755 The Oath (R. A. Walsh Special— Big Five) . . 7,806 Jim the Penman (Lionel Barrymore) 6,100 The Girl in the Taxi (Mr. and Mrs. Carter de Haven) 5,420 Sowing the Wind (Anita Stewart— Big Five) 8,000* Lessons in Love (Constance Talmadge) 5,928 Bob Hampton of Placer (Marshall Neilan) . . 7,268 Gypsy Blood (Pola Negri) 5,921 Playthings of Destiny (Anita Stewart) 6,200 Courage (Sidney Franklin) 6,244 The Sky Pilot (Catherine Curtis Prod.) 6,305 Scrap Iron (Charles Ray) 7,500* Peck's Bad Boy (Jackie Coogan) 5,000* Old Dad (Mildred Harris) 6,000* In the Heart of a Fool (Star Cast) 6,723 Golden Snare (James Oliver Curwood) .... 6,084 Stranger Than Fiction (Katherine Mac- Donald) 6,388 Salvation Nell (Pauline Starke) 5,000 The Child Thou Gavest Me (Stahl Prod.)... 6,000* The Sign on the Door (Norma Talmadge) . . 6,000* A Midnight Bell (Charles Ray) 6,000* Nobody (Jewel Carmen) 6,396 FOX FILM CORPORATION SPECIALS Skirts (Special Comedy) 5,000 Blind Wives (All Star Cast) 7,000* While New York Sleeps (All Star Cast) 7,000* If I Were King (William Farnum) 7,000* The White Moll (Pearl White) 7,000* Over the Hill 10,700 A Virgin Paradise 9,000 A Connecticut Yankee in King Arthur's Court 7,600 Thunderclap 6,700 Shame 8,200 Perjury 7,400 WILLIAM FARNUM SERIES The Scuttlers -. 6,000* Drag Harlan 6,000* His Great Sacrifice... 6,000 PEARL WHITE SERIES The Mountain Woman , 5,337* The Thief 6,000* The Tiger's Cub 6,000* Know Your Men 6,315 Beyond Price 5,000 TOM MIX SERIES The Road Demon 4,951 Prairie Trails 6,000* The Texan 6.000* The Untamed 6,000* Hands Off 5,158 A Ridin' Romeo (Tom Mix) 5,000 The Big Town Roundup 5.000 After Your Own Heart 5,000 DUSTIN FARNUM SERIES The Prima! Law 5,000 BUCK JONES SERIES To a Finish 5,000 LOUISE LOVELY SERIES The Little Grey Mouse 6,000 Partners of Fate 5,000 While the Devil Laughs 5,000* WILLIAM RUSSELL SERIES The Challenge of the Law 5,000* The Iron Rider •. 5,000* The Man Who Dared 5,000* The Cheater Reformed 5,250 Bare Knuckles 5.000* Colorado Pluck 4,700 Children of the Night 5.011 Singing River 5,000 The Lady from Longacre 5,000 SHIRLEY MASON SERIES The Lamp Lighter 5,000* Wing Toy 4,585 The Flame of Youth 6,000* Girl of My Heart 6.000 Merely Mary Ann 6,000* The Mother Heart 5,000 Lovetime 5,000 Ever Since Eve 5,000 GEORGE WALSH SERIES From Now On 5,000* The Plunger 5,000* Number. 17 6,000* Dynamite Allen 5,000* 20TH CENTURY BRAND Beware of the Bride (Eileen Percy) 5.000* The Husband Hunter (Eileen Percy) 5,000* While the Devil Laughs (Louise Lovely)... 5,000* Partners of Fate (Louise Lovely) 5,000* Oliver Twist, Jr. (Harold Goodwin) 4,200* The Little Grey Mouse (Louise Lovely) 5,000* "Approximately. Footage Hearts of Youth (Harold Goodwin) 5,000* Get Your Man (Buck Jones).. 5,000 Big Town Ideas (Eileen Percy) 5,000* Straight from the Shoulder (Buck Jones).. 6,000* Maid of the West (Eileen Percy) 4,193 Live Wires (Johnnie Walker & Edna Murphy) 4,290 Play Square (Walker-Murphy) 5,000 Hickville to Broadway (Eileen Percy) .... 5,000 What Love Will Do (Walker-Murphy) 5,000 Little Miss Hawkshaw (Eileen Percy) 5,000 GOLDWYN PICTURES North Wind's Malice (Rex Beach's) 6,725 Stop Thief (Tom Moore) 4,970 Help Yourself (Madge Kennedy) 4,359. Madame X (Pauline Frederick) 6,475 Milestones 5,782 The Highest Bidder (Madge Kennedy) 4,960 Prisoners of Love 5,884 Guile of Women 4,496 Honest Hutch (Will Rogers) 5,349 The Branding Iron (All Star Cast) 6,569 His Own Law 5,947 The Penalty (Lon Chaney) 6,730 Godless Men 6,367 The Great Lover 5,202 Just Out of College (Jack Pickford) 4,779 Roads of Destiny (Pauline Frederick) 4,955 The Concert (All Star Cast) 5,379 Bunty Pulls the Strings 6,255 Hold Your Horses (Tom Moore) 4,610 The Song of the Soul (Vivian Martin) 5,105 A Voice in the Dark 4,255 Earthbound 6,772 What Happened to Rosa (Mabel Normand) . . 4,148 Boys Will Be Boys (Will Rogers) 4,028 Don't Neglect Your Wife 5,574 A Tale of Two Worlds 5,649 A Voice in the Dark (Frank Lloyd Prod.)... 4,255 The Cabinet of Dr. Caligari (Warner Krauss) 5,000* Snowblind (All Star) 5,000 An Unwilling Hero (Will Rogers) 5,000* Made in Heaven (Tom Moore) 4,684* Wet Gold (Williamson Prod.) 6,000* Head Over Heels (Mabel Normand) 5,000* Without Benefit of Clergy 6,0O0* The Old Nest (Mary Alden) 6,000* D. W. GRIFFITH, INC. Way Down East 12,000 W. W. HODKINSON CORP. (Distributing through Pathe) BENJ. B. HAMPTON The Westerner (All Star) 6,000* The Sagebrusher (All Star) 6.000* The Dwelling Place of Light (All Star) 6,568 The Spenders (All Star) 5,693 ZANE GREY PICTURES The U. P. Trail (All Star) 6,030 The Riders of the Dawn (All Star) 6,180 Desert Gold (All Star) 7,000* The Man of the Forest (All Star) 5,880 J. PARKER READ The Brute Master (Hobart Bosworth) 4,643 Love Madness (Louise Glaum) 6,290 Sex (Louise Glaum) 6,208 DIETRICH BECK, INC. The Harvest Moon (Doris Kenyon) 5,480 ARTCO PRODUCTIONS Cynthia-of-the-Minute (Leah Baird) 5,634 ROBERT BRUNTON The Cost of Opportunity (T. Warren Kerri- gan) 4,624 The House of Whispers (J. Warren Kerri- gan) 4,624 The Green Flame (J. Warren Kerrigan) 4,925 NATIONAL PRODUCTIONS The Kentucky Colonel (Joseph J. Dowling) . . 5,965 TOSEPH LEVERING His Temporary Wife (Rubye DeRemer) 5,329 DIAL FILM The Tiger's Coat (Myrtle Stedman) 4,430 King Spruce (Mitchell Lewis) 6,000* LEWIS TRACY The Silent Barrier (Sheldon Lewis) 5,760 IRVIN V. WILLAT PROD. Down Home (All Star) 6,335 Partners of the Tide (All Star) 6,150 Face of the World (Barbara Bedford) 5,800 T. L. FROTHINGHAM PROD. The Broken Gate (Bessie Barriscale) 6,300 The Breaking Point (Bessie Barriscale) 5,700 The Other Woman (All Star Cast) 5,800 HUGO BALLIN PROD. Pagan Love (Rockliffe Fellows and Mabel Ballin) 6,000* East Lynne (Mabel Ballin & Edward Earle) 6,634 The Journey's End (Mabel Ballin and Wynd- ham Standing) 8,000* ROCKETT FILM CORP. The Truant Husband (All Star) 5,000 Keeping Up with Lizzie (Enid Bennett) .... 6,000* RENCO FILM CORP. Lavender and Old Lace (Marguerite Snow).. 5,770 "Approximately. September 10, 1921 EXHIBITORS TRADE REVIEW 1081 GUIDE TO FEATURE RELEASES — Cont'd METRO PICTURES CORP. NAZIMOVA PROD. Footage The Heart of a Child 6,239 Madame Peacock '. 5,428 Billions 5,036 Camille ???? 6,345 The Furnace (W. D. Taylor) 6,882 Soldiers of Fortune (Allan Dwan) 5,911 ""Approximately. STAR PRODUCTIONS Footage All Soul's Eve (Mary Miles Minter) 5,134 The Little Clown (Mary Miles Minter) 5,031 Don't Call Me Little Girl (Mary Miles Minter) 4,212 Moonlight and Honeysuckle (Mary Miles Minter) 4,294 The Snob (Wanda Hawley) 4,015 The Outside Woman (Wanda Hawley) .... 4,225 The House That Jazz Built (Wanda Hawley) 5,225 A Kiss in Time (Wanda Hawley) 4,351 Her Sturdy Oak (Wanda Hawley) 4,590 Oh Lady, Lady (Bebe Daniels) . 4,212 She Couldn't Help It (Bebe Dan'els) 4,423 Ducks and Drakes (Bebe Daniels) 4,876 Two Weeks With Pay (Bebe Daniels) 4,136 The March Hare (Bebe Daniels) 4,413 One Wild Week (Bebe Daniels).. 4,253 Something Different (Constance Binney) . . 4,840 The Magic Cup (Constance Binney) ...... 4,587 Such a Little Queen (Constance Binney).... 4,942 Out of the Chorus (Alice Bra'dy) 4,888 The Land of Hope (Alice Brady) 4,964 Little Italy (Alice Brady) 4,875 Blackbirds (Justine Johnstone) 4,979 The Plaything of Broadway (Justine Tohn- stone) 5.360 Sheltered Daughters (Justine Johnstone) .... 4,895 A Heart to Let (Justine Johnstone) 5,249 A Private Scandal (May McAvoy) 4,363 R.-C. PICTURES PROD. Sting of the Lash (Pauline Frederick) .... 5,450 Shams of Society (Walsh-Fielding Prod.) . . 6,250 A Wife's Awakening (L. J. Gasnier Prod.) . . 6,000* Live ond Let Live (William Christy Cabanne) 5,900 Salvage (Pauline Frederick) 5,980 Cold Steel . . .' 5,645 Black Roses (Sessue Hlayakawa) 5,600 Beach of Dreams 5.005 If Women Only Knew 5,550 Nobody's Kid (Mae Marsh) 4,975 Good Women (Gasnier) 5,713 What's a Wife Worth (Wm. Christy Cabanne) 5,600 See My Lawyer (Christie Comedy Drama) . . 6,035 Mistress of Shenstone (Pauline Frederick).. 5,900 One Man in a Million (George Beban) .... 6,000 Seven Years' Bad Luck (Max Linder) 5,070 The First Born (Sessue Hayakawa) 6,000 The Little 'Fraid Lady (Mae Marsh) 5,600 Kismet (Otis Sk'nner) 9,730 "813" (Arsene Lupin Story) 6,100 The Wonder Man (George Carpentier) .... 6,190 When Lights Are Low (Sessue Hayakawa) 5.810 The Greater Profit (Edith Storey) 4,213 LEWIS J. SELZNICK EXT. ELAINE HAMMERSTEIN STAR SERIES The Daughter Pays 6,294 Pleasure Seekers 5,610 Poor Dear Margaret Kirby 5,000* The Miracle of Manhattan 4,174 The Girl from Nowhere 5,000* EUGENE O'BRIEN STAR SERIES The Wonderful Chance 5,364 Broadway and Home 4,850 World's Apart 5,980 Gilded Lies 4,496 The Last Door 5,000* CONWAY TEARLE STAR SERIES Society Snobs 4,224 Bucking the Tiger 5,533 The Fighter 6,000* OWEN MOORE STAR SERIES The Chicken in the Case 5,261 A Divorce of Convenience 5,000* SPECIAL PRODUCTIONS The Greatest Love (Vera Gordon) 5,520 You Can't K:ll Love (All Star) 5,500 The Highest Law (Ralph Ince) 5,500 The Road of Ambition (Conway Tearle) . . . . 5,000 The Sin That Was Htis (Wm. Faversham) . . . 5,600 Red Foam (Ralph Ince Special) 5,500 Ghosts of Yesterday (Norma Talmadge) . . . . 5,810 SELECT PICTURES S^eds of Vengeance (Bernard Dtirning) 5,000* 1« Servant Question (William Collier) 5,000* just Outside the Door (Edith Hallor) 5,000* REPUBLIC FEATURES Mothers of Men 5,000* Mountain Madness 6,000* The Great Shadow 6.000* Man's Plaything 3,000* UNITED ARTISTS CORP. The Mollycoddle (Douglas Fairbanks) 5,800 Suds (Mary Pickford) 5,000* The Love Flower (D. W. Griffith Prod.) 6,800 The Mark of Zorro (Douglas Fairbanks).... 7,800 The Love Light (Mary Pickford) 7,800 The Nut (Douglas Fairbanks) 5,800 * Approximately. Footage Dream Street 9,400 Through the Back Door (Mary Pickford) 7,000* Carnival (Matheson Lang) 7,000* UNIVERSAL FILM MFG. CO. JEWEL FEATURES Under Crimson Skies (Elmo Lincoln) 6,000* The Breath of the Gods (Tsuru Aoki, Arthur Carew) 6,000* Shipwrecked Among Cannibals 6,000* The Devil's Pass Key (All Star Cast) 7,000* O'nce to Every Woman (Dorothy Phillips).. 6,000* Outside the Law (Priscilla Dean) 6,000* Reputation (Priscilla Dean) 6,500 Foolish Wives (Eric Von Stroheim) 12,000 No Woman Knows 7,000* UNIVERSAL FEATURES The Gilded Dream (Carmel Myers) 4,512 Fixed by George! (Lyons and Moran) 4,173 Honor Bound (Frank Mayo) 4,383 West Is West (Harry Carey) 5,000* R sky Business (Gladys Walton) 4,365 Beautifully Trimmed (Carmel Myers) 5,000* White Youth (Edith Roberts) 4,765 Two Kinds of Love (Special Cast) 4,592 Hearts Up (Harry Carey) 4,403 The Torrent (Eva Novak) ". 4,358 Tiger True (Frank Mayo) 5,000* A Shocking Night (Lyons-Moran) 5,000* The Mad Marriage (Carmel Myers) 4,531 The Fire Cat (Edith Roberts) 4,890 Colorado (Frank Mayo) 5,000* Rich Girl, Poor Girl (Gladys Walton) 5,000* Society Secrets (Eva Novak) 4,795 If Only Tim (Harry Carey) 5,000* All Dolled Up (Gladys Walton) 4,780 The Unknown Wife (Edith Roberts) 4,854 The .Magnificent Brute (Frank Mayo) 4,606 The Smart Sex (Eva Novak) 4,800 The Freeze Out (Harry Carey) 4,336 The Dangerous Moment (Carmel Myers) .... 5,000 Desperate Youth (Gladvs Walton) 4,405 The Wallop (Harrv Carey) 4,539 Wolves of the North (Eva Novak) 5,000* The Big Adventure (Reeves Eason) 4.589 Cheated Love (Carmel Myers) 5,000* The Man Tamer (Gladys Walton) 4,516 The Beautiful Gambler (All Star) 5,000* Reputation (Priscilla Dean) 7,158 The Blazing Trail (Frank Mayo) 5,000* The Fighting Lover (Frank Mayo) 4,040 Thunder Island (Edith Roberts) 4,279 Desperate Trails (Harry Carey) . 4,890 The Kiss (Carmel Myers) 5,000* Short Skirts (Gladys Walton) 5,000* Man Trackers (All Star) - 5,000* Luring Lips (Edith Roberts) 4.263 Danger Ahead (All Star) 5,000* A Daughter of the Law (Carmel Myers).... 5,000* Opened Shutters (Ed;th Roberts). 5,000* The Shark Master (Frank Mayo) 5,000* Action (Hoot Gibson) 5.000* The Rowdy (Gladys Walton) 4,974 Moonlight Follies (Marie Prevost) 5,000* VITAGRAPH, INC. VITAGRAPH SUPER-FEATURES The Courage of Marge O'Doone 6,300 Trumpet Island (All Star Cast) 6,200 Dead Men Tell No Tales (Tom Terris Prod.) 6.200 Black Beauty (Tean Paige and All Star)... 6,900 The Heart of Maryland 6.700 The Son of Wallingford ???? ALICE JOYCE PROD. The Prey 5,640 The Vice of Fools 4,822 Cousin Kate 4,807 Her Lord and Master 5.765 The Scarab Ring 5,598 The Inner Chamber 5,951 CORRINE GRIFFITH PROD. The Whisper Market 4,800 The Broadway Bubble 5.000 It Isn't Being Done This Season 4.300 What's Your Reputation Worth 5,400 Moral Fibre 6.000 The Single Track ???? EARLE WILLIAMS PROD. The Romance Promoters 5,200 Diamonds Adrift ' 4,724 It Can Be Done 4,425 The Silver Car. 5,803 Bring Him In 4.987 Lucky Carson ???? ANTONIO MORENO PROD. Three Sevens 5.000 The Secret of the Hills 4,900 ALICE CALHOUN PROD. Princess Jones 4.S00 The Charming Deceiver 4.600 Closed Doors 4,400 Peggy Puts It Over 4,900 The Matrimonial Web ???? RAINBOW ???? 'Approximately. 1082 EXHIBITORS TRADE REVIEW Volume 10. Number 15. GUIDE TO SHORT SUBJECTS ASSOCIATED PRODUCERS, INC. MACK SENNETT COMEDIES Made in the Kitchen 2 reels She Sighed by the Seaside 2 reels Call a Cop 2 reels BEN TURPIN COMEDIES Love's Outcast 2 reels EDUCATIONAL FILM CORP. OF AMERICA MERMAID COMEDIES The Simp 2 reels April Fool 2 reels High and Dry 2 reels Moonshine 2 reels Holy Smoke 2 reels Bang 2 reels The Greenhorn 2 reels Sunless Sunday 2 reels CHESTER COMEDIES You'll Be S'Prised 2 reels Beat It 2 reels Ladies Pets 2 reels Just In Time 2 reels Ready to Serve 2 reels Snooky's Wild Oats 2 reels Snooky's Blue Sunday 2 reels Snooky's Fresh Heir 2 reels TORCHY COMEDIES Torchy's Millions 2 reels Torchy Turns Cupid 2 reels Torchy's Double Triumph 2 reels Torchy Mixes In 2 reels Torchy's Night Hood 2 reels Torchy's Big Lead 2 reels Crowing Torchy 2 reels Torchy's Promotion 2 reels CHRISTIE COMEDIES A Homespun Hero 2 reels Shuffle the Queens 2 reels Going thru the Rye '. 2 reels Mr. Fatima 2 reels Wedding Blues 2 reels Back from the Front 2 reels Dining Room, Kitchen and Sink 2 reels Movie Mad 2 reels Nobody's Wife 2 reels Hey Rube 2 reels Man Versus Woman 2 reels Scrappily Married 2 reels The Reckless Sex 2 reels Red Hot Love 2 reels Short and Snappy 2 reels Sneakers 2 reels Let Me Explain 2 reels Southern Exposure 2 reels VANITY COMEDIES Take Your Time 1 reel Three Jokers 1 reel Rocking the Boat 1 reel Spooners 1 reeJ Ninety Days or Life 1 reel It's Your Move 1 reel Spiking the Spooks 1 reel GAYETY COMEDIES Dummy Love 1 reel Zero Love 1 reel Money Talks 1 reel Sweet Revenge 1 reel A Handy Husband 1 reel Hero-Pro Tom 1 reel Standing Pat 1 reel Assault and Flattery 1 reel EDUCATIONAL SPECIALS The Race of the Age (Man O' War) 2 reels Art of Diving (Kellerman) 1 reel Babe Ruth — How He Knocks His Home Run 1 reel Valley of Ten Thousand Smokes 1 reel Modern Centaurs 1 reel BRUCE SCENICS BEAUTIFUL Wanderlust 1 reel Solitude 1 reel The Castaway 1 reel By Schooner to Skagway 1 reel Tropical Nights 1 reel The Banana Special 1 reel The Explorers 1 reel The Isle of Desire 1 reel The Business of Camping 1 reel Voices of the Sea 1 reel The Will o' the Wisp 1 reel Water Trails 1 reel The Man Who Always Sat Down 1 reel The Merry Little Put Put 1 reel CHESTER OUTINGS Frozen Thunder 1 reel Iguaiu the Exquisite 1 reel Getting a Polish 1 ">el Swat the Landlord 1 reel There Is No Santa Claus 1 reel Rookeries and Squawkeries 1 reel Crowning King Blizzard 1 reel Frivolous Fijis 1 reel Lost a Yodel 1 reel Pahs and Papas 1 reel Paths of Glory 1 reel Something to Worry About 1 reel Putting Nature Next 1 reel The Worst Was True 1 reel Hitting the High Spots 1 reel The Red Trail's End 1 reel One Peek Was Plenty 1 reel Hitting the Hot Spots 1 reel Jogging Across Sawtooth 1 reel CHESTER SCREENICS Sea Planets — Apartments for Rent 1 reel Fine Feathers — They Forgot the Town 1 reel Out of the Past 1 reel Then Company Came — Art Is Everything.. 1 reel No Hope for the Drys — Silver Silences... 1 reel Sultans of the Sea— Getting a Toe Hold... 1 reel From Deer to Dam 1 reel Buzz-z-z 1 reel Philippine Futurity — An Angle in Idaho... 1 seel New Wine in Old Bottles 1 reel Old Moose Trails 1 reel HUDSON'S BAY TRAVEL SERIES A Tale of the Fur North 1 reel Hides — And Go Seek 1 reel It's a Great Life — If 1 reel An Eskimotion Picture 1 reel WORLD WANDERINGS In Dutch 1 reel South Sea Magic 1 reel MISCELLEANOUS Wilderness Friends 1 reel Golf — Slow Motion 1 reel Dixie 1 reel Kinograms (Two-a-Week) 1 reel FAMOUS PLAYERS-LASKY PARAMOUNT-ARBUCKLE COMEDY ' The Bell Boy 2 reels The Butcher Boy 2 reels Moonshine 2 reels The Cook 2 reels The Sheriff 2 reels A Desert Hero 2 reels PARAMOUNT-BURTON HOLMES TRAVEL PICTURES All Aboard for Brindisi 1 reel Palma de Majorca 1 reel A Little Atlantic 1 reel Modern Aspects of Japan 1 reel Along the Riviera 1 reel Alexandria 1 reel Biskea, the Beautiful 1 reel Present-Day Prague 1 reel A Polynesian Odessey 1 reel The Galata Bridge 1 reel Monte Carlo 1 reel Bazaars of Cairo 1 reel Country Life in Bohemia 1 reel The City of Algiers 1 reel In New Madrid 1 reel Liberated Jerusalem 1 reel Marseilles 1 reel Spanish Children 1 reel In the Rice Fields of Japan 1 reel The Road to the Pyramids , 1 reel Calling on the Sphinx 1 reel In Barcelona 1 reel In Shanghai and Macao 1 reel Spanish Holidays 1 reel Solomon's Temple 1 reel Yoledo and Segovia 1 reel P^RAMOTTNT-BURLINGAME ADVENTURE SCENICS Down the Strand in London 1 reel Winter Sports in St. Moritz 1 reel Kilawea Volcano in Eruption 1 reel The Jungfrau Railroad 1 reel Wildest Wales 1 reel PARAMOUNT-DE HAVEN COMEDIES Kids is Kids 2 reels Spirits 2 reels PARAMOUNT-MACK SENNETT COMEDIES Don't Weaken 2 reels It's a Boy 2 reels His Youthful Fancy 2 reels My Goodness! 2 reels Movie Fans 2 reels Fickle Fancy 2 reels A Fireside Brewer 2 reels Dabbling in Art 2 reels Bungalow Troubles 2 reels On a Summer's Day 2 reels The Unhappy Finish 2 reels Officer Cupid 2 reels Astrav from the Steeraee ' reels PARAMOUNT MAGAZINE Pictionary and Cartoons (weekly) 1 reel PARAMOUNT-POST NATURE PICTURES From a Piscatorial Angle 1 reel The Cloud 1 reel A Setting of Ages 1 reel Indian Summer 1 reel Victory Mountain 1 reel PARAMOUNT VANDENBERGH SERIES Wild Men of Africa 2 reels Jungle Dancers 2 reels The Lion Killers 2 reels Slaying the Hippopotamus 2 reels The Land of the Pygmies 2 reels FIRST NATIONAL EXHIBITORS CHARLES CHAPLIN A Dog's Life 3 reels A Day's Pleasure 2 reels Shoulder Arms 2 reel* Sunny side 2 reels TOONERVILLE TROLLEY The Skipper's Narrow Escape 2 reels The Skipper's Treasure Garden 2 reels Meeting All Trains 2 reels HENRY LEHRMAN COMEDIES The Punch of the Irish 2 reels Twilight Baby 3 reels The Kick in High Life 2 reels Wet and Warmer 2 reels FEDERATED FILM MONTE BANKS COMEDIES A Bedroom Scandal 2 reels A Rare Bird , 2 reels His Naughty Night 2 reels Nearly Married 2 reels FORD EDUCATIONAL WEEKLY January 9 — A Fairyland 1 reel January 16 — The Message 1 reel January 23 — Democracy in Education 1 reel FOX FILM CORPORATION SUNSHINE COMEDIES The Big Secret 2 reels Verse and Worse 2 reels The Simp 2 reels His Fiery Beat 2 reels Roaring Lions on Parade 2 reels His Unlucky Job 2 reels The Baby 2 reels The Slicker 2 reels Pals and Petticoats 2 reels Pretty Lady 2 reels His Noisy Still 2 reels Hold Me Tight 2 reels An Elephant s Nightmare 2 reels Chase Me 2 reels Farmyard Follies 2 reels CLYDE COOK COMEDIES The Jockey 2 reels Kiss Me Quick 2 reels The Huntsman 2 reels All Wrong 2 reels Don't Tickle 2 reels The Guide 2 reels The Sailor 2 reels The Toreador 2 reels AL. ST. JOHN SERIES Small Town Stuff 2 reels The Happy Pest 2 reels MUTT AND JEFF ANIMATED CARTOONS Fliwering 1 reel A Crazy Idea 1 reel Factory to Consumer 1 reel The Ventriloquist 1 reel Doctor Killjoy %.. 1 reel Gum Shoe Work .. .*. . 1 reel The Lion Hunters 1 reel The Glue Factory 1 reel Cold Tea 1 reel The Hypnotist 1 reel The Papoose 1 reel On the Hip 1 reel The Northwoods 1 reel Sherlock, Hawkeshaw & Co 1 reel Darkest Africa 1 reel Not Wedded but a Wife .■ 1 reel Crows and Scarecrows 1 reel Painters Frolic 1 reel The Stampede 1 reel The Tong Sandwich 1 reel Shadowed 1 reel Turkish Bath 1 reel FOX NEWS— (Twice a Week) SERIALS Bride 13 15 Episode* Fantomas 20 Episodes September 10, 1921 EXHIBITORS TRADE REVIEW 1083 GUIDE TO SHORT SUBJECTS— Cont'd GOLDWYN PICTURES CAPITOL COMEDIES Fingers and Pockets 2 reels Love and Rollers 2 reels Hearts and Hammers . ..... 2 reels At It Again 2 reels Professional Ethics 2 reels When Martin Gits Here 2 reels Ged Ap, Napoleon 2 reels You'd Better Get It 2 reels Indigo Sunday 2 reels Why Worry 2 reels Nothing to Think About 2 reels Take It Easy 2 reels EDGAR COMEDIES Edgar Camps Out Edgar the Explorer Edgar's Country Cousin Edgar's Feast Day Get-Rich-Quick Edgar Edgar's Little Saw 2 reels 2 reels 2 reels 2 reels 2 reels 2 reels GOLDWYN-BRAY COMICS Lampoons — Happy Hooligan in "Appollo".. Lampoons — Happy Hooligan in "Cupid's Ad- vice" Lampoons — Happy Hooligan in "Happy Hoolidini" Lampoons — Judge Rummy in "The Prize Dance" Lampoons — Judge Rummy in "Snappy Judgment" Lampoons — Happy Hooligan in "The Black- smith" Lampoons — Happy Hooligan in "A Romance of '76" Lampoons — Judge Rummy in "Why Change Your Husband?" Lampoons — Happy Hooligan in "Doctor Jekyll and Mr. Zip" Lampoons — Judge Rummy in "Bear Facts". -Ha Own" Lampoons — Happy Hooligan in "Roll Your Lampoons — Judge Rummy in "Yes, Dear", s — Hap. . -Judge Rummy Lampoons- Lampoons Pep" . lappy Hooligan in Oil" 'Too Much G OLD WYN-BRAY PICTOGRAPHS Tree-top Concert Singers The Island of the Mist Through the Earth What Is Your Body Worth? , A Paradise for Birds , Venice of the Orient , Action of the Human Heart The Riveter , The Human Voice Seein' Things on the Orinoco , Gypsy Scientists Unshod Soldiers of the King , No. Reg'lar Bird Chemical Inspiration , Safe Combination The City That Never Sleeps , reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel reel INDEPENDENT FILMS ASSN. MAX ROBERTS COMEDIES Why Change Your Mother-in-Law ????? Shimmy Isle ????? Absence Without Leave ????? METRO PICTURES CORP. BUSTER KEATON COMEDIES Convict 13 2 reels One Week 2 reels The Scare Crow 2 reels Neighbors 2 reels The Haunted House 2 reels Hard Luok 2 reels The High Sign 2 reels The Goat 2 reels PATHE EXCHANGE, INC. PATHE NEWS— Wednesdays and Saturdays TOPICS OF THE DAY— Weekly Week of July 24 At the Last Minute (Sky Ranger No. 13)... 2 reels A Nest of Knaves (Yellow Arm No. 6) . . . . 2 reels No. Stop-Over (Snub Pollard) 1 reel The American Badger (Bill 'ST Bob) 1 reel The Flirt (Harold Lloyd Reissue) 1 reel Week of July 31 Liquid Fire (Sky R*nger No. 14) 2 reels In the Dead of Night (Yellow Arm No. 7) . . 2 reels What a Whopper (Snub Pollard) 1 reel All Aboard (Harold Lloyd Reissue) 2/3 reels The Country Mouse & City Mouse (Cartoon) 1 reel Week of Aug. 7 The Last Raid (Skv Ranger No. 15) 2 reels Smuggled Aboard (Yellow Arm No. 8) 2 reels Teaching the Teacher (Pollard) 1 reel The Tip (Harold Lloyd Reissue) 1 reel The Cat and the Canary (Cartoon) 2/3 reels Week of Aug. 14 The Black Ace (Edgar Jones) 2 reels Spot Cash (Pollard) 1 reels Rainbow Island (Harold Lloyd Reissue) ... 1 reel The Fox and the Crow (Cartoon) 2/3 reels Week of Aug. 21 The Water Peril (Yellow Arm No. 10) 2 reels The Secret of Butte Ridge (Tom Santschi) . 2 reels The Mountain Lion (Bob & Bill) 1 reel Name the Day (Pollard) 1 reel Move On (Harold Lloyd Reissue) 1 reel Donkey in the Lion's Skin (Cartoon) 2/3 reels Week of Aug. 28 Pawns of Power (Yellow Arm No. 11) .... 2 reels The Mayor of Misery (Edgir Jones) 2 reels Stop Kidding (Eddie Boland) 1 reel By the Sad Sea Waves (Harold Lloyd Re- issue) 1 reel Mice at War (Cartoon) 2/3 reels Week of Sept. 4 The Price of a Throne (Yellow Arm No. 12) 2 reels The Wolver (Tom Santschi) 2 reels The Jail Bird (Snub Pollard) 1 reel Over the Fence (Harold Lloyd Reissue) ... 1 reel Week of Sept. 11 Behind the Cutain (Yellow Arm No. 13).. 2 reels My Lady O' the Pines (Holman Day).... 2 reels On Their Way (Eddie Boland) 1 reel The Fashionable Fox (Cartoon) % reel Pinched (Harold Lloyd reissued) 1 reel Week of Sept. 18 The False Goddess (Yellow Arm No. 14) . . 2 reels Mother O' Dreams (Tom Santschi) 2 reels The Civet Cat (Bill & Bob) 1 reel The Hermit and the Bear (Cartoon) % reel Late Lodgers (Snub Pollard) 1 reel Bashful (Harold Lloyd reissue) 1 reel Week of Sept. 25 The Miracle (Yellow Arm No. 15) 2 reels The Secret Cipher (Hurricane Hutch No. 1) 3 reels The Chink (Eddie Boland) 1 reel The Hare and the Tortoise (Cartoon) reel Netting the Leopard (Hunting) 1 reel Rough Seas (Gaylord Lloyd) 1 reel Week of Oct. 2 The Cycle Bullet (Hurricane Hutch No. 2) 2 reels Lorraine of the Timberlands (Tom Santschi) 2 reels Gone to the Country (Snub Pollard) 1 reel The Lucky Number (Gaylord Lloyd) 1 reel The Wolf an the Crane (Cartoon) f$ reel PIONEER FILM CORP. THE FACTS AND FOLLIES SERIES Babies in Bearskin 1 reel Call Me Daddy . . . '. 1 reel Down Beside the Seaside 1 reel Knockout Maggie 1 reel Professor Was Right 1 reel Running Romeos 1 reel Two's Company 1 reel Young Ideas 1 reel Luke McLuke's Film-osophy, each reel THE SONNY SERIES, each 2 reels SERIAL The Hope Diamond Mystery 15 Episodes The Mystery Mind 15 Episodes LEWIS J. SELZNICK ENTERPRISES HERBERT KAUFMAN MASTERPIECES PRIZMA COLOR PICTURES WILLIAM J. FLYNN SERIES (Detective Series) 2 reels CHAPLIN CLASSICS SELZNICK NEWS SERIALS The, Whirlwind 15 Episodes The Branded Four 15 Episodes UNIVERSAL FILM MFG. CO. CENTURY COMEDIES Dandy Lions 2 reels Playmates 2 reels A Dollar's Worth (Harry Sweet) 2 reels For Sale 2 reels Pals (Brownie) 2 reels Custard's Last Stand (Zip Monty and Flor- ence Lee) 2 reels Wood Simps 2 reels Society Dogs 2 reels The Smart Alec (Harry Sweet) 2 reels Third Class Mail (Charles Dorety and Peggy Montgomery) 2 reels Stealing Home (Harry Sweet) 2 reels The Whizbug 2 reels Alfalfa Love 2 reels In Again (Harry Sweet) 2 reels The Clean-Up (Peggv Jean & Chas. Dorety) 2 reels Golfing (Brownie & Peggy Jean) 2 reels Hold Your Breath (Charles Dorety) 2 reels Brownie's Little Venus 2 reels High Life (Harry Sweet) 2 reels Week Off (A) (Charles Dorety) 2 reels JEWEL COMEDIES TED RIDER SERIES (Leonard Chapman) The Girl and the Law (No. 2) 2 reels Big Stakes (No. 3) 2 reels When the Devil Laughed (No. 4) 2 reels The Forest Runners (No. 5) 2 reels The Timber Wolf (No. 6) 2 reels Roman Romeos (Lyons-Morgan) 2 reels A Monkey Movie Star 2 reels Robinson's Trousseau (Lee Moran) 2 reels SERIALS The Flaming Disk 18 Episodes The Vanishing Dagger 18 Episodes The Dragon's Net 15 Episodes King of the Circus (Eddie Polo) ...... 18 Episodes The Diamond Queen (Eileen Sedgwick) 18 Episodes The White Horsemen 18 Episodes Do or Die (Eddie Polo) 18 Episodes Terror Trail 18 Episodes Winners of the West (Art Accord) . . 18 Episodes STAR COMEDIES Who Kissed Me? (Dorothy Wolbert) 1 reel Marie Struck 1 reel Oh! Tessie (Dorothy Wolbert) 1 reel The Truck Horse Bandit 1 reel Zulu Love (Eddy Barry) 1 reel A Cheese Romance (Billy Fletcher) 1 reel Rubbing It In (Billy Fletcher) 1 reel Hearts and Flour (Dorothy Wolbert) 1 reel Uneasy Money (Robert Anderson) 1 reel Meet My Husband (Billy Fletcher) 1 reel Rubes and Boobs (Fletcher) 1 reel An Awful Bull (Billy Fletcher) 1 reel The Skylark 1 reel While New York Snores (Billy Fletcher).. 1 reel The Champ (Billy Fletcher) 1 reel A Thousand a Week 1 reel His 111 Luck 1 reel Hiibby Keeps House. 1 reel WESTERN AND RAILROAD DRAMAS The Empty Gun 2 reels The Outlaw (Jack Perrin) 2 reels The Winning Track 2 reels Fighting Blood (Jack Perrin).. 2 reels The Wild, Wild West (Hoot Gibson) 2 reels Stand Up and Fight (Jack Perrin) 2 reels The Heart of Arizona (Eileen Sedgwick) ... 2 reels Bandits Beware (Hoot Gibson) 2 reels The Girl in the Saddle 2 reels The Movie Trail 2 reels The Shadow of Suspicion (Eileen Sedg- wick 2 reels The Man Who Woke Up (Hoot Gibson) 2 reels Beating the Game 2 reels The Valley of Rogues (Jack Perrin) 2 reels The Danger Man (Jack Perrin) 2 reels Range Rivals (W. K. Wilson & Magna Lane) 2 reels Both Barrels (Jack Perrin) 2 reels The Rim of the Desert (Jack Perrin) 2 reels Roaring Waters (George Larkin and Josephine Hill) 2 reels The Cow Puncher's Comeback (Art Acord) 2 reels The Call of the Blood (Art Accord) 2 reels The Fight Within (George Larkin and Josephine Hill) 2 reels INTERNATIONAL NEWS Issued Every Monday and Thursday VITAGRAPH BIG V SPECIAL COMEDIES A Parcel Post Husband 2 reels Fists and Fodder 2 reels Footprints 2 reels He Laughs Last 2 reels Springtime 2 reels The Laundry 2 reels LARRY SEMON COMEDIES School Days 2 reels Solid Concrete 2 reels The Fly Cop 2 reels The Grocery Clerk 2 reels The Stage Hand 2 reels The Suitor 2 reels The Sportsman 2 reels The Hick 2 reels The Rent Collector 2 reels The Bakery 2 reels The Fall Guy 2 reels The Bell Hop 2 reels TIM AUBREY COMEDIES The Nuisance 2 reels The Mysterious Stranger 2 reels The Blizzard 2 reels The Tourist 2 reels The Riot 2 reels The Applicant 2 reels SERIALS Hidden Dangers (Joe Ryan. Jean Paige) 15 Episodes The Veiled Mystery (Antonio Moreno) 15 Episodes The Silent Avenger (William Duncan) 15 Episodes The Purple Raiders Joe Ryan and Elinor Field 15 Episodes Fighting Fate (William Duncan and Edith Johnson) 15 Episodes 1084 EXHIBITORS TRADE REVIEW Volume 10. Number 15. INDEPENDENT FEATURES APEX FILM CO. Footage Out of the Dust (E. K. Lincoln) 6,000* ARROW FILM CORP. A Woman's Man 5,000* A Night of the Pines 5,000* Bachelor Apartments 5,000* Before the White Man 6,000* Bitter Fruit 5,000* The Desert Scorpion 6,000* The Golden Trail 5,000* Love's Protege 5,000* Wolves of the Street 6,000* Penny Philanthropist (Peggy O'Neil and Ralph Morgan) 5,000* Chamber Mystery (Clair Whitney and Earl Metcalf) 5,000* Circumstantial Evidence (Glenn White) 5,000* Wall Street Mystery (Glenn White) 5,000* Unseen Witness (Glenn White) 5,000* Trail of the Cigarette (Glenn White) 5,000* Bromlev Case (Glenn White) 5,000* Sacred Ruby (Glenn White) 5,000* House of Mystery (Glenn White) 5,000* Triple Clue (Glenn White) 5,000* A Man from Nowhere (Jack Hoxie) 5,000* The Way Women Love (Ruby De Remer) . . 5,000* Luxury (Ruby De Remer) 6,000* The Deceiver (Carol Holloway and Jean Her- sholt) 5,000* The Tame Cat (All Star) 5,000* The Man Who Trifled (All Star) 5,000* Daughter of the Don (All Star) 5,000* God's Country and the Law (Gladys Leslie) ASHER PRODUCTIONS Below the Deadline ■. . . 5,000* AYCIE PICTURES CORP. False Women 5,000 Under Western Skies 5,000 AYWON FILM CORP. Evolution of Man 5,000* The Man of Courage 5,000* When Dr. Quackeral Did Hide 5,000* The Woman Above Reproach 5,000* The Lure of the Orient 6,000* On the High Card 5,000 COMMONWEALTH PICTURES CORP. The Hidden Light 5,000 GEORGE H. DAVIS The Heart of the North (Roy Stewart) 5,600 EQUITY PICTURES CORP. Whispering Devils (Conway Tearle) 6,000 Midchannel (Clara Kimball Young) 6,000 Hush (Clara Kimball Young) 6,000 ZIEGFELD CINEMA CORP. The Black Panther's Cub (Florence Reed) . 5,800 EXPORT AND IMPORT Kazan . . . « 6,464 The Mask 6,400 FEDERATED FILM EXCHANGE Bonnie May (Bessie Love) 5,000 Nobody's Girl (Billie Rhodes) 5,000* The Midlander (Bessie Love) 5,000 Hearts and Masks (All Star Cast) 5,200 Good Bad Wife (All Star Cast) 5,000* The Servant in the House (All Star) 5,000 Penny of Top Hill Trail (Bessie Love) 5,000* Dangerous Toys (All Star) 7,000* FIDELITY PICTURES CORP. The Married Virgin (Vera Sisson) 6,000* Frivolous Wives (Kathleen Kirkman) .... 6,000 Love's Flame (Thomas T. Carrigan) 5,000* The Fighting Kentuckians 5,000* THE FILM MARKET, INC. The Supreme Passion 6,000 The Ne'er-Do-Well 7,000 The House Without Children 7,000 The Spoilers 9,000 GAUMONT Husbands and Wives (Vivian Martin) .... 5,300 Temporary Wife 5,400 Fall of a Saint (Josephine Earle) 5,300 Out of the Darkness (Gertrude McCoy) 5,900 Infatuation of Youth 5,400 The Edge of Youth 5,500 Branded (Josephine Earle) 5,200 The Thinker 5,100 In the Clutches of the Hindoo (Serial) 10 Episodes GRAPHIC FILM CORP. Mother Eternal 6,700 HERMAN J. GARFIELD The Parish Priest 5,000* •Approximately. NATIONAL EXCHANGES, INC. Footage Welcome Children 5,000 Shadows of the West (Hedda Nova) 5,000* The Lotus Blossom (Lady Ysen-mei) 6,000* JANS PICTURES, INC. Madonnas and Men "(Super Feature) 6,200 JOAN FILM SALES CORP. She Played and Paid (Fanny Ward) 5,000 Annabel Lee (All Star Cast) 5,000 McGOVERN, ELMER J. The Untamed Woman 5,000* PACIFIC FILM COMPANY The Fatal 30 (Fritzi Ridgeway) 5,000* The Call from the Wild (Frankie Lee and Highland Laddie) 5,000* PINNACLE PRODUCTIONS, INC. Hell's Oasis (Neal Hart) 4,954 Skyfire (Neal Hart) 4,570 Danger Valley (Neal Hart) 5,077 God's Gold (Neal Hart) 4,479 PRODUCERS SECURITY CORP. When Dawn Came 5,900 Diane of Star Hollow 6,000* ROMAYNE SUPERFILM CO. The Toreador (Bull Fight) 3,600 Illusions (All Star Drama) 5,000* Happiness 5,000* TRI-STAR PICTURES CO. Fruits of Passion (Alice Mann & Donald Hall) 5,000 Water Lily (Alice Mann & Donald Hall) . . 5,000 Dazzling Miss Davidson (Marjorie Rambeau) 5,000 How a Woman Loves (Marjorie Rambeau).. 5,000 She Paid (Marjorie Rambeau) 5.000 Mrs. Belfame (Nance O'Neil) 5,000 WESTART PICTURES AL HART SERIES The Cowboy Ace 5,000* Cotton and Cattle 5,000* Flowing Gold 5,000* Rustlers of the Night 5,000* Out of the Clouds 5,000* The Trail to Red Dog 5,000* The Range Pirate 5,000* *Approximately. SHORT SUBJECTS ADVENTURES OF T. S. S. CORP. Adventure of Tarzan (Elmo Lincoln) 15 Episodes ALLIED DISTRIBUTING CORP. Alt & Howell Comedies 12-2 reels Pure and Simple -. 2 reels Liquorish Lips 2 reels ARROW FILM CORP. TEX DETECTIVE SERIES ARROW-HANK MANN COMEDIES One every other week 2 reels BLAZED TRAIL PRODUCTIONS One every other week 2 reels ARROW-NORTHWOOD DRAMAS Looking Up Jim 2 reels In the River 2 reels Three and a Girl 2 reels Raiders of the North 2 reels A Knight of the Pines 2 reels The Man of Brawn 2 reels The Strangers 2 reels Breed of the North 2 reels A Fight for a Soul 2 reels Beloved Brute 2 reels Quicksands 2 reels Border River 2 reels SPOTLIGHT COMEDIES Champion by Chance 2 reels Soap Bubbles 2 reels Her Husband's Flat 2 reels His Wife Jimmy 2 reels ARDATH XLNT COMEDIES Wild Women and Tame Men 2 reels The Village Grocer 2 reels Homer Joins the Force 2 reels SERIALS Thunderbolt Jack (Tack Hoxie) 15 Episodes AYCIE PICTURES CORP. SUCCESS SERIES— 15 Westerns. .. (each) 2 reels AYWON FILM CORP. HARRY CAREY — 15 Westerns (each) 2 reels JOY COMEDIES— 6 (each) 2 reels FRANKLIN FARNUM— 12 Westerns. ... 2 reels HELEN HOLMES— 22 Railroad Dramas... 2 reels MARY PICKFORD REVIVALS 2 reels C. B. C. FILM SALES STAR RANCH WESTERNS (Bi-Monthly) 2 reels SCREEN SNAPSHOTS (Bi-Monthly) 1 reel CELEBRATED PLAYERS GUMP (One Reel Each) ' CELEBRATED COMEDIES (One Reel Each) DOMINANT PICTURES, INC. WESTERN STAR DRAMAS (Two Reels) FEDERATED FILM EXCHANGE MONTY BANKS COMEDIES Nearly Married 2 reels Kidnapper's Revenge 2 reels A Bedroom Scandal 2 reels Where Is My Wife? 2 reels His First Honeymoon 2 reels Bride and Gloom 2 reels In and Out 2 reels His Dizzy Day 2 reels HALLROOM BOY COMEDIES False Roomers 2 reels Their Dizzy Finish 2 reels Circus Heroes 2 reels FORD WEEKLY SERIAL Miracles of the Jungle 15 Episodes FILM MARKET, INC. Jimmy Callahan 12-2 reels GAUMONT COMPANY NEWS (every Tuesday) GRAPHIC (every Friday) SERIALS In the Clutches of the Hindoo (19,089 feet) 10 Episodes HERALD PRODUCTIONS, INC. MACK SWAIN COMEDIES Moonlight Knight 2 reels Full of Spirit 2 reels See America First 2 reels HORIZON PICTURES, INC. Norma Talmadge Reissues (fourteen) each 2 reels PINNACLE COMEDIES Razzin' the Jazz 2 reels Why Change Your Mother-in-law 2 reels Nation's Dream 2 reels Shimmy Isle 2 reels ' KINETO CO. OF AMERICA (Released through National Exchange') Kineto Review (The Living Book of Knowl- edge). (See issue of May 28 for First Series). SECOND SERIES Was Darwin Right? 1 reel Bonnie Scotland 1 reel Birds of Crags and Marshes 1 reel Village Life in Switzerland 1 reel Peculiar Pets 1 reel Combating the Elements 1 reel Dexterity and Mimicry of Insects 1 reel Primitive Life in Tennessee 1 reel Bear Hunting in California 1 reel Paris the Beautiful 1 reel A Naturalist's Paradise 1 reel Morocco the Mysterious 1 reel Let's See the Animals 1 reel CHARLES URBAN'S MOVIE CHATS (Released through State Rights Exchange) Wonders of the World (2 serials) First Series from No. 1 to No. 26.. (each) 1 reel Second Series from No. 27 to No. 52. (each) 1 reel LEVY, HARRY, ENTERPRISES ELECTRICITY— ITS DEVELOPMENT NATIONAL EXCHANGES, INC. The Great Reward (Burston Serial).. 5 Episodes KING COLE COMEDIES (Bobby Burns) RAINBOW COMEDIES (Edna Shipman and John KINETO REVIEWS (Chas. Urban) One Reel, issued weekly. PACIFIC FILM COMPANY WHITE CAP COMEDIES Featuring George Ovev ( Once-a-week) . . . . 1 reel NEWSPAPER STORIES Featuring Irene Hunt (Two-a-month) .... 2 reels VERNON DENT COMEDIES One-a-week 1 reel JACOB WILK Lee Kid Comedies (2 reels each) REELCRAFT PICTURES BILLY FRANEY COMEDIES (One Reel Each) MATTY ROUBERT (Romance of Youth) ROYAL COMEDIES (Two Reels Each) BUD AND HIS BUDDIES (One Reel Each) PARAGON COMEDIES (One Reel Each) ALT & HOWELL COMEDIES Marked Women (each) 2 reels REELCRAFT SCENICS (One Reel Each) ALADDIN COMEDIES (One Reel Each) MIRTH COMEDIES (Two Reels Each) ELAINE HAMMERSTE1N The Star Without a Failure — has achieved suc- cess more rapidly I than any other artist known to motion pictures. Her biggest season is just ahead. As the First of MISS HAMMERSTEIN'S 1921-22 Star Series Lewis J. Selznick Presents "HANDCUFFS OR KISSES" From THOMAS EDGELOW'S Unusual Story Permission Young'sr Magazine Directed by George Archainbaud EXHIBITORS REVI M. P. T. O. A. Committee Meets Zukor THE following statement was issued on Thursday, September 8, by the M. P. T. O. A. sub- committee which is handling the negotiations with Adolph Zukor: "Determination of the procedure to be followed in the meetings between the committee of the Motion Picture Theatre Owners of America and Adolph Zukor, president of the Famous Players-Lasky Corporation, was taken up when the conferences were resumed September 8 in Mr. Zukor's office. "In view of the charges made last week by the Federal Trade Commission against Famous Players-Lasky and the eleven other respondents, Mr. Zukor told the M. P. T. O. A. committee that his lawyers had advised against continuing the negotiations as they had been conducted before. "He made it very clear that he was anxious to adjust every claim brought by the M. P. T. O. A., but that he could not, on the advice of counsel, go on with the conferences if publicity were to be given them in the trade press. "President Cohen stated that he wanted the trade press present, but in view of Mr. Zukor's continued fair attitude toward the committee he wished to do nothing that would jeopardize the negotiations. "Mr. Cohen added that the committee felt that representatives of Exhibitors Trade Review particularly should be in attendance at all meetings between the committee and Mr. Zukor. "Mr. Zukor rejoined that he personally wanted the trade press present, but that he would have to rely on the advice of his lawyers. "It was finally decided that Mr. Zukor, through Mr. Ludvigh, would furnish to Mr. Cohen in writing the Famous Players-Lasky version of the different complaints which the committee had presented; and that Senator James J. Walker, as counsel for the M. P. T. O. A., and Elek J. Ludvigh, counsel for Mr. Zukor and Famous Players-Lasky. would get together and decide upon the procedure to be followed in future meetings. This decision, Mr. Cohen added, would have to be submitted to the entire committee for their approval. "Mr. Cohen stated that he would also attend the conference between Senator Walker and Mr. Ludvigh. "Senator Walker went to Washington Wednesday night, September 7, with Colonel H. B. V arner, of North Carolina, and M. J. O'Toole, of Scranton, Pa., for a conference with members of the Senate Finance Committee regarding taxation legislation. It was expected that Senator Walker would be back in New York the end of the week, when the conference with Mr. Ludvigh would take place. "Present at the conference in Mr. Zukor's office were Samuel I. Berman, of New York City; R. F. Woodhull, president of the Motion Picture Theatre Owners of New Jersey, and A. J. Moeller, general manager of the M. P. T. O. A. Messrs. Cohen, Woodhull and Berman constitute the sub- committee which is now handling the negotiations with Mr. Zukor. "Eugene Zukor and Henry Salisbury, of Famous Players-Lasky, were also present at the conference." / 1086 EXHIBITORS TRADE REVIEW Volume 10- Number 16- Full Text of the Complaint in Govern Lasky Corporation and the [Editor's Note. — A summary of the Government's charges appeared in last week's issue. Because of the vital importance of the case, we print the complete text of the complaint herewith.] UNITED STATES OF AMERICA BEFORE FEDERAL TRADE COMMISSION, SS. At a regular session of the Federal Trade Commission, held at its office in the City of Washington, D. C, on the 30th day of August, A. D. 1921. PRESENT: Huston Thompson, Chairman; Nelson B. Gas- kill, Jno. Garland Pollard, Victor Murdock, John F. Nugent, Federal Trade Commission vs. Famous Players-Lasky Corporation, The Stanley Company of America, Stanley Booking Corporation, Black New England Theatres, Inc., Southern Enterprises, Inc., Saenger Amusement Company, Adolphe Zukor, Jesse L. Lasky, Jules Mastbaum, Alfred S. Black, Stephen A. Lynch, Ernest V. Richards, Jr., Commissioners. DOCKET NO. 835. Complaint in the matter of the alleged violation of Section 5 of an Act of Congress ap- proved September 26, 1914, and of Section 7 of an Act of Congress approved October 15, 1914. I. The Federal Trade Commission having reason to believe from a preliminary in- vestigation made by it, that the Famous Players-Lasky Corporation, The Stanley Company of America, Stanley Booking Corporation, Black New England Thea- tres, Inc., Southern Enterprises, Inc., Saenger Amusement Company, Adolphe Zukor, Jesse L. Lasky, Jules Mastbaum, Alfred S. Black, Stephen A. Lynch and Ernest V. Richards, Jr., hereinafter re- ferred to as respondents, have been and are using unfair methods of competition in commerce in violation of the provisions of Section 5 of an Act of Congress, ap- proved September 26, 1914, entitled, "An Act to create a Federal Trade Commis- sion, to define its powers and duties, and for other purposes," and it appearing that a proceeding by it in respect thereof would be to the interest of the public, is- sues this complaint stating its charges in that respect on information and belief as follows : Paragraph One: That the respon- dent, Famous Players-Lasky Corporation, is a corporation organized July 19, 1916, under and by virtue of the laws of the State of New York, with its principal office and place of business located in the City and State of New York, and with branch offices in 28 of the principal cities of the United States, and in foreign countries, and is now, and ever since its organization has been, engaged in the business of producing, leasing, distribut- ing and exhibiting motion picture films throughout the United States and foreign countries in direct competition with other persons, firms, copartnerships and cor- porations similarly engaged, and the re- spondent, Adolphe Zukor, is now, and ever since its organization has been, the presi- dent of said corporation and its direct- ing personality, and the respondent, Jesse L. Lasky, is now. and ever since its or- ganization has been, vice-president of said corporation. Paragraph Two: That in the conduct of its business the respondent, Famous Players-Lasky Corporation, owns and op- erates studios located in the City of Holly- wood, State of California, and m the City of New York, State of New York, where it makes and produces motion picture films by photographing scenes which when projected by a machine upon a screen, depict what are known as motion pictures, and in the making of these films respondent employs numerous actors and actresses, who are assembled from (lif- erent States of the United States, and causes great quantities of unexposed cel- luloid film and a large quantity of scenery, paraphernalia, costumes and similar stage properties to be moved and transported from different States in and to such studios where the same are used in the production of the motion picture films; that said respondent, from its prin- cipal office in New York City, makes and enters into contracts of lease for the ex- hibition of such films with exhibitors throughout the United States and foreign countries, by correspondence and through traveling salesmen and its branch offices, and as the films are produced they are moved and transported from the studios to such branch offices or exchanges and from there to theatres located in all the principal cities and towns of the United States and foreign countries, where they are displayed and exhibited to the public, after which they are moved and dis- tributed to other theatres in different States and countries for exhibition; that more than 30,000 films are so moved and distributed every week by this respondent, and there is continuously, and has been at all times herein mentioned, a constant current of trade and commerce in such motion picture films between and among the several States of the United States and foreign countries, and more particu- larly from different States of the United States through other States in and to the City and State of New York, and the City of Hollywood, State of California, and therefrom through, in and to other States of the United States and foreign countries. Paragraph Three: That in the calendar year last past there were approximately 18,000 theatres exhibiting motion pictures in the various cities, towns and commun- ities of the United States, in which about 20,000,000 people every day spent about $4,000,000 in cash to see exhibitions and motion pictures. That in the motion pic- ture industry these theatres are known as first-run and second-run and third-run or repeat houses, the first-run theatres being those in which the initial presentation of a film is given in a certain territory or locality, and the re- peat theatres being those in which the film is thereafter exhibited, and about 50 per cent of the revenue from any given film is derived from the first-run show- ings within six months from the date of its release, and the remaining revenue from repeat runs in other theatres extend- ing over a period of two or three years. An exhibitor is one who owns, controls, manages or directs the theatre or place in which the pictures are displayed to the public, and the "booking" of a picture is the making of the contract between the producer or distributor of a motion picture film and the exhibitor for the leas- ing of the same, and the picture is "re- leased" when it has been finally perfected and placed in the hands of the distribut- ing agencies for public exhibition. Paragraph Four: That in order to bring the motion picture films to the ex- hibitors, producers have established throughout the country what are known as exchanges, which are the agencies or offices which directly negotiate, and place the motion picture films with the exhibi- tors. That these exchanges are located in the principal or dominant cities or towns in the various sales districts, from which points service is given to smaller towns throughout the neighboring terri- tory, and all business between exhibitors and producers, is conducted by or through the exchanges, and these cities thereby become the keystone around which all ac- tivities in that district center, and have become and are known in the trade as "key cities," and the successful booking or leasing of a motion picture film in a given territory or districts depends en- tirely upon its showing in the Key City, as exhibitors in adjacent territory are largely governed in booking a motion picture film by the result of its showing in the key city, and in order to assure the successful booking of a film in a given territory, it must first have a proper showing in the key city; and there are 38 key cities in the United States which are well knowTi and recognized as such in the industry, to-wit: Boston, Massachu- setts; Providence, Rhode Island; Buffalo, New York; Rochester, New York; New York, New York; Newark, New Jersey; Philadelphia, Pennsylvania; Baltimore, Maryland; Washington, District of Co- lumbia; Richmond. Virginia; Pittsburgh, Pennsylvania; Cleveland, Ohio; Colum- bus, Ohio; Atlanta, Georgia; New Or- leans, Louisiana; Memphis, Tennessee; Nashville, Tennessee; Louisville, Ken- tucky; Indianapolis, Indiana; St. Louis, Missouri; Chicago, Illinois; Milwaukee, Wisconsin ; Detroit, Michigan ; Minneap- olis, Minnesota; St. Paul, Minnesota; Des Moines, Iowa; Omaha, Nebraska; Kansas City, Kansas; Oklahoma City, September 17, 1921 EXHIBITORS TRADE REVIEW 1087 ment Action Against Famous Players- Eleven Other Respondents Oklahoma; Fort Worth, Texas; Dallas, Texas; Denver, Colorado; Salt Lake City, Utah; Spokane, Washington; Portland, Oregon; San Francisco, California, and Los Angeles, California. Paragraph Five: That in the year 1916, the motion picture industry was composed of three units, to-wit: pro- ducers, distributors and exhibitors, none of which were affiliated with the others. That the leading producing concerns in the industry were Bosworth, Inc., in- corporated July 31, 1913, under the laws of the State oT California, with a capital stock of $10,000, of which $8,000 was issued, and producing 12 feature photo- plays per annum; Jesse L. Lasky Feature Play Company, Inc., incorporated Novem- ber 24, 1913, under the laws of the State of New York, with an authorized capital stock of $50,000, which was increased to $500,000 on June 10, 1914, of which $448,- 200 was actually issued, such corporation being organized and controlled by Jesse L. Lasky, Samuel Goldfish and Arthur S. Friend, and producing 36 feature photo- plays per annum and maintaining a studio at Hollywood, California, and Famous Players Film Company, incorporated un- der the laws of the State of Maine, on May 6, 1915, with an authorized capital stock of $2,500,000 all issued, and a ma- jority of the same being owned by the respondent, Adolphe Zukor, and producing 48 feature photoplays per annum and maintaining a studio in New York city. That these three corporations were en- gaged in producing, leasing and distribut- ing motion picture films generally in com- merce similar to that of Famous Players- Lasky Corporation, respondent herein, and in competition with each other and these three corporations had among their employes the most prominent and most popular motion picture actors and actresses and the most efficient and skill- ful directors then known in the industry and there was a greater demand for the motion picture films produced by these three corporations than for those of other producers. Paragraph Six: That the respondents, Famous Players - Lasky Corporation, Adolphe Zukor and Jesse L. Lasky, com- bined and conspired together and with each other to secure control of and mon- opolize the motion picture industry and to restrain, restrict and suppress compe- tition in interstate commerce in motion picture films, and in pursuance thereof acquired in the year 1916, through the respondent, Famous Players-Lasky Cor- poration, the whole of the stock and share capital of Bosworth, Inc., Jesse L. Lasky Feature Play Company, Inc., and Famous Players Film Company, corporations en- gaged in interstate commerce as afore- said, and caused all of their physical assets to be transferred to the respon- dent, Famous Players-Lasky Corporation, and the corporations to be dissolved and to cease doing business; that said respon- dent, Famous Players-Lasky Corporation, ever since the time of such acquisitions has owned and still does own the whole of the stock, share capital and assets of said Bosworth, Inc., Jesse L. Lasky Feature Play Company, Inc., and Famous Players Film Company, and the effect of the ac- quisitions of such stock, share capital and assets, and the use of the same, has been and is to eliminate competition between such corporations and to restrain such commerce as aforesaid +v>voughout the States of the United States and the Dis- trict of Columbia, and to tend to create a monopoly in such commerce in the mo- tion picture industry. Paragraph Seven: That prior to the incorporation of the respondent, Famous Players-Lasky Corporation, in July, 1916, Bosworth, Inc., Jesse L. Lasky Feature Play Company, Inc., and Famous Players Film Company released and distributed all the motion picture films produced by them through Paramount Pictures Corpo- ration, a New York corporation organized May 9, 1914, engaged in leasing, distribut- ing and causing to be transported from, through and into the various states of the United States to the lessees thereof motion picture films, in competition with other persons, firms and corporations similarly engaged. That said Paramount Pictures Corporation was engaged in dis- tributing 104 motion picture films an- nually, 96 of which were obtained under and by the terms of agreements made and entered into with said Bosworth, Inc., Jesse L. Lasky Feature Play Company, Inc., and Famous Players Film Company under date of March 1, 1915, whereby said Paramount Pictures Corporation was given the exclusive right for a term of 25 years to distribute all the motion picture films produced by these corporations. That said Paramount Pictures Corporation was then the only distributing agency having facilities for nation-wide distribution, and in so distributing such films all advertis- ing in connection therewith was done by the Paramount Pictures Corporation and its trade-mark name of "Paramount Pic- tures" was featured and became well known and established among exhibitors and the motion picture theatre public. That in distributing these films for first- run exhibitions said Paramount Pictures Corporation pursued a plan known in the industry as "closed bookings" whereby these Paramount Pictures were leased to the exhibitors upon the condition, agree- ment or understanding that they would lease the entire 104 pictures and would not lease or exhibit the pictures of any competitor of said Paramount Pictures Corporation, and no exhibitor could lease a single first-run, but as to second and third runs a different policy was pursued, in that exhibitors, not under contract with the Paramount Pictures Corporation could, and did, contract for any one film or pic- ture they desired, and while there was no competition among said Bosworth, Inc., Jesse L. Lasky Feature Play Company, Inc., and Famous Players Film Company for the leasing of films for first runs, there was free, open and active competition for the second and third runs or repeats. Paragraph Eight: That at the time of its organization in 1916, the respon- dent, Famous Players-Lasky Corporation, had in its employ many actors and ac- tresses who had become well and favor- ably known to the public, and whose pop- ularity was such that they were known in the industry as "stars," and whose pic- tures were in great demand by exhibitors throughout the United States and were leased and distributed by the Paramount Pictures Corporation, and shown and ex- hibited as "Paramount Pictures" as afore- said. That the respondent, Famous Play- ers-Lasky Corporation, in furtherance of the conspiracy and combination described in Paragraph Six hereof, in 1916 bv and through its president, Adolphe Zukor, sought to acquire the whole of the stock and share capital of said Paramount Pic- tures Corporation, but failing so to do, and for the purpose of evading the afore- said contracts of March 1, 1915, in- corporated the Artcraft Pictures Corpora- tion on July 29, 1916, under the laws of the State of New York, with 20,000 shares of capital stock without nominal or par value, to engage in leasing and distribut- ing and causing to be transported from, through and into various states of the United States to the lessees thereof mo- tion picture films in competition with said Paramount Pictures Corporation, and as the contracts with certain of these stars expired they were not re-engaged by the respondent, Famous Players-Lasky Corporation, but said respondent and Adolphe Zukor caused to be organized cer- tain new corporations which they financed and owned or controlled, and caused or induced these stars to make service con- tracts with such newly formed corpora- tions, and further caused such newly formed corporations to enter into con- tracts with said Artcraft Pictures Cor- poration whereby all the motion picture films depicting these stars were leased and distributed exclusively by and through said Artcraft Pictures Corpora- tion instead of through said Paramount Pictures Corporation. That said Artcraft Pictures Corporation established ex- changes in practically all of the principal cities of the United States in direct competition with those of said Paramount Pictures Corporation, whereupon the stockholders of said Paramount Pictures Corporation became desirous of dispos- ing of their holdings therein on account of the threatened impairment of the value of the same through the loss of the pic- tures depicting these stars, and there- after, to-wit: in the year 1916, the re- spondent, Famous Players-Lasky Cor- poration, acquired the whole of the stock and share capital of said Paramount Pic- tures Corporation and caused all of its assets to be transferred to said respon- dent, Famous Players-Lasky Corporation, and ever since the time of such acquisition said respondent has owned and still does own the whole of the stock, share capital and assets of the said Paramount Pictures Corporation, and the effect of the acquisi- tion of such stock, share capital and assets and the use of the same has been and is to eliminate competition _ in in- terstate commerce between the said Art- craft Pictures Corporation and said Para- mount Pictures Corporation, and to re- strain such commerce throughout the States of the United States and the Dis- trict of Columbia, and to tend to create a monopoly in interstate commerce in the motion picture industry. That after such acquisition as aforesaid, said Paramount Pictures Corporation and said Artcraft Pictures Corporation ceased to function and were dissolved and the respondent, Famous Players-Lasky Corporation, in addition to producing motion picture films thereupon entered into the business of leasing and distributing such films di- rectly to distributors without employing the medium of any distributing agency, and advertised and held out to the trade and general public such films as "Para- mount-Artcraft Pictures" and "Para- mount Pictures." Paragraph Nine: That after the re- spondent, Famous PlQyers-Lasky Cor- poration, had acquired the producing com- panies, Bosworth, Inc;., Jesse L. Lasky 1088 EXHIBITORS TRADE REVIEW Volume 10- Number 16- Hearing On Famous Players Feature Play Company, Inc., and Famous Players Film Company and the distribut- ing agency of Paramount Pictures Cor- poration as aforesaid, and in pursuance of the conspiracy and combination to se- cure control of and monopolize the motion picture industry and to restrain, restrict and suppress competition in commeice in motion picture films, it inaugurated a policy of affiliating with it certain inde- pendent producers whose productions were of such duality and popularity that they were in great demand with the trade and motion picture theatre-going public. That such independent producers main- tain and operate studios of their own wherein they produce motion picture films but by contract and agreement such films are leased and distributed by and through the respondent, Famous Players-Lasky Corporation, in the same manner as those of its own production and are advertised and displayed to exhibitors and the pub- lic as Paramount-Artcraft Pictures and Paramount Pictures, and said respondent by such agreements controls all the terms and conditions of the leasing and dis- tributing of such affiliated producers. That among those who produce indepen- dently of the respondent, Famous Play- ers-Lasky Corporation, but who are affiliated with it in leasing and distribut- ing their productions as aforesaid have been and are Thomas H. Ince, Mack Sen- nett, The Cosmopolitan Productions, May- flower Productions, George Fitzmaurice's Productions, Sidney Chaplin Productions, Lois Weber Productions, William D. Taylor's Productions, George Milford's Productions, William A. Brady's Produc- tions, all of whom produce motion picture films depicting actors and actresses who are prominently before, and well known to, the public, and all of whose pictures are produced in the United States, and in addition thereto, said respondent leases and distributes motion picture films pro- duced in various foreign countries, among which are the Donald Crisp Productions, made in England, and a certain film de- picting a picture called "Deception," which was made in Germany, and has contracts for leasing, distributing and ex- hibiting the productions of numerous well-known German producers. Paragraph Ten : That on May 28, 1919, and in accordance with the conspiracy and combination described in Paragraph Six hereof, the respondents, Famous Players-Lasky Corporation, Adolphe Zukor and Jesse L. Lasky, caused to be incor- porated under the laws of the State of Delaware, the Realart Pictures Corpora- tion with a capital stock of 10,000 shares without nominal or par value of which 5,000 shares have been issued and are all owned by Famous Players-Lasky Corporation, with its principal offices in the City of New York, State of New York; that said corporation is engaged in pro- ducing, leasing and distributing motion picture films in commerce throughout the United States, similar to that of the re- spondent Famous Players-Lasky Cor- poration, and produces motion picture films depicting certain well known and prominent motion picture actresses. That the respondents, Famous Players-Lasky Corporation, Adolphe Zukor and Jesse L. Lasky, caused said Realart Pictures Corporation to open and maintain offices, exchanges and a selling- organization wholly separate and distinct from that of Famous Players-Lasky Corporation and concealed such respondents' owner- ship of, and control over, said Realart Pictures Corporation and held the same out to the trade and general public as wholly independent and not affiliated or connected in any way with, or controlled by, said respondents, and said Realart i-'ictures Corporation so advertised and field itself out generally to exh. biters throughout the United States, and many exhibitors who did not desire or wish to lease or exhibit any motion picture nlms produced by said Famous Players-Lasky Corporation or Jesse L. Lasky or Adolphe Zukor or any of their affiliations, leased and exhibited to the public the motion pic- ture films produced by said Realart Pic- tures Corporation, in the belief that the same were not made or produced or con- trolled by the respondents Famous Play- ers-Lasky Corporation or Jesse L. Lasky or Adolphe Zukor. Paragraph Eleven : That the respon- dent, Famous Players-Lasky Corpora- tion, now leases and distributes, through its own productions and those affiliated with it as aforesaid, motion picture films which depict a majority of the actors and actresses in the United States whose histrionic ability and popularity are such that the pictures in which they are depicted are in great demand by exhibitors and the public and has in its employ a ma- jority of the well known directors of mo- tion picture plays. Paragraph Twelve: That having thus combined and consolidated the business of producing and distributing motion pic- ture films in commerce by the acquisitions of Bosworth, Inc., Jesse L. Lasky Fea- ture Play Company, Inc., Famous Players Film Company and Paramount Pictures Corporation, and having affiliated with it independent producers as aforesaid re- spondents Famous Players-Lasky Corpora- tion, Jesse L. Lasky and Adolphe Zukor, in pursuance of the conspiracy and com- bination described in Paragraph Six here- of, in the year, 1919, entered into a com- prehensive program of extending the Fa- mous Players-Lasky Corporation's ac- tivities by the acquisitions of theatres or interests therein, particularly in the Key Cities, for the exhibition of motion pic- ture films produced or controlled by them. That in pursuance of this program, the respondents. Famous Players-Lasky Cor- poration, Jesse L. Lasky and Adolphe Zukor, combined and conspired together and with Black New England Theatres. Inc., and Alfred S. Black, its president, to secure control of the distribution and exhibition of motion pictures in the States of Maine, New Hampshire, Vermont and Massachusetts, and, as a result of such conspiracy and combination, Famous Players-Lasky Corporation acauired 50 per cent of the stock of Black New Eng- land Theatres, Inc., a corporation or- ganized under the laws of the State of Delaware, and which now owns and con- trols more than 60 theatres located in the principal cities and towns of Maine, New Hampshire, Vermont and Massachusetts ; and in acquiring" these theatres it has coerced and intimidated, and has attempted to coerce and intimidate theatre owners into selling their theatres by threats of erecting competing houses and of inter- fering with their film service, and by in- terfering with their film service and caus- ing the cancellation of contracts therefor, and by other means, and in all these thea- tres Paramount Pictures and Paramount- Artcraft Pictures are either shown ex- clusively or are given a preference over others, and independent producers are either entirely excluded from the territory or can only lease their films at a loss or upon undesirable conditions. That in fur- ther pursuance of said program said re- spondents combined and conspired to- gether and with the Stanley Company of America, a corporation organized and ex- isting under the laws of the State of Del- aware, and owning or controlling an in- terest in more than 57 theatres located in the principal cities and towns of eastern Pennsylvania and western New Jersey and Delaware, and Stanley Booking Cor- poration, a corporation organized and ex- isting under the laws of the State of New- York and all of whose stock is owned by aforesaid The Stanley Company of America, and which corporation has con- tracts with more than irZ theatre owners in this territory for the exclusive book- ing of motion pictures for their theatres, and Jules Mastbaum, president of the Stanley Company of America, to secure control of the motion picture industry, in eastern Pennsylvania, western New Jer- sey and Delaware, and in furtherance of said conspiracy and combination Famous Players-Lasky Corporation procured a $2,000,000 interest in the Stanley Com- pany of America and Adolphe Zukor be- came a director of said company, and the Stanley Company of America acquired 15,000 shares of the common stock of the respondent, Famous Players-Lasky Cor- poration, and as a result of this conspiracy and combination Paramount Pictures and Paramount-Artcraft Pictures are either shown exclusively or are given a pref- erence over others in these theatres, and well known independent producers are either entirely excluded from this terri- tory or can only lease their films at a loss, or upon undesirable conditions, and in acquiring these theatres the Stanley Company of America and Stanley Book- ing Corporation have coerced and intimi- dated, and have attempted to coerce and intimidate theatre owners into selling their theatres, or into giving aforesaid respondents exclusive rights to book mo- tion pictures for their theatres, by threats of erecting competing houses and of in- terfering with their film service, and by interfering with their film service and causing cancellation of the contracts therefor, and by other means. That in still further pursuance of said program said respondents combined and conspired together with Stephen A. Lynch, formerly president of the Stephen A. Lynch Enter- prises, a corporation which owned and operated a chain of theatres in the At- lantic and Gulf States from North Caro- lina to Texas and in the State of Tennes- see and parts of Arkansas and Oklahoma, and Saenger Amusement Company, a cor- poration organized and existing under the laws of the State of Louisiana, and Ernest V. Richards. Jr., vice-president, general manager and directing figure of Saenger Amusement Company, to control and dominate the distribution and exhibi- tion of motion pictures in the Southern States of the United States, and in fur- therance of such conspiracy and combina- tion Famous Players'-Lasky Corporation created as a subsidiary corporation under the laws of the State of Delaware. South- ern Enterprises, Inc.. a $5,000,000 cor- poration, which purchased all the as- sets and business formerly owned, con- trolled and conducted by the Stephen A. Lynch Enterprises, and of which cor- poration Stephen A. Lynch became and now is president and general manager, and which corporation now owns, operates and controls more than 140 theatres lo- cated in the principal cities and towns of North Carolina, South Carolina,' Tennes- see, Georgia, Florida, Alabama, Missis- sippi, Arkansas, Louisiana, Texas and Oklahoma, and acauired and owns 40 per cent of the capital stock of the Saenger Amusement Company of which Ernest V. Richards, Jr., is vice-presidenJ and gen- eral manager and the directing figure, and which owns and controls more than 25 theatres, and has the exclusive right to book pictures for more than 68 theatres, September 17, 1921 EXHIBITORS TRADE REVIEW 1089 ase To Be Held at Washington throughout Louisiana, Eastern Texas, Arkansas, Mississippi, Alabama and Western Florida. That in acquiring many of these theatres Southern Enterprises, Inc., and Saenger Amusement Company have coerced and intimidated, and have attempted to coerce and intimidate, thea- tre owners into selling their theatres or into giving aforesaid respondents ex- clusive rights to book pictures for their theatres by threats of erecting compet- ing houses and of interfering with their film service, and by interfering with their film service and causing cancellation of the contracts therefor and by other means, and in all of these theatres Para- mount Pictures and Paramount-Artcraft Pictures are either shown exclusively or are given a preference over others, and independent producers are either entirely excluded from the territory or can only lease their films at a loss or upon unde- sirable conditions. Paragraph Thirteen : That in further- ance of the conspiracy and combination described in Paragraph Six hereof and in accordance with the program and policy described in Paragraph Twelve hereof, Famous Players-Lasky Corporation has acquired and owns the New York Theatre Building situated at Times Square in New York City, which is in the heart of the theatrical district and for which it paid $3,200,000. This building contains three theatres, the Criterion, the New York Theatre and the New York Roof. The re- spondent, Famous Players-Lasky Corpora- tion, has also acquired and owns the Rivoli and Rialto Theatres in the same dis- trict and also the property on which the Putnam Building is located, where it pro- poses in the near future to erect a 30-story building at a cost of $8,000,000, to contain a motion picture theatre. Famous Play- ers-Lasky Corporation has also acquired and owns the stock of Charles Frohman, Inc., which leases the Empire Theatre in New York City and has an interest in the Lyceum Theatre; it has in the last few months just completed the construction of theatres in Canada at a cost of $8,000,000 ; it leases the Majestic Theatre in Detroit, Mich., and owns all of the stock of the Star Amusement Company, which holds a 99-year lease on the English Hotel Build- ing at Indianapolis, Ind., upon which site Famous Players-Lasky Corporation pro- poses in the near future to erect an office building containing a theatre, and re- spondent, Famous Players-Lasky Corpora- tion, is erecting an office building and theatre in St. Louis, Mo., and has recently increased the number of theatres it owns in Missouri by the purchase of 17 theatres formerly known as the Koplar Circuit, and has created a subsidiary known as the Famous Players Missouri Corporation, to hold, control and operate the theatres owned by it in the State of Missouri. Fa- mous Players-Lasky Corporation has ac- quired and owns theatres in Los Angeles and San Francisco, Cal., and has recently incorporated the Famous Players-Cali- fornia Corporation, with a capitalization of $12,000,000, to take over and control the Imperial Partals Theatre in San Fran- cisco and to build and acquire other the- atres throughout the State of California. It also has acquired and owns or controls theatres in Denver, Colo.; Quincy, Mass.; Dover, N. H., and an interest in Lo^ew's Ohio Theatres, a corporation owning and operating six theatres in the city of Cleve- land and theatres in other cities through- out the State of Ohio. The pictures shown in all these theatres are leased and dis- tributed under the trade names of "Para- mount Pictures" and "Paramount-Artcraft Pictures." Paragraph Fourteen: That in further- ance ol and as a part of the conspiracy and combination described in Paragraph Six hereof, Famous Players-Lasky cor- poration at its inception inaugurated a policy of acquiring and affiliating with it producers, distributors and exhibitors. This policy has been consistently adhered to, and every theatre acquired by Famous Players-Lasky Corporation restricts the market of independent producers to that extent, and the effect of this policy, and the aforesaid combinations and conspira- cies by which it has been and is carried out, is that the pictures of independent producers are being kept out of a showing in theatres in many of the principal cities and towns of the United States, and the continuation of this policy will result in the elimination of all independent producers on account of their inability to secure theatres in which to exhibit their pictures. Thus, as the theatres owned, controlled or operated by Famous Players-Lasky Cor- poration are permanently closed to all com- petitors, the producers of many prominent artists who are not affiliated with Famous Players-Lasky Corporation are denied a showing of their pictures in the first run downtown theatres in New York City, where three of the five first-run theatres are owned by the Famous Players-Lasky Corporation and show Paramount pictures and Paramount-Artcraft pictures exclu- sively, and the remaining two first-run theatres are owned or controlled by com- peting producers who likewise exhibit their own productions exclusively. In Philadel- phia, the producers of many prominent artists have been denied a showing of any of their pictures in first-run theatres on account of Famous Players-Lasky Corpora- tion's interest in the Stanley Company of America, which owns and operates every first-run theatre in Philadelphia. Simi- larly, in the 11 Atlantic and Gulf States of the South, including Arkansas and Oklahoma, the pictures of independent pro- ducers are either denied a showing, or if exhibited at all are booked upon terms and conditions dictated by Southern Enter- prises, Inc., whose entire stock is owned by Famous Players-Lasky Corporation, or by Saenger Amusement Company, 40 per cent of whose stock is owned by Southern Enterprises, Inc., and these corporations own or control more than 200 motion pic- ture theatres in the principal cities and towns of this territory, and a similar situa- tion exists in New England and other sec- tions of the United States. Paragraph Fifteen: That as a result of the conspiracies and combinations here- in set out and the acquisitions and affilia- tions made in pursuance of said conspira- cies and combinations, respondent, Fa- mous Players-Lasky Corporation, is now the largest concern in the motion picture industry and is the biggest theatre owner in the world, owning more than 400 the- atres in the United States and Canada, and having numerous others affiliated with it. It has formed producing: companies in Great Britain, France, Belgium, Spain, Scandinavian countries. Poland, Czecho- slovakia, and a $3,000,000 corporation for the production and distribution of motion pictures in India, known as the Indian Empire Famous Players-Lasky Film Com- pany, Ltd. It has branch offices in 28 of the Drincipal cities of the United States and in Canada, London, Sydney, Wellington, Mexico City, Paris, Copenhagen, Barce- lona, Buenos Ayres, Rio de Janeiro. Santi- ago, Havana, Tokio, Shanghai and Manila, and it has 140 subsidiary corporations en- gaffed in either producing, distributing or exhibiting motion pictures. Thst about 98 per cent of the motion picture theatres in the United States show Paramount Pic- tures or Paramount-Artcraft pictures at least a part of the time, and in one week in the year 1920 more than 6000 American theatres showed nothing but Paramount pictures and Paramount-Artcraft pictures, and about 67 cents of every dollar that was paid to enter motion picture theatres was paid to enter those theatres which displayed Paramount pictures or Para- mount-Artcraft pictures, and abouu one out of every 20 persons in the United States sees a Paramount picture or a Para- mount-Artcraft picture every day. That thus the effect of said conspiracies and combinations and the acquisitions and affiliations made in pursuance thereof has been and is to substantially lessen compe- tition in the production, distribution and exhibition of motion pictures in commerce and to give respondent, Famous Players- Lasky corporation, a virtual monopoly of the motion picture industry. II The Federal Trade Commission having reason to believe, from a preliminary in- vestigation made by it, that Famous Play- ers-Lasky Corporation, Adolphe Zukor and Jesse L. Lasky, hereinafter referred to as respondents, have been and are violating the provisions of Section 7 of an Act of Congress, approved Oct. 15, 1914, entitled "An Act to supplement existing laws against unlawful restraints and monopo- lies, and for other purposes," issues this complaint stating its charges in that re- spect on information and belief as follows : Paragraph One: As grounds for said complaint said Commission relies upon the matters and things set out in paragraphs one, two, three, four, five, six, seven, eight, eleven and fifteen of count 1 of this com- plaint to the same extent as though the allegations thereof were set out at length herein, and said paragraphs one, two, three, four, five, six, seven, eight, eleven and fifteen are incorporated herein by reference and adopted as the allegations of this count, and are hereby charged as fully and completely as though the several paragraphs were repeated verbatim herein. NOW, THEREFORE, NOTICE IS HEREBY GIVEN YOU, the Famous Players-Lasky Corporation, The Stanley Company of America, The Stanley Book- ing Corporation, Black New England Theatres, Inc., Southern Enterprises, Inc., Saenger Amusement Company, Adolphe Zukor, Jesse L. Lasky, Jules Mastbaum, Alfred S. Black, Stephen A. Lynch, Er- nest V. Richards, Jr., that the charges of this complaint will be heard by the Federal Trade Commission at its office in the city of Washington, D. C, on the 20th day of October, A. D. 1921, at 10.30 o'clock in the forenoon of that day or as soon thereafter as the same may be reached, at which time and place you shall have the right to appear and show cause why an order should not be entered by the Federal Trade Commission requir- ing you to cease and desist from the vio- lations of law charged in this complaint. And you will further take notice that within thirty (30) days after the service of this complaint you are required to file with the Commission an answer in con- formity with Rule III of the Rules of Practice before the Commission. IN WITNESS WHEREOF, the Federal Trade Commission has caused this com- plaint to be issued, signed by its secre- tary, and its official seal to be affixed hereto at the city of Washington, D. C, this 30th day of August, A.D. 1921. By the Commission. (Signed) J. P. Yoler, (Seal) Secretary. / 1090 EXHIBITORS TRADE REVIEW Volume 10- Number 16 EXHIBITORS *3T St, A. 39 E REVIEW A- B. SWETLAND, President; L. W. BOYN- TON, Vice-President and General Manager ; JAMES M. DAVIS, Treasurer; MONTE W. SOHN, Editor; OSCAR COOPER, Managing Editor; HOWARD McLELLAN, Technical Editor; J. T. McCOY, Director of Advertising; R. M. VANDIVERT, Advertising Manager. Home Office. . . .1587 Boadway, New York Telephone: Bryant 6160 Chicago Office 910 South Michigan Blvd. Telephone: Harrison 3251 Los Angeles Office... 607 Union League Bldg. Telephone: 62042 London Representative : George F. Salas, 172 Wardour Street, London, W. I., England. Member Audit Bureau of Circulations. Subscription rates, postage paid, per year : United States, $2.00 : Canada, $3.00 ; Foreign. $6.00 ; single copies, 25 cents. Remit by check, money order, currency or U. S. postage stamps EXHIBITORS TRADE REVIEW, Inc., also publishes, monthly, INTERNATIONAL CIN- EMA TRADE REVIEW, in six languages, in the interest of assisting the motion picture in- dustry of the United States in successfully exploiting and merchandising its products throughout ali foreign countries where a poten- tial market exists. "pOLLOWING are the organizations •* which have officially and voluntarily endorsed Exhibitors Trade Review for its constructive editorial policy in ad- vancing the interests of the independent exhibitors. Motion Picture Theatre Owners of New Jersey, March 2. Sydney S. Cohen, President, on be- half of the Motion Picture Theatre Own- ers of America, on the floor of the Penn- sylvania convention at Harrisburg, March 8. Motion Picture Theatre Owners of Pennsylvania, March 9. Motion Picture Theatre Owners of Northern California, March 9. Motion Picture Theatre Owners of West Virginia, March 15. Motion Picture Theatre Owners of Kentucky, March 16. United Theatrical Protective League, Minneapolis, March 27. Kansas State Exhibitors' Association, in convention at Wichita, March 28. Motion Picture Theatre Owners of New York State, in convention at Rochester, April 7. Motion Picture Theatre Owners of America. State of Illinois, in convention at Chicago, April 11. Bronx Motion Picture Theatre Own- ers' Association, New York, April 22. Wisconsin Exhibitors' Association, in convention at Milwaukee, May 11. Motion Picture Theatre Owners of Western Pennsylvania, May 24. Motion Picture Theatre Owners of New Hampshire, May 26. Motion Picture Theatre Owners of North Carolina, in convention at Wrightsville Beach, June 25. Sydney S. Cohen, President, in his an- nual report to Motion Picture Theatre Owners of America, at Minneapolis, June 27. James J. Walker. National Counsel, in address to Motion Picture Theatre Owners of America, Minneapolis, June 28. Motion Picture Theatre Owners of America, in National Convention at Minneapolis, June 29. Resolution of indorsement adopted by unanimous vote. Motion Picture Theatre Owners of New Jersey, in convention at Atlantic City, July 6 and 7. Motion Picture Theatre Owners of Nebraska, July 10. Motion Picture Theatre Owners of Connecticut, July 27. Motion Picture Theatre Owners of Eastern Pennsylvania, SouUiern New Jersey and Delaware, Aug. 24. The Department of Public Service BY the establishment of its Department of Public Service, the Motion Picture Theatre Owners of America has sown the seed of great good. Nothing quite measures in goodness with the good done for children and young people. The time is not far off when the motion pic- ture theatre, operating in conjunction with the department of education in each center will become a vital part of the schooling plan. The Department of Public Service has this very work under way, and soon we shall be educat- ing the youth of the country, not merely by vocational guidance but in the sciences, arts and history through visualization . . . the swiftest educator known. This is only a sketch of what is to come under the auspices of the M. P. T. O. A. Can a censor blush? Is there a censor anywhere, sitting in judg- ment on the motion picture, whb can read the news of this great new work and not own a deep feeling of guilt? Or will the censors, censoring our entertain- ment on the silver sheet, seek still further fields and seek to sit in judgment on what shall be the vocations of our children . . . sit in upon the picture-education of the youth of the country ? The Motion Picture Theatre Owners of America deserve the heartfelt thanks of every citizen. This work will live and grow. And it is not too much, we think, to hope that it may grow to such proportions that the legislators of the country may come*to think of the Motion Picture for what it is ... an inseparable part of the intellectual fabric of the United States. September 17, 1921 EXHIBI T O H S T K A C E IX E VIEW 1091 Moeller Begins Duties as General Manager of M. P. T. O. A. A J. MOELLER, until recently general man- ager of the Michigan Motion Picture Ex- • hibitors' Association, has been promoted to a similar post at national headquarters of the M. P. T. 0. A. in New York, but with the entire organization of forty-eight states under his super- vision. Mr. Moeller's nomination as director of the or- ganization and development work of the exhibitor body is not surprising for several reasons. The details of steadily in- creasing responsibility had practically swamped President Cohen, and long before the Minne- apolis convention he cast about for someone ca- pable to relieve him of many of them. Mr. Co- hen found the man in Mr. Moeller entirely be- cause his record in or- ganization matters made him the ideal selection. In Michigan Mr. Moel- ler succeeded in enlisting under the banner of the M. P. T. 0. A. five hun- dred and eighty-one of the six hundred and twelve exhibitors in the State. And his study of innumerable problems and their solution played a dominant part in the building of this astound- ing majority. He not only made the Michigan organization strong nu- merically. He made it function with all of that strength, and to-day it is one of the most powerful of the State units of the Motion Picture Theatre Owners of America. At Minneapolis, while the convention was m progress, Mr. Cohen approached the delegates from Michigan and asked for Mr. Moeller. The representatives from the Wolverine State couldn't see it. It was impossible. Nothing Mr. Cohen could say in the brief mo- ments available during the busy hours of the con- vention indicated that they would release Mr. Moeller. Said the exhibitors of this strong State: We, won't let him go. Let the national organization get somebody else. We know there isn't anybody as good, and it's a great compliment, but that's the verv reason why we want him here." But Mr. Cohen was not discouraged. And, after his return to New York, he began another cam- paign for the man he wanted. He wrote letters. He wrote telegrams. And finally he put aside his pencil and reached for the telephone. There were many conversations and much profit for the tele- phone company, and ultimately Michigan, through its State leaders was convinced that Bert Moeller. its general manager, belonged in New York as "General Manager for America." He went. And to-day, in the national headquarters of the Motion Picture Theatre Owners of America, Bert Moeller, with shirt-sleeve ambition and a husky ap- petite for hard work, has begun to general manage. Mr. Moeller, in spite of his mere 33 years, has been associated with pic- tare exhibition and pic- ture theatre manage- ment for more than a dozen years. He knows the business from the ground up — or as he has it, "from the one-sheet to the box-office." And because his is such an in- timate understanding of exhibitor problems, he is peculiarly fitted to fill the big job for which Sydney S. Cohen picked him. The prime work upon which he will concentrate is the establishment of intimate contact between national headquarters and the individual mem- bers. And within a month he expects to have national efforts for 100 per cent organization of motion picture exhibitors in full progress. To a representative of Exhibitors Trade Review Mr. Moeller said: "I don't know what I can say. There are many things to be worked out. Mr. Cohen and I have spent only a little time in discussing the problems before us and these discussions have been largely general. There is no statement I'm particularly anxious to make right now. "If the motion picture business has a fault it is that there's too darn much bunk and hokum passed around. Everybody seems to exaggerate, and the greatest exaggeration of all is usually about some- thing that is going to be done. I'm not built that way. I'm perfectly satisfied to wait until we've accomplished some of the many new things we plan for the organized theatre owner before break- ing into print. There are some big stunts that soon will be under way, and, if they ring the bell, you'll know all about it and we won't have to tell vou." A. J. Moeller, General Man- ager of the Motion Picture Theatre Owners of America 1092 EXHIBITORS TRADE REVIEW Volume 10. Number 16. M. P.T. O. A. Active in Tax Relief Work Important Conferences Held with Leading Senators and Effec- tive Steps Taken to Lift Burdens from Picture Theatres — State- ment Issued By Committee Showing Progress Already Made IMPORTANT steps to secure re- lief from tax burdens now placed on the industry by the Government are being taken by the Motion Picture Theatre Owners of America. This work is being handled by the Taxation Committee of the M. P. T. 0. A., which consists of President Sydney S. Cohen; D. A. Harris, Pittsburgh; W. A. True, Hartford; M. J. O'Toole, Scranton, Pa. ; H. B. Varner, Lexington, N. C, and J. C. Bitter,' of Detroit. ;The committee this week issued the following statement: "The Motion Picture Theatre Owners of America, through its Na- tional President, Sydney S. Cohen, and other officials, have been work- ing upon the proposition of securing some measure of relief from the present Congress on War Taxes, and have met with considerable sue- ; cess. : !"We have consulted with the leading members of the United States Senate, especially those who are members of the Finance Com- mittee of that body, and have brought to their attention various phases of the motion picture indus- try particularly entitled to con- sideration. We have called special attention to the fact that the motion picture theatre is a community in- stitution capable of providing ele- ments of service to the people .of such a character as to render the same indispensable. "It was pointed out to the mem- bers of the Senate Finance Commit- tee that in many instances definite arrangements have been made with the motion picture theatres for the teaching of classes in different pub- lic and other schools in the theatre, by means of film. It was also shown that departmental work of National and State Governments has been augmented and advanced through these operations, and in every way the motion picture theatre has been at the service of the people in an official sense and otherwise. "These references had a very pleasing effect on the members of the Committee, some of whom had not previously regarded the motion picture in that light. As there are a large number of govern- mental programs along the lines of reconstruction, Americanization, and in other divisions of official work which are yet to be cared for and are constantly coming to the ■.front and requiring special atten- tion, it is now evident to the officials in charge that the motion picture theatre is the most potential of all public or quasi-public institutions to carry forward these programs. "In view of all these conditions, it is the belief of the officials of the Motion Picture Theatre Owners of America that the members of the Senate will afford to the theatrical interests as a whole, substantial measures of relief from the present burdensome war taxes. It is ap- parent to the Senate Committee that the province of the motion pic- ture theatre is constantly enlarg- ing in a public sense and that to im- pose these special burdens upon it, would be to materially interfere with its efficiency in aiding in these very essential lines of public work. "We expect the Senate Finance Committee to give the theatrical in- terests a general hearing at which the matters here outlined, and such other elements as might be con- sidered pertinent, will be brought to their attention. "A great deal of very effective work has been done. The great power of the Motion Picture Theatre Owners of America, with its offi- cial twelve thousand theatres in all parts of the United States, is ap- preciated by public officials in every division of Government service and the disposition is to enable this won- derful community institution to so develop itself as to render even greater measures of service, rather than impose burdens upon it which will interfere with its efficiency. We feel that the motion picture the- atre is akin to the newspaper as a public service medium and entitled to every consideration which is properly given to the press by the Government of Nation and State." Allied Laboratories in Conference with Eastman A delegation from the Allied Film Laboratories Association, Inc., was in Bochester on Tuesday in confer- ence with George Eastman and Jules E. Brulatour, regarding future conditions in the moving picture in- dustry. Tom Evans, president of the Asso- ciation, gave out the statement that pending the completion of negotia- tions nothing definite can be given out, but that Tuesday's conference, which lasted practically all day, was most satisfactory ; and that the out- look is exceedingly bright for the en- tire film industry in America. Trenton, N. J., Exhibitors Give Shows on Sunday in Defiance of Reformers THE fight for Sunday exhibition of motion pictures in Trenton, N. J., is officially on and the entire State of New Jersey is atten- tively awaiting developments. Trenton theatres for the past two Sundays have given shows regardless of threats from the reform and ministerial forces of the city, which have threatened to spare no effort to bring about prosecution of the exhibitors. The local authorities have made an arrest for the purpose of making a test case. The police authorities have not made any attempt to prevent the Sunday shows, although officers have been detailed at every house to watch those who enter the theatres. Trenton newspapers, however, are supporting the exhibitors and one of them last week commended the theatre owners for their fight. The Reade and Hildinger interests have organized to fight the re- formers and have made it known that they will continue giving Sunday shows. The case will be decided by the State Supreme Court. A Virgin Paradise Striking scenes from "'A Virgin Paradise," a story of the jungle and of civilized hypocrisy, presented by William Fox as one of twelve special productions promised for Broadway. The story is by Hiram Percy Maxim. The production was directed by J. Searle Dawley. 1094 EXHIBITORS TRADE REVIEW Volume 10- Number 16. Stage Set for Kansas-Missouri Convention Organized Theatre Owners Prepared to Openly Inaugu- rate Bitter War Against Music Tax — Charge Intimida- tion— Will Take Decisive Action at Joint Convention ORGANIZED exhibitors of Kansas and Missouri are jointly mobilizing their forces for what promises to be the biggest exhibitor convention ever held within the borders of the two states. Kansas City, Missouri, is the place, and September 12 and 13 are the dates on which the exhibitors of the two states will join in the transaction of business. Balti- more Hotel, on Twelfth Street, will be the exhibitors' headquarters. M. VAN PRAAG of Kansas City, Kan., Recording Secretary M. P. T. O. A. and Pres- ident Kansas State Exhibitors As- sociation Perhaps the most important problem which the exhibitors will discuss is that concerning the music tax. Missouri and Kansas exhibitors have experienced many hardships through this tax, and are pre- pared to wage a bitter fight. Incidentally many other important mat- ters concerning exhibitor interests will be disposed of. In fact, the business cal- endar indicates a series of long sessions. The producer-exhibitor question, which has been a subject of public concern in Missouri, also will come in for a great share of deliberation. No effort has been spared to bring to Kansas City a record attendance of ex- hibitors. Federal, State and municipal of- ficials already have expressed their inten- tion of being present. Governors Arthur H. Hyde and Henry J. Allen, of Missouri and Kansas, respectively, and United States Senator James A. Reed, of Mis- souri, are three of the many nationally known speakers who will be on hand. Lawrence Goldman, counsel for the Mo- tion Picture Theatre Owners of Missouri, has received many letters from exhibitors in the smaller towns of Missouri and Kan- sas during the past two weeks, stating that threats and warnings have been sent to exhibitors, regarding the playing of music in theatres. The first card sent to exhibitors read as follows: "If you are using music in your the- atre you are violating the law." This is reported to have been followed with a second card, reading as follows: "You are still violating the law if you are using music in your theatre." In discussing possible steps that might be taken at the joint convention in Kan- sas City, Mr. Goldman said to the Kansas City representative of Exhibitors Trade Review: "On these cards, in the right-hand cor- ner, one finds the name of the attorney for the American Society of Authors, Composers and Publishers. "The means as here employed — such as anonymous warnings and threats — will not create a submissive spirit upon the part of the exhibitors, but will, on the other hand, give birth to such resentment that will result in the bitterest opposition to the so-called music tax. The exhibitors of Missouri and Kansas are to be reasoned with, not bluffed and bullied. "The words 'music tax' are a misnomer. Tax is recognized as applying to an assess- ment made by the government for its maintenance. The money secured by this so-called 'tax' goes into the private coffers of a few people. "When Mr. Exhibitor purchases his or- chestration, the amount he pays covers the original royalty. If he must pay a license for the privilege of playing the music he has already bought and paid one royalty. What is to prevent the owner of patents on every part of an auto- mobile from charging an auto owner a royalty on each part covered by his various patents because the machine is being used as a public carrier? "The injustice in one is the cancer of the other. Not a particle of equity can be found to justify either instance. The author or composer is entitled to one royalty which he secures from the sale of his composition — the sale should carry with it every right for its use, whether, such use is public or private." The following bulletin has been issued by Mr. Goldman to the exhibitors: "President Charles T. Sears has re- ceived hundreds of letters from exhibitors throughout the State, asking for infor- mation and advice in the matter of the music tax demands. It appears that ex- hibitors have received demands that they purchase licenses if they are using music in their theatres. As it is a physical im- possibility for President Sears to per- sonally reply to these communications he has requested my office to issue this bul- letin. "As counsel I am now making a thor- ough investigation into this proposition so that you may be correetly advised as to your rights. A comprehensive report will be made soon. For your information I will now state that the warning issued by the American Society of Authors, Com- CHARLES T. SEARS of Brookfield, Mo., President M. P. T. O. of Missouri posers and Publishers that 'you are violat- ing the law if using music in your the- atre' is absolutely false and misleading. This is their bluff to bully you into their proposition. "For the present you are advised to ig- nore all demands for the payment of the music tax until my statement is submitted to your convention at Kansas City, Sept. 12-13. "As circumstances among the various theatres may differ it will be necessary that you attend the convention, if possible, so that your particular case may receive separate and individual attention. "Protection in this and other important problems confronting the exhibitor can only be had by unity and co-operation. Sitting by and letting 'the other fellow' do the work will not bear fruit. Action counts. This action must be by and from all exhibitors and not from a few. Your participation in the deliberations of the coming convention is earnestly sought and I trust that you will not fail in your duty." Action Hoot Gibson's first five reeler, "Action," Universal special attraction, lives up to its name. It also gives Hoot a chance to show that he is a star. It was directed by Jack Ford from a story by J. Allen Dunn. 1096 EXHIBITORS TRADE REVIEW Volume 10. Number 16 First National Takes Over A. P. Output Contract Signed at Chicago By Which Former Concern Ab- sorbs Distribution Machinery of Latter— —All Existing Agree- ments Between Exhibitors and A. P. to Be Carried Out The Deal at a Glance First National absorbs the distribution ma- chinery of Associated Producers. Current and completed Associated Pro- ducers' attractions will be distributed by First National on the wide open market, effective at once. Associated Producers retains its identity, with Al Lichtman as general manager, repre- senting the producers in their relations with First National. Associated Producers maintains representa- tives in all First National exchanges. First National establishes a Comedy Depart- ment to distribute the Chaplins, Sennetts, Sennett-Turpins and Buster Keatons. All existing contracts between Associated Producers and exhibitors will be carried out. The contract is for a period of three years. ROBERT LIEBER, president of Asso- ciated First National Pictures, Inc., -and Oscar Price, president of Asso- ciated Producers, last week affixed their signatures, in the Congress Hotel, Chi- cago, to a contract, under the terms of which First National takes over and dis- tributes the complete output of the group of Associated Producers. The negotiations which ended in the exe- cution of the deal were begun by Samuel Katz, of Balaban & Katz, First National franchise holders for Illinois, and Al Lichtman, general manager of Associated Producers, about two months ago. Among the others present at various stages during the negotiations were Oscar Price, presi- dent Associated Producers; Robert Lieber, president of Associated First National; J. D. Williams, manager of Associated First National; Harry 0. Schwalbel, secretary- treasurer Thomas H. Ince; Mack Sennett; Nathan Gordon, First National franchise holder for New England; Abe Blank, First National franchise holder for Iowa and Nebraska, and Bruce Johnson, head cf the legal department of First National ; Moe Mark, M. L. Finkelstein, H. 0. Davis, J. Parker Read, Jr., and E. M. Ascher. The term of the contract is for a period of three years, and provision has been made for the extension of the agreement by the exercise of the requisite options. Under the contract the distribution sys- tem of Associated First National will en- tirely absorb that hitherto maintained by Associated Producers. That company will, as soon as possible, transfer its distribu- tion machinery to First National. All contracts in existence between exhibitors and Associated Producers are valid and will be carried out. Al Lichtman will continue as general manager of Associated Producers, and will represent Associated Producers in all its relations with First National. There will be an Associated Producers' repre- sentative in the First National exchanges throughout the country. Practically no time whatever will be lost in effecting the transfer of distribu- tion responsibility, so that it is confidently expected that Associated First National will be booking all Associated Producers' attractions on or before Oct. 1. While no fundamental changes or modifications in the First National distribution machinery will be necessary to handle the Associated Producers' output, at least one special in- novation will be of interest to exhibitors. This is the opening of a new comedy department, which will devote its atten- tion exclusively to comedies, and there will be a special sales force at its disposal, handling nothing but comedies. The As- sociated Producers' contribution to the comedy department will be twelve two- reel Mack Sennett specials a year, and six special Sennetts starring Ben Turpin. The Chaplin two-reel productions and the Buster Keaton comedies will, of course, come naturally within the scope of the comedy department's operations. On account of existing contracts between Associated Producers and exhibitors, all Associated Producers' product released until Jan. 1, 1922, including the pictures heretofore released, will be distributed en- tirely on the open market basis. These pictures are available to every exhibitor in the country. After Jan. 1 the pictures to be released will be distributed partially on the fran- chise plan, and partially on the open mar- ket basis. Announcement of definite de- tails will be made in due time regarding the method of releasing the pictures de- livered subsequent to Jan. 1. No definite releasing dates have been fixed for the group of A. P. productions now ready for theatres, but a large num- ber of attractions are available. The names of the producers who com- prise the Associated Producers includes some of the most distinguished in the mo- tion picture producing field. These are Thomas H. Ince, Mack Sennett, Maurice Tourneur, J. Parker Read, Jr., J. L. Frothingham and H. 0. Davis. Members of Associated Producers have decided to form a "co-operative council," which will discuss, analyze and consider all stories submitted to the group for pro- duction, and form a "reserve fund" of pro- duction material which shall be at the dis- posal of every member. In this way each of Associated Producers can be sure that every picture produced, so far as the sub- ject matter is concerned, has been approved and indorsed by the entire group. Scene in Grant Park, Chicago, on the lake front, after the closing of the deal between Associated First National and Associated Pro- ducers. Reading from left to right they are: J. G. Von Herberg, Oscar Price, Harry Schwalbe, Mack Sennett, Robert Lieber, Thomas H. Ince, Nathan Gordon, Al Lichtman, Sam Katz, H. O. Davis, R. C. Seery, E. Bruce Johnson and E. M. Ascher The Half Breed An Oliver Morosco production. Included in the truly all star cast are such names as Wheeler Oakman, Hugh Thompson, Joseph Dowling, Mary Anderson, Ann May, Leela Lane, Herbert Prior, Eugenia Gilbert and little King Evers. 1196b EXHIBITORS TRADE REVIEW Volume 10- X umber 16. Baker Talks About Exploitation He Gets Away from the Beaten Path, and Shows a Film Salesman How He Uses Cur- rent Magazines in Running His Theatre 441% TY, my, 'tis a busy man y'are," V/l sarcastically announced Martin Toohey, carefully depositing a summer saddened panama on Baker's safe. Baker put down the newspaper he was reading and laughed. "Laugh," warned the visitor with mock concern. "The divil'll git ye wan of these days whin the landlord throws ye out." "Martin," said Baker slowly, "of all the film salesmen I ever see, you're the most welcome in this office. You're not much better at guessing about pictures. But even though you're a bad guesser and a worse salesman, I like you. You give me a lot of fun." "7s that so?" and Toohey lit the cigar that Baker refused. "Well, monny a pic- ture I've sold ye. Was it eighteen or twinty I -sold ye last year?" "Never mind last year," twitted Baker. "All the pictures you sell me this year you'll have to deliver in nineteen twenty- two." Toohey sobered. "No?" "If you'll promise to be more consid- erate of busy men's time, I may relent and give you the eighteenth and twenty-third of December for Christmas presents." "It's about to shed tears av gratithude I am," Toohey replied, and then: "If it's serious ye are, I'll be movin'." "I am busy,' said Baker. "I'm busy reading the newspapers, magazines and looking through the circular mail and bal- lyhoakum. But you can stay long enough to ask three questions." "Fair enough. Firrst: Are ye really going to lay down on the six Westerns?" "No," answered Baker. "I'm going to use one in September, three in October and three in November." "Would it be usin' up another of me questions if I asked ye what the dates might be?" "It would not," was the reply, and open- ing a drawer in his desk Baker thumbed through a card file until he came to one headed "Royal Pictures," and read the dates. "Thanks," said Toohey fervently. "And now for number two : What makes a man like yerself call readin' the papers and books and circular matther bein' busy?" "That's an easy one," said Baker. "From the newspapers, and especially from the amusement sections of the Sun- day papers, I see what's being done i/i an advertising way among picture theatres all over the country. I laugh at the exhibi- tors who are throwing away millions of dollars a year in black looking ads, I pity the boobs who use fourteen kinds of type in ads seven inches by two columns, and BY MONTE W. SOHN I go to school with theatre owners of the newer kind who know something about good advertising and the value of white space. "Sit down, Martin. I'm going to slip you a little lecture on why this various reading of mine is an important part of the week. Toohey sat down and crossed his long legs. "Continue," said he; "ye intherest me." Baker arose and lifted a large scrap book from the floor. He opened it to a collection of his advertisements. "You can apply three rules to all of my advertising," he said. "At least 25 per cent of every ad I run in the newspapers is white space. The eye of a newspaper reader drops so easily to the comfortable looking, that is, the easy-to-read-advertisement, that each of these ads stand out on the page that con- tained it. "The second rule that helps get reader interest is the number of words I use. Outside of my special drawings — when I have feature pictures that are worth it, I use drawings one of the boys on the Times does for me — I use on the basis of 120 words to the page. If I use a half page, I tell my story in sixty words, and so on down to an eighth page, in which I use about eighteen words. Naturally, that insans just the conversation. That doesn't include the name of the produc- tion, the star or the theatre. "The third rule is, 'no bunk.' I've been pretty successful as exhibitors go, but I never had to kid 'em into my theatres. I tell 'em what I think of a picture in my ads and if I don't think it woxth saying something good about, I don't have to apologize because I've never booked it in the first place. "As for my reading the magazines. I get ideas out of them. I get some notions that help my style of advertising chatter and give me more ideas about advertise- ments in general. Naturally, I don't de- pend entirely on moving picture ads to give me advertising ideas. But I find other ideas both in the advertisements and stories. I pick up prologue hints. "I found a prologue in The Literary Digest last week that'll be a hummer. It was a soap advertisement showing a jester blowing a big bubble. The colors were a purplish blue and bright red. Those colors were shot at the figure from different sides of the ad. Bing! Right away it hit me between the eyes. I could pull those colors without any trouble, the costume was a cinch, and instead of a pipe and soap bubbles I'm going to have a saxophone. And it'll go handsome for The Fool Killer. "I'll pick up exploitation stunts in the same way. I was running through the stories in Good Housekeeping — and there, by the way, is a magazine that'll give you many a slant on womankind — when I read a yarn about a young lad, an orphan in an asylum. And it told of their blue suits, . . . how all the kids had standardized clothes, a good tale. And then it dawned on me. That was how I came to pull that trick of inviting all the kids in the neighborhood to morning shows, . . . kids that had blue suits. Did Little Boy Blue go big? "It did my biggest business in June. And so it goes. "I read the advertising papers, too. Advertising and Selling is a good one and Printers' Ink is a cuckoo. Say, they hardly ever mention the picture business except from the producer's slant, and yet they've got dope in 'em that's made to or- der for this exhibitor. "Not long ago Printers' Ink had an article about letters. It was an argu- ment between two sales managers on whether the multigraphed or the hand typewritten letter was the best puller of business. That is, which, considering the cost, brought the best returns. And the upshot seemed to be in favor of the mul- tigraphed letter, provided the letter was right. And these fellows fought it out and when I got finished it changed my whole plan of sending circulars. "I cut out the printing of heralds al- together. I made 'em form letters — short letters, but as full of interest as I can make them. I tell in a few words some- thing of the big situations in the picture I'm running and in simple, direct lan- guage I tell patrons, heart to heart, how it hit me. Once in a while I change and talk about renovations, coolness, ventila- tion, the busted foolishness about eye- strain, and occasionally I just write a friendly letter on timely local matters with only a casual reference to the pic- ture. "Say! They eat it. It keeps my stenographer busy all of Wednesday each week answering the replies I get." Baker came to an abrupt conclusion. "There's wan more," said Toohey. "For what do ye read ahl of the circular mat- ther and such like?" "I think you misunderstood me, Mar- tin. What I said was that I looked through it." "Well, for what do ye look whin ye look through it?" "I think your hat's on top of the safe, Martin," said Baker with a grin. "What I look through it for, is to see if there's any mail for me." . Camille Metro picture with Nazimova as "Camille." A spectacular production with many elaborate sets and gorgeous costumes. A special presentation was given at the Ritz Hotel in New York City on Wednesday, September 7. 1098 EXHIBITORS TRADE REVIEW Volume 10. Number 16- Live News of Exhibitor Organizations Appeal Sent Out to Exhibitors for Iowa-Neb. Meeting The executive committee of the Motion Picture Theatre Owners of Nebraska and Iowa has sent out the following to every exhibitor in the two States: "Exhibitors of Iowa and Nebraska will meet in convention of the two States at the Paxton Hotel, Omaha, September 19-20-21. Whether or not you are a member of the Motion Picture Theater Owners of Neb- raska and Iowa, you are cordially invited to attend this convention with the other independent exhibitors in this territory and join in the deliberations on the prob- lems that are before us this year. "Among the questions to be brought up are : Taxation: Federal, State County, City and Town; Music license; Raw Stock tariff ; Internal revenue and its rulings; Deposit question and new Nebraska deposit law; Blue laws and censorship; Film rental and accessories prices; Non-theatrical booking problem; General trade conditions — centralized distribution ; Protection of industry from fake schemes; An equitable and uniform contract. "One of the essential reasons for the double State meeting at Omaha, of the Nebraska and Iowa organizations, is that both associations may be presented with a plan of operation for the future. It is essential that we have two State unities and that both be financed. A compre- hensive plan of procedure will be pre- sented to the delegates of both states for decision. Your presence and that of the exhibitors in your neighborhood is essen- tial to the success of the convention. Let's be on hand. ■ EXECUTIVE COMMITTEE, M.P.T.O. Nebraska and Iowa. Per Stuart Gould. "P. S. The convention days are during the big fall carnival and festival of Ak- SarBen. Railroads have made a one and one half fare for round trip from most points in this territory. Hotel accommo- dations will be available although there will be many visitors in the city. Rates at the Paxton are as follows: Room with- out bath, $5.00 for two people; with bath, $5.50. Special convention accommodations for exhibitors: single bed in large room, $1.00 without bath and $1.50 with bath; other hotel rates probably in proportion. Reservations can be made through this office or at any hotel." Calendar of M. P. T. O. A. Conventions and Events September 12-13 Joint Convention of the Mo- tion Picture Theatre Owners of Missouri and the Kansas State Exhibitors' Association, Hotel Baltimore, Kansas City. September 19-20-21 Convention of the Motion Picture Theatre Owners of Ne- braska and Ioiva, Hotel Paxton, Omaha. October 4-5 Second Annual Convention, Michigan Motion Picture Ex- hibitors' Association at Jack- son, Mich. December 8-10 Southeastern Motion Picture Exposition, under auspices of Motion Picture Theatre Own- ers of North Carolina, Char- lotte, N. C. (Editor's Note. — Officials of M. P. T. O. State Units are urged to send Exhibitors Trade Review advance notices of conventions and other events for listing in this calendar.) George P. Aarons, counsel of the M. P. T. O. of Eastern Pennsylvania, South- ern New Jersey and Delaware, photo- graphed at the recent Atlantic City Convention Cohen to Aid in Making Carolina Exposition Success Secretary H. B. Varner, of the North Carolina Motion Picture Theatre owners, announced upon his . return to Lexington, N. C, from New York recently, that Pres- ident Sydney S. Cohen has evidenced keen interest in the forthcoming Southeastern Film Exposition to be held in Charlotte December 8th to 10th, and has offered every assistance in the matter of obtain- ing stars also in obtaining cooperation from the various producers in making the exposition of South-wide interest and appeal and the greatest film exposition ever held in the South. He has promised to attend for the entire week, also to bring Senator Walker and several others. It is also reported that Adolph Zukor will avail himself of the opportunity to mingle with the Southern Exhibitors at the ex- position. A permanent exposition committee ap- pointed by President Percy W. Wells is now working out the tentative details. At an early meeting all sub-committees will be appointed, including a live pub- licity committee. The large Auditorium has been secured for holding the exposition and the Selwyn Hotel has been reserved almost in its entirety as exposition head- quarters for the visitors. R. D. Craver, of the Broadway theatre, Charlotte, is chairman and E. F. Dardine of the Uni- versal exchange, Charlotte, secretary of the Exposition committee, other members being D. M. Bain, Wilmington, James A. Estridge, Gastonia, and H. B. Varner, Lexington. New Zone Unit of M. P. T. O. A. Is Formed at Buffalo Repeal of the daylight savings law and the 30 day protection clause given first run houses are two of the things which the newly organized western New York zone unit of the Motion Picture Theatre Owners of America will fight for, accord- ing to Samuel Carver, secretary. The unit was organized at a meeting in the Regent Theatre, Buffalo, last week. Howard F. Smith of the Palace, Buffalo, was elected president. William Dellemuth of the Broadway Lyceum, Buffalo, was named vice president and Judge John W. Schatt of the Opera House, Gowanda, N. Y., treasurer. Mr. Carver, the secretary, is manager of the Buffalo Empire. The unit is open to all theatre owners east of Rochester, including Batavia, N. Y. There are 150 owners eligible to membership in this territory and the unit hopes to soon be a 100 per cent organiza- tion. More than 30 theatrical interests were represented at the meeting last week. An executive committee of seven will be appointed to act for the unit. September 17, 1921 EXHIBITORS TRADE REVIEW 1099 The Voice of the Box Office How the Latest Releases Are Being Received Throughout the Country ATLANTA, GA. HOWARD (First Half) "THE END OF THE WORLD," Betty Compson (Paramount). Excellent. Good advance publicity and effective presentation put this over. Short Subjects. — Pathe News, Screen Snapshots. Exploitation." — Set similar to that used in New York musical production of musi- cal comedy, but so arranged as to give a sort of prelude to "At the End of the World." A sea scene with a lighthouse in the far distance; close up two vessels passing, electric lights cleverly managed. (Last Half) "CARNIVAL," Harley Knoles (United Artists). — Good. Would have gone over much better with proper advance publicity. Was absolutely un- heralded save for small newspaper ad used Thursday morning, and usual posters not up until Wednesday night. Short Subjects. — Pathe News, Educa- tional comedy. Exploitation. — Brief prelude for "Car- nival" consisted of Venetian stage set, "The Bridge of Sighs," with lights coming up from low to brilliant while orchestra played pianissimo accompaniment for harp solo of "The Barcarole." METROPOLITAN "THE SIGN ON THE DOOR," Norma Talmadge (First National). — Excellent. Best week in history of Metropolitan which opened July 4. Sheer excellence of picture and star's enormous drawing power put it over. No special publicity and only usual newspaper advertising and billboard. Out-classed anything else in Atlanta during its week's run. " Short Subjects. — Sidney Smith's Andy Gump Cartoon, "Mixing Business with Pleasure" and Kinograms. CRITERION (First Half) "THE ROAD TO LON- DON," Bryant Washburn (Associated Ex- hibitors.— Fair. While picture drew only fair business it delighted people who saw it. Washburn lost popularity owing to poor vehicle, but bids fair to regain ground with this one. Short Subjects. — Kinograms. Special Added Attraction. — Edwards' "Old Time Movie Show." Good. (Last Half) "THE SKY PILOT," Ralph Connor (First National). — Good.. Drew well and proved a most acceptable offer- ing. Short Subjects. — Kinograms News Weekly. Special Added Attraction. — Edwards' Old Time Movie Show. RIALTO "SNOWBOUND," Reginal Barker (Goldwyn). — Good. Exceptionally fine exploitation enhanced value. Would probably have drawn only usual business but for that. Entire front of theatre built to represent snow-covered hut with fir trees, dripping icicles gave cool invit- ing appearance and attracted immense amount of attention. Played to good busi- ness all week. Short Subjects. — Gayety comedy, "Wild and Woollie"; Topics of the Day. FORSYTH "APPEARANCES," David Powell (Paramount). — Poor. Did not draw and failed to please the few who saw it. Not the sort of thing audiences like. Short Subjects. — Burton Holmes' Tfav- elogues; Selznick News. (Last Half) "A PRIVATE SCAN- DAL," May McAvoy (Realart).— Good. Pi'oved especially interesting since Miss McAvoy's recent success in "Sentimental Tommy." Was well advertised and pleased. Short Subjects. — Reelcraft Comedy and Selznick News. STRAND "THE WHISTLE," William S. Hart (Paramount). — Excellent. Always a fa- vorite in Atlanta, Hart went over excep- tionally well in a house whose success is due to strong, virile productions. An effective lobby and big banner over front proclaimed ^ie star and the attraction. Nothing else save the usual newspaper space, and that is not large. Added Attractions. — Second run of Har- old Lloyd in "Among Those Present." Went over in great shape. GRAND "OVER THE WIRE," Alice Lake (Metro). — Good. Drew well and pleased. Short Subjects. — International News Weekly and selected comedies. (Last Half) "DESPERATE TRAILS," Harry Carey (Universal). — Good.. Always a popular player, Carey is growing in favor in Atlanta. Short Subjects. — News Weekly and com- edies. TUDOR "BITTER FRUIT," (Federated).— Good. Success due absolutely to exploita- tion. Striking lobby suggesting jungle setting, and other good publicity got the people in. The picture was just barely adequate to please them. Manager Jack- son characterizes "Bitter Fruit" as a "showman's picture." He was satisfied with results. BUFFALO SHEA'S HIPPODROME "THE GREAT MOMENT," Gloria Swanson (Paramount). — Good. This pic- ture, according to Harold R. Franklin proved a good audience picture, being es- pecially attractive to the feminine pa- trons. Business was good. Exploitation. — Special newspaper ad- vertising, billboards, window cards and lobby displays. Short Subjects. — Larry Semon in "The Fall Guy," "The Little Match Girl," a Prizma subject, Hippodrome Review. SHEA'S CRITERION "THE FOUR HORSEMEN OF THE APOCALYPSE." The warm weather which struck Buffalo the third week of the showing of this excellent production caused a slump in business. However, for the first two weeks of the showing, busi- ness was capacity, so that the engage- ment was really a succesful one. MARK-STRAND "NOBODY," Jewel Carmen (First Na- tional).— Good. Strand audiences, small as they were, seemed to enjoy this picture, but business was off on account of warm weather. Exploitation. — Newspaper advertising, window cards and lobby display. Short Subjects. — Jimmy Aubrey in "The Nuisance," and Pathe News. PALACE "WHEN DAWN CAME," Colleen Moore (Nu-Art). — Good. Entertaining picture which was killed by warm weather. Business fair. Exploitation. — Newspaper advertising, lobby display and window cards. Short Subjects. — Christie comedy and International News. SHEA'S NORTH PARK "THE GREAT MOMENT," . Gloria Swanson (Paramount. — Good. This Shea neighborhood theatre reports continued success in the second week of its policy of simultaneous presentation of programs shown at the Hippodrome. Even the warm weather did not put much of a crimp in business. CLEVELAND ALLEN ' "SNOWBLIND," Pauline Starke (Gold- wyn).— Fair. Picture played to satisfac- tory business due to the novel contest staged by Manager McCormick in connec- tion with a local newspaper. He staged a motion picture beauty contest — winners to take part in a two-reel drama to be made on the stage of the Allen, the following week. Contestants were screened on the stage of the Allan as prologue. Last half of the week these tests were shown at the Allen. Ben Turpin in "Love's Outcast," News Weekly and scenic, short subjects fea- tured. LOEWS STATE "THE GREAT MOMENT," Gloria Swanson (Paramount). — Good. Due to star's popularity and the fact that the screen vehicle was from the pen of Elinor Glyn, this attraction was well patronized. Pathe News, Topics of the Day, cartoon film of early baseball heroes and scenic, the crater of Mt. Katmi. Manager Dumond featured the Russian Cathedra] Four, a vocal number that was enthusiastically received. LOEW S PARK AND MALL "ONE WILD WEEK," Bebe Daniels (Realart). — Fair. Star is popular in Cleveland. Business on this attraction good. Last half of week Max Linder in 1100 EXHIBITORS TRADE REVIEW Volume 10- Number 16- "Seven Years' Bad Luck," (Robertson- Cole).— Fair. LOEWS STILLMAJS "THE FOUR HORSEMEN OF THE APOCALYPSE" (Metro). — Excellent. This attraction is entering its third week, playing two performances daily, 2.15 and 8.15 and at prices from $1 to $2.50. No other publicity other than newspaper ad- vertising. KANSAS CITY LIBERTY "THE ROAD TO LONDON," Bryant Washburn (Associated Exhibitors). — Good. Bryant Washburn's personal ap- pearance here recently, during which he spoke of this picture from the stage, aided greatly in drawing a good week's attend- ance. Short Subject.— "I Do," with Harold Lloyd, proved a strong competitor for the feature and went over great. Exploitation. — Unusual large news- paper space Sunday, with cartoons of Harold Lloyd reaching down from the top of the ad to shake hands with Bryant Washburn. Billboard and lobby display, also. DORIC "THE MAN WHO," Bert Lytell (Metro). — Fair. The picture attracted only an average week's business. Short Subjects. — International News and comedy. Exploitation. — Usual newspaper, bill- board and lobby display, featuring girl in deep meditation, trying to decide the type of a man she desires to marry. NEWMAN "WEDDING BELLS," Constance Tal- madge (First National). — Good. Either of the Talmadge sisters are virtually certain of doing a good week's business here. A good house all week. Short Subjects.— "Nothing Like It," Christie comedy, and Newman News and Views, current events. Exploitation. — Newspaper, billboard and lobby display, featuring name of Con- stance Talmadge and Harrison Ford, who supports her in the cast. ROYAL "THE CONQUEST OF -CANAAN," Thomas Meighan (Paramount). — Good. No special exploitation was required on this picture, the popularity of Thomas Meighan alone being sufficient to do a good week's run. Short Subjects. — Royal Screen Maga- zine, current events. Exploitation. — Usual newspaper, bill- board and lobby display. "THE IDOL OF THE NORTH," Doro- thy Dalton (Paramount). — Good. Some unique, although inexpensive exploitation, put the picture across for a good week's run. Short Subject. — "Easy Street," comedy, with Charlie Chaplin. Exploitation. — The front of the theatre was decorated with heavy painted card- board to resemble the front of a log cabin, snowbound in mid-winter. It had a "cool- ing" effect on downtown crowds, swelter- ing from a hot sun. REGENT "AFTER YOUR OWN HEART," Tom Mix (Fox). — Good. Tom Mix has a fol- lowing here which always assures a good attendance. Short Subject.— "The Lost Detective," comedy, with Hank Mann. Exploitation. — Usual newspaper and lobby display space. OKLAHOMA CITY CRITERION "THE TEN DOLLAR RAISE," J. L. Frothingham Production (Associated Pro- ducers).— Excellent. Made record run for half week, with public attending well and sending for their friends. Short Subjects. — "Bob and Bill" series, "The Fox." International News, organ solo by Thomas Bruce, Criterion concert by,, orchestra. Exploitation.— Newspaper, billboard and lobby display. $50 in cash prizes given oy local newspaper for best write-up of the title of the play, brought full houses and many write-ups. "THE BROKEN DOLL," Monte Blue (Associated Producers). — Fine.. Title al- lured many people and the star's prestige aided in putting film across. Played to average houses. Short Subjects. — Literary Digest, Topics of the Day, "Brownie, the Wonder Dog," Selznkk News. EMPRESS "THE ACE OF HEARTS," Lon Chaney (Goldwyn). — Fine. Drew good business. Star growing in popularity.* Short Subjects. — Pathe Weekly. "Torchy Mixes In." Special music by Tom Boland's Little Orchestra. Exploitation. — Newspaper, billboard and lobby display. "UNSEEN FORCES," Sylvia Breamer (First National). — Excellent. The pic- ture would interest all spiritualists and those believing in the occult. Pleased; good audiences prevailed. Short Subjects. — Universal Comedy, In- ternational News. CAPITAL "A CITY SPARROW," Ethel Clayton (Paramount). — Good. A lively play, with good business. Short Subjects. — Kinograms, Para- mount Magazine, Capital Jazz Band. Exploitation. — Page newspaper adver- tisement for the coming week's Capital pictures. "CRAZY TO MARRY," Roscoe (Fatty) Arbuckle (Paramount). — Excellent. Splendid picture, splendidly played to splendid audiences. Fatty is very popular with film fans here and always welcomed for return dates. "CROOKED STRAIGHT," Charles Ray (Paramount). — Excellent. A crooked story with straight good business. "THE EDUCATION OF ELIZA- BETH," Billie Burke (Paramount).— Fine. Good results by the showing of this pic- ture as evidenced by the receipts of the box office. RIALTO "PLEASURE SEEKERS," Elaine Hammerstein (Paramount). — Good. A powerful drama, played in a most excel- lent manner and to good business. Short Subjects. — Mack Sennett Comedy, Select News and Views. "THE LONE STAR RANGER," Wil- liam Famum (William Fox). — Excellent picture and business. Star very popu- lar in Oklahoma City. Exploitation. — Newspaper, posters and a new Victrola to the lucky person draw- ing tenth ticket at close of the last day's picture, drew pleased capacity business. ORPHEVM "THE FOUR HORSEMEN OF THE APOCALYPSE (Metro).— The picture en- joyed such good business for the first week that the management will give it a second week's trial. Unsual exploitation in way of newspaper, poster, window display cards and street car posters brought good results. SAN ANTONIO, TEX. EMPIRE "ONE WILD WEEK" (Reelart). — A harum-scarum comedy, with the good little bad girl Bebe Daniels, who in San An- tonio always draws big houses. "AIN'T LOVE GRAND?"— A good com- edy. Exploitation. — The usual lobby display. Nothing very strong. "PLAYTHINGS OF DESTINY," Anita Stewart (First National). — Good. "NAME THE DAY."— A special Rolin Comedy, by Harry "Snub" Pollard. Exploitation. — No great effort shown. GRAND "THE GREAT MOMENT," Gloria Swanson (Famous Players). — A master- ful first effort, putting her up to first rank among players. Good from a box-office point of view. Exploitation. — The usual lobby display — not strong enough for such an unusual picture. Short Subjects. — Special Comedy. ROYAL "THE MARRIAGE OF WILLIAM ASHE," Mae Allison (Metro),— Excellent. A good attendance. "THE WALLOP."— A Harry Carey pic- ture. Good. Draws good crowds. Exploitation. — Nothing unusual — just trhe ordinary pictorial lobby display. PRINCESS "WANTED AT HEADQUARTERS," Eva Novak (Universal). — Good. Short Subject. — Larry Semon in "The Simple Life." Exploitation. — The usual lobby display. THE GRAND "DREAM STREET," D. W. Griffith (United Artists). — A record-breaking at- tendance, in spite of the unusual heat and many other attractions. Exploitation. — Spv did poster display and ocular demonstration of an opium den. showing the real thing — a den constructed out of canvas, with a victim reclining on a couch, under the influence. An extra spe- cial attraction — Frank Hernandez' Orches- tra Intime, offering special music for this unusual program. Short Subjects. — Select Comedy; Prizma Weekly. PEARL "THE KNICKERBOCKER BUCKA- ROO," Douglas Fairbanks (Paramount). — Good. Played to good houses. Exploitation. — A fairly good lobby dis- play. This house changed management this week, which accounts for the meagre lobby display. "THE BLAZING TRAIL," Frank Mayo (Universal). — Excellent. Good box-office receipts. Exploitation. — Not strong enough for this picture. September 17, 1921 EXHIBITORS TRADE REVIEW 1101 EMPIRE "THE LOST ROMANCE" (Paramount). — Very good. Exploitation. — The usual lobby display. Short Subject. — Rolin Comedy. ROYAL "THE BAIT," Hope Hampton (Hodkin- son). — Good. Fairly good attendance. Exploitation. — Nothing unusual. Short Subject. — Mack Sennett's Comedy, "Dabbling in Art." R1ALTO "WHAT'S A WIFE WORTH?" Super- special comedy drama (Robertson-Cole) — Played to exceptionally good houses all week. Exploitation. — The usual Rialto lobby display and showcard advertising; sup- ported by good orchestra. Short Subject. — Fox News. EMPIRE "THE GREATER CLAIM," Alice Lake (Metro). — Splendid vehicle for her emo- tional acting. Very good. Ran first part of week with exceptionally good box office receipts. "CURTAIN," Katherine McDonald (First National). — Was well received by the San Antonio public during its run the latter part of the week. "THE GOAT," Buster Keaton (Metro). — Good. On double program for first half of week. Exploitation. — The usual lobby display and window cards. THE GRAJSD "OLD SWIMMIN' HOLE," Charles Ray (First National). — Most unusual picture produced, without a single sub-title. Went over big, especially among the kiddies. Exploitation. — Large lithographs cover- ing the entire side of the lobby, showing Charlie with his head sticking out of the water. In front of box office, a large crate containing four ducks disporting them- selves in a large square basin filled with water. Posters all over town and window display cards. Best orchestra in the city. Short Subject. — "Striking Models." Comedy. An ideal running mate for the Ray offering. SEATTLE, WASH. BLUE MOUSE "I AM GUILTY," Louise Glaum (Asso- ciated Producers). — Excellent for this time of the year. Exploitation. — Usual newspaper spac- in which Louise Glaum's name was not mentioned. It was advertised as a picture with an all-star cast headed by Mahlon Hamilton. Miss Glaum's name was not mentioned on any of the posters used to decorate the theatre front, either. Short Subjects. — News reel and Mutt and Jeff Comedy. "THE BIRTH OF A NATION" (D. W. Griffith).— Good. Exploitation. — At the beginning of the show the theatre is put in absolute dark- ness, then as the overture begins with a bugle call a blue light appears over the wall gardens, dimly disclosing two United States flags on either side of the gar- dens. As the overture rises to its climax the lights grow brighter, and at the height of the fanflare of music spotlights play on the gardens, while two little silk flags are discovered waving on either side. At this point the audience is usually applauding wildly. Immediately the curtain goes up, and the picture starts. CLEMMER "THE LAST CARD," May Allison (Me- tro).— Good. Exploitation. — Usual newspaper space and billboards. Short Subjects. — Universal-Jewel Com- edy, "A Monkey Movie Star," news reel and scenic. "SHORT SKIRTS," Gladys Walton ( Universal ) . — Good. Exploitation. — Usual newspaper space and billboards. Short Subjects. — Century Comedy, "Third Class Male," news and scenic. COLISEUM "SALVATION NELL," Pauline Starke (First National). — Good. Exploitation. — Usual newspaper space and billboards. Short Subjects. — Comedy, news and scenic. "THE GREAT MOMENT," Gloria Swanson (Paramount). — Excellent. Exploitation. — Usual small newspaper space and billboards. Short Subjects. — Cartoon comedy, Kino- grams, Pathe News. COLOMAL "MERELY MARY ANN," Shirley Ma- son (Fox). — Good. Exploitation. — Usual newspaper space. Short Subjects. — Comedy and Pathe News. "A VOICE IN THE DARK" (Goldwyn). —Good. Exploitation. — Usual newspaper space. Short Subjects. — Harold Lloyd Comedy, news. LIBERTY "THE CONQUEST OF CANAAN," Thomas Meighan (Paramount). — Good. Exploitation. — Usual small newspaper space and billboards. Short Subjects. — iEsop Fable Comedy, "The Ants and the Grasshopper," scenic and news reel. "MADE IN HEAVEN," Tom Moore ( Goldwyn ) . — Good. Exploitation. — Usual newspaper space in which the Harold Lloyd comedy was fea- tured along with this feature. Short Subjects. — Harold Lloyd comedy, "I Do," Paramount educational scenic, news reel. REX "BLACK ROSES," Sessue Hayakawa (Robertson-Cole).— Fair. Exploitation. — Usual small newspaper space. Short Subjects. — Bobby Vernon comedy, "Going Through the Rye," Bruce Scenic, news. "THE MAN WORTH WHILE."— Fair. Exploitation. — Usual small newspaper space. Short Subjects. — Chaplin Comedy, "The Champion," news. STRAND "A WISE FOOL," James Kirkwood (Paramount). — Fair. Exploitation. — Usual newspaper space and billboards. Short Subjects. — Paramount Trio in a singing prologue, Burton Holmes Scenic, Kinograms, Gayety Comedy, "A Handy Husband." "SALVAGE," Pauline Frederick (Rob- ertson-Cole).— Good. Exploitation. — The week before the opening of this picture a cross section of Pauline Frederick's face, showing only the eyes, ' was printed in the columns of the Seattle "Daily Star" and a prize of $25 offered to the reader who could guess whose eyes they were. After the opening the letters containing the answers were placed in a large basket, which was set in the lobby of the theatre. Short Subjects. — Vanity Comedy, "Nine- ty Days of Life," Burton Holmes Scenic, Kinograms. WINTER GARDEN "THE ROAD DEMON," Tom Mix (Fox), —Fair. Exploitation. — Usual newspaper space. Short Subjects. — Comedy, Topics of the Day, news. "THE MAN WHO," Bert Lytell (Me- tro).— Good. Exploitation. — A man was hired to dress in formal afternoon attire, except for shoes, and walk barefooted around the downtown streets. He was heavily made up and carried a cane. Naturally every- body stared and asked questions. Short Subjects. — News reel and scenic. METROPOLITAN "OVER THE HILL" (Fox).— Excellent. Exploitation. — Big newspaper space and billboards. This is the end of the third week for this picture at this legitimate theatre. LOEWS PALACE HIP "A BROKEN DOLL" (Associated Pro- ducers ) . — Good. Exploitation. — The film was given big- ger space in the advertising than the vaudeville program, and we feel that it is due most of the credit for the business. Short Subjects. — Vaudeville. WiLKES-BARRE CAPITOL "BEAU REVEL," Florence Vidor (Par- amount).— Good. Came across for big re- turns in season declared poorest in years. Advertising and name of star given credit for results. STRAND "MAN TRACKERS," George Larkin.— Fair. Canadian Northwest Police feature made business fairly well. Patrons liked show. SAVOY "SACRED AND PROFANE LOVE," Elsie Ferguson (Paramount). — Good. Ar- nold Bennett's name as author and star's prestige united for satisfactory returns. Made excellent impression and pronounced one of her best. Short Subject. — Comedy, "Among Those Present," Harold Lloyd. CAPITOL "THE GREATER CLAIM," Alice Lake (Metro). — Fair. Some references to the girls of the Follies attracted people who like to see the Broadway stuff. Adver- tisement as all star cast helped. Running of pictures of 109th Field Artillery, local command in camp, helped pull people in. SAVOY "MAMMA'S AFFAIR," Constance Tal- madge (First National). — Good. Business above average and crowds attended stead- ily. References to show indicate that peo- ple liked picture immensely. STRAND "THE LOVE SPECIAL," Wallace Reid (Paramount). — Fair. Picture made good impression. Nothing special to win atten- tion. "HABIT," Mildred Harris.— Good. Three days' showing failed to take care of those who wanted to see it. Splashy use of superlatives in newspapers helped. REGENT "THE MIRACLE OF MANHATTAN," Elaine Ilammerstein (Selznick). — Good. Picture was well received and spoken of by those who saw it. Society scenes played up in lobby stills and in newspaper readers. 1102 EXHIBITORS TRADE REVIEW Volume 10- I\umber 16 Illustrated Screen Reports FOR THE EXHIBITORS BOX-OFFICE CONDUCTED BY GEORGE T. PARDY The Cup of Life The Rowdy A Thomas H. Ince Production. Distributed by Associated Producers, Inc. Story by Carey Wilson. Scenario by Joseph Franklin Po- land. Directed by Rowland V. Lee. Pho- tography by J. O. Taylor. Six Reels. Running Time, About Fifty Minutes. THE CAST "Bully" Brand , Hobart Bosworth Pain Madge Bellamy Roy Bradley Niles Welch Chan Chang Tully Marshall Larry Donovan • Monte Collins Mollie May Wallace SYNOPSIS Chan Chang, wealthy Chinese merchant who wishes a rare pearl for a necklace to present his adopted white daughter finds one in possession of Bully Brand, notorious pearl smuggler. He tells Brand to name his own price for the pearl, bnt Brand refuses to sell it, saying that he will use the pearl some time to win an otherwise uncorruptible woman. Brand is loathe to disclose his relationship to his son, Warren Bradford, whom he has given a fine education. Warren meets Pain, adopted daughter of Chan Chang and immediately falls in love with her. She tells him that she wishes a pearl that will fit into the beautiful necklace Chan Chang has presented her. Brand later tells his son Warern that he will give him any gift he desires. The boy, seeing the pearl that Chan Chang has coveted asks for it. When he gets the pearl he presents it to Pain. Chan Chang, seeing the pearl recognizes it. Remembering Brand's statement about winning some woman with the pearl he sends for Brand. Both Brand and Pain, wishing to protect Warren, refuse to reveal the truth. Believing Brand has wronged the girl Chang declares he must marry her' that night. Warren, ignorant of this, but hearing that Pain has been wronged goes to Chang and threatens death to the man, who he thinks harmed her. Chang seeing an opportunity for revenge by playing one man against the other, blindfolds them and they fight each other in a darkened room. After a furious battle, in which Brand nearly kills Warren, Brand discovers his assai'ant's identity, brings Chang to account and arranges the marriage between Warren and Pain. This is not the powerful vehicle for Hobart Bosworth that Sea Wolf or Behind the Door proved to be — -but it ' gives this bril- liant screen actor an oppor- tunity for some sensational acting and brings into play his physical as well as his histrionic powers. The story is absorbing, weakening slightly toward the conclusion, and is brought to a rather abrupt, although it must be admitted, pleasant ending. Audiences of every character will enjoy this picture, which is of a distinct mel- odramatic type, full of color and action. Points of Appeal. — There are some beautiful shots, especially in the opening scenes; lovers of ad- venture type of storv will enjoy to the utmost the thrilling fight with the shark and the terrific hand-to- hand conflict between the two men. Considerable pressure is also brought to bear on the ro- mantic side of the story. The Cast. — Besides the remark- able acting of Bosworth, Tully Marshall does some fine character delineation. Madge Bellamy looks sweet and pretty in the role of "Pain." Photography, Lighting, Direc- tion. — The photography in this picture is one of the really great achievements. Undersea photog- raphy, marine shots of unusual beauty and interiors that are clear and clean cut give the pic- ture some rare artistic quality. Universal Photoplay. Length, 4974 Feet. Di- rected by Maj. David Kirkland. Story by Hamilton Thompson. Scenario by Jack Cunningham. Photography by Earl Ellis. THE CAST Capt. Dan Purcell * Rex Roselli Mrs. Purcell i Anna Hernandez Kit Purcell Gladys Walton Pete Curry C. B. Murphy Burt Kineaid Jack Mower Mrs. Curry Frances Hatton Howard Morse Bert Roach Beatrice Hampton ' Alida B. Jones Clarissa Hampton Countess Decella SYNOPSIS Capt. Purcell, a retired New England sea-master, finds a baby girl deserted in a storm. He and Ma Purcell adopt the child. She grows to be a lovable, half-wild youngster of the docks, whose antics are the talk of the village. One night, when approaching womanhood, she goes aboard one of the fishing boats to break up a poker game and take one of the players home to his weeping wife. She remains as a prisoner of Capt. Burt Kineaid, the young skipper, who starts to force his attentions upon her, but who ends by admiring her spunk and falling in love with her. It is discovered she is the only daughter of a wealthy and staid family. She leaves the docks reluctantly and becmoes a young lady. She mourns for her former haunts and for Capt. Burt, however, when it develops that she is not a member of the Hampton family, but a daughter of one of their former servants, she flies back to the Purcell's and to Burt's arms. Here's a clever little story of the fisher folk and their work, in- terwoven with comedy bits and interesting situations. Beautiful seashore shots abound and are ideally perfect settings for the plot. Any audience, family or transient, will enjoy the simple story of the adopted waif and her escapades. The one fault is that it is a little slow getting started, but once on its way it never lags for an instant. Careful attention has been given to the smallest de- tail and the lighthouse scenes at night are most cleverly worked out. Points of Appeal. — A simple story of a waif of the sea adopted by fisherfolk with good comedy and dramatic situations. A pleas- ing love story. Excellent enter- taining qualities. Suitable for young or old. Beautiful exterior shots along the shore of the sea- side fishing village. The Cast.— Gladys Walton just runs away with the honors, mak- ing the most of a role that gives . her innumerable opportunities to show how versatile are her ac- complishments. She acts her part to the life and will have the audi- ence with her throughout. The supporting cast is adequate. All are equally good in the renditions of their respective parts with no one standing out above the others. Photography, Lighting and Di- rection. — Once the story gets started the continuity is excellent. The photography and lighting are up to Universal's standard. The night scenes showing the revolv- ing ray from the lighthouse out in the open sea are most cleverly worked out. The shore scenes, when the light beam passes over are not so well done. The timing is a little at fault as the beam comes around too soon when compared to the sea scenes. September 17, 1921 EXHIBITORS TRADE REVIEW 1103 The Night Horsemen Serenade A William Fox Production. Based on Max Brand's Novel, "Wild Geese." A Sequel to "The Un- tamed" in Which Tom Mix Starred. Scen- ario and Direction by Lynn F. Reynolds. Photography by Ben Kline. Footage, 4,790 Feet. Running Time, About Fifty Minutes. THE CAST Whistling Dan Tom Mix Kate Cumberland May Hopkins old Joe Cumber'and Harrv Lonsdale Dr. Byrne Joseph Bennett Buck Daniels Sid Jordan Mac Strann Bert Sprotte Jerry Strann C. Anderson Haw Haw : Lon Poff Marshal Charles K. French SYNOPSIS Whistling Dan disappears on the day before he was to marry Kate Cumberland. He followed the cry of the wild geese and nobody knew when he went. One day Dan rode into the village on his half-wild horse, which attracted attention of Jerry Strann, known as a "bad man." Jerry got into an argument with Dan, who shot him. The marshal warned Dan that Jerry's brother, Mac, would soon be on his trail. Instead of running away, however, Dan tried to nurse Jerry back to life. Buck Daniels, foreman of the Cumberland ranch, is sent by Kate to find Dan as her father' is dying, and the doctor believes that Dan's return would revive him. Buck finds Dan nursing Jerry. By a subterfuge he induces him to return to the ranch. Mac Strann, thinking that Dan has left for the ranch inspired by fear of his vengeance, follows and for spite sets fire to the Cumberland barn and shoots Dan's pet dog. Dan trailed Mac and was about to kill him when Kate appeared and begged him to return home again — with her. Just then the wild geese went honk-honking overhead, but Dan paid no heed. For the first time in, his life he realized that he really loved Kate and there was no answering call of the wild in his heart. Here is an example of what a good story can do. Tom Mix is a fine actor, no matter what sort of a story is given him, but when a regular yarn is selected he is seen to best advantage. The at- tempt to portray the "yellow" in his eyes as he becomes angry is slightly far-fetched and evidently done to visualize this event to the primary mind. But for good, smashing melodrama with a solid punch and thrills that will go chasing up and down the spine of the spectator, this Western will fill the bill. There is pathos, there is a bit of romance and an unus- ual assortment of Tom Mix's rid- ing stunts combine to make this a picture of nearly 100 per cent entertainment. Points of Appeal. — To the ro- mantic inclined this picture will not appeal as strongly as the av- erage, the love interest being largely subsidized to an attempt to set forth the impulses of a man of primeval instincts. There is plenty of play on the emotions, however, as the softening effects of love begin to operate. The Cast.— The work of the cast is above the average. Aside from the individual work of the star, which naturally predomi- nates, credit should be given Sid Jordan for his natural delineation of the character of Buck Dan- iels. The part taken by Joseph Bennett of the doctor is very much overdone and finally becomes only a lot of clowning. Photography, Lighting, Direction. — This weakness in the otherwise very good cast is due to the director, it would seem, and should not have been done. Wouldn't it have been advisable to have selected something besides the honored medical pro- fession for the necessary comedy? Photography is one of the creditable features of the picture. There are some beautiful shots at the opening and in several other places throughout the action are introduced bits of unusually artistic photography. First National Photoplay in Six Parts. Adapted from Felin y Codina's Stage Play, "Maria del Carmen." Director, R. A. Walsh. Run- ning Time, Sixty-five Minutes. THE CAST Maria del Carmen Miriam Co;>per Pancho George Walsh Maria's Mother Rosita Marstini Pepuso J. A. Marcus Domingo Maticas Josef Swickard Ramon Maticas Bertram Gi:issby El Capitan Ramirez Noble Johnson Don Fulgencio . . ■ • Adelbert Kuott •Juan Wm. Eagle Eye The Dancer . Ardita Milano P™ro Peter Venzuela The Secretary j0)in Eberts Zambrano Tom Kennedy SYNOPSIS In the town of Magdalena, a Spanish possession, lives Maria, daughter of Donna del Carmen. Her sweetheart is Pancho, son of Don Carrillo, governor. The town is surprised by a brigand band led by Ramirez, the governor is deposed and Don Domingo Maticas, appointed in his stead. Ramon, son of the new governor, becomes infatuated with Maria, who repulses him, but lie is encouraged by her mother. The two rivals fight, Ramon is badly wounded and Pancho flees to the hills. In his delirium Ramon constantly calls for the girl he loves. His father begs Maria to visit his son. She consents, on condition that Pancho's life be spared. Ramon recovers, but breaks his promise and with his father's assist- ance Pancho is captured. Ramon comes daily to the jail to taunt his rival. A counter revolution occurs, Pancho escapes, seeks out Ramon and disarms him in a duel, but spares his life. Ramon is touched bv Pancho's generosity and helps the latter to escape with Maria. Adapted from a Spanish melo- drama, the plot of "Serenade" is alive with the warring elements of love, hatred and revenge, there is plenty of fighting and fiery ac- tion and folks who like that sort of thing will be entertained by the picture. The acrobatic stunts of the agile, athletic George Wialsh, in the role of hero Pancho, do not seem quite in keeping with the popular notion of a dignified Don, but they add considerable jazz and pep to the progress of events and more than one decisive thrill is put across when Maria's resourceful lover dodges death by a hair's breadth or deals out chas- tisement to his worrying enemies. There is "something doing" of a vigorous nature all the time and enough sentimental lovemaking to satisfy the most ardent admirer of romantic incident. Points of Appeal. — The Spanish atmosphere is well developed and sustained, there are several excit- ing and realistic combats staged, the faithful lovers win a due measure of sympathy and the vil- lain in the case reverses partially the verdict of dislike scored against him by the audience, when he repents at the finish and assists his successful rival to es- cape with the girl. Cast. — George Walsh is at his best in the scenes which call upon him for a display of extraordinary physical demonstrations and valor, although as an emotional actor he hardly fills the bill. Miriam Cooper is sweetly fascinating as the handsome Maria and adequate support is given the principals by the l-emaining members of the company. Photography, Lighting, Direction. — There are many effective deep sets in evidence, the local color is excellent, including skil- fully filmed views of substantial interiors and colorful Spanish scenes, with good lighting. R. A. Walsh has directed the fea- ture with his customary artistic judgment, and even continuity is maintained. 1104 EXHIBITORS TRADE REVIEW Volume 10- Number 16. Passing Thru Thomas H. Ince Photoplay in Five Parts. Re- leased by Paramount. Author, Agnes Chris- tine Johnston. Scenario by Joseph Poland. Director, Wm. A. Seiter. Cameraman, Bert Cann. Running Time, Fifty-five Minutes. THE CAST Billy Barton Douglas MacLean Mary Spivins Madge Bellamy James Spivins Otto Hoffman Willy Spivins Cameron Coffey Siles Harkins Willard Robards Mother Harkins Edithe Torke Hezikiah Briggs Fred Gambold Ionise Kingston Margaret Livingston TYed Kingston Louis Natheaux Henry Kingston Bert Hadley SYNOPSIS Billy Barton, bank teller, shoulders the blame for a cash shortage of which Fred Kingston, a fellow employee, is guilty. He is arrested and sentenced. The train on which he is being taken to the prison is wrecked and he escapes. At the town of Culverton he sees Mary, daughter of Spivins, the local bank president, and falls in love with her. He interferes with farmer Harkins when the latter is beating his lazy mule. Billy is knocked out by the rustic, but later takes a job on his farm. Spivins and Harkins quarrel and the mule kicks the banker, knocking him senseless. On recovering Spivins accuses Harkins of hitting him with a club and has him arrested. Billy and Mary find a shred of the banker's coat sticking to the mule's hoof. On this evidence Mary goes to the jail, while Billy proceeds to explain matters to Spivins. At the bank Billy encounters bandits, one of whom is Fred Kingston, looting the safe, with Spivins tied to a chair. The bandits lock Billy in the vault and escape. A posse hunts the robbers. Efforts are made to release Billy from the vault, but in vain. He is smothering, when the mule arrives and kicks in the wall behind the vault, effecting Billy's release. Meanwhile Willy. Spivins' little son, explodes a stick of dynamite at the corner of the bank, just as Spivins consents to Billy wedding Mary. In the blow-up everybody is more or less scattered, but not seriously in- jured and all ends well. Passing Thru gets off at a rapid stride and maintains a dash- ing gait all the way. It is an ex- cellent mixture of melodrama and comedy, replete with explosions of laughable farce, contains a fair seasoning of romance and as a whole must be ranked as very en- joyable entertainment. The lead- ing role suits Douglas MacLean in every particular, there isn't a dull moment in the entire five reels and exhibitors should find the feature a box office asset of undeniable value. The picture was given its initial metropolitan showing at the Rialto Theatre, New York, and judging by the hearty applause accorded it, it is destined to win widespread pop- ularity. Points of Appeal. — The varied adventures of hero Billy Barton, after his escape from the wrecked train, are a compound of thrills and comedy, his love affair is sympathetically handled, the ex- ploits of the wonderfully sagaci- ous and well-trained mule that cuts an important figure in the course of the narrative never fail to awaken tempests of mirth, and the climax, with everyone more or less shaken up by a dynamite charge, is unusual and diverting. Cast. — Douglas MacLean has never done better work than in his portrayal of Billy Barton, a truly lovable hero and "regular fellow." Pretty Madge Bellamy, Thomas H. Ince's latest "star tfind," is a winsome and attractive heroine and the cast as a unit de- serves hfigh praise. Photography, Lighting, Direc- tion.— There is a wealth of charm- ing rustic scenery, the long shots are skilfully executed and first- class lighting adds to the picture's artistic value. The direction is excellent, the action fast and even continuity is maintained. Paramount Photoplay in Five Parts. Author, Henry Arthur Jones. Scenario by Julia C. Ivers. Director, William D. Taylor. Run- ning Time, Fifty-five Minutes. THE CAST Avis Langley Ethel Clayton Geoffrey Southerne Charles Meredith Alec Langley Earl Schenck Mrs. Langley .Fontaine La Rue Viva Newmarch Winifred Kingston Bessie Ackroyd Lillian Rich Samuel Ackroyd Charles French Rufus Southerne Spottiswoode Aitken Dr. Newmarch Herbert Fortier SYNOPSIS While o» her death-bed the mother of Avis Langley begs her to watch over her wayward twin brother, Alec. Avis marries Geoffrey Southerne. Alec has disappeared. A vision of her mother comes repeatedly to Avis. She receives a visit from Samuel Ackroyd of New Zealand, who teils her that Alec was in love with his daughter, went away and wrote him asking him to see his sister Avis. Avis goes to New Zealand, finds Alec and brings about his marriage to Bessie. On her voyage home the steamer is wrecked. Geoffrey is informed that all on board perished, but Avis is washed ashore on an island. Months pass and Geoffrey weds Viva Newmarch. whom he does not love. Avis returns, but only makes her presence known to her brother and his wife, who promise to keep her secret, she believing that Geoffrey really loves Viva. Her mother's spirit appears and consoles her. Viva is accidentally killed. Avis rejoins her husband and they are happily reunited. People interested in spiritualis- tic research will find much to please them in this picture, while unbelievers in the ability of the dead to communicate with the liv- ing are likely to view it with good-humored toleration on ac- count of the really fine acting of the star, Miss Ethel Clayton. Al- though that distinguished play- wright, Henry Arthur Jones, is responsible for the story it can- not in all justice be set down as a convincing specimen of his art. It seems extremely illogical to ex- pect a devoted wife, such as Avis Langley is represented, to meekly eliminate herself from her hus- band's life, when on her return, after being reported dead, she finds him wed to another woman, especially as she had hardly been absent a year. Nor does there appear sufficient cause for her ac- tion in drifting away to the other side of the world in search of her truant brother, considering that her affections were bound up in the man she married. Whether the feature will prove a good drawing card depends altogether upon the class of patrons each exhibitor caters to. It cannot be said to possess a universal appeal. Points of Appeal. — The ghostly effects are well executed through clever] v handled double exposures and there is not wanting emo- tional sympathy for the young heroine who struggles between love and supposed duty. Cast. — Ethel Clayton gives a dignified and thoroughly dramatic performance in the role of Avis Langley, Earl Schenck scores heavily as the erring brother, and the work of the rest of the cast is adequate. Photography, Lighting, Direction. — The British scenery is quietly beautiful, there are some striking views of the New Zealand docks, the interiors are well filmed and good lighting prevails. The action moves smoothly and the continuity holds without a break. V September 17, 1921 EXHIBITORS TRADE REVIEW 1105 Remorseless Love No Woman Knows Selznick Photoplay in Five Parts. Author, Mary Magruder. Scenario by Edward Montague. Director, Ralph Ince. Running Time, Fifty- five Minutes. THE CAST Ruth Baird Elaine Hammerstein Enoch Morrison Niles "Welch Dave Hatfie'd Jerrv Devine Hester Morrison Ray Allen Cosmo Hatfield James Seelev Cameron Hatfield Effingham Pinto SYNOPSIS A feud is in progress between the Tennessee families of the Hatfields and Morrisons. Ruth Baird is related to both families. Enoch Morrison is in love with her but her uncle Cosmo Hatfield and her cousin Cameron oppose him. The lovers go by boat to an island to have their fortunes told by a colored woman, Enoch leaving his gun behind in the woods. The fortune teller's house is deserted, their boat is lost in a storm and they are forced to spend the night on the island. Returning next day Enoch is arrested for the murder of Cameron, found dead close by the latter's abandoned gun. He is tried and fearing to compromise Ruth by admitting their presence on the island, remains silent. Mat- ters look black for him and Ruth is threatened by her uncle who declares he will kill her if she dares to intervene between Enoch and her accusers. Yet the girl determines to defy him, but is saved this necessity by the sudden anouncement of little Dave Hatfield that he shot Cameron accidentally with her lover's gun. Enoch is triumphantly acquitted and his marriage to Ruth brings about reconcil- iation between the parties to the long-lived feud. There is a strong family re- semblance to be noted in all stories dealing with Southern feudists and when lovers belong- ing to opposite sides of the con- troversy are introduced one al- ways feels that the enmity of their warring relatives won't pre- vent them from being united at the finish. Remorseless Love suffers somewhat from this handi- cap of familiarity with its plot, but is nevertheless well directed, skilfully acted, and such good use has been made of the material in every way that it registers on the whole as an entertaining picture. Like all of Ralph Ince's produc- tions, it is artistic in the extreme, the camera work is exquisite and the locations well chosen and in perfect harmony with the narra- tive. Points of Appeal. — The slaying of the heroine's cousin provides a mystery note which adds much to the suspensive quality of the plot, Ruth's loyalty to her lover wins sympathy, as does his resolution not to avail himself of an alibi which might compromise her rep- utation, and it is a bit of a sur- prise when Cameron's death turns out to have been an accident after all. A satisfactory climax is at- tained. Cast. — Elaine Hammerstein plays the role of Ruth Baird with dramatic force and natural ease, her physical charms are undeniable and she registers as a very bonny and captivating young school teacher. Niles Welch makes a good impression in his energetic portrayal of Enoch Morrison and adequate support is giver the principals by others of the cast. Photography, Lighting, Direction. — The exteriors are beauti- ful, including charming woodland and water views, with alluring long shots, and excellent lighting effects are achieved. Ralph Inee has directed the feature with his usual unerring judgment, preserving even continuity and smooth action throughout. Universal- Jewel Production. From the Novel "Fanny Herself," by Edna Ferber. Di- rected by Tod Browning. Running Time, Eighty Minutes. THE CAST In the order of their appearance. Ferdinand Brandeis Max Davidson Herr Bauer Snitz Edwards Molly Brandeis Grace Marvin Little Fanny Brandeis Bernice Radom Aloysius Danny Hoy Rabbi Thalman E. A. Warren Little Theodore Brandeis Raymond Lee The Great Schabelitz Joseph Swickard Father Fitzpatrick Richard Cummings Little Clarence Hyle Joseph Sterns Fanny Brandeis Mabel Julienne Scott Theodore Brandeis John Davidson Clarence Hyle Earl Schenk Michael Fenger Stuart Holmes SYNOPSIS Fanny is a typical American girl, although an odd mixture of bookworm and tomboy. Her parents own a small drygoods and notions store in a little middle Western town. The father dies, leaving the mother to run the business. She and Fanny scrimp and save so that the son, Theodore, can study the violin in Europe. This boy breais his mother's heart by marrying a music hall dancer in Vienna. When the mother dies Fanny, through anger and realization of her futile years of sacrifice, breaks away from her home and becomes a highly efficient business woman — the head of a department in a Chicago mail-order house. Her soul is constantly torn between two forces, the materialistic and the spiritual. Fenger, the genius-like executive of the mail-order house, spurs her to material success. Heyl, her boyhood playmate, and now a brilliant newspaper man, tries to persuade her to let her spiritual side — the old Fanny, herself — come to the surface again. Fanny becomes herself again when her brother, Theodore, returns from Europe with his baby daughter. His wife had run away. Fanny takes him in, puts him on his feet and, with Fenger's help, arranges for his American debut. It is a great success. Then he disappears — to go back to his wife again. This is the last straw for Fanny. Her better nature is again submerged in busi- ness fatalism. She forgives Fenger for certain unwelcome attentions towards her and is on the point of running away with him, despite his invalid wife, when Heyl finally is victorious in his fight to make her give in to her better impulses. Fanny, again her lovable, unmaterialistic, sympathetic self, finally nestles into Heyl's arms, at last secure in the knowledge of her future love and happiness. As an epic of small town life, if for nothing else, this produc- tion ranks high. It is a story of the lives of simple people in a small town. It grips and tugs at the heartstrings, and is pre- sented in such a way as to be one of the most interesting and entertaining photoplays of the season. Neighborhood houses, especially those catering to fam- ily trade, can run it to advan- tage. The story is strung to- gether with human incidents intermingled with humor and pathos. Points of Appeal. — An unusu- ally clever adaptation from a popular novel. Mabel Julienne Scott in a rc1^ that iust suits her. As "Fanny Herself" she will car- ry the audience with her all the way through the picture. A beau- tiful love element, mother love, filial love and the faithful love of boy and girl are all interwoven into one of the greatest human documents ever screened. Tears and laughter are intermingled in the presentation in a most pleas- ing fashion and everyone should enjoy seeing it. The Cast. — Mabel Julienne Scott, as the young girl who sac- rifices her all, will win the sym- pathies as no other role of hers has ever done. She is exceptional in this one. Her supporting cast is all that could be asked. Truly an "all-star" cast is in this pro- duction. To single out one would not be fair to the others. It is the truly remarkable acting of this cast that makes such a human document of No Woman Knows. Photography, Lighting and Direction. — Tod Browning has done excellent work in direction. The continuity is smooth and at no time is the interest allowed to lag. Some of the pathos might have been shortened, but as this can be fixed by a little editing it will no doubt be so fixed by the time it is released to the exhibitor. The photography and lighting are excellent. 1106 EXHIBITORS TRADE REVIEW Volume 10- Number 16- Short Subject News CONDUCTED BY CLIFFORD KNIGHT Selig-Rorke Plays Will Be Success Savs Writer Critic j Herbert Howe Is Particularly Im- pressed with "The Northern Trail" — Other Producers Are Watching Short Subject Experi- ment Hei'bert Howe, writing in the September number of Motion Picture Magazine, a moving picture fan publication, gives the view of an expert critic on the return of the two-reel photoplay such as Selig-Rork are making for Educational release. In an article, under the caption "The Return of the Two-Reeler," Mr. Howe says: . . . "Naturally it was not easy to in- duce directors and actors of high reputation into demi tasse drama. And Messrs. Selig and Rork knew that it required supernal agencies to raise the two-reeler from the dead. They finally secured Bertram Bracken as director. From the shelves of the great film library at the Selig plant, Mr. Bracken selected The Policeman and the Baby, a comedy drama, and The Northern Trail, a tragedy by James Oli- ver Curwood, as the first of the series. For these he secured players of repute: William Desmond, Lewis Stone, Ethel Grey Terry, Wallace Beery, Elinor Fair and Margaret Landis. "Director Bracken has negotiated the return of the two-reeler in a way that should more than reinstate it in favor. When I viewed The Northern Trail I re- alized more emphatically the fault of the motion picture. Commercially speaking, the five-reeler has been adulterated. I speak of the majority of 'feature' pictures. . . . "Great art demands the elimina- tion of all irrelevancies. "The short story has been the favorite form of American literature. O. Henry, of all writers, is perhaps the most typically American, because he wrote concisely and faithfully of common American life. Some of his stories were produced as five-reelers without much success, whereas those done as two-reeler s often overshadowed the feature of the program. "The Policeman and the Baby has much of the O. Henry spirit. It moves rapidly, without seeming to. The North- ern Trail is tragedy, done with such hu- man touch that it has nothing of the mor- bid. "Mr. Bracken took only a week to shoot each of these productions, thus they were done with the maximum of economy and, compared to most feature pictures, are in- expensive. By economizing on time, a pro- ducer can afford the best actors, camera- men and directors. "Other producers are watching his ex- periments, ready to follow in line, after the manner of geese — and film producers. The success seems assured for such as the Bracken make." Mr. Bracken also directed the third pic- ture of this series, The Ne'er to Return Rood, by Mrs. Otis Skinner, and the fourth, which is another James Oliver Cur- wood story of the snow country, The White Mouse. Many Big First Run Contracts for New Educational Product Reports are being received daily from the branches of Educational Film Ex- changes, Inc., of contracts for the second year's output of short subjects. In spite of increased prices in keeping with the greater effort being put into the produc- tion of new subjects, new contracts are being sent in with most encouraging fre- quency. Denver, San Francisco and Detroit branches got the honors for submitting the first contracts for the new product. The Denver branch reported some time ago that it had closed for Educational's en- tire output of comedy subjects, Sketcho- grafs and Selig-Rork Photoplays for first ru» in that city. In addition, this office has reported contracts for the whole com- edy output and for a good portion of the other subjects released by Educational, in six towns in its district. The first contract from Detroit cov- ered the entire comedy program of 62 sub- jects, while contracts have been made in San Francisco for the comedies and for the Selig-Rork Photoplays. Other branches which have closed big first-run contracts for the new product in- clude those in Cleveland, New Haven, Chi- cago, Los Angeles, Boston and Washing- ton. "Runaway Train" Called Back to Capitol Theatre Lyman H. Howe's Famous Ride on a Runaway Train, an Educational release, has been called back to the Capitol The- atre in New York, the world's largest theatre, for its third showing there. The Ride on a Runaway Train had its premiere at the Capitol some time ago. A short time later it was run there for another week, and at that time S. L. Rothapfel, manager of presentation for the Capitol, wrote that "in my opinion, Ride on a Runaway Train is the best short subject I have ever seen." He added that "it is the only short subject which we ever brought back for a second presentation, and on both occasions it created a sensation." The picture was released by Educa- tional and has had success and commen- dation such as are won by few short novelties. Now it is coming back to the Capitol again, where the patrons of that theatre will see it for the third time early in September. Regular Stock Company for Christie Comedies The stock company idea has found fa- vor with the producers of Educational- Christie Comedies, who furnish a good example of their offering of varied com- edy stars in their latest picture, A Pair of Sixes, which is to be released soon by Educational. In this new comedy, which revolves around a young man who imag- ines himself the father of a bright-look- ing pair of twins, Neal Burns and Viora Daniel play the leading roles. But also in the cast are half a dozen players of al- most equal prominence. Among them are Earl Rodney, Lillian Biron, Henrv Mur- dock, Ward Caulfield and George French. Variety Important Factor in Charles Urban's Movie Chats Letters from All Over World Testify to Widespread Interest — Each Chat Contains from Three to Twenty Subjects While the critic of motion pictures would hardly compare Charles Urban's Movie Chats with a vaudeville bill, they have one element very much in common. That is the quality of variety. In all probability it is this variety which has won for them such an emphatic suc- cess in all parts of the world. Letters from England and the coun- tries on the Continent; from many places in America and many other countries often stress this point, sometimes naming it, sometimes emphasizing it without real- izing it. This is particularly true of America, where audiences are made up of persons who come from many different countries. Sooner or later all persons in these audi- ences are sure to see something about their home country, oft as not, about their home town, for the Movie Chats penetrate everywhere and into everything. Theatre managers frequently write to Mr. Urban, telling how someone in the au- dience the night before came to the box- office to tell about this and that place, this and that person that had been recognized. Travel, the arts and sciences, religion of all countries, costumes and customs of all countries, military and naval subjects of all countries — these and a score of other topics are constantly finding their way into the Movie Chats. Each Movie Chat is edited in lengths of one reel and each contains anywhere from three to twenty subjects, so it is easy to see how wide their range is. In England they are being used by prac- tically every theatre and in every other country their use is growing constantly. Educational to Open New Branch at Charlotte, N. C. Educational Film Exchanges, Inc., will open their thirty-seventh branch exchange in Charlotte, N. C, September 5. Follow- ing within a few days after the opening of a new branch at Oklahoma City, this pro- vides a striking illustration of Education- al's confidence in the new year's business and in its new product. Just before his departure for Europe E. W. Hammons, president of Educational, announced the coming opening of the Oklahoma City branch, and indicated that increasing busi- ness probably would necessitate establish- ment of further branch exchanges in the near future. The increasing demand for Educational's short subjects in the North Carolina territory has made it necessary to have the exchange at Charlotte opened without awaiting Mr. Hammons' return. The Charlotte branch will be at 10 South Graham Street, and will be in charge of Claude E. Cobb as resident manager. September 17, 1921 EXHIBITORS TRADE REVIEW 1107 REVIEWS OF CURRENT SHORT SUBJECTS but goes to a ball game instead and is mistaken for the new pitcher. He is put in a uniform and gets a home run for the team when it is badly needed. this section of the Review. Hy Mayer contributes a pen and ink fantasy, in which he utilizes some of nature's handi- work for cartoon purposes. "SAVE YOUR CARFARE" (Chester Outing in one reel released by Educa- tional).— Mukden, one of the most impor- tant of the cities of the Far East, is the subject of this picture, which takes one through the quaint, crooked streets, shows the ancient wall built centuries ago to protect the inhabitants from barbarian hordes and gives a few shots of the mar- ket places. An Oriental version of our "hot dog" merchant, flapjacks made m the streets and sold by the pound, and broom merchants crying their wares are some of the interesting highlights. The great dragons that guard the city's gates which were erected when this country be- came a republic and the school for blind girls going through some of their daily work add interest to the film. How pot- ters work and a shoe store that looks like one of our modern motion picture theatres — from the outside — are other points of interest. The picture opens with some shots taken of the railroad station with its masses of commuters, all in a hurry to make the "5.15." "ROARING WATERS" (Universal Western drama in two reels featuring George Larkin. Story by Philip Kerby and G. H. Plympton. Directed by Edward Kull). — Plenty of action, but a plot that is not especially novel. There are several inconsistencies in the story. For instance, the girl is lured to a lonely cabin by means of a crudely written note that is supposed to have been written by her sweetheart. A case-hardened member of a rum-running gang, which is supposed to shoot at sight, later gives the mounted policeman a correct description of the route taken by the villain, who is trying to get away with the police officer's sweetheart. But the average audience will be interested in the play, and there is enough excitement to successfully fore- stall any criticism of minor defects in the composition. Albert J. Smith, Josephine Hill and William Welsh are in the sup- porting cast. "NO CLOTHES TO GUIDE HIM" (Universal-Star comedy in one reel fea- turing Bert Roach and Mary Philbin. Directed by Craig Hutchison. Scenario by Scott Darling). — Here is a case where several situations are not developed to their full capacity for laughs. The fliv- ver idea starts off in a promising way but is not worked up. This could easily have been made a good gag. The opening scene, where the comedian is discovered asleep with legs protruding several feet out of the foot of the bed, has been over- done. However, audiences will find a lot of fun in the breezy little comedy. The appearance of the love-smitten hero on the streets in his pajamas and his subse- quent tour in a policeman's uniform that lacks most of its rear portions will help make this an effective laugh-producer. "STEALIN' HOME" (Universal-Cen- tury comedy directed by Alf. Goulding. Story by Alf. Goulding. Length, 2 reels). — One of the best short comedies recently released. The bubble-blowing scene is very funny, and the office boy as a pitcher in a big league team, catching a ball standing on his head and the long slide "home," will catch the fancy of the base- ball fan. Harry Sweet is the boob office boy, Bartine Kelly plays the part of the girl and James Kelly is the" gruff but kind- hearted boss. It's about an office boy who constantly gets in bad and is finally fired. He promises to go home to his mother, KINOGRAMS NO. 2071 (Eastern edi- tion. Released by Educational). — Presi- dent Harding won a golf prize when he entered a tourney for newspapermen as a regular competitor and finished second. He went around in 76. Robert Bender was the winner. Jousting is revived as a wafer sport in Paris. The next scenes show "Big Bill" Tilden and Mrs. Mallory playing tennis at Brookline, Mass., and following this workmen are seen blasting for a new hotel in New York City. We then see Americans presenting a modern tuberculosis sanitarium to France and Mr. and Mrs. McAdoo visiting the Boy Scouts at their summer camp. This is followed by pictures of the crew of the ill-fated dirigible, ZR-2, senators called to hear the German treaty and American girls pupils of Helen Moller, snapshots around Coney Island and colored members of Elks in parade at Boston. "THE SCIENCE OF A SOAP BUB- BLE" (Kineto Review No. 46).— This se- ries of experiments made by Professor F. P. Smith of London demonstrates that even the lowly bubble pipe has scientific possibilities and should interest beholders of any age. The strong film that envelops bubbles is responsible for the weight that can be sustained on the silvery globules. The clinging power of bubbles is one of the most striking of the series of experi- ments. Hydrogen is forced into the soap solution and a mass of bubbles is blown into a tall pillar. The mutual resistance of like surfaces is shown when two water jets are actually twisted without joining. The electricity from a stick of sealing wax will cause the jets to unite. This surface resistance makes it possible for one bubble to rest inside another one. How bubbles, when touching, always form an angle of 120 degrees each is shown in a very pretty experiment. This principle explains why soap films arrange them- selves in such geometrical frames. Length of this film about 972 feet. "THE CIVET CAT" ("Adventures of Bill and Bob." Released week Septem- ber 18 by Pathe). — The civet cat, which lives in hollow trees and among rocks, is the victim this time of the crafty trapping methods of the two Bradbury boys, Bill and Bob. They are seen making the trap, which is set in a dark spot and baited with sweetened meat. The trap is suc- cessful, the boys finding not one but two of the animals caught the following morn- ing. The sub-titles take occasion to ex- plain some of the elementary details of curing skins. Freshly skinned pelts are stretched on boards and "cured" in a cool, protected place with the use of common table salt and possibly a little alum to "set" the fur. PATHE REVIEW NO. 121 (Released by Pathe, September 18). — Pat Rooney, the famous theatrical star, contributes some lively jigs in this issue of the Review. The interpretation of the Irish steps will please patrons. How the cowboys swing a lariat is expertly done, several intricate evolutions being performed with the rope. How it's done is then shown by slow- motion analysis. "The Pups of Paris" is the name of a fashion review of the pet dogs which are seen promenading down Parisian boulevards. Some views of the latest thing in clothes are included. Venice and its winding canals is the next sub- ject._ How the boatmen guide their quaint- looking gondolas through Venetian water- ways is interesting. The Pathe hand coloring adds materially to the beauty of "MOTHER O' DREAMS" (Two-reel Western featuring Tom Santschi and re- leased by Pathe week of September 18). — Some choice exterior shots form the back- ground for this stirring drama of the far West. A rather conventional story, but well acted and certain to hold the atten- tion of the popular average fan. Tom Santschi appears as an artist-cowboy. As an artist he is not particularly impressive, but his riding and shooting and proclivi- ties at which he has always been adept more than compensate for the error in trying to cast him in an artist role. The story is about Santschi's appearance with his Chinese cook in a cabin not far from the home of Jacqueline Wray and her grandmother. Santschi makes friends with the girl and the friendship ripens into love. Ruff Wray, an unscrupulous stepson of the old lady, plots to steal their property and, with the help of a scamp lawyer, almost succeeds. Santschi's strong right arm and trusty gun put an end to the schemes of Ruff Wray. "THE FALSE GODDESS" (Fourteenth episode of the Pathe serial, "The Yellow Arm," scheduled for release September 18). — Action in this chapter centers around the efforts of a Chinese priest to regain the faith of his people. He in- duces Suzanne Valette, his prisoner, to consent to pose as a goddess, with the understanding that if she does so he will release the members of the Bain family. The people are much impressed until Su- zanne pauses in her triumphal ride to speak to her friend, Jerry Engleson. This starts a suspicion in the minds of some of the bystanders, and an unfriendly dem- onstration results. The priest realizes that his plans have failed and, casting discretion aside, he plans the death of Joel and Doris Bain. He orders Suzanne to raise her right arm, which is the pre- arranged signal to the priest's followers to execute the Bains. "LATE LODGERS" (Hal Roach comedy featuring "Snub" Pollard. Scheduled for release by Pathe week of September 18). — This is one of the funniest of the Hal Roach output. Good action, some clever gags, and the whole thing is put over in a way that fans enjoy. The Hotel de Epi- demic is the scene of most of the fun. Pollard acts as manager, "Sunshine Sammy" is a bellhop and Marie Mosquini is the Salvation Army lassie who visits the hotel and incidentally helps effect the capture of Sam the Swiper, who has suc- ceeded in robbing a house. One of the best gags is placing a new arrival on the only bed in the hotel and as soon as he falls asleep, picking up the mattress, carrying the sleeping roomer off to one side and then utilizing the bed for the next arrival. "PATHE REVIEW No. 119" (Scheduled for release by Pathe September 4). Lord Waldorf Astor is seen fishing on his pri- vate yacht off the Isle of Bimini. Lord Astor's prey is the sea pig- or porpoise which is harponed and brought to the deck after a hard struggle. Hy Mayer draws some funny sketches of New York's Greenwich Village. "Dancing, Alias Hard Work" is a slow motion showing a skilled dancer performing aestethic styles of dan- cing. "Where William Tell Made His Mark" is a Pathecolor travel-picture in natural tints showing views of Altdorf, Switzerland, a big monument marking the spot where the immortal Tell is sup- posed to have shot the apple off the head of his son's head. Some beautiful scenery is seen in this locality. 1108 EXHIBITORS TRADE REVIEW Volume 10- Number 16. The News of the Week Universal Opens Central Theatre, N.Y. "No Woman Knows" Is Opening Bill — Year's Run for Company's Pictures Which Will Include "Foolish Wives'' 0 WOMAN KNOWS, Tod Brown- ing's latest Universal-Jewel produc- tion, had its premier last Sunday evening in the Central Theatre, Forty-Seventh Street and Broadway, and was received with great enthusiasm by an audience which jammed the new Universal play- house to its doors. The Sunday showing was the beginning of a year's run of Uni- versal pictures in the Broadway house, marking the first time Universal has had its own theatre on Broadway in many years. The presentation of No Woman Knows was arranged by Hugo Riesenfeld, director general of the Rivoli, Rialto and Criterion theatres, New York. His prologue ar- rangement for No Woman Kyiows was sim- ple and tasteful. It consisted of a violin solo, "Kol Nidrei," rendered by Isidore Berger, in keeping with the theme of the picture; while the picture itself was ac- companied by special organ music, also ar- ranged by Riesenfeld. Accompanying the Tod Browning pro- duction on the program was an Out of the Inkivell comedy by Max Fleisher and a "bubble dance" interpreted by Lillian Powell. No Woman Knows is a picturization of Edna Ferber's famous book, "Fanny Her- self." The principal role, "Fanny," was taken by Mabel Julienne Scott, who gained new laurels by her interpretation, as evi- denced by the plaudits of those who filled the Central Theatre on the opening night. In announcing the acquisition of the Central Theatre, Universal made it known that the lobby displays, prologue and spe- cial exploitation used in conjunction with the pictures playing at that theatre would be devised to suit every exhibitor in the country. The presentations have been promised as models for exhibitors who later book the picture. "That this policy is sound and is being adhered to by Universal was apparent at the opening of No Woman Knows. The prologue was neither elaborate nor over- ornate," says the announcement. "The lobby was strikingly decorated with lobby cards from the feature, augmented by pages taken from the book "Fanny Her- self" and by oil paintings. "The only street exploitation used with the picture was a simple truck stunt which included the painting of a huge book on the canvas sides of the truck, to tie up the picture with the popular novel." No Woman Knows will remain in the Central Theatre for two weeks, when it will be followed by Moonlight Follies, star- ring Marie Prevost. Later on in the sea- son the theatre will be given over to the presentation of Foolish Wives, the million dollar von Stroheim picture, now being cut and edited at Universal City. Marie Prevost's first Universal starring vehicle. Moonlight Follies, has been re- ceived in the East, and is pronounced by those who have seen a pre-release showing of it, to be one of the best five-reelers of the year. Although it is not classed as a Universal-Jewel production, the super- picture brand of the Universal studios, it is so good that Universal has booked it for the Central Theatre, Forty-Seventh Street and Broadway, beginning September 18. The picture was directed by King Bag- got, one of Universal's leading directors, from an original story by Percival Wilde. Miss Prevost, by reason of her excellent work in this, her first starring picture, has jumped to a place among the leading Uni- versal stars. Hodkinson Sales Forces Stirred On by Officials W. W. Hodkinson's sales forces this week received an enthusiastic letter from various officials. Replies from field rep- resentatives were promptly received. Ap- pended are copies of two letters received by Hodkinson: "Mr. W. W. Hodkinson, President, "W. W. Hodkinson Corporation, "527 Fifth Ave., New York. "Dear Mr. Hodkinson: "I have your valued communication of Aug. 18 attaching list of eleven forth- coming productions. "I agree with you that individually and collectively the releases on this list are of an extremely high grade, and I am gratified to know that with the exception of one picture, each subject has been graded after completion. "I have read carefully your recapitu- lation of our assets and liabilities and will neglect no opportunity to get full value out of our assets and to recognize at all times my personal responsibilities to the organization. "I feel that the new season is going to be better than we have yet experienced; our product the greatest ever, and our organization second to none. "Sincerely yours, "W. W. HODKINSON CORP., (Signed) "S. W. Grow, "Representative." "Mr. W. W. Hodkinson, President, "W. W. Hodkinson Corporation, "527 Fifth Ave., New York. "Dear Mr. Hodkinson: "I am in receipt of your letter of Aug. 18 regarding your announcement of the eleven productions to be released under the Hodkinson banner. "I am very enthusiastic about our future and the wonderful pictures we have for the exhibitors all over the United States. We surely deserve their support 100 per cent. "We have been receiving more inquiries every day about our coming releases, and I am sure this office will show a very material increase within the next month. You can have every confidence in my abil- ity to carry out the success that is yours, and my integrity to work hard to attain this success in placing our pictures before the public in the Northwestern territory. "Congratulating you on the superior grade of product and the selling plan lately inaugurated, and with kind regards, I remain, "Very truly yours, (Signed) "F. H. BUTLER, "Hodkinson Representative." "The Atheist" Ready Soon for Broadway Showing The Atheist, a super production, will be completed this coming week, according to a statement issued to-day by the president of the United States Moving Picture Cor- poration, James W. Martin. The Atheist had its premier recently in Cumberland, Md., at the Maryland The- atre. Though shown with scratch titles, and despite unfavorable weather, it drew such audiences that the management was compelled by popular demand to continue the run for the balance of the week. The management of the United States Moving Picture Corporation, in view of the reception at Cumberland, feels that it is in possession of a picture of unusual earning power. The Atheist is an original story by Gar- field Thompson, directed by Joseph Lever- ing in co-operation with the author and Herbert L. Messmore. The cast includes Belle Bennett, Walter Ringham, Jean Robertson, Logan Paul, May Kitson, James McDuff, Denton Vale, and the child actress, Rita Rogan. The Russell Clark Sales Syndicate has the handling of the feature. It is not yet determined what will be done with regard to its premier Broadway showing. O'Brien and Tearle at Work on New Selznick Features The back lot at Selznick's studio in Fort Lee, N. J., has been converted into a vista of Turkey, and for a week a large com- pany of players have been following Eugene O'Brien's leadership, under direction of Alan Crosland, in filming Prophet's Para- dise. It is in this picture that Sigrid Holmquist, the "Swedish Mary Pickford," will be presented as Mr. O'Brien's leading lady. Prophet's Paradise was written with Eugene O'Brien especially in view by Lewis Allen Browne, of the Selznick sce- nario staff. In its plot are involved a routine of unusual motion picture inci- dents, based on the adventures of an American who is "sight seeing" in Con- stantinople. C. S. Montanye's story in the Red Book gave Mr. Browne his idea for the scenario. Nora Booth, Bigelow Cooper, Joseph Burke and Arthur Housman take promi- nence in O'Brien's support. Prophet's Paradise will be ready for release on its appointed schedule as one of the six O'Brien star features that will come to exhibitors among the "Forty from Selz- nick" during the ensuing year. As one of the six Conway Tearle fea- tures exhibitors will receive during the forthcoming year, Ralph Ince is now pro- ducing The Referee, from Gerald Beau- mont's story that lately appeared in the Red Book. Lewis Allen Browne, of the Selznick scenario staff, wrote the con- tinuity and it is declared by those who have watched the development of the film version that this Ralph Ince feature will present Mr. Tearle in a picture that will arouse great interest among the followers of this Selznick star. N September 17, 1921 EXHIBITORS TRADE REVIEW 1109 Metro Version of "Camille" Shown in N. Y. The Nazimova production of Camille was given a private showing Wednesday evening, Sept. 7, in the ballroom of the Ritz-Carlton Hotel. A specially in- vited audience composed of persons from artistic, literary, social, theatrical, educa- tional and film worlds, attended. Nazi- mova, who made the picture at Metro Studios in Hollywood, came from Califor- nia to attend the premiere. The picture will be released by Metro Sept. 26. Nazimova's Camille is a modernized ver- sion of the Dumas masterpiece. The mod- ernizing was done by June Mathis, author of the screen versions of The Four Horse- men of the Apocalypse and The Conquer- ing Power. It is the most ambitious screen effort that Nazimova has made. In it, she says, she hopes "to achieve for Camille on the screen what Bernhardt achieved on the stage. " The Camille of the 1921 model is ad- dicted to automobiles and the latest Rue de la Paix gowns. She moves against ultra-modern backgrounds, designed by the Russian artist, Natacha Rambova. The picture was directed by Ray C. Smallwood and photographed by Rudolph J. Bergquist. Joseph Calder was technical director. "Old Nest" to Show in 150 Houses at Same Time On Sunday, September 11, Goldwyn will release the Rupert Hughes photo- play, The Old Nest, simultaneously in more than 150 theatres. When The Old Nest is released on Sun- day, September 11, it will have been ad- vertised by full-page and double-page spreads in twenty-one magazines which circulate in every city, town and village in the country. The combined circulation of these twenty-one magazines is 10,795,- 000 copies, while the number of their readers is much greater — placed at 17,- 808,000 after careful analysis. A double-page spread advertisement of The Old Nest appeared in the Saturday Evening Post of September 10, out Sep- tember 8, and in the October issues of Photoplay and Motion Picture Magazines. Los Angeles Kinema Reopens With "Scrap Iron" That night, recently, when the beauti- fied and rejuvenated Kinema Theater in Los Angeles was reopened, with Charles Ray's First National picture, "Scrap Iron," was one of the most memorable in motion picture history, even in the capi- tal of Moviedom. The crowds which sought admission at the two showings could not begin to be accommodated and the enthusiasm of those who did force their way in broke all records for enthu- siasm at a film entertainment. The statement of Edward A. Smith, the Kinema manager, that "not since 'The Birth of a Nation' had audiences gone into such wild acclaim," was confirmed by the testimony of each of the local newspapers. The reviewers agreed that Mr. Smith made a ten strike when he obtained "Scrap Iron" as the attraction. Antony Ander- son writing in the Los Angeles Times, said that "the two occasions" (the reopen- ing and the first Los Angeles showing of Mr. Ray's first personally-directed pic- ture), "each big in itself, merged into something colossal, a sort of carnival of color and joyousness." Warren May Play "Quo Vadis" as Road Show Attraction Following the success scored in San Francisco at the Savoy Theatre, the F. B. Warren Corporation may play the re- vival of Geo. Kleine's Quo Vadis in sev- eral legitimate theatres of the country as a road attraction with special orchestra and effects, as produced at the Astor The- atre in New York, and McVicker's Thea- tre in Chicago, in 1913, the year this spectacle grossed over $2,000,000. Arrangements are now under way for a Broadway theatre in New York and one in Boston to show there during the forthcoming Dante celebration when prominent Italians will meet there in con-' vention. Molly Malone Engaged as Leading Woman for Flynn Molly Malone has been engaged as leading woman to support Maurice Flynn, the new Fox star, in The Real Man, a story by Frances Lynde. The production will be directed by Carl Harbaugh, di- rector of Eileen Percy in four of her latest pictures. The cast includes Nor- man Selby ("Kid McCoy"), Kathryn Mc- Guire, B. J. Farrel McDonald, James Farley and Leslie Casey. Fox announces that everything has been done to launch the new star most effectively. Maurice Flynn has won stardom with Fox by his work in Zane Grey's The Last Trail, a Fox super-spe- cial with an all-star cast, to be released in late November. The Running Life of Film The running life of film depends on the durability of the transparent base which is coated with the emul- sion. The base manufactured in America — by the Celluloid Company of Newark, New Jersey — has been proven in service for more than fifteen years to be the most trans- parent and the most durable. It has been used for hundreds of millions of feet of film, coated by leading manufacturers of raw stock here and abroad. That is why this Independent American-made Base IS USED EXCLUSIVELY BY Bay State Film Company Sharon, Mass., U. S. A. Distributor COMMONWEALTH INDUSTRIAL CORP'N Bryant 6069 220 WEST 42ND ST.. Bryant 6808 NEW YORK CITY L. Gevaert & Co. Antwerp, Belgium U. S. Distributor THE GEVAERT CO. OF AMERICA, INC. Phone Bryant 1642 1 I 7 WEST 46TH ST., NEW YORK CITY 1110 EXHIBITORS TRADE REVIEW Volume 10- Number 16. New York Hip Will Get Initial Cook Showings During the season 1921-1922, for the first time in the history of the New York Hippodrome, Charles B. Dillingham, its manager, will include a motion picture as part of his program, making of it one of the big features; and for this noteworthy departure from the customs and traditions of the big show institution Clyde Cook, the inimitable Fox comedian, in a series of Clyde Cook Special Com- edies, has been chosen. The arrangement between the Hippo- drome management and Mr. Fox provides for the running of the Clyde Cook Special Comedies as they are released — as the first run engagement in the United States. Clyde Cook is no stranger to Hippo- drome audiences. He was appearing there in person when William Fox found him and signed him to appear in screen comedies. The following facts and figures are of great interest in showing the category in which Mr. Dillingham places the drawing powers of Clyde Cook, and may furnish food for thought to exhibitors throughout the country in arranging their bookings for the coming season. The Hippodrome show runs five hours a day — two and a half hours at each performance — or thirty hours a week at an aggregate cost of $75,000. The run- ning time of Clyde Cook Special Comedies is twenty-five minutes — fifty minutes a day or five hours a week, one sixth of the total playing time for the entire show per week. When it is considered that the Hippodrome bill comprises a very large number of acts, each one featuring world- famous artists, it can be seen what a re- markably strong drawing attraction this Fox comedian is considered. The opening Clyde Cook picture at the Hippodrome is The Toreador, in which the famous laugh-producer suffers a suc- cession of amazing and screamingly funny mishaps in a Mexican bull ring. Capitol Theatre, New York, Runs Exceptional Picture The fall season of the Capitol Theatre, New York City, will be inaugurated the week of September 11, with Mr. Roth- afel's presentation of Exceptional Pic- tures Corporation's first feature produc- tion, Martin Johnson's Jungle Adventures, tures. "That our first offering shall usher in the new season of the world's largest the- atre we feel is a distinction," stated Alex- ander Beyfuss, vice president and general manager of Exceptional Pictures Corpo- ration, "and we are certain Jungle Ad- ventures will prove itself a worthy choice. Despite the splendid programs arranged for the opening of the new motion pic- ture year, at the big Broadway theatres, where The Affairs of Anatol will be shown at the Rivoli and Rialto, Way Down East at the Strand, and The Three Musketeers at the Lyric, we look for- ward with keen anticipation to the fact that Martin Johnson's Jungle Ad- ventures will demonstrate conclusively that it will be one of the greatest box- office attractions of the coming year be- cause of its positively unusual qualities and because it is a unique departure from ordinary, everyday motion picture of- ferings. Playgoers to Release Six Five Reelers An announcement by Associated Ex- hibitors states that contracts have been signed by Arthur S. Kane, representing Playgoers Pictures, and Herbert Hay- man, on behalf of Herald Productions, whereby J. P, McGowan will direct and be starred in six five-reel features, to be distributed by Playgoers Pictures. The first production has been completed and will be released on September 25 under the title Discontented Wives. This feature marks Mr. McGowan's debut as both director and star, and its excellence led to the arrangement whereby five more are to be made. In Discontented Wives Mr. McGowan is supported by Britzi Brunette, whose pi- quant and impetuous personality makes her ideal for the role. Others in the cast are Jean Perry, Andy Waldron, G. S. Mc- Gregor, Edith Stayart and Jackie Con- don. Advertising Possibilities of "His Nibs" With Chic Sale Alexander Beyfuss, Vice-President and General Manager of Exceptional Pictures Corporation, announces that unusual at- tention has been directed to the "teaser" campaign which appeared in one of the motion picture trade publications from Aug. 2 to Sept. 2, on the Exceptional Pic- ture Charles (Chic) Sale in "His Nibs." One of the unique features of this campaign was the use of the portraits of a number of the leading male stars and directors of the industry, a different one each day, in the play upon the phrase "His Nibs," in a manner which questioned the possibility of these different stars and directors being this much-discussed per- sonage. Each of the twenty-eight advertise- ments which made up the campaign carried a different portrait or illustration, and the wording was so phrased that it received a great amount of discussion throughout the industry. RESULTS COUNT \ The Theatre Inter-Insurance Exchange writes fire insurance on motion picture theatres at the same initial cost as do other companies. Fcr the year ending June 30th, 1921, there was a saving of 40%. Forty dollars of every hundred dollars premium was saved to the policy holders. Think this over and investigate. THEATRE INTER-INSURANCE EXCHANGE 137 South 5th St. Philadelphia 4 Index to Reviews Will Be Found on Page 1143 Lon Chaney Is Signed as New Universal Star Lon Chaney has been signed by Univer- sal to star in Universal-Jewel pictures, it is announced at the Universal home office. His first feature will be "Wolf Breed," a picture of the North Woods, in which he will be supported by a special cast, includ- ing Grace Darmond, Irene Rich, Alan Hall, little Stanley Goethals and others equally well known. This will be the first feature picture in which Chaney has ever been starred. Al- though he has played supporting roles of starring importance, including such char- acterizations as his roles in "The Miracle Man," in "The Penalty" and in "Outside the Law," it remains for Universal, for whom he played in short subjects many years ago, to give him his first star role. Robert Thornby will direct Chaney in his coming Universal-Jewel. It is said that production will start right away. The story has been prepared especially for Chaney and adapted especially to his abilities as a character delineator. Of the three important events which have transpired at Universal City during the last ten days, Universal officials say that Chaney's engagement is perhaps the most important by far. Word of Chaney's engagement, wired to New York from Universal City, came as the climax of a week filled with progressive activities at the big studio. The film cen- sors visiting the Universal plant viewed and gave their O. K. to "Foolish Wives," Erich von Stroheim's million dollar pic- ture. A day or so later Irving Thalberg, director-general at Universal City, en- gaged three new directors of national repu- tation— Hobart Henley, Dallas Fitz Gerald and Paul Scardon. Chaney's contract fol- lowed. Immediately after the actor's engage- ment, an all-night conference was held at which Chaney, Thalberg, Harry M. Ber- man, general sales manager for Universal, and Lucien Hubbard, scenario chief at Universal City, decided the details of pro- duction, cast and direction. Many elaborate sets are called for by the story. While these are being constructed Chaney's company will go uu into the mountains and film certain big out-of- doors sequence of the feature. Hold "Independence" Luncheon An "Independent" luncheon was given at the Peking Cafe last Friday, at which a representative gathering of Kansas City exhibitors and independent exchangemen were present. The exhibitors pledged to book as many independent productions- as possible during September — Independent Month — and the exchangemen promised to aid them in every way that would help to maintain exhibitor independence. It was a highly successful affair. RadiO-^^ZMat -Your House Organ- needs a daily EXTRA. -Use RADIOS- 50 6ADI0 MAT SLIDES $2. Acoept no Substitute. For Sale by all Leading Dealers September 17, 1921 E X Bosworth Sees Frisco as Ideal for Film Making "For five years I have been hammering at people about San Francisco as a film centre," said Hobart Bosworth, now busy with scenes for his first picture to be made at the Pacific Studios in San Mateo. Bosworth is now making a picture called White Hands, written by C. Gardner Sullivan, to be directed by Lam- bert Hillyer for the Graf Productions. White Hands will be released by the F. B. Warren Corporation. Mr. Warren, head of the Warren Corporation, retuned recently from San Francisco. Bosworth has long been impressed with the picture possibilities of the bay cities and has continually stated not only to producers, but to prominent business men that, all things being taken into consid- eration, the country around San Fran- cisco has as much right to claim pic- ture companies as the communities around Los Angeles. "In those days I watched climatic con- ditions in and near San Francisco and studied the possibilities of obtaining lo- cations for scenes," said Bosworth. "When I was sure we had everything that South- ern California had to offer, and more, I started to interest some of the players then in Hollywood in my observations." His first effort toward actual produc- tion in Northern California was at San Mateo, where the Pacific Studios are now located. In those days, he said, the San Mateo city officials were not so quick to realize the opportunities as now, and al- though he entered into a preliminary un- derstanding by which he was to furnish the company of players, finance the pro- duction and obtain a release and the city was to lease him a plot of ground at a nominal figure and erect stages and build- ings, later to become the property of the city, the tentative agreement came to nothing. He had obtained an option on Stewart Edward White's story, "The Gray Dawn" and made tentative contracts with Norma Talmadge, Forres' Stanley, Robert Leonard and Mae Murray to ap- pear. He made a second effort after receiv- ing assurances from Geraldine Farrar that she would come to Northern Cali- fornia, produce one or two pictures a year and finance the proposition if he could again obtain the desired concessions from San Mateo. Again he failed to in- terest the city officials and the plans fell through. "I told Miss Farrar, with whom I was working in The Woman God Forgot, that I had made a study of twenty pictures I had produced and that they could have been made for less money with San Mateo as a base," said Bosworth. "My early experiences, I believe, go a long way toward exnlaining why the pro- ducers have been somewhat conservative about going to Frisco. Of course, these Changes in theatre plans are costly When you build, be sure that you have minimized the chance that there will be "something wrong," and you have no greater assurance than that the plans and structural details are both in the same com- petent hands. We Bpecialize in picture theatre archi- tecture and engineering. Hoffman-Henon Co., Inc. Architects and Engineers Finance Building Philadelphia, Pa. IBITORS TRADE REV Ray C. Smallwood, who is being con- gratulated for his latest screen classic, "Camille," starring Nazimova early failures have nothing to do with the present time and have probably been for- gotten except by myself; but at any rate the pictures did once come north seeking a home and were unable to find it. "I say now, as I have always said, that this is the country for picture making. The desert, the mountains, the lakes and the sea are all near at hand. The south- ern part of the State has been photo- graphed to the last possible nook and cranny." Two N. Y. Theatres Show "Scrap Iron" at Opening To be chosen as the feature attraction at the opening of two New York City theatres the same evening was the unique honor paid Charles Ray's First National picture, "Scrap Iron," last Saturday. The theatres were the Tivoli, in Eighth Ave- nue, near Fiftieth street, and the Costello, 23 Fort Washington avenue. The Tivoli, which represents an approxi- mate cost, in land and building, of $1,000,000, is a beautiful structure with facade in French Renaissance style and interior in the Italian Renaissance form of architecture. With its balcony it has a seating capacity of two thousand and the roof, decorated in Old Colonial style, also is to be utilized for picture and musi- cal entertainments. The theatre is owned by the Tivoli Construction Corporation, of which Laurence S. Bolognino is secre- tary and Abel Fanchi, treasurer, with E. W. Gould as house manager. Gino Ales- sandri is director of the fourteen-piece orchestra. The house has also an orches- tral organ. Lee A. Ochs's Costello Theatre, though it flourished until about ten weeks ago, when blasting in the neighborhood caused such damage as to compel a shutdown, now presents the appearance of an en- tirely new house, Mr. Ochs having taken advantage of the opportunity to re- decorate it throughout. The reconstruc- tion and improvements were effected at a cost said to have been $20,000, and a $16,000 organ is now being installed. An attractive feature is a series of skylights which make the roof virtually open, while a system of fans in the ceiling reinforces the natural breezes. EW 1111 R-C Devises Plans to Boost Independence Month R-C Pictures Corporation announces it is carrying out extensive plans to help them make Independence Month a com- plete success. According to Charles R. Rogers, gen- eral manager of distribution, R-C pictures aims not only to help the exhibitor build good will during Independence Month, but to enable him to make a substantial profit at the box office as well. This he expects to accomplish by supplying ex- hibitors with really big attractions backed by intensive exploitation and publicity, together with a variety of special acces- sories that cannot fail to arouse interest in the pictures. "The greatest aid independent exhibi- tors can have at this time," declared Mr. Rogers, "is good pictures sold on a 'live and let live' basis. Therefore we have scheduled for special release during In- dependence Month four productions which I regard as unquestioned money-makers. "They are: Where Lights Are Low, with Sessue Hayakawa; The Sting of the Lash, with Pauline Frederick; Shams of Society, a special with an all-star cast, including Barbara Castleton, Montagu Love, Macey Harlam, Lucille Lee Stewart and Julia Swayne Gordon, and A Wife's Awakening, in which L. J. Gasnier, pro- ducer of Kismet, shows again his great ability as a director. These have been set aside for Independence Month solely because we believe they possess box-office value far beyond the average production." In accordance with his plans for co- operating with exhibitors during Inde- pendence Month, Mr. Rogers further an- nounced that an attractive assortment of free accessories and exploitation aids has been prepared for exhibitors who book R-C subjects. These accessories include a special slide, one-sheet and herald and in addi- tion the corporation is offering free 24- sheets to all exhibitors of productions that have already been issued by the organi- zation. The only requirement exacted by R-C Pictures is the pledge of the exhibi- tor that he will post the paper. 1112 EXHIBITORS TRADE REVIEW Volume 10- Number 16. Director R. William Neill, his assistant, Bert Seibel, and Rex Beach, the author, with some of the company snapped on location after the last exterior "shoot" of "The Iron Trail," the R. William Neill production to be released through United Artists "Musketeers" Hit in Los Angeles; Critics Praise It Doug-las Fairbanks' The Three Muske- teers was the same success at its opening in Los Angeles as it was when the picture opened in New York at the Lyric Theatre, two weeks ago. The "standing room only" sign has been hung up at every perform- ance at the Lyric since its opening. The picture is being shown at the Mis- sion Theatre, in Los Angeles and immedi- ately after the first performance, Harry David, managing director of the theatre wired Mr. Fairbanks as follows: "You should have been here. Every other no- table in society and filmdom was present. Never in my career as an exhibitor have I had the honor of being host to such an enthusiastic audience. I stand with the public in my gratitude to you for such a masterpiece." The first report of the reception of the picture in Los Angeles that Mr. Fairbanks received was from Mark Larkin, his pub- licity manager, who in his wire said : "Public took to Musketeers with open arms. Knocked them for a goal. Harry David expects to run it until he is so old his beard drags on the ground. Reviews say picture is absolutely flawless and herald it as greatest cinema achievement. Florence Lawrence says in Examiner that picture marks your entrance into realm of classics." And Mr. Larkin's suggestion that the critics were most enthusiastic over the production, gives no hint of what they really wrote about the picture. The Los Angeles Express broke a hard and fast rule of journalism and established a pre- cedent by printing one review of the pic- ture in the news section and another on the dramatic page. The Los Angeles Record ran the follow- ing eight column head: "Doug Fairbanks' Tlie Three Musketeers Beggars Descrip- tion." Florence Lawrence of the Los Angeles Examiner said: "Fairbanks in classic role is flawless. The new cinema is a tremendous success. The period idea is carried out with remarkable fidelity and scenes of old Paris are duplicated with a magnitude which affords wonder and amazement to the student and layman as well." There were many other laudatory comments. Pearl Rail, of the Los Angeles Express dramatic section, said: "Was there ever or will there ever be another such D'Ar- tagnan? So vibrant, so daring, so real, as Douglas Fairbanks in his latest produc- tion? As portrayed by Fairbanks there is all the fire snd there is an added touch of characteristic humor. — — "I THE SQN OF WALLINGFORD 1 ■ Glenn Milton Has Had Enviable Career A young girl of remarkable beauty and striking personality has been attracting the attention of directors in New York studios during the past six months. She has not yet attained her sixteenth birth- day, which will fall on Oct. 23, is 5 feet 4 inches tall and weighs 118 pounds. Her name is Glenn Milton, daughter of the late Charles Miltonberger, a prominent New Orleans business man, and a direct descendant of one of the French families who settled in the Louisiana colony. Glenn Milton Pathe Announces New Discovery in De Maupassant Pathe reports an interesting discovery regarding the popular estimate of the stories of Guy de Maupassant which is not exactly in line with theories occasion- ally expressed by magazine editors and professors of literature within the last few years. This discovery is a result of the recent announcement that Pathe had accepted for distribution in this country, the distinguished French picturization of de Maupassant's story called The Orderly — as a matter of fact, the only French production out of many examined here and abroad which Pathe representatives had considered suitable for American picture patrons. It shows that not only are the works of the celebrated French master of the short story form as widely read on this side of the Atlantic as ever before, but that it is evidently not true — as occasionally asserted — that the author- ity of de Maupassant in his special lit- erary medium has been superseded by that of any American or English rival. Within a week following the Pathe an- nouncement that de Maupassant's The Orderly was on its release programme for the not distant future, the Home Office and Branch Exchanges were in receipt of inquiries — not only from exhibitors but picture patrons — indicating quite a sur- prising familiarity with both the story named and with the world-wide literary status of its author. And yet there are scoffers who still affect to believe that "movie fans don't read, and many of them can't!" These evidences of unusual interest ex- cited by the preliminary announcement of a forthcoming release were partly due to assurances given that the nroduction of The Orderly represented what might be called the last word in cinematographic art. September 17, 1921 EXHIBITORS TRADE REVIEW 1113 Estee Studio Is Leased by Pyramid Pictures The Estee Studio at 361-363 West 125th Street, New York City, has been selected as the home for Pyramid's product. This announcement was made by Walter E. Greene, president of Pyramid Pictures, Inc., alter a one-year's lease giving Pyra- mid the studio had been contracted for by Pyramid's officials and E. Spitz, owner of the Estee Studio. Ray C. Smallwood, who will be in charge of Pyramid's first producing unit, and his assistant, George A. McGuire, are bending every effort to get "My Old Kentucky Home," an original story by Anthony Paul Kelly, under way. During the coming week casting will be done by Mr. Small- wood at the studio address. An all-star cast will be featured in Pyramid's first super-release. "After a personal investigation of the various studios in and around New York City," said Mr. Greene, "Mr. Smallwood and myself decided that the Estee Studio was the ideal place to make Pyramid's bigger and better product. The studio is well equipped and everything is ready for us to start shooting as soon as casting is completed! A number of alterations will be made so as to get the full advantage of the studio. "As soon as we have our first picture under way it is our intention to arrange for a second producing unit. To do this it was necessary for us to have a permanent home. For this reason we have taken over the Estee Studio for a period of one year." "My Old Kentucky Home," the first story to be given the trade by Pyramid Pictures, is from the pen of Anthony Paul Kelly, an author noted for his commercial and artistic success. Mr. Kelly, in addition to being a motion picture writer of note, holds an enviable reputation in the stage world. Mr. Smallwood announced that George A. McGuire, who had been identified with Metro's New York and coast studio for the past eight years, has resigned and will assist him in the direction of "My Old Kentucky Home." Abe Mass is now in charge of the scenario department of Pyra- mid Pictures, Inc. Paramount Week a Record- Breaker, Says F. P.-L. Statement The Famous Players-Lasky Corpo- ration this week issued a statement claiming that Paramount Week this year had surpassed all former rec- ords. Approximately seven thou- sand theatres in the United States showed Paramount Pictures exclu- sively, according to the statement. "An examination of the actual booking returns on Paramount Week shows a healthy condition in all sec- tions of the country. Not a single Branch Exchange shows an appre- ciable falling off from last year. The Pacific Coast territory, where all four offices finished among the lead- ers, more than held its own this year, and this is also true of the South. Pronounced gains were registered in Boston, which showed an increase of ioo% ! Albany with 75%; Denver with 60% ; Pittsburgh with 50% ; Salt Lake with 30%; Des Moines and Cleveland each with 20% and Minne- apolis with 12%," says the statement. Big Circuits Are Booking R-C. Features Besides approving the new R-C Pictures Corporation selling policy put into effect by Charles R. Rogers, general manager of distribution, the picture buyers represent- ing the big theatre circuits of the country have given their unqualified indorsement to the R-C program of subjects announced for distribution during the year 1921-22. Reports from key cities, according to Mr. Rogers, reflect exceptional interest on the part of many first run exhibitors in the productions planned for release. More tangible evidence of exhibitor interest in R-C Pictures may be found in the fact that the full list of twenty-six productions for the year has already been booked by such big circuits as the U. B. O., embracing the Keith, Proctor and Moss interests: Loew's Theatres throughout the country; the Lub- liner and Trinz enterprises in Chicago; the Louis Tosenthal circuit operating in New Jersey and several others, including the Lipson interests in Cincinnati and the Dolle chain of theatres in Louisville. Where Lights Are Low, in which Sessue Hayakawa appeared on Broadway in an engagement at the beautiful Capitol Thea- tre recently, has been particularly well re- ceived by exhibitors the country over. Hayakawa, it appears, is at the height of his popularity and his productions planned for this year by R-C Pictures will all be designed to win him new friends. Heavy bookings also are reported on "The Sting of the Lash," in which Pauline Frederick will make her new season debut under the R-C banner. At a recent pre-release show- ing of this subject in Los Angeles the newspaper critics were unanimous in praising not only the extraordinary acting of the star but the tremendously dramatic nature of the story as well. There was not, in fact, a single adverse criticism. Doris May's first production will be The Foolish Age. The Gasnier and Cabanne Directors' Series of productions also are finding a ready market, Mr. Rogers re- ports. Mary to Open Film in Theatre Next Door to Doug On top of the film history made two weeks ago with the premier of The Three Musketeers at the Lyric Theatre comes an announcement that Mary Pickford is going to give her new film, Little Lord Fauntle- roy, a Broadway debut in a theatre right next door to the one where Fairbanks is enjoying a run to capacity business. Little Lord Fauntleroy, the Frances Hodgson Burnett story, which Mary Pick- ford is bringing to the screen, will open at the Apollo Theatre, on Forty-second Street and Broadway, on the evening of Thursday, September 15. This, like The Three Musketeers, will be an offering of super-feature length, and will be shown in about ten reels. In Little Lord Fa untleroy Miss Pickford will play the child role of Cedric, the little lord, and also the adult role of "Dearest," the little boy's mother. Little Lord Fauntleroy is the first story in which Mary Pickford has ever done the role of a boy. She was directed in this film by her brother, Jack Pickford, and Al Green. After attending the opening of The Three Musketeers, Miss Pickford has given almost her whole time in New York to editing and arranging for the presentation of her own picture, the most elaborate she has ever produced. Little Lord Fauntle- roy will be put on with special musical setting arranged by Louis F. Gottschalk, the composer. A prologue or presentation musical number will be given with a special stage setting. The Apollo Theatre engagement will be handled by Joseph Plunkett, man- aging director of the Strand, who is also conducting The Three Musketeers engage- ment. Lasky Buys Another Elinor Glyn Story for Gloria Swanson Jesse L. Lasky announced in Holly- wood Friday the purchase of another original story by Elinor Glyn for Gloria Swanson. Beyond the Rocks is the title and Mr. Lasky believes that it will dupli- cate the success of The Great Moment, by the same author, which introduced Miss Swanson to the public as a Paramount star. Albert Shelby LeVino is now writing the scenario. Sam Wood will direct and Thompson Buchanan will supervise the production. 3.98 NATIONAL £ew a£k EXCHANGES c°tu INCOaBOaATED CRnnovnces GmtentHdease. 1114 EXHIBITORS TRADE REVIEW Volume 10- Number 16- A. E. Announces Policy of One Feature- A- Week "With business improving daily, with exhibitors anxious to assure themselves of a steady source of good features and with this year's production output reduced in the ratio of 5 to 8," says J. E. Storey, in a statement issued this week from the offices of Associated Exhibitors', "we are planning to release a new Playgoers Pictures feature every week." Upon his return from a trip through the cities covered by the Eastern and Central branches of Associated, Mr. Storey declared that the outstanding fact of his survey was the manner in which the exhibitors are confidently preparing for a speedy resumption of excellent busi- ness, and the spirit of healthy optimism among them. "Business is good and getting better all the time," continues Mr. Storey, "even for a period ending in August our gross col- lections were satisfactory and current bookings show a steady gain both in vol- ume and length of run. September 11th marks our first Play- goers release under the one-a-week system. Home-Keeping Hearts is the title and the story is strikingly similar in appeal to the much-discussed novel, Main Street, without the book's stinging indict- ment of small town life. In atmosphere, cast and the sincerity of its theme it is an unusual feature and one which will be found correspondingly satisfactory. "On September 18th comes The Family Closet, which is adapted from a Saturday Evening Post story by Will Payne. Based upon the saying that there is a skeleton in every family closet, this drama describes the ability of the superstition to create a plot which is at once amazing and fas- cinating. A surprise climax after a sus- penseful situation makes this a feature of splendid entertainment value. "Discontented Wives is the startling title of the release for September 25th. Featuring J. P. McGowan as the husband, who is supported by appealing Fritzi Bru- nette as the wife, this attraction is going to make a big name for itself among the early Fall releases. Its public appeal as well as its admirable exploitation title has already created much interest on the part of exhibitors. This will be the first of a series of six five-reelers of which Mr. McGowan will be director-star. "Following this list will come Across the Divide, The Orderly, a Pathe feature, and others. "Associated Exhibitors is convinced," concludes Mr. Storey, "that the expected wave of business improvement is here with a rush, and here to stay. We are planning our releases accordingly." , „ _r THE SON OF WALLINGFORD Mabel Normand to Establish Pantomime Theatre New York is to have the first pan- tomime theatre in the world, accord- ing to plans announced by Mabel Normand. The theatre is to have programs similar to those of the Grand Guignol of Paris, but instead of spoken plays, there will be panto- mimes only. The programs will be made up of short plays at first. Later the standard pantomimes will be re- vived, both modern and classic. "It is my plan," said Miss Nor- mand, "to have a very small theatre at first — perhaps to sublet one for matinees only. Then, if the experi- ment proves successful, with the aid of my business associates, I will build. My interest in this pantomime theatre does not mean I am giving up my work on the screen, but that I am merely amplifying it, for such a theatre will be an aid to both the screen and the stage." As soon as the first showing of her new picture, "Molly O," is completed, Miss Normand will sail for Europe to study methods of teaching panto- mime in the French and perhaps the Russian schools of ballet. She will also search for material for her open- ing bill, which is announced for Feb- ruary. Sleeping Beauty Brought to Life In Cosmo Film The fairy story of the Sleeping Beauty is incorporated with a wealth of beauty and artistry into "Enchantment," a Cos- mopolitan Production starring Marion Da- vies which will be released early this fall. The fairy story is in the nature of a soci- ety pageant in which comes the climax of the love affair between Ethel Hoyt (Miss Davies) and Ernest Eddison (Forrest Stanley) and is a part of the interesting modern plot that forms the basis of the production. No grown-up ever quite forgets the Sleeping Beauty and how she went to sleep for one hundred years with all her ladies-in-waiting, courtiers and pages. This long slumber was due to the machin- ations of a wicked old witch. The story offered to Director Robert G. Vignola and Cosmopolitan Productions' scenic staff, un- der the direction of Joseph Urban, full scope to demonstrate their skill in direc- tion and technical creativeness. The settings in which the society pa- geant is enacted are said by those who saw them at the studio to be among the finest ever conceived. Executed in twelfth century style and with Charlemagne touches, the settings are simple and stately with their thick, massive columns unburdened by any of the decorative thrills that came into being much later. There were fifty persons engaged in the pageant, ranging from cunning little pages of four years up to tall soldierly guards and noble knights and huntsmen with winding horns — to say nothing of the king and queen and all their elaborate retinue. Gretl Urban, daughter of Joseph Urban, assisted her father in designing the cos- tumes. Fairy stories 'being of all time, the whole world and all time could be drawn upon for inspiration. Magazine Lauds History; Universal Paves the Way Thousands of readers of The Saturday Evening Post are endorsing the editorial, appearing in the issue of August 27, 1921, advocating the use of historical characters and incidents as the basis for photoplays. Again Universal has served as the trail blazer for this epochal step in motion pic- ture history. Throwing off the shackles of conventionalism and motion picture precedent, Irving G. Thalberg, general manager of Universal City, produced the first continued feature, based altogether on authentic historical data. Winners of the West, with Art Acord in the starring role, is based on the actual experiences of Capt. John Fremont and the gold rush to California in the stirring days of '49. The San Francisco that used to be is graphically pictured in this his- torically perfect chaptered drama. Months were spent by Edward Laemmle who is directing the production, in preparation, collecting data, relative to the costumes and history of the early period in the his- tory of the Golden State. It is interesting to note that the public taste, as evidenced by The Saturday Eve- ning Post's editorial is following the lead of Universal for historical drama. It is expected that many other companies will soon fall in line. In part, The Saturday Evening Post editorial is as follows: "The substitution of pictures portray- ing some of the picturesque figures and more striking and significant episodes in American history should certainly be a welcome relief from the artificialities thus far considered as measuring the public taste, and not improbably pictures of this kind would prove to be profitable enter- prises. Incidentally, if properly handled, these pictures should be an effective agency in the interest of Americanization. To the man not technically informed but who enjoys the diversion of a good picture the names of Daniel Boone, Israel Putnam, Marion the Swamp Fox, Paul Revsre, Ethan Allen, Nathan Hale — to mention only a few of the conspicuous figures of our early days — certainly suggest the daring deeds of fine spirits which are suitable for reflection on the screen; and Washington, Franklin and Alexander Hamilton not less definitely offer them- selves as heroes for treatment in moving pictures which would amply supply the interest aroused by the clash of high purpose and intellect against opposing will and circumstances." 398 NATIONAL ^ FAl£ EXCHANGES a£ INCO n. P On-AT ED announces CRugvst T&kase "MOONSHINERS' One of bhcTwo^eeL jTQng" Cole Comedies 1 presented j ^ MPPGa America ,h September 17, 1921 EXHIBITORS TRADE REVIEW 1115 STATE RIGHTS ALL THE NEWS OF ACTIVITIES IN THE TERRITORIES CONDUCTED BY ROGER FERRI The Trade in Review CEVERAL independent producers gath- ered in one of the New York hotels last week and became engaged in a heated debate over production cost. The State rights distibutor wants pic- tures and not a batch of films representing mere waste of money. There are directors and directors. There is the director who can do nothing without spending money and then there is the director who knows the real value of money. Spending other people's money without consideration is a hobby with some directors we have met. It does not require a genius to make a spectacular picture, given unlimited funds with which to produce and experiment. The worthwhile and real director is the one who can keep within a stipulated limit. Money has been wasted unnecessarily in this industry. Directors have worked me- chanically, that is, some of them have. We reviewed several productions last week. Some represented the expenditure of $100,000 and $200,000. Another was produced at a cost of $35,000. Yet, the $35,000 picture was a real attraction — not a reel picture. Were we an exchangeman we would have turned down the hundred thousand dollar pictures that we saw and grabbed the $35,000 gem — for that's what it was in comparison to the others. The trouble with the industry has been that there has been altogether too much boasting of million-dollar productions and other enormous financial undertakings. It isn't a question of how much one can spend, but how good a picture one can produce. Economy should be practised and not merely preached. TNDEPENDENCE MONTH is proceed- ing along merrily, according to reports that have poured into this office from the various national and local distributors. To what extent the independents have really benefited, however, will not be determined until some time in September, when com- plete returns will be available. We trust that relations that will have developed this month between independent distributor and exhibitor will te continued. We repeat our hope that this friendship will be cultivated and cherished as some- thing absolutely necessary to both factions. Let September mark a new and more pros- perous era for the independents. Let there be co-operation. Let's pull together. PP. CRAFT of Apex Film Company, • State righting "Out of the Dust," sub- mits the following: "So much is printed every week about the independents that one might be led to think that the picture industry was only now opening the doors to State right pro- ducers. "There is no question but what it is diffi- cult to secure a desirable first run in cer- tain cities. Otherwise quality alone rules, as in almost every other line of endeavor. The independent producer or distributor must succeed or fail solely on the merits of his offerings. "In the past the State right producer or distributor who had good pictures made money — there is no question about it — the ones who failed did not have the goods. This has held good since 1919 and without interruption since. It is still true to-day. "Six or seven years ago a picture was 'too big' for a program or a regular releas- ing concen if it happened to be unusually excellent — it had to be distributed on the State right basis to get the best results. But gradually it got so that most of the State right offerings were of a mediocre or poor quality. The reason for this is very simple — although it is most important — the State right business flopped because the capable men engaged in that branch of the business, almost to a man, got together and formed various combinations which developed into the big releasing concerns. Harry Schwalbe and J. D. Williams of the First National were most active in the State right field. Lasky sold his first pic- ture on a State right basis — so did Zukor. Griffith's first big pictures were sold on the State right plan. Joe Engel, Tom Ince, Charles Chaplin and Mack Sennett were among those who quit State right pro- ducing to join combinations, so were Selz- nick, Tourneur and many others. "That is the reason the State right busi- ness failed. Now the pendulum is swing- ing back. Once more the State right producer will occupy a position of impor- tance. This is proven by the fact that the best directors and the best actors are either independent or they want to be (and that is almost as important). Every week sees new independents recruited from the best headliners. Recently Mae Murray joined the independent; now State right forces are strengthened by the addition of Rus- sell Simpson. At the same time John P. McCarthy announces that he will confine his activities to State right productions. Soon the exhibitors will again seek the State right exchange when in search of the best film attractions." to talk over business matters of mutual interest? More can be accomplished by a group of men seated at a table than by mere talk. This luncheon idea is a capital one. It gives the exchangemen that much-sought opportunity of getting together under most auspicious circumstances. A PRODUCER who is planning to State right his picture, last week informed us that he intended experimenting with colored photography. He wanted to know what we thought of the idea. We're for anything that will help along the business. But we fail to see any logic in experiment- ing at this stage of the battle to return to normalcy. We don't believe there is a single inde- pendent producer who has sufficient money or time to devote himself to experiments. If you have a wonderful production, forget the color process for the time being. Let the man with millions at his command ex- periment, Mr. State Rights Producer. Get out as good pictures as possible and turn them into money. The industry needs good pictures — not experiments — now. Were everyone clean- ing up financially we would welcome this experimentation. But knowing conditions at present and how hard pressed some enterprising producers are for money, we can not enthuse over the experiment idea. IT is indeed gratifying to know that local State rights exchanges have finally awakened to the fact that the best way to reach the exhibitor is persistently to keep one's product before him. We are happy to notice, too, that the exchangemen are not following in the erratic ways of certain over-ambitious press agents who persist in characterizing their every production with superlatives. The exhibitor has a mind of his own. Give him an idea of just what you have in the way of an attraction. Point out the important features, but don't cheapen your trade name by referring to every picture you have as "the greatest ever," "the marvel of the age," "the most remarkable story ever told," etc., etc. In other words, don't try to "kid" the exhibitor, for you're only "kidding" your- self. FROM Kansas City this week came a news dispatch reporting a luncheon of independent exchangemen of that city. Why wouldn't it be to the advantage of the State rights exchangemen to get to- gether at least once a week for the purpose of not merely getting acquainted, but also IT does pay to advertise intelligently and consistently. Making a splurge one week and remaining silent the next is neither intelligent nor consistent advertis- ing. Wrigley's gum has reaped an enor- mous profit for its manufacturer, but per- sistent and intelligent advertising made that possible. Child's has a string of res- taurants extending from coast to coast, but it was consistent advertising that did it. If you are going to advertise — and you should — do it intelligently. Whether you advertise in a trade journal, a regional or a newspaper, remember that it must be consistent advertising. 1116 EXHIBITORS TRADE REVIEW Volume 10- Number 16. The climax in National Exchange's latest feature, "Lotus Flower," with an all-star cast Eight Features Contracted for by C. B. C. Corporation Eight big features for release to the State right market is the line-up an- nounced by the C. B. C. Film Sales Cor- poration for the coming season. Word comes from the C. B. C. office of an even wider scope of activity than has ever before been attempted by this com- pany, and of the securing of a series of releases each one of which is in the first- run feature class. This statement of the intention of the officials of this company to limit the num- ber of its releases, and to insure the qual- ity of each release, before any attempt is made to State right it, is in line with the frequently expressed opinion of Joe Brandt, president of the company, that fewer and better pictures will prove the only cure for the State right situation, and that only by a closer following of that policy will the State right field gain the power and recognition that rightfully be- long to it. Accordingly, the company has carefully considered the possibilities of the many features submitted to it for release, with a view to considering not only whether or not they can be disposed of, but whether they will prove of real benefit to the stand- ing of the State right market in general. Two features which will, it is announced, prove big box-office attractions are now in process of final editing, and will be an- nounced for release within the week. In addition, a special "short reel" sched- ule for release is to be made within a short time, say Messrs. Brandt and Cohn. A wonderful assortment of short novelties and comedies is hinted at that will more than uphold this company's reputation and the title "The King of Short Stuff" that has been earned by Jack Cohn. Arrow Head Is * Enthused Over Latest Serial W. E. Shallenberger, president of the Arrow Film Corporation, upon his return from a vacation in Maine, gave out the first statement concerning the new serial, Nanette of the North, starring Ann Little, and now being produced by Ben Wilson at the coast. Dr. Shallenberger stated: "This will undoubtedly be one of the biggest serials o£ recent years, comprising as it does, many features and boasting an excellent cast. To those who know serials, the mere fact that it is a Ben Wilson produc- tion is a sufficient guarantee of its excellence, for Ben Wilson, besides being producers of feature pictures, is famed throughout the world as being one of the greatest serial men in the motion picture industry. In addition to this, a number of the episodes were staged in Yellowstone National Park with the co-opera- tion of the United States Government, the park author- ities and the railroad company, who did everything in their power to assist the producing organization, which was under the management of Ashton Dearhold. "In addition to securing some remarkable scenes with a background never before photographed in motion pictures, this serial has, through the mere fact of it being made in part in Yellowstone Park, secured more advance publicity than any other motion picture ever made. Each day thousands of tourists from all over the world witnessed the making of these scenes, the railroad company running special trains and sending out Dartres under their guidance to witness the filming of the picture. The railroad company, themselves, made a motion picture film of the company boarding and embarking from their trains; eating at the railroad restaurant, and the company in camp. This film they are exploiting through their own advertising department. A great number of trucks and automobiles were used both by Nanette of the North company, the railroad company, and the park itself, taking supplies into the company, and taking the visiting tourists to and from iocation. These trucks were literally covered with signs adver- tising the Ben Wilson serial production, 'Nanette of the North', being distributed by Arrow Film Corp- oration. It was no unusual sight to see the mountain side literal'y covered with people watching the mak- ing of this picture. Miss Little was photographed by 'camera fiends' no less than 190 times a day. which will give some idea of the immense amount of advance publicity this production is securing." "Too Much Married" Finally Completed News has been received at the New York office of the Associated Photo-Plays, Inc., that Scott Dunlap has finished shoot- ing on the first Mary Anderson produc- tion, Too Much Married. This is the first of a series of six productions starring Mary Anderson that will be distributed through independent exchanges, the fran- chise holders of the Associated Photo- Plays, Inc. Victor B. Fisher, general manager, has returned from a coast-to-coast trip and an- nounced that he found exchangemen all over the country interested in the product of the Associated and all eagerly waiting for their first Mary Anderson production. MONTY BANKS AGAIN SIGNS WITH WARNER Comedian Renews Contract — His Latest Comedy Booked on Broad- way— Leaves for Coast Monty Banks, the comedy star who came East for a ten-day stay, has renewed his contract with Warner Brothers to make a series of eight more comedies. Mr. Banks' comedies are said to be distinctively dif- ferent in that they are devoid of vulgarity or slapstick methods, and according to the comedian he has dedicated himself to the purpose of making nothing but wholesome and entertaining screen comedies. What Mr. Banks considers to be one of his best comedies, Fresh Air, began a week's showing at the Strand Theatre last Sunday. Sunnywest Reports Sales The Sunnywest Films who are han- dling Judge Her Not and Wolves of the Range, the first two of a series of feat- ures produced by Harmony Film Com- pany, featuring Jack Livingston and Pauline Curley, have sold these for Texas, Oklahoma and Arkansas, to the First National Exhibitors. Southern State Righters Organize Atlanta, Ga. — A movement has been set in motion by the independent exchanges of Atlanta which tends toward stabilizing' and strengthening that department of the industry in the. Southeast. It is probable that no effort will be made to establish an organization of the independents ; most of them are already members of the Film Exchange Managers' Association, an or- ganization representing the majority of exchange managers in Atlanta, which has functioned for nearly three years. The purpose of the informal gatherings of independent exchange people, as ex- plained by the leader of the movement, is to solidify the legitimate independents, secure closer co-operation with the inde- pendent exhibitor, and adopt measures for maintaining business methods of high standard. It has been pointed out that the estab- lished independent exchanges conducting their business along legitimate lines have suffered by reason of reprehensible meth- ods employed from time to time by indi- viduals or concerns representing them- selves as "independents." If exhibitors in the territory have suf- fered through misrepresentations emanat- ing from the so-called independents, the recognized, legitimate, established inde- pendent exchange men of Atlanta want to know it, and they declare it will be their purpose to eliminate such methods, if that be possible, and at least to indicate to the exhibitor through what sources he may be assured of receiving fair dealing. J. A. Kent Touring Country for Aywon John A. Kent, publicity and sales man- ager of Aywon Film Corporation, is now on a flying visit to State-right exchanges in the North and Middle West. Mr. Kent is brimming over with enthusiasm for the high-grade quality of Aywon's product and is most optimistic for big business: this Fall and Winter. i September 17, 1921 EXHIBITORS TRADE REVIEW 1117 Garson Enthused Over C. K. Young's Latest Feature News has just reached the Equity of- fices in New York that Harry Garson has completed a big new Clara Kimball Young picture that promises to over shadow any picture in which Miss Young- has appeared in, in many months. Included in stills are scenes taken at specially constructed milk stations from which, as the story goes, the poor of the big city are supplied with milk at rates that make the grasping greedy milk trust thieves fighting mad. The big shots in the trial scenes in the specially con- structed court room are unquestionably the best that the Garson studios have ever turned out. In the night scenes and street scenes the mobs were expertly handled without the usual "movie stuff" atmosphere. Throughout the whole story groups of children from tiny tots to full grown youngsters appear and these Director Garson says will make some of the finest "kid" shots the screen has seen in years. The story deals with the magnificent fight put by Clara Kimball Young to save Craig Dunlap (Lowell Sherman) from ruin brought about by the chicanery and thievery of his irresponsible wife. In no picture in a. long time, has Miss Young such splendid opportunity to show her wonderful emotional acting as in this latest picture. The theme through its human interest has given Miss Young some rare moments in which she rises to her greatest emo- tional heights, and as Miss Young her- self has admitted "makes for screen en- tertainment of the highest degree" and after all that's what the picture loving public want to see. Miss Young and cast, including many of the staff at the Garson studios, took a much-needed vacation immediately after the production was finished. Included in the cast are such brilliant players as Lowell Sherman, of Griffith's Way Down East; William Carleton, little Jean Car- penter, child prodigy who won the hearts of millions in Mary Pickford's Through the Back Door; Edward M. Kimball, Dulcie Cooper and many others prominent in the photoplay world. The release date of this new picture has not yet been announced and also as yet the title has not been decided upon. Both, Equity states, will be made known shortly. Florence Lee Is Latest S. R. Star Florence Lee has been engaged as in- genue in Hallroom Boys Comedies, and will henceforth appear opposite Sid Smith in these two-reel gloom chasers, which are being released through Federated Film Exchanges of America, Inc. The announce- ment of Miss Lee's signing for this com- pany marks officially the closing of the opportunity announced some time ago by the producers of these comedies for a girl with or without comedy experience for the place of ingenue. While Miss Lee has played small parts in several screen productions, she has had no previous comedy experience. This point was largely instrumental in securing her the position of ingenue in Hallroom Boys Comedies, Harry Cohn, the producer, following: out his opinion that comedy mak- ing needs new blood andynew methods to keep its spontaneity alive. In first an- nouncing the need for an ingenue, Mr. Cohn announced that the less experience the girl had in comedies the less she would have to unlearn, and the more quickly she would conform to the company's and to Sid Smith's way of doing things. Zieler and Nu-Art Buy Joe Brandt's Northwest Feature With The Heart of the North just en- tered on the States Right market, comes word that the important New York State and Northern New Jersey territory has already been disposed of. The Common- wealth Film Corporation of New York, through Sam Zieler, has just completed negotiations with Joe Brandt, who is State righting this feature, whereby it will handle the feature in Greater New York and Northern New Jersey. In addition to this, it is announced, upper New York State rights have been taken over by Nu-Art of buffalo, thereby completing the sale of the New York State territory. Several other big deals are in process of negotiation, Mr. Brandt announces, and are expected to be closed within the week. Special trips have been made to New York by buyers from many important ter- ritories for the purpose of viewing it, and the sales campaign, under Mr. Brandt's direction, is going forward even more rap- idly and successfully than he anticipated. Affiliated to State Right New Hines Production Charles C. Burr, producer of Burn 'Em Up Barnes, starring Johnny "Torchy" Hines, the initial feature length produc- tion of that comedian, announced this week that that picture will be distributed in the independent market via Affiliated Distributors, Inc., of which Mr. Burr is the presiding factor. Mr. Burr said: "Almost from the very inception of this industry and certainly since there has been a division in the field, it has been openingly charged that any so-called independent producer would quickly and completely shift his alliance if he were to produce a photoplay worthy of a place on a program or to be issued as a 'Special' by a National distributor. "Perhaps there are instances where this has been done but history will not point out 'Burn 'em up Barnes' as such an example. This production was viewed by the principals of several distributing organ- izations and in each instance, definite propositions were made us, ranging in form from straight commis- sion to the intricate mazes of cash advance plus gross rental sp'its. However, despite these overtures and propositions, the documentary proof of which we hold in our offices, 'Burn 'em up Barnes', whicli was made for the independent market was saved for it. "Never, at any time since the decision was reached to produce a series of Johnny Hines features for the independent market, have I seriously considered any other method of distribution than that one giving access to the independent field. Moreover, had I ever contemplated any other marketing arrangements, these would have been set aside by the overwhelming and far reaching advantages which accrues to the producer of the really worthy product in the independ- ent field today. "In the light of recent happenings, I correctly weighed these factors and the decision to produce for the independent market was made a matter of record in the trade press last May, to wit: 'Affiliated Dis- tributors. Inc., announce the disposal of its Ohio, Kentucky and Western Pennyslvania franchise to Skirboll Brothers. With the addition of the name of RkirboH Brothers to the ranidly growing list of Affiliated franchise holders, further impetus is given to a project which seems destined to play a not unimportant role in the independent field during the coming season.' Further, 'Burn 'em up Barnes' was specifically mentioned in the same artic'e. "Already, our distributing arrangements have been completed in many territories, including the following, Western Pennsylvania, Columbia Film Service. Pitts- burgh. Pa., Ohio and Kentucky, Skirboll Brothers, Gold Seal Productions, Cleveland, and the entire Dom- inion of Canada to the Capitol Films, Ltd., Winnipeg, Can. " 'Burn 'cm up Barms' is an independently pro- duced photoplay for independent distribution and for independent exhibitors. As such it will remain." Reelcraft Heads Hold Big Annual Sales Conference R. C. Cropper, president of Reelcraft Pictures Corporation, and Morris Shiller, president of Shiller Productions, Inc., pro- ducers of the Mirth, Sun-Lite and Aladdin Comedies, the series of which are nation- ally distributed by Reelcraft Pictures Cor- poration, this week met in conference to talk over plans with respect to the produc- ing policy which will govern the Reelcraft product for the 1921-1922 season. The conference, which is expected to de- velop a new and better producing policy, will also be attended by a number of Reel- craft stars and directors who will be duly summoned to the company's executive offices at 729 Seventh Avenue, New York City. While no drastic change in the pres- ent series of comedies is contemplated, it would not be at all surprising if the com- pany summarily announced the production of a new series of comedies. One of the important objects of the pro- duction conference will be to decide the location of the studios which are to house Reelcraft's three producing units in the winter. Arguments pointing to the cli- matic advantages of the West Coast have been advanced to both Mr. Cropper and Shiller, and if they are sufficiently effec- tive, may induce both executives to pro- duce the Reelcraft product in Los An- geles. However, this is problematical, and there is no telling at this stage of the con- ference just where the future series of Mirth, Sun-Lite and Aladdin Comedies will be made. The past eight months have witnessed a remarkable increase in the standard of Reelcraft production, according to Mr. Cropper, and his plans for the future em- brace even a finer product than any re- leased before. Mr. Cropper is desirous of publicly acknowledging the production as- sistance of Morris Shiller, under whose personal supervision the present series of Mirth, Sun-Lite and Aladdin Comedies have been made and under whose personal supervision all future Reelcraft product will be made. Reggie Morris Plans Are Disclosed Reggie Morris, producer of the Reggie Morris-Speed Comedies, is a visitor to the Arrow offices this week, having jumped on from the coast and bringing with him his latest Speed Comedy, which will be dis- tributed by the Arrow Film Corporation. Mr. Morris stated that conditions at the coast were rapidly getting back to normal and that he anticipated in a very short time business would be in full blast. Mr. Morris has been one of the producers who has never lost faith in the revival of business and has gone about perfecting his organization until he has reached the point where he feels that he will be able to de- liver to Arrow bigger and better comedies than he has ever made before in his life, and when one remembers him as the di- rector of some of the most successful of the Mack Sennett comedies, one can look forward to some real exceptional work. One of his greatest successes was Mar- ried Life and Back to the Kitclicii, and he states that he expects to do even better making his own comedies, as he is now in a position to put into practice a number of ideas relative to comedy production which he has long desired to use, but has never before been in the position to. Mr. Morris left on Tuesday night for the coast and will immediately start work on his next Speed Comedy. 1118 EXHIBITORS TRADE REVIEW Volume 10- Number 16. A "still" from Jans Picture Corporation's "Man and Woman" that stands out with human interest Many Sales Made on Texas Guinan by Jesse Goldburg The demand on the part of State right exchanges for the rights on the new series of Texas Guinan two-reel Western and Northwestern productions has been so spontaneous and widespread, it is stated at the offices of the Texas Guinan Produc- tions, that no difficulty has been experi- enced in carrying out the policy which the company adopted from the first of placing these releases only in the hands of ex- changes which are not merely well estab- lished and financially sound, but which have back of them aggressive personalities and result-producing business methods which are so necessary in maintaining the Texas Guinan productions at the fever heat of popularity. Among the prominent exchanges which have recently closed contracts on the first Guinan series are the Quality Film Cor- poration of Pittsburgh, covering western Pennsylvania and West Virginia, and the Lande Film Distributing Company of Cleveland and Cincinnati, covering Ohio and Kentucky, both of these territories being closed for by H. V. Lande, president of these companies. Robert Lynch, acting on behalf of the Metro Film Exchange of Philadelphia, has acquired southern New Jersey and eastern Pennsylvania, while the State of Michigan has been sold to Merit Films, Inc., of Detroit. Northern Illinois, Indiana and southern Wisconsin have gone to the Favorite Players Film Corporation of Chicago, and northern Wis- consin, Minnesota, North Dakota and South Dakota have been taken by the Merit Film Corporation of Minneapolis. LESTER SCOTT WITH AFFILIATED EXCHANGES Well Known Field Representative Is Engaged by Charles C. Burr for Important Post Announcement was made this week by Charles C. Burr, president of Affiliated Distributors, Inc., of the completion of negotiations whereby that organization adds to its personnel Lester Scott, Jr., well known in the independent field as a travel- ing representative. Mr. Scott has already entered upon his duties as field representa- tive for Affiliated and will specialize in the allotment of territorial franchises for Burn 'em up Barnes, the whirlwind ro- mantic comedy in which Johnny Hines makes his debut to stellar honors in fea- ture length productions. Mr. Scott, a native of Los Angeles, has an excellent record in the industry, which he entered in 1911, and has been associated in various capacities with such representa- tive organizations as the Jesse L. Lasky Feature Play Company, D. W. Griffith, Fox, Selznick and others. He will leave the home office within a few days for an extended trip through the South and Southwest. Censorproof Hallroom Comedy Now Is Ready Announcement from the offices of C. B. C. Film Sales Corporation this week had it that the next Federated-Hallroom Com- edy is censorproof "in spite of the fact that bathing girls play an important part in the two-reeler." The title of this latest comedy starring Syd Smith is Beach Nuts. Producer Harry Cohn announced also that the picture is now being shown in Los Angeles. Forward Contracts for a New Series from Physioc, Inc. The advance guard of producers left New York Saturday evening bound for Portland, Me., to shoot the first feature of a series of six for Forward Film Dis- tributors, Inc. Wray Physioc Productions is the name of the producing concern that has con- tracted to make a series of five-reel stories of the better type for Forward. The first picture will be built under the title of The Heritage of the Sea, and it is said that the story contains the material to make it one of the best pictures to be released during the coming year. " I am of the belief," said J. Joseph Sameth, presi- ident of Forward Film Distributors, Inc., "that the independent exchanges throughout the country need pictures that will secure bookings from the first run theatres and I am doing my level best to see that they get them. We hare adopted the slogan 'Forward Films Fill the Bill' and we are under the opinion that before the year has expired this slogan will be found true. Forward has contracted with several producing concerns to make pictures for them, and we are pleased to announce the fact that the first of these has actually commenced. " 'The Heritage of the Sea', is all the name im- plies, a virile story of the Maine coast. The proper locale will be obtained by the reason of the fact that the exteriors will be shot off the coast of Maine. Wray Physioc. a capable director, who has proven himself in the past by his meritorious productions will handle the megaphone. D. W. Gobbett, a cameraman of no mean repute, will 'turn the crank.' " Shallenberger Back W. E. Shallenberger, president of the Arrow Film Corporation, returned to his desk Tuesday, September 6, after having enjoyed a brief vacation in Maine. Mr. Shallenberger spent part of his time in the company of ex-Governor Milliken, of Pine Tree Pictures Corporation, watching the work of the latest James Oliver Cur- wood picture, The Girl from Porcupine. Davison Feature Nearly Done The Arrow Film Corporation has been advised from the office of the J. G. Pic- tures Corporation that work is rapidly coming to a close on the second Grace Davison production, The Girl Who Came BackK at the Long Island studios, where the picture is being made under the direc- tion of Mr. Charles T. Horan. Coogan to Make Five Features Jackie Coogan's new production, My Boy, will be completed at least ten days sooner than was expected. This is attrib- uted to the ease and rapidity with which little Jackie is going through the many scenes. In mapping out the workine- sched- ule, Victor Heerman, Jackie's director, al- lowed ample time, thinking Jackie would be somewhat slower in consummating action than the older stars he had directed. But this is not the case and according to Mr. Heerman, the child enacts his parts as quickly as any full-grown celebrity. There are only three important char- acters in My Boy — the boy, an old sea cap- tain and an old aunt. The sea captain is played by Claude Gillingwater, one of the stage's most popular character artists. Jackie has contracted for five features during the year, and the delay in starting the first story will necessitate top speed at all times. A staff of scenario men are hard at work on the next picture and after a brief rest the child star will immediately start in again. PRODUCTION STARTS ON NEW CURWOODS Dell Henderson Takes Charge of Forces Producing for Arrow in Maine Work on the forthcoming James Oliver Curwood production has commenced under the direction of Dell Henderson, who, as announced by Arrow last week, has been given charge of the production of this picture. Mr. Henderson spent several days in consultation with Mr. Curwood regard- ing this picture and states that he is de- lighted with the story and feels that it affords him an opportunity to make the best picture of his directorial career. Announcement is also made that among those engaged for the production are Miss Faire Binney, who will play the part of The Girl, and William (Buster) Collier. Jr., who has been cast for the part of The Boy. September 17, 1921 EXHIBITORS TRADE REVIEW 1119 100 Days Booked on Apex Feature in New York John P. McCarthy's production Out of the Dust, inspired by the Frederic Rem- ington paintings, was recently released in New York City by the Pioneer Film Cor- poration, who purchased the rights for New York State and northern New Jer- sey. One hundred days bookings on the Loew circuit resulted in big business for every theatre, and the news that the State rights market offered an attraction which could be booked in the best first-run the- atres and a production which was regis- tering a sensational success in every the- ater played, has caused many State right buyers to journey to New York and secure this great box office attraction for their territory. Last week the U. S. Theatre in Pater- son, N. J., "held them out" all week with Out of the Dust. It was the first time this had been done since last season. The Reuben & Finkelstein Garrick Theatre in Minneapolis is releasing Out of the Dust this week. Buyers who have recently visited the offices of the Apex Film Company in the new Loew Theatre Building and have bought their territory are: Mr. Bard of the Hostettler Amusement Company, Omaha, Neb.; Mr. Rifkin of the Eastern Feature Film Company of Boston, Mass.; Harry Rathner of the De Luxe Pictures Company, Minneapolis, Minn.; Mr. Milli- gan, Remington's Films, Ltd., of Philadel- phia, Pa., and Mr. Corbett of the First National Exhibitors Circuit, Inc., of Texas. Jane Novak to Make Features for V. B. Fisher Victor B. Fisher, general manager of the Associated Photo-Plays, Inc., has re- turned from a coast-to-coast trip bring- ing with him contracts for a series of five big north woods productions, starring Jane Novak and directed by Chester Bennett. These productions are to be released to the franchise holders of the Associated Photo- Plays along with the series of Mary An- derson productions and the series of Cliff Smith productions. Mr. Fisher an- nounced that he stopped off on his return trip to personally deliver the news to the franchise holders, all of whom were de- lighted to take advantage of this oppor- tunity and sign for the series. "They all agreed," Mr. Fisher said, "that Jane Novak had been appearing in the type of stories that have endeared her to motion picture fans all over the coun- try, and that there is a great demand for her stories. It is to be the policy of the Associated Photo-Plays, Inc., to make this series even bigger and better than her other stories in every way." A list of the franchise holders of the Associated Photo-Plays, Inc., will shortly be announced. Many Buyers for "Out of the Dust" That State right buyers are willing and anxious to buy really meritorious produc- tions is evidenced by the fact that the Apex Film Company is closing sales al- most daily for the John P. McCarthy production, Out of the Dust. In this pro- duction the buyers find the, ideal box-of- fice attraction. The latest purchaser of Out of the Dust is Mr. Lewis Bache, of the First National Exchange, Washington, who bought the rights for Maryland, Virginia, District of Columbia and Delaware. "Peacock Alley" with Mae Murray Nearly Completed The final work on Peacock Alley, first of the series of productions in which Mae Murray makes her bow as both star and producer, is now being assembled and cut by Robert Z. Leonard, who directed the picture. Peacock Alley, which is said to be by far the most ambitious production in which Miss Murray has ever appeared, will prob- ably open up at 'one of the big Broadway houses in New York for a run, if negotia- tions now pending are brought to a suc- cessful termination. A. large and distinguished cast of play- ers, which includes Monte Blue, Edmund Loew and William Tooker, support Miss Murray. W. J. Ferguson, the well-known veteran of the stage, has a prominent part, while Miss Jefferies Lewis, another player whose name has been identified with the stage and screen for many years, figures prominently in the cast. Much secrecy is being maintained at Miss Murray's studio about Peacock Alley, but it is safe to say that the many new and startling effects, both in story and scenic investure, which will be disclosed upon the release of the production will be in the nature of a sensation. Almost six months have been consumed in the making of Peacock Alley, during which time both Miss Murray and Mr. Leonard have worked night and day. M. H. Hoffman, general manager of the Tiffany Productions, is confident that Pea- cock Alley will stand out as one of the most notable achievements of the year. Monty Banks Treats New York Audiences Monty Banks, star of Warner-Federated comedies, the first of which, Peaceful Alley, has reached New York, followed the picture East a week ago, and has in that period made seventy-five personal appear- ances at theatres in the metropolitan dis- trict, where his comedies were being shown. To show that he was more than a silent fun-maker, Monty told funny yarns, sang songs and did a dance at each place. Warners Dispose of More Rights to "Girls" Film Following closely on the heels of the an- nouncement by Warner Brothers that the exclusive distribution rierhts of Why Girls Leave Home, featuring Anna Q. Nilsson, for Eastern Pennsylvania, Southern New Jersey, Delaware, New England and Eu- rope had been sold, a recent statement makes known that the territorial rights for Minnesota, North and South Dakota have been purchased by E. G. Tunstall, of the Tri-State Film Corporation, St. Paul, Minn. Other negotiations are now pend- ing and it is intimated that the entire country will be disposed of within the next few weeks. All negotiations are bein^ made with principals only, and not with representatives, it is announced. The Warner Brothers are more than gratified by the unusual receptions being accorded the production in Atlantic City, where it has played for two weeks to capacity business, and in Wilmington, Del., where it is declared the picture has been hailed as a sensation. These two show- ings are merely the forerunners of two big Eastern campaigns now under way in Newark and New York. The production will run for at least six weeks at the Bijou Theatre, Newark, and for an indefinite run at E. S. Moss' Broadway Theatre. Fol- lowing the Broadway run the picture will be shown in the Keith houses in Albany, Troy, Schenectady, Utica and Amsterdam. In the cast supporting Miss Nilsson are Kathryn Perry (Mrs. Owen Moore), Julia Swayne Gordon, Dan Mason, Claude King, George Lessey, Maurine Powers and oth- ers equally known to the screen world. The picture was produced by Harry Ralph and directed by William Nigh. Buy Arrow Features E. R. Champion, general manager of the Arrow Exchange, New York, an- nounced this week that they have secured the distribution of the latest Arrow-Ben Wilson serial, The Blue Fox, and also four features starring Neva Gerber. Murphy on the Road Bob urphy, manager of the Buffalo Pioneer exchange, now has three men on the road in search of business. Bob re- ports business picking up in fine shape, with "Independent Month" helping it along. WATCH ,. FOR PUT AND TAKE Just Wait Till You /, MEET THE WIFE She's a Riot in the best HALLR00M BOYS COMEDY ever made Proved a hit at three pre-release theatre showings FIFTY LAUGHS GUARANTEED Book em today DERATED EXCHANGES o/*AM ERICA l*T FILM EXCHANGES 1120 EXHIBITORS TRADE REVIEW Volume 10- Number 16. Federated Gets Good Reports on Exhibitors' Help First reports on business for Inde- pendence Month have just been received by Federated Film Exchanges of Ameri- ca., Inc., from its thirty-one branches throughout the country. The reports, without exception, show an extraordinary increase in bookings, much greater than the ordinary fall briskness, indicating both that exhibitors are favoring the lead- ing independents, and that business gen- erally in the motion picture industry is on the mend. One of the busiest of the Federated ex- changes is also the newest — the branch ofiice just opened in Pittsburgh by Harry Charnas at 412 Ferry street. Mr. Char- nas, who is at the head of the Standard Film Service, of Cleveland, with the ac- quisition of his new territory, is now the largest independent exchange man in the country. Mr. Charnas reports that the Feder- ated-Warner-Selig wild animal serial, Miracles of the Jungle, is making an extraordinary showing, exceeding by 50 per cent the bookings on The Lost City, the previous jungle chapter play, which established a high-water mark for pro- ductions of its character. All the exchanges report heavy sales of the Federated comedies — the Monty Banks, the Chester animal comedies, with "Snooky" and other marvelous animals, and the Hallroom Boys, with Sid Smith, the daredevil cut-up. Twice as many of these comedies are being shown now at big, first-run houses as there were a few months ago. TWO TERRITORIES SOLD ON "THE NEW MINISTER" F. E. Backer Disposes of Eastern and Western Pennsylvania Rights to Screen Feature Promising news of the closing of con- tracts for three more territories for The Neiv Minister in the next few days, Frank- lyn E. Backer of Horizon Pictures, Inc., announced the sale of both Eastern and Western Pennsylvania. This block of ter- ritory on the big Will T. Bingham produc- tion of the stage play was acquired by S. S. Bloom of Philadelphia on his recent visit to New York. The names of the exchanges through which it will be made available to exhibitors will be made known at an early date. Mr. Backer reports a keen interest in the film version of the old rural comedy drama success on the part of exchange men in many parts of the country where human interest dramas of American small town life are especially popular with theatre patrons. He states that the indi- cations are that he will have very little trouble in closing out about three-quarters of United States within the following month, if inquiries and pending deals are any criterion. Elk Has Art Acord Features Elk Photoplays take pride in announc- ing the buying of the only Art Acord Features in existence. Fighting for Jus- tice is the name of the feature and it surely lives up to its name all the way through in the most characteristic fashion that made Arcord famous. Precision Completes Organization Plans Precision Pictures Corporation of Phila- delphia, producers of Omar Comedies, are now comfortably installed in their new and completely equipped studio at Lans- downe, Pa. The Precision company is specializing on high-class two-reel come- dies with novel situations and the come- dies will be different from anything pro- duced heretofore. The studio at Lans- downe is a model motion picture plant and is equipped to handle any type of produc- tion. The first two Omar comedies produced by the Bert Fassio company, under direc- tion of Jack O'Neill, have been completed. Preliminary work was started this week on the third comedy of the Bert Fassio series. Lester A. Michael, president of Precision Pictures, has ordered that no expense be spared in producing Omar comedies. These comedies featuring the inimitable Bert Fassio bid fair to draw. Nigh Making Warren's "Her Da lighter- iii-Law" William Nigh is breaking all previous time records in completing Her Daughter- in-Law, which Warner Bros, are pro- ducing with Vera Gordon in the stellar role. The picture has been in work at the Biograph studio for the past two weeks and, aided by the efficient co-operation of the Tilford Cinema Studios, who are exe- cuting the sets, Director Nigh has Her Daughter-in-Law more than two-thirds finished. Ordinarily a production of the character and quality of Her Daughter-in- Laxv would take from five to seven weeks to complete, but with the present system Director Nigh expects to have the film in the cutting room in less than three. Cal Hart Series Popular By the way the contracts are coming in to the Elk Photoplays on the series of Cal Hart Features it looks as if this series of features will be one of the most popular ones of the season. Bible Features Reach Metropolis The Bible pictures have reached New York. E. E. Van Pelt, special representa- tive of the Sacred Films, Inc., with head- quarters in Burbank, Cal., came to New York last week with the first subjects of the Bible series. Mr. Van Pelt, who is stopping at the Elks' Club, is planning to show the pictures to the local press and trade at private projections, with a New York booking to be announced later. Mr. Van Pelt has not fully decided just what releasing channel will get the pic- tures but each day his mail brings in new inquiries as to its disposal. It is not a serial, but a series of films, each subject complete and narrating a story founded upon Biblical narratives. The first four subjects that Mr. Van Pelt has here with him are entitled as follows: Creation, Cain and Abel, Noah's Ark and The Deluge. The pictures were made in Burbank, with the succeeding subjects also to be filmed in that picturesque country. Ernest Van Pelt, who is arranging for the dis- tribution of the films from this point, is a brother of E. O. Van Pelt, who recently returned from a business trip to the coast. Handling New Feature The Ward Film Distributing Company of Buffalo is now releasing The Great White Trail, starring Doris Kenyon and ten Sunbeam comedies. This state right office has an exchansre at 13 Milnor Street in the Queen City of the Lakes. Rowley with Lande Max Rowley, formerly with Vitagraph ?>'■ O L Ll Best Prices 10c, 20c Mary Pickford The World's Sweetheart In Her Latest and Most Entertaining Picture "Through the Back Door" Today- Thru Tuesday- have their own mats made and their own drawings for that matter. On this page we print some of the news- paper ads printed from supplied mats and inquire whether they are not as good, if not better, than most of the home made lay-outs. Some of these cuts are reduced in size. The favorite mat size seems to be two columns for every day use, while three and four column lay- outs are favored for big week-end and Sunday splashes. Some of the enterprising produc- ing and distributing companies are using the new dry mat just placed on the market, with the result that stereotype foremen in the news- paper composing rooms are welcom- ing them. The EMPRESS STARTING SUNDAY SETTAIE HAYAKAWA "WHERE LIGHT/ ARE LOW" FAQ CAttr,' His Bride-to-Be Was in Perill Her captors-demanded a fortune for her freedom. This man who loved her gave everything to defeat his foes. -* He forfeited bis rank and fortune and went into voluntary ilaverv And fi^ea he toughs them withNheir own brood-stained weapons against ,j terrific odds yon cannot goess tha cisrtome until the final fadeout, tad then your nervej reh\* and j-ya sigh with relief and satisfaction PATHE WEEKLY DE LUXE COMEDY Com« Where the Cool Breezes Blow- The specimens on this page show the, variety of ads which can be ob- tained with ready made mats. Nearly all of the ads shown ap- peared in the same Oklahoma City newspaper, so variety is obtainable, after all. RIALTO — Presents — Norma Talmadge in "THE MOTH" With Eugene O'Brien and All Star Cast —Seared by sorrow and scorched by scandal. "THE MOTH" fluttered helplessly and danger- ously on the verge — t. Well, Don't Fail to See This Powerful Drama. TWEEDY DAN COMEDY "HOG WILD" SPECIAX ADDED FEATURE — "KINETO REVIEW" "HUNTING THE SEA WOLF" like s trip on the Pacific on the greatest hunting trip ever staged. 10c SEE THE BEST 25c The EMPRESS LAST TIMES TODAY Christie Comedy Pathe News —Coming Tomorrow — ANITA STEWART in "PLAYTHINGS OF DESTINY" Come Where the Cool Breezes Blow September 17, 1921 EXHIBITORS TRADE REVIEW 1125 Exploiting Safety In every New York theatre programs advise the audience what to do in case of fire. We wonder if this idea is used throughout the country as it should be. We note the Palace in Dallas, Tex., uses the following paragraph in its programs: Panic Notice. — This theatre is fire proof and cannot burn. In event of panic, there are sufficient exits to completely empty the house in less than three minutes. Look around you, select the exit nearest where you sit and, in case of fire or any dis- turbance, Walk, Do Not Run. Do not try to beat your neighbor to the street. We might suggest, however, that in- stead of using the heading, "Panic No- tice," this phrase, "Walk, Do Not Run," be substituted. This is selling safety, which is as susceptible of exploitation as any other feature of a theatre. Front Page Stuff An old stunt built on 1921 lines proved an excellent business-getter for the New Palace theatre at St. Paul. The stunt was a baby show which, coupled with a new idea, set a record in publicity circles. The New Palace theatre was on the Front Page of the St. Paul Daily News for twenty consecutive days as a result of tying up the baby show with the news- paper. In addition to this publicity which could not be purchased on the front page, the newspaper gave the theatre two large Sunday layouts and two pages of adver- tising. Careful investigation showed that six out of every ten local pictures brought to the newspaper for publication are of ba- bies. It was decided that a movie con- test would prove most popular on the theory that a mother always wants to get her child in pictures, and especially in the "movies." Arrangements were made with the Sly- Fox Film Co. of Minneapolis to shoot the first 100 babies that entered the contest. One hour after the doors of the theatre opened more than 1000 mothers and babies were crowded into the lobby. A hurried consultation between the theatre manager, the newspaper editor and Finkelstein & Ruben publicity men resulted in the announcement that 250 babies could be photographed. The lobby of the New Palace theatre was turned into a motion picture studio. Thousands blocked the traffic on Seventh street watching the camera man at work. The following week the complete reel of babies was shown on the screen at the New Palace theatre, and every ticket en- titled the holder to one vote. The news- paper also printed a ballot which could be clipped and voted. The contest brought out 33,187 votes in the week during which the pictures showed. A corps of men were kept busy the last few days of the contest counting Totes. This is by far the biggest and most successful popular contest ever held in St. Paul. The last "movie" contest net- ted only 20,000 votes, and just a few years ago the total of the primary vote of the entire city was only 35,000. B. C. Ferriss, publicity director of the St. Paul houses of Finkelstein & Ruben, worked out the idea of a baby show with Howard Kahn, editor of the Daily News. At the opening of the New Alhambra, Canton, O., J. D. Kessler ballyhooed "Once' to Every Woman" in a neat, but not gaudy, way, and succeeded in making the opening a huge success. The special 24 sheet was tacked on to a* touring car and made the rounds of the city. Rig up a dum- my like this and swing it from a prominent place on your house front to exploit Realart's "One Wild Week." This is the giant who exploited three Paramounts at the same time during their run at Dr. Riesen- feld's theatres on Broadway, N. Y. Big bromide enlargements held sway at the Bijou, Atlantic City, during the run of Warner Brothers' fine picture, "Why Girls Leave Home." It is a picture which does well on such a lobby display. It has many big moments. autu • £ 1 r « # $ y ! I 1 In 1126 EXHIBITORS TRADE REVIEW Volume 10- Number 16. An arctic front was used effectively at the Rivoli, Columbia, S. C, not only to give the summer sufferers some relief, but to boost "Playthings of Destiny," which contains a realistic blizzard scene. Goldwyn sug- gests this stan- chion for use in connection with its release "Dan- gerous Curve A h e a d." It is 3V2 ft. high and can be placed throughout the city or on coun- try roads. Here is a notable example of a three in one ad used to exploit three of Hodkin- son's releases at three Rowland & Clark houses. LIBERTY ;™ 1 cJDyndkoan Standing 9Uabel <* Ballin 14 LahmsDi ■ i* Garish Uuftu I flildnd Marrif - '«•( woman ti his h rdouAnxd. and Gtnnk. 9Kao±A2a: REGENT 9he JOURNEY? END r^m W/And Old Jjace cBHMIV HINE5 - 'Sn ^^nc^THE FOREST THE UAfJ 0 Nothing more could be done to make Harold Lloyd's well-known fizz and specs than was done at the Strand, Minneapolis, during the run of "Now or Never." The big cut-out, the largest we have seen of a closeup, covers the box office. Sfcy's the Limit It's a dull week when there doesn't come a lively story of the exploitation work of E. Metzger, manager of the Strand, at Creston, la. Now he breaks in with a real one. After booking in "The Sky Pilot" he obtained the services of an aviator, had him fly into the city with the film and then do aerial stunts for a day. One of these was to drop 50 free tickets from the air. Sounds like an expensive proposition, doesn't it? But it wasn't, Metzger's en- tire cost, including advertising, being only about $10. The reason is that he induced the aviator in return for advertising, to fly into Creston without charge and to take his chances on getting enough pas- sengers to pay him for his trouble. The aviator cleaned up $75 during his stay and flew away satisfied. In addition to his free ticket shower from the sky, Metzger also staged a "sig- nal contest," which was simply his promise to give ten free tickets to the first person who saw and reported the aviator's ap- proach. He had a large part of the rural district and the town on watch, a telephone girl ready for the report and says that for more than an hour people were telephoning the aviator's arrival. Meantime, a large crowd, including many urchins, had gathered in the busi- ness section of the city waiting for the aviator and the envelopes he was to drop containing tickets. For Gold Star Mothers Special showings for gold star mothers and members of their families created big business for the New Fillmore and New Mission theatres in San Francisco, during the simultaneous run at both houses of Thomas H. Ince's Mother o' Mine, dis- tributed by Associated Producers, Inc. The event was held on the Wednesday of the week's showing in each theatre. Spe- cial programs with prominent speakers were given, and all mothers who had lost sons in the World War were admitted free of charge, together with as many members of their families as they cared to bring. Mayor James Rolph was the main speaker at the New Mission Theatre. He was introduced by Assemblyman Clarence Morris. At the New Fillmore Edward Rainey was the principal speaker, and was introduced by Assemblyman William Smith. Much publicity was gotten for the event by arranging to have it held under the auspices of the San Francisco Chronicle. The newspaper devoted several columns of space to it in advance, and a full ac- count of the meets as they were held. Bargain Day The time element stressed in the title The Witching Hour co-operated with Fowler, Dick & Walter department store of Binghamton, N. Y., in one of the most successful bargain sales in the his- tory of the store. The tieup gave the theatre four windows and columns of free publicity. Four of Fowler's windows were used. One of the large central windows was de- signed to represent a still of the picture: two women seated crying, a church clock in the distance striking 2 o'clock — the witching hour — and a man standing with his arm pointed to the clock. September 17, 1921 EXHIBITORS TRADE REVIEW 1127 Fender Leasers While advertising by the use of cards on the front and rear fenders of street cars is no novelty in many communities where the purpose of informing the motion picture public of the attractions available at local theatres, this method has never been employed in St. Louis because of the nearly prohibitive cost. Skouras Bros., however, co-operating with a chain of theatres in St. Louis who have been doing things in a big way in the exhibiting field, felt that motion pic- tures would support any advertising that could be supported by any other enterprise and accordingly when they booked "Mother o' Mine" for their West End Lyric and Skydome, they contracted for both the front and rear fenders of all the street cars operated in St. Louis. The result was so satisfactory that they renewed the contract for a showing of "Love," featuring Louise Glaum, shown at the same theatre. Kipling9 s Verse Richard Spier, director of publicity for Gore, Ramish and Sol Lesser chain of theatres, used an art post card of inex- pensive cost for the exploitation of the showing of Mother o' Mine, released through Associated Producers, Inc., at the Kinema Theatre, in Los Angeles. A light tint purple cardboard postcard size was utilized for the novelty, the first three verses of Rudyard Kipling's poem "Mother o' Mine" printed on the reverse side from hand lettered plate. On the front side of the postcard a cut of Lloyd Hughes and Claire McDowell was used, reading "Thomas H. Ince's supreme tri- umph, Mother o' Mine, Kinema Theatre, starting Saturday. A pea green ink was used and the whole result was artistic enough so that the theatre received many requests for extra cards after they had been sent out to the regular mailing list. All Nations Stunt An international flavor characterized the programme recently at the Brooklyn Mark Strand, Managing Director Edward L. Hyman capitalizing the present intense interest in worldwide affairs with short film subjects of foreign locale and musi- cal novelties, utilizing as their themes the lands across the seas. The all-nations bill started in Scotland, revealed the quaint spots and customs of that country in a topical film and a group of Scottish ballads by a famous singer of highland ditties, shifted to Holland dykes and windmills with a quartette of girl dancers in Dutch dress bringing out the soothing rythm of the Holland dance lore, while the news film dealt almost en- tirely with outstanding foreign news events. Florence Mulholland, who is the idol of the Scotch because of her ability to sing the ballads of that country, brought out the Brooklyn Scottish societies. She sang "Bonnie Dundee" and "A Wee Bit of Land." Following this group of songs Mr. Hyman presented a Robert Bruce Scenic of Scotland titled; "In the Bonnie Brier Country." This carried "shots" of enticing Scotch scenery and types. This effective exploitation of Associated producers, "The Ten Dollar Raise," made empty windows tell a story to passersby — and then some. When ' The Love Special" was shown at the Capital, O k 1 a - homa City, Man- ager E. I. Lewis dressed up the lobby to repre- sent a railroad depot entrance with time table and other accom- plishments with an admonition to hurry. HURRY! Leaves the Capitol Theatre Thursday, Friday, Saturday June 2nd, 3rd, 4th The Following Hours TIME SCHEDULE: Leave 11:00 1:00 2:45 Arrive- 12:45 2:30 4:00 An air of prosperity was given to Lester's Rivoli, Columbia, S. C, by this summer time display and his careful selection of paper to attract attention to Pola Negri in "Gypsy Blood." 1128 EXHIBITORS TRADE REVIEW Volume 10- Number 16.. OUT IN THE TERRITORY With Live Exhibitors Paul Fennyvessy of the Strand Theatre, Rochester, has gone to the mountains to get rid of his hay fever. J. Erwin Dodson, formerly with Pathe, has been appointed manager of the W. W. Hodkinson office at Kansas City by Joe Bloom, district supervisor. Joseph Kaliski, formerly manager of the Fox office in Denver, has been appointed manager of the Select branch in Kansas City, succeeding Lynn S. Card. At a meeting of the stockholders of the new theatre to be built at Brownwood, Tex., it was decided to postpone the build- ing of the theatre indefinitely. Associated Producers' Kansas City branch offices have been moved to the sixth floor of the Film Building, the space for- merly being occupied by Goldwyn. The Best Theatre, Independence, Kan., has been purchased by Murry Bros., for- merly of Sedan, Kan. The theatre will be be given a new name and be re-equipped. 0. K. Mason, of the Regent Theatre, Wichita, Kan., has purchased the Royal Theatre, Newton, Kan., from G. W. Bays. The house will be closed for extensive im- provements. James MacFarlane, owner of the Lib- erty and Temple theatres in Canandaigua, N. Y., and who is building a new $75,000 house in the same town, is a candidate for mayor of the city. A. L. Mayhew, manager of the Broad- way Theatre at Cisco, Tex., has announced that if permitted to do so by the city au- thorities, that he will give free shows on Sunday, with no collections. The Isis Theatre, one of the largest suburban houses in Kansas City, is having two of the latest type Power 6-B machines, with high intensity arc lamp, installed by the Cole Theatre Supply Company. A. W. Miller, proprietor of several mov- ing picture theatres in the Texas oil fields, was arrested at Wichita Falls, Tex., charged with the theft of two heads of moving picture machines valued at $500. D. H. Finke, former manager of the Palace Theatre, Schenectady, is now man- aging the beautiful new Bellevue Theatre, which opened September 1 in Niagara Falls, N. Y. Mr. Finke is a veteran show- man. The New Royal Theatre at Fayetteville, Ark., opened last week to pleased capacity business. The new theatre seats 900 and addition to the main floor, has three bal- conies, one for colored people and two for whites. Robert Long has purchased the Walden Theatre, an East Side neighborhood house in Buffalo. Mr. Long was formerly a member of the staff at the Regent Theatre. The Walden has been closed for several months. Samuel Carver, manager of the Empire Theatre, Buffalo, is putting an attractive color scheme on the front of his house. It's a welcome change. Business, under the "All Seats 10 Cents" policy is big, says Sam. Don Berry, formerly with Associated Producers, is on the road for Hodkinson Film Co. in East Texas, and Mr. Ford, formerly with Consolidated and Robert- son-Cole, is in West Texas for Hodkinson with changes effective immediately. Harry Marsey, president of General Theatres Corporation, reports that the El- len Terry, one of the houses in the General chain, was entered one night last week by burglars who forced a side entrance, knocked the combination off the safe and escaped with $75. Charlie Bowe, one of Buffalo's veteran showmen, and for many years manager of the old Lyric Theatre, has been appointed manager of the Olympic, on Lafayette Square. Mr. Bowe succeeds Al. Beck- erich, who recently resigned and who will soon open a vaudeville booking agency. Breckenridge, Tex., did away with all Sunday amusements last week. All thea- tres with exception of the National closed. Manager F. W. Zimmerman opened the National twice on Sunday and was arrested twice. He gave bond in the sum of $1000 and was released. Sunday closing in Breckenridge will be contested. Solon Toothaker, formerly with Para- mount's Kansas City office and owner of the Lewis Theatre at Independence, Mo., and well known throughout fildom in the Southwest, announced in Oklahoma City last week, that he would henceforth direct the sales of the Jesse James historical picture, Jesse James Under the Black Flag, throughout the Southern States, and would make headquarters at 1913 Com- merce Street, Dallas, Tex. A Ford for every lucky exhibitor in Oklahoma. That's the catch line on a post-card issued by Manager MacTritch of the R. D. Lewis Film Company of Okla- homa City, followed by a request that ex- hibitors wire, write or phone for informa- tion. Many inquiries poured into the Lewis offices, and an explanatory letter went back. The letter told of the new Francis Ford-Ella Hall serial The Great Reward, being distributed by the Lewis company. Several houses in Kansas have under- gone a change in management in the last few days. H. Smiley, formerly of Iola, Kan., has taken over the management of the Fifth Avenue Theatre, Arkansas City, Kan., while the Electric Theatre, Clifton, Kan., has been sold to Brockway. Frank Otten has sold his interest in the Bechtel Theatre at Clyde, Kan., to Frank Crane, and J. F. Murray has taken over the man- agement of the Community Theatre at Scottsville, Kan. A construction record was established Saturday, Aug. 20, when 610 cubic yards of concrete was poured into one of the over-head trusses of the new Grauman Metropolitan Theatre, Los Angeles within a period of nine hours. This pour, the record of which officially by virtue of the presence of city building inspectors at the time it was made, is the greatest ever made in Los Angeles and is among the largest registered in the building annals of the world, engineering authorities said to-day. The trusses into which the con- crete was poured are the largest ever to be constructed in the world. The moving picture concerns operating in Houston, Tex., have addressed a letter to the Mayor and City Council asking that the present bond of $1,000 required from all motion picture houses operating in Houston be canceled. Under the ordin- ance all moving picture houses in the city are required to give bond in this amount to insure that they will operate clean shows, keep good order and behavior in. their places of business. The theatre managers contend that such a bond is un- necessary and that it is working a hard- ship upon them. The matter will be con- sidered by the city authorities at an early date. Work has started on the new Rialto,. Fifth and Main streets, Fort Worth, Tex. This will be the largest moving picture house in Fort Worth and one of the larg- est in Texas and will cost approximately $800,000, including equipment. The Rialto will seat about 2500 and will be officered by Y. E. Hildreth, president; T. A. Edmonds, vice-president and general manager, and J. W. Mastin, secretary and treasurer. A full symphony orchestra will be employed at the theatre, also a pipe organ costing about $25,000 will be installed. Ventillation will be one of the biggest assets of the new theatre, and a unique lighting system will be installed. Hoffman & Henon, Philadelphia, have just closed a contract with A. M. Green- field, who is representing a large New York syndicate for the designing and erec- tion of a first-class legitimate theatre at 1825-33 Market Street, Philadelphia. It will have 110 ft. frontage on Market Street and run back 180 ft. on Commerce Street. It is to seat 2400, including the balcony; to be constructed of brick, steel and terra-cotta and cost approximately $600,000. Tentative plans have already been accepted and we are now working on the details to send out to the builders for bids in approximately five weeks. It is to be part of the specifications that the fin- ished theatre is to be completed in eight months from date of contract. Are You Paying Too Much for Your Insurance We reduce exhibitors' insurance cost. Hundreds of exhibitors are paying less now for their insurance because they placed their insurance in our hands. HANCOCK CO., Inc., 5 Beekman Street, New York, N. Y. Uptown Office, Room 707, Times ISlrtn. EXCLUSIVE INSURANCE REPRESENTATIVES, MOTION PICTURE THEATRE OWNERS, NEW YORK. September 17, 1921 EXHIBITORS TRADE REVIEW 1129 BETTER THEATRES and Equipment How to Measure and Judge Screens Research Laboratory of Eastman Kodak Company Prepares Data by Which Ex- hibitor Can Correct Screen Deficiencies Judging by the large number of letters we receive from readers the problem of selecting a screen and placing it, or cor- recting the defects of a screen already installed is a big one. With permission from the Eastman Kodak Co., we reprint the following results of tests made in its laboratories in Rochester. — The Editor. Does the motion picture screen appear equally bright from all angles of view? In other words, does the screen appear too bright for persons in the center of the theatre and not bright enough for per- sons at the side. This was the second phase of the problem considered by the Eastman Kodak Research Laboratory. Nearly all the projection screens on the market were examined, and such wide differences between the many types were found that the results are being published to make it possible to choose the screen which will be suitable for the particular theatre in which it is to be used. It is found that a screen which would be satis- factory in one theatre might fail com- pletely in another. The result of most interest to motion picture theatre owners and managers is the fact that it is now possible to select the best screen for a given theatre with scientific accuracy. Every projection screen has its own re- flection characteristics. Some reflect near- ly all the light in a narrow beam giving plenty of light for persons sitting in the center of the theatre and almost none for those at the sides. There are other screens which appear of nearly equal brightness from any seat in the theatre. These represent extreme cases with the majority of screens occupying an inter- mediate position between the two. The choice of screen depends mainly upon the shape of the theatre. However, in order to determine the best screen for a given theatre, it is first necessary to determine accurately the reflecting power of the screens for all angles of view. This the Research Laboratory has done for a number of commercial screens. Or- ders for samples of projection screens were placed with practically every maker whose advertisement could be located in the trade journals. A response was not obtained from all the makers but a fairly representative group of samples was re- ceived. A special apparatus, a gonio- photometer, was constructed for the pur- pose of measuring the reflecting power. A beam of light was thrown upon the sample of screen perpendicularly, thus il- luminating it in very much the same man- ner as in the motion picture theatre. A small instrument which could be set to view the screen from anyx angle was used to measure the reflecting power. In this s 1 1 mil! ! i 1 I 1 I 1 i I ! 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ' /[ 1 ] Fig. Ill way the reflecting power of a screen could be determined when viewed perpendi- cularly or at angles of 5 to 70 degrees from the perpendicular. These values are given for each screen in Table IV. This table contains all the necessary data for the complete specification of the reflec- tion characteristics of a projection sci'een. Since we are interested in having the screen appear of satisfactory brightness to persons at the side of the theatre as well as in the center, it is necessary to decide on the maximum amount that the reflect- ing power can fall off before the screen brightness becomes insufficient. Making use of all the existing data on the subject, the laboratory staff decided that the re- fleeting power for the persons sitting at the side of the theatre should never be less than one-fourth of the reflecting power for persons in the center of the theatre. That is, with the proper screen brightness for persons in the center of the theatre, the brightness of the screen as seen by persons at the side should never be less than one-fourth of the proper amount. If the ratio of the reflecting powers is greater than four to one, it will result in diminishing the number of good seats in the theatre. Obviouslv. a screei w^^h would give excellent results in a long nar- row theatre might not be suitable in a very wide theatre where the angle oi view was greater. The maximum angle of view can be determined from a floor plan of the thea- tre. It may be found by drawing a line connecting the most extreme seat on the side with the center of the screen. The angle of view is then measured between this line and a line drawn through the center of the theatre. It will some- times be found that there are a few seats on the side which will add to the angle of the theatre con- siderably. If these seats are usually va- cant, it may be undesirable to increase the angle for the benefit of the few per- sons who might occupy them. The figure III will illustrate this. The required angle, counting all seats, is 40 degrees. However, 95 per cent of the seats are con- tained within an angle of 30 degrees. With the knowledge that these seats will not be as good, it is sometimes permissible to choose an angle which does not include them. The distortion, which no screen can correct, is often more annoying from the side of the theater than the falling off of the screen brightness. In selecting a screen for a motion pic- ture theatre, the procedure should be somewhat as follows. First determine from the floor plan, the maximum angle of view. Let us suppose that this angle is found to be 30 degrees. In table II will be found a list of commercial projection screens and in the second column the maxi- mum angle for each screen is given. It would be undesirable to use a screen for which the maximum angle is 20 degrees in a 30 degree theatre, so we may rule out the first few screens which are listed as being suitable only to an angle of 20 degrees. It will then be noticed that any of the remaining screens may be used without exceeding the ang-le for which they become unsatis- factory. If there were no other factors to consider, the most efficient screen would be the one which had the highest average reflecting power. The values of the aver- age reflecting power will be found in column 3. A low reflecting power is un- desirable, since it necessitates a larger electric cuiTent through the arc of the projection machine and, therefore, in- creases the cost of operation. There are several other factors, how- ever, of as much importance as a high reflecting power. The texture and color must also be considered in choosing a pro- jection screen. These factors are listed in columns four and five of Table II. It is, of course, difficult to describe the color or texture in exact terms. Samples, which eould be described by the same terms, may appear very different when placed side by side. Columns four and five must be considered, therefore, as giving only a 1130 EXHIBITORS TRADE REVIEW Volume 10- dumber 16 general idea of the character of the sur- iace of the screen. After measuring the reflection charac- teristics of various motion picture pro- jection screens, it was decided to examine a number of miscellaneous surfaces. It was thought that an examination of their characteristics might point the way to the manufacture of even better and more efficient screens than at present. The results of this examination are given in Table III which is similar to Table II for the commercial projection screens. It will be noted that only two of the miscellaneous surfaces fall in the 20 degree class and the rest in the 70 degree class. The surfaces numbered 28 and 29 are quite similar and are not suited for use beyond 20 degrees. Number 28 is pre- pared by placing a mirror directly behind a ground glass focusing screen; while number 29 is a mirror, the first surface of which has been sand blasted. In the 70 degree class, the surface of chalk (magnesium carbonate) is the most interesting. The reflecting power is high and very nearly constant out to 70 degrees. If has a pure white color and a surface which appears perfectly smooth to the eye. For this reason scientists have adopted this surface as the standard of a diffusely reflecting substance, al- though it would naturally be unsuited as a projection screen. The actual values of the reflecting pow- ers of all substances are given in Table IV for all angles of observation at which measurements were made. The reflect- ing power was measured by comparing the brightness of the surface being ex- amined to that of a surface of magnesi- um carbonate viewed perpendicularly under the same conditions of illumina- tion. The reflecting power of the mag- nesium carbonate was assumed to be 100 and the reflecting powers of the other sub- stances referred to it. The laboratory is not in a position to advise on two other factors which will in- fluence the choice of a screen; namely, the durability and the cost. The problem, which was undertaken by the laboratory, was to determine the most satisfactory conditions of projection, regardless of their cost. It is believed, however, that improvements as suggested by this book- let will be soon paid for at the box office. The Kodak Company is prepared to measure the reflection characteristics of samples of motion picture screens, and a testing department is maintained at the research laboratory for this purpose. A sample screen eight inches square is re- quired. The Company is also ready at any time to co-operate in the choice of a suitable screen to fit a given theatre. A nominal charge only is made for such ser- vices. All correspondence or samples of screens should be addressed to the Mo- tion Picture Film Department. TABLE II No. Average See Maximum Reflecting Table I Angle Power Color Texture Name 6 20 deg. 218 Metallic white Coarse grain Imsco Silver No. 1 18 20 deg. 209 Metallic yellow Smooth Gold King 1 20 deg. 205 Metallic white Coarse grain Superlite 2 30 deg. 204 Metallic white Coarse grain Special 7 30 deg. 184 Metallic yellow Coarse grain Imsco Gold No. 1 8 30 deg. 165 Metallic white Coarse grain Imsco Gold No. 2 9 30 deg. 150 Metallic white Medium grain Imsco Gold No. 3 17 30 deg. 128 Metallic white Fine grain Dalite Silver 20 30 deg. 96 Metallic white Smooth Aluminum Paper 3 40 deg. 136 Metallic white Fine grain Green Back 10 40 deg: 129 Metallic white Fine grain Imsco No. 4 4 40 deg. 121 Metallic white Fine grain White Back 13 50 deg. 104 Metallic white Medium grain Idealite Grade IB 16 50 deg. 79 Metallic yellow Fine grain Idealite Gold Fiber 12 70 deg. 92 Metallic white Fine grain Idealite Grade 1A 14 70 deg. 89 Metallic white Fine grain Idealite Grade 2 19 70 deg. 70 White Smooth Halftone 5 70 deg. 69 Yellow Smooth Plain White Coated 15 70 deg. 68 Blue green Smooth Dalite Crystal White 11 70 deg. 62 White Smooth Imsco White Muslin TABLE III Average Maximum Reflecting No. Angle Power Surface 21 20 deg. 339 Focusing screen and mirror 22 20 deg. 305 Sand blasted mirror 23 70 deg. 94 Magnesium carbonate (chalk) 24 70 deg. 82 Photo-stock coated 25 75 Opal glass 26 70 deg. .74 White drawing paper 27 70 deg. 67 Photo-stock uncoated 28 70 deg. 62 White blotting paper 29 70 deg. 49 Sand blasted aluminum TABLE IV Angle No. 0 Deg. 5 Deg. 10 Deg. 15 Deg. 20 Deg. 30 Deg. 40 Deg. 50 Deg. 60 Deg. 70 Deg. 1 268 256 215 168 120 64.8 34.3 21.8 16.8 14.2 2 300 284 255 206 167 93.9 52.2 26.5 17.0 13.3 3 208 203 188 161 134 85.0 53.3 33.0 22.4 18.3 4 177 174 165 143 122 85.9 53.0 33.0 23.8 17.7 5 72.9 72.2 70.8 70.5 69.4 68.9 68.1 68.8 67.0 64.0 6 286 273 229 173 129 66.0 33.0 21.4 15.2 13.7 7 311 288 234 180 125 66.0 35.0 21.7 15.6 14.0 8 230 200 200 171 141 83.1 47.4 29.6 20.3 16.0 9 208 197 177 152 127 80.6 47.9 34.3 24.3 19.9 10 186 183 169 146 120 79.8 47.9 31.3 22.2 17.6 11 66.4 66.3 65.2 63.6 62.4 61.0 60.4 60.0 59.3 58.9 12 154 151 136 112 97.0 75.1 56.0 52.9 47.0 43.0 13 193 187 154 124 98.5 72.2 58.4 50.2 45.2 40.9 14 142 137 122 103 93.6 76.4 63.7 55.6 50.8 46.8 15 71.7 71.7 70.8 69.9 69.2 63.6 67.1 66.0 65.3 64.8 16 126 120 116 104 90.7 68.8 47.1 34.3 26.5 21.9 17 183 172 157 134 107 65.0 42.1 28.8 20.9 16.8 18 292 271 216 160 108 49.2 28.4 17.4 13.1 9.7 19 78.6 78.6 74.9 73.3 71.1 68.6 65.3 63.9 62.3 59.5 20 148 136 111 93.6 74.1 50.2 34.1 26.5 22.6 19.5 21 460 430 373 257 176 73.3 31.9 20.5 19.0 19.4 22 473 399 297 224 121 62.0 40.2 34.2 32.0 31.1 23 100 100 99.9 98.0 96.9 94.9 92.4 89.5 84.8 78.8 24 91.1 88.0 84.9 82.5 80.5 79.3 78.7 78.7 76.9 74.3 25 77.1 77.1 76.0 76.0 74.8 73.7 73.7 72.6 70.5 68.2 26 82.7 82.7 81.5 77.8 74.4 72.0 69.5 63.3 67.6 65.4 27 73.9 73.9 71.2 70.0 67.0 65.0 63.5 62.2 61.1 58.4 28 68.9 67.9 65.9 64.0 63.0 60.8 59.7 • 57.2 54.8 54.2 29 66.3 64.1 61.4 57.8 52.4 46.5 40.1 36.0 35.3 32.6 Be Sure Your Equipment Comes from the Chicago Cinema Equipment Company Whatever you need to make the equipment mod- ern and up to date, from orchestra chairs to baby spot lights, can be purchased at the right price, through this company. In the larger theatres, from coast to coast, you'll find Chicago Cinema Equipment— and remember that this equipment was the final choice in the face of the keenest kind of competition. A copy of our illustrated bulletin should be in your hands — NOW. Ask for it. Chicago Cinema Equipment Company Manufacturers of dlasolvers, reflector*, rewind*, orchestra ehaira, ate., ate. Kildare & Arthington Streets Chicago, ID. World's Largest Exclusive Amusement Ticket Plant ROLL-RcSEND-FOLDED TICKETS BEST FOR THE L.EAST MONEY WE SPECIALIZE AMUSEMENT TICKETS OF ALL KINDS' GUARANTEED CORRECT QUICKEST DELIVERY 352 N. ASHLAND AVENUE CHICAGO, ILLINOIS September 17, 1921 BETTER THEATRES AND EQUIPMENT 1131 THEATRE PROBLEMS Owners and managers of Motion Picture Theatres are in- vited to send in their problems to this department. They will be answered without charge and as fully as possible. SEVERAL PROBLEMS Theatre Service Dept. Gentlemen: In accordance with your kind offer to advise exhibitors on various problems we beg to ask the following: Our auditorium now in construction will be 70 feet wide by 100 feet long on straight lines. Our "throw" will be aoout 110 feet. What size screen will we re- quire? What if any preference in make? The throw will be practically straight. Regarding Transverter will we require a 50-50 type or 75-75 type? The height of our proscenium will be 18 feet from stage floor. We are figur- ing on using 18 foot drops. Will 40 feet from stage floor to ceiling be ample room for flying curtains and scenery? Please advise if projection machines equipped with electric bulb are as practi- cal and economical as those equipped with carbons and if you would advise us to use the electric equipped machine? How many watts per square foot are required for the house lighting consider- ing the height is 20 feet and color scheme of some light coloring? Thanking you in advance for your in- formation we beg to remain. Yours very truly, G. G. SHAUER & SONS, J. O. SHAUER. Premier Theatre, Valparaiso, Ind. ANSWERS Forty feet from the stage floor to the ceiling is sufficient for the flying curtains referred to. WIDTH 70 FEET i Sjt Screen "D" represent lines of vision. Figures in circles represent reflected light from diffusing screen. Other figures repre- sent reflected light from reflecting screen The Mazda equipment, it is claimed, is economical to operate, saving from $300 to $600 annually, depending on the installation it replaces. Also, the light is soft and pleasing to the eye, tending to eliminate nicker or uneven screen illumination. The apparatus is very simple to operate when once under- stood. In selecting the adapter for this projector it is highly recommended that the General Electric Mazda lamp adapter be used to get efficient results. These may be secured from motion picture machine manufacturers, though in some instances it is necessary to specify General Electric adapters, otherwise a type which will not give as efficient service will be supplied. One watt per square foot is sufficient for most unfavorable conditions for light- ing the rear of the house, though in a great majority of cases 1/4 watt per square foot is sufficient. A less intensity is recommended for illumination near the screen, in fact, no lighting is needed directly in front of the screen as the re- flected light gives the desired effect. This holds, of course, only while the picture is being projected. It is rather difficult to make a general recommendation for the- atre lighting. However, if we had the theatre specifications, lighting control, color of walls, type of fixtures to be used, height of ceiling and balcony, etc., we would be glad to make a more definite recommendation. Referring to the accompanying diagram on which the reflecting qualities of two good screens are compared for use in this theatre : One of the Raven half-tone of the diffusing type and the other the fine beaded Argus Crystal screen of the re- flective type. The percentages tabulated indicate the comparative amount of light received by nersons seated at the indicated positions. From these figures it is seen (Continued on page 1132) Bookkeeping Without a Bookkeeper Many exhibitors hesitate to install a system of accounting because they think it means the added expense of a bookkeeper. That is true about a good many accounting systems but NOT about the Loose-leaf Simplified System of Accounting for Motion Picture Exhibitors. It requires a few minutes each day to be kept accurately. It can be done by the exhibitor him- self, the house manager, the ticket seller, an ex- hibitor's son or daughter and without danger of making costly mistakes. At the close of each day's business it tells you on what side of the ledger you stand. Sent postage prepaid to any part of the United States upon receipt of $10.00. Exhibitors Trade Review 1587 Broadway, N. Y. City Tf Keith's Theatre lgfe JAN MEZ7ANINK lf,:2Hi 1 Reserved Seat Tickets for BIG PICTURES There are a great many really big productions available today by exhibitors. These are produc- tions that in the past would have been road shows, either not playing your town or playing the oppo- sition combination house. You can give these special productions the proper presentation right in your own theatre. The secret is RESERVED SEATS "The Birth of a Nation," "Way Down East" "The Four Horsemen," "Over the Hill," "The Old Nest," and many other unusually big pictures must be played with reserved seats. They are too long for a grind show. They must be presented at advanced prices, and be put on in real showmanship manner. Are you able to handle the big pictures? The Re- served seat policy will make for success. Advise us your seating capacity and we will be glad to quote you prices and send you samples. Write for our leaflet "Reserved Seats and Big Pictures. WELD0N WILLIAMS & LICK World's Largest Two -Color Reserved Seat Ticket Printers 1132 EXHIBITORS TRADE REVIEW Volume 10- Number 16- PROJECT I O N Has Rewinding Been Eliminated? After a film has been run through the usual motion picture projector, it is obvi- ously necessary to rewind the film on an- other reel in order to restore it to its orig- inal form. This process is expensive, time- consuming and helps to wear out the film. From time to time ingenious mechanisms have been introduced with a view to elim- inating re-winding, and we have the inter- esting apparatus shown in the accompany- ing illustration to add to those that have gone before. The present mechanism takes the place of the lower magazine of a motion picture Courtesy Scientific American projector. The basic principle of this in- vention is a rotary contracting drum which winds the film from the outside and fin- ishes in the center by means of ten fingers which travel with the drum and hold the film outward. As the film builds up the fingers yield inwardly and at the point where the film enters, these fingers are lifted and lowered again by positive cam action. The schoolboy's trick of winding his strap into a compact reel, by inserting the plain end through the buckle and running it round and round the inside of the loop thus formed, is not too different in prin- ciple from the new device to suggest that boyhood experience may have furnished the necessary inspiration to the inventor. The inventor of this device claims that the creepage usually taking place when the film is wound upon the lower reel of a standard projector is overcome in this de- vice. The creepage has a tendency to scratch the delicate emulsion of the film, during projection and during rewinding. With this new device the film is taken from the motion picture projector and in- serted about two inches into the reversing reel. No fastening whatever is required, as the fingers hold the film down, thus keeping the film from creeping. The film is not wound in a round form, but is pulled from point to point, inside the fingers, thus winding the film in the form of a decagon. The film also runs over an automatic governor which keeps the film at a very light tension, this tension being maintained constant from start to finish. Each machine is equipped with special core reels. One-half of a reel is placed in the machine before winding and when ready to remove the other half is snapped on and the film is then pulled out, ready for immediate showing. Rethreading, in case of a break in the film, is said to be greatly simplified. — Scientific American. Theatre Problems (Continued from page 1131) that the Argus screen gives more light to seats in the area included between posi- tion "B" and the line of vision and from a similar limiting position on the other side of the screen. The seats not included in this area will receive somewhat less light, position "B" representing possibly the extreme comparison. It would appear that the Argus screen would give the best results in this theatre. There will be a greater difference in the light received by seats directly in front of the screen and those on the extreme front side position. The 100 per cent represents the maximum light received from the Argus fine beaded screen and is taken as a basis from which the other percentages are figured. It is assumed that there is no balcony in this theatre or nothing more than a very low one which is placed well in the rear of the house. Suit for $4,476 has been filed in the New York supreme court against the United Theatre Equipment Corporation by the Nicholas Power Company. New Cinephor Lenses Described In these days of keenest rivalry among moving picture theatres no detail can well be overlooked oy the discriminating owner or operator in the strife for pub- lic favor. And one of the first of such details to demand consideration is lens equipment. To regard the projection lens as a mere detail, however, is to minimize its import- ance. Of all the elements combining to make for successful entertainment of this sort, the projection lens is really basic, representing the underlying principle of the entire operation. Theatre location, capacity, ventilation, physical conveniences, popular films — all are important considerations. But with- out a lens there can be no pictures on the screen ; consequently, without a sat- isfactory lens there can be no satisfactory pictures and satisfactory pictures are the first essential of sustained popularity with the movie-going public. With the devel- opment of the business to a high-class, quality plane, progressive owners and operators have come almost universally to appreciate the truth of this, recognizing more than ever before the importance of their optical equipment. Feeling the resulting demand foi something distinctly better in this line, Scientific Bureau of Bausch & Lomb Optical Co., has given the problem a great deal of study for several years past. To have brought out a lens of increased diameter and illumination would have been a quick and comparatively simple matter. But illumination was only one of the things we were after; we were not content until we were able to produce a lens which combined all the elements of optically high-grade projection. The result of this research and experi- mental work are very apparent in the new cinephor lenses which -Bausch & Lomb believe unequalled by any others on the market in the four big lens requisites — definition, flatness of field, illumination and maximum contrast between black and white, due to their superior correction. Because of this correction, furthermore, these lenses can be quickly brought to a sharp, definite focus, which seems to be quite impossible with the average projec- tion lens. Every critical operator knows the im- portance of each of these characteristics, but the performance of Cinephor lenses must be seen to be appreciated. At var- ious stages of their development they have been tested in actual comparison with the lenses already on the market. Such tests have been conducted, not only in the dark room, but in outside theatres before impartial critics. These results have been attained by the co-ordination of formulae, material and workmanship. The lenses are unusually well corrected for spherical and chromatic aberration. The closest attention of ex- perts is given to the grinding and polish- ing, and each lens is subjected to a severe, individual test before it is permitted to leave our works. In fact, at every stage of manufacture, Cinephors are regarded in the factory as a work of precision optics. The mounting receives similar atten- tion. The lens consists of two combina- (Continued on page 1134) Ten Thousand Dollars Reward will be paid to any person who can prove that B. F. Porter did not sell and install Simplex Machines in the Capitol Theatre at 51st Street and Broadway, New York City. B. F. PORTER, 729 7th Ave., New York September 17, 1921 MODERN STUDIOS AND LABORATORIES 1133 Series I — Actual Size Diameter (Free Aperture) 1-23/32 in. (43.5 mm.) Series II — Actual Size Diameter (Free Aperture) 2-7/16 (62 mm.) Brilliant Illumination Remarkable Flatness of Field Crisp Definition Sharp Contrasts — the four essentials which every discrim- inating motion picture theatre owner or operator seeks to reproduce in his screen pictures are guaranteed by Bausch & Lomb CINEPHOR The New Projection Lens in a manner heretofore unequalled. These lenses supply the element which is abso- lutely necessary to really good picture shows — the best possible projection. They are absolutely uniform in quality selection and are offered in two series: Series I: Made in fifteen focal lengths, ranging from 4 to 8-inch. Unsurpassed for work under any ordinary theatre conditions. Series II: Made in ten focal lengths, from 5}i to 8-inch. Without an equal for work at long projection distances or with Mazda lamp outfits. Write for new descriptive booklet of unusual interest. Bausch & Lomb Optical Co. St. Paul Street, Rochester, N. Y. NEW YORK WASHINGTON CHICAGO SAN FRANCISCO LONDON Leading American Makers of Photographic Lenses, Microscopes, Projection Apparatus (Balopticons) , Ophthalmic Lenses and Instruments, Photo-Micrographic Apparatus, Range Finders and Gun Sights for Army and Navy, Searchlight Reflectors, Stero-Prism Binoculars, Magnifiers and other High-Grade Optical Products. 1134 EXHIBITORS TRADE REVIEW Volume 10- Number 16. BRIGHT IDEAS This Department Offers $5 for the best practical idea submitted. It may concern any part of the theatre. Ideas not deemed suitable for the award will be published unless otherwise requested. A Splendid Idea Thomas J. Cruise, Hebron, Neb., sends in the following which should be wel- come to all projectionists since it relieves them of excessive heat from the lamp house. The idea follows: "I have been reading the Bright Idea Here's One for You Exhibitors Trade Review: Received your check for $5.00 and wish to thank you for the same. I think the Bright Idea Dept. is a great benefit to projection and all operators should take an interest in it. Again thanking you for the prize, I am, Yours very truly, RICHARD CUMMINGS, 385 W. Main Street, Carlisle, Ky. ward more comfort and better working conditions for the projectionist. Ideas like this count. Dept., and thought I would send in an idea which is to lessen the direct heat from the lamphouse of a projector. "A is the lamphouse door. B is the tin, same size as the lamphouse door one side of which is covered with asbestos paper. The dots represent holes for bolts. O is the peephole in the door. Bolt the tin to the lamphouse door with bolts about 2 inches long so as to leave a distance of an inch or more between lamphouse door and tin. Asbestos side of tin should be toward the outside." This is an idea, we'll say that tends to- New Cinephor Lens (Continued from page 1132) tions in cells, mounted in a brass barrel. This barrel in turn is mounted in a spiral jacket with 2 1/4 inch flange thread, adapting it to machines having a flange on the front of the mechanism, such as the Nicholas Power, or furnished with a tube and dust collar to fit the lens clamp of machines like the Simplex. The entire mounting is so constructed as to insure durability and absence of lost motion. The lens cells and the spiral jacket are finished in a handsome black lacquer, while the barrel is heavily nickeled. Cinephor lenses are intended only for motion picture projection, being calcu- lated to meet the special requirements of that class of work. We make lenses also for lantern slides and the other forms of still projection. Two distinct series are offered, designed expressly for professional or theatre work. Both are marked by the same Cinephor standards, as already outlined, differing only in diameter and the focal lengths regularly supplied. They are regularly listed in a range of focal lengths sufficient to satisfy all ordinary projec- tion needs. The only diameter dimension of a pro- jectionjens, which is significant from the standpoint of illumination, is that of the free aperture. Any international dia- phrasrm or wide lens mount must reduce the illumination proportionately. Series 1 has an outside lens diameter of 2-1/22 in. (51.6 mm.) with a free aper- ture of 1-23/32 in. (43.5 mm.) which is the greatest diameter that will work through the aperture opening on machines having the focusing mount attached to the front of the head. It is listed in fifteen different focal lengths, ranging in 1/4 inch steps from 4 to 7 inches, inclusive, and in 1/2 inch steps to 8 inches. Series 11 has an outside lens diameter of 2-22/32 in. (69.3 mm.) with a free aperture of 2-7/16 in. (62 mm.) and is regularly listed in ten focal lengths, rang- ing in 1/4 inch steps from 5-3/4 to 7 inches and in 1/2 inch steps to 9 inches. They are offered in the longer focal lengths only, being particularly applicable and unequalled for work at long projec- tion distances, and should alwavs be used with machines equipped with Mazda lamps. OUR EQUIPMENT SERVICE Exhibitors Trade Review maintains a Service Department for Theatre Owners. It under- takes to advise exhibitors on all problems confronting them — from roof to cellar, from lobby to stage. Send Your Problems to Service Department EXHIBITORS TRADE REVIEW Stop ] Leaks Q :> s S E The ^AuTOMATfCKET System Stops Box Office Leaks & Losses 'Ask Us "About It •Automatic Ticket Selling &. Cash Register Co. its4- broadway new york Pi LENSES RO-JEX QUALITY Write for full information Projection Optics Co., Inc. Rochester, N. Y. EVERYBODY COMFORTABLE? Movie comfort is mostly eye com- fort. What pleases the audience is a soft, bright, white light, with no flicker, and no noise at the arc. That's what they get with Columbia Projector Carbons Write for details National Carbon Company Incorporated CLEVELAND, OHIO September 17, 1921 EXHIBITORS TRADE REVIEW 1135 THE INDUSTRY'S L1VEST MARKET-PLACE Theatres Wanted and For Sale — Construction News — Business Records — Situations Wanted —Help Wanted — New Firms — Equipment Exchange The rate for classified advertising in this section is 4 cents per word, payable in advance. Special rates for long time contracts upon application. NEW THEATRES NEW YORK CITY. — David V. Picker will build on Arthur Avenue, the Bronx. NEWARK, N. J.— Frank Brad is archi- tect for the Central Amusement Co.'s new house. PHILADELPHIA, PA. — Extensive al- terations planned for new Shubert. Ed Margolis, New York City, is architect. PROVIDENCE, R. I.— New house being planned here for Newport. PROVIDENCE, R. I. — Bijou Theatre will be completely reconstructed. NEW YORK CITY.— Greenwich Village to have new house erected by Fugazy & Rosette. WILLIMANTIC, CONN.— Ike Rosen, lo- cal tailor, will build new house. PHILADELPHIA, PA.— Jacob G. Wolf planning house for Sixth and Jackson. ROXBURY CROSSING, MASS. — New Criterion is equipping. PITTSBURGH, PA.-New house will be built at Murray Avenue and Darlington Road to cost $20,000. CINCINNATI, OHIO.— B. F. Keith plan- ning new house. GREENVILLE, ALA.— New house is be- ing equipped now. WASHINGTON, PA.-New William Penn will be erected. BOSTON, MASS. — Mowl & Rand are architects for new house for Gordon & Schoolman. NEW YORK CITY. — S. B. Steinmetz will build 2500-seat house at Webster Ave- nue and 169th Street. SOMERVILLE, N. J.— Somerset Amuse- ment Co. has plans for house. CHANGES BRADLEY, S. D.— Spencer & Walker of Vienna has leased the Electric Theatre. GARDEN CITY, MINN.— The Gem has been opened by J. E. McGinnis of Clark, S. D. WHEATON, MINN.— A. K. Evans of Appleton has purchased the Grand. MARIETTA, MINN.— The Amuzu has been purchased by H. A. Lyons. BEDFORD, IOWA.— The Clark recently was purchased by H. Stanley and T. T. Rally. SUPERIOR, WIS. — Napoleon LePage has leased the Rialto and will open the house early in September. GLENHAM, S. D.— A. L. Brown has purchased a half interest in the Grand. WAUBUN, MINN. — The Waubun has passed to Phil Kreidler. LESTERVILLE, S. D.— The Lesterville Movie has been opened by F. E. Kremer. FORT ATKINSON, WIS.— Work on the new theatre is well under way and the building is being rushed to completion. ARTESIAN, S. D.— The Idle Hour The- atre, which is operated by G. M. Bennett, has been closed for the summer. BELOIT, WIS. — The Elmo re-opened August 6th. VILLARD, MINN. — The Cozy will be opened early in September. JAVA, S. D.— The Java Movie, closed for the summer, will re-open this month. BUFFALO, N. Y.— Al Beckerich, of Olympic Theatre in Buffalo, has resigned his position, effective September 1. BUFFALO, N. Y.— Otto T. Schroeppel has accepted the management of the Circle. McKINNEY, TEX.— Brockman Bros, have again taken over the Queen Theatre and will operate the same. The theatre had been sold recently to K. D. Keating. PALESTINE, TEX.— The Best Theatre opened September 1. The house was taken over by the Southern Enterprises several months ago. SHERMAN, TEX.— The King, formerly owned by William Batsel, has been re- opened by H. 0. Jones, who recently pur- chased the theatre. WELCH, OKLA.— The Welch has been purchased by J. B. Grindle & Sons. NEWKIRK, OKLA.— The Palace has reopened, after having been dark for the past two months. MAGNOLIA, ARK.— Todd & Benson have leased the Majestic from Dale Dodson. WILSON, ARK.— The Hippodrome will . be remodeled and refurnished throughout. One thousand opera chairs with air cush- ions will be placed in the theatre. A new floor and roof will be added, making a change from airdome to theatre. MORRIS, OKLA.— M. L. Sternberg of Oklahoma City has purchased the Dream- land from W. A. Wilson. CANTON, TEX.— The Dreamland has been closed down permanently on account of poor business. HEALDTON, OKLA.— Fire destroyed the Airdome, owned and operated by Mrs. F. C. Thompson. No insurance was carried. ADA, OKLA.— T. E. Cook, formerly of Stillwater, has purchased the Liberty from Foster McSwain. LITTLE ROCK, ARK.— Ground was broken last week for the new American Legion Amphitheater, which is being erected under the auspices of the Legion. PINE BLUFF, ARK.— O. C. Hauber and Lloyd Lawson have sold their the- atres in Arkansas and entered the supply business at Pine Bluff. A. J. Luckachie purchased the Hauber Theatre at Cam- den. The Grand at Conway was sold to W. A. Nance. The name of the purchaser of the theatre at England could not be learned. HOUSTON, TEX.— D. C. Baker has opened his Heights Theatre. TALOGA, OKLA.— The Lyric Theatre has been reopened, after having been closed down for several weeks for repairs. TROUP, TEX.— The Park Theatre is being modernized and almost made new. Both interior and exterior have been over- hauled, repainted and renovated, with new asbestos curtain to guard against danger of fire. GIDDINGS, TEX.— Paul Weichert has purchased the Airdome from Merchant & Ball. NEW FIRMS NEW YORK.— P. T. B. Incorporated, M. L. and S. W. V. Taylor, New York City, and G. Denneen, Brooklyn, capitalized at $750; Nassau County Amusement Corpora- tion, Rockville, $150,000, Godfrey H. Hy- man, Dorothy and Louis Hyman, Rock- ville Center; Acosta Picture Co., Inc., $150,000, Morris A. Kashin, Isaac Garfun- kel, Solomon Adler, New York City; The People's Players, $6,000, Geoffrey C. Stein, Samuel M. Weller, Chismore H. Packard, New York; Tilford Cinema Corporation, $500, Walter F. Tilford, Thomas W. Switz- ler, W. B. Ihnen, New York; Scarsdale Theatre, Incorporated, $60,000, Stephen B. Fish, Scarsdale; Lamar Garmany, Stony Creek, Conn.; Edward L. Brown, New York City; Truart Film Corporation, $5,000, Joseph M. Edelson, Rose Fishbach, Dorothy E. Hubener, New York; Celina Realty Corporation, $20,000, Elias Bern- stein, Bernard and Lina Shapiro, Brooklyn. Fires ATOKA, OKLA.— The Washington was destroyed by fire last week. Homer Jones, son of the proprietor, was painfully but not seriously burned while trying to save his books and records. The cause of the fire is unknown. CHAIRS A quantity of very fine cushion chairs for sale. Apply at Plaza Theatre, 59th St. & Madison Ave., New York City 1136 EXHIBITORS TRADE REVIEW Volume 10- Number 16. Music for the Photoplay Conducted by NORMAN STUCKEY X V THE design of this department is to diffuse among musicians and exhibitors correct information on all important subjects pertaining to music for the film; to improve the quality of musical interpretation and to raise the stand- ard of music in motion picture theatres. Questions concerning music, suitable instrumentation, queries relating to organs and mechanical players, etc., should be addressed to Music Editor, Exhibitors Trade Review, 1587 Broadway. Fotoplayer and Strikes One of the chief problems with which an exhibitor has to contend is his music prob- lem, says J. A. Anderson of Anderson & Anderson, owners of the new State The- atre, Detroit, Minn., and to insure good music for the State, a new American Foto- player has been installed. "No orchestra which we could gather to- gether in a small town could give satis- faction equal to half of what we obtain from a Fotoplayer," said Mr. Anderson. "I have had sufficient trouble with musi- cians, but now my music problem has been solved." All details of the installation were en- trusted to Mr. Bohen and the State now boasts of one of the finest organs in the State, he declared. The Musician's Bookshelf In their library of Music and Musicians, of which A. Eaglefield Hull is general edi- tor, the Duttons have published a book on "The Spirit of French Music" by Pierre Lasserre. It is a survey of French music from the time of Louis XIV to the present time, an analysis and interpretation of phases of French musical development. There are two chapters on Wagner, one dealing with him as poet and the other as musician, in which Lasserre discusses his influence on French music. The remain- ing chapters are devoted to Gretry, Ra- meau, the modern Italians, and Meyerbeer. To Arrange Scores Edward Falck, conductor, has been ap- pointed chief of the department which ar- ranges the elaborate musical scores for the motion picture theatres under the direction of Hugo Riesenfeld. Mr. Falck was for many years assistant conductor of the Metropolitan Opera House orchestra and has had a wide experience at the Riesenfeld theatres. He has not only been connected with the theatres' ex- tensive music library but has devoted much time to hearing hundreds of singers who were ambitious to sing at the trio of mo- tion picture theatres, a position for which he was particularly adapted because of his experience as a vocal coach. Recently Mr. Falck conducted the orchestra during the long engagement of The Four Horsemen of the Apocalypse, the special photoplay for which Mr. Riesenfeld created the music setting. Announcement Next week this page will be en- tirely devoted to articles on organ playing, news of interest to organ- ists, organ music suitable for screen work as well as other important articles. — Ed. Musical Taste Improving? From Ralph Brigham, organist at the Capitol Theatre, St. Paul, we have received the following letter: "I can well verify the article "Musical Taste Improving" in the Trade Review of August 6. With the St. Paul audiences I have proven that Wagner is more appre- ciated than some -of the popular music. "I should advise all those who are aspir- ing to picture playing to take up the study of the organ diligently, learning to play Bach and other standard works. "If the jazz music is doomed, the fake organist is on the black list, so let's be legitimate." New Music Bureau The United Musical Bureau, with a de- partment for booking concert artists, oper- atic stars, organists, classic dancers and specialty singers, has been opened in New York. Brevities The American Organist for August contains many pertinent and valuable ar- ticles for theatre organists, as well as reviews of music suitable for screen work, describing what each piece is fitted for. The organ at the Rialto, Louisville, Ky., was specially designed by Henry Pilcher & Sons of Louisville, at a cost of $30,000. It is the largest instrument in the South and has one hundred stops and accessories, 1796 pipes and the latest im- proved electrical action. Special atten- tion was given to the acoustics of the house when the organ was installed. Carl Wiesman is organist. Dorothy Barber, well-known organist, has signed a contract to play at the Drury Lane Theatre in Detroit for the coming season. Miss Barber goes to Detroit from Cleveland, in which city she has been playing in some of the largest theatres. She is well known for her splendid work in California and New York. A Weil-Known Arranger The name of J. S. Zamecnik, arranger for Sam Fox Publishing Co., is well known to musicians through his many composi- tions and excellent arrangements. Mr. Zamecnik comes from Ohio where he was born and where, with the exception of the time he spent in study with Dr. Anton Dvorak, at the Prague Conservatory. Czecho-Slovakia, he received his musical education. Later, he was a member of the Pittsburgh Symphony Orchestra, under Victor Herbert. Since that time he has confined his entire efforts to editing, com- posing and arranging for the Sam Fox Publishing Co. His experience in the dramatic field has served him well. Through it he developed a knowledge of emotional values, which plays such an important role in motion picture music. A series of his concert numbers for orchestra and piano solos have become standard favorites with many orchestra leaders. These compositions are musicianly, in- teresting and do full justice to the re- quirements of better films. Of. Mr. Zam- ecnik's arrangements too much cannot be said; his reputation is universal in this re- spect. His manner of orchestrating is founded on a substantial base, always ar- tistic and effective; never too difficult or too easy. He is a master of tone color- ing. The blend of delicate shade, as well as sharp contrasts are always correct. In- dividuality always stands forth — you can always recognize a Zamecnik arrangement. Perhaps the most useful music is the Photo Play edition which contains a num- ber of agitatos, furiosos, dramatic ten- sions and other numbers suited for film use. The ideas are not simply pieced to- gether, but form a continual flow of dra- matic progression toward a climax. Mr. Zamecnik has received many re- quests for compositions of this kind and, therefore, to satisfy the persistent de- mand,, he has written a set of "Themes." They are beautiful and melodious, the kind that hold the interest and approval of the audience. The orchestrations are clever, being so arranged that each "Theme" can be played in many novel ways, always dif- ferent and interesting. In speaking of motion picture music, this composer's opera style and popular numbers must not be overlooked. They are excellent examples of light, attractive music. The vast amount of work accomplished by Mr. Zamecnik is truly astounding, but it is even more amazing to know that he writes under a half a dozen nom de plumes. THE EDITOR Of This Department Will Be Pleased to Advise Readers on Any Subject Pertaining to Music for the Photo-Play. No Charge — Glad to Serve You. For Better Music THE FOTOPLAYER THE AMERICAN PHOTO PLAYER CQ. NEW YORK CITY CHICAGO SAN FRANCISCO - 1600 Broadway 64 E. Jackson Blvd..; 109; Golden Gate Ave. ember 17, 1921 BETTER THEATRES AND EQUIPMENT 1137 Cti • ^meatre OrcktstrarO roan Jicjiires Increase The box office never fails to reflect the appeal of high- class, appropriate music. The Cremona Orchestra-Organ has proved this as almost no other theatre organ. A representative attendance "curve" before and after the installation of a Cremona Orchestra-Organ is shown. Note how attendance increased right in July, after the organ was installed. The Cremona is unsurpassed as a hand-played organ. In addition it provides appropriate, perfectly-toned orchestra numbers. A double roll system permits playing with any standard player roll or solo roll. A varied appropriate pro- gram is assured with or without an operator, and your musical overhead is minimum. Ask for literature (H^ecMcircjuett& Qiario Company, Chicago, U.XA. 1138 EXHIBITORS TRADE REVIEW Volume 10- Number 16. MODERN STUDIOS and Laboratories Three Labs. Have Giant Capacity New Eastman Plants Will Turn Out Eleven and Half Million Feet a Week solved such highly important problems as interior lighting and screen surfaces. Concerning the acquisition of the three new laboratories by Eastman Kodak Co., the Rochester Democrat and Chronicle says: Persistent rumors that the Eastman Kodak Company was preparing for a new departure in the motion picture branch of its industry have just been verified in a statement issued to the press. This step means the extension of the company's activities into, a field no less new and important than the developing and printing of motion picture film. For this purpose the company has pur- chased three of the very large trade print- ing and developing laboratories. One of these is an entirely new structure situated in Long Island City and has only been in operation some three or four months. It is known as the G. M. laboratory and has a capacity of three and one-half million feet of motion picture film per week. Another, the Paragon, is situated at Fort Lee, N. J., and has a capacity of one million feet per week. This laboratory has been in operation for a number of years. The third, the Sen-Jacq Laboratory, also situated at Fort Lee, N. J., is not quite completed. The building itself is erected and the installation of machinery is now progressing so rapidly that it will prob- ably be ready for operation during the present year. This Sen-Lacq Laboratory will be the most complete and up-to-date of its kind in the world and will have a capacity of seven million feet per week. The installa- tion of the machinery, under the direction of two experts fully qualified by long ex- perience for the work, will also have the further expert supervision of the East- man company with the vast technical knowledge and ample resources at its com- mand. This plant the company aims to make as nearly perfect as is humanly possible. The G. M. Laboratory is also equipped with the latest and most modern types of processing machines and with the Sen- Jacq, when completed, will be capable of turning out the very finest work, photo- graphically, in enormous quantities. As to the management of these new laboratories, the company states that those in operation are already in highly capable hands, and that while certain members of the Rochester organization, having prac- tical motion picture experience, may be sent to take charge of certain departments, plans have not sufficiently matured to give out definite information on this point at the present time. In regard to the probable effect of this new departure on the trade and the mo- tion picture industry in general, the com- pany states what is probably not generally known to the public — that motion picture producers do not, as a rule, do the develop- ing and printing of their own films. As a matter of fact, it is said from 60 per cent to 70 per cent of the entire studio output is developed in independent motion picture laboratories throughout the country. The entry of the Eastman company into this field will, therefore, be of vast in- terest to the producers of motion pictures themselves: It will insure, first of all, economy of operation, and, in the second place, be a guarantee of the best technical results obtainable. The Eastman company has behind it forty years of photographic experience ith a technical organization and facili- ties for photographic research unequaled in the world. All this will be at the serv- ice of the motion nicture producers whose outlay is so great that only the finest screen results can iustify it. The value of these technical and re- search facilities to the motion picture in- dustry consequently can not be overesti- mated. The research laboratory of the Eastman company has already a world- wide reputation. To the film research work of this laboratory since Mr. East- man's film discoveries made motion pic- tures possible the screen owes the present film perfection that makes possible the wide range and high quality of its pic- tures. The research laboratory of the companv has already entered the field of practical operation of motion picture theatres and NOW EQUIPPED TO PRINT NARROW GAUGE FILM The following has been received from Chicago : We have recently installed in our Chi- cago laboratory one of the finest reduction printing machines and are now equipped to handle any quantity of narrow gauge printing. By narrow gauge we refer to the safety standard non-inflammable film en- dorsed by the fire underwriters for use in projection machines without the use of a fire-proof booth. As you may get a number of inquiries from time to time as to where this film may be procured, we would appreciate your listing us among laboratories equipped to handle this sort of work. We can guarantee the same high quality work in the narrow gauge film that has made American "Ten-Point Prints" fa- mous for the past ten years. We would also appreciate a list of any users of narrow gauge film that you may have. Thanking you for any information you can give us, we are, Yours very truly, AMERICAN FILM COMPANY, INC., W. S. Hutchinson, Commercial Department. Reproduce Cyclone In New Selig-Rork Picture We have had rainstorms, blizzards, floods and earthquakes in motion pictures, but it remained for Bertram Bracken, director of the two-reel Selig-Rork Photo- plays being made for Educational release, to reproduce a cyclone realistically on the screen. J. Justice Harmer would call particular attention to the beautiful lighting effects in the Carni- val, directed by Harley Knoles. Sun-Light Arc Corporation 1600 Broadway, New York Sun-Light Arc Lamps can be purchased outright or rented by the day, week, month or year. Their light resembles and is equivalent to natural sunlight. EVANS' DEVELOPING and PRINTING has kept pace with the rapid strides towards photographic perfection. Now, more than ever, competition demands that you employ the best of service — EVANS' SERVICE of course. EVANS FILM MFG. CO., 416-24 West 216th St., New York City Telephone: Wadsworth 3443-3444 September 17, 1921 MODERN STUDIOS AND LABORATORIES 1139 Over eighty percent of motion pictures are tinted. Heretofore this has meant an extra operation in the laboratory but now Eastman Positive Film WITH TINTED BASE makes tinting unnecessary. And there is no advance in price over regular Eastman Positive Film.- $« ' It's a new Eastman product but the response from the trade has been general and immediate. Seven colors are now available — amber, blue, green, orange, pink, red and yellow. All Eastman Ftim, tinted or untinted, is identified by the words "Eastman" "Kodak" stencilled in the film margin. EASTMAN KODAK COMPANY ROCHESTER, N. Y. 1140 EXHIBITORS TRADE REVIEW Volume 10- Number 1 6 Cameraman's Department CONDUCTED BY PELL MITCHELL From Cinematographer to Actor Being a Treatise on Co-operation Between These Two Important Factors in the World of Pictures BY FRANK ELLIOTT, Prominent Actor and Vice-President and Western Representative of Sun-Light Arc I have had many difficult jobs committed to my charge during my life. In turn I have been a murderer and a forger and a broken-hearted lover and a comedian seek- ing to win the laughing suffrages of the most difficult audiences in the world. But I have never had such a difficult job as this, a job in which I have to endeavor to harmonize the totally opposite opinions of two strenuously different people. I have to reconcile the actor to the cme- matographer and the cinematographer to the actor. Now, up to the present moment the cam- era-man has been too apt to regard the actor purely in the light of a photographic subject, and he has taken very little inter- est in the actor's main principle of life, which is the drama. The actor has always been hampered by the traditions of his own make-up, and he has been, and he still is, utterly dependent on the camera-man's knowledge of color values. As to how much the camera-man has aided the actor in this region is very doubtful, especially in the choice of colors. One thing is quite certain, the camera- man has always been inclined to overlook the fact that the actor's make-up endan- gers his power of characterization, for the simple reason that grease paint covers up the lines of character and conveys a mask- like effect to the face, thus robbing it of all power of expression. Now, as the introducer of a new light of peculiarly actinic value, my attention has been drawn to the effect of various qualities of light, and so I am trying for some method by which I may bring the make-up values of the actor into harmoni- ous correspondence with the light values of the camera-man. This constitutes, or is a combination and expression of, the whole work and object of the cinematogra- pher, the actor and the light-man, which, I may add in passing, constitutes a very un- holy trinity. The cinematographer with his experi- ments in the use of silk, semi-foci and other methods stands as a link between the actor and the light-man. And an un- commonly difficult task he has, too. He has to harmonize dramatic values and the extraordinarily varying and important part that light plays in the whole cinema scheme. No light job, I can assure you. The cinematographer has attempted the harmonization of this unholy trinity and so far his efforts appear to be successful. But his work does not end here, for he must always remember that the play is after all the main thing, even on the film, as it is on the legitimate stage. He must never forget that, as far as possible, the soul of the actor must be depicted, as much as possible as his physical appear- ance. In other words, the camera-man must aid the actor, as well as he is able, to develop all the spiritual elements both within the actor and within the play. Another point that I would like to indi- cate is that it is not necessary for the di- rector to introduce microscopic and de- tailed studies of a man's make-up in order to convey a dramatic effect. In other words, too much attention, from the strict- ly artistic, and even I might say the com- mon-sense point of view, has been paid to what is technically known as the close-up. But we are learning differently now. It has been my good fortune during the last few weeks to work under a man who possesses the courage of his own con- victions, and who is not hampered by a superabundant accumulation of absurd theories and wornout conventions, but who has boldly rushed in where the very con- ventional angels of the past have even feared to tread. And there is no doubt in my mind that this man has not only suc- ceeded, but that he is the pioneer in a land which, in a very short time from now, will be crowded with eager and enthusiastic followers. "Yes," I fancy I can hear one of my intelligent readers exclaiming, "we all kno'w that the actor possesses mind as well as face — at least, we all hope that he does — but how is a camera-man to indicate this?" That is a practical question which can only be answered by the individual camera-man. Any camera-man who pos- sesses a mind and soul himself will not find it difficult to indicate the correspond- ing mind and soul of the actor. Deep always calls to deep, soul always is in sympathy with soul. Nor is the attitude of the actor toward the camera-man less complex than that of the latter toward himself. The art of acting is the art of suggestion, and the un- discovered ground of the cinema camera presents the greatest scope for the art of the actor that the world has ever known. I would have my actor readers remem- ber, and always to bear in mind, the great truth that the art of motion pictures is primarily the art of the camera, and al- though, naturally enough, the age-long aim of the earnest dramatic student is primarily psychological, yet that the mo- tion picture must begin and end in the camera. The drama may be the main motif, but on the film the camera is its only medium of expression. Now what, if I may ask, is the actor's main quarrel with the camera-man? Well, I think that the actor is too much inclined to blame the poor fellow for his practical or conventional limitations and for the necessarily small ground that is afforded him, the actor, for broadening out and developing. May I not suggest, may I not put forward my great plea for a medium- shot that shall take the place of the much overdone close-up, which came into being because it was in the early days consid- ered the best method of conveying dra- matic expression, and the only way in which the very small modicum of the gray matter obtained within the pretty head- piece of the ingenue could be conveyed to the observer in the auditorium? It must always be remembered that the genus actor, who has hitherto depended on his voice to put over the intensity of his emotions or the idea of the situation or of the character he is representing, is robbed by the screen of his chief weapon — often I fear "vox et preterea nihil." How often have we seen it that the cam- era-man, intent upon his beloved lighting effects, has sacrificed "punch" and dra- matic effects in order that he may empha- size all his wonderful semi-tones and mar- velous artistic effects. Now, this is where the actor asks for •the co-operation of the camera-man. Of one thing I am certain : All hope for the future, all success in the future lies in this great truth — harmony between the camera-man and the actor. When this is attained we shall be nearer the perfect pic- ture than we have ever been before. SHOOTING With Pell Mitchell Howell W. Dirmeyer, former Fox News representative at Auburn, N. Y., is now affiliated with Art Film Productions of Rochester, N. Y. This concern has opened a laboratory, and are specialists in in- dustrial and advertising films, art titles and animated cartoons. Mr. J. C. Sheri- dan, the originator of Clayart Productions, is also connected with this concern, and is turning out a combination of line drawing and animated clay work, providing a most unique and novel feature for magazines, news reels, etc. We wish the new con- cern much success. Louis Dansee is now located in Phila- delphia covering news for Kinograms. Louis promises to send us a story on his experiences with President Harding for an early issue. We will look forward to it with much interest and pleasure. E. W. Cochems, Santa Ana, Cali- fornia, is producing a series of Travelet- tes on the Southern California Missions and the Laguna Beach Artists' colony. One of these pictures ran at the Roosevelt Theatre in Chicago for a whole week and was applauded at every performance. Charles A. Roth, is summering on his 45-foot yawl, "Windward" in Motor Boat Lane, Detroit, Michigan. Mr. Roth ad- vises that he has just finished a reel of wild partridge, also the trout raising industry, showing the rainbow trout from spawning until it is caught in the streams. In the fall, he will produce, two pictures on the elk and beaver in their native haunts. ' Tracey Mathewson has gone from Kino- grams into feature stories for Urban's Kineto Reviews and Movie Chats. He has just left New York for the Southern States. What for, Trace? — not moonshine, we hope. (Continued on page 1142) September 17, 1921 in iiiiiim j-'.in: ■ 1 Hill iiiiiiiiimiiiiiiii:,; Tim EXHIBITORS TRADE REVIEW inn i mill 1141 1 1 II 1 ■. 1 1 1 1 1 1 1 1 1 1 : ' ' TUDIO, NEWS and FREELANCE CD 1 1 1 1 1 1 1 1 II 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 p i ITiTT 1 1 1 1 1 1 1 1 1 1 1 II 1 AMERAMAN'S DIRECTORY — CARL M. BRASHEAR 222 S. Cross St. LITTLE ROCK, ARK. Industrial and News Assignments in Arkansas Solicited. JULIAN BAEZ Consulado, I 22 HAVANA, CUBA Solicits Special Assignments anywhere on the Island of Cuba or West Indies. News, Scenics, Educational^. F. J. HISCOCK CODY, WYOMING Expert Cameraman. Accepts Assignments Anytime, Anywhere in Wyoming or Montana. GREAT SOUTHERN FILM CORP. 421-423 Fourth Ave. LOUISVILLE, KY. Complete Sudios — Laboratory Cameramen sent anywhere. RALPH A. WETTSTEIN Freelance Cameraman Toy Bldg. MILWAUKEE, WIS. ! JEROME A. ERICKSON Camera Club, 833 Market St. | SAN FRANCISCO I Aerial Photography. Mapmaking and Surveying, Exhi- I bilion Flying, Stunts and Stunting, Stills and Motion I Pictures of Cities and Estates. FEATURE FILM SERVICE 34 W. Church St. ROANOKE, VA. Production and Distribution. Two cameramen always ready to go. 1 CINEMATOGRAPMER 3SO WRIGLEY BLDG. PMONE DOUQLAS S8S3 INDUSTRIALS. EDUCATION A LS AND NEWS ASSIGNMENTS. FREE-LANCE CAMERAMEN I can use your scenic film. Get in touch with me at once. PAUL E. EAGLER 542 Chamber of Commerce Bldg. Los Angeles, Calif. ALBERT F. WAITE 38 STERLING PLACE BROOKLYN N. Y. LYMAN WHITLOCK P. O. Box 614 Phone 497 IHnslfogee, Okla. UNIVERSAL CAMERAS Shooting News and Freelance in Arkansas, Oklaboma and Texas RALPH L. BIDDY 1042 UDELL STREET INDIANAPOLIS INDIANA EXHIBITORS TRADE REVIEW 52 Complete Issues $2.00 Per Year HILSINGER Photographer for N. Y. State Departments. COHOES, N. Y. W. D. Teleg. Nine Years' Experience. Own Labora- tory and Lighting Equipment. Territory: Troy, Al- bany, Schenectady and Northern New York. E. R. TRABOLD Rembrandt Studios 20th and Farnam Streets OMAHA. NEBRASKA JOSEPH F. REED 18 Parmelee Ave. Tel., Liberty 6192 NEW HAVEN, CONN. Pathe Camera, Complete Lighting Equipment, Own Car, Laboratory. Go anywhere, anytime. EDWARD WASKOW 4 RUE D'AGUSSEAU PARIS, FRANCE Cable Address: Edwaskowde American Camera Service for Producers— Flashes and Stills for technical purposes, anywhere in Europe. AEROGRAF PHOTOS CO. Box 349 GREENSBURG, PA. Still and Motion Pictures— Commercial— Domestic— Aerial or Ground. Assignments anywhere. Curtis Machines. DADMUN CO. BOSTON, MASS. Productions Scientific and Educational Films. Studio and Full Equipment for productions ei any size always available. Men Furnished. J. WILLIAM HAZELTON Box 96 CHARLESTON, W. VA. Complete Lighting Equipment Industrial, Educational and News Films. lUiUiiiiiiuiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiii mm iiiiiiiimmiiiiiiiiiiiiimiiiiiiiimiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiimiim!imiiiii!'iiiiiiiii| sJillllimiri itiH I Jiii 1 1 iiu i jtiuuitlll ! Jtl 1 1 llfii iiuiiiAiUjjufiiiiilu i liiu iiuiujiiiil Jliu J iji>i 1 1 [ii u liii 1 1 ittn ii rtii I r sn 1 1 e i [i m f ri ii i [ [i ii 1 1 1 ri 1 1 ; til n ti < l lj i ij ii j r i [J 1 1 uil;e ; i til i ! n j j d i Glen Gano Again In an early issue we will publish a series of important articles by Glen Gano on his wonderful experiences with Panchromatic Film. Don't Miss Them, They're Great If not a subscriber, become one IMMEDIATELY F you are a live cameraman and able to handle news and special work you will find it to your advantage to use a space on this page to announce the fact. Letters from many of the boys who now use this ser- vice are to the effect that it has put many a good dollar in their pockets. If you will say the word, I will write you about the details of the moderate cost. Address : PELL MITCHELL Mgr. Cameraman's Department Snuiiimimmmiimimiimiiimiiiiimiiiiimii imiiiiiiiiiiiii miimiiimiimiimiii mini miniiiiiiiiiiiiiiimiimiimiiii iiiimiiimimmiiniimi;; ^iimiiiiiiiimiiniimiiimiimiiiiniiiiiinmimimnmiinimiimiim 1142 EXHIBITORS TRADE REVIEW Volume 10- Number 16. Shooting (Continued from page 1140) The European producers are after our cameramen. Jefferson Dickson, who has just finished Cosmopolitan's The Young Diana, starring Marion Davies, writes that he sailed on the Olympic, Sept. 3, for the other side to start on a fat contract for a European producer. Dickson has worked for such directors as Wes Ruggles, Alan Crosland, Francis Marion and Albert Ca- pellani. He has been everywhere, from Alaska to the Sahara, for scenics, and has had European experience with L. Mercan- ton and George Kesler. He has his own equipment. Bon voyage, Jeff. A U. S. C. Man Virgil E. Miller has just finished a picture with King Baggot at Universal, the working title being "The Gossamer Web" with Edith Roberts as star. He has begun work on "Storm Tossed," a melo- drama of the sea. Albert C. Smith has perfected a process for making close-ups from long-shots, where needed, and close-ups are not avail- able. He can also secure "soft-focus" ef- fects from a sharp negative, all being needed being a good positive print. Mr. Smith was formerly connected with Universal and Fox but is now located in his own laboratory at 8957 Dearborn Avenue, Detroit, Mich. H. J. Cowling has just completed a ten- day trip across the Grand Canyon — first time any party has ever made the return trip. More anon. D. R. Canady, Cleveland, Ohio, is now working at the Bradley studios on three features which he expects to finish by November 30. He is an expert aerial photographer. The enclosed photograph shows him in his J-N., 4-D plane, ready to take some stunting scenes. W. E. Macarton, who has been in the States for some months, with headquarters at New Orleans, is returning to the Canal Zone for the winter. Miss Martha McCarthy of the Nicholas Kessel Laboratories, returned last week from a four months' tour of Europe. The trip was the first real vacation Miss Mc- Carthy has had since her incumbency at the big Fort Lee plant. England, France, Belgium, Switzerland, Italy and Germany were visited. CAMERAS We buy, rent and sell motion picture and still cameras, lighting equipment, home projectors, etc. Write us your wants. Seidtn, 727 Seventh Avenue, N. Y. C. Sam Landers is photographing Clara Kimball Young in her latest feature now being made at the Garson Studio. Harry Thorpe has finished his first pic- ture with ZaZu Pitts under Director Mac- Dermott at the King Vidor Studio. J. R. Lockwood, under Director A. E. Gillstrom at the Astra Film Company, is shooting another comedy, featuring Jim- mie Adams. The Wilart Professional Camera Well Known Throughout the World as Best Fitted for Every Photographic Possibility WILL NOW BE SOLD DIRECT TO THE USER At the Net Price of $750 WILART INSTRUMENT COMPANY, INC. NEW ROCHELLE, N. Y. Look Around Try and Find Another Camera Page Admires Our Articles July 2, 1921. Dear Mr. Mitchell: I am pleased to see your depart- ment is picking up. I thought for a while there was interest lacking as the reading was quite dry, but these articles like you have in this last issue "Science in Motion Photogra- phy," are what appeal to the real cameraman as he is, if his mind is progressive, looking for the new things that are of a benefit to his hobby as well as like study. I fully realize that not all so-called camera- men are progressive. .There must be slackers in every profession, but they are in a class of their own and I heartily believe that if all camera- men could get together in some kind of international or National organization' with the purpose of re- search and development, by a cor- respondence plan to each and every member of the findings and discov- ery of others, in forms of written lectures, there would be greater strides of development in our pro- fession. This plan I have mentioned could be operated upon funds taken in as membership fees and donations to the building of an experimental lab- oratory at the headquarters of the organization, and as the R. P. S. of London do, exhibit their works and deliver lectures at specific times. All branches of the organization could partake of the lectures by hav- ing a written copy sent to them and given as a reading by one of the members. All branches of Cinematography could be taken into consideration and studied as the members cared to. There is considerable to be taken into consideration on this subject. How would it be to put it up to the majority or could we go over the possibilities ourselves until we find something that sounds enticing to the majority, and then put it up to them. We can all help one another, and as we can never know enough about our work I think that we should work together in this regard so until I hear from you I will look forward to more of these interesting articles like Glen Gano and W. H. Peck have written in the future issues. I remain, Very sincerely yours, (Signed) W. G. BECKER, Cinematographer, U. S. Air Service, Langley Field, Va. A K E L E Y This Label on your motion picture camera mean3 that the world's most re- liable motion pict- ure apparatus cor- poration and the most authoritative and trustworthy individual stand behind its quality *Bass Camera Company CHICAGO -U.S. A. NO. a D Bass Camera Company, 109 No. Dearborn St., Dept. 1. P.8. Get our catalogue No. 5 at Chicago, once. 111. tff, "The Camera of Superior tS Accomplishments" P REASON NO. 12 A Tripod Without Thumb Screws The "Akeley" patented tri- • pod is the lightest combined with rigidity yet devised — it weighs but 12 lbs. It is operated entirely with- out thumb screws and is the quickest in its set-up and ad- justments of a n y tripod made. Write for our catalogue. AKELEY CAMERA CO. Inc. 248 W. 49th St. New York City September 17, 1921 EXHIBITORS TRADE REVIEW 1143 Use This Index of Reviews in Connection with Release Guide Here is a list of pictures which have been reviewed in Exhibitors Trade Review during the past three months. The pictures are listed alphabetically with the date of issue and the page number of the review. File your copies of Exhibitors Trade Review and get a line on the pictures you have booked by looking them up in the review pages. Title Star Distributor issue "A Divorce of Convenience" (Owen Moore), Selznick July 2 "A Kiss in Time" (Wanda Hawley), Realart June 25 "After Your Own Heart" (Tom Mix), Fox Aug. 20 "Among Those Present" (Harold Lloyd), Pathe July 23 "An Unwilling Hero" (Will Rogers), Goldwyn July 23 "Appearances" (David Powell), Famous-Lasky July 16 "A Private Scandal" (May McAvoy), Realart June 25 "A Ridin' Romeo" (Tom Mix), Fox July 2 "At the End of the World" (Betty Compson), Paramount . Aug. 27 "A Voice in the Dark" (All Star), Goldwyn June 18 "A Wise Fool" (James Kirkwood), Famous June 11 "Beach of Dreams" (Edith Storey), Robertson-Cole May 14 "Beautiful Gambler, The" (Grace Darmond), Universal. .June 11 "Behind Masks" (Dorothy Dalton), Paramount July 16 "Beyond Price" (Pearl White), Wm. Fox May 28 "Big Game" (May Allison), Metro Aug. 20 "Big Town Idea" (Eileen Percy), Fox May 28 "Big Town Round-Up, The" (Tom Mix), Fox July 16 "Black Sheep" (Neal Hart). Pinnacle Prod ..June 4 "Blazing Trail, The" (Frank Mayo), Universal May 14 "Blue Fox, The" (Ann Little), Arrow June 4 "Bob Hampton of Placer" (James Kirkwood and Wesley Barry), First National May 14 "Boys Will Be Boys" (Will Rogers), Goldwyn May 28 "Broken Doll, The" (Monte Blue), Associated Producers . June 25 "Bronze Bell, The" (Courtenay Foote), Paramount July 16 "Bucking the Tiger" (Conway Tearle), Lewis J. Selznick. May 21 "Call of Youth, The" (Mary Glynne), Famous-Lasky ... .May 14 "Cappy Ricks" (Thomas Meighan), Paramount Sept. 3 "Carnival" (Matheson Lang), United Artists July 9 "Charge It" (Clara Kimball Young), Equity June 11 "Charming Deceiver, The" (Alice Calhoun). Vita graph ... July 9 "Cheated Love" (Carmel Myers). Universal June 4 "Children of the Night" (William Russell), Fox June 25 "Closed Doors" (Alice Calhoun), Vitagraph June 11 "Coincidence" (Robert Harron), Metro May 28 "Cold Steel" (J. P. McGowan), Robertson-Cole July 2 "Colorado Pluck" (William Russell), Fox May 14 "Conquering Power, The" (All Star), Metro Aug. 13 "Conquest of Canaan, The" (Thomas Meighan), Famous- Lasky July 23 "Crazy to Marry" (Fatty Arbuckle), Paramount Aug. 13 "Danger Ahead" (Mary Philbin), Universal Sept. 3 "Daughter of the Law. A" (Carmel Myers), Universal. . .Aug. 13 "Desperate Trails" (Harry Carey), Universal July 2 "Devotion" (Hazel Dawn), Associated Producers July 16 "Disraeli" (George Arliss), United Artists' Corp Sept. 3 "Don't Call Me Little Girl" (Mary Miles Minter), Real- art July 9 •'Don't Neglect Your Wife" (Mabel Julienne Scott). Goldwyn i Aug. 6 "Dream Street" (Carol Dempster), United Artists May 21 "Ever Since Eve" (Shirley Mason), Fox .Sept. 3 "Experience" (All-Star), Famous Players Aug. 20 "Face of the World" (Barbara Bedford), Hodkinson July 30 "False Women" (Sheldon Smith), Pandora Prod June 4 "Fighter, The" (Conway Tearle), Selznick Sept. 10 "Fighting Lover, The" (Frank Mayo), Universal.. June 18 "Fine Feathers" (Claire Whitney), Metro Aug. 13 "Foolish Matrons, The" (Hobart Bosworth), Associated Producers July 2 "Galloping Devil, The" (Franklyn Farnum), Canyon. .. .June 11 "Get Your Man" (Buck Jones), Fox June 25 "Gilded Lies" (Eugene O'Brien), Selznick May 28 "Girl's Decision, A" (Helen Gibson), Rainbow Film Co. .Sept. 10 "God's Country and the Law" (Gladys Leslie)', Arrow. . .July 2 "Golem, The" (Paul Wegener) July 9 "Golden Snare, The" (Lewis S. Stone and Wallace Berry), First National July 23 "Good Women" (Rosemary Theby), Robertson-Cole May 28 "Great Moment, The" (Gloria Swanson), Paramount. .. .Aug. 13 "Great Reward, The" National Exchanges, Inc June 4 "Greater Profit, The" (Edith Storey), Robertson-Cole ... Aug. 6 "Greater Than Love" (Louise Glaum), Associated Pro- ducers July 30 "Gypsy Blood" (Pola Negri), First National May 21 "Heart Line, The" (Leah Baird), Pathe June 11 "Heart of the North, The" (All Star), Harry Revier Sept. 10 "Heliotrope" (All Star), Cosmopolitan-Famous Players .. Nov. 27 "Her Sturdy Oak" (Wanda Hawley), Realart Aug. 27 "Hickville to Broadway" (All Star), Wm. Fox Sept. 10 "Highest Bidder, The" (Madge Kennedy), Goldwyn June 11 "His Great Sacrifice" (William Farnum), Fox May 7 "Home Stretch, The" (Douglas MacLean), Paramount. .. May 14 "Home Stuff" (Viola Dana), Metro June 25 "Home Talent" (Ben Turpin), Associated Producers June 25 "House That Jazz Built. The" (All Star), Realart Aug. 13 "Hurricane Hutch" (Pathe Serial) Aug. 13 "I Am Guilty" (Louise Glaum), Associated Producers. . . .May 7 "I Do" (Harold Llovd), Asso. Exhibitors-Pathe Aug. 20 "Idol of the North, The" (Dorothy Dalton), Paramount. .May 28 "If Women Only Knew" QRobertson-Cole) Aug. 20 "In the Heart of a Fool" (James Kirkwood), First Na- tional June 11 "Inner Chamber, The" (Alice Joyce). Vitagraph Aug. 6 "Is Life Worth Living" (Eugene O'Brien), Selznick Aug. 27 "It Can Be Done" (Earle Williams) June 18 "J' Accuse" (Severin Mars), Abel Gance May 28 "Journey's End, The" (Mabel Ballin), Hodkinson July 2 "Keeping Up with Lizzie" (Enid Bennett), Hodkinson .. .May 21 "Land of Hope, The" (Alice Brady), Realart Aug. 6 "Last Card, The" (May Allison), Metro June 25 "Last Door, The" (Eugene O'Brien), Selznick July 16 "Lavender and Old Lace" (Marguerite Snow), Pathe May 7 "Lessons in Love" (Constance Talmadge), First National. June 18 "Life's Darn Funny" (Violet Dana), Metro Aug. 6 Page 305 228 822 543 545 478 229 307 886 164 98 2076 100 481 2203 823 2201 479 42 2078 49 2077 2206 226 479 2136 2078 958 413 117 412 18 226 97 2203 306 2076 755 545 754 961 758 305 477 959 414 682 2136 959 822 605 49 1030 163 756 306 117 227 2207 1054 329 412 546 2205 757 49 681 605 2134 99 1054 2703 888 1029 97 2012 2079 229 225 756 754 2012 819 2205 819 99 683 886 165 220S 307 '2134 681 228 481 2015 161 684 Title Star Distributor Issue "Little Italy" (Alice Brady), Realart July 30 "Live and Let Live" (Harriet Hammond) , Robertson-Cole . June 4 "Live Wires" (Johnnie Walker), Fox July 9 "Lost Romance, The" (All Star), Paramount May 21 "Love's Penalty" (Hope Hampton), First National June 4 "Lovetime" (Shirley Mason), Fox July 23 "Lure of Egypt, The" (Claire Adams), Pathe May 7 "Luring Lips" (Edith Roberts), Universal July 30 "Magic Cup, The" (Constance Binney), Realart May 21 "Maid of the West" (Eileen Percy), Fox July 30 "Man of the Forest, The" (Robert McKim), Hodkinson .. May 28 "Man Tamer, The" (Gladys Walton), Universal June 4 "Man Trackers, The" (George Larkin), Universal July 23 "Man Who, The" (Bert Lytell), Metro July 30 "March Hare, The" (Bebe Daniels), Realart Aug. 20 "Midnight Bell, A" (Charles Ray), First National Aug. 2 0 "Money Maniac, The" (Ivo Dawson), Pathe July 30 "Moonlight and Honeysuckle" (Mary Miles Minter), Realart Aug. 27 "Mother Heart, The" (Shirley Mason), Fox June 18 "Mother o' Mine" (Lloyd Hughes), Associated Producers. June 25 "Mystery Road, Tfje" (David Powell), Famous-Lasky ... Aug. 6 "Nobody" (Jewel Carmen), First National Aug. 6 "Nobody's Kid" (Mae Marsh), Robertson-Cole June 18 "Now or Never" (Harold Lloyd), Associated Exhibitors .June 4 "Old Dad" (Mildred Harris), First National May 14 "Old Nest, The" (Mary Alden), Goldwyn : . . . .July 16 "One a Minute" (Douglas MacLean), Famous-Lasky .... June 18 "Opened Shutters" (All Star), Universal Sept. 10 "Over the Wire" (Alice Lake), Metro July 23 "Peck's Bad Boy" (Jackie Coogan), First National May 7 "Perjury" (William Farnum), Fox Sept. 3 "Pilgrims of the Night," Frothingham-Asso. Producers. .Aug. 20 "Play Square" (Ail-Star), Fox Sept. 3 "Princess Jones" (Alice Calhoun), Vitagraph July 23 "Quo Vadis" (All Star), George Kleine Sept. 10 "Reputation" (Priscilla Dean), Universal May 14 "Rider of the King Log, The" (Frank Sheridan) June 4 "Road to London, The" (Bryant Washburn), Associated Exhibitors June 11 "Room and Board" (Constance Binney), Realart Sept. 10 "Salvage" (Pauline Frederick), Robertson-Cole May 28 "Salvation Nell" (Pauline Starke), First National July 9 "Seven Years Bad Luck" (Max Linder), Robertson-Cole . May 21 "Scarab Ring, The" (Alice Joyce), Vitagraph June 4 "Scrambled Wives" (Marguerite Clark), First National . .May 28 "Scrap Iron" (Charles Ray), First National June 11 "Sham" (Ethel Clayton), Famous-Lasky May 28 "Shame" (Fox Special)- Aug. 13 "Sheltered Daughters" (Justine Johnston) June 4 "Short Skirts" (Gladys Walton), Universal July 16 "Sign on the Door, The" (Norma Talmadge), First National July 30 "Silver Car, The" (Earle Williams) June 18 "Singing River" (William Russell), Fox Sept. 10 "Snow Blind" (Russell Simpson), Goldwyn June 4 "Sowing the Wind" (Anita Stewart), First National ... .July 9 "Straight from the Shoulder" (Buck Jones), Fox July 2 "Such a Little Queen" (Constance Binney), Realart July 30 "The Blot" (All Star), F. B. Warren Corporation Aug. 27 "Ten Dollar Raise, The" (William V. Mong), Associated Producers May 28 "The Girl from Nowhere" (Elaine Hammerstein), Selz- nick Sept. 3 "The Hell Diggers" (Wallace Reid), Paramount Sept. 3 "The Kiss" (Carmel Myers), Universal July 16 "The Lamplighter" (Shirley Mason), Fox May 7 "The Match Breaker" (Viola Dana) Sept. 3 'The Struggle" (Franklyn Farnum), Canyon June 4 "The Wallop" (Harry Carey), Universal May 21 "There Are No Villains" (Viola Dana), Metro Sept. 3 "Three Musketeers, The" (Douglas Fairbanks), United Artists Sept. 10 "Three Sevens" (Antonio Moreno), Vitagraph Aug. 6 "Through the Back Door" (Mary Pickford), United Artists May 28 "Thunder Island" (Edith Roberts), Universal June 25 "Thunderclap" (Fox-Special) Aug. 13 "To a Finish" (Buck Jones), Fox Aug. 27 "Too Much Speed" (Wallace Reid). Famous-Lasky June IS "Too Wise Wives" (Claire Windsor). Famous-Lasky .... July 16 "Tradition" (Malcolm Strauss Production) July 30 "Traveling Salesman, The" (Fatty Arbuckle), Famous... May 7 "Trip to Paradise, A" (Bert Lytell), Metro Aug. 27 "Two Weeks with Pay" (Bebe Daniels), Realart June 11 "Uncharted Seas" (Alice Lake), Metro May 7 "Vanishing Maid," Arrow ' June 4 'Virgin Paradise, A" (Pearl White). Fox Aug. 20 "Wealth" (Ethel Clavton), Paramount July 9 "Wedding Bells" (Constance Talmadge), First National. Aug. 27 'Wet Gold" (Ralph Ince), Goldwyn Aug. 13 'What's Worth While" (Claire Windsor), Famous-Lasky. May 2S 'When Lights Are Low" (Sessue Hayakawa), Robertson- Cole '. July 23 "White and Unmarried" (Thomas Meighan), Famous. . .June 11 'Who Am I?" (Claire Anderson). Selznick Aug. 20 "Whv Girls Leave Home" (Anna Q. Nilsson), Harry Rapf Sept. 10 "Wife's Awakening, A" (All Star), Robertson-Cole Sept. 10 "Without Benefit of Clergy" (Virginia Brown Faire), Pathe July 2 'Wolves of the North" (Herbert Heyes and Eva Novak), Universal May 28 "Woman God Changed. The" (Seena Owen), Famous. . . .June 4 "Women Who Wait" (Marguerite Clayton), Playgoers ... July 23 "Yellow Arm, The" (Juanita Hansen), Pathe-Serial . . . . June IS Page 606 20 415 2133 17 544 2014 607 2133 604 2202 17 547 607 823 820 606 885 161 227 682 684 165 18 2079 478 162 1030 547 2013 958 821 957 544 1031 2077 21 101 1032 2208 414 2135 20 2204 101 2202 757 19 480 608 162 1032 19 413 308 608 887 2201 960 957 480 2014 961 49 2135 960 1031 683 2206 925 755 8S5 163 477 604 2013 888 98 2015 49 820 415 887 758 2204 546 100 821 1054 1029 308 2207 21 543 164 1144 EXHIBITORS TRADE REVIEW Volume 10- Number 16. GUIDE TO FEATURE RELEASES AMERICAN FILM CO., INC. (Distributed through Pathe) FLYING A SPECIALS Footage The Valley of Tomorrow (WiHiam Russell) . . 6,000* The Week-End (Margarita Fisher) 6,000* A Light Woman (Helen Jerome Eddy) . . 6,000* The Gamesters (Margarita Fisher and L. C. Shumway) : . 6,000* The Blue Moon (All Star Cast) 6,000* Their Mutual Child (Margarita Fisher and Nigel Barrie) 6,000* Sunset Jones (Charles Clary and Irene Rich) 5,000 Payment Guaranteed (Margarita Fisher and Capt. Cecil Van Auker) 5,000* ASSOCIATED PHOTOPLAYS, INC. SPENCER PRODUCTIONS The Wolverine (Helen Gibson) 4,921 CLIFF SMITH PRODUCTIONS Western Hearts (Art Staton and Josie Sedgwick) - 4,711 Crossing Trails (Pete Morrison) 4,539 ASSOCIATED PRODUCERS THOMAS H. INCE PROD. Homespun Folks (Lloyd Hughes-All Star) . . . 6,000* Lying Lips (House Peters-Florence Vidor) . . 6,000* .Mother o' Mine 6,004 Cup of Life 4,932 J. PARKER READ, JR., PROD. The Leopard Woman (Louise Glaum) 7,000* A Thousand to O'ne (Hobart Bosworth) 6,055* Love (Louise Glaum) 6,000* I Am Guilty (Louise Glaum) 6,312 Greater Than Love 6,000* ALLAN DWAN PROD. The Forbidden Thing (James Kirkwood — All Star) 6,000* A Perfect Crime (Monte Blue) 4,739 A Broken Doll 4,594 MAURICE TOURNEUR PROD. The Last of the Mohicans (Barbara Bedford) 6.O00* The Foolish Matrons..., 6,000* MACK SENNETT PROD. A Small Town Idol (Ben Turpin) 5,000 Home Talent 5,000* £.' L. FROTHINGHAM The Ten Dollar Raise 6,000* ASSOCIATED EXHIBITORS (Distributed through Pathe) The Riddle Woman (Geraldine Farrar) 6,000 The Devil (George Arliss) 6,000 What Women Will Do (Anna Q. Nilson) . . . 6,000 The Rider of the King Log (Special) 5,000 The Road to London (Bryant Washburn) . . 5,000 HAROLD LLOYD COMEDIES Among Those Present 3.000 Now or Never 3,000 ASSOCIATED PRODUCERS Devotion 5,000* PLAYGOERS PICTURES, INC. The Butterfly Girl 4,485 Women Who Wait 5,424 They Shall Pay 4,288 Home-Keeping Hearts 4,687 The Family Closet 5,557 Discontented Wives 4,590 FAMOUS PLAYERS-LASKY PARAMOUNT PICTURES Deception (Super Spec. Prod.) 7,799 Oh! Jo! (Dorothy Gish) 4,956 King, Queen, Joker (Sid Chaplin Spec.).... 5,016 Too Wise Wives (Lois Weber Prod.) 5,164 Sacred and Profane Love (Elsie Ferguson) . . 5,964 Sentimental Tommy (Super Spec. Prod.).... 7,575 The Traveling Salesman (Fatty Arbuckle) . . . 4,514 The Wild Goose (Cosmopolitan) 6,497 White and Unmarried 4,458 Appearances (Donald Crisp Prod.) 5,336 One a Minute (Douglas McLean) 4.510 The Bronze Bell (Thos. Ince Prod.) 5,507 Sham (Ethel Clayton) 4,888 The Woman God Changed (Seena Owen)... 6,306 A Wise Fool (Geo. H. Melford Prod.) 6,768 Too Much Speed (Wallace Reid) 4,629 Wealth (Ethel Clayton) 5,141 The Mystery Road (Paul Powell) 4.965 Life (Wm. A. Brady Prod.) 4,838 Behind Masks (Dorothy Dalton) 4,147 The Lost Romance (Wm. de Mille Prod.).. 6,443 The Princess of New York (Donald Crisp — British Prod.) 6.287 The Whistle (Wm. S. Hart) 5.359 Passing Thru (Douglas MacLean — Ince Prod.) ...» 4,594 The Conquest of Canaan (Thomas Meighan) . 7,015 Crazy to Marry (Roscoe Arbuckle) 4.693 The Hell Diggers (Wallace Reid) 4,277 The Great Moment (Gloria Swanson) 6,372 At the End of the World (Betty Compson) 5,729 Dangerous Lies (Paul Powell British Prod.). ???? The Golem (Special) 5,398 The Affairs of Anatol (All Star) 8,806 FIRST NATIONAL Footage The Passion Flower (Norma Talmadge) . . . . 6,75o The Oath (R. A. Walsh Special— Big Five).. 7,806 Jim the Penman (Lionel Barrymore) 6,100 The Girl in the Taxi (Mr. and Mrs. Carter de Haven) 5,420 Sowing the Wind (Anita Stewart — Big Five) 8,000* Lessons in Love (Constance Talmadge) 5,928 Bob Hampton of Placer (Marshall Neilan) . . 7,268 Gypsy Blood (Pola Negri) 5,921 Playthings of Destiny (Anita Stewart) 6,200 Courage (Sidney Franklin) . 6,244 The Sky Pilot (Catherine Curtis Prod.) 6,305 Scrap Iron (Charles Ray) 7,500* Peck's Bad Boy (Jackie Coogan) 5,000* Old Dad (Mildred Harris) 6,000* In the Heart of a Fool (Star Cast) 6,723 Golden Snare (James Oliver Curwood) .... 6,084 Stranger Than Fiction (Katherine Mac- Donald) 6,388 Salvation Nell (Pauline Starke) 5,000 The Child Thou Gavest Me (Stahl Prod.)... 6,000* The Sign on the Door (Norma Talmadge).. 6.000* A Midnight Bell (Charles Ray) 6,000* Nobody (Jewel Carmen) 6.396 Serenade (R. A. Walsh Production) 6,380 Wife Against Wife (Whitman Bennett Pro- duction) 5,864 One Arabian Night (Pola Negri) 7,850 The Playhouse (Buster Keaton) 2.000 Bits of Life (Marshall Neilan Special) .... 7,268 FOX FILM CORPORATION SPECIALS Skirts (Special Comedy) 5.000 Blind Wives (All Star Cast) 7,000* While New York Sleeps (All Star Cast) 7,000* If I Were King (William Farnum) 7,000* The White Moll (Pearl White) 7,000* Over the Hill 10,700 A Virg'n Paradise 9,000 -A Connecticut Yankee in King Arthur's Court 7,600 Thunderclap 6,700 Shame 8,200 Perjury 7,400 WILLIAM FARNUM SERIES The Scuttlers .\ 6,000* Drag Harlan 6,000* His Great Sacrifice 6,000 PEARL WHITE. SERIES The Mountain Woman 5,337* The Thief 6,000* The Tiger's Cub 6,000* Know Your Men 6.315 Beyond Price 5,000 TOM MIX SERIES The Road Demon 4,951 Prairie Trails 6,000* The Texan 6.000* The Untamed 6,000" Hands Off 5,158 A Ridin' Romeo (Tom Mix) 5,000 The Big Town Roundup 5,000 After Your Own Heart 5,000 DUSTIN FARNUM SERIES The Primal Law 5,000 BUCK JONES SERIES To a Finish 5,000 LOUISE LOVELY SERIES The Little Grey Mouse 6,000 Partners of Fate 5,000 While the Devil Laughs 5,000* WILLIAM RUSSELL SERIES The Challenge of the Law 5.000* The Iron Rider 5.000* The Man Who Dared 5,000* The Cheater Reformed 5,250 Bare Knuckles 5,000* Colorado Pluck 4.700 Children of the Night 5,011 Singing River 5,000 The Lady from Longacre 5,000 SHIRLEY MASON SERIES The Lamp Lighter 5.000* Wing Toy 4,585 The Flame of Youth 6,000* Girl of My Heart 6.000 Merely Mary Ann 6,000* The Mother Heart 5,000 Lovetime 5,000 Ever Since Eve . 5,000 GEORGE WALSH SERIES From Now On 5.0OO* The Plunger 5.000* Number 17 6,000* Dynamite Allen 5.000* 20TH CENTURY BRAND Beware of the Bride (Eileen Percy) 5,000* The Husband Hunter (Eileen Percy) 5,000* While the Devil Laughs (Louise Lovely)... 5.000* Partners of Fate (Louise Lovely) 5,000* Oliver Twist, Jr. (Harold Goodwin) 4,200* The Little Grey Mouse (Louise Lovely).... 5,000* Footage Hearts of Youth (Harold Goodwin) 5,000* Get Your Man (Buck Jones) 5,000 Big Town Ideas (Eileen Percy) 5,000* Straight from the Shoulder (Buck Jones) . . 6,00O* Maid of the West (Eileen Percy; 4,193 Live Wires (Johnnie Walker & Edna Murphy) 4,290 Play Square (Walker-Murphy) 5,000 Hickville to Broadway (Eileen Percy) . 5,000 What Love Will Do (Walker-Murphy) 5,000 Little Miss Hawkshaw (Eileen Percy) 5,000 GOLDWYN PICTURES North Wind's Malice (Rex Beach's) 6,725 Stop Thief (Tom Moore) 4,970 Help Yourself (Madge Kennedy) 4,359 Madame X (Pauline Frederick).. 6,475 Milestones 5,782 The Highest Bidder (Madge Kennedy) 4,960 Prisoners of Love 5,884 Guile of Women 4,496 Honest Hutch (Will Rogers) 5,349 The Branding Iron (All Star Cast) 6,569 His Own Law. 5,947 The Penalty (Lon Chaney) 6,730 Godless Men 6,367 The Great Lover 5,202 Just Out of College (Jack Pickford) 4,779 Roads of Destiny (Pauline Frederick) 4,955 The Concert (All Star Cast) 5,379 Bunty Pulls the Strings 6,255 Hold Your Horses (Tom Moore) 4,610 The Song of the Soul (Vivian Martin) 5,105 A Voice in the Dark 4,255 Earthbound 6,772 What Happened to Rosa (Mabel Normand) . . 4,148 Boys Will Be Boys (Will Rogers) 4,028 Don't Neglect Your Wife 5,574 A Tale of Two Worlds 5,649 A Voice in the Dark (Frank Llovd Prod.) . . . 4,255 The Cabinet of Dr. Caligari (Warner Krauss) 5,000* Snowblind (All Star) 5,000 An Unwilling Hero (Will Rogers) 5,000* Made in Heaven (Tom Moore) 4,684* Wet Gold (Williamson Prod.) 6.000* Head Over Heels (Mabel Normand) 5,000* Without Benefit of Clergy 6,000* The Old Nest (Mary Alden) 6,000* D. W. GRIFFITH, INC. Way Down East 12,000 W. W. HODKINSON CORP. (Distributing through Pathe) BENJ. B. HAMPTON The Westerner (All Star) 6,000* The Sagebrusher (All Star) 6.000* The Dwelling Place of Light (All Star) 6,568 The Spenders (All Star) 5,693 ZANE GREY PICTURES The U. P. Trail (All Star) 6,030 The Riders of the Dawn (All Star) 6,180 Desert Gold (All Star) 7,000* The Man of the Forest (All Star) 5,880 J. PARKER READ The Brute Master (Hobart Bosworth) 4,643 love Madness (Louise Glaum) 6,290 Sex (Louise Glaum) 6,208 DIETRICH BECK, INC. The Harvest Moon (Doris Kenyon) 5,480 ARTCO PRODUCTIONS Cvnthia-of-the-Minute (Leah Baird) 5,634 ROBERT BRUNTON The Cost of Opportunity (J. Warren Kerri- gan) 4,624 The House of Whispers (J. Warren Kerri- gan) 4,624 The Green Flame (J. Warren Kerrigan) .... 4,935 NATIONAL PRODUCTIONS The Kentucky Colonel (Joseph J. Dowling) . . 5,965 JOSEPH LEVERING His Temporary Wife (Rubye DeRemer) . . . . 5,329 DIAL FILM The Tiger's Coat (Myrtle Stedman) 4,430 King Spruce (Mitchell Lewis) 6,000* LEWIS TRACY The Silent Barrier (Sheldon Lewis) 5,760 IRVIN V. WILLAT PROD. Down Home (All Star) 6,335 Partners of the Tide (All Star) 6,150 Face of the World (Barbara Bedford) 5.800 J. L. FROTHINGHAM PROD. The Broken Gate (Bessie Barriscale) 6.300 The Breaking Point (Bessie Barriscale) 5.700 The Other Woman (All Star Cast) 5,800 HUGO BALLIN PROD. Pagan Love (Rockliffe Fellows and Mabel Ballin) 6.000* East Lynne (Mabel Ballin & Edward Earle) 6,634 The Journey's End (Mabel Ballin and Wynd- ham Standing) 8,000* ROCKETT FILM CORP. The Truant Husband (All Star) 5.000 Keeping Up with Lizzie (Enid Bennett) 6,000* RENCO FILM CORP. Lavender and Old Lace (Marguerite Snow).. 5,770 •Approximately. *Approximately. •Approximately. September 17, 1921 EXHIBITORS TRADE REVIEW 1145 GUIDE TO FEATURE RELEASES— Cont'd METRO PICTURES CORP. NAZIMOVA PROD. Footage The Heart of a Child 6,239 Madame Peacock 5,428 Billions 5,036 Camille ???? SCREEN CLASSICS, INC. (Specials) The Marriage of William Ashe (May Allison) 6,000* The Off-Shore Pirate (Viola Dana) 6,000* Passion Fruit (Doraldina) 6,000* The Greater Claim (Alice Lake) 6,000* Extravagance (May Allison) 6,000* Puppets of Fate (Viola Dana) 6,000 A Message from Mars (Bert Lytell) 6,198 Uncharted Seas (Alice Lake) 5,803 Coincidence (All Star) 5,500 The Last Card (May Allison) 6,000* Home Stuff (Viola Dana) 6,000* Fine Feathers (All Star) 6,000* The Man Who (Bert Lytell) 6,000* Over the Wire (Alice Lake) 6,000* Life's Darn Funny (Viola Dana) 6,000* Big Game (May Allison) 6,000* A Trip to Paradise (Bert Lytell) 6.0O0* The Match Breaker (Viola Dana) 6,000 MAURICE TOURNEUR PROD. The Great Redeemer (All Star Cast) 5,005 TAYLOR HOLMES PROD. Nothing But the Truth 6,000* The Very Idea 5,212 Nothing But Lies 4,882 C. E. SBURTLEFF PROD. Burning Daylight (All Star) 6,000* The Mutiny of the Elsimore (All Star Cast) 5,778 The Star Rover (Special Cast) 4,446* The Little Fool (Special Cast) 4,670 S. L. PRODUCTIONS Love, Honor and Obey (All Star Cast) 5,477 Without Limit (George D. Baker) 7,128 Garments of Truth (Gareth Hughes) 6,000* The Hunch (Gareth Hughes) 6,000* ROLAND WEST PROD. The Silver Lining (Jewel Carmen) 6,000* HOPE HAMPTON PROD. A Modern Salome (Hope Hampton) 6,000* NATIONAL EXCHANGES, INC. Welcome Children (Elsie Albert) 5 reels Shadows of the West (Hedda Nova) 5 reels The Lotus Blossom (Tully Marshall) 6 reels PATHE EXCHANGE, INC. Beggar in Purple (Edgar Lewis) 6,000* Her Unwilling Husband (Blanche Sweet) . . 5,000* The Devil to Pay (Robert Burton Prod.).. 6,000* Dice of Destiny (H. B. Warner) 6,000* The Empire of Diamonds 6,000* Rogues and Romance (George B. Seitz and June Caprice) 6,000* The Girl Montana (Blanche Sweet) 5,000* When We Were Twenty-One (H. B. Warner) 5,000* The Sage Hen (Edgar Lewis) 6,000* The Killer (Claire Adams) 6,000* Truant Husbands (Mahlon Hamilton) 5,019 Bars of Iron (Madge White) 5.O0O* The Lure of Egypt (Federal Prod.) 6.O00* The Heart Line (Leah Baird & Jerome Pat- rick) 6,000* Without Benefit of Clergy 5,635 The Money Maniac 5,000* PIONEER FILM CORP. Indiscretion (Florence Reed, Lionel Atwill, Gareth Hughes) 6.000* Oh! Mary Be Careful (Madge Kennedy) .. 6,000* The Crimson Cross (Vandyke Brsoks) 5,000* The Forgotten Woman (Pauline Starke) 6,000* A Millionaire for a Day (Arthur Guy Em- pey) 5,000* Beyond the Crossroad (Ora Carew) 6,000* In Society (Edith Roberts) 5,000* Wise Husbands (Gail Kane, J. Herbert Frank) 6.00O* The Leach (Claire Whitney) 6,000* His Brother's Keeper (Martha Mansfield, Rogers, Lytton, Gladden James) 6,000* The Barbarian (Monroe Salrsbury) 6,000* A Man There Was (Victor Seastrom) 6,000* REALART PICTURES SPECIAL FEATURES The Soul of Youth (W. D. Tavlor) 5,995 The Deep Purple (R. A. Walsh) 6,705 The Law of the Yukon (Chas. Miller) 5,614 The Luck of the Irish (Allan Dwan) 6,607 The Mystery of the Yellow Room (Emile Chautard) 6,345 The Furnace (W. D. Taylor) > 6.882 Soldiers of Fortune (Allan Dwan) 5,911 STAR PRODUCTIONS Footage The Snob (Wanda Hawley) 4,015 The Outside Woman (Wanda Hawley) .... 4,225 The House That Jazz Built (Wanda Hawley) 5,225 A Kiss in Time (Wanda Hawley) 4,351 Her Sturdy Oak (Wanda Hawley) 4,590 Oh Lady, Lady (Bebe Daniels) 4,212 She Couldn't Help It (Bebe Daniels) 4,423 Ducks and Drakes (Bebe Daniels) 4,876 Two Weeks With Pay (Bebe Daniels) 4,136 The March Hare (Bebe Daniels) 4,413 One Wild Week (Bebe Daniels) 4,253 - Something Different (Constance Binney) . . 4.840 The Magic Cup (Constance Binney) 4,587 Such a Little Queen (Constance Binney) .... 4,942 Out of the Chorus (Alice Bra'dy) 4,888 The Land of Hope (Alice Brady) 4,964 Little Italy (Alice Brady) 4,875 Blackbirds (Justine Johnstone) 4,979 The Plaything of Broadway (Justine John- stone) 5,360 Sheltered Daughters (Justine Johnstone) .... 4,895 A Heart to Let (Justine Johnstone) 5,249 A Private Scandal (May McAvoy) 4,363 Room and Board (Constance Binney) 5107 Her Winning Way (Mary Miles Minter) . . . . 4715 Everything For Sale (May McAvoy) 5091 R.-C. PICTURES PROD. Black Roses (Sessue Hayakawa) 5,600 Beach of Dreams 5,005 Cold Steel 5,645 If Women Only Knew 5,550 Nobody's Kid (Mae Marsh) 4,975 Good Women (Gasnier) 5,713 What's a Wife Worth (William Christv Cabanne) 5 600 See My Lawyer (Christie Comedy Drama) 6 035 Mistress of Shenstone (Pauline Frederick. 5.900 One Man in a Million (George Beban).... 6.000 Seven Years' Bad Luck (Max Linder).... 5,070 The First Born (Sessue Hayakawa) 6,000 The Little 'Fraid Lady (Mae Marsh) 5.600 Kismet (Otis Skinner) 9,730 "813" (Arsene Lupin Story) 6,100 The Wonder Man (George Carpentier) . . . . 6.190 The Greater Profit (Edith Storey) 4.213 Where Lights Are Low (Sessue Hayakawa) 5,810 Live and Let Live (Wm. Christy Cabanne) 5,900 Salvage (Pauline Frederick) 5,450 Shams of Society (Walsh Fielding Prod) . . 6.250 Wife's Awakening (A) (L. J. Gasnier) 6,000* LEWIS J. SELZNICK ENT. ELAINE HAMMERSTEIN STAR SERIES Poor Dear Margaret Kirby 5,000* The Miracle of Manhattan 4,174 The G:rl from Nowhere 5,000* Remorseless Love 4.180 Handcuffs or Kisses 5,883 EUGENE O'BRIEN STAR SERIES World's Apart 5,980 Gilded Lies 4,496 The Last Door 5.000* Is Life Worth Living 5,019 Clay Dollars ???? CONWAY TEARLE STAR SERIES Society Snobs 4,224 Bucking the Tiger 5,533 The Fighter 6.000* After Midnight ???? OWEN MOORE STAR SERIES The Chicken in the Case 5,261 A Divorce of Convenience 5,000* SPECIAL PRODUCTIONS The Highest Law (Ralph Ince) 5,500 The Road of Ambition (Conway Tearle) 5,000 The Sin That Was His (Wm. Faversham) . . . 5.600 Red Foam (Ralph Ince Special) 5.500 Who Am I? (All Star) 4.938 Conceit (All Star) 4,580 A Man's Home (All Star) 6,094 SELECT PICTURES S^eds of Vengeance (Bernard Dtiming1) 5,000* Tile Servant Question (William Collier) 5.000* Just Outside the Door (Edith Hallor) 5,000* REPUBLIC FEATURES The Great Shadow 6.000* Man's Plaything 3.000* ■ The Gift Supreme (Bernard Durning).... ???? Children of Destiny (Edith Hallor) ???? REVIVALS Ghosts of Yesterday (Norma Talmadge) . . 5.810 Poppy (Norma Talmadge) ???? Up the Road with Sallie (Constance Tal- madge) 4.692 Scandal (Constance Talmadge) ???? The Lone Wolf (Hazel Dawn and Bert Lytell) 5,158 UNITED ARTISTS CORP. The Mollycoddle (Douglas Fairbanks) 5,800 Suds (Marv Pickford) 5,000* The Love Flower (D. W. Griffith Prod.) 6.800 The Mark of Zorro (Douglas Fairbanks) 7,800 The Love Light (Marv Pickford) 7.800 The Nut (Douglas Fairbanks) 5,800 Footage Dream Street 9,400 Through the Back Door (Mary Pickford) 7,000* Carnival (Matheson Lang) 7,000* UNIVERSAL FILM MFG. CO. JEWEL FEATURES Under Crimson Skies (Elmo Lincoln) 6,000* The Breath of the Gods (Tsuru Aoki, Arthur Carew) , 6,000* Shipwrecked Among Cannibals 6,000* The Devil's Pass Key (All Star Cast) 7,000* O'nce to Every Woman (Dorothy Phillips) . . 6,000* Outside the Law (Priscilla Dean) 6,000* Reputation (Priscilla Dean) 6,500 Foolish Wives (Eric Von Stroheim) 12,000 No Woman Knows 7,000* UNIVERSAL FEATURES The Gilded Dream (Carmel Myers) 4,512 Fixed by George! (Lyons and Moran) 4,173 Honor Bound (Frank Mayo) 4,383 West Is West (Harry Carey) 5,000* Risky Business (Gladys Walton) 4,365 Beautifully Trimmed (Carmel Myers) 5,000* White Youth (Edith Roberts) 4,765 Two Kinds of Love (Special Cast) 4,592 Hearts Up (Harry Carey) 4.403 The Torrent (Eva Novak) 4,358 Tiger True (Frank Mayo) 5,000* A Shocking Night (Lyons-Moran) 5,000* The Mad Marriage (Carmel Myers) 4,531 The Fire Cat (Edith Roberts) 4,890 Colorado (Frank Mayo) 5.000* Rich Girl, Poor Girl (Gladys Walton) 5,000* Society Secrets (Eva Novak) 4.795 If Only Tim (Harry Carey) 5,000* All Dolled Up (Gladys Walton) 4,780 The Unknown Wife (Edith Roberts) 4,854 The Magnificent Brute (Frank Mayo) 4,606 The Smart Sex (Eva Novak) 4,800 The Freeze Out (Harry Carey) 4,336 The Dangerous Moment (Carmel Myers).... 5,000 Desperate Youth (Gladvs Walton) 4.405 The Wallop (Harry Carey) 4.539 Wolves of the North (Eva Novak) 5.000* The Big Adventure (Reeves Eason) 4.589 Cheated Love (Carmel Myers) 5.000* The Man Tamer (Gladys Walton) 4.516 The Beautiful Gambler (All Star) 5,000* Reputat-'on (Priscilla Dean) 7,158 The Blazing Trail (Frank Mayo) 5,000* The Fighting Lover (Frank Mayo) 4,040 Thunder Island (Edith Roberts) 4.279 Desperate Trails (Harry Carey) 4,890 The Kiss (Carmel Myers) 5,000* Short Skirts (Gladys Walton) 5,000* Man Trackers (All Star) 5.000* Luring Lips (Edith Roberts) 4.263 Danger Ahead (All Star) 5.000* A Daughter of the Law (Carmel Myers).... 5.000* Opened Shutters (Ed'th Roberts) 5.O00* The Shark Master (Frank Mayo) 5.000* Action (Hoot Gibson) 5.000* The Rowdy (Gladys Walton) 4.974 Moonlight Follies (Marie Prevost) 5,000* VITAGRAPH, INC. VITAGRAPH SUPER-FEATURES The Courage of Marge O'Doone 6.300 Trumpet Island (All Star Cast) 6,200 Dead Men Tell No Tales (Tom Terris Prod.) 6,200 Black Beauty (Tean Paige and All Star) . . . 6,900 The Heart of Maryland 6.700 The Son of Wallingford ???? ALICE JOYCE PROD. The Prey 5,640 The Vice of Fools 4.822 Cousin Kate 4,807 Her Lord and Master 5,765 The Scarab Ring 5.598 The Inner Chamber 5.951 CORRINE GRIFFITH PROD. The Whisper Market 4.800 The Broadway Bubble 5.000 It Isn't Being Done This Season 4.300 What's Your Reputation Worth 5.400 Moral Fibre 6.000 The Single Track ???? EARLE WILLIAMS PROD. The Romance Promoters 5.200 Diamonds Adrift 4.724 It Can Be Done 4.425 The Silver Car 5.803 Bring Him In 4.987 Lucky Carson ???? ANTONIO MORENO PROD. Three Sevens 5.000 The Secret of the Hills 4,900 ALICE CALHOUN PROD. Princess Jones 4.S00 The Charming Deceiver 4.600 Closed Doors 4.400 Peggy Puts It Over 4.900 The Matrimonial Web ???? RAINBOW ???? 'Approximately. 'Approximately. "Approximately. 1146 EXHIBITORS TRADE REVIEW Volume 10- Number 16. GUIDE TO SHORT SUBJECTS ASSOCIATED PRODUCERS, INC. MACK SENNETT COMEDIES Made in the Kitchen 2 reels ' She Sighed by the Seaside 2 reels Call a Cop 2 reels BEN TURPIN COMEDIES 2 reels Love's Outcast 2 reels EDUCATIONAL FILM CORP. OF AMERICA MERMAID COMEDIES The Simp 2 reels April Fool 2 reels High and Dry 2 reels Moonshine 2 reels Holy Smoke 2 reels Bang 2 redls The Greenhorn 2 reels Sunless Sunday 2 reels CHESTER COMEDIES You'll Be S'prised 2 reels Beat It 2 reels Ladies' Pets 2 reels Just in Time 2 reels Ready to Serve 2 reels Snooky's Wild Oats 2 reels Snooky's Blue Sunday 2 reels Snooky's Fresh Heir 2 reels TORCHY COMEDIES Torchy's Millions 2 reels Torchy Turns Cupid 2 reels Torchy's Double Triumph 2 reels Torchy Mixes In . 2 reels Torchy's Night Hood .''I 2 reels Torchy 's Big Lead , . 2 reels Crowing Torchy 2 reels Torchy's Promotion 2 reels CHRISTIE COMEDIES A Homespun Hero 2 reels Shuffle the Queens 2 reels Going thru the Rye 2 reels Mr. Fatima 2 reels Wedding Blues 2 reels Back from the Front 2 reels Dining Room, Kitchen and Sink 2 reels Movie Mad 2 reels Nobody's Wife 2 reels Hey Rube 2 reels Man versus Woman 2 reels Scrappily Married 2 reels The Reckless Sex 2 reels Red Hot Love 2 reels Short and Snappy 2 reels Sneakers 2 reels Let Me Explain 2 reels Southern Exposure 2 reels VANITY COMEDIES Take Your Time 1 reel Three Jokers 1 reel Rocking the Boat 1 reel Spooners 1 reel Ninety Days or Life 1 reel It's Your Move 1 reel Spiking the Spooks 1 reel GAYETY COMEDIES Dummy Love 1 reel Zero Love 1 reel Money Talks j 1 reel Sweet Revenge 1 reel A Handy Husband 1 reel Hero-Pro Tom .-. ,. 1 reel Standing Pat 1 reel Assault and Flattery 1 reel EDUCATIONAL SPECIALS The Race of the Age (Man O' War) 2 reels Art of Diving (Kellerman) 1 reel Babe Ruth — How He Knocks His Home Run 1 reel - Valley of Ten Thousand Smokes 1 reel Modern Centaurs 1 reel BRUCE SCENICS BEAUTIFUL Wanderlust „ 1 reel Solitude 1 reel The Castaway ' 1 reel By Schooner to Skagway 1 reel Tropical Nights 1 reel The Banana Special 1 reel The Explorers 1 reel The Isle of Desire 1 reel The Business of Camping 1 reel Voices of the Sea 1 reel The Will o' the Wisp f reel Water Trails 1 reel The Man Who Always Sat Down 1 reel The Merry Little Put Put 1 reel CHESTER OUTINGS Frozen Thunder 1 reel Iguazu the Exquisite 1 reel Getting a Polish 1 reel Swat the Landlord 1 reel There Is No Santa Claus 1 reel Rookeries and Squawkeries 1 reel Crowning King Blizzard 1 reel Frivolous Fijis } reel Lost a Yodel } ree Pahs and Papas J ree Paths of Glory J ree Something to Worry About 1 ree{ Putting Nature Next } reel The Worst Was True J ree Hitting the Hot Spots } ree} The Red Trail's End J reel . One Peek Was Plenty J reel Hitting the Hot Spots 1 reej Jogging Across Sawtooth 1 reel CHESTER SCREENICS Sea Planets — Apartments for Rent 1 reel Fine Feathers— They Forgot the Town 1 reel Out of the Past • J ree Then Company Came— Art Is Everything.. 1 reel No Hope for the Drys— Silver Silences 1 ree Sultans of the Sea— Getting a Toe Hold... 1 reel From Deer to Dam 1 reel Buzz-z-z 1 reel Philippine Futurity — An Angle in Idaho.. 1 reel New Wine in Old Bottles 1 ree Old Moose Trails 1 reel HUDSON'S BAY TRAVEL SERIES A Tale of the Fur North 1 reel Hides— And Go Seek . . . '. } ree It's a Great Life— If } ree An Eskimotion Picture 1 reel WORLD WANDERINGS In Dutch J reel South Sea Magic ' 1 reel MISCELLANEOUS Wilderness Friends } reel Golf— Slow Motion } reel Tj)ix;e 1 reel Kinograms ' (¥wo-a'-Week) 1 reel FAMOUS PLAYERS-LASKY PARAMOUNT-ARBUCKLE COMEDY The Bell Boy 2 ree]s The Butcher Boy J reels Moonshine % ree |s The Cook 2 ree s The Sheriff £ ree s A Desert Hero reeb The Garage . 2 reels PARAMOUNT-BURTON HOLMES TRAVEL PICTURES ; , All Aboard for Brindisi J reel Palma de Majorca 1 reel A Little Atlantic 1 fee Modern Aspects of Japan \ ree Along the Riviera 1 reel Alexandria * re , Biskea, the Beautiful J ree Present Day Prague 1 reel A Polynesian O'dessey 1 reel The Galata Bridge } ree Monte Carlo 1 ree Bazaars of Cairo J reel Country Life in Bohemia • J ree The City of Algiers \ ree In New Madrid } ree Liberated Jerusalem 1 reel Marseilles } ree| Spanish Children ree In the Rice Fields of Japan J ree The Road to the Pyramids ] reel Calling on the Sphinx 1 reel In Barcelona L reei In Shanghai and Macao 1 reel Spanish Holidays 1 reel Solomon's Temple } ree Yoledo and Segovia 1 ree Marvelous Manhattan J reel The Cruise to Vera Cruz J ree Boro-Bodor and the Bromo 1 reel Torrid Tampico 1 reel PARAMOUNT-BURLING AME ADVENTURE SCENICS Down the Strand in London 1 reel Winter Sports in St. Moritz ] reel • Kilawea Volcano in Eruption J reel The Jungfrau Railroad J reel . Wildest Wales 1 reel PARAMOUNT-DE HAVEN COMEDIES Kids is Kids 2 ree s Spirits 2 reels PARAMOUNT-MACK SENNETT COMEDIES Don't Weaken 2 ree Is It's a Boy 2 reels His Youthful Fancy 2 ree s My Goodness! 2 reels Movie Fans 2 ree s . Fickle Fancy 2 ree s A Fireside Brewer 2 reels Dabbling in Art. 2 reels Bungalow Troubles 2 ree s On a Summer's Day 2 reels The Unhappy Finish 2 ree s Officer Cupid 2 ree f Astray from the Steerage 2 reels Are Waitresses Safe 2 ree s An International Sneak 2 reels PARAMOUNT MAGAZINE Pictionary and Cartoons (weekly) 1 reel PARAMOUNT-POST NATURE PICTURES From a Piscatorial Angle 1 reel The Cloud 1 reel A Setting of Ages 1 reel Indian Summer 1 reel Victory Mountain 1 reel PARAMOUNT VANDENBERGH SERIES Wild Men of Africa 2 reels Jungle D&ncers 2 reels The Lion Killers 2 reels Slaying the Hippopotamus 2 reels The Land of the Pygmies 2 reels FIRST NATIONAL EXHIBITORS CHARLES CHAPLIN A Dog's Life 3 reels A Day's Pleasure 2 reels Shoulder Arms 2 reels Sunnyside 2 reels TOONERVILLE TROLLEY The Skipper's Narrow Escape 2 reels The Skipper's Treasure Garden 2 reels Meeting All Trains 2 reels HENRY LEHRMAN COMEDIES The Punch of the Irish 2 reels Twilight Baby i 3 reels The Kick in High Life 2 reels Wet and Warmer 2 reels FEDERATED FILM MONTE BANKS COMEDIES A Bedroom Scandal 2 reels A Rare Bird 2 reels His Naughty Night 2 reels Nearly Married 2 reels FORD EDUCATIONAL WEEKLY January 9 — A Fairyland 1 reel January 16 — The Message 1 reel January 23 — Democracy in Education 1 reel FOX FILM CORPORATION SUNSHINE COMEDIES The Big Secret 2 reels Verse and Worse 2 reels The Simp 2 reels His Fiery Beat . 2 reels Roaring Lions on Parade 2 reels His Unlucky Job 2 reels The Baby k 2 reels The Slicker 2 reels Pals and Petticoats 2 reels Pretty Lady 2 reels His Noisy Still 2 reels Hold Me Tight 2 reels An Elephant's Nightmare 2 reels Chase Me -. 2 reels Farmyard Follies 2 reels CLYDE COOK COMEDIES The Jockey 2 reels Kiss Me Ouick 2 reels The Huntsman 2 reels All Wrong 2 reels Don't Tickle 2 reels The Guide 2 reels The Sailor 2 reels The Toreador 2 reels AL. ST. JOHN SERIES Small Town Stuff 2 reels The Happy Pest 2 reels MUTT AND JEFF ANIMATED CARTOONS Flivvering 2 reels A Crazy Idea 1 reel Factory to Consumer 1 reel The Ventriloquist 1 reel Doctor Killjoy 1 reel Gum Shoe Work 1 reel The Lion Hunters 1 reel The Glue Factory 1 reel Cold Tea 1 reel The Hypnotist 1 reel The Papoose 1 reel On the Hip • • • 1 reel The Northwoods 1 reel Sherlock, Hawkeshaw &• Co 1 reel Darkest Africa 1 reel Not Wedded but a Wife 1 reel Crows and Scarecrows 1 reel Painters' Frolic 1 reel The Stampede 1 reel The Tong Sandwich 1 reel Shadowed 1 reel Turkish Bath 1 reel FOX NEWS— (Twice a Week) SERIALS Bride 13 15 Episodes Fantomas 20 Episodes September 17, 1921 EXHIBITORS TRADE REVIEW 1147 GUIDE TO SHORT SUBJECTS— Cont'd GOLDWYN PICTURES CAPITOL COMEDIES Fingers and Pockets 2 reels Love and Rollers '. 2 reels Hearts and Hammers 2 reels At It Again 2 reels Professional Ethics 2 reels When Martin Gits Here 2 reels Ged Ap, Napoleon 2 reels You'd Better Get It 2 reels Indigo Sunday 2 reels Why Worry 2 reels Nothing to Think About 2 reels Take It Easy 2 reels EDGAR COMEDIES Edgar Camps Out 2 reels Edgar the Explorer 2 reels Edgar's Country Cousin 2 reels Edgar's Feast Day 2 reels Get-Rich-Quick Edgar 2 reels Edgar's Little Saw 2 reels GOLDWYN-BRAY COMICS Lampoons — Happy Hooligan in "Apollo".. 1 reel Lampoons — Happy Hooligan in "Cupid's Ad- vice" '. 1 reel Lampoons — Happy Hooligan in "Happy Hoolidini" 1 reel Lampoons — Judge Rummy in "The Prize Dance" 1 reel Lampoons — Judge Rummy in "The Snappy Judgment" . 1 reel Lampoons — Happy Hooligan in "The Black- smith" 1 reel Lampoons — Happy Hooligan in "A Romance of '76" 1 reel Lampoons — Judge Rummy in "Why Change Your Husband?" .' 1 reel Lampoons — Happy Hooligan in "Doctor Jekyll and Mr. Zip" 1 reel Lampoons — Judge Rummy in "Bear Facts".. 1 reel Lampoons — Happy Hooligan in "Roll Your Own" 1 reel Lampoons — Judge Rummy in "Yes, Dear".. 1 reel Lampoons — Happy Hooligan in "Oil" .... 1 reel Lampoons — Judge Rummy in "Too Much Pep" 1 reel GOLDWYN-BRAY PICTOGRAPHS Tree-Top Concert Singers 1 reel The Island of the Mist 1 reel Through the Earth 1 reel What Is Your Body Worth? 1 reel A Paradise for Birds 1 reel Venice of the Orient 1 reel Action of the Human Heart 1 reel The Riveter 1 reel The Human Voice 1 reel Seein' Things on the Orinoco 1 reel Gypsy Scientists 1 reel Unshod Soldiers of the King 1 reel No Reg'lar Bird 1 reel Chemical Inspiration 1 reel Safe Combination 1 reel The City That Never Sleeps 1 reel INDEPENDENT FILMS ASSN. MAX ROBERTS COMEDIES Why Change Your Mother-in-Law ? ????? Shimmy Isle ????? Absence Without Leave ????? METRO PICTURES CORP. BUSTER KEATON COMEDIES Convict 13 2 reels One Week 2 reels The Scare Crow 2 reels Neighbors 2 reels The Haunted House 2 reels Hard Luck 2 reels The High Sign 2 reels The Goat 2 reels PATHE EXCHANGE, INC. PATHE NEWS— Wednesdays and Saturdays TOPICS OF THE DAY— Weekly Week of July 24 At the Last Minute (Sky Ranger No. 13)... 2 reels A Nest of Knaves (Yellow Arm No. 6) . . . . 2 reels No Stop-Over (Snub Pollard) 1 reel The American Badger (Bill & Bob) 1 reel The Flirt (Harold Lloyd Reissue) 1 reel Week of July 31 Liquid Fire (Sky Ranger No. 14) 2 reels In the Dead of Night (Yellow Arm No. 7). . 2 reels What a Whopper (Snub Pollard) 1 reel All Aboard (Harold Lloyd Reissue) 2/3 reel The Country Mouse & City Mouse (Cartoon) 1 reel Week of Aug. 7 The Last Raid (Sky Ranger No. 15) 2 reels Smuggled Aboard (Yellow Arm No. 8) .... 2 reels Teaching the Teacher (Pollard) » 1 reel The Tip (Harold Lloyd Reissue) 1 reel The Cat and the Canary (Cartoon) 2/3 reel . Week of Aug. 14 The Black Ace (Edgar Jones) 2 reels Spot Cash (Pollard) 1 reel Rainbow Island (Harold Lloyd Reissue) . . 1 reel The Fox and the Crow (Cartoon) 2/3 reel Week of Aug. 21 The Water Peril (Yellow Arm No. 10) 2 reels The Secret of Butte Ridge (Tom Santchi) . 2 reels The Mountain Lion (Bob & Bill) 1 reel Name the Day (Pollard) 1 reel Move On (Harold Lloyd Reissue) 1 reel Donkey in the Lion's Skin (Cartoon) .. .2/3 reel Week of Aug. 28 Fawns of Power (Yellow Arm No. 11) .... 2 reels The Mayor of Misery (Edgar Jones) 2 reels Stop Kidding (Eddie Boland) 1 reel By the Sad Sea Waves (Harold Lloyd Re- issue) 1 reel Mice at War (Cartoon) 2/3 reel Week of Sept. 4 The Price of a Throne (Yellow Arm No. 12) 2 reels The Wolver (Tom Santechi) . . .' 2 reels The Jail Bird (Snub Pollard). 1 reel Over the Fence (Harold Lloyd Reissue) ... 1 reel Week of Sept. 11 Behind the Curtain (Yellow Arm No. 13).. 2 reels My Lady o' the Pines (Holman Day) .... 2 reels On Their Way (Eddie Boland) 1 reel The Fashionable Fox (Cartoon) 2/3 reel Pinched (Harold Lloyd Reissue) 1 reel Week of Sept. 18 The False Goddess (Yellow Arm No. 14) . . 2 reels Mother o' Dreams. (Tom Santschi). ... 2 reels The Civet Cat (Bill & Bob) 1 reel The Hermit and the Bear (Cartoon) ....2/3 reel Late Lodgers (Snub Pollard) 1 reel Bashful (Harold Lloyd Reissue) ........ 1 reel Week of Sept. 25 The Miracle (Yellow Arm No. 15) 2 reels The Secret Cipher (Hurrican Hutch No. 1) . 3 reels The Chink (Eddie Boland) 1 reel The Hare and the Tortoise (Cartoon) ...2/3 reel Netting the Leopard (Hunting) 1 reel Rough Seas (Gaylord Lloyd) 1 reel Week of Oct. 2 The Cycle Bullet (Hurricane Hutch No. 2) 2 reels Lorraine of the Timberlands (Tom Santschi) 2 reels Gone to the Country (Snub Pollard) 1 reel The Lucky Number (Gaylord Lloyd) .... 1 reel The Wolf and the Crane (Cartoon) 2/3 reel PIONEER FILM CORP. THE FACTS AND FOLLIES SERIES Babies in Bearskin 1 reel Call Me Daddy 1 reel Down Beside the Seaside 1 reel Knockout Maggie 1 reel Professor Was Right 1 reel Running Romeos 1 reel Two's Company . . . .' 1 reel Young Ideas 1 reel Luke McLuke's Film-osophy, each yi reel THE SONNY SERIES, each 2 reels SERIAL The Hope Diamond Mystery 15 Episodes The Mystery Mind 15 Episodes LEWIS J. SELZNICK ENTERPRISES HERBERT KAUFMAN MASTERPIECES PRIZMA COLOR PICTURES WILLIAM J. FLYNN SERIES (Detective Series) 2 reels CHAPLIN CLASSICS SELZNICK NEWS SERIALS The Whirlwind 15 Episodes The Branded Four 15 Episodes UNIVERSAL FILM MFG. CO. CENTURY COMEDIES Dandy Lions 2 reels Playmates 2 reels A Dollar's Worth (Harry Sweet) 2 reels For Sale 2 reels Pals (Brownie) 2 reels Custard's Last Stand (Zip Monty and Flor- ence Lee) 2 reels Wood Simps 2 reels Society Dogs 2 reels The Smart Alec (Harold Sweet) 2 reels Third Class Mail (Charles Dorety and Peggy Montgomery) 2 reels Stealing Home (Harry Sweet) 2 reels The Whizbug 2 reels Alfalfa Love 2 reels In Again (Harry Sweet) 2 reels The Clean-Up (Peggy Jean X Chas. Dorety) 2 reels Golfing (Brownie &. Peggy Jean) 2 reels Hold Your Breath (Charles Dorety) 2 reels Brownie's Little Venus 2 reels High Life (Harry Sweet) 2 reels Week Off (A) (Charles Dorety) 2 reels Brownie's Baby Doll 2 reels JEWEL COMEDIES TED RIDER SERIES (Leonard Chapman) The Girl and the Law (No. 2) 2 reels Big Stakes (No. 3) 2 reels When the Devil Laughed (No. 4) 2 reels The Forest Runners (No. 5; 2 reels The Timber Wolf (No. 6) 2 reels Roman Romeos (Lyons-Morgan) 2 reels A Monkey Movie Star 2 reels Robinson's Trousseau (Lee Moran) 2 reels SERIALS The Flaming Disk 18 Episodes The Vanishing Dagger 18 Episodes The Dragon's Net 15 Episodes King of the Circus (Eddie Polo) .... 18 Episodes The Diamond Queen (Eileen Sedgwick) 18 Episodes The White Horsemen 18 Episodes Do or Die (Eddie Polo) 18 Episodes Terror Trail 18 Episodes Winners of the West (Art Acord) ... 18 Episodes STAR COMEDIES The Truck Horse Bandit 1 reel Zulu Love (Eddie Barry) 1 reel A Cheese Romance (Billy Fletcher) 1 reel Rubbing It In (Billy Fletcher) 1 reel Hearts and Flour (Dorothy Wolbert) .... 1 reel Uneasy Money (Robert Anderson) 1 reel Meet My Husband (Billy Fletcher) I reel Rubes and Boobs (Fletcher) 1 reel An Awful Bull (Billy Fletcher) 1 reel The Skylark 1 reel While New York Snores (Billy Fletcher).. 1 reel The Champ (Billy Fletcher) 1 reel A Thousand a Week 1 reel Look Pleasant Please 1 reel Hubby Keeps House 1 reel Whose Little Baby Are You? 1 reel UNIVERSAL SERIES Cyclone Smith's Vow (Eddie Polo) 2 reels WESTERN AND RAILROAD DRAMAS Fighting Blood (Jack Perrin) 2 reels The Wild, Wild West (Hoot Gibson) 2 reels Stand Up and Fight (Jack Perrin) 2 reels The Heart of Arizona (Eileen Sedgwick... 2 reels Bandits Beware (Hoot Gibson) 2 reels The Girl in the Saddle 2 reels The Movie Trail . .. . . .._ 2 reels The Shadow of Suspicion (Eileen Sedg- wick) 2 reels The Man Who Woke Up (Hoot Gibson) ... 2 reels . Beating the Game 2 reels The Valley of Rogues (Jack Perrin) 2 reels The Danger Man (Jack Perrin) 2 reels Range Rivals (W. K. Wilson & Magna Lane) 2 reels Both Barrels (Jack Perrin) 2 reels The Rim of the Desert (Jack Perrin) .... 2 reels Roaring Waters (George Larkin and Jo- sephine Hill) 2 reels The Cow Puncher's Comeback (Art Acord) 2 reels The Call of the Blood (Art Acord) 2 reels The Fight Within (George Larkin and Josephine Hill) 2 reels Raiders of the North (George Larkin and Josephine Hill) 2 reels FEATURES The Rage of Paris (Miss DuPont) .. 5,000 approx. INTERNATIONAL NEWS Issued Every Monday and Thursday VITAGRAPH BIG V SPECIAL COMEDIES A Parsel Post Husband 2 reels Fists and Fodder 2 reels Footprints 2 reels He Laughs Last 2 reels Springtime 2 reels The Laundry 2 reels LARRY SEMON COMEDIES School Days 2 reels Solid Concrete 2 reels The Fly Cop 2 reels The Grocery Clerk 2 reels The Stage Hand 2 reels The Suitor : ; : 2 reels The Sportsman 2 reels The Hick 2 reels The Rent Collector 2 reels The Bakery 2 reels The Fall Guy 2 reels The Bell Hop 2 reels JIM AUBREY COMEDIES The Nuisance 2 reels The Mvsterious Stranger 2 reels The Blizzard 2 reels The Tourist 2 reels The Riot ^ 2 reels The Applicant 2 reels SERIALS Hidden Dangers (Joe Ryan, Jean Paige) 15 Episodes The Veiled Mystery (Antonio Moreno) 15 Episodes The Silent Avenger (William Duncan) 15 Episodes The Purple Raiders (Joe Ryan and Elinor Field) 15 Episodes Fighting Fate (William Duncan and Edith Johnson) 15 Episodes 1148 EXHIBITORS TRADE REVIEW Volume 10- Number 16. INDEPENDENT FEATURES APEX FILM CO. Footage Out of the Dust (E. K. Lincoln) 6,000* ARROW FILM CORP. A Woman's Man 5,000* A Night of the Pines 5,000* Bachelor Apartments 5,000* Before the White Man 6,000* Bitter Fruit 5,000* The Desert Scorpion 6,000* The Golden Trail 5,000* Love's Protege 5,000* Wolves of the Street 6,000* Penny Philanthropist (Peggy O'Neil and Ralph Morgan) 5,000* Chamber Mystery (Clair Whitney and Earl Metcalf) 5,000* Circumstantial Evidence (Glenn White) 5,000* Wall Street Mystery (Glenn White) 5,000* Unseen Witness (Glenn White) 5,000* Trail of the Cigarette (Glenn White) 5,000* Bromley Case (Glenn White) 5,000* Sacred Ruby (Glenn White) 5,000* House of Mystery (Glenn White) 5,000* Triple Clue (Glenn White) 5,000* A Man from Nowhere (Jack Hoxie) 5,000* The Way Women Love (Ruby De Remer) . . 5,000* Luxury (Ruby De Remer) 6,000* The Deceiver (Carol Holloway and Jean Her- sholt) 5,000* The Tame Cat (All Star) 5,000* The Man Who Trifled (All Star) 5,000* Daughter of the Don (All Star) 5,000* God's Country and the Law (Gladys Leslie) ASHER PRODUCTIONS Below the Deadline 5,000* AYCIE PICTURES CORP. False Women 5,000 Under Western Skies 5,000 AYWON FILM CORP. Evolution of Man 5,000* The Man of Courage 5,000* When Dr. Quackeral Did Hide 5,000* The Woman Above Reproach 5,000* The Lure of the Orient 6,000* On the High Card 5,000 COMMONWEALTH PICTURES CORP. The Hidden Li^ht 5,000 GEORGE H. DAVIS The. Heart of the North (Roy Stewart) 5,600 EQUITY PICTURES CORP. Whispering Devils (Conway Tearle) 6,000 Midchannel (Clara Kimball Young) 6,000 Hush (Clara Kimball Young) 6,000 ZIEGFELD CINEMA CORP. The Black Panther's Cub (Florence Reed) . 5,800 EXPORT AND IMPORT Kazan 6,464 The Mask 6,400 FEDERATED FILM EXCHANGE Bonnie May (Bessie Love) 5,000 Nobody's Girl (Billie Rhodes) 5,000* The Midlander (Bessie Love) 5,000 Hearts and Masks (All Star Cast) 5,200 Good Bad Wife (All Star Cast) 5,000* The Servant in the House (All Star) 5,000 Penny of Top Hill Trail (Bessie Love) 5,000* Dangerous Toys (All Star) 7,000* FIDELITY PICTURES CORP. The Married Virgin (Vera Sisson) 6,000* Frivolous Wives (Kathleen Kirkman) .... 6,000 Love's Flame (Thomas J. Carrigan) 5,000* The Fighting Kentuckians 5,000* THE FILM MARKET, INC. The Supreme Passion 6,000 The Ne'er-Do-Well 7,000 The House Without Children 7,000 The Spoilers 9,000 GAUMONT Husbands and Wives (Vivian Martin) .... 5,300 Temporary Wife 5,400 Fall of a Saint (Josephine Earle) 5,300 Out of the Darkness (Gertrude McCoy) .... 5,900 Infatuation of Youth 5,400 The Edge of Youth 5,500 Branded (Josephine Earle) 5.200 The Thinker 5,100 In the Clutches of the Hindoo (Serial) 10 Episodes GRAPHIC FILM CORP. Mother Eternal 6,700 HERMAN J. GARFIELD The Parish Priest ... 5,000* 'Approximately. NATIONAL EXCHANGES, INC. Footage Welcome Children 5,000 Shadows of the West (Hedda Nova) 5,000* The Lotus Blossom (Lady Ysen-mei) 6,000* JANS PICTURES, INC. Madonnas and Men (Super Feature) 6,200 JOAN FILM SALES CORP. She Played and Paid (Fanny Ward) 5,000 Annabel Lee (All Star Cast) 5,000 McGOVERN, ELMER J. The Untamed Woman 5,000* PACIFIC FILM COMPANY The Fatal 30 (Fritzi Ridgeway) 5,000* The Call from the Wild (Frankie Lee and Highland Laddie) 5,000* PINNACLE PRODUCTIONS, INC. Hell's Oasis (Neal Hart) 4,954 Skyfire (Neal Hart) 4,570 Danger Valley (Neal Hart) 5,077 God's Gold (Neal Hart) 4,479 PRODUCERS SECURITY CORP. When Dawn Came 5,900 Diane of Star Hollow 6,000* ROMAYNE SUPERFILM CO. The Toreador (Bull Fight) 3.6O0 Illusions (All Star Drama) 5,000* Happiness 5,000* TRI-STAR PICTURES CO. Fruits of Passion (Alice Mann & Donald Hall) 5,000 Water Lily (Alice Mann & Donald Hall) . . 5,000 Dazzling Miss Davidson (Marjorie Rambeau) 5,000 How a Woman Loves (M rjorie Rambeau).. 5,000 She Paid (Marjorie Rambeau) 5,000 Mrs. Belfame (Nance O'Neil) 5,000 WESTART PICTURES AL HART SERIES The Cowboy Ace 5,000* Cotton and Cattle 5,000* Flowing Gold 5,000* Rustlers of the Night 5,000* Out of the Clouds 5,000* The Trail to Red Dog 5,000* The Range Pirate 5,000* * Approximately. SHORT SUBJECTS ADVENTURES OF T. S. S. CORP. Adventure of Tarzan (Elmo Lincoln) 15 Episodes ALLIED DISTRIBUTING CORP. Alt & Howell Comedies 12-2 reels Pure and Simple 2 reels Liquorish Lips 2 reels ARROW FILM CORP. TEX DETECTIVE SERIES ARROW-HANK MANN COMEDIES One every other week 2 reels BLAZED TRAIL PRODUCTIONS One every other week 2 reels ARROW-NORTHWOOD DRAMAS Looking Up Jim 2 reels In the River 2 reels Three and a Girl 2 reels Raiders of the North 2 reels A Knight of the Pines 2 reels The Man of Brawn 2 reels The Strangers 2 reels Breed of the North '. 2 reels A Fight for a Soul 2 reels Beloved Brute 2 reels Quicksands 2 reels Border River 2 reels SPOTLIGHT COMEDIES Champion by Chance 2 reels Soap Bubbles 2 reels Her Husband's Flat 2 reels His Wife Jimmy 2 reels ARDATH XLNT COMEDIES Wild Women and Tame Men 2 reels The Village Grocer 2 reels Homer Joins the Force 2 reels SERIALS Thunderbolt Jack (Jack Hoxie) 15 Episodes AYCIE PICTURES CORP. SUCCESS SERIES— 15 Westerns ... (each) 2 reels AYWON FILM CORP. HARRY CAREY — 15 Westerns (each) 2 reels JOY COMEDIES — 6 (each) 2 reels FRANKLIN FARNUM— 12 Westerns 2 reels HELEN HOLMES— 22 Railroad Dramas... 2 reels MARY PICKFORD REVIVALS 2 reels C. B. C. FILM SALES STAR RANCH WESTERNS (Bi-Monthly) 2 reels SCREEN SNAPSHOTS (Bi-Monthly) 1 reel CELEBRATED PLAYERS GUMP (One Reel Each) CELEBRATED COMEDIES (One Reel Each) DOMINANT PICTURES, INC. WESTERN STAR DRAMAS (Two Reels) FEDERATED FILM EXCHANGE MONTY BANKS COMEDIES Nearly Married 2 reels Kidnapper's Revenge 2 reels A Bedroom Scandal V 2 reels Where Is My Wife? 2 reels His First Honeymoon 2 reels Bride and Gloom 2 reels In and Out 2 reels His Dizzy Day 2 reels HALLROOM BOY COMEDIES False Roomers 2 reels Their Dizzy Finish 2 reels Circus Heroes 2 reels FORD WEEKLY SERIAL Miracles of the Jungle 15 Episodes FILM MARKET, INC. Jimmy Callahan 12-2 reels GAUMONT COMPANY NEWS (every Tuesday) GRAPHIC (every Friday) SERIALS In the Clutches of the Hindoo (19,089 feet) 10 Episodes HERALD PRODUCTIONS, INC. MACK SWAIN COMEDIES Moonlight Knight 2 reels Full of Spirit 2 reels See America First 2 reels HORIZON PICTURES, INC. Norma Talmadge Reissues (fourteen) each 2 reels PINNACLE COMEDIES Razzin' the Jazz 2 reels Why Change Your Mother-in-law... 2 reels Nation's Dream 2 reels Shimmy Isle 2 reels KINETO CO. OF AMERICA (Released through National Exchange) Kineto Review (The Living Book of Knowl- edge). (See issue of May 28 for First Series). SECOND SERIES Was Darwin Right? 1 reel Bonnie Scotland 1 reel Birds of Crags and Marshes 1 reel Village Life in Switzerland 1 reel Peculiar Pets 1 reel Combating the Elements 1 reel Dexterity and Mimicry of Insects 1 reel Primitive Life in Tennessee 1 reel Bear Hunting in California 1 reel Paris the Beautiful 1 reel A Naturalist's Paradise 1 reel Morocco the Mysterious 1 reel Let's See the Animals 1 reel CHARLES URBAN'S MOVIE CHATS (Released through State Rights Exchange) Wonders of the World (2 serials) First Series from No. 1 to No. 26.. (each) 1 reel Second Series from No. 27 to No. 52. (each) 1 reel LEVY, HARRY, ENTERPRISES ELECTRICITY— ITS DEVELOPMENT NATIONAL EXCHANGES, INC. The Great Reward (Burston Serial).. 5 Episodes KING COLE COMEDIES (Bobby Burns) RAINBOW COMEDIES (Edna Shipman and John Junior) KINETO REVIEWS (Chas. Urban) One Reel, issued weekly. PACIFIC FILM COMPANY WHITE CAP COMEDIES Featuring George Ovey (Once-a-week) .... 1 reel NEWSPAPER STORIES Featuring Irene Hunt (Two-a-month) .... 2 reels VERNON DENT COMEDIES One-a-week 1 reel JACOB WILK Lee Kid Comedies (2 reels each) REELCRAFT PICTURES BILLY FRANEY COMEDIES (One Reel Each) MATTY ROUBERT (Romance of Youth) ROYAL COMEDIES (Two Reels Each) BUD AND HIS BUDDIES (One Reel Each) PARAGON COMEDIES (One Reel Each) ALT & HOWELL COMEDIES Marked Women (each) 2 reels REELCRAFT SCENICS (One Reel Each) ALADDIN COMEDIES (One Reel Each) MIRTH COMEDIES (Two Reels Each) 0 9< mil EXHIBITORS Vol. 10-- ; No. 17 Price 25ets. ADOLPH ZUKOR_> PRESENTS yfergiiSon 'FOOTLIGHTS'' %RitaWeiman Directed by John. SRobertson. Photoplay by Josephine Lovett WITHOUT A FLAW In plot, in drama, in love-inter- est, in heart-interest, in superb acting, in settings, in gowns, "Footlights" is 100% perfect— the finest story-picture in Miss Ferguson's career. It is a box office money magnet of vast pulling power. d (paramount Cpicture Y CORPORATION I'ji PnMiahed Weekly at 1517 Broadway, New York Olty, by Exhibitors Ttadb Rbthow, |»o. Subscription, $2.00 a Tear. Entered as second-class matter, December 1, 1916, at tie port office at New York, N. Y., under the Act of March 3, 1879. NO WONDER EXHIBITORS ARE CROWDING INTO PIONEER EXCHANGES AND ARE BOOKING PIONEER FEATURES The Pioneer Seal is the Crest of Service and Satisfaction ! FIPpCE REED, AWDSE KEHNEDX EDITH ROBERTS, ORA G4R.EW, GAIL KANE, PAULINE STARKE, CLAIRE WHITHEf VIOLET AtERSEREAli GUY WH, RUSSELL SIMPSON, V/WDYKE BRpOKS /MDOIHERS 15, OOO (tioepenoeflT PRODUCT FROM (rtoepffioerff EXCHANGES FOR Mioepefioem* EXHIBITORS" THE SLOGAN OF THE PAY ! • • MADGE KENNEDY ^MlHUntm I N GEORGE WESTON 'S Vllto?1'^^ FA MOUS PLAY igBnmmmmB0gtf$^^ oh.mary be careful' ORA CAREW IN THE LLOYD CARLETON PRODUCTION 'BEYOND THE CROSSROADS' VlOHjmill! EDITH ROBERTS "IN SOCIETY" VANDYKE BROOKS IN THE FANARK SPECIAL THE CRIMSON CROSS" FLORENCE REED LIONEL ATWILL - GARETH HUGHES IN "INDIS CRET ION" PAUL IN E S TARRE IN THE S3\RGENT PRODUCTION 'THE FORbOTTEN WOMAN* GUY EMPEY IN HIS OWN PRODUCTION "A MILLIONAIRE FOR A DAY' CLAIRE WHITNEY IN 'A SPECIAL PRODUCTION THE LEECH' S PIONEER. FILM CORPORATION A. E. LE FCOURT, Pres. Z8 EXCHANGES /N THE USA. 35! The Laboratory Adjustment DIFFICULTIES between the Allied Film Laboratories Association and the Eastman Kodak Company, which seemed so acute a few weeks ago, have been adjusted. Out of the situation which was created is spelled a lesson in organization, clear-headed leadership and the efficacy of "getting together." A month or so ago the Allied Film Laboratories Association was practically unknown. Today it is a factor in the industry— a factor in the adjustment of difficulties within the laboratory branch and a vital factor in the advancement of the highly technical art of printing and developing of releases which is the food upon which the theatres of the country feed. The exhibitor, producer and distributor will each derive benefit through this organization. It will come in the form of price adjust- ment, standardized product and uniform business methods. A few men in the vanguard led the independent laboratories to a suc- cessful settlement of their difficulties and welded them into an organi- zation. It is always the few leaders who stick— and the M.P.T.O. A. is an- other evidence of it— and think clearly and act quickly, often sacrifi- cing their own business in doing so, who build organizations. The officials of the Eastman Kodak Company who opened the way to adjustment, and who have promised the fullest cooperation to the new oganization deserve no small praise for their part in bringing about the happy solution which is a boon to the entire industry. 1150 EXHIBITORS TRADE REVIEW Volume 10. Number 17, Allied Laboratories Win Their Fight; Difficulties with Eastman SettJed THE fight for independence waged for several months by the Allied Film Laboratories As- sociation culminated on Thursday of this week, in a satisfactory adjustment of their diffi- culties with the Eastman Kodak Company. The impetus which carried the independent laboratories on to a successful settlement was re- ceived at the Minneapolis Convention of the Mo- tion Picture Theatre Owners of America, when a resolution indorsing the stand of the laboratories was adopted. Under the terms of the settlement, which means the saving of thousands of dollars which a long drawn out controversy would have entailed, the Eastman Kodak Company will not operate the three great laboratories in the East which it ac- quired a month ago. Furthermore the Eastman Company does not intend to re-enter the labora- tory field so long as the business of American manufacturers is not threatened. Equally important is the announcement by Eastman Kodak Company that producers will be able, in regular releases, to obtain processed films on American stock at three and a quarter cents a foot. Coming at a time when economic adjust- ments are being made in many industries this announcement gains added importance. The Eastman announcement was followed by a statement from the Allied Film Laboratories Association in which that new and rapidly grow- ing organization declares a harmonious under- standing with American raw film stock manufac- turers has been reached under which better com- mercial conditions will prevail in the laboratory branch and in the industry generally. The laboratory men found both Mr. Eastman and Mr. Brulatour anxious to aid in the up-build- ing of the laboratory business. The possibility of the German chemical trust invading not only the American raw stock market but the laboratory business in this country was viewed by the labora- tory men and Mr. Eastman as a grave menace which might, within a short time, wrest control of its own destinies from the hands of the Ameri- can motion picture industry. Conferences Were Held Negotiations looking toward an adjustment of the controversy ■which arose over the entrance of Eastman Kodak into the labo- ratory field were started three weeks ago in New York City. H. J. Yates of Republic Laboratory, and Major Tom Evans of the Evans Laboratories, in New York whose indefatigable efforts have resulted in the adjustment of the situation were present at the first conferences and later other members of the Allied Laboratories Association were called in. Jules E. Brulatour, the Eastman raw stock distributor, met the laboratory men and offered them every agency at his command to bring about an adjustment. Last week the conferences were transferred to Rochester where the laboratory men met Mr. Eastman and found him ready to co-operate to the fullest extent. On Wednesday night all matters in dispute had been cleared up and the announcements on Thursday were re- ceived with considerable satisfaction in the trade. It is believed the settlement will have far-reaching effects. Besides settling the laboratory crisis Eastman Kokak Company and the Allied Laboratory Association will give the entire industry the benefit of a close co-operation that will result in the betterment of the all important business of printing and developing of releases. Eastman Kodak Statement Rochester, N. Y., September 14, 1921 Owing to the statement of the Allied Film Laboratories, Inc., that it is their intention to use only American-made film, the menace from the German-made films has become so lessened that we have decided not to operate our own laboratories. It was un- willingly that we entered this field in the photographic industry and we have no intention of re-entering it so long as the business of American film manufacturers is not threatened with extinc- tion by the importation of foreign, and particularly of German- made, film. In view of the recently reduced price of raw film it is appar- ent that the producers will be able, on regular releases, to obtain processed films on American stock at three and a quarter cents a foot. In making our reduction it was the ultimate consumer whom we had in mind. EASTMAN KODAK COMPANY. Allied Laboratories Statement When shown the statement issued by Mr. Eastman the fol- lowing announcement was made by the Allied Film Laboratories Association, Inc., which now has headquarters at 220 West 42nd. Street, New York City: "As we stated last week a committee from the Allied Film Laboratories Association, Inc., has been in conference over a period of several weeks with Mr. George Eastman and Mr. Jules E. Brulatour. These meetings have produced definite and highly pleasing results whereby the entire motion picture industry will benefit. "Our Committee was received with the utmost courtesy by Mr. Eastman and Mr. Brulatour and the difficulties with which the laboratory situation has been fraught for several months past were carefully analyzed and considered, and we found on the part of both Mr. Eastman and Mr. Brulatour an earnest desire not to do our business an injury, but on the contrary to help us create better business conditions that would reflect bene- ficially upon the whole industry by raising the standards of motion picture film manufacture, and the processes of print- ing and developing. "With the active co-operation of the Eastman Kodak Company we are proceeding upon the basis that the American motion picture industry must be preserved for America and Americans, and that in maintaining the supremacy of our industry's position of today, the motion picture industry of the world will be bene- fitted. "In purchasing three of the large laboratories in the East, Mr. Eastman had in mind no interference with the Independent Laboratories, which we have built and developed, but rather he foresaw conditions, which, if permitted to go on would jeopardize the industry in this country. We are aware that if the Independ- ent Laboratories and American manufacturers of raw film stock do not eliminate these conditions the resulting confusion will present an opportunity for the German dye trust, through its raw film manufacturing subsidiary, to invade this country, not only with its raw stock but with laboratories and, within a short time, drive us out of business. We conceive it to be our duty, as does the Eastman Kodak Company conceive it to be its duty, to protect this business, which has prospered and grown through the investment of American dollars for the development of American industry. "We were pleased to find that the Eastman Kodak Company's interest is not confined to the betterment of its own product, on which it is spending huge sums, but extends as well to the theatre and practically every other branch of the industry. The Kodak Research Laboratory has been highly successful in im- proving the conditions that affect projection, the lighting prob- lem in theatres, and safety; all of which are proving of great benefit to the industry and to the public. "Members of the Allied Film Laboratories Association are a unit in their stand for American raw film stock. The Associa- tion is stronger today than ever and constantly growing. Such an organization, bound by strict rules and a creed of fair deal- ing, insures to the producer, distributor and exhibitor a weU organized body of business men who can be depended upon not only for fair dealing, but to aid any cause which has as its object the protection and betterment of the entire industry, and to fight any menace to the industry's welfare." September 24, 1921 EXHIBITORS TRADE REVIEW 1151 M.P.T.O.A. Files Brief with Senate Finance Committee, Urging Removal of Tax Burden from Theatres THE Motion Picture Theatre Owners of America, through its President and its Legislative Committee, this week filed a brief with the Finance Committee of the United States Senate, urging the removal of the admission, film and theatre seat taxes. The brief is particularly noteworthy for the stress it lays on the motion picture theatre as a community institution; and the educational and other public services now being rendered the people of the country by the M. P. T. O. A. through its Department of Public Service. It is pointed out that the motion picture theatre should be as free from taxation as the press, "as it is performing exactly the same form of commendable public service." The document is dated September 14th and is as follows: "Hon. Boies Penrose, Chairman, and Members of the Finance Committee of the United States Senate: "Gentlemen : "On behalf of the Motion Picture Theatre Owners of America, managing and operating 14,000 Motion Picture Theatres in all parts of the United States, permit us to thank you for the courtesy extended, by a number of your members in granting us an audiene'e in Washington recently, at which time we were permitted to explain the opposition of our members to the retention of the War Taxes on Admissions of Ten Per Cent, the Film Tax of Five Per Cent and the Theatre seat taxes. "We appreciated very much this courtesy in view of the fact that for reasons, deemed sufficient by your committee, prolonged public hearings on the bill were considered impractical at this time. "That our statements made to your members may not in the pressure of public business be lessened in force, we respectfully ask permission to submit briefly the purposes which impelled us to seek the interview in question and which form the basis of our opposition to the tax levies mentioned. The Tax Burden "The Owners of the Motion Picture Theatres now pay all the taxes, National, State and Local, that are paid by other people in each community and three additional National Taxes. Ten Per Cent on gross admission receipts, Five Per Cent on gross cost of picture films (now practically fifteen per cent because of the increased cost of films) and the special tax on each seat. We also pay in some states censor levies, seat taxes, and in one or more states, a gross admis- sion receipts tax. In the aggregate, these additional taxes on our business reach up to over twenty per cent of our gross receipts and have resulted in the failure of many theatre enterprises, causing some to operate at a loss in the hope that relief will come through Congressional action and in the mai n have had a general demoralizing effect upon the business. Because of the diligence employed by our theatre managers and our practical processes of checking up admissions, film costs and seat taxes, all of these taxes have been paid to the Government at a minimum collection cost. As in other respects we cooperated fully with the Internal Revenue forces. We realized that as war measures these taxes were considered necessary and we offered no objection, even though we realized that we were being imposed upon in three additional levies. "With war activities ceased for over three years, we feel that the time has arrived for Congressional action to afford the Theatre Owners relief from these excessive levies and we respectfully ask of your honorable committee that such action be taken by you in the consideration of House Bill No. 8245 — known ■ as the General Revenue Bill — a- will relieve theatre owners of the Ten Per Cent Admission Tax, the Five Per Cent Film Tax and the tax upon theatre seats, especiallv levied on theatres now in addition to g'eneral war taxes. People's Amusement Centers "In your observation of theatre conditions, gentlemen, in your own and other communities, you no doubt will con- clude that the Motion Picture in its different phases is the amusement of the great mass of the Americen people, those whose financial resources are such as to preclude their seek ing higher priced entertainment. The Motion Picture Theatre you must realize is the family amusement center. There the working people are daily amused, entertained and educated. Many theatre owners pay the admission taxes as well as the others and in such instances no portion of the burden is transferred to the patrons as the theatre man realizes their in ability to pay the same. Where it is transferred, it is always a hardship upon the working classes of our population, who i n periods like this are obliged to count every penny to make matters right financially at home. The motion picture theatre is their recreation center for the whole family and because of this burden of taxation the general character of entertainment provided has in many instances been kept from advancing to the point where we would like to extend it. In reality, over half the theatres in the Uni'ed States are now operating at what is a substantial loss. It is our business, the business we know best, and we are standing this external tax pressure in the hope that our National Representatives will respond favorably to our petitions and afford us the necessary relief. Special Community Service "Gentlemen of the Committee, we feel that the Motion Picture Theatre has become such a pronounced community institution that your special attention should be directed to the education and public service phases of our business. To the 1152 EXHIBITORS TRADE REVIEW Volume 10. Number 17. development of this very essential feature we have been addressing our efforts along highly practical lines of late. We have established definite connections with the Bureau of Co mmercial Economics in Washington, that this highly import- ant division of activity will have a positive outlet for its service to the American people through the 14,000 or more Motion Picture Theatres in the United States. Because of the wonderful powers of visualized education presented in our theatres, the Motion Picture Theatre should be as free from taxation as the Press, as it is performing exactly the same form of commendable public service. "In parts of the United States we now have educational connections with school districts where different lessons in history, biology, geography and other divisions of study are taught to the pupils through the use of films. The class goes direct to the theatre where the work is in charge of the regular teacher and all of the facilities of the theatre are turned over to the school free. On such occasions, the parents and o thers are invited so as to participate in the educational advantages afforded, as well as become entirely familiar with the effectiveness of this form of visualized education. We are also cooperating with Chambers of Commerce, Commerc ial Clubs and other associations all over the country. We are aiding hospitals in campaigns for funds and in other ways. Screen Service in the War "You gentlemen are familiar with the great work of the Motion Picture Theatre in the War. We brought the activities of this greatest of all human conflicts into full vie w of millions of Americans. We made our theatres the war activity centers of the Nation. We gave, through our screen power of visualized publicity, an impetus to war prepara- tions, Liberty Bond sales and other war service moves of all kinds which could not have been attained in any other way. We aided the Government in performing the greatest military miracle of the age — recruiting millions of men in a selected draft service, one fifth of whom belonged to classes of our population directly allied in blood to those against whom we fought — and doing this without an open opposition of consequence, without a single disturbance and only a comparatively few individual cases of delinquency. This would have been impossible, we believe, were it not for the great patriotic service rendered the Nation in the War preparation in the education so quickly and effectively imparted through the medium of the Motion Picture Screen. Our sc reen flashed the universal language of the eye. All under- stood the message and the Nation became solidly united in the furtherance of the war purposes of Congress. "Gentlemen of the Committee, we respectfully represent that our public service activities, operating constructively in times of peace, can be even more effective for the American people than was the hurried application of our screen publicity powers in the rapidity of war moves. We met with President Harding and publicly pledged the use of our theatres and our motion picture appliances to the promotion of all progressive governmental programs. We are in cooper- ation now with all departments of the National Government though the Bureau of Commercial Economics. We are making our theatres the university centers for the masses of Americans where all helpful messages along civic or other lines are transmitted and we are entering into the great work of thus advancing the educational, mental, moral and material wel- fare of all communities as the great visualized American Press. "We are carrying this work through all divisions of National, State and Community service and hope to so extend it as to place our theatres with the most constructive and p regressive forces in the Nation. Freedom Essential to Advancement "We respectfully represent, Gentlemen of the Committ people, that this great and ever-widening element of Public you fully realize the unlimited powers of our visualized ed these can and will be used by our Government to promote every species of development and progress, that you will ag from tax levies and other impediments. Give us, gentlemen, will give constantly renewed evidence of oUr ability and our effective manner for which our screen publicity powers manifest facts, thus briefly given, will afford you a view o Owners and lead you to such conclusions as will enable us programs all over the United States. "In conclusion, Gentlemen, we specifically plead for th five per cent film tax and the theatre seat tax, through the such other manner as may seem best fitting to you. ee, acting as you are in a high capacity for the American Service should receive your support. We feel that when ucational and other elements for good, the manner in which Americanization processes among the masses and to aid ree with us that our theatres should be as free as possible the freedom of action so essential to advancement and we willingness to serve the Government and the People in the especially fit us. We believe that these presentations of very f the purposes and powers of our Motion Picture Theatre to carry into effect more fully our great public service e removal of the ten per cent admission tax on theatres, the amendment of House Bill No. 8245 now before you, or in "Respectf ully Presented : "MOTION PICTURE THEATRE OWNERS OF AMERICA." SYDNEY S. COHEN, President. Legislative Committee: "D. A. HARRIS, PITTSBURGH, PA. "W. A. TRUE, HARTFORD, COXX. "C. L. O'REILLY, NEW YORK "E. H. BINGHAM, INDIAXAPOLIS, IXD. "J. C. RITTER. DETROIT, MICH. "H. E. SKIXXER, OGDEX CITY, UTAH "J. G. RHODE, KEXOSHA, WIS. "H. B. VARNER, LEXINGTOX, X. C. "R. G. LIGGETT, KANSAS CITY, KAX. "F. C. SMOOT, PARKERSBURG, W. VA. September 24, 1921 EXHIBITORS TRADE REVIEW 1153 Arbuckle and Rappe Films Withdrawn Exhibitor Organizations Take Steps to Ban Pictures — Action by Famous Players and First National — Statement Issued by M. P. T. O. A. FOLLOWING publication in the news- papers of the arrest and indictment of Roscoe Arbuckle at San Francisco, individual theatres and exhibitor organi- zations throughout the country took steps this week to exclude from their screens pictures in which he appeared as the star until the result of the trial is known. It was learned on the highest authority that the Famous Players-Lasky Corpora- tion has instructed its exchanges to re- lease all exhibitors from their Arbuckle play-dates, whenever exhibitors asked to be released. Associated First National, in response to a telegram from Sydney S. Cohen, president of the Motion Picture Theatre Owners of America, made public the fact that its exchanges had been ordered to withdraw immediately all prints of pic- tures in which Virginia Rappe appeared. The first news came from Michigan, where the Michigan Motion Picture Ex- hibitors' Association, through its officers, adopted a resolution suggesting to exhib- itors in the state that the Arbuckle films be banned until the comedian established his innocence of the charges against him. In quick succession, the Motion Picture Theatre Owners of Southern California; the Theatre Owners Chamber of Com- merce of New York City; the Motion Pic- ture Theatre Owners of Western Penn- sylvania; the Motion Picture Theatre Owners of Missouri ; the Kansas State Ex- hibitors' Association; and other organiza- tions placed the pictures under the ban. T^HE Committee on Public Welfare of * the Motion Picture Theatre Owners of America issued the following statement on September 15: "While the national organization of the Motion Picture Theatre Owners of Amer- ica is cognizant of the charges made against Roscoe Arbuckle, yet the appa- rent reflection which seems to be cast upon the entire motion picture industry because of these charges, demands that this or- ganization at this time and in terms as emphatic as it is capable of, declare that it has lost none of the sublime confidence it has always manifested in the laws of our Government and the integrity of its various prosecuting officers. "This organization knows that Roscoe Arbuckle will be prosecuted, as he should be, by the same methods and under the same laws that the humblest citizen in California would be dealt with and if a jury of his peers decides that he is guilty of the crime as charged, not only will this organization refuse to sympathize with him but will ring loudes^ in their con- demnation. "However, we believe that it is not for us to pass judgment on him, nor any other in similar circumstances, but to. withhold our judgment until that jury shall return a verdict and to be guided by that alone. "However, we keenly resent the indict- ment hastily and unthinkingly made against the entire motion picture industry because of this most unfortunate occur- rence. Not so long since, when a minister of the gospel was charged with a heinous crime, no one ever thought, and very prop- erly so, that it cast a reflection upon all those distinguished gentlemen of the cloth, nor yet when one of America's foremost bankers played an important part in a sensational domestic controversy, did the public look with suspicion upon the entire banking interests. And so, we might re- count instances in every profession and every industry known to the civilized world and find exact analogies. "Our motion picture theatre owners are modest, industrious family men of the highest type of citizenship in this coun- try, which is evidenced even in the small- est hamlet by the respect in which they are held. The industry at large is made up of the best executive minds, the great- est artists and the best mechanics, and it is high time they were accorded that same fairness and justice that is so freely given to men in every other walk of life. "This organization respectfully submits that of the hundreds of thousands of men and women earning a livelihood in the motion picture industry, there has been but a mere handful who do not enjoy an enviable reputation for industry, citizen- ship and morality. "This organization, formed for the pro- tection of the motion picture going public, has never swerved from its original in- tention and is determined to remain stead- fast as long as its exists. We will never, insofar as we can prevent it, permit any one to capitalize crime or indecency, nor to use our screens for the purpose of mor- bid notoriety. Upon this we assure the public they can absolutely depend. "While various state and local associa- tions have already declared that they will not show "Roscoe Arbuckle pictures until he shall have purged himself of this charge, no more so shall we tolerate the showing on our screens of any picture of the unfortunate Virginia Rappe. We make this observation because our notice has been called to the fact that a certain dis- tributing company has decided to reissue an old comedy picture showing Miss Rappe, who appears in a very minor and inconspicuous part, and we want the peo- ple to know that they will never turn mor- bidity into dollars with our assistance." The following telegram was sent by President Cohen to Associated First Na- tional : September 14, 1921. "Associated First National Pictures, Inc., 6 West 48th Street, New York. "We have just been informed that First National exchanges in various sections of the country are extensively exploiting and reissuing films in which Miss Virginia Rappe plays a minor and inconspicuous part. If this is true, and we hope it is not, we want you to know that the Motion Pic- ture Theatre Owners of America look upon this action of commercializing her untimely and unfortunate death with posi- tive disfavor, and believe it will work a grave and almost incurable injury to the entire industry. Any information regard- ing this matter received from you by noon Thursday, Sept. 15, will be considered in communication to be sent to our national executive committee members. "Motion Picture Theatre Owners of Amer- ica. "Sydney S. Cohen, President." The First National reply follows: "Sydney Cohen, "Motional Picture Theatre Owners of America, 1482 Broadway, New York City. "Greatly surprised by contents in your telegram reporting several First National exchanges booking pictures in which Miss Rappe appears using present tragic situ- ation. We have no record at this office of any contracts for bookings made since Sept. 11 and have sent the following tele- gram to every exchange: 'Very mucn sur- prised by information just received charg- ing that some First National exchanges seeking bookings Punch of Irish, Wet and Warmer, Kick in High Life, Twilight Baby, Game Lady, in which Virginia Rappe appeared. This action entirely contrary established policy First National for clean pictures and strictly legitimate selling methods. We will not permit sin- gle contract for any of these productions made on or after Sunday, Sept. 11, to be played. You are hereby instructed imme- diately to withdraw all prints of these subjects from service. Permit no more engagements of any character excepting on contracts made before date given and signed in good faith without intention of using present situation for exploitation. Report immediately to this office if any in- stance exists where exhibitors last few days have played any one of these pic- tures, ignoring our posters, press sheets in which Miss Rappe's name does not ap- pear and .using instead special matter printed locally and featuring her.' The thirty-two hundred independent exhibitors represented in Associated First National Pictures stand firmly for clean pictures and morally scrupulous stars. We will not under any circumstances countenance or permit our pictures in which Miss Rappe appears as member of cast to be shown in any theatre while present circumstances exist. Her name does not appear on pos- ters, press sheets or cast for any of these pictures, and if played by exhibitors would mean exhibitors themselves would be obliged to resoi't to specially printed matter locally if they are so unmindful of best interests of industry to attempt to capitalize notoriety her name is now re- ceiving. Industry has absolute assurances of our complete co-operation to defend it and preserve favorable public opinion. "J. D. Williams." Single Track Vitagraph production starring Corinne Griffith. Directed by Webster Campbell. A story of a young girl's struggles against heavy odds to build and finish a branch railroad in a certain time limit. September 24,1921 EXHIBITORS TRADE REVIEW 1155 Kansas-MissouriEx hibitor s in Big Convention Strong Stand Taken on Music Tax, Admission Tax and Other Vital Ques- tions Affecting Industry's Welfare — Co-operation from Important Citizens and Newspapers Pledged to Theatre Owners in Fighting Screen's Enemies (By Telegraph to Exhibitors Trade Review) Kansas City, Sept. 13. AT one of the most representative gatherings of motion picture exhibi- tors every held in the Middle West, the first Missouri-Kansas joint convention in Kansas City, Sept. 12-13, great for- ward steps were taken for the strengthen- ing of the industry in the two states. Problems and apparently unsurmoun- table obstacles and handicaps which con- front the exhibitors were thrown into a heap, analyzed and discussed by men ca- pable of the task and plans made to wage battles which, it is hoped, will eventually lead to the desired goal. About 400 exhibitors from the two states, who met at the Hotel Baltimore, dropped personal problems and griev- ances, put their shoulders to the wheel and pledged themselves to lend their full- est support in combatting movements against the independent exhibitors — cen- sorship, music tax and unfair actions of the trade unions. A resolution was passed extending ^-vote of thanks to The Ex- hibitors Trade Review for its fearless stand taken in behalf of the independent exhibitors. (The text of the resolution is printed elsewhere in this issue.) Other resolutions concise, fearless and to the point, were adopted. Principal among these was one regarding the recent tragedy in which Roscoe Arbuckle was connected. The resolution urged that until the innocence of Arbuckle is proved that the showing of his productions in Mis- souri and Kansas be suspended. It further condemned all film stars, stories or themes based on notoriety. Big Joint Meeting Reports and routine business sessions occupied the morning sessions of the first day, both organizations meeting sepa- rately. The most important session of the convention, however, the one which served to bind the exhibitors of the two states more closely together than any previous factor, was the big joint meeting Monday afternoon, at which all exhibitors were present. United States Senator James A. Reed, of Missouri, and Mayor James Cow- gill of Kansas City, who were scheduled to talk, were unable to appear. However, their absence was forgotten in the pres- ence of the point blank talks from Rev. Fred. V. Loos of Liberty, Mo., and Sena- tor David Proctor of Kansas City, Mo., the man who largely was responsible for the defeat of the two censorship bills in the last session of the legislature. Mr. Loos, a representative minister of this section, made such an impression on the exhibitors that a resolution was later passed that copies of his speech be mailed to exhibitors of both states in aiding them to combat unfair antagonism from self- styled reformers. " "I am going to compare the motion pic- ture house with the church," said Dr. Loos. "I am going to make a statement which may seem shocking, but neverthe- less true. The school and the church are both institutions fostering the education of mankind. I want to say that I consider the motion picture industry far superior to either of these in the education of man. The film has been adopted in many schools and churches. Wherever you find groups which are opposed to the film, with half- baked reformers condemning the picture theatre, you usually find vacant and un- attractive churches. There is a reason. The ministers fear the competition in business. It's nobody's fault but their own. Perhaps there are some objection- able pictures, but it is the objectionable things in life which lead us to strive harder for the better things. The motion picture industry cannot be condemned for the shortcomings of one or two producers or exhibitors, any more than the church can be criticised for a single member of its congregation. It is usually those who think of nothing but evil that are continu- ally seeing evil in everything." Much to the satisfaction of the exhibit- ors, the chief reasons why the two pro- posed censorship bills in Missouri were killed, was told in a few words by Senator Proctor. "The motion picture industry is a na- tional institution not to be confined to the boundary lines of cities or states. Mis- souri has no money to spend for the main- tenance of a censor board, 99 per cent po- litical and one per cent efficient. Regard- less of locality, the majority of persons who are interested in the creation of a censorship board and interested more for the mere sake of appointment themselves or appointment of friends. "It was argued that money for the main- tenance of a censor board would come from CHARLES T. SEARS Of Brookfield, Mo., Re-elected President M. P. T. 0. of Missouri exhibitors. Where do the exhibitors ob- tain their money? From the people, of course. There may be so,-called immoral pictures. I have r ever seen one and I want to say that the men who are behind the industry are among the most intellec- tual groups in the country. They are not going to be outwitted by a few reformers and politicians. Exhibitors of Missouri and Kansas, the best is yet to come, not the worst." Telegram from Cohen A telegram from Sydney S. Cohen, president of the Motion Picture Theatre Owners of America, was received in the middle of the session. It read: "Congratulations to Motion Picture Theatre Owners of Missouri and the Kan- sas State Exhibitors Association in con- vention assembled. "In extending my greetings, I am per- forming a most pleasant duty. Your or- ganization, through its able and efficient committee members, leaders and members, has materially assisted Motion Picture Theatre Owners of America in developing the great strength it to-day possesses. You have answered every call and given your fullest co-operation at all times, and we are counting on a continuance of your sup- port. I wish to call your attention to the necessity of concentrated action against taxation and the adoption of a resolution outlining the necessity for relief, particu- larly against the 5 per cent film rental tax. Best wishes for a most successful convention. (Signed) SYDNEY S. COHEN." After proposing a word of thanks be sent to Mr. Cohen, a word of warning was issued by Mr. Mogler to the exhibitors in regard to co-operation among themselves. "We can accomplish nothing," Mr. Mog- ler said, "unless we stand 100 per cent strong, cast aside our small personal af- fairs and look to the interests of our or- ganization, which is becoming stronger every day and which will assert its strength in the future." Banquet is Held Following the afternoon session Mon- day, a theatre party at the Gayety Thea- tre was given for the exhibitors, after which a midnight banquet was set at the Hotel Baltimore. At the banquet Richard J. Hopkins, Attorney General of Kansas, acted as toastmaster. Many prominent speakers, among them being state sena- tors and editors of metropolitan news- papers, all voiced their approval of the present tactics being employed by the ex- hibitors and pledged their unlimited sup- port to aid in projects that would lend progress to the industry. Ralph Ellis, editor of the Kansas City Journal, after announcing his opposition to censorship, asserted that he stood ready at all times to aid the exhibitors, stating that censorship of the screen could in no (Continued on page HG2a) 1156 EXHIBITORS TRADE REVIEW Volume 10. Number 17. Exhibitors The San Francisco Tragedy REVIEW A.. B. S WETLAND, President; L. W. BOTN- TON, Vice-President and General Manager; JAMES M. DAVIS, Treasurer; MONTE W. SOHN, Editor; OSCAR COOPER, Managing Editor; HOWARD McLELLAN, Technical Editor; J. T. McCOY, Director of Advertising; R. M. VANDIVERT, Advertising Manager. 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EXHIBITORS TRADE REVIEW, Inc., also publishes, monthly, INTERNATIONAL CIN- EMA TRADE REVIEW, in six languages, in the interest of assisting the motion picture in- dustry of the United States in successfully exploiting and merchandising Its products throughout all foreign countries where a poten- tial market exists. zpOLLOWING are the organizations " which have officially and voluntarily endorsed Exhibitors Trade Review for its constructive editorial policy in ad- vancing the interests of the independent exhibitors. Motion Picture Theatre Owners of New Jersey, March 2. Sydney S. Cohen, President, on be- half of the Motion Picture Theatre Own- ers of America, on the floor of the Penn- sylvania convention at Harrisburg, March 8. Motion Picture Theatre Owners of Pennsylvania, March 9. Mot-ion Picture Theatre Owners of Northern California, March 9. Motion Picture Theatre Owners of West Virginia, March 15. Motion Picture Theatre Owners of Kentucky, March 16. United Theatrical Protective League, Minneapolis. March 27. Kansas State Exhibitors' Association, in convention at Wichita, March 28. ' Motion Picture Theatre Owners of New York State, in convention at Rochester, April 7. Motion Picture Theatre Owners of America, State of Illinois, in convention at Chicago, April 11. Bronx Motion Picture Theatre Own- ers' Association, New York, April 22. Wisconsin Exhibitors' Association, in convention at Milwaukee, May 11. Motion Picture Theatre Owners of Western Pennsylvania, May 24. Motion Picture Theatre Owners of New Hampshire, May 26. Motion Picture Theatre Owners of North Carolina, in convention at Wrightsville Beach, June 25. Sydney S. Cohen, President, in his an- nual report to Motion Picture Theatre Owners of America, at Minneapolis June 27. James J. Walker, National Counsel, in address to Motion Picture Theatre Owners of America, Minneapolis, June Motion Picture Theatre Owners of America, in National Convention at Minneapolis, June 29. Resolution of indorsement adopted by unanimous vote. Motion Picture Theatre Owners of New Jersey, in convention at Atlantic City, July 6 and 7. Motion Picture Theatre Owners of Nebraska, July 10. Motion Picture Theatre Owners of Connecticut, July 27. Motion Picture Theatre Owners of Eastern Pennsylvania, Southern New Jersey and Delaware, Aug. 24. EXHIBITORS Trade Review is glad to learn that the pictures starring the man who is now the central figure of the tragedy at San Francisco, and others, in which the vic- tim appeared, have practically been withdrawn. It is highly commendable on the part of both companies, and in particular, the com- pany with whom the man in question has been associated, that exchanges immediately were advised to release exhibitors from playdate obligations. For the company which stands to lose hun- dreds of thousands, perhaps millions of dollars because of the personal conduct of this man there can be only sympathy on the part of every right-thinking person in this industry. The company is in no wise to blame. It is called upon to shoulder a loss which, in all justice, should never have come to it. This deplorable affair calls for no further comment from us at the moment save to re- mind the industry that level-headedness and the absence of hysteria were never more neces- sary than now. The industry will, of course, go on. It is too big and at heart too sound to do otherwise. It is well to remember, also, that in other industries individuals have got themselves into various kinds of trouble and paid the penalty for their misdeeds. But the industries them- selves did not go out of existence, nor was their real service to the community destroyed, because of these occurrences. The motion picture has a peculiar and far- reaching relationship to the public. For this reason, it is the duty of everybody in the in- dustry to think straight and keep a level head- now and at all times. September 24, 1921 EXHIBITORS TRADE REVIEW 1157 Baker Fires and Hires He Also Gives His Friend George Kramer Part of His Recipe for Taking On and Tak- ing Off Motion Picture Theatre Employees GEORGE KRAMER eyed Baker curi- ously and then his eyes returned to the menu card he held in his hand. "Just bring me a large cup of coffee," he said to the waiter. When the servitor departed Baker smiled. "George," said he, "I know exactly what you're thinking. I know what every- body's thinking. And although I thought the same thing, I have a business slant on Livingston that nobody else can have. To begin with, the thing you're thinking is that Jack Livingston's a mighty fine fel- low." Kramer nodded. "Yes. So does every- body else that knows him. It's none of my business. You fired him and you must have had a good reason, and after all you were paying his salary." "You're wrong." said Baker. "It is your business. You might be thinking of hiring him some time and you might as well know now why he lost his job with me." "You certainly can't say he wasn't hon- est," Kramer offered. "I not only expect to prove that he wasn't, but I expect to prove that he had a year in which' to show that he was a good theatre manager and flopped," was the reply. Baker swept a few bread crumbs from in front of him and then rested his el- bows on the table. "In the very first place, Jack Living- ston was a liability and not an asset. I paid him $75 a week. I figure he cost me a great deal more. "Some of this I can prove in figures; some of it is loss of patronage at the Grand that I can only estimate." "But, Bill," interjected Kramer, "if the Grand is losing money you ain't trying to hang it on Jack, are you? Business hasn't been so darn good the last few months" "The Grand isn't losing money," replied Baker. "It shows a good profit for the year. But I don't know how many thou- sands of dollars in big and little leaks Livingston cost that house. "I have a card index over at my office. I'm a nut on card records. The various card files I have over there tell me everything I need to know about how to make a pic- ture theatre make money. Among those records is a small file called 'Personnel.' That couple of dozen cards tells me what employees earn and what they do that's noteworthy, from the porter to the house manager. "And the card that says 'Livingston, John N.,' shows that on three separate mornings I walked into the washroom of the Grand at ten o'clock and found the lights lit. They'd been burning all night. That costs money. And if it happened on three mornings when I blew in extra early, it happened a lot xmore times when I didn't get in till late. The house elec- trician, y'might say, was to blame. But BY MONTE W. SOHN not after I spoke to Jack about it, because i; was up to him to get that electrician straightened out the first time I caught it or fire the man. He didn't do either. "The card showed that the lobby wasn't washed until after opening time at least a dozen times. Another failure of Jack's to keep his organization on the jump. "All through the summer, after I'd bought two sets of high grade white uni- forms, there were complaints about the condition of uniforms on several ushers. Not only were they dirty, but they weren't kept buttoned. I had to bawl out two of the boys myself. "Some time in April a Mrs. McGrath tripped over a strip of loose carpet and fell. It happened that no usher was near to help her up. I don't blame Jack for that, but he was standing in the lobby at the time and chewing the rag with a few friends. He never made a move to see what was wrong. He asked one of the ushers and let it go at that. He never even spoke to the woman when she was helped out. She wasn't seriously hurt, only a sprained wrist and a smashed wrist watch." "But didn't your insurance take care of that?" queried Kramer. "Insurance, hell," retorted Baker. "In- surance don't cover an accident except for personal injuries. This woman was wife of McGrath, the police lieutenant. "Another time Sammy Norwood, the Chronicle's dramatic critic, brought a par- ty of six to the Grand and Jack wouldn't pass 'em in. He made Sammy buy four tickets, Norwood and his wife going through on the season pass. Was Nor- wood sore? You bet! "Honest, that man nearly drove me crazy. Every week it was something. He spent half the night playing poker or playing around and he never turned up until one o'clock in the afternoon. You know that the shopping crowd starts to blow in about noon and anything that isn't done before that doesn't get done till the next day." "Well, I'm certainly surprised," said Kramer. "I wouldn't believe it from any- body else." "The trouble with you," replied Baker, "is everybody's trouble on Livingston. He dresses like a million dollars and gets a shave and a massage every morning. That doesn't make a good manager. "I warned him early last fall to watch his coal. I told him to keep a record as he used it, week by week. Did he do it? He did — not. We opened up in the early part of December one night to a stone cold house. And we opened to the same kind of a" house for three nights in freezing weather because we couldn't get our late order filled, and I had to slip twenty-five bucks to a guy at the Worden Coal Company's office to get it then." "But didn't the engineer tell you he was getting low?" asked Kramer. "I was in New York on some organiza- tion matters, and instead of being on the job while I was away, Livingston took a couple of days off for some kind of a hunt- ing trip. And the engineer had told him half a dozen times about the coal getting low. Does an honest guy do stunts like that?" Kramer laughed. "I guess you must've had a tough time all right." "Tough isn't the word," growled Ba- ker. "I could go on reciting the evidence against Jack for a couple of hours. I could tell you how he turned up at 3 o'clock on a Thursday afternoon when we opened with that big Hoyt special, The Suns-et Trail — at three o'clock on an opening day with a thousand people in a near riot to get into the house. And the house wasn't open be- cause my operator was sick and the staff waiting for Jack to get another one." "Well," said Kramer, "I don't blame you. I'm wondering what ycu kept him so long for." "I kept him because I thought he'd come to life," said Baker. "But it just wasn't in him." "Does that card stuff work the other way, too?" asked Kramer. "It sure does," was the rejoinder. "No man ever gets away with anything in my houses, good or bad. And no employee who plays me straight and fills his job efficiently right along can escape my atten- tion. I don't mind telling you that the young man who used to tend the door for me, a chap who was getting $26 up to two weeks ago, is the new house manager at the Grand. He's getting $50 now and he'll get every nickel more that he's worth. "Is that straight?" Kramer looked in- credulous. "It sure is," said Baker." "To begin with, in the five months he's been on the job he's made the acquaintance by name of five times as many people as Jack did in a year. Second, he knows a lot about the likes and dislikes of those acquaint- ances— got 'em catalogued in his mind. "Why, he told me a month ago, while he was slill doorman, that he thought I ought to chop off the Westerns, that they didn't pall at the Grand. I made some in- vestigation of my own, and the boy was right. He got into the habit, without be- ing told, of sending me little penciled mem- orandums about burned out electric lamps, broken seats, washroom faucets out of order and a dozen things people told him or which he found out for himself. And when any young man takes that much interest in a theatre where he's only sup- posed to take tickets, I'm firing him and giving him n better job." Kramer nodded. "You're more than a good showman, Bill," said he; "you're -a good business man." The Iron Trail Produced by the Bennett Pictures Corporation for release through United Artists. A film version of Rex Beach's "The Iron Trail,", a sensational railroad drama, directed by R. William Neill. Included in the cast are: Thurston Hall, Alma Tell, Wyndham Standing and Reginald Denny. September 24, 1921 EXHIBITORS TRADE REVIEW 1159 First National Franchise Holders To Meet National "Get-Together" , with Exhibitor Delegates from Every Territory, to Be Held Late in October, Probably in Detroit — Territorial Organizations Also to Be Formed THE following was issued by Asso- ciated First National this week. "The system of 'representative government' which has always distin- guished Associated First National Pic- tures as a co-operative exhibitor organi- zation, has been given a new application by the decision of the executive commit- tee to issue a call for a national 'get-to- gether' of franchise holders. The scene of the 'get together' will be an important Middle Western city, accessible to all franchise holders, and the date, some time during the latter half of October. "The ideal of the executive committee would be a mammoth 'get together' in- volving the attendance of every one of the 4000 and more First National fran- chise holders throughout the United States and Canada. This is impractical, how- ever, for business reasons. Long and ex- pensive trips would be necessary in many instances, numerous exhibitors would be compelled to be absent from their theatres at a time when their business demanded their constant personal attention. "Delegates, nominated and elected by the franchise holders themselves, in each territory, will, therefore, represent the exhibitors at the 'get together.' The plan devised for the selection of delegates is not only unique in motion picture annals, but is another significant example of how thoroughly the principle of 'government of the organization, by and for the fran- chise holders,' is being practiced by Asso- ciated First National. "The initial step is the issuance of 'A Call for Volunteers.' This was sent out this week, and all franchise holders who are willing to have their names placed in nomination as delegates to 'the get together' have been urged to send their names and addresses to the home office. All franchise holders who are willing to serve as delegates have been requested to have their names in before Sept. 20, in the case of territories east of the Missis- sippi River, and not later than Sept. 25 in the case of all territories west of that point. "As soon as the names of the nominees are all in, ballots will be prepared and mailed to every franchise holder in the United States and Canada. Each franchise holder will be asked to vote for three dele- gates from his territory. A ballot com- mittee of three franchise holders will be selected in every exchange center, and to this committee all ballots from the terri- tory will be mailed. The polls will be closed and a count of the votes taken on Oct. 1 in all exchanges east of the Missis- sippi River, on Oct. 5 in all exchanges west. As soon as the ballot committee has completed the count, in each exchange, a tabulated list will be prepared by the exchange manager, showing the name, ad- dress and theatre of each volunteer nom- inee and the exact number of votes cast for each one by the franchise ^holders of the territory. To this report each member of the ballot committee will affix his sig- nature certifying that it is correct. A copy of this report, so signed, will then be sent to every franchise holder in the territory. In the case of a tie between any two delegates the ballot committee will be authorized to cast the deciding vote. "The 'get together' will probably cover four days of meetings. Detroit has been tentatively selected as the 'get together' city, and Oct. 17-20 as the tentative dates. A final meeting is suggested to be held in Chicago, the delegates going from Detroit to Chicago on Wednesday, Oct. 19. "While the place and date are subject to the final action of the executive com- mittee, franchise holders may rest as- sured that the city chosen will be cen- trally located for the general convenience of all the delegates from the various ter- ritories, and the date will positively be some time between Oct. 15 and Oct. 31. "Along with the notice of the results of the election of delegates to each fran- chise holder, there will be a strong appeal to every exhibitor to communicate at once with his delegates any subjects he believes should be discussed at the 'get together.' "In order to make certain that the full results of the national 'get together' will penetrate to the farthest corners of every territory in the country, the big meeting will be followed, upon the return home of the delegates, by a territorial 'get to- gether,' to be attended by all the franchise holders in each territory. At these terri- torial 'get togethers' the delegates will make a complete and detailed report to their fellow franchise holders of all mat- ters discussed and business transacted at the national 'get together,' and pass alorg the accomplishments of the meeting to those who had to remain at home. By such means, it is confidently expected that greater harmony and understanding be- tween franchise holders everywhere will be attained, and every territorial organi- zation solidified and made a more efficient machine of exhibitor co-operation. "The names of the delegates elected to attend the national 'get together,' the exact dates and place of the meeting, and the program of business, as far as it can be determined in advance, will be :nt»de public as soon as the information is re- ceived from the territories." Sees an End of the Overbooking Evil Sam Morris, Back from Tour with Myron Selznick, De- clares Exhibitors Giving Play Dates More Than Formerly i